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7 Compelling Reasons to Invest in Mobile Marketing

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The presence of the app on their phone helps to create a deeper connection that a website, particularly if they are signed in with a user account, as many apps require they do. 4. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. Up to 29% of consumer media time is now spent on mobile platforms.

Integrating Online Video with Your Marketing Tech Stack

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Once more, when video marketing is combined with a company’s website strategy, digital marketing, and sales efforts, marketers can build long-term personal relationships with customers and prospects. This integration is the third step in creating powerful digital 1:1 conversations with video: Step 1: “Who is it?” Step 2: “What should we talk about?”

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Skills CMOs Look For When Building a Modern Marketing Organization

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Engaging customers through websites, mobile apps, digital ads, email and other digital means is no longer simply an “extension” of the broadcast campaign. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Customer Insights. Digital Marketing. Creating digital experiences is now a central part of any marketing plan. CMO Corne

11 of the Latest Lead Nurturing Statistics: Explained

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48% say Website. Just under half of them also included their website as an effective channel. Besides the fact that this tells us marketers were able to choose multiple answers, this means that landing pages and content paths on websites also contribute to the success of lead nurturing. This is where lead nurturing comes in. 68% say Increase Conversion Rates. 78% say Email.

Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

Content Marketing Strategy: How to Create Cross-Team Alignment

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Average website conversion for companies with defined processes is more than twice that of companies without (5.9% vs. 3.8%). When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Planning. Plan Key Initiatives.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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Any campaign, email, webinar, social post, blog or website should be a part of a larger, integrated marketing effort. Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background. There are learnings marketers can take away from this. Generalists trump specialists.

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100 Things You Are Doing Wrong on Social Media

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You are not making your social media channels easy to find on your website. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6. You are not tweeting often enough. 7.

8 Common Ways Most Content Marketers Fail

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The blog lives on a website, videos live on YouTube, and white papers have to be downloaded as PDFs. Your Front-end Experience is Weak They say to not judge a book by its cover, but it’s hard to not judge a website or landing page by its front-end experience. Marketers are pretty resourceful. But fear not! All of these mistakes have simple fixes. 1. Great! Content Marketing

New Gartner Report: Build Your Digital Marketing Hub

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This includes the data marketers own -- such as their CRM, automation or website data -- but also the data they purchase, such as third-party audience data for advertising. 2. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. You can connect all the data in the world, but to make it useful, it needs to be actionable.

9 Reasons Marketers Need a Data Management Platform

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Data contained in systems that a company already manages, like a website, social media, CRM, retail point of sale, call center, and mail. Big data. Bigger data. Data this and data that. As you are reading this terabytes of data are literally being generated by people all over the world. As to what the marketers of the world will do with all this data is the issue at hand. First party data.

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

The Areas of Marketing Most Impacted by Technology Solutions and Marketing Platforms

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Website optimization helps companies learn more about their audience and then more directly and accurately give each segment the experience it needs to convert. I will not even attempt to count how many areas of marketing there are in a given organization but rest assured it's a whole bunch - technical term. Marketing Automation. Cross-Channel Marketing. Content Marketing. Big data.

3 Ways To Use Video To Get Tactical On Facebook

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The average internet user spends 88% more time on a website with video than without. wanna get tactical. Let's get into tactical. Let me hear your social talk, your social talk. Let me hear your social talk. Ok, I know. Cheesy as all get out. My apologies. But when a song gets stuck in your head. oh never mind. Today, however I will. The direct approach. Featured video. Video playlists.

Video Interactivity and Personalization for Effective Content Engagement

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Website Personalization. With website personalization, each site visit is different and visitors can quickly and easily find the right content to meet their interests. For marketers looking to create the digital 1:1 conversations that accelerate prospects and customers through the customer journey, video is a must-have strategy component. Interactivity. One example? Personalization.

Predictive Customer Service is the Future of Shock and Awe

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’” According to Vogel-Meijer, the airline‘s procedure used to be that fliers had to visit the company website, and submit a lost items form. Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and energy — and — having the right game plan. Have you found it?’”

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Understanding Known and Unknown Customers

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They visit our website like a phantom and then leave, only to be retargeted via a trail of cookies. With the rise of Data Management Platforms (DMP) within a marketer’s arsenal, there has been a lot of talk about the ‘known and unknown universe’ In turn a lot of questions have come my way about what this actually means. Great! So now we know, phew. Want to sell golf clubs?

Is Data the New Marketing?

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It means to match your own best customer data with 3rd party data sets in the audience who digitally "look alike“ If these anonymous prospects then visit your websites or see your advertising, you can customize any communication in real-time to drive conversion. More and more enterprises start to wonder why and if they miss a boat? Another use-case is called Look-Alike modeling.

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Why is Mobile at the Heart of the Customer Journey?

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Marketers have to think beyond apps and responsive websites because mobile isn’t just a tiny screen we tote around all day and use to browse the Internet. Today we don’t “go online” anymore because we live online. We check our emails while standing in line. We get directions while driving. We quickly consult Google to settle arguments. We compare prices in store.

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How to Match Great Content to Your Sales Funnel

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Transparency starts with the prospect's first experience with you, and usually that's your website. In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. Navigating the Sales Funnel. 1. Top of the Funnel. Middle of the Funnel. Content Marketin

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Five Key Areas to Consider When Creating an Effective Mobile Marketing Campaign

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This could be the number of apps installed, the number of SMS responses or website visits achieved, or the volume of mobile purchases generated. They've fundamentally changed the way people do everything from communicate to read the news. Now mobile devices are reshaping the way consumers buy products and services - and it's happening at breakneck speed. But where do you start?

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Two Thirds of Marketers Cannot Measure Mobile

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According to a report yesterday, fingerprint-enabled Apple Pay is coming to mobile websites. It's Friday Five time. This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Only 13% of marketers say they strategically integrate mobile systematically. Read the full story on Media Post. How ad blocking will affect mobile marketing. Mobile Marketing

Oracle Named Leader in Gartner's New Multichannel Campaign Management Report

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Gartner defines Multichannel Campaign Management (or MCCM) as the ability to, “Orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.” What is Multichannel Campaign Management? How did Oracle Marketing Cloud achieve its 2nd straight year of industry leadership?

5 Ways to Reactivate Lost Leads Using Marketing Automation

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They found your website too hard to use and left. Imagine a lead, called Jessica, downloads a report from your website at 11am, but is pulled into a meeting five minutes later. When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. First, though, let’s dissect what a lost lead actually is.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

The Preferred Methods of Social Sharing by CMOs

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Here are some thoughts on the data from Karri Carlson, VP Social Insights at Leadtail: *The Twitter website remains, despite the comings and goings of innumerable other options, the most broadly used way of getting content onto Twitter. Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

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On a website or mobile application, this inability to deliver the right experience during the proverbial “moment of truth” can be costly. Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. At best, marketers lose a revenue opportunity. At worst, they send one to your competitor.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

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On a website or mobile application, this inability to deliver the right experience during the proverbial “moment of truth” can be costly. Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. At best, marketers lose a revenue opportunity. At worst, they send one to your competitor.

Email's Future: Custom App Experiences for the Inbox

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Using API integrations, brands can provide a compelling experience within the inbox, by replicating much of the functionality usually delivered via a website or an app. Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large audiences for their apps. Email.

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The Path to Adaptive Marketing: An Introduction

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They can also be generated through known interactions on your earned and owned digital marketing channels, such as website, social or email. “I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” It comes to mind whenever people say, “live in the moment.”

A Technology Transformation That Fundamentally Changed One Brand

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Now able to use the vast amounts of data they had on their readers, The Economist utilized the DMP to truly understand its readers and their interests and in turn segment them while also tracking the types of articles being read on its website. Anytime you hear words like "transformation" and "fundamentally" in the same sentence you know it must be pretty big. soared 64%.

Your Website Only has 10 Seconds

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Research shows that people visiting your website choose to stay or go in first 10 seconds. This research comes from the website of Jakob Nielsen , a prominent and respected web usability expert. That means the first 10 seconds on your website, web pages or blog are the most critical. by Jesse Noyes | Tweet this In marketing it’s hard to get attention. Still here? They scan.

How You Can Boost Your Internal Culture of Content Marketing and Other Content Marketing News

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And that beings by regularly updating your business’s blog or websites. Hi there and welcome back to The Friday Five - where we do the curating for you on a wide array of topics. That's right kids, every Friday we showcase five articles that we think have relevance to you, the modern marketer. The articles will cover any one of the following topics: - Mobile marketing.

Here’s a Story: Why Storytelling is Vital to Content Marketing

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REI has created this video, or piece of content, and hosted it on their website. Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Using video for storytelling is very different from showcasing your products in a video. It’s also different from customer testimonial videos. Real storytelling is about emotion.

Seven Ugly Truths About Content Marketing

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” Unifying your strategy is important not only for content marketing sake, but also for all the areas your content will be distributed: website, campaigns, annual conferences, social media, and public relations effort. In a recent content marketing report , 93% of B2B marketers say they are using content marketing this year in their efforts. That’s right: 1 billion results.

LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections

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One last thing, as long as we are talking about LinkedIn and new jobs, Make sure you check your website links and email addresses on your profile and update them to represent your new employer. A few months ago I started working for a new company. A big company. If you are reading this blog post, I’m sure you’ve heard of it. It’s called Oracle. Or 10% of them.

5 Ways to Create More Content Today

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These videos are great content assets because you can use them on YouTube, Vimeo and your website. Shorten the video as needed, post it on your site and video sharing sites, and include a link to their website (with their approval of course). The problem is, you will never have enough content. As our products and services change, so do our prospects and customers. Here is a recap: 1.

Why CMOs Need To Remember They Are Consumers, Too

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Their website/mobile site does not recognize you and/or offer a dynamic experience based upon your preferences. The time has come. In other words they need to remember they are people, too, just like the person on the other end of that cash register, email, Facebook post, advertisement and on and on and on. ” More often than you think Mr. and Mrs. CMO, more often than you think.

Content: Not Another Channel

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Social platforms and websites would be dismal destinations indeed were they not continually refreshed with content. Content this, content that. Content marketing, content strategy. Everyone's talking content, all the time. The question being most frequently asked is: who's responsible for all this content. Is it communications? Social media? Marketing in general? legal and brand).

53 Questions to Help You Choose the Right Interactive Content Creation Platform

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Where do you plan to publish your content (website, email, blog, social channels, mobile, all of the above)? You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. You may already have some great ideas for weaving interactive content into your marketing campaigns and are ready to get started.

Why the Word Relevant is More Important Than Ever for CMOs

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I came across this chart below via MarketingCharts.com and right off the bat one stat jumped off the screen at me in the context of a CMO and marketers. Can you guess which one it was? It is the fact that 73% of Americans consider technology to be too distracting. Yes, I realize this reflects American adults only but my assumption is we would see similar numbers in other parts of the world.