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| Page 1 of 86 | Previous | Next | INDUSTRIAL MARKETING TODAY MARCH 23, 2012 Do You Believe in Industrial Websites? by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. am not so sure manufacturing companies are fully convinced that their website is a real sales tool. Here are a few actual sound bites: We are still using our first website that was created by our president’s 23-year old son-in-law. We didn’t want to spend too much money so we hired an offshore programmer from a freelance site to design our company’s website. We put up a website because all our competitors have one. | INDUSTRIAL MARKETING TODAY JANUARY 18, 2012 Website Evaluation Comes Before Site Redesign Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. Only an in-depth website evaluation can diagnose the underlying causes. Website content (Is it customer-centric?). | | | | | |
| SAZBEAN FEBRUARY 19, 2013  7 Simple Improvements to Increase Website Lead Generation Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Many business websites miss the mark when it comes to lead generation. | INDUSTRIAL MARKETING TODAY FEBRUARY 3, 2012 Align Industrial Websites with Sales Process If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), Without this critical link, your newly redesigned industrial website may be nothing more than eye candy that does very little for your sales. Your industrial website has missed a great opportunity to frame the discussion in their minds in the early stages. Here are some of my thoughts to help you better align an industrial website with your sales process. After the sales process is clearly mapped out, examine what steps can be handled by your website. | | WEBBIQUITY OCTOBER 25, 2011 The 4 Critical Elements of an Effective Business Website The first step in optimizing your online presence is making sure you have a website worth optimizing. Your website similarly has to be in great shape before you “invite” visitors to it through optimization. Four key elements of designing an effective business website are: • Technology (Platform). One way to check is to run the URLs of some other sites built on the tool through a tool like Website Grader to see how well they score (though keep in mind that factors other than just code quality can affect these scores). Graphic Design. Content. Technology. | | | | | | | |
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INDUSTRIAL MARKETING TODAY | WEDNESDAY, DECEMBER 26, 2012 Is it Time for Your Industrial Website to Sing Auld Lang Syne?
As 2012 ends and we look forward to 2013, it is a good time to review your current industrial website. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Inbound Marketing Industrial Marketing Website redesignIn keeping with the tradition of celebrating the start of [.]. This is only a content summary. Please click on the headline to read the full article. MORE >> - Is Your Industrial Website Leaking Leads?
One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. Anything over 60% is worrisome and you may have a leaky Website. Often, I find industrial websites designed with no thought given to traffic conversion. Now What? ). MORE >> -
INDUSTRIAL MARKETING TODAY | MONDAY, OCTOBER 10, 2011 Making Your Industrial Website Be All It Can Be
What does any of this have to do with industrial websites? can’t think of a single conversation about website redesign that I’ve had with industrial companies that didn’t start with or include the following, “We want our website to be on the first page of Google for … (fill in your own keywords and phrases).”. One of the big draws of inbound marketing with content is that it helps a website get found early and often by its target audience. That’s why you need to ask yourself, “How can I make my industrial website be all it can be?”. Source: Wikipedia ). MORE >> -
VERTICAL RESPONSE | THURSDAY, MAY 16, 2013  Make Your Website Rock: 3 Cool Tools
'One of the core ingredients to any online business is a solid website. Launchrock is probably the quickest, easiest way to set up a website intended to start building an audience. Conduit enables you to create a mobile website and mobile apps in a snap. Have any other cool website tools to add to my list? The post Make Your Website Rock: 3 Cool Tools appeared first on VR Marketing Blog. If you’ve been in business for very long, you may be able to relate to the fact that you’ll never, ever be done optimizing and improving your site. LaunchRock. MORE >> -
INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 15, 2013 Does Your Website Content Meet the Needs of Industrial Buyers?
'When was the last time you actually read the content on your industrial website? Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Content Industrial content marketing Industrial Marketing industrial web design Put yourself in your buyer’s shoes and see if the current content will persuade you to [.]. This is only a content summary. Please click on the headline to read the full article. MORE >>
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