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3 Ways to Connect Video Advertising to the Customer Journey

It's All About Revenue

You already use data to personalize your marketing channels, including website, email and display advertising, so why not do the same with video? Historically, retargeting was focused on your website, email and display, but you can also use video to retarget customers even more effectively to learn more about the product or complete a purchase online. Cross Channel Marketing

Accelerate Conversions with Clean Data and Relevant Content

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Learn about our marketing automation and content marketing solutions on our website. B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience. Let’s take a look at what these new features can do. Product News

4 Things That Should Be On Every CMO's Wish List

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Marketers need third-party data to fully know customers’ context, and orchestrate the most meaningful experiences for them for using only first party website data limits the analytics, targeting, and addressability of DMPs. With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Oh, sorry.

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5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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Making sure your content or website with demo request options is linked directly with your sales team’s software is a must. The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. Consideration stage. Decision stage. Spotify or Pandora?

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

3 Mobile Marketing Trends You Can't Afford To Ignore

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59% of these smartphone users expect companies to make their websites mobile-friendly. 59% feel frustrated and annoyed when they go to a website that is not mobile-friendly. According to a global study of smartphone/tablet users who also use an app, 85% of respondents preferred mobile apps to mobile websites with the top reasons being that apps are: Perceived as more convenient: 55%.

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What Plato Can Teach CMOs About Customer Experience

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Average spending increased nearly four times when the consumer was engaged by both staff and the brand’s website. times more when they visit the brand’s website while at the store. sources, which typically cover in-store visits, search engines, and business websites. Customer Experience (CX) continues to be a top priority for major brands. Glad you asked. Desire.

Using Data-Driven Marketing for Business Success

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The data has many sources like a company’s CRM or ERP system or its website and social media presence. With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. Now we've matured and we correlate our data and study it. There is help.

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The Biggest Mobile Marketing Trends of 2016

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Numerous surveys point to the increased use of smartphones, which then correlates to a preference in using these platforms over a desktop or laptop computer to access everything from social media and email to websites for research and shopping. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. Top Mobile Marketing Trends for 2016.

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

5 Simple Marketing Automation Tips to Improve Conversion

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Have they visited your website? No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing the results, and even just making things a little easier. But in the end, isn't it all about conversion? VP of Marketing. Director of Operations. Click to get it today.

Want To Know How To Harness Data and Optimize Customer Experience?

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But despite CXO being a critical part of successful business growth, the same study finds that almost two-thirds of marketing leaders feel overwhelmed by the sheer volume of incoming data and are unable to turn it into real-time digital optimization on websites and apps. Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Insights.

Using Mobile Experiences to Grow Your List

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rented audience, as you might guess, belongs to somebody else, e.g.: Time Magazine’s mobile website. Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact. Pandora.

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Global CMOs and the Vital Role of Culture and Teamwork

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Regardless of where your based out of, or where you brick and mortar locations are - if you have a website your brand is global. Of course there are examples of countries banning websites or the Internet altogether but you get the idea. Recently The CMO Club, in partnership with Oracle Marketing Cloud on the subject of global brands and global CMOs. Culture and Teamwork. CMO Corner

7 Compelling Reasons to Invest in Mobile Marketing

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The presence of the app on their phone helps to create a deeper connection that a website, particularly if they are signed in with a user account, as many apps require they do. 4. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. Up to 29% of consumer media time is now spent on mobile platforms.

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Integrating Online Video with Your Marketing Tech Stack

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Once more, when video marketing is combined with a company’s website strategy, digital marketing, and sales efforts, marketers can build long-term personal relationships with customers and prospects. This integration is the third step in creating powerful digital 1:1 conversations with video: Step 1: “Who is it?” Step 2: “What should we talk about?”

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11 of the Latest Lead Nurturing Statistics: Explained

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48% say Website. Just under half of them also included their website as an effective channel. Besides the fact that this tells us marketers were able to choose multiple answers, this means that landing pages and content paths on websites also contribute to the success of lead nurturing. This is where lead nurturing comes in. 68% say Increase Conversion Rates. 78% say Email.

5 Reasons You Need a DMP

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With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality traffic , the need to incorporate a data management platform (DMP) for your website and apps has become more critical. This is the most efficient process for managing one-to-one relationships. Why Your Business Needs a DMP.

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What B2B Marketers Need To Know About Video

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We distributed different content via email, social channels, landing pages and our core website and made sure all were viewable on any device and available in multiple languages. In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. The Results.

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The Future Will Bring More Cross Channel Marketing Opportunities

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Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing. The Future is Poised to Bring More Cross Channel Marketing Campaigns. Read the full story on CMS Wire.

100 Things You Are Doing Wrong on Social Media

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You are not making your social media channels easy to find on your website. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6. You are not tweeting often enough. 7.

Why So Many Email Marketers Are Worried About Spamhaus

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The narrative is that someone set off a massive number of “list bombs” (entering tons of email addresses at sites without CAPTCHA or Confirmations) which targeted websites that didn’t have any confirmation capabilities. The talk this week in Deliverability has centered around a rash of Spamhaus listings. Those addresses were then added to the lists of those sites.

How to Orchestrate and Personalize the Entire Customer Experience

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That's exactly why you need to register for Bridging the Gap: How to Orchestrate and Personalize the Entire Customer Experience , a webinar which will show how you can orchestrate and personalize the entire customer experience across messaging, whether that is email, SMS, MMS, or on websites, mobile sites or apps. Rather, personalization is the means to drive revenue. Of course you are.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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Any campaign, email, webinar, social post, blog or website should be a part of a larger, integrated marketing effort. Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background. There are learnings marketers can take away from this. Generalists trump specialists.

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How I Learned to Stop Worrying and Start Loving Third-Party Data

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This was because third-party cookies were “the only way" companies that served ads could “track a unique browser across multiple websites,” says Avinash Kaushik, Google’s digital marketing evangelist. But there is a big difference in how first-party data and third-party data are perceived by marketers. What causes this difference? Let’s explore. My advice?

Data Driven Marketing: 7 Trends To Change Your Customer Relationship

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Multiscreen behavior : how much does your customer buy on the app or the website? How have they got to the website? Your company can either put the customer at the center of the strategy or become ancient history. Among other revolutionary products, Apple has done a lot for music with iTunes – which is already being replaced by Spotify. Integration : no man is an island.

Is This the Next Step in Marketing Automation?

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When it comes to attracting visitors to your website, encouraging those visitors to become paying customers and then retaining those clients, you need to be sure that you are active in all forms of marketing engagement. Friday Five , a curated collection of five recent articles on one topic. This time it's all about Marketing Automation. Read the full story on Inc. Don't believe me?

The Contextual Inbox: Moment-of-Open Email Marketing

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Content is pulled from custom feeds, social networks, and websites; or delivered using methods like timers, custom image display, and video. Are you one of the 40% of email marketers who don’t segment their email campaigns? There aren’t many reasons still available for sending an entire database the same email. Active vs. inactive subscriber filtering. Sign-up date-based trigger.

8 Common Ways Most Content Marketers Fail

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The blog lives on a website, videos live on YouTube, and white papers have to be downloaded as PDFs. Your Front-end Experience is Weak They say to not judge a book by its cover, but it’s hard to not judge a website or landing page by its front-end experience. Marketers are pretty resourceful. But fear not! All of these mistakes have simple fixes. 1. Great! Content Marketing

Skills CMOs Look For When Building a Modern Marketing Organization

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Engaging customers through websites, mobile apps, digital ads, email and other digital means is no longer simply an “extension” of the broadcast campaign. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Customer Insights. Digital Marketing. Creating digital experiences is now a central part of any marketing plan. CMO Corne

Best Practices For Social Media Publishing

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Your website and blog should be optimized for mobile, but make sure your share buttons are too. Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Every minute of every day: 2,430,555 Instagram posts are liked. Period.

3 Examples of Brands Doing Real Cross-Channel Marketing

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They do social advertising, and re-targeting, and their website offers a variety of ways to connect: you can visit a store location, call them, chat with a live representative, sign up for email, and they even encourage you to leave their site to read real, unsolicited customer reviews. Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it.

6 Social Media Publishing Best Practices

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Your website and blog should be optimized for mobile, but make sure your share buttons are too. It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. Or as my colleague Jeff Cohen put it a few months ago. They may come around in time." One Size Does Not Fit All.

New Gartner Report: Build Your Digital Marketing Hub

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This includes the data marketers own -- such as their CRM, automation or website data -- but also the data they purchase, such as third-party audience data for advertising. 2. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. You can connect all the data in the world, but to make it useful, it needs to be actionable.

How CMOs Can Make Sense of Today's Technology Landscape

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Even simple activities, like updating a website, required IT management. Quick question: How many martech vendors and solutions do you think are currently available as we speak today? thousand? Perhaps even two-thousand? The answer is nearly four-thousand, according to the martech tracking guru Scott Brinker. And you'll notice my use of the words "as we speak today" earlier.

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too

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computer company might - instead of putting a lot of information about their own offerings up - offer technical tips instead, or advice on work/life balance in a continually connected world – so people start to visit the website as a regular activity rather than just when they need something. More often than not, people are reluctant to adapt to change. Data mining. Content marketing.

Why A/B Tests Are Just Part of the Story

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Nothing is worse than expensive purchased website visitors who are not able to find their way through the checkout process or abandon part way through. Only the real user behavior gives you information on how your website is perceived by the user and what your users really experience. Hypotheses are always created with the goal of a better conversion or more engagement in mind.

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6 Cross Channel Tactics That Successful Marketers Do That Most Don’t

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Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive team working together to deliver the optimal cross channel experience. These are tactics that the best marketers in the world do that quite frankly, others do not. 1. The fact is cloud technology evolves very fast and you need to keep up.

4 Examples of Content Curation Done Right

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Rather than relying on the company’s website, Verne Global launched a news and opinion site: Green Data Center News. For EDC and its stakeholders, the increased traffic on its website has not only drawn display advertising, creating additional revenue, it demonstrates how the EDC helps promote the economic benefits of doing business in western Massachusetts. Content Marketing