Create inbound “content pathways” that lead to your demand gen hub, whether that’s a corporate website, long-lived microsite or blog. Then, you can connect them back to your website. by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. She’s also a contributor the Grande Guide to Social Demand Generation. Early Stage: Drive traffic to demand gen content via social media. MORE >>

If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc. by Heather Foeh | Tweet this Gamification is a hot topic these days. Many popular apps (such as Foursquare) put you in head-to-head competition with your peers to earn badges or status levels based on your activity. In July 2012 we added gamification into our own online community,  Topliners. but even I have been surprised by the increase in activity on our site since its launch. Or  my personal favorite. MORE >>

2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. But we are doing more than setting up a booth and hoping some marketers drop by for a visit.  And we are creating lots of content. premiere. Share email. MORE >>

This can include signs, invitations, graphic treatments for the website, food, beverages, music, giveaways, etc. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Here are some handy tips to help you from planning process through the big day. Get Out The Whiteboard. What’s the goal of your event? Bring Up Budget. MORE >>

You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. by Anna Glushkovsky | Tweet this Do you shy away from analytics? But numbers don’t have to be afraid of numbers. Today, we decided to review the basics. Below are the most common the marketing metrics that anyone can use in their daily job. Conversion Rates. This allows marketers to see how effective marketing initiatives. MORE >>