Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Your logo will be used across all your communication efforts, from your letterhead to your website to your advertisements to your swag—invest in a good one. 6. Create a Strong Website. All your marketing, from your website to your brochures to your business cards, should deliver the same message. Be Authentic. Be Unique. Be Consistent. Choose a Memorable Name. Guest Post.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Advanced Content – Contrary to popular belief, just because someone has visited your blog or website doesn’t mean they’ve entered the top of your sales funnel. Landing Pages – These are the pages on your website visitors arrive at after clicking on a CTA. Below are 10 requirements for deploying successful online content marketing.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Post links to content on your company website, with videos and/or photos included in your post. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. Read on for John's formula for success with social media. “So, how do we get started with social media?” ” It’s a question our agency has been asked countless times, but not many companies know it’s the wrong question to be asking. Content should help, not sell.

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

In reviewing the quotes to assemble some testimonials for case studies and quotes for the website my client zeroed in on all the ones that were “This product saved our business” and “We couldn’t live without it” These are great but they aren’t really very specific. Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Make sure you aren’t one of them! Making the before unbelievable. The Fix.

Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

Get traffic to your website – Customer stories are innately keyword-rich, helping bring potential buyers to your site through web searches. We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. ” 3.

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Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

Use tools like Hubspot’s Website Grader, Google Analytics and your hosting CMS’s own admin functions to see where your traffic is coming from and when it is coming! Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides. #10 – Don’t go it alone.

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6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

Avoid the temptation to create exact copies of an asset for distribution across third-party sites and multiple locations of the website. Explain how the link would help readers of the recipients’ web page or website. Search engines crawl and evaluate internal links and the ones to and from third-party websites. Optimize Key Page Elements. This includes: HTML titles.

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We all want our news and information now in bite-size chunks, so we scan headlines on aggregation websites and check for quick status updates on Twitter and Facebook. Read on for his thoughts on the power of using numbers in your writing. common theme in marketing commentary lately is the shortening of attention spans. newspapers, and heaven forbid—books! Numbers get attention.

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

The Case for Buzzwords

Savvy B2B Marketing

You can visit her website at www.smartb2bmarcom.com.I have noticed a growing trend lately. There are some big stones being thrown around, and the single, defenseless target has been getting pretty bashed up. Yes, it’s true. Buzzwords have been getting a bum rep. So thought I would take up the cause and make a case for buzzwords. Start with the punch line. They have resonance.

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Fix the Top 3 B2B Website Copywriting Mistakes to Turn Your Site into a Lead Generating Machine

Savvy B2B Marketing

You want your website to drive leads and sales, but for some reason it’s not doing either. Some of the worst websites are created out of love; they are a classic example of being too close to the subject matter. Not good for cocktail parties, not good for B2B websites. What do you (realistically) want your prospect to do when they visit your website? ” 2.

Savvy Week in Review: June 22

Savvy B2B Marketing

Do you need to create a website (or any content) but you don’t have any good source material? Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather! Whether you are spending time by the pool or staying cool inside, we hope you are getting a bit of time to enjoy this time of year. Happy Friday, everyone! Hooray

Savvy Survey - Do you repurpose content from other blogs?

Savvy B2B Marketing

We grumbled about it amongst ourselves for a few days and then Savvy Sister Stephanie found this repurposing policy on Marketing Profs website and we began to feel that maybe we are not alone. Coming up with orginal content for a blog 5 days a week is hard! We realize that "borrowing content" to fill space is often utilized in the blogging world.

Savvy Week in Review April 6th

Savvy B2B Marketing

Do you have a press room on your website? Friday, again? And - APRIL? Really? When did that happen? And, how did we escape April Fool's Day intact?). Well, the Easter Bunny may be hopping down the bunny trail, but all our marketing buddies have been busily hopping down the blogging trail - dishing up lots of fabulous posts to inspire and educate. Here are our favorite picks of the week.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Be prepared to track these key indicators: o Website traffic, SEO rankings and inbound links. If social media, blogging and other forms of inbound marketing are going to attract prospects to your website and convert them into customers, your content has to be human, helpful, honest and fresh. Here he explains the second step: research and prepare. Research Fundamentals.

4 Smart Ways to Repurpose Content

Savvy B2B Marketing

Use it on your website. Get an electronic copy and post it as a link from the product page on your website. 2. You can visit her website at www.smartb2bmarcom.com.You guessed it – it’s in the B2B marketing world. Repurposed content delivered through different channels reinforces your brand messaging and gets your message out to a much wider audience.

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4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

Your brand is the sum of all the impressions it makes – from your company name and logo to your website and advertising to your product quality and customer service. Often when I’m working with clients on a larger project – a website redesign, for instance, or a branding makeover – the tendency is to focus on the Big Things and overlook the smaller copy details.

Keeping Content Fresh: 7 Ideas for Group-Managed Blogs

Savvy B2B Marketing

Pick up a magazine or surf some websites that are outside of your space, and be open to whatever ideas may come at you. For instance, here are some website ideas I gleaned while watching Sesame Street with my daughter. This past week, a few people have mentioned to me that they are embarking on group blogging. ” Ah, yes, that is a huge challenge! Provide a list of topics.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Savvy Week in Review: June 10

Savvy B2B Marketing

They're all clues to how well your your website is delivering on your content-marketing efforts. Many parts of the US have been experiencing a heat wave.and when things get THAT hot, one's brain can slow WAY down. So if, like us, you're looking to jump-start your neurotransmitters, check out these fine gems from the around the Web. This infographic lays it all out.

Savvy Week in Review - May 27

Savvy B2B Marketing

Report Card Time - How to Get a 90+ on Your Website by @B2BLaunchPad. This post talks about the handy website grader from Hubspot and then focuses on 6 tactics to increase inbound links so you can bump your grade up to the "A" category If you are in the US, Happy Memorial Weekend! We hope that you have a great holiday weekend - and a fabulous start to the summer.

Savvy Week in Review - May 4

Savvy B2B Marketing

Does Your Website Need a Mobile Makeover? If you are looking for examples of how mobile optimization can help your website, check out this image-rich post from KISSmetrics. Happy Friday, everyone! We hope that you are enjoying spring and getting outside when you can. To reduce the time you spend looking for the most useful posts from the week, check out our favorites below.

How to Write Copy that Reads Like a Bestseller

Savvy B2B Marketing

As a writer who makes her living as a content marketer (website copy, e-books, blogs, etc), but aspires to be the next J.K. It should be lively, relevant, engaging, and make the reader want to turn the page … even if the “page” is a virtual one, or a matter of clicking more deeply into your website. Good business writing does not have to be staid and boring.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Why Your Benchmarking Approach is Ruining Your Business Intelligence

Savvy B2B Marketing

So what if your company’s website has 1,000 more unique visitors per month than your competitors’ if those visitors aren’t aiding your conversion rates. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. Erin is a regular contributor to their blog and to LinkedIn Answers. mean, take a look at the screen grab below. Hint: probably not).

Savvy Week in Review: May 6

Savvy B2B Marketing

SEO Checklist for Local Small Business Websites - by @sugarrae. This post is basic but essential if you are developing your website. They say April showers bring May flowers. They've also brought a slew of inspiring posts! We're sharing the cream of the crop with you here. Feel free to add to the bounty by sharing your suggestions in the comments. Happy reading (and spring)!

Discovery Process: The Do-Not Neglect First Step to Creating Fabulous Content

Savvy B2B Marketing

Review competitor websites. We're pleased to present this guest post by Dianna Huff, the president of DH Communications, Inc. Read on for insights into how to build a solid foundation for content development. while ago I got pulled into a project as part of a larger brand marketing effort. My task was to create messaging and content. How will you measure success? Interview your clients.

What is the Difference between B2C and B2B Marketing?

Savvy B2B Marketing

You can visit her website at www.smartb2bmarcom.com.As a freelance marketing copywriter, you may be called on to write all different kinds of copy for all different kinds of companies. Most of the time, transferring your skills from product to product is fairly easy; there are basic principles of marketing that can be easily applied across multiple scenarios. Who’s making the decision?

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Three Tips to Get Manufacturers Started with Social Media

Savvy B2B Marketing

To visit the Software Advice website, click here. Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. One industry that’s been relatively slow to adopt social media, however, is manufacturing.

Savvy Speaks: Web Site Pet Peeves (and Best Practices)

Savvy B2B Marketing

We've all received emails or visited websites that left us wanting. There are many things that can annoy me about websites, too many graphics, graphics that interrupt the flow of the text, and a clear path to where I need to go not established, but the pet peeve? Ever go to a website and wonder, “What exactly is it that you do and how can you help me?” Wendy.

Savvy Week in Review: March 16

Savvy B2B Marketing

The "About" page is one of most visited pages on a website. It's Friday? Really? Seems like we didn't just lose an hour to daylight savings, we may have lost a couple days! As spring revs her green and growing engines, seems like bloggers are turning up the heat on their keyboards. There was so much good content to choose from this week, it was hard to narrow it down to a few faves. We hope you enjoy this selection as much as we did. Lots of stuff to inspire and to file away for future reference. Have a GREAT weekend & we'll see you next week! by @ardath421.

Savvy Toolkit - Getting Trendy with It

Savvy B2B Marketing

Here are a few upcoming webinars that sound interesting that you might want to give a listen to: 1/18 You Have Website Visitors.Now What? Early January can be a frustrating time waiting for the corporate gurus to decide what the 2012 priorities are and what we will spend our time on this year. I too have been interested in a number of "trends" blog posts recently.

Savvy Week in Review - August 5

Savvy B2B Marketing

Meghan Casey gives us a look at how to clear website - and bedroom - clutter. How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! What Lady Gaga Knows About Social Media Success (That You Don't!) by @SeanPlatt. Think again.

5 Things I Learned About Content Marketing from a Kitchen Remodel

Savvy B2B Marketing

Takeaway: Sometimes they best changes aren't a new piece of content on your website. Maybe it's segmenting your content by users or overhauling the website so people can find what they are looking for. Since moving into our 1940's bungalow, my husband and I regularly discussed, “What should we do with our small, original kitchen?” Understand your options.

Savvy Speaks: What's Your Keyword Strategy?

Savvy B2B Marketing

These days, shifting search engine algorythms and steep keyword competition from less-than-above-board website spammers looking to get rich on Adwords makes all that yesterday's news. As you add longevity and legitimate visitors, your website will naturally rise through the ranks to beat out those with all the right keywords and nothing to back it up. Wendy. Keywords. Stephanie.

Weekly Wrap Up - March 25

Savvy B2B Marketing

From blogging to websites to marketing strategy, there are lots of great posts this week. 57 Things You Can Do Right Now to Improve Your Website by @diannahuff. Dianna Huff combines her ideas with some crowdsourced ones and came up with a terrific checklist for any website. Have others to add to the list? Add them to theh comments below. Enjoy - and have a great weekend!

What Marketers Can Learn from a Rogue Underground (Barely Legal) Restaurant

Savvy B2B Marketing

You can visit her website at www.smartb2bmarcom.com.There is this “restaurant” in Canada. It’s called Charlie’s Burgers ( www.charliesburgers.ca ), but they don’t serve burgers, and not just anyone can go there. In fact “there” is a little specific, since Charlie’s exact location is never the same twice. No-shows are blacklisted. Absolutely.

Savvy Toolkit - CMI's 100 Content Marketing Examples

Savvy B2B Marketing

Websites, Microsites, and Online Communities. Successful marketing content comes in dozens of forms. As content developers we tend to call on the ones we are most familiar or comfortable with. My friend always says "when all you have in your toolbox is a hammer everything looks like a nail. So get ready to have your paradym shifted. Your prism bent! Webcasts and Podcasts. Magazines.