Investment in content and website design was expected to increase in 2010. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. CSO Insights surveys thousands of sales and marketing executives each year building the most comprehensive database of sales and business development effectiveness metrics and trends. About the survey. 139 earned revenue between $50M – $500M. Findings. Conclusion. MORE >>

As part of my to follow or not to follow “due diligence&# process I check out Brian’s Linkedin profile, his tweetstream and twitter profile and corporate website. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Recently Brian Kibby from Pearson followed Mi6 on Twitter. As is the case with all people and brands that follow Mi6 I wanted to learn a bit more about Brian and decide whether to follow him back. What I Discovered! This is where I discovered Pearsonville. Pearsonville's Virtual Tool. Pearsonville is such an example. Summary. MORE >>

Observation: Many brands, especially those in hitech, see traditional media, trade publications and websites as the primary area to generate publicity. Recommendation: Find out who is blogging and tweeting about your industry beyond the mainstream trade websites. All roads should lead back to your website. What is key is that all social media roads need to lead back to your companies website. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month I share charts from various sources with my network. Rank: #1, 436 views. MORE >>

You can connect with Christine on her website here. An Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. In this episode of the the B2B Specialists podcast I interview Christine Crandell. For more than 20 years Christine has advised and worked with enterprise technology CEOs around the world on the opportunities and challenges that stand between them and success. key challenge facing many companies, especially in hitech, is how to achieve sales and marketing alignment. Get yourself a cup of coffee, tea or something stronger and enjoy the interview. MORE >>

went to their website to see if they are promoting their social web accounts. How to use Social Media to Listen to Your Customers and Competitors. The key to success in any marketing and business development activity is the value it provides to you as a B2B professional. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. What matters is whether your customers, prospects and competitors are using social media. One good place to start is to listen to your market. Let’s use a real live example. Selection. MORE >>