The Rise of the Marketer
Lattice
SEPTEMBER 26, 2016
With advances in technology, marketing moments with prospects and customers are occurring in more and more places – through websites.
Lattice
SEPTEMBER 26, 2016
With advances in technology, marketing moments with prospects and customers are occurring in more and more places – through websites.
Lattice
DECEMBER 1, 2015
There is so much spam out there that even the best email can get lost in the mix, so I love seeing new campaigns that take advantage of other tools in the martech stack like social amplification solutions, video targeting or a personalized website.
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Lattice
NOVEMBER 13, 2015
With over 35 data partnerships and scanning more than 100 million websites, we have data on over 150 million businesses. Our Data Cloud covers financial, social media, firmographic, website, technology, and news sources. Lattice helps fill this gap with insights from the Lattice Data Cloud. Identify who is Actively Looking on the Web.
Lattice
JUNE 14, 2016
However, with the technologies available today, such as predictive analytics, website personalization and enhanced automation capabilities, it’s possible to create hyper-focused, personalized campaigns for thousands of accounts. A few years ago, it was only possible to create this kind of focused program for your top target accounts.
Lattice
APRIL 7, 2016
Inbound leads have expressed interest by reaching out to you, downloading a paper on your website, joining a webinar. Maybe in the last month you have noticed a surge in activity around your solution on your website or other B2B websites for the same account. We call these inbound versus outbound leads.
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