Remove websites

The Effective Marketer

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Making Website Reviews Easy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making Website Reviews Easy The website is a few years old, there are some inconsistencies in font and the colors don’t match all that well. In sum, the website needs a complete makeover.

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Inbound Marketing Analytics 101

The Effective Marketer

Your Website & Landing Pages. Inbound Marketing Analytics Overview. In the eBook you will see metrics for the following marketing tactics: Social Media. Email Marketing. Lead Nurturing & Marketing Automation. Search Engine Optimization. Paid Search. Business Blogging. Identify what’s working.

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Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. Give it a try! and sending them back. How about using some technology to make things easier?

Planning 100
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It’s All About the Landing Page

The Effective Marketer

Landing pages can determine the success not only of a QR code campaign, but of any campaign that takes the user to your website. Next time you see a QR code you won’t even try to scan the thing because you have already been disappointed once. Email marketing, online surveys, PPC and more.

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

– site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing site:www.acmesoft.com’. – support site and forums: in some cases, especially for web-based (SaaS) products, you might find a competitor’s support website and online community.

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Effective Content is Clear and Direct

The Effective Marketer

Gobbledygook is spread everywhere, from press releases to website content, to the latest whitepaper or eBook. Website copy is notorious for that… and you get excuses like “oh, we added all these words for SEO!”, When helping others with content, I usually start by asking what the goal is. How are you different?

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How to Build a Content Development Plan for Your Site

The Effective Marketer

Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? Note: this is another great guest post by Brad Shorr. See his bio at the end.

Planning 100