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OCTOBER 20, 2010 [Websites] Eloqua Experience 2010
More at the Eloqua University website. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge).
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OCTOBER 16, 2009 [Websites] Why Are Marketing Automation Managers So Hard to Find?
Website management and basic HTML. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? New technology requires people with a new set of skills, nothing new about that.
MARCH 15, 2011 | LEADSLOTH
[Websites] MA Monday San Francisco and Other Cities
OCTOBER 20, 2010 | LEADSLOTH
[Websites] Eloqua Experience 2010
SEPTEMBER 30, 2010 | LEADSLOTH
[Websites] Pardot User Conference Proves They’re a Top Marketing Automation Vendor
SEPTEMBER 1, 2010 | LEADSLOTH
[Websites] Learn Holistic Lead Nurturing
AUGUST 26, 2010 | LEADSLOTH
[Websites] Social Media & Marketing Automation
AUGUST 24, 2010 | LEADSLOTH
[Websites] What Lead Nurturing Content to Send When?
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AUGUST 24, 2009 [Websites] 7 Reasons Why Marketing Automation Projects Fail
For best results, the website and nurturing campaigns need to be highly relevant for them. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Okay, I made up the part about brewing coffee. Unclear Prospect Profile(s). No Interesting Content.
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JANUARY 12, 2010 [Websites] Marketing Automation Trends for 2010
The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Marketing Automation enables delivery of appropriate messages, emails, website personalization – all designed to drive a “right-time” interaction with sales. Marketers able to score and nurture leads on activities outside of emails and the company website. 2009 was the year in which Marketing Automation really took off. In this post I want to focus on the trends in Marketing Automation for 2010. The response was overwhelming: see below for all 18 (!) predictions.
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MARCH 8, 2010 [Websites] Sales 2.0: Marketing Automation & Salesforce Chatter
Does an employee of one of your target accounts visit the corporate website? Today I’m at the Sales 2.0 Conference in San Francisco. write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Chatter and Marketing Automation. Salesforce.com Chatter Screenshot. Sales People Choose Their Alerts.
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JULY 12, 2010 [Websites] Hubspot Review
Until recently, it was hard for small businesses to be effective with online marketing because the tools were fragmented: you had to hire someone to do your website, get email marketing somewhere else, hire a search engine optimization (SEO) consultant, and figure out this social media thing. Marketing departments at mid-size companies. Small Businesses. Mid-size Businesses. Conclusion.
LEADSLOTH | WEDNESDAY, SEPTEMBER 1, 2010 [Websites] Learn Holistic Lead Nurturing
Also, they can track the responses at a very detailed level, including monitoring of website visits. Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. The agenda covers B2B marketing trends, marketing infrastructure, nurturing dialogs, campaign development and implementation advice. Speakers include Adam Needles (Silverpop), Jay Hidalgo (Annuitas Group), Mac McIntosh (Acquire B2B) and myself. Register here: [link]. MORE >>
LEADSLOTH | TUESDAY, MARCH 15, 2011 [Websites] MA Monday San Francisco and Other Cities
Our new registration website accommodates Meetups in different cities, each with their own mailinglist. The next Marketing Automation Monday will be in San Francisco on March 21st. It is organized by Daniel Kuperman and hosted by Brighttalk (501 Folsom Street). It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics. Register for Marketing Automation Monday in San Francisco, March 21 @ 6pm. Marketing Automation Monday in Other Cities. Austin. Boston. New York City. MORE >>
LEADSLOTH | TUESDAY, AUGUST 24, 2010 [Websites] What Lead Nurturing Content to Send When?
The content can be on the vendor’s website, it can be sent out via email, or sent out by sales people. On your website, prospects will select the content they find interesting themselves, but in an email you are making a choice for them. On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage? MORE >>
LEADSLOTH | THURSDAY, AUGUST 26, 2010 [Websites] Social Media & Marketing Automation
It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. asked myself: Does Marketing Automation Get Social? How useful is this? Social Media ROI. MORE >>
LEADSLOTH | WEDNESDAY, FEBRUARY 17, 2010 [Websites] 5 Ways to Use Social Media in Marketing Automation
In the beginning, they may not even register on your website, so they are still anonymous. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. define it much broader: Social Media facilitates any online social interaction, where monologues have been transformed into social dialogs. Lead Generation. Lead Nurturing. MORE >>
- [Websites] B2B Marketing Analytics LEADSLOTH | WEDNESDAY, FEBRUARY 10, 2010
- [Websites] Inbound Marketing Automation LEADSLOTH | TUESDAY, JUNE 30, 2009
- [Websites] Review of FormAssembly Form Builder LEADSLOTH | WEDNESDAY, APRIL 15, 2009
- [Websites] ActiveConversion Review - SMB Lead Management LEADSLOTH | MONDAY, MARCH 16, 2009
- [Websites] Pardot User Conference Proves They’re a Top Marketing Automation Vendor LEADSLOTH | THURSDAY, SEPTEMBER 30, 2010
- [Websites] Genius Marketing Automation Blog Posts LEADSLOTH | THURSDAY, JANUARY 14, 2010
- [Websites] 8 Tips to Get Started with Marketing Automation LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- [Websites] B2B Marketing University: What Do You Want to Learn About? LEADSLOTH | THURSDAY, AUGUST 27, 2009
- [Websites] Marketing Automation Introduction LEADSLOTH | WEDNESDAY, JULY 8, 2009
- [Websites] SEO Optimization - 3 Steps to Success LEADSLOTH | TUESDAY, JULY 14, 2009
- [Websites] Demand Generation Blogs Continued LEADSLOTH | FRIDAY, JULY 10, 2009
- [Websites] Inbound Marketing & Marketing Automation LEADSLOTH | TUESDAY, JUNE 23, 2009
- [Websites] Abandon Your Marketing Automation System!? LEADSLOTH | SUNDAY, MARCH 22, 2009