Share your best customer stories on your blog – either in full or linked back to the full story on your website. Many websites and publications take contributed articles. Also, once you have all the juicy details, ask if you can make that public on your website. Picking up from my last post commenting on Hubspot’s " 27 Marketing Lessons B2B Marketers Should Know ," here’s another tip from Hubspot that ties directly with customer case studies: "Content is precious. Here are just a few ways: 1. Blogs. Here’s a great example. Press releases. MORE >>

As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. Picture a customer contact speaking before a room full of peers at an industry conference, talking about his/her successes, and how, by the way, the customer uses solutions from certain vendors to help make it happen. How does it work and what do you need to take into consideration? Here’s how this might play out. MORE >>

Study the featured customer's website to understand their business. In the customer story process, you can't miss any bases on your way to home plate. After 11 years of working on customer stories, I've become set in my ways. And with good reason. I've refined my step-by-step process for creating case studies and success stories and usually stick to it religiously. One step happens before the next, and if not, the story might suffer. I've blogged about my process, featured it in my book, and preach and teach it to other writers. shouldn't have been surprised. The Story. It's my own rule. MORE >>

" She offers a brief and free weekly newsletter on her website. A guest post by Daphne Gray-Grant. Eighteen years ago, I spent much of my life feeding babies. Heck, in those days, I spent all of my life feeding babies. My 7-week premature triplets were tiny, fragile and lousy eaters. It would take an hour to feed one of them -- and they ate every two hours. Do the math: it wasn't pretty. What scared me the most was horror stories of parents forgetting to feed one of their three kids. Understandable, really. There was no way that was going to happen in my household! 10 oz.) No way! MORE >>

Some might just give you permission to share it internally among sales reps, while others will let you post it on your website, Facebook, YouTube, etc. Post video, edited down perhaps, on demand on your website. This week, two PowerPoint presentations came my way. My clients’ happy customers had actually presented these decks in live case studies (either in person or on a webinar). How fantastic is that – a customer willing to talk to an audience about success with your products and services? That’s about as good as it gets. Ask for permission upfront. Not true. MORE >>