Incent – This is not even listed in the Oxford Dictionary website. What did he just say? Let’s touch base to arrange a little face time so we can appear fully engaged. Let’s be proactive, synergistic and leverage this thing. Better yet, let’s circle back and do a deep dive so we can empower a paradigm shift with a value added, team building, best of breed, Six Sigma, perfect storm that could go viral.  ……. Net-net:  It’s a win-win. Got it? . This monologue is not real. It is a humorous radio ad created by TDH Advertising for The Private Bank. To hear the ad, click here. Keep it Simple. MORE >>

You WAIT (and hope) for someone to fill out an inquiry form on your website. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. Look out for; search for: “the responsibilities of salespeople to prospect for customers” Source: Wikipedia. We’re all looking for business. Most of us network.  Some of us write. Some give speeches or workshops. Some use the Internet. All of these can be effective business development tools. But they’re essentially passive. You’ve got a plan. MORE >>

This is a quote from a law firm website. Fred the marketing consultant is at a networking event. He’s explaining his business. We provide CMO’s with best-of-breed, next-generation, scalable solutions that optimize revenue and enhance customer value ,” Fred drones on “ We act as a change agent empowering a paradigm shift using a value added synergistic approach that enables clients to take a deep dive.”. Mary, the woman next to him, is falling into a boredom-induced trance, a common occurrence at networking events. Fred’s speech violated the 10 Commandments. It’s a sales pitch. MORE >>

This is a quote from a law firm website. Fred the marketing consultant is at a networking event. He’s explaining his business. We provide CMO’s with best-of-breed, next-generation, scalable solutions that optimize revenue and enhance customer value ,” Fred drones on “ We act as a change agent empowering a paradigm shift using a value added synergistic approach that enables clients to take a deep dive.”. Mary, the woman next to him, is falling into a boredom-induced trance, a common occurrence at networking events. Fred’s speech violated the 10 Commandments. It’s a sales pitch. MORE >>

This means that your website and LinkedIn profile better be up to snuff.  I used to think a brand was just a logo. also used to think that “branding” applied to consumer products, not to b2b businesses or professional services firms. Wrong on both counts. A brand is a lot more than a logo. And it’s more than a niche. brand is what your market expects you to deliver. It’s your reputation. Even in the b2b world, brand perception and brand awareness matter.   “ Your ability to acquire clients, increase profits and expand your business …. Sounds like it’s worth building your “brand.” agree. MORE >>