PWB Marketing Blog

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Paid advertising on Facebook: the boost your content needs?

PWB Marketing Blog

Do links point to appropriate areas of your website? Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. But before we start bemoaning our budgets, let’s consider why this shift isn’t really a bad thing. If the users aren’t happy, or all they see is clickbait, they abandon the platform.

Content Calendar for Content Marketing

PWB Marketing Blog

As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. I have been working with one of our clients for a few years on their search and social media campaigns. Metrics for content marketing, are key to understanding campaign performance!

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. We’ve also helped companies out of messes they’ve made with ineffective websites. Covey, the following are seven habits of highly effective B2B websites. 1.     Design for Humans.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. You need to optimize your entire online presence, not just your website. Now that’s quick! Blogs have both. It’s true.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Trending and Analytics: Watch for Patterns

PWB Marketing Blog

As I was working on the first one though, I was amazed to see a sharp drop in website traffic the week of April 13 and again on April 20. You’ll be surprised at how factors in your environment may affect your website traffic. The dates of those articles clearly showed that website traffic dropped every time announcements were made. This continued for several months.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Professional photos put a polished look on a company, and using these photos for marketing, directory listings, press releases or on your company website may be added benefits. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. There sure is! You should.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Professional photos put a polished look on a company, and using these photos for marketing, directory listings, press releases or on your company website may be added benefits. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. There sure is! You should.

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem. It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere. It’s like Google Alerts on steroids. Many companies track them.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

This would be a great way to get some increased website traffic, improved awareness for the mall AND free publicity.” Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. That is why I decided to hop over to Running Fit today at lunch.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Nowadays Google ranks more than just websites. Identify your top keywords driving traffic to your website using Google Analytics. Include a hyperlink to your website in the video description. One, it drives traffic to your website. Two, it helps your video get indexed when someone does a search for your company website. Have you heard about Universal Search?

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

They’re now getting far more traffic to their website at a much cheaper cost. People spend more time on Facebook than any other website. If you don’t have a mobile version of your website, you should think about creating one. Top Trends In Digital Marketing. It seems like every month there is a new trend – what’s hot today is not tomorrow. Then choose the right medium. Social.

QR Codes: Is Your QR Code Secure?

PWB Marketing Blog

So, the code will encode bits of data that represent a website URL. As long as the QR generator website you use doesn’t redirect to the generator’s website but instead links directly to your website, you’ll be fine. Some generators will first point users to their own server or website to get analytics and then redirect the user to the actual website.

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Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

Understanding it focuses a website on what might be otherwise lacking. personal website project for my church that I am working on, has really stopped me in my tracks this week. A few months back, I was asked to step in to lead the Communications Team. I was told that meant working with the team (a very talented and passionate group) to make our church website reach a potential new audience.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

Understanding it focuses a website on what might be otherwise lacking. personal website project for my church that I am working on, has really stopped me in my tracks this week. A few months back, I was asked to step in to lead the Communications Team. I was told that meant working with the team (a very talented and passionate group) to make our church website reach a potential new audience.

What Can a Business Review Do For You?

PWB Marketing Blog

There is one caveat though, I want clients to make sure that they get business reviews on the websites their clients are likely to frequent. Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. Not long ago I posted a review to Google Maps. Guess what? Want to know what I did?

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. Most people know that Google ranks websites; but few people know that Google also ranks documents like PDF’s, PowerPoint presentations, and Microsoft Word documents. So how do you get your stuff noticed?

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Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

PWB Marketing Blog

Google calls them sitelinks and they appear only for certain websites triggered by certain keywords. Not every website gets them and ones that do reap big benefits. Site owners cannot manually add sitelinks to their website. Sitelinks appear only for websites chosen by Google that meet certain criteria. Google has bestowed sitelinks for our website.

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21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Websites can cost anywhere from a few thousand dollars to a few hundred thousand. It depends what you put inside it.

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Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

The first search result should be for your website. Your problem gets even bigger if the only listing you have in Google is for your website. An Internet presence used to mean just having a website. If your only presence on the Internet is your website, then you’re missing out on connecting with your customers. The first listing is our website. Maybe, maybe not.

2015 Predictions: Increated “Because we can!” Website Hacking

PWB Marketing Blog

Keith Kopinski our  Senior Art Director , predicts that, “As we roll into 2015 we will see an increase in website hacks. September 2012: Many GoDaddy serviced websites go dark after hacker attack. Don’t use generic Usernames suck as “admin” to log into your website. ” Website Hacking appeared first on PWB Blog. Sixty-three Thousand!

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

For me anyway, knowledge is power, and Pinterest may be a very viable source of increased website traffic. With Pinterest hitting over 10 million unique visitors as of January 2012, that’s a lot of potential new traffic for your website. They are mostly lifestyle companies however it’s worth seeing who is using this medium for improved website SEO. What is Pinterest?

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

For me anyway, knowledge is power, and Pinterest may be a very viable source of increased website traffic. With Pinterest hitting over 10 million unique visitors as of January 2012, that’s a lot of potential new traffic for your website. They are mostly lifestyle companies however it’s worth seeing who is using this medium for improved website SEO. What is Pinterest?

New Research: 64% of Companies Have A Mobile Website | PWB.

PWB Marketing Blog

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

Create an advanced custom segment to look at the percentage of traffic that came to your website from social media versus other places and what that social traffic did once they got to your site. Look for how social media compares in areas like lead conversion rates, website bounce rates and time spent on your site. #2. Optimize Social Traffic. Find New Customers on Twitter.

Facebook Ads: Do They Work?

PWB Marketing Blog

There are many ways to market your business website. One of our current clients is going through a website redesign and has indicated that they will use targeted Facebook ads, so I’m in a holding pattern. You can do so through paid search, print ads or outdoor advertising, just to name a few. Broadcasting you business name, products, services or brand has never been easier.

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The Science of Website Redesign: Advice on Avoiding Website.

PWB Marketing Blog

How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. An Ineffective Website Can Alienate Customers. SEO can hurt your business if you have a poor website. Why would you want to spend time, effort, and money driving people to an ineffective website? So first, make sure you get your website updated. Determine the goal for your website – whether it’s educational, e-commerce, or lead generation – and reconstruct your website to meet that goal.

3 Crucial Questions to Ask Before You Advertise with Google

PWB Marketing Blog

Obviously you have a website, so you’re going to point people there. Home pages are often the front door to a website – inviting but also broad and general. They have to click further through your website to find their information. Instead, link your search ad to a specific page on your website. After people click on your ad and go to your website, what then? Your website should have calls-to-action and compelling offers and incentives to get people to take further action. Is search the right channel? Where will you point people? That can be a mistake.

The Limitations of Facebook Insights For Websites

PWB Marketing Blog

Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. If you have implemented Facebook’s “Like” button on your website, you can get data on this, too. No, not at this point.

Study Finds Majority of People Conduct Research Online

PWB Marketing Blog

Does your website make a good impression? So it’s likely your website stands a good chance of being a prospect‚ “first impression” You only get one chance to make a first impression, and you want that impression to be a good one. One of the best ways to get visibility online is by getting your website to show up in Google. Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. searches. Bing is a distant second at 28%. And Yahoo?

Great Example of Photos in Social Media [Infographic]

PWB Marketing Blog

Between their website analytics and the basic analytics Facebook provides, The Soup should be able to guage the effectiveness of the contest, two Facebook posts and two blog posts! Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Want to see a great example of sharing photos in social media? Pretty brilliant eh?

Keyword Density: When Is It Enough?

PWB Marketing Blog

However it also takes website visitors to bring up web traffic numbers too. Certainly writing techniques and strategies vary if writing a stand-alone article or part of a larger website or blog. If done correctly though, choosing keywords and using them properly can have a big impact on a website. That likely intrigued me more than the article itself, so I checked it out. 

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Social Media Activity Influences Google Rankings

PWB Marketing Blog

Attention Businesses: Study Finds Majority of People Conduct Research Online - Google uses a complex ranking algorithm when determining how to rank websites across the web. Factors such as inbound links, Meta Tags, Title Tags, anchor links, keywords in body copy, page load speed, and hundreds of other signals influence where a website will rank in Google search results. If you’re effectively using Facebook and engaging with fans, every time a fan shares one of the links to your website, it will increase the chance of your website ranking higher on Google.

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

really great idea is to link to content posted on the Internet with a back-link to your website. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Often one of the biggest challenges in creating social media campaigns however is spreading the word. One easy solution lies within your own assets – Specifically your employees. Content Is King! Social media is about engagement.

Turn Website Leads into Paying Customers

PWB Marketing Blog

Turn Website Leads into Paying Customers

PWB Marketing Blog

Is Google Analytics Right For Your Business?

PWB Marketing Blog

Google Analytics is used by about 50% of the top 1,000,000 websites as ranked by Alexa. If you have a defined goal for your website (and you should!), The goal of a website is unique to each business – customer support, generate leads , transact online sales, educate prospective customers, and more. Google Analytics can help your website perform better when you have a clear goal in mind. Your website gets a massive amount of page views (Google limits the size of websites to those receiving fewer than 5 million page views per month). It was a blast.