Create an advanced custom segment to look at the percentage of traffic that came to your website from social media versus other places and what that social traffic did once they got to your site. Look for how social media compares in areas like lead conversion rates, website bounce rates and time spent on your site. Also, if you haven’t already, set up Google Analytics to record people’s internal search queries from your website’s search box. We’ve identified three ways Google Analytics can supercharge your social media initiatives. Optimize Social Traffic. Tweet with them. MORE >>

Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. We’ve also helped companies out of messes they’ve made with ineffective websites. Covey, the following are seven habits of highly effective B2B websites. Follow these 22 tips to optimize your B2B website , including using anchor text, alt text, meta data, and header tags. Have a set of measurable goals for your website such as bounce rate, new visitors, conversions, or sales. MORE >>

Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. Most people know that Google ranks websites; but few people know that Google also ranks documents like PDF’s, PowerPoint presentations, and Microsoft Word documents. If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. It really doesn’t matter how important your white paper is. and more. MORE >>

Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. An Ineffective Website Can Alienate Customers. SEO can hurt your business if you have a poor website. Why would you want to spend time, effort, and money driving people to an ineffective website? So first, make sure you get your website updated. Determine the goal for your website – whether it’s educational, e-commerce, or lead generation – and reconstruct your website to meet that goal. MORE >>

Facebook says companies who integrate Facebook “Like” buttons throughout their website see an increase of 65% more referral traffic from Facebook. Blogs hosted on Tumblr or Blogger, for instance, do not increase your website rankings. Create a mobile version of your website so business executives on the go can access your site from smartphones. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. MORE >>