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Eloqua Experience 2010

LeadSloth

More at the Eloqua University website. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge).

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Website management and basic HTML. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? New technology requires people with a new set of skills, nothing new about that.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

For best results, the website and nurturing campaigns need to be highly relevant for them. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Okay, I made up the part about brewing coffee. Unclear Prospect Profile(s). No Interesting Content.

Marketing Automation Trends for 2010

LeadSloth

The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Marketing Automation enables delivery of appropriate messages, emails, website personalization – all designed to drive a “right-time” interaction with sales. Marketers able to score and nurture leads on activities outside of emails and the company website. 2009 was the year in which Marketing Automation really took off. In this post I want to focus on the trends in Marketing Automation for 2010. The response was overwhelming: see below for all 18 (!) predictions.

Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

Learn Holistic Lead Nurturing

LeadSloth

Also, they can track the responses at a very detailed level, including monitoring of website visits. Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. See below for an overview of Holistic Lead Nurturing.

MA Monday San Francisco and Other Cities

LeadSloth

Our new registration website accommodates Meetups in different cities, each with their own mailinglist. The next Marketing Automation Monday will be in San Francisco on March 21st. It is organized by Daniel Kuperman and hosted by Brighttalk (501 Folsom Street). It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics. Register for Marketing Automation Monday in San Francisco, March 21 @ 6pm. Marketing Automation Monday in Other Cities. Austin. Boston. New York City.

What Lead Nurturing Content to Send When?

LeadSloth

The content can be on the vendor’s website, it can be sent out via email, or sent out by sales people. On your website, prospects will select the content they find interesting themselves, but in an email you are making a choice for them. On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

Social Media & Marketing Automation

LeadSloth

It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. asked myself: Does Marketing Automation Get Social? How useful is this?

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

5 Ways to Use Social Media in Marketing Automation

LeadSloth

In the beginning, they may not even register on your website, so they are still anonymous. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. Lead Generation. Lead Nurturing. Lead Intelligence.

B2B Marketing Analytics

LeadSloth

Part of the data you need comes from your website and partly it is from your CRM system. On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? But what exactly do they want to do with that information?

Inbound Marketing Automation

LeadSloth

In short: any marketing activity that draws people to your website. In short: any marketing activity that happens after people come to your website. In case of SEO, checking the search rank of your website for specific keywords is time-consuming, especially if you also want to check the rank of competitors. Or is it better to keep those tools separate? Why Automate Marketing?

Review of FormAssembly Form Builder

LeadSloth

Once you are done with your form you can copy-and-paste the form’s HTML code to your own website or you can run it from the FormAssembly server. On this blog I primarily write about integrated Lead Management systems , rather than small tools. You can simply add form fields to the form, position or group them, and get a live preview. Advanced Features. Submission of the Form. Conclusion.

Definitive Guide to Planning a New Content Initiative

Behold their mission statement, per their website: “We are driven by a commitment to create a platform where by all women can reach. like corporate website, blogs or all-customer email newsletters. or website property, it’s pretty important that you think this through. your website channel. Using your website’s blog to post weekly fitness video snippets and informative.

ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). ActiveConversion provides reports on anonymous website visitors: they show the company name and activity. There are two ways to identify visitors: They fill out a form on your website. From Web Analytics to Demand Generation.

Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

Also, Pardot integrates with the site search on your website, so if prospects perform a search on your website, the search phrase is added to the activity history. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions.

Genius Marketing Automation Blog Posts

LeadSloth

These posts are about various online marketing topics: How to Get More Website Visitors. How to Increase Website Conversion. Some of you may know that I’ve been a guest blogger at Genius.com since last summer. The main topic has been Marketing Automation , with several other online marketing topics blended in. On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Now What?

8 Tips to Get Started with Marketing Automation

LeadSloth

National Instruments, another presenter at the MarketingSherpa conference, used website behavior to enrich the prospect profile and personalize lead nurturing campaigns. Create some goodwill by giving sales some quick results, for example a tool that alerts them when prospects visit the website. Or give them more background information on prospects: how did they find the website, which pages did they visit, what whitepapers did they download, and so on. In this post I listed 8 ideas to address this question (and feel free to share yours in the comments!). Set Your Goals.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

B2B Marketing University: What Do You Want to Learn About?

LeadSloth

For more details, see the Silverpop B2B Marketing University website. There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. Sales people are still very important, but they can focus on facilitating the buying process rather than distributing information.

Marketing Automation Introduction

LeadSloth

For easy digestion, I split up the marketing automation process in four steps: Getting more visitors to your website. The first article about getting more website visitors is already live. I’ve heard other definitions of the steps that are more catchy, like “pre-click, post-click and post-conversion&#. Many posts on this blog are fairly in-depth, so it was fun to write an introduction to Marketing Automation on the Genius.com blog. Get more visitors to register. Lead nurturing and scoring. Marketing & Sales Collaboration.

SEO Optimization - 3 Steps to Success

LeadSloth

For example, for a company selling Portal software the term “web portal software&# is more relevant than “news portal&# (= people looking for a news website). Later on you can optimize for more generic terms. (2) Optimize Your Website. In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. What keeps surprising me is that most people think it’s some kind of black art. Basic SEO is actually quite straightforward: hence my 3 steps to SEO Success. Agreed: I had to simplify some things, so please don’t bash me on that.

Demand Generation Blogs Continued

LeadSloth

This is a resource website with information on marketing automation vendors, podcasts, webinars and blogs. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone. DemandGen Report. Rebekah Donaldson’s “Red on Marketing&#. Brenda Gelston’ Marketing Momentum blog.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Inbound Marketing & Marketing Automation

LeadSloth

It may be attractive to shift more budget to generating leads via your company’s website. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. blogging, creation of high-quality content, and website conversion optimization. Website quality checking : structure your website properly (title, description, URL & headings). Inbound Marketing Automation.

Abandon Your Marketing Automation System!?

LeadSloth

Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. job title) is built into Salesforce.com, but that does not include activity-based scoring, such scoring based on website visitors, clicks on links in emails or form submissions. Even though you can get reports on anonymous visitors via stand-alone tools, it’s much more work to set up notifications of website visits by known users, and even more challenging to sync that information with Salesforce.com. Background. What is easy to replace?

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentManufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. This is only a content summary. Please click on the headline to read the full article.

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. There are two things a solid brand identity and your business website absolutely need to succeed. Better Comments Setup.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. The post Stop redesigning your website appeared first on Biznology. There. said it. You get the idea.

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. We hope this list is extensive, cumulative, and helpful in your journey to launching a new website.

Top 10 Essential Features Every Small Business Website Must Have

B2B Marketing Insider

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group. Marketing Strategy essential features small business website

Act casual, and write your website content

Biznology

Do things get awkward when people visit your website? Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. This app includes a heat map to show you where website visitors click and pages they browse.

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.]. Do you? This is only a content summary.