Marketing Edge

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Facebook Sells Your Stuff – Keys to Creating Great Promotions by Home Depot

Marketing Edge

Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for the transactions – no apps, no plugins required.

Disgraceful PR from White House Communications Team

Marketing Edge

Public Relations healthcare PR Healthcare website HHS Obamacare Obamacare PR Flat out this is the worst communications and PR example of my lifetime. How in the world could anyone associated with the government Health Care Plan rollout, allow the President of the United. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

How Purple Can Make You Successful

Marketing Edge

Stan invites everyone to contribute to the Purple Goldfish Project, by submitting examples at the Marketing Lagniappe website. Time 33:11. Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003. Wait stop the car!” now that’s something special.

Will A Mobile App be Your Next Website?

Marketing Edge

Will a mobile application be this decade’s answer to another website or is mobile a unique platform that makes sense for a small segment of entities? Time 12:04. Mobile is everywhere and that means should your company be there?

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing.

What A Marketing Crock – Improve Your Shopping Experience, Right.

Marketing Edge

I love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I don’t for a moment believe it’s about. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

What A Marketing Crock – Improve Your Shopping Experience, Right.

Marketing Edge

I love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I don’t for a moment believe it’s about. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

San Diego Chargers Do Social Media Right

Marketing Edge

There is a great website called Twitter Athletes that is a comprehensive list of hustling professionals players using Twitter. Social media is at its best when people come together.

The Keys to Pursuing Your Passion – It Can Happen

Marketing Edge

The website lets you see what people are using Twitter for, stupid or not. Time 37:29. Make no excuses, only make decisions. That’s the quote I’ve come up with as a result of talking to our Marketing Edge Podcast guest Laura Fitton.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing.

Are We Digital Homeless or Digital Travelers?

Marketing Edge

Time 24:33 This post is a quick comment on Shel Holtz’s Deathwatch: Why Facebook Won’t Kill the Website who responded to Jay Baer’s 3 Ways Facebook is Killing Your Website Baer, Hitting on a single topic in marketing, social media and business communications. Tags: marketing Facebook Jay Baer Shel Holtz web destination websites

Can The Social Web Help Change Governments and Perceptions?

Marketing Edge

In the spirit of uncovering oppression, one of my favorite networks on Ning is the Frontline Club and the Frontline Club website. Last month there was much made about social media’s impact on the coverage of protests in Iran. At the 140 Conference.

How to Help a Reporter Out? Read, Connect, Follow

Marketing Edge

Public relations is changing before your eyes, don’t believe me, visit Help a Reporter Out a website where reporters post their inquiries for experts, guests, and story angles. Time 16:48.

When Web Ads Hurt Brands

Marketing Edge

Don’t you hate it when rollover ads on websites become an “in your face&# mosquito that’s hard to shake? It’s the kind of thing that can reflect poorly on the advertiser, Hitting on a single topic in marketing, social media and business communications. Quick and to the point. advertising brand perception rollover ads web ads

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing.

Word of Mouth Beats Out Comparison Shopping for Health Care

Marketing Edge

December Drawing: Use Giftag, www.giftag.com the website for all your gift ideas and whish lists , and tag your gifts that are up to $25 with Marketing Edge. Time 28:43. Health care is going through some growing pains when it comes to social media.

5 Ways to Help Your Business With Yelp

Marketing Edge

Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments. Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments. The powerful tool allows you to discover all types of – restaurants, hotels, retail stores and. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Marketing Edge

Marketing Edge

Now, instead of needing a audio device at the store, since MP3 players and phones that play MP3s are in widespread use, all REI needs to do is get the audio on it’s website.

Five Ways Social Media Will Generate More Leads

Marketing Edge

I dislike it because it proliferates across the web making thousands of websites look the same, but I can’t argue with Copyblogger and other copy writers who say Reason Headlines are effective. I dislike it because it proliferates across the web making thousands of websites look the same, but I can’t argue with Copyblogger [.]. Time 26:57. First, I dislike the kind of headlines like the one above.

You Need to Answer, Who Are YOU in 2010

Marketing Edge

Really, have you ever seen one of those pop-up ads that is over part of a website you want to click on? In 2010 Marketers and PR professionals must resolve their personality crisis. It is an issue that Age Ad editor Ad Age Editor Jonah Bloom highlighted at the ANA Conference this week in this 3 minute Ad Age video The issue is whether marketers are media organizations.

Using Experts to Get Better Media Coverage

Marketing Edge

Brankrate.com is in the top ten personal finance websites with information from mortgage rates and car loans to Certificates of Deposit and credit card rates. Best Website - Business/Consumer. Time 15:00. Bruce Zanca, SVP and Chief Marketing and Communications Officer of Bankrate INC, has spent his career reconciling the agendas of journalist with clients, (e.g. employer). In his current position, he has connected the dots between PR and revenue.

PR 2

5 Steps to Expert with Paul Schempp – Part 2

Marketing Edge

Reaction Page – This is a page on your website, Facebook profile, Twitter landing page, that contains your organization’s commentary on items in the news whether they are major media big headline stories or something from regularly read blog. Time 26:11.

PR Dilemma Should Smarties Respond? - I Say Yes

Marketing Edge

In this Fox News piece, Smarties has a response statement, but on the Smarties website NOTHING. This is a tough position. An innocent product, Smarties candies, gets used by some in a non-innocent way. Kids are crunching up the little sugary disks, sucking them in their mouths which turns into smoke Yeah a little confectionery Puff the Magic Dragon action going on for fifth graders.

Music, Meets, Technology, Meets Listeners

Marketing Edge

The concept of Local Tone Radio is to feature local bands, allow website listeners to vote on the ones they like and essentially give greater exposure to bands who otherwise would have to work their way through the gatekeepers of radio stations. Time 12:32. South by Southwest is the meeting of music, film, and interactive technologies. This makes it the perfect venue for Phil Wilson of Local Tone Radio in Minneapolis.

Measuring Messages As You Build Relationships

Marketing Edge

Thanks to Kevin Newnan for the sound files used in the podcast of Boston phrases, his website The Wicked Pissah is hilarious. Time 25:48. When people ask me what is the ROI on a social media relationship I often think of my wife. Let’s see we are married 22 years, have 5 kids that have yet to complete college, braces, went through 2 Suburbans vehicles for the last 10 years, I mean there are not many cars that can hold a family of 7.

Best PR and SEO Tactics

Marketing Edge

The strategy of copy changes to their website and clear editorial intent in news release topics garnered a top rank in Goggle on the search of NSPG 3e software This success, however, can be short lived if there is not a dedicated effort to continue producing content that supports and I contend advances the conversation of your focused topic. Time 28:49. What’s in a word? Plenty.

When Your Business Bears Its Soul, Keep The Story Going

Marketing Edge

Now, however, is the time, today, to put a blog on your website you basically have had 1 news release a year for the last couple of years. It is a story replayed across the country, small business struggles to stay afloat, owners don’t take salary, banks don’t give them credit, now what? Every publication is looking for angles on the same theme and so the Wall Street Journal did a piece on JW Hulme a manufacturer of fine leather goods , briefcases, duffle bags, and other luggage items.

Breaking Through Same Old Health Care Marketing

Marketing Edge

For starters, a Petey and Pokey website and since each character has their own identity Facebook pages for Petey and Pokey you've got to see his favorite songs, he's a Clapton fan, how can you not like him? The standard hospital brochure is giving way to human stories, in a variety of formats, audio and video, whether those stories are from a new generation of health related websites like Real Savvy Moms. Time 17:44.

The New Newsroom – What’s in Your Company?

Marketing Edge

Under their brand Fourth Shift Edition [link] website, they use video, podcasts, a blog, and twitter, they tap the right format and network to engage in a conversation, get ideas, insert their ideas into news cycles and other objectives. Time 9:14. Here's a new way to look at your marketing department, as a newsroom.

Marketing Edge

Marketing Edge

Under their brand Fourth Shift Edition [link] website, they use video, podcasts, a blog, and twitter, they tap the right format and network to engage in a conversation, get ideas, insert their ideas into news cycles and other objectives.

The times are changing for journalism - MinnPost is out ahead

Marketing Edge

He founded MinnPost, a non-profit website of daily news during the week, reported by professional journalists. Time 28:03. My guest on this edition of the Marketing Edge and I were on a panel a while back discussing how journalism is changing. Joel Kramer has spent his career in journalism. He was the editor of the Minneapolis Star Tribune for the majority of the 1980s and served as president and publisher through much of the 1990s.

Billboards, Strip Malls, and Social Media

Marketing Edge

We are grateful for it, and as a result do visit their general stores (websites or blogs). The conversation on Chris Brogan’s blog about personal branding, strip malls and billboards has developed in a way that I think is a bit off the mark. I don’t disagree with Brogan or the comment on the blog post by Christopher Penn that many social sites can and are used as billboards for personal brands.

American journalism at a crossroads

Marketing Edge

When accomplished reporters for the New York Times (and many other newspapers) are not constrained by one format and can tell their story with video on their newspapers website, that is exciting. The future of news is both a fiscal and emotional issue. Newsrooms across the country are struggling with the economic realities across the spectrum from energy costs to the impact of the internet.

Marketing Edge

Marketing Edge

I own a website developing business, and one of the services I offer is an internet marketer who is now focusing heavily on social media. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?

PR practitioners should plan for the Next Newsroom today

Marketing Edge

These can be set up on a news page at the company’s website or posted on a unique landing page, all trackable. In surveys with readers of the San Jose Mercury News, Chris O'Brien, reporter and innovator on the issue of news in the US, presented four major findings about how people get information: Google. Other people are a major resource of information. Choice. Conversations.

Southwest Airlines is upfront with passengers - nice work on FAA issue so far

Marketing Edge

Right on the home page of their website is a link to their statement on the story. In addition to the Southwest statement being in position A on the website, the CEO, Gary Kelly, was on CNN this morning and made the expected rounds of media coverage. The airline America loves to love, Southwest, is in a bit of a safety issue with the FAA and Congress. It is reported that some safety inspections were not conducted or planes not grounded.

The Conversation Agent gets Maruggi to converse about new journalism

Marketing Edge

On the other side of this medium divide, television stations are asserting their multimedia assets and driving traffic to their websites. You can enhance a printed news release with audio or video components tied back to a website or if you are that daring, consider a full fledged social media release , but that is a topic for another post. Thank you to Valeria Maltoni, the Conversation Agent , for interviewing me on social media and journalism last week for her blog.

Is social networking right for corporate marketing? Two tests will you help decide

Marketing Edge

In this case, the issue is creating a place, (specifically a Ning based website) where a group of people focused on, and responsible for, an objective can share ideas. Time 13:37. I spoke on a panel last week at the Bulldog Reporter Media Relations Summit in San Francisco. This trip was a great exchange of ideas with many early adopters and PR and marketing practitioners.

Healthcare & the integrated channel - Understanding Cancer TV

Marketing Edge

In this podcast we feature a website that illustrates an Integrated Channel, it is www.UnderstandingCancer.tv Understanding Cancer, the television show will debut on March 9th at 5:30 pm Eastern on the ION television network The website provides a holistic approach for the patient and their families who are facing cancer treatment. Time 18:33. There is a new medium to report about in this podcast, I'll call the integrated channel.