| | | Sales Lead Insights | |  Websites | 89 articles |
| Page 1 of 1 | Previous | Next | SALES LEAD INSIGHTS JUNE 9, 2010 Managing B2B Leads for Sales Success – 30 minute webinar on June 10 at 11:00 am PST If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Drive revenue for your organization by fully leveraging your B2B marketing and sales teams. Join us for my conversation with Gord Hotchkiss (author of The BuyerSphere Project ) on the current realities of B2B demand generation. B2B Leads for Sales Success. June 10, 2010 | Time: 11am PST | Length: 30 min. Register here. What role does search marketing play in qualifying leads? look like in 2015? | SALES LEAD INSIGHTS OCTOBER 24, 2011 How to Improve Your Marketing Automation ROI If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. The magic lies in realizing higher conversion rates throughout the Sales cycle. No MAP / No Processes. | | | | | |
| SALES LEAD INSIGHTS MARCH 8, 2010 B2B Marketing Automation: Here’s My Definition If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. How’s this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process. Unfortunately it’s a mouthful, isn’t it? What do you think? | SALES LEAD INSIGHTS JULY 26, 2011  B2B telemarketing: An interview with Michael Brown Smart calls begin with a quick visit to the prospect’s website to find out what their business does and how they position themselves. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Ask before telling and learn before selling. Well put. | SALES LEAD INSIGHTS JUNE 17, 2011  B2B marketing automation: An interview with Will Schnabel Our new Progressive Web Forms builder lets marketers pose new questions each time a contact visits their website or landing page, building the relationship over time and steadily gaining deeper insight into the contact’s interests. Will Schnabel, VP of Global Business Development at marketing automation leader Silverpop , agreed to be interviewed for this blog post. That is a clever feature. | SALES LEAD INSIGHTS JULY 9, 2012 B2B Lead Generation: Getting on the same page Inquirer: A contact who has responded to our company’s marketing (Website, direct marketing, exhibits, advertising, etc.). Inquiry: A response to our company’s marketing (website, direct marketing, exhibits, advertising, etc.). Prospect: A contact who has responded to our company’s marketing (website, direct marketing, exhibits, advertising, etc.) Responder: A contact who has responded to our company’s marketing (website, direct marketing, exhibits, advertising, etc.). A lead is a lead. Or is it? To reduce misunderstandings. Also called Recommender. | | | | | | | |
| -
SALES LEAD INSIGHTS | MONDAY, APRIL 13, 2009 Is social media effective for B2B lead generation?
If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. Not bad! MORE >> -
SALES LEAD INSIGHTS | FRIDAY, JULY 31, 2009  A List of B2B Lead Qualification Criteria by Category
If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. I was thinking about all the lead qualification criteria I’ve seen used in B2B lead generation programs and started listing them by category. Here’s what I came up with so far: Firmographics (Industry, company size, location). Demographics (Contact’s title, job function). Contactability (Phone number, email address). Need for your product or service. MORE >> -
SALES LEAD INSIGHTS | THURSDAY, JULY 14, 2011  Bridging the Content Chasm for B-to-B marketing automation and lead generation
If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”. It refers to the ascendance of content marketing (especially in B-to-B), and the differential between the current inventory of quality content that most B-to-B companies have, and the amount they need to have to market effectively. Content + Automation = True 1 to 1 Marketing. MORE >> -
SALES LEAD INSIGHTS | WEDNESDAY, MARCH 3, 2010 Are inbound leads really leads? I believe the majority are not.
If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. What I am talking about is the categorizing of all inbound inquiries as “leads.&#. blame the mailing list and database compilers for starting the problem by calling the contacts in their databases or mailing lists “leads.&# Don’t believe that? The bottom line? MORE >> -
SALES LEAD INSIGHTS | WEDNESDAY, NOVEMBER 17, 2010 B2B marketers: Please don’t believe everything you read.
If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. One of my favorite marketing magazines, BtoB , featured an article in its November 8, 2010 edition which posed some questions to Brian Halligan, CEO of marketing software company HubSpot. One of the questions was "How can b2b marketers improve their lead-nurturing efforts?" " Brian's answer was, "B2b companies are way too obsessed with the middle of their funnels—[i.e.,] MORE >>
- Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing SALES LEAD INSIGHTS | FRIDAY, JULY 22, 2011
- B2B Lead Generation Checklist: 22 Success Tips SALES LEAD INSIGHTS | WEDNESDAY, AUGUST 12, 2009
- Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work SALES LEAD INSIGHTS | SUNDAY, JANUARY 16, 2011
- Measuring and Managing Marketing ROI: An interview with Jim Lenskold SALES LEAD INSIGHTS | WEDNESDAY, MAY 18, 2011
- The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)! SALES LEAD INSIGHTS | FRIDAY, JANUARY 29, 2010
- B2B Copywriting: Interview with Miller McMillan SALES LEAD INSIGHTS | MONDAY, NOVEMBER 16, 2009
- B2B Email Marketing: Interview with Stephanie Miller SALES LEAD INSIGHTS | TUESDAY, NOVEMBER 3, 2009
- B2B lead qualification and scoring SALES LEAD INSIGHTS | MONDAY, JULY 18, 2011
- Your B2B Lead Generation Budget: Start by Cutting It Into Thirds SALES LEAD INSIGHTS | MONDAY, NOVEMBER 9, 2009
- Increasing B2B Lead Management ROI: 4 Key Performance Indicators SALES LEAD INSIGHTS | WEDNESDAY, FEBRUARY 10, 2010
- Want To Generate More Leads? Leverage Your Prospects’ Five Senses SALES LEAD INSIGHTS | MONDAY, AUGUST 31, 2009
- B2B Ads From the Past SALES LEAD INSIGHTS | FRIDAY, JANUARY 15, 2010
- B2B Marketing Automation: Crawl, Walk, Run, Win SALES LEAD INSIGHTS | MONDAY, MAY 23, 2011
- Top 10 trends in B2B lead generation and how to take full advantage of them SALES LEAD INSIGHTS | SATURDAY, OCTOBER 30, 2010
- When it comes to using B2B marketing to generate leads, Nike’s right. SALES LEAD INSIGHTS | THURSDAY, MARCH 31, 2011
- The Top People in Sales Lead Management in 2009: Friday, November 13th is Your Last Chance to Vote! SALES LEAD INSIGHTS | THURSDAY, NOVEMBER 12, 2009
- Email tips from one of our B2B lead generation and marketing automation experts SALES LEAD INSIGHTS | WEDNESDAY, MAY 25, 2011
- Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo SALES LEAD INSIGHTS | THURSDAY, MAY 12, 2011
- An Interview With Mike Damphousse About B-to-B Appointment Setting SALES LEAD INSIGHTS | MONDAY, SEPTEMBER 28, 2009
- Keep B-to-B marketing strategies and tactics tightly focused on driving leads SALES LEAD INSIGHTS | MONDAY, APRIL 4, 2011
- B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff SALES LEAD INSIGHTS | TUESDAY, DECEMBER 29, 2009
- B2B marketing and lead generation campaigns: Expert tips SALES LEAD INSIGHTS | TUESDAY, MAY 31, 2011
- Marketing for leads and sales: What’s working for technology companies today SALES LEAD INSIGHTS | MONDAY, MAY 16, 2011
- Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th SALES LEAD INSIGHTS | FRIDAY, APRIL 16, 2010
- Who are the 50 Most Influential People in Sales Lead Management? SALES LEAD INSIGHTS | MONDAY, OCTOBER 26, 2009
- Web Inquiry Management: Interview with Mike Wallen SALES LEAD INSIGHTS | WEDNESDAY, NOVEMBER 11, 2009
- 2010’s 50 Most Influential People in Sales Lead Management: Winners announced SALES LEAD INSIGHTS | MONDAY, DECEMBER 6, 2010
- B2B e-newsletters: Three bits of advice SALES LEAD INSIGHTS | TUESDAY, FEBRUARY 23, 2010
- What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010 SALES LEAD INSIGHTS | MONDAY, JUNE 21, 2010
- Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman SALES LEAD INSIGHTS | MONDAY, JUNE 21, 2010
- The top 50 in sales lead management: Who do you pick to be on the list? SALES LEAD INSIGHTS | WEDNESDAY, NOVEMBER 2, 2011
- Nominate your candidate today for the SLMA’s2011 “Top 50? in sales lead management. SALES LEAD INSIGHTS | WEDNESDAY, OCTOBER 5, 2011
- B2B Marketing Tests Webinar: How to Improve Your Results & Fight for Your Budget SALES LEAD INSIGHTS | TUESDAY, AUGUST 25, 2009
- Webinar Leads Demystified: Free webinar on April 28, 2010 at 2:00 pm EDT SALES LEAD INSIGHTS | TUESDAY, APRIL 13, 2010
- Learn the secrets to generating more B2B leads and sales for less SALES LEAD INSIGHTS | FRIDAY, JANUARY 7, 2011
- B2B Lead Generation by Phone: An Interview with Michael Brown SALES LEAD INSIGHTS | TUESDAY, DECEMBER 22, 2009
- Business Software Marketers: Finally a Conference Designed Just For You! SALES LEAD INSIGHTS | FRIDAY, AUGUST 21, 2009
- How to maximize your online lead-generation conversion rate – a complimentary webinar SALES LEAD INSIGHTS | SUNDAY, FEBRUARY 13, 2011
- B2B Marketing University: See you in Palo Alto on April 7th… SALES LEAD INSIGHTS | WEDNESDAY, MARCH 24, 2010
- B2B Marketing University 2010 Kicks Off March 3rd in Washington DC SALES LEAD INSIGHTS | MONDAY, FEBRUARY 8, 2010
- Get up to speed on B2B marketing automation in an hour for free SALES LEAD INSIGHTS | MONDAY, DECEMBER 6, 2010
- Graphic design tips from one of our experts SALES LEAD INSIGHTS | THURSDAY, JUNE 2, 2011
- Can you join me for breakfast or lunch in Chicago at Harry Caray’s on August 25th? SALES LEAD INSIGHTS | THURSDAY, AUGUST 4, 2011
- B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment SALES LEAD INSIGHTS | MONDAY, AUGUST 24, 2009
- Revamping Your Website? Questions to Ask and The Answers You Need SALES LEAD INSIGHTS | TUESDAY, APRIL 27, 2010
- Be my guest at my all-new webinar on A/B and multivariate testing *specifically for B2B marketers*. SALES LEAD INSIGHTS | THURSDAY, SEPTEMBER 17, 2009
- The B2B Lead Generation Benchmark Study Report: Useful data and advice SALES LEAD INSIGHTS | THURSDAY, AUGUST 27, 2009
- Mac McIntosh Announces our New Division for Implementing Lead Generation: AcquireB2B SALES LEAD INSIGHTS | SATURDAY, JUNE 19, 2010
- B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto SALES LEAD INSIGHTS | MONDAY, MARCH 1, 2010
- Business Marketing Association Renames its Marketing Awards Competition the B2s SALES LEAD INSIGHTS | THURSDAY, FEBRUARY 25, 2010
- Want to build a great brand for your company? SALES LEAD INSIGHTS | FRIDAY, APRIL 8, 2011
- 2009’s 50 Most Influential People in Sales Lead Management SALES LEAD INSIGHTS | MONDAY, NOVEMBER 16, 2009
- 2012?s Most Influential People in Sales Lead Management: Winners announced SALES LEAD INSIGHTS | THURSDAY, DECEMBER 6, 2012
- When it comes to B2B marketing, think things through carefully before you act. SALES LEAD INSIGHTS | WEDNESDAY, APRIL 6, 2011
- The top 50 in sales lead management: Who do you pick to be on the list? SALES LEAD INSIGHTS | MONDAY, NOVEMBER 29, 2010
- B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010 SALES LEAD INSIGHTS | TUESDAY, JANUARY 5, 2010
- Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th SALES LEAD INSIGHTS | MONDAY, DECEMBER 21, 2009
- Industrial Marketers: Is this News Good or Bad? SALES LEAD INSIGHTS | WEDNESDAY, SEPTEMBER 2, 2009
- Be my guest at B2B Marketing University in Dallas on June 23, 2010 SALES LEAD INSIGHTS | THURSDAY, JUNE 10, 2010
- The top 50 in sales lead management: Who do you pick to be on the 2012 list? SALES LEAD INSIGHTS | THURSDAY, NOVEMBER 29, 2012
- 50 Most Influential People in Sales Lead Management: 2011 Winners announced SALES LEAD INSIGHTS | MONDAY, DECEMBER 5, 2011
- Looking for a roadmap to more revenue? Read this book! SALES LEAD INSIGHTS | TUESDAY, MAY 10, 2011
- Marketing-for-Leads Guide: Step 10 - How will you reach the best prospects? SALES LEAD INSIGHTS | TUESDAY, MARCH 10, 2009
- In British Columbia? Consider attending a live, half-day workshop about driving more leads and sales with marketing SALES LEAD INSIGHTS | FRIDAY, FEBRUARY 18, 2011
- Who do you pick to be in the “Top 50? in Sales Lead Management? SALES LEAD INSIGHTS | WEDNESDAY, OCTOBER 31, 2012
- Are you marketing to the federal, state or local government in the USA? Then you need to read this new book SALES LEAD INSIGHTS | SATURDAY, FEBRUARY 12, 2011
- Advanced B2B Sales Lead Management Strategies: A Webinar for CMOs on What is Really Working Today SALES LEAD INSIGHTS | FRIDAY, FEBRUARY 12, 2010
- How to Write Good: 12 tongue-in-cheek rules and a proofreading service SALES LEAD INSIGHTS | FRIDAY, MAY 1, 2009
- B2B Lead Generation Benchmark Study 2009 SALES LEAD INSIGHTS | MONDAY, APRIL 20, 2009
- Advanced B2B Sales Lead Management Strategies: A Webinar for CMOs on What is Really Working Today SALES LEAD INSIGHTS | FRIDAY, FEBRUARY 12, 2010
- Marketing-for-Leads Guide: Step 9 – Who are your best prospects? SALES LEAD INSIGHTS | MONDAY, MARCH 2, 2009
- Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled SALES LEAD INSIGHTS | THURSDAY, MARCH 5, 2009
- Marketing-for-Leads Guide: Step 10 – How will you reach the best prospects? SALES LEAD INSIGHTS | TUESDAY, MARCH 10, 2009
- Is social media effective for B2B lead generation? SALES LEAD INSIGHTS | MONDAY, APRIL 13, 2009
- B2B Lead Generation Benchmark Study 2009 SALES LEAD INSIGHTS | MONDAY, APRIL 20, 2009
- How to Write Good: 12 tongue-in-cheek rules and a proofreading service SALES LEAD INSIGHTS | FRIDAY, MAY 1, 2009
- Marketing-for-Leads Guide: Step 9 - Who are your best prospects? SALES LEAD INSIGHTS | MONDAY, MARCH 2, 2009
- Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled SALES LEAD INSIGHTS | THURSDAY, MARCH 5, 2009
| |
