Remove websites

The Forward Observer

article thumbnail

The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Headlines – A lot of headlines get a poor response in email marketing, websites, and adverts. Offer service – The best ways to offer service to increase sales. Mail order advertising – What it teaches us and how we can apply it to our advertising. Learn how to increase your response rate.

article thumbnail

The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

Listen to the Interview… Links… The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling–And What to Do About It by Allen Weiss and Debbie MacInnis (Amazon) The Brand Benefits Playbook (book website) Allen Weiss (LinkedIn) Allen Weiss (MarketingProfs) The Invisible Sale: How To Build a Digitally Powered (..)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Listen to the Interview… Links… Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz (Amazon) Overdeliver (book website) Overdeliver (book bonus downloads) Brian Kurtz (website) Brian Kurtz (LinkedIn) The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your (..)

article thumbnail

The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Listen to the Interview… Links… Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose (Amazon) Robert Rose (LinkedIn) Robert Rose (website) Content Marketing Strategy (book website with extra resources) The Content Advisory Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson (Marketing Book (..)

article thumbnail

The Marketing Book Podcast: “Marketing 6.0” by Philip Kotler

The Forward Observer

The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan Philip Kotler (website) Milton Friedman (Wikipedia) Marketing 3.0: And, interesting fact – he’s 92 years old! Listen to the Interview… Links… Marketing 6.0:

article thumbnail

The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Listen to the Interview… Links… The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber (Amazon) Karen Eber (LinkedIn) Karen Eber (website) The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

article thumbnail

The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

And, interesting fact – he was once a lifeguard!