The Effective Marketer

Trending Sources

A Primer on Sales Competitive Battle Cards

The Effective Marketer

– site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing site:www.acmesoft.com’. – support site and forums: in some cases, especially for web-based (SaaS) products, you might find a competitor’s support website and online community. My process is the following: 1. Structure. 2. Data Collection. 3. Analysis. 4. Framing. 5. Presentation.

SWOT 63

2013 B2B Content Marketing Awards

The Effective Marketer

The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Category: Integrated. Winner : Xerox Corp., for Healthcare thought leadership. Runner-Up : Makino Inc.,

The New Rules of Lead Generation: Book Review

The Effective Marketer

For more information about the book, check it out on Amazon and on the book’s website. I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review. The author, David T. Scott, is the founder and CEO of  Marketfish , a data management and lead generation platform. hope the following review helps you make up your mind. Measure.

Rules 68

The State of Demand Generation

The Effective Marketer

BrightTalk did an excellent job with the recordings and is making all of them available for free on their website. Website Conversion Optimization. If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. Here are some of my notes. The State of Demand Generation 2012. MQL to SAL: 66%. deals.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

How to Build a Content Development Plan for Your Site

The Effective Marketer

Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? Content Marketing Online Marketing Web Design brad shorr content marketing content plan website designNote: this is another great guest post by Brad Shorr. See his bio at the end. This often happens when a firm fails to make a long-term content development plan a component of its new site launch. Prospects who are ready to buy get confused, frustrated, or lost on the site – and fail to convert. About.

Plan 31

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Website And the list could go on a few more bullets. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e. Does it sound familiar? And scary?

RSS 34

Inbound Marketing Analytics 101

The Effective Marketer

Your Website & Landing Pages. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteHubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Email Marketing.

ROI 22

How Viral Marketing Can Kill You

The Effective Marketer

As Scott tells in his book, he was into motivational speaking and decided to put out a short video (this was in 2004, way before YouTube became the default video sharing site) in his website. Be prepared for the traffic : can your website, call center, sales reps, and other relevant operations handle the potential surge in traffic? You go home happy and maybe even get a promotion.

Viral 21

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Getting the most out of conferences and events « The Effective.

The Effective Marketer

Could be as simple as “Review our home page meta tags to improve SEO&# or a bit more complex like “Create a project to select a CMS system for our website&#. Once you’re back and the emails pile up, the phone rings, and people walk into your office there’s not much you can do. And the best way is to use a systematic approach to attending conferences.

Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

Below I have listed 10 tips on how you can promote your website through content. 1. Offer How to Guides/Whitepapers/Analysis – Good first hand analysis or guides in relation to the niche you are in can really help boost visitor numbers to your website. Regular posting – Many websites fall down on this last point. Google ranks websites depending on indicators from social media.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #3 Email Sender: Sitecore Email Title: 7 Habits for Maximizing Website Conversions What I Like: Catchy header with interesting graphic, clear title and date/time of the webinar easy to find. Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer! Is always good to see what’s out there to give you some ideas. Too confusing.

Your Content Marketing Mandate: Just Do It!

The Effective Marketer

Our website sucks, we want to fix it first. I’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department. We don’t have enough time to create content. We are still researching topics for our blog posts. We don’t know where to start. Any other typical reasons I missed? You have probably heard (or thought yourself) a few more, I bet. Simple Content Marketing Strategy. sorry Nike!, You know why?

How Great Content Can Solve Problems

The Effective Marketer

If you are struggling with creating your own WordPress website, for example, and there comes a content piece that addresses your current issue (“How to get your WordPress site up and running in 5 easy steps” kind of content, for example) you will drop what you are doing and check it out. If you had gotten content related to your issue but that doesn’t solve it (“Why use WordPress for your website” for example), it won’t get shared, commented, and more importantly, acted on. This is the third post in a series of “ Principles of Great Content Marketing ”. The Problem with Content.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

How to Include Webinars in Your Content Plan

The Effective Marketer

For the product demo webinars, you can also select specific segments of the recording and place them throughout the website to give emphasis to certain features of the product. Customer testimonial webinars are great to include in your website and you can select key moments of a series of testimonials and stitch them together and publish as a Testimonial Reel. What: Customer training.

Deconstructing an Email Marketing Campaign

The Effective Marketer

Things to consider when crafting the landing page: Taking out website navigation. What does it take to put together a successful email campaign? It all sounds pretty simple when you think of it. Segment your list, create the email, send it out, evaluate results, repeat. Right? But, when it comes time to actually execute, something is missing. Anatomy of an Email Marketing Campaign. Headline.

The Fun Theory: How to Change Behavior

The Effective Marketer

In other cases you try to get website visitors to navigate a certain path by placing links in strategically important places or enticing them with an offer. The videos on their website (embedded below) are some great examples of what they mean. You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus. Some food for thought.

A Tough Road for Marketing Automation

The Effective Marketer

Continue reading my thoughts on what’s ahead for marketing automation vendors on a recently published article at the Marketing Automation Times website. Marketing Automation is a hot topic. News about  multi-million dollar investments  in the space has sparked not only interest from marketers but a multitude of competitors crowding  an already jammed market. Is like driving down the highway only to see the traffic stopping right after you take the next curve. What’s Ahead for Marketing Automation Vendors.

Making Website Reviews Easy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making Website Reviews Easy The website is a few years old, there are some inconsistencies in font and the colors don’t match all that well. In sum, the website needs a complete makeover. Sounds familiar? No registrations, no downloads required.

The New Rules of Lead Generation: Book Review

The Effective Marketer

For more information about the book, check it out on Amazon and on the book’s website. I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review. The author, David T. Scott,is the founder and CEO of Marketfish , a data management and lead generation platform. hope the following review helps you make up your mind. Measure.

Your Marketing Focus

The Effective Marketer

Whether you have 5 or 50 people in your marketing team odds are that the demands for more whitepapers, a new website redesign, additional email campaigns, and overall more content creation are increasing. If recent reports like this one are any indication, marketers across the board are being pressured to produce more and more content. How do you do it? The answer is focus.

What’s Wrong with Marketing Education?

The Effective Marketer

Having an idea of trade show tactics  and  what goes into trade show planning  can be tremendously helpful especially if the company you are interviewing for attends trade shows (check their “about us” page or usually under “news and events” section of the website for a list of their upcoming appearances at local and national events). What are College Students to Do?

2013 B2B Content Marketing Awards

The Effective Marketer

The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Yes, for you to be considered you have to submit (or your agency submit for you) a nomination form which means not all companies that have great content are actually considered but it is nevertheless an interesting lineup of companies and content assets they produced. Category: Integrated. Category: Blog.

Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. link] Cheers, Dan @Justinmind Reply Making Website Reviews Easy « The Effective Marketer says: October 5, 2010 at 9:14 am [.]

Content Marketing is the New PR

The Effective Marketer

Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. 12% growth in year-over-year company revenue (vs 3.5% for followers). 20% year-over-year increase in media mentions (v 2.7% for followers). The Changing Role of PR. Recommended Actions.

Marketing Content That Sells

The Effective Marketer

That reminds me of what I see when I visit most B2B companies’ websites. You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. Wow, it’s magical! Yes, except for one little detail. Who’s going to write all that new content?

It’s All About the Landing Page

The Effective Marketer

Landing pages can determine the success not only of a QR code campaign, but of any campaign that takes the user to your website. Content Marketing Email Marketing Online Marketing econsultancy landing page optimization online survey qr code websiteSurprising results from eConsultancy’s recent survey on the use of QR Codes  showed that: 64% of consumers don’t know what QR Codes are. Of the consumers that know what QR codes are, only 11% have used them. Yikes! How Good is Your Landing Page? It’s typical, really. Email marketing, online surveys, PPC and more.

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Stop doing charts in Excel. The fix? Yeah, you’ve seen them too, right?

Measuring Marketing Effectiveness

The Effective Marketer

recent post on the Marketing Automation Software Guide Blog titled “ Marketing Analytics vs. Website Analytics ”  does a good job at separating two commonly mistaken data sets. If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. ” – CMO.com. Understanding Marketing Analytics. And it is spot on.

Guidelines for a Content Marketing Audit

The Effective Marketer

The free report is available to download directly from the Altimeter Group’s website (or click the image below). If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The The Altimeter Group has a report that can help you with that. The Content Marketing Maturity Model. Stretch : you understand the benefits of content marketing and have started to create content. Internal Resources. External Resources.

What Are Your Brand Touchpoints?

The Effective Marketer

You have your logo, your tagline, your website… but how about product packaging,  brochures, and holiday cards? A nice post by Nick Westergaard  on the “ 12 Most Underutilized Brand Touchpoints “ talks about the stuff many people relegate to second plan when thinking about their company’s brand. Yup, holiday cards deserve some branding love too. It’s all about how you present yourself and your company to customers and prospects in every single touchpoint. So what are the 12 touchpoints? They are: Packaging. Invoices. Packing Slips. User guides. Vehicles.

Effective Content is Clear and Direct

The Effective Marketer

Gobbledygook is spread everywhere, from press releases to website content, to the latest whitepaper or eBook. Website copy is notorious for that… and you get excuses like “oh, we added all these words for SEO!”, Here’s a quick example (actual text from a company’s website, I did not create it): Original : ABC Company’s  training services are created with the primary objective of making our customers successful in using our products. Or a combination of both. Oh, boy. Big mistake. Clear and Direct Content Wins All the time.

are you paid enough? new salary survey released

The Effective Marketer

Other sources for salary comparison can be found at: AQUENT | AMA 2009 Survey of Marketing Professionals PayScale.com Website Salary.com Website SimplyHired Website MarketingHire.com has some interesting links Glassdoor.com has salaries and reviews of companies And I would be negligent not to mention the always thought-provoking posts from Seth Godin, this time about the myth of big salaries.

RSS 2

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Opening lines can make or break your email, landing page, website, blog, or any other type of writing you do. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Copywriting That Sells: Powerful Copy is Easier than You Think Writing great copy is easy. usually Copywriting that sells. This is your goal. then read on.

RSS 2

because you can't beat free marketing training

The Effective Marketer

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. Class: Calls to Action and Landing Page Best Practices (CV101) Professor: Jeanne Hopkins, MECLABS, Marketing Experiments If you are not familiar with MarketingExperiments, than you should immediately bookmark their website: www.marketingexperiments.com.

free stuff that sells. maybe.

The Effective Marketer

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. Does it mean we should all offer free stuff without registration on our websites? Do you offer free marketing materials without registration on your website? Maybe. Effective marketing is about generating sales. Give away free stuff.

Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

Not only that, but the Kindle forum at Amazon.com’s website has irate customers venting their frustrations with the price hike and talking about collateral damage as they cancel other Kindle subscriptions. The one I have is the first generation and I have been using it for almost one year now. appealed to me. Initially I got the paper version of WSJ and later was an avid reader of WSJ.com.

get hired in marketing

The Effective Marketer

Check out a recent post on Marketing Today website about it. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Get Hired in Marketing Want a marketing job? So here’s my contribution, albeit a small one, to those of you who are looking for new jobs. Example: for a question like “do you have experience with trade shows?”