PWB Marketing Blog

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Content Calendar for Content Marketing

PWB Marketing Blog

As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. I have been working with one of our clients for a few years on their search and social media campaigns. Metrics for content marketing, are key to understanding campaign performance!

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. You need to optimize your entire online presence, not just your website. Now that’s quick! Blogs have both. It’s true.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. We’ve also helped companies out of messes they’ve made with ineffective websites. Covey, the following are seven habits of highly effective B2B websites. 1.     Design for Humans.

Like Looking at Montana through a Keyhole

PWB Marketing Blog

Website Design web design Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. 2014 is predicted to be the year more people access the web via a mobile connection than do so from a fixed one. So, in light of that, how’s your web site? Does everything work?

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Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Facebook says companies who integrate Facebook “Like” buttons throughout their website see an increase of 65% more referral traffic from Facebook. Blogs hosted on Tumblr or Blogger, for instance, do not increase your website rankings. Create a mobile version of your website so business executives on the go can access your site from smartphones. Skin your YouTube page.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Professional photos put a polished look on a company, and using these photos for marketing, directory listings, press releases or on your company website may be added benefits. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. There sure is! You should.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Professional photos put a polished look on a company, and using these photos for marketing, directory listings, press releases or on your company website may be added benefits. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. There sure is! You should.

Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

This would be a great way to get some increased website traffic, improved awareness for the mall AND free publicity.” Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. That is why I decided to hop over to Running Fit today at lunch.

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Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

2015 Predictions: Increated “Because we can!” Website Hacking

PWB Marketing Blog

Keith Kopinski our  Senior Art Director , predicts that, “As we roll into 2015 we will see an increase in website hacks. September 2012: Many GoDaddy serviced websites go dark after hacker attack. Don’t use generic Usernames suck as “admin” to log into your website. ” Website Hacking appeared first on PWB Blog. Sixty-three Thousand!

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Widget – This is a small web application that provides a simple function – such as weather, news headlines, sports scores – without requiring the user to visit a website. One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences?

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Trending and Analytics: Watch for Patterns

PWB Marketing Blog

As I was working on the first one though, I was amazed to see a sharp drop in website traffic the week of April 13 and again on April 20. You’ll be surprised at how factors in your environment may affect your website traffic. The dates of those articles clearly showed that website traffic dropped every time announcements were made. This continued for several months.

Keyword Density: When Is It Enough?

PWB Marketing Blog

However it also takes website visitors to bring up web traffic numbers too. Certainly writing techniques and strategies vary if writing a stand-alone article or part of a larger website or blog. If done correctly though, choosing keywords and using them properly can have a big impact on a website. That likely intrigued me more than the article itself, so I checked it out. 

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. Most people know that Google ranks websites; but few people know that Google also ranks documents like PDF’s, PowerPoint presentations, and Microsoft Word documents. So how do you get your stuff noticed?

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5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Nowadays Google ranks more than just websites. Identify your top keywords driving traffic to your website using Google Analytics. Include a hyperlink to your website in the video description. One, it drives traffic to your website. Two, it helps your video get indexed when someone does a search for your company website. Have you heard about Universal Search?

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

They’re now getting far more traffic to their website at a much cheaper cost. People spend more time on Facebook than any other website. If you don’t have a mobile version of your website, you should think about creating one. Top Trends In Digital Marketing. It seems like every month there is a new trend – what’s hot today is not tomorrow. Then choose the right medium. Social.

QR Codes: Is Your QR Code Secure?

PWB Marketing Blog

So, the code will encode bits of data that represent a website URL. As long as the QR generator website you use doesn’t redirect to the generator’s website but instead links directly to your website, you’ll be fine. Some generators will first point users to their own server or website to get analytics and then redirect the user to the actual website.

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

PWB Marketing Blog

Google calls them sitelinks and they appear only for certain websites triggered by certain keywords. Not every website gets them and ones that do reap big benefits. Site owners cannot manually add sitelinks to their website. Sitelinks appear only for websites chosen by Google that meet certain criteria. Google has bestowed sitelinks for our website.

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21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Websites can cost anywhere from a few thousand dollars to a few hundred thousand. It depends what you put inside it.

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What Can a Business Review Do For You?

PWB Marketing Blog

There is one caveat though, I want clients to make sure that they get business reviews on the websites their clients are likely to frequent. Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. Not long ago I posted a review to Google Maps. Guess what? Want to know what I did?

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

For me anyway, knowledge is power, and Pinterest may be a very viable source of increased website traffic. With Pinterest hitting over 10 million unique visitors as of January 2012, that’s a lot of potential new traffic for your website. They are mostly lifestyle companies however it’s worth seeing who is using this medium for improved website SEO. What is Pinterest?

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

For me anyway, knowledge is power, and Pinterest may be a very viable source of increased website traffic. With Pinterest hitting over 10 million unique visitors as of January 2012, that’s a lot of potential new traffic for your website. They are mostly lifestyle companies however it’s worth seeing who is using this medium for improved website SEO. What is Pinterest?

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem. It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere. It’s like Google Alerts on steroids. Many companies track them.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

The first search result should be for your website. Your problem gets even bigger if the only listing you have in Google is for your website. An Internet presence used to mean just having a website. If your only presence on the Internet is your website, then you’re missing out on connecting with your customers. The first listing is our website. Maybe, maybe not.

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

Create an advanced custom segment to look at the percentage of traffic that came to your website from social media versus other places and what that social traffic did once they got to your site. Look for how social media compares in areas like lead conversion rates, website bounce rates and time spent on your site. #2. Optimize Social Traffic. Find New Customers on Twitter.

New Research: 64% of Companies Have A Mobile Website | PWB.

PWB Marketing Blog

The Limitations of Facebook Insights For Websites

PWB Marketing Blog

Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. If you have implemented Facebook’s “Like” button on your website, you can get data on this, too. No, not at this point.

How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. An Ineffective Website Can Alienate Customers. SEO can hurt your business if you have a poor website. Why would you want to spend time, effort, and money driving people to an ineffective website? So first, make sure you get your website updated. Determine the goal for your website – whether it’s educational, e-commerce, or lead generation – and reconstruct your website to meet that goal.

3 Crucial Questions to Ask Before You Advertise with Google

PWB Marketing Blog

Obviously you have a website, so you’re going to point people there. Home pages are often the front door to a website – inviting but also broad and general. They have to click further through your website to find their information. Instead, link your search ad to a specific page on your website. After people click on your ad and go to your website, what then? Your website should have calls-to-action and compelling offers and incentives to get people to take further action. Is search the right channel? Where will you point people? That can be a mistake.

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Failed Signage? Got SEO?

PWB Marketing Blog

Perhaps website optimization would be better. Have you ever heard the Bill Engvall comedy routine “ Here’s your sign “? What do you think of this sign for SEO services? Is a sign advertising SEO Services the best way to advertise? What do you think about the “Got SEO” sign I found?

Facebook Ads: Do They Work?

PWB Marketing Blog

There are many ways to market your business website. One of our current clients is going through a website redesign and has indicated that they will use targeted Facebook ads, so I’m in a holding pattern. You can do so through paid search, print ads or outdoor advertising, just to name a few. Broadcasting you business name, products, services or brand has never been easier.

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Turn Website Leads into Paying Customers

PWB Marketing Blog