Marketing Edge

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Facebook Sells Your Stuff – Keys to Creating Great Promotions by Home Depot

Marketing Edge

Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for the transactions – no apps, no plugins required. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Disgraceful PR from White House Communications Team

Marketing Edge

Public Relations healthcare PR Healthcare website HHS Obamacare Obamacare PR Flat out this is the worst communications and PR example of my lifetime. How in the world could anyone associated with the government Health Care Plan rollout, allow the President of the United. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

How Purple Can Make You Successful

Marketing Edge

Stan invites everyone to contribute to the Purple Goldfish Project, by submitting examples at the Marketing Lagniappe website. Time 33:11. Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003. Wait stop the car!” now that’s something special. We could go back to the dawn of time to Barney the Purple dinosaur, now that must have caught Grog’s attention, so remarkable even a… well you know the rest. Now that’s remarkable. It’s way fun to get those from the bartenders.

Will A Mobile App be Your Next Website?

Marketing Edge

Will a mobile application be this decade’s answer to another website or is mobile a unique platform that makes sense for a small segment of entities? Time 12:04. Mobile is everywhere and that means should your company be there? hesitate to say yes because I don’t think mobile is a must be for every company. wrote about them last week. It’s a cluttered space for a developer.

Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

More Apps Means Mobile Consumers Win

Marketing Edge

Is mobile in your planning either with an application or a mobile website ? A telling moment at the South by Southwest Interactive 2010 festival was when Mobile Roadie was one of the winners of the Microsoft BizSpark Accelerator award. Mobile Roadie enables users to build mobile applications and submit them to the iPhone App Store and the Android App Market. Mobile is a Condition.

San Diego Chargers Do Social Media Right

Marketing Edge

There is a great website called Twitter Athletes that is a comprehensive list of hustling professionals players using Twitter. Social media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. Flickr. Twitter. Facebook.

The Keys to Pursuing Your Passion – It Can Happen

Marketing Edge

The website lets you see what people are using Twitter for, stupid or not. Time 37:29. Make no excuses, only make decisions. That’s the quote I’ve come up with as a result of talking to our Marketing Edge Podcast guest Laura Fitton. Fitton is known to many by Pistachio , the name of her consulting firm and what she uses on Twitter. Go Jets. Timing. Vision. Network.

Are We Digital Homeless or Digital Travelers?

Marketing Edge

Time 24:33 This post is a quick comment on Shel Holtz’s Deathwatch: Why Facebook Won’t Kill the Website who responded to Jay Baer’s 3 Ways Facebook is Killing Your Website Baer, Hitting on a single topic in marketing, social media and business communications. Tags: marketing Facebook Jay Baer Shel Holtz web destination websites Quick and to the point.

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

Can The Social Web Help Change Governments and Perceptions?

Marketing Edge

In the spirit of uncovering oppression, one of my favorite networks on Ning is the Frontline Club and the Frontline Club website. Last month there was much made about social media’s impact on the coverage of protests in Iran. At the 140 Conference. You can see this panel on mainstream media and Iran coverage after a short registration. Freedom is Social from Albert Maruggi on Vimeo. You [.].

How to Help a Reporter Out? Read, Connect, Follow

Marketing Edge

Public relations is changing before your eyes, don’t believe me, visit Help a Reporter Out a website where reporters post their inquiries for experts, guests, and story angles. Shankman is also a pet lover who, on the HARO website, supports several animal non-profits including Best Friends Animal Society and the Search Dog Foundation, helping train dogs to locate disaster victims.

When Web Ads Hurt Brands

Marketing Edge

Don’t you hate it when rollover ads on websites become an “in your face&# mosquito that’s hard to shake? It’s the kind of thing that can reflect poorly on the advertiser, Hitting on a single topic in marketing, social media and business communications. Quick and to the point. advertising brand perception rollover ads web ads

Word of Mouth Beats Out Comparison Shopping for Health Care

Marketing Edge

December Drawing: Use Giftag, www.giftag.com the website for all your gift ideas and whish lists , and tag your gifts that are up to $25 with Marketing Edge. Time 28:43. Health care is going through some growing pains when it comes to social media. When it comes to consumers selecting a provider. Where does this put social media in healthcare? Squarely in the middle. Here's how. The web 2.0

5 Ways to Help Your Business With Yelp

Marketing Edge

Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments. Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments. The powerful tool allows you to discover all types of – restaurants, hotels, retail stores and. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. The powerful tool allows you to discover all types of – restaurants, hotels, retail stores and many other business and community categories.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Marketing Edge

Marketing Edge

Now, instead of needing a audio device at the store, since MP3 players and phones that play MP3s are in widespread use, all REI needs to do is get the audio on it’s website. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders.

Five Ways Social Media Will Generate More Leads

Marketing Edge

dislike it because it proliferates across the web making thousands of websites look the same, but I can’t argue with Copyblogger and other copy writers who say Reason Headlines are effective. dislike it because it proliferates across the web making thousands of websites look the same, but I can’t argue with Copyblogger [.]. Time 26:57. First, I dislike the kind of headlines like the one above. It’s called the Reason Why Headline and it is one of the most effective at getting the reader’s attention. Using Twitter to build relationships with SAP marketing and subject matter experts.

You Need to Answer, Who Are YOU in 2010

Marketing Edge

Really, have you ever seen one of those pop-up ads that is over part of a website you want to click on? In 2010 Marketers and PR professionals must resolve their personality crisis. It is an issue that Age Ad editor Ad Age Editor Jonah Bloom highlighted at the ANA Conference this week in this 3 minute Ad Age video The issue is whether marketers are media organizations. Bloom highlights how companies including Red Bull have created so much content that they license it to others, they have also become the destination for that content like what can best be described as Red Bull TV.

Using Experts to Get Better Media Coverage

Marketing Edge

Brankrate.com is in the top ten personal finance websites with information from mortgage rates and car loans to Certificates of Deposit and credit card rates. Best Website - Business/Consumer. Time 15:00. Bruce Zanca, SVP and Chief Marketing and Communications Officer of Bankrate INC, has spent his career reconciling the agendas of journalist with clients, (e.g. employer). In his current position, he has connected the dots between PR and revenue. It is also a resource for other financial and consumer media and bloggers. Bulldog Reporter Media Relations Summit 2009. Gold Winner.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

5 Steps to Expert with Paul Schempp – Part 2

Marketing Edge

Reaction Page – This is a page on your website, Facebook profile, Twitter landing page, that contains your organization’s commentary on items in the news whether they are major media big headline stories or something from regularly read blog. Time 26:11. have featured this book 5 Steps to Expert on the Marketing Edge podcast because I believe developing experts within a company is essential to producing quality PR, media, and marketing information that can have a multiplier effect in social media. EXPERTS AND NEW MEDIA. Some may say a blog serves this purpose, I’d agree.

PR Dilemma Should Smarties Respond? - I Say Yes

Marketing Edge

In this Fox News piece, Smarties has a response statement, but on the Smarties website NOTHING. This is a tough position. An innocent product, Smarties candies, gets used by some in a non-innocent way. Kids are crunching up the little sugary disks, sucking them in their mouths which turns into smoke Yeah a little confectionery Puff the Magic Dragon action going on for fifth graders. And the way some of those videos are portrayed it’s not as if the connection to smoking other items is so far fetched. So what should the company that produces Smarties do?

Music, Meets, Technology, Meets Listeners

Marketing Edge

The concept of Local Tone Radio is to feature local bands, allow website listeners to vote on the ones they like and essentially give greater exposure to bands who otherwise would have to work their way through the gatekeepers of radio stations. Time 12:32. South by Southwest is the meeting of music, film, and interactive technologies. This makes it the perfect venue for Phil Wilson of Local Tone Radio in Minneapolis. This concept of bypassing gatekeepers is something social media does very well. But the irony here is that most of that knowledge is being shared online.

Measuring Messages As You Build Relationships

Marketing Edge

Thanks to Kevin Newnan for the sound files used in the podcast of Boston phrases, his website The Wicked Pissah is hilarious. Time 25:48. When people ask me what is the ROI on a social media relationship I often think of my wife. Let’s see we are married 22 years, have 5 kids that have yet to complete college, braces, went through 2 Suburbans vehicles for the last 10 years, I mean there are not many cars that can hold a family of 7. figure financially this relationship might not be the jackpot most CFOs would appreciate. Some of the tools KD uses are: Buzz Logic. Twinfluence.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Best PR and SEO Tactics

Marketing Edge

The strategy of copy changes to their website and clear editorial intent in news release topics garnered a top rank in Goggle on the search of NSPG 3e software This success, however, can be short lived if there is not a dedicated effort to continue producing content that supports and I contend advances the conversation of your focused topic. Time 28:49. What’s in a word? Plenty. Not just a word, but the right word at the right time in the right places can catapult your company to the top of the Google heap. The beauty of this is, search engines think like news people as well.

When Your Business Bears Its Soul, Keep The Story Going

Marketing Edge

Now, however, is the time, today, to put a blog on your website you basically have had 1 news release a year for the last couple of years. It is a story replayed across the country, small business struggles to stay afloat, owners don’t take salary, banks don’t give them credit, now what? Every publication is looking for angles on the same theme and so the Wall Street Journal did a piece on JW Hulme a manufacturer of fine leather goods , briefcases, duffle bags, and other luggage items. Yipes. Not enough communication. That magazine has been active in community service.

Breaking Through Same Old Health Care Marketing

Marketing Edge

For starters, a Petey and Pokey website and since each character has their own identity Facebook pages for Petey and Pokey you've got to see his favorite songs, he's a Clapton fan, how can you not like him? The standard hospital brochure is giving way to human stories, in a variety of formats, audio and video, whether those stories are from a new generation of health related websites like Real Savvy Moms. Time 17:44. Who knew that all we needed was a urine cup and syringe mascots with Facebook pages to get people to use the online services of HealthPartners?

The New Newsroom – What’s in Your Company?

Marketing Edge

Under their brand Fourth Shift Edition [link] website, they use video, podcasts, a blog, and twitter, they tap the right format and network to engage in a conversation, get ideas, insert their ideas into news cycles and other objectives. Time 9:14. Here's a new way to look at your marketing department, as a newsroom. Because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought leader, and a way to create dynamic valued information that works with a sales cycle.

Marketing Edge

Marketing Edge

Under their brand Fourth Shift Edition [link] website, they use video, podcasts, a blog, and twitter, they tap the right format and network to engage in a conversation, get ideas, insert their ideas into news cycles and other objectives. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?

The times are changing for journalism - MinnPost is out ahead

Marketing Edge

He founded MinnPost, a non-profit website of daily news during the week, reported by professional journalists. Time 28:03. My guest on this edition of the Marketing Edge and I were on a panel a while back discussing how journalism is changing. Joel Kramer has spent his career in journalism. He was the editor of the Minneapolis Star Tribune for the majority of the 1980s and served as president and publisher through much of the 1990s. The landscape for journalism in this decade is like nothing this respected newsman has ever seen.

Billboards, Strip Malls, and Social Media

Marketing Edge

We are grateful for it, and as a result do visit their general stores (websites or blogs). The conversation on Chris Brogan’s blog about personal branding, strip malls and billboards has developed in a way that I think is a bit off the mark. I don’t disagree with Brogan or the comment on the blog post by Christopher Penn that many social sites can and are used as billboards for personal brands. much prefer that social networks be viewed as cafes, restaurants and bars along the road. To this environment you will add your own experience, commentary and knowledge.

American journalism at a crossroads

Marketing Edge

When accomplished reporters for the New York Times (and many other newspapers) are not constrained by one format and can tell their story with video on their newspapers website, that is exciting. The future of news is both a fiscal and emotional issue. Newsrooms across the country are struggling with the economic realities across the spectrum from energy costs to the impact of the internet. On the emotional side, the press, vilified as it is by those whose agenda it suits, still remains a cornerstone of a free, democratic society. The result is a crossroads for American journalism.

Marketing Edge

Marketing Edge

But it is time that’s well worth it. I own a website developing business, and one of the services I offer is an internet marketer who is now focusing heavily on social media. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? The central question of the night however, seemed to be elusive.

PR practitioners should plan for the Next Newsroom today

Marketing Edge

These can be set up on a news page at the company’s website or posted on a unique landing page, all trackable. In surveys with readers of the San Jose Mercury News, Chris O'Brien, reporter and innovator on the issue of news in the US, presented four major findings about how people get information: Google. Other people are a major resource of information. Choice. Conversations. There are 5 main theme of the Next generation of the newsroom a project to build the next generation newsroom being conducted at Duke University. 1. It should embrace all platforms. Programmer journalists.

Southwest Airlines is upfront with passengers - nice work on FAA issue so far

Marketing Edge

Right on the home page of their website is a link to their statement on the story. In addition to the Southwest statement being in position A on the website, the CEO, Gary Kelly, was on CNN this morning and made the expected rounds of media coverage. The airline America loves to love, Southwest, is in a bit of a safety issue with the FAA and Congress. It is reported that some safety inspections were not conducted or planes not grounded. This post is to highlight Southwest’s PR handling of the situation. As is the tradition of Southwest, they are upfront. Excellent.

PR 2

The Conversation Agent gets Maruggi to converse about new journalism

Marketing Edge

On the other side of this medium divide, television stations are asserting their multimedia assets and driving traffic to their websites. You can enhance a printed news release with audio or video components tied back to a website or if you are that daring, consider a full fledged social media release , but that is a topic for another post. Thank you to Valeria Maltoni, the Conversation Agent , for interviewing me on social media and journalism last week for her blog. The profession of journalism has changed considerably since my days in front of the camera and the mic.

Is social networking right for corporate marketing? Two tests will you help decide

Marketing Edge

In this case, the issue is creating a place, (specifically a Ning based website) where a group of people focused on, and responsible for, an objective can share ideas. Time 13:37. spoke on a panel last week at the Bulldog Reporter Media Relations Summit in San Francisco. This trip was a great exchange of ideas with many early adopters and PR and marketing practitioners. This podcast we'll highlight two ah ha moments with two leaders in social media, Gina Bianchini, CEO and co-founder of Ning , and Robert Scoble world renown blogger and managing director of Fast Company TV. Test One.

Healthcare & the integrated channel - Understanding Cancer TV

Marketing Edge

In this podcast we feature a website that illustrates an Integrated Channel, it is www.UnderstandingCancer.tv It is a production of Supportive Oncology Services and Multiplicity Media. Understanding Cancer, the television show will debut on March 9th at 5:30 pm Eastern on the ION television network The website provides a holistic approach for the patient and their families who are facing cancer treatment. That spectrum of coverage also leads to more opportunities for marketers to embrace, not advertise to, but embrace those turning to this website for information and comfort.