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Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

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Well, these list bombers have been targeting websites that don’t confirm email addresses. As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about them. They are simply the most relevant blacklist in existence today. Email Marketing

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Marketing Automation is More Than a Fancy Email Machine

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Not only can you track email activity, but you see when your contacts interact with your blog, website, and other content. Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. This makes good sense.

Want To Know How To Harness Data and Optimize Customer Experience?

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But despite CXO being a critical part of successful business growth, the same study finds that almost two-thirds of marketing leaders feel overwhelmed by the sheer volume of incoming data and are unable to turn it into real-time digital optimization on websites and apps. Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Insights.

5 Simple Marketing Automation Tips to Improve Conversion

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Have they visited your website? No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing the results, and even just making things a little easier. But in the end, isn't it all about conversion? VP of Marketing. Director of Operations. Click to get it today.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Integrating Online Video with Your Marketing Tech Stack

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Once more, when video marketing is combined with a company’s website strategy, digital marketing, and sales efforts, marketers can build long-term personal relationships with customers and prospects. This integration is the third step in creating powerful digital 1:1 conversations with video: Step 1: “Who is it?” Step 2: “What should we talk about?”

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5 Reasons You Need a DMP

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With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality traffic , the need to incorporate a data management platform (DMP) for your website and apps has become more critical. This is the most efficient process for managing one-to-one relationships. Why Your Business Needs a DMP.

How to Orchestrate and Personalize the Entire Customer Experience

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That's exactly why you need to register for Bridging the Gap: How to Orchestrate and Personalize the Entire Customer Experience , a webinar which will show how you can orchestrate and personalize the entire customer experience across messaging, whether that is email, SMS, MMS, or on websites, mobile sites or apps. Rather, personalization is the means to drive revenue. Of course you are.

11 of the Latest Lead Nurturing Statistics: Explained

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48% say Website. Just under half of them also included their website as an effective channel. Besides the fact that this tells us marketers were able to choose multiple answers, this means that landing pages and content paths on websites also contribute to the success of lead nurturing. This is where lead nurturing comes in. 68% say Increase Conversion Rates. 78% say Email.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

What B2B Marketers Need To Know About Video

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We distributed different content via email, social channels, landing pages and our core website and made sure all were viewable on any device and available in multiple languages. In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. The Results.

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The Future Will Bring More Cross Channel Marketing Opportunities

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Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing. The Future is Poised to Bring More Cross Channel Marketing Campaigns. Read the full story on CMS Wire.

8 Common Ways Most Content Marketers Fail

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The blog lives on a website, videos live on YouTube, and white papers have to be downloaded as PDFs. Your Front-end Experience is Weak They say to not judge a book by its cover, but it’s hard to not judge a website or landing page by its front-end experience. Marketers are pretty resourceful. But fear not! All of these mistakes have simple fixes. 1. Great! Content Marketing

3 Examples of Brands Doing Real Cross-Channel Marketing

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They do social advertising, and re-targeting, and their website offers a variety of ways to connect: you can visit a store location, call them, chat with a live representative, sign up for email, and they even encourage you to leave their site to read real, unsolicited customer reviews. Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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Any campaign, email, webinar, social post, blog or website should be a part of a larger, integrated marketing effort. Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background. There are learnings marketers can take away from this. Generalists trump specialists.

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

6 Social Media Publishing Best Practices

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Your website and blog should be optimized for mobile, but make sure your share buttons are too. It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. Or as my colleague Jeff Cohen put it a few months ago. They may come around in time." One Size Does Not Fit All.

100 Things You Are Doing Wrong on Social Media

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You are not making your social media channels easy to find on your website. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6. You are not tweeting often enough. 7.

Skills CMOs Look For When Building a Modern Marketing Organization

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Engaging customers through websites, mobile apps, digital ads, email and other digital means is no longer simply an “extension” of the broadcast campaign. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Customer Insights. Digital Marketing. Creating digital experiences is now a central part of any marketing plan. CMO Corne

The Biggest Mobile Marketing Trends of 2016

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Numerous surveys point to the increased use of smartphones, which then correlates to a preference in using these platforms over a desktop or laptop computer to access everything from social media and email to websites for research and shopping. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. Top Mobile Marketing Trends for 2016.

The Contextual Inbox: Moment-of-Open Email Marketing

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Content is pulled from custom feeds, social networks, and websites; or delivered using methods like timers, custom image display, and video. Are you one of the 40% of email marketers who don’t segment their email campaigns? There aren’t many reasons still available for sending an entire database the same email. Active vs. inactive subscriber filtering. Sign-up date-based trigger.

4 Examples of Content Curation Done Right

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Rather than relying on the company’s website, Verne Global launched a news and opinion site: Green Data Center News. For EDC and its stakeholders, the increased traffic on its website has not only drawn display advertising, creating additional revenue, it demonstrates how the EDC helps promote the economic benefits of doing business in western Massachusetts. Content Marketing

New Gartner Report: Build Your Digital Marketing Hub

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This includes the data marketers own -- such as their CRM, automation or website data -- but also the data they purchase, such as third-party audience data for advertising. 2. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. You can connect all the data in the world, but to make it useful, it needs to be actionable.

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too

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computer company might - instead of putting a lot of information about their own offerings up - offer technical tips instead, or advice on work/life balance in a continually connected world – so people start to visit the website as a regular activity rather than just when they need something. More often than not, people are reluctant to adapt to change. Data mining. Content marketing.

Data In. Data Out. The Secret to Data Driven Marketing

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Or we want to send an enriched segment onto our website so that at we can run a multivariate test on them. You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” ” Well that might be the process, granted but there is a little bit more to it and let me tell you why. So let's start with "data in."

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Your Content Pros' Guide to Crafting the Optimal Experience

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Is your website unattractive or are your customers giving your content the silent treatment? How does one invest wisely to create an accessible website layout? From research to wording, Victor can transform a company’s website from an underperforming landing page to a content rich, customer engaging sales tool. Looking to create content rich, customer engaging website?

Why is Mobile at the Heart of the Customer Journey?

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Marketers have to think beyond apps and responsive websites because mobile isn’t just a tiny screen we tote around all day and use to browse the Internet. Today we don’t “go online” anymore because we live online. We check our emails while standing in line. We get directions while driving. We quickly consult Google to settle arguments. We compare prices in store.

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3 Ways To Use Video To Get Tactical On Facebook

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The average internet user spends 88% more time on a website with video than without. wanna get tactical. Let's get into tactical. Let me hear your social talk, your social talk. Let me hear your social talk. Ok, I know. Cheesy as all get out. My apologies. But when a song gets stuck in your head. oh never mind. Today, however I will. The direct approach. Featured video. Video playlists.

9 Reasons Marketers Need a Data Management Platform

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Data contained in systems that a company already manages, like a website, social media, CRM, retail point of sale, call center, and mail. Big data. Bigger data. Data this and data that. As you are reading this terabytes of data are literally being generated by people all over the world. As to what the marketers of the world will do with all this data is the issue at hand. First party data.

Is Data the New Marketing?

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It means to match your own best customer data with 3rd party data sets in the audience who digitally "look alike“ If these anonymous prospects then visit your websites or see your advertising, you can customize any communication in real-time to drive conversion. More and more enterprises start to wonder why and if they miss a boat? Another use-case is called Look-Alike modeling.

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How to Match Great Content to Your Sales Funnel

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Transparency starts with the prospect's first experience with you, and usually that's your website. In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. Navigating the Sales Funnel. 1. Top of the Funnel. Middle of the Funnel. Content Marketin

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Predictive Customer Service is the Future of Shock and Awe

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’” According to Vogel-Meijer, the airline‘s procedure used to be that fliers had to visit the company website, and submit a lost items form. Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and energy — and — having the right game plan. Have you found it?’”

Best Practices For Social Media Publishing

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Your website and blog should be optimized for mobile, but make sure your share buttons are too. Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Every minute of every day: 2,430,555 Instagram posts are liked. Period.

Five Key Areas to Consider When Creating an Effective Mobile Marketing Campaign

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This could be the number of apps installed, the number of SMS responses or website visits achieved, or the volume of mobile purchases generated. They've fundamentally changed the way people do everything from communicate to read the news. Now mobile devices are reshaping the way consumers buy products and services - and it's happening at breakneck speed. But where do you start?

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Understanding Known and Unknown Customers

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They visit our website like a phantom and then leave, only to be retargeted via a trail of cookies. With the rise of Data Management Platforms (DMP) within a marketer’s arsenal, there has been a lot of talk about the ‘known and unknown universe’ In turn a lot of questions have come my way about what this actually means. Great! So now we know, phew. Want to sell golf clubs?

Content Marketing Strategy: How to Create Cross-Team Alignment

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Average website conversion for companies with defined processes is more than twice that of companies without (5.9% vs. 3.8%). When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Planning. Plan Key Initiatives.

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5 Ways to Reactivate Lost Leads Using Marketing Automation

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They found your website too hard to use and left. Imagine a lead, called Jessica, downloads a report from your website at 11am, but is pulled into a meeting five minutes later. When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. First, though, let’s dissect what a lost lead actually is.

Seven Ugly Truths About Content Marketing

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” Unifying your strategy is important not only for content marketing sake, but also for all the areas your content will be distributed: website, campaigns, annual conferences, social media, and public relations effort. In a recent content marketing report , 93% of B2B marketers say they are using content marketing this year in their efforts. That’s right: 1 billion results.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

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On a website or mobile application, this inability to deliver the right experience during the proverbial “moment of truth” can be costly. Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. At best, marketers lose a revenue opportunity. At worst, they send one to your competitor.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

It's All About Revenue

On a website or mobile application, this inability to deliver the right experience during the proverbial “moment of truth” can be costly. Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. At best, marketers lose a revenue opportunity. At worst, they send one to your competitor.