Stories that Sell

Trending Sources

The Small, Big-Impact Piece Missing from Case Studies

Stories that Sell

Leave those in Tech Specs boxes on the website or in data sheets, not within a narrative. At age 16, I walked into my small town's local newspaper and asked if I could write for them. The owner had no staff writers, and she agreed to turn me loose on a story. wrote about a local business and went on to write about many more. Daily writing is only part of improving as a writer. AWAI).

The Risk of Stripping Down Customer Case Studies

Stories that Sell

Marketers need to look at what brings in leads, website traffic and sales. What are buyers consuming on your website, or in the lead-up to a purchase? In my household, we''re having a newspaper war. At least once a week, a kerfuffle breaks out over a particularly engaging article in one of the publications we regularly consume. We''re not debating the content of the article.

Case Study Copywriters: Juggle More for Your Clients

Stories that Sell

Most clients publish case studies on their websites AND need an attractive PDF version for printing and distributing via email. Equip the designer – Get your client’s logo, typefaces, color schemes and preferences to the designer, along with other sample marketing materials or the client’s website URL so that the designer can match the look of the client’s other materials. Probably.

7 Companies Boldly Leading with Customer Stories

Stories that Sell

Here are several companies dedicating the most valuable space on their websites – the home page – to showcasing customer stories. Today’s websites run screenwide lead images, and many organizations struggle with how to fill that space. I’m sorry to tell you this, but your marketing has a credibility problem. You’re not the only business facing this challenge. Microsoft. Avaya. Adobe.

Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

Why Some Buyers Don’t Look at Case Studies

Stories that Sell

Then you head to the automaker''s website and notice they have a link for customer success stories. Organizations invest heavily in getting people to come to their websites and stay. Locked. Let''s suppose, for a moment, that you''re in the market for a new car. You probably don''t just get up in the morning, head to a dealership, drive one and buy. Before that, you might spend months - or even years - thinking about what type of car you would like. Toyota does this nicely.). You follow the link to see the customer stories and. The door''s locked. Put Out the Welcome Mat.

Happy Customers Tell Their Stories – Live and In Person

Stories that Sell

As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. What better way for a company to get an endorsement from a reliable source, in front of a roomful of potential customers?

Eek, My Own Process Broke Down!

Stories that Sell

Study the featured customer's website to understand their business. In the customer story process, you can't miss any bases on your way to home plate. After 11 years of working on customer stories, I've become set in my ways. And with good reason. I've refined my step-by-step process for creating case studies and success stories and usually stick to it religiously. One step happens before the next, and if not, the story might suffer. I've blogged about my process, featured it in my book, and preach and teach it to other writers. shouldn't have been surprised. The Story. It's my own rule.

Why Companies Need to F-R-E-E Their Case Studies

Stories that Sell

A small software company recently ran an experiment… The company, which had been requiring registration to download its customer case studies, decided to unlock those stories on their website. You’re balancing drawing people to your content-rich website with trying to capture names as lead sources. The results were pretty shocking. The Search Engine Effect.

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

How to Showcase Customer Stories – in Context – on Your Web Site

Stories that Sell

Just as anecdotes don't stand alone in conversations, customer anecdotes shouldn't stand alone on your website. Too often, you find them buried on vendor websites, under isolated headings like "Resources." To get them into the "conversation" on your website, ensure customer stories and case studies are connected directly with talk of your products, services or solutions.

Why You Should Chart your Writing Like a Doctor

Stories that Sell

Daphne Gray-Grant is a writing and editing coach and the author of the popular book, "8½ Steps to Writing Faster, Better." She offers a brief and free weekly newsletter on her website. A guest post by Daphne Gray-Grant. Eighteen years ago, I spent much of my life feeding babies. Heck, in those days, I spent all of my life feeding babies. Do the math: it wasn't pretty. No way!

How, When and Where Buyers Want Case Studies

Stories that Sell

Corporate websites are the #1 source for case studies – The greatest percentage of respondents indicated they obtained case studies from company web sites, compared to receiving them from colleagues, sales reps, a direct response campaign or through social media. When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process. Yet, Eccolo Media is about as close as anyone gets. It’s just really good stuff! Clearly, they want detailed stories. Pretty impressive, huh?

How to Repackage Precious Case Study Content

Stories that Sell

Share your best customer stories on your blog – either in full or linked back to the full story on your website. Many websites and publications take contributed articles. Also, once you have all the juicy details, ask if you can make that public on your website. 5. Picking up from my last post commenting on Hubspot’s " 27 Marketing Lessons B2B Marketers Should Know ," here’s another tip from Hubspot that ties directly with customer case studies: "Content is precious. Here are just a few ways: 1. Blogs. Here’s a great example. Newsletters.

Dear Vendor: You’re Not Helping Me Buy from You

Stories that Sell

But website after website show no sign of the customer’s voice. Why not make them part of the website plan? Give the customer’s voice real estate on the website just like you’d design every house with a living room. Last month, we did what we never expected: we bought a fixer-upper home – we, who can change a light bulb but do little else. You know what would help?

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

When Customers Won’t Give Up Measurable Results for Case Studies

Stories that Sell

The customer’s website may reveal insightful details about revenue and profit growth, changes in market share, growth of company divisions, customer satisfaction ratings, and more. IF you can tie any of the metrics publicly displayed on a customer’s website with your story, then you’ve got a metric you can drop in. The proof is in the numbers. You ask a question.

The “Leave-Behind” Doc for Asking Customers for Case Studies

Stories that Sell

Customers want to know where this information will end up, so be specific. "When complete, your case study would be featured on our website, and be used for various sales and PR opportunities." 4. Throughout our lives, we rely on relationships to help us get where we want to go. In most cases, that's a sales or account rep who knows the customer well. The "Leave-Behind" Doc.

Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial

Stories that Sell

So every time you haul out the old brochure to “spruce it up,” write a press release or develop a new website, you go through the painful task of begging for testimonials. When this interview is finished, it should present your customer in such a positive light they would want to put the interview on their own website. By Bill Metcalf. Asking for testimonials from clients – yuck!

86,552 Views of a Single Case Study

Stories that Sell

Share: Tags: Organizing success stories online case studies on your website For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views. Here are a few tips for organizing your case studies online for maximum exposure: Tease them on the home page. Make them easy to find!

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Customer Presented on Your Behalf? Do More with a Live Case Study

Stories that Sell

Some might just give you permission to share it internally among sales reps, while others will let you post it on your website, Facebook, YouTube, etc. 2. Post video, edited down perhaps, on demand on your website. This week, two PowerPoint presentations came my way. How fantastic is that – a customer willing to talk to an audience about success with your products and services?

Putting Social Media Theory into Practice – Learn from 171 Authors

Stories that Sell

To reduce perceived risk, today’s buyers look to the experiences of others – increasingly documented online on forums, blogs, discussion groups, vendor websites, Twitter, and other social media sites." The best part of Age of Conversation 3 ? As with previous AOC projects, profits go to charity. Check it out. Share: Tags: Uncategorized social media

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Industrial content marketing industrial content marketing strategy Industrial Marketing industrial website redesign

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentManufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. This is only a content summary. Please click on the headline to read the full article.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. The post Stop redesigning your website appeared first on Biznology. There. said it. You get the idea.

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. There are two things a solid brand identity and your business website absolutely need to succeed. Better Comments Setup.

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. We hope this list is extensive, cumulative, and helpful in your journey to launching a new website.

5 Ways Your Website Could Be Hurting Sales

Webbiquity

Unfortunately, many businesses don’t properly invest in making their website the best it can be. Think about the last time you visited a website that looked like it had been designed by an amateur. Investing in proper hosting will help your website satisfy even the most click-happy customers. So, you’ve finally built the perfect website. Conclusion.

Is your website’s newsroom missing key pieces of content?

Biznology

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. Sending out press releases and advertising on a regular basis will garner the attention you are looking for; but what happens if they come to your website looking for information? Contact Information.

Act casual, and write your website content

Biznology

Do things get awkward when people visit your website? Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. This app includes a heat map to show you where website visitors click and pages they browse.

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

Why Your Website Needs a Good Cleaning

B2B Marketing Unplugged

Have you been keeping your website content up to date? In 2007, the average website had 273 pages. I’m willing to bet that 2007 was about the last time most B2B sites had a good clean out.  I can’t find any more current stats than that on page count, but I just can’t imagine it’s lower. For some of us, there’s the added horror of abandoned websites. Let me help you out.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). OK, fine.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.]. Do you? This is only a content summary.

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. This is only a content summary.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Website Design Guides. And it shouldn’t.”

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. I’m not talking about the aesthetics of a site which can be [.] The post Why do so Many Industrial Website Redesigns Fail? Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read. This is only a content summary.

The Website Redesign Checklist [Infographic]

Synecore

Your website is the most powerful marketing tool you possess. While going through your own website redesign, complete this ten-point checklist to make sure that you are not missing anything! Follow @jAtkO23. Follow @SyneCoreTech