This is useful as well when you are developing Call to Actions for your website because you already have an idea of what phrases/words stick and which fall flat. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. Since, I have received multiple questions asking how I use Hootsuite and what some of my best practices are, I figured it might be easiest to respond with a quick blog post. am logged into our Hootsuite Pro account every day, all day long, and I also utilize the application for my Droid smartphone. MORE >>

The sad part: he sends you an email with some information since he must have caught you at a “bad time” and due to your subsequent sense of humility you check out the company website and discover it’s actually something you would have been interested in talking about. Did you get a referral or are they on the company website, or LinkedIn? It is 9:27 AM EST and your phone rings. The number is private but you’re in a good mood because your day isn’t as hectic as every other, so you answer, “Hello?”. The person speaks. It’s someone named ‘Nick’ calling from ListenToThisSolution.com. MORE >>

Analyze your open rates and click-through rates (website clicks); if you’re over a 10% open rate, that is pretty good. Manage your follow ups based on who clicked-through the website and then on to the people who opened the email message multiple times (3+ should be the priority bucket). Kicking off a new outbound teleprospecting campaign requires careful preparation and a proactive, yet adaptable, outlook. Think about who your ideal company is; employee size, industry, annual revenue, location. Some of the best changes can come from these strategic sessions. MORE >>

These local groups usually have a website where they list events and make general announcements, etc. To build your online brand, you should be listing an extended professional profile / bio on as many business related websites as possible. Most importantly, the bio should include links to each and every social media profile you have (your LinkedIn, Twitter, Facebook, etc,) as well as your personal professional blog or website if you have one. To take advantage of this opportunity with your networking group, approach the person that manages the group’s website. MORE >>

Steady industry blogging results in many new targeted visitors/readers hitting the salesperson’s website, reading the writer’s viewpoints and gaining information from the writer. Since online search marketing today is very centered around geographically local websites and blogs, a sales professional can now use this strategy to get prospects to find them. They visit the website based on a search that relates to something once blogged about, then they see contact information that is listed on the side of the blog. MORE >>