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Mi6 Agency’s Top Charts for August 2016

MI6 Marketing Agency

Social engagement and website analytics, though in common use, do not appear to be providing the expected return in data detail and round out the top 3 in analytics requiring more attention. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of August 8th. Week of August 1st.

Mi6 Agency’s Top Charts for September 2016

MI6 Marketing Agency

With changing algorithms being updated regularly and tools to monitor website performance, there seems no excuse for these issues to be cropping up.  If you aren’t already in the routine of auditing your website for common SEO issues, start one. Two charts will be featured each week with some insights and thoughts from the author. Week of September 5th. What’s the next evolution?

Should My CEO be on Social Media?

MI6 Marketing Agency

social CEO has a profile on the company website, could have a blog on the company intranet or corporate website, has an updated LinkedIn profile and might be sharing and interacting with people on Twitter. S/he might be expressing views on a variety of relevant topics in forums, on Twitter and is part of the company’s content development strategy, program and activities. Sources.

B2B Company Websites

MI6 Marketing Agency

B2B Company Websites. Q1: What are the first things a user looks for on B2B websites? I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. Are B2B websites too serious? If so, why? 9 out of 10 websites are too serious. B2B websites tend to convey an image of exclusivity, experts talk to experts, and thus exclude clients. Not always wise Jeff-vary by purpose/topic ReTweet: Q2 9 out of 10 websites are too serious. That’s reflected in B2B website design. Ditto that.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Mi6 Quick Tip #2

MI6 Marketing Agency

Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Yakidoo [ Website Blog ], an Mi6 client, helps companies cut costs through process automation, document digitization and content management. Using Linkedin To Generate Web Traffic. Maybe promote new offers? To Consider. Related Posts.

Tips 39

Mi6 Quick Tip #1

MI6 Marketing Agency

Silicon Halton [ Website ] is a grass root technology community in Halton Region. Below is a photo slideshow from Flickr of the event taken by Ryan Gamble [ Follow him ] from iConferenceU [ Website ]. Using Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Wikipedia definition ]. Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Flickr is a good tool to use to organize your photos. Real World Example: Silicon Halton. To Consider. Tweet.

Tips 38

Mi6 Quick Tip #7

MI6 Marketing Agency

went to their website to see if they are promoting their social web accounts. How to use Social Media to Listen to Your Customers and Competitors. The key to success in any marketing and business development activity is the value it provides to you as a B2B professional. Let’s take social media for example. Okay, it’s time to roll our sleeves up and make this happen. Are they bloggng?

Tips 34

Mi6 Tip #4

MI6 Marketing Agency

Getting Value From Website Traffic Data. Real World Example: The Mi6 website. A key goal of this website is to share what we learn and do at Mi6 as a way to demonstrate our knowledge and capability. This should be defined based on the goals for your website. The key is to decide what data is important to track and analyse. This post is one such example. What To Measure.

Tips 34

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Mi6 Agency’s Top Charts for June 2016

MI6 Marketing Agency

Hubspot Research recently shared website traffic source data covering a period from January 2014 through May 2015 showing the referring sources for both their B2B and B2C customers. “B2B Website Benchmarking – How Does Your Traffic Measure Up?” Two charts will be featured each week with some insights and thoughts from the author. Week of May 30th. Sources.

B2C 11

How to Align Marketing & Sales

MI6 Marketing Agency

You can connect with Christine on her website here. An Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. In this episode of the the B2B Specialists podcast I interview Christine Crandell. For more than 20 years Christine has advised and worked with enterprise technology CEOs around the world on the opportunities and challenges that stand between them and success. A key challenge facing many companies, especially in hitech, is how to achieve sales and marketing alignment. Get yourself a cup of coffee, tea or something stronger and enjoy the interview.

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

Investment in content and website design was expected to increase in 2010. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. About the survey. 139 earned revenue between $50M – $500M. Findings.

Ready for the Empowered Customer?

MI6 Marketing Agency

In 2012, Mi6 will be evolving it’s offering, launching a new website, releasing a communal editorial plan and more. A key area of interest to us, and hopefully to our readers and customers, is the evolution and transformation of marketing and sales. Marketing Needs to Evolve and Adapt to the Empowered Customer. We’ll be making public our editorial plan in 2012. Video Timeline. Mi6 Thoughts.

January Mi6 Chart Toppers

MI6 Marketing Agency

Networks like Twitter are most definitely driving people to news websites and broadcasts. #2 Chart: How Much Online Buyers Trust Customer Product Reviews (Source: PowerReviews via @eMarketer). Quick Thought: The most important destination for a B2B company is their own website. Invest in your own website and use social media and networks to drive people to your site. Tweet.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

What was Linkedin Thinking?

MI6 Marketing Agency

In under 9 months the membership has grown to over 150 members , we’ve held eight meetups with an overall attendance record exceeding 250 , launched a new website , gotten attention from government officials and publicity from the media. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers.

Our Fav Posts, Week of October 10

MI6 Marketing Agency

Things a B2B Website Must Accomplish. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. What Drives Brand Sociablity? INFOGRAPHIC].

The Social “Easy” Button

MI6 Marketing Agency

On average, a website without a Twitter share button was mentioned four times, while a site with a tweet button was mentioned 27 times. Regardless of whether you are a solopreneur, a small business or a Fortune 500 company your website is one of the most important platforms for you to communicate what you offer, what you do for customers and what you know. Some thoughts to consider.

Something Linkedin Needs to Fix Now

MI6 Marketing Agency

Using Linkedin To Generate Website Traffic. This Person Doesn’t Work at Mi6. Linkedin is and will continue to be a cornerstone network for me as a Professional Social Networker. I’m a big fan of Linkedin, have met and collaborate with great people within the company in Canada and the United States on a semi-regular basis. Company Page is essentially your Linkedin outpost for your company.

February Mi6 Chart Toppers

MI6 Marketing Agency

think smart marketers will advertise on Linkedin, Facebook and Twitter to drive traffic to their social media outposts and their websites to accomplish specific outcomes. Quick Thought: I think it’s important for companies to think about how they can use their websites more. But, eventually you’re going to want to know whether they visit your website to learn more about you, what you offer and express interest in what you have to offer. February 2011. They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Let’s Get Started!

Mi6 Agency’s Top Charts for September 2016

MI6 Marketing Agency

With changing algorithms being updated regularly and tools to monitor website performance, there seems no excuse for these issues to be cropping up.  If you aren’t already in the routine of auditing your website for common SEO issues, start one. Two charts will be featured each week with some insights and thoughts from the author. Week of September 5th. What’s the next evolution?

SMB 2

Mi6 Agency’s Top Charts for August 2016

MI6 Marketing Agency

Social engagement and website analytics, though in common use, do not appear to be providing the expected return in data detail and round out the top 3 in analytics requiring more attention. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of August 8th. Week of August 1st.

B2B 2

Mi6 Agency’s Top Charts for August 2016

MI6 Marketing Agency

Social engagement and website analytics, though in common use, do not appear to be providing the expected return in data detail and round out the top 3 in analytics requiring more attention. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of August 1st. Week of August 8th.

Mi6 Agency’s Top Charts for June 2016

MI6 Marketing Agency

Hubspot Research recently shared website traffic source data covering a period from January 2014 through May 2015 showing the referring sources for both their B2B and B2C customers. “ B2B Website Benchmarking – How Does Your Traffic Measure Up? Two charts will be featured each week with some insights and thoughts from the author. Week of May 30th. Week of June 6th.

SMB 2

Community Models

MI6 Marketing Agency

This video by Colleen Young [ LinkedIn | Twitter | Website ], Manager, Social Innovation, Princess Margaret Cancer Centre at University Health Network is well worth your time watching. Here’s the next installment of my book study series for B2B Technology marketing and sales professionals. You can subscribe for updates on the right hand side of this page. Chapter 3: Community Models.

Ready for the Empowered Customer?

MI6 Marketing Agency

In 2012, Mi6 will be evolving it’s offering, launching a new website, releasing a communal editorial plan and more. A key area of interest to us, and hopefully to our readers and customers, is the evolution and transformation of marketing and sales. Marketing Needs to Evolve and Adapt to the Empowered Customer. We’ll be making public our editorial plan in 2012. Video Timeline. Mi6 Thoughts.

Interview with Sekey Vincent, Co-founder Jelly Bean Solutions

MI6 Marketing Agency

There are so many levels businesses are at with the web, from having no website, to technology concepts that most have never heard of. Having a website allows your company to communicate information, 365 days a year, 24 hours a day, so your information is available, and the ability to purchase your products or services on-line can be done also, any time of the day, and quite economically.

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

Observation: Many brands, especially those in hitech, see traditional media, trade publications and websites as the primary area to generate publicity. Recommendation: Find out who is blogging and tweeting about your industry beyond the mainstream trade websites. All roads should lead back to your website. Author: Chris Herbert. Rank: #1, 436 views. Publisher: Mashable.

Welcome to Pearsonville!

MI6 Marketing Agency

As part of my to follow or not to follow “due diligence&# process I check out Brian’s Linkedin profile, his tweetstream and twitter profile and corporate website. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Recently Brian Kibby from Pearson followed Mi6 on Twitter. What I Discovered! This is where I discovered Pearsonville. Summary.

Twitter for B2B Marketing

MI6 Marketing Agency

think a B2B marketing plan shouldn’t include twitter w/o inbound strategy, magnetic website, blog and content to link to. Author: Chris Herbert. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Meet people.

Is it Time for an Extreme Web Makeover?

MI6 Marketing Agency

Newer ways to generate awareness and demand using content, special events (real and online), social engagement, organic search, online engagement and websites should be added to the marketing and business development mix. If a sales rep or telemarketer talks to a prospect the first thing s/he does is search for the company name and checks out their website. Author: Chris Herbert.

Our Fav Posts, Week of October 31

MI6 Marketing Agency

Roadmap: Make Your Corporate Websites Relevant by Integrating Social Media/Networks. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators.

The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010

MI6 Marketing Agency

Businesses with less than 1000 employees to spend more # on websites, email and social media marketing #b2b #smb. Chart: What SMBs are using websites for (Source: Zoomerang/GrowBiz Media via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Week of November 15. Monday. taom Best Buy has integrated ecommerce into Facebook page. taom H&M has 4.5M

The Mi6 Tweekly: Week of September 20, 2010

MI6 Marketing Agency

Working on event and website production for CompuCom’s Infrastructure Transformation 2010: cc: @AlignYourIT. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Infographic: Top 25 Most Social Industries (Source: @NetProspex via/@martinwalsh). Infographic: To 50 Most Social Companies (Source: @NetProspex via/@martinwalsh). Tuesday. Wednesday. Source: @flowtown).

The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010

MI6 Marketing Agency

Chart: Is Social Helping Search for Business Websites? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: How and where U.S. Physicians Spend Their Time Online for Health Info (source: comScore via @marketingcharts). Presentation: Creating Outstanding Presentations (Source: @agilesensei via/@louhoffman). Good advice from @JeffreyHayzlett on Social Media Mktg Best Practices via @SMMmagazine.

The Mi6 Tweekly: Week of September 13, 2010

MI6 Marketing Agency

Chart: Top 3 websites in UK, based on display ad impressions, 3/2010 (Source: comScore via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Infographic: How Adults are Using Mobile Phones (Pew Research via/@flowtown). The Right Marketing Mix: Online vs Offline, what’s the right balance? America (Source: @ittoolbox). Tuesday. Thursday. Friday. Mi6Tip.

The Mi6 Tweekly: Week of August 9, 2010

MI6 Marketing Agency

Chart: Word of Mouth and Your Website, How Does It Spread? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Mi6 Blook Report: Groundswell Chapter 6, Talking w/the Groundswell. Tuesday. B2B mktrstruggle to tie leads to touchpoints: Chart: How Twitter Users Differ From General Internet Users, U.S. source: ExactTarget via/@eMarketer). Wednesday. From the Mi6 Vault: The Network Effect of Twitter.

The Mi6 Tweekly: Week of May 31, 2010

MI6 Marketing Agency

B2B marketers turning to Social, Webinars, Search and their websites in 2010 via/@eMarketer. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: 2010 Global Projected Unit sales for iPad. A B2B Community case study by @pgillin. Chart: R&D spending comparson: Msoft, IBM, Cisco, Google, HP, Apple & Dell (2009). Tuesday. Chart: U.S. Wednesday. Infographic: Social Media is Changing Business.

Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya

MI6 Marketing Agency

07:10 We talk about how a blog platform, like WordPress, is an ideal platform to use to produce a website, especially for small to midsized businesses. Producers: Chris Herbert, B2B Specialist & Founder of Mi6 and Donna Papacosta. Industries: Cross industry with emphasis on hi-tech. Audience: Senior Leaders, Marketing/Sales managers and professionals. Welcome to our second episode of “The B2B Specialists&# podcast series. series dedicated to having and sharing interesting conversations with professionals in our field. In this Podcast Episode. Show Notes. About Paul Dunay.