One email lead nurturing example we recommend to every company that is focused on getting people to sign up or register on their website is the simple Email Drip Campaign. This is a very straightforward, time-based flow that can have some additional sophistication added by segmenting how a web form is filled out and using those variables to drive the content and timing – location, areas of interest, role, etc. We previously covered a Simple Lead Nurturing Example for Every Business and this post shows you how to implement it in LoopFuse. The basic flow will look like this: Step 1. MORE >>

How and when did they touch your company either in person or via some on-line path (website, social group, etc.)? Read a section of your website, request more information, or talk to someone? There are many different dimensions to the marketing discipline and no shortage of pundits who expound on the merits and complexities of brand, position, etc. but in reality, the only thing that matters about your marketing efforts are their impact on customer acquisition. Go and look at your last three new customers. Where did they come from? How did they find out about you? MORE >>

Here are a few ways that using LoopFuse can be better for capturing Leads on your website. We’re always getting good questions from new users on the benefits of using LoopFuse in various ways. One question that seems to come up time to time is: “How do LoopFuse web forms differ from Salesforce.com’s Web-to-Lead feature?” Web-to-Lead and LoopFuse forms do share a lot of common functions, so I think that is where the initial confusion lies. There is quite a bit more, however, that LoopFuse forms can do for your Lead capture. Use Lead flows on submission. Supports 3 rd party integration. MORE >>

Building off of last week’s post , below is an excerpt from the Taking Your Website to the Next Level article on “Setting a Website Strategy”……. Start by carefully considering the goals for your website. Download a copy of Taking Your Website to the Next Level. Tags: Thought Leadership Website Strategy Answer these two questions to help you set a strategy: Who do I want to attract to the site? What do I want them to do/learn when they get here? Create a list of different visitor “types.” Be as exhaustive and specific as you can. Who do I want to attract? MORE >>

Nearstream uses social networks like Twitter, LinkedIn, and Facebook to identify and engage based on buyer intent and LoopFuse provides marketing automation to manage sales prospects through the buying process – website visitor tracking, email lead nurturing, lead scoring, CRM integration, and conversion analysis.  LoopFuse offers a B2B marketing automation platform that tells you who is visiting your website, helps you capture their information, sends lead nurturing emails, scores the best opportunities, and integrates it all into your CRM system with advanced reporting. MORE >>