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AUGUST 24, 2009 7 Reasons Why Marketing Automation Projects Fail
For best results, the website and nurturing campaigns need to be highly relevant for them. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Okay, I made up the part about brewing coffee. Unclear Prospect Profile(s). No Interesting Content.
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JUNE 23, 2009 Inbound Marketing & Marketing Automation
It may be attractive to shift more budget to generating leads via your company’s website. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. blogging, creation of high-quality content, and website conversion optimization. Website quality checking : structure your website properly (title, description, URL & headings). The Marketing Automation industry is evolving continuously. And that’s where Inbound Marketing comes in. Conclusion.
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MARCH 22, 2009 Abandon Your Marketing Automation System!?
Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. job title) is built into Salesforce.com, but that does not include activity-based scoring, such scoring based on website visitors, clicks on links in emails or form submissions. Even though you can get reports on anonymous visitors via stand-alone tools, it’s much more work to set up notifications of website visits by known users, and even more challenging to sync that information with Salesforce.com. Smart or foolish? Background.
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JANUARY 12, 2010 Marketing Automation Trends for 2010
The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Marketing Automation enables delivery of appropriate messages, emails, website personalization – all designed to drive a “right-time” interaction with sales. Marketers able to score and nurture leads on activities outside of emails and the company website. 2009 was the year in which Marketing Automation really took off. In this post I want to focus on the trends in Marketing Automation for 2010. The response was overwhelming: see below for all 18 (!) predictions.
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JULY 10, 2009 Demand Generation Blogs Continued
This is a resource website with information on marketing automation vendors, podcasts, webinars and blogs. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone. This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog. DemandGen Report.
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OCTOBER 20, 2010 Eloqua Experience 2010
More at the Eloqua University website. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge).
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LEADSLOTH 5 Ways to Use Social Media in Marketing Automation
| WEDNESDAY, FEBRUARY 17, 2010
In the beginning, they may not even register on your website
, so they are still anonymous. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. define it much broader: Social Media facilitates any online social interaction, where monologues have been transformed into social dialogs. Lead Generation. Lead Nurturing. MORE >>
LEADSLOTH Hubspot Review
| MONDAY, JULY 12, 2010
Until recently, it was hard for small businesses to be effective with online marketing because the tools were fragmented: you had to hire someone to do your website
, get email marketing somewhere else, hire a search engine optimization (SEO) consultant, and figure out this social media thing. Their website
management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. Marketing departments at mid-size companies. Small Businesses. MORE >>
LEADSLOTH B2B Marketing Analytics
| WEDNESDAY, FEBRUARY 10, 2010
Part of the data you need comes from your website
and partly it is from your CRM system. On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin. Why Analytics? But what exactly do they want to do with that information? Optimize marketing budget. Optimize ROI. MORE >>
LEADSLOTH Social Media & Marketing Automation
| THURSDAY, AUGUST 26, 2010
It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website
, but the core idea is pretty simple. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. asked myself: Does Marketing Automation Get Social? How useful is this? Social Media ROI. MORE >>
LEADSLOTH Pardot User Conference Proves They’re a Top Marketing Automation Vendor
| THURSDAY, SEPTEMBER 30, 2010
Also, Pardot integrates with the site search on your website
, so if prospects perform a search on your website
, the search phrase is added to the activity history. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. MORE >>
- What Lead Nurturing Content to Send When? LEADSLOTH | TUESDAY, AUGUST 24, 2010
- Learn Holistic Lead Nurturing LEADSLOTH | WEDNESDAY, SEPTEMBER 1, 2010
- 8 Tips to Get Started with Marketing Automation LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- Sales 2.0: Marketing Automation & Salesforce Chatter LEADSLOTH | MONDAY, MARCH 8, 2010
- Genius Marketing Automation Blog Posts LEADSLOTH | THURSDAY, JANUARY 14, 2010
- MA Monday San Francisco and Other Cities LEADSLOTH | TUESDAY, MARCH 15, 2011
- SEO Optimization - 3 Steps to Success LEADSLOTH | TUESDAY, JULY 14, 2009
- B2B Marketing University: What Do You Want to Learn About? LEADSLOTH | THURSDAY, AUGUST 27, 2009
- Why Are Marketing Automation Managers So Hard to Find? LEADSLOTH | FRIDAY, OCTOBER 16, 2009
- ActiveConversion Review - SMB Lead Management LEADSLOTH | MONDAY, MARCH 16, 2009
- Marketing Automation Introduction LEADSLOTH | WEDNESDAY, JULY 8, 2009
- Review of FormAssembly Form Builder LEADSLOTH | WEDNESDAY, APRIL 15, 2009
- Inbound Marketing Automation LEADSLOTH | TUESDAY, JUNE 30, 2009
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