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7 Compelling Reasons to Invest in Mobile Marketing

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The presence of the app on their phone helps to create a deeper connection that a website, particularly if they are signed in with a user account, as many apps require they do. 4. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. Up to 29% of consumer media time is now spent on mobile platforms.

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The Contextual Inbox: Moment-of-Open Email Marketing

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Content is pulled from custom feeds, social networks, and websites; or delivered using methods like timers, custom image display, and video. Are you one of the 40% of email marketers who don’t segment their email campaigns? There aren’t many reasons still available for sending an entire database the same email. Active vs. inactive subscriber filtering. Sign-up date-based trigger.

6 Social Media Publishing Best Practices

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Your website and blog should be optimized for mobile, but make sure your share buttons are too. It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. Or as my colleague Jeff Cohen put it a few months ago. They may come around in time." One Size Does Not Fit All.

Integrating Online Video with Your Marketing Tech Stack

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Once more, when video marketing is combined with a company’s website strategy, digital marketing, and sales efforts, marketers can build long-term personal relationships with customers and prospects. This integration is the third step in creating powerful digital 1:1 conversations with video: Step 1: “Who is it?” Step 2: “What should we talk about?”

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Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

11 of the Latest Lead Nurturing Statistics: Explained

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48% say Website. Just under half of them also included their website as an effective channel. Besides the fact that this tells us marketers were able to choose multiple answers, this means that landing pages and content paths on websites also contribute to the success of lead nurturing. This is where lead nurturing comes in. 68% say Increase Conversion Rates. 78% say Email.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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Any campaign, email, webinar, social post, blog or website should be a part of a larger, integrated marketing effort. Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background. There are learnings marketers can take away from this. Generalists trump specialists.

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Skills CMOs Look For When Building a Modern Marketing Organization

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Engaging customers through websites, mobile apps, digital ads, email and other digital means is no longer simply an “extension” of the broadcast campaign. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Customer Insights. Digital Marketing. Creating digital experiences is now a central part of any marketing plan. CMO Corne

100 Things You Are Doing Wrong on Social Media

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You are not making your social media channels easy to find on your website. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6. You are not tweeting often enough. 7.

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

9 Reasons Marketers Need a Data Management Platform

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Data contained in systems that a company already manages, like a website, social media, CRM, retail point of sale, call center, and mail. Big data. Bigger data. Data this and data that. As you are reading this terabytes of data are literally being generated by people all over the world. As to what the marketers of the world will do with all this data is the issue at hand. First party data.

Content Marketing Strategy: How to Create Cross-Team Alignment

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Average website conversion for companies with defined processes is more than twice that of companies without (5.9% vs. 3.8%). When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Planning. Plan Key Initiatives.

New Gartner Report: Build Your Digital Marketing Hub

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This includes the data marketers own -- such as their CRM, automation or website data -- but also the data they purchase, such as third-party audience data for advertising. 2. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. You can connect all the data in the world, but to make it useful, it needs to be actionable.

8 Common Ways Most Content Marketers Fail

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The blog lives on a website, videos live on YouTube, and white papers have to be downloaded as PDFs. Your Front-end Experience is Weak They say to not judge a book by its cover, but it’s hard to not judge a website or landing page by its front-end experience. Marketers are pretty resourceful. But fear not! All of these mistakes have simple fixes. 1. Great! Content Marketing

Definitive Guide to Planning a New Content Initiative

Behold their mission statement, per their website: “We are driven by a commitment to create a platform where by all women can reach. like corporate website, blogs or all-customer email newsletters. or website property, it’s pretty important that you think this through. your website channel. Using your website’s blog to post weekly fitness video snippets and informative.

3 Ways To Use Video To Get Tactical On Facebook

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The average internet user spends 88% more time on a website with video than without. wanna get tactical. Let's get into tactical. Let me hear your social talk, your social talk. Let me hear your social talk. Ok, I know. Cheesy as all get out. My apologies. But when a song gets stuck in your head. oh never mind. Today, however I will. The direct approach. Featured video. Video playlists.

The Areas of Marketing Most Impacted by Technology Solutions and Marketing Platforms

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Website optimization helps companies learn more about their audience and then more directly and accurately give each segment the experience it needs to convert. I will not even attempt to count how many areas of marketing there are in a given organization but rest assured it's a whole bunch - technical term. Marketing Automation. Cross-Channel Marketing. Content Marketing. Big data.

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too

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computer company might - instead of putting a lot of information about their own offerings up - offer technical tips instead, or advice on work/life balance in a continually connected world – so people start to visit the website as a regular activity rather than just when they need something. More often than not, people are reluctant to adapt to change. Data mining. Content marketing.

Understanding Known and Unknown Customers

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They visit our website like a phantom and then leave, only to be retargeted via a trail of cookies. With the rise of Data Management Platforms (DMP) within a marketer’s arsenal, there has been a lot of talk about the ‘known and unknown universe’ In turn a lot of questions have come my way about what this actually means. Great! So now we know, phew. Want to sell golf clubs?

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

How to Match Great Content to Your Sales Funnel

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Transparency starts with the prospect's first experience with you, and usually that's your website. In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. Navigating the Sales Funnel. 1. Top of the Funnel. Middle of the Funnel. Content Marketin

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Video Interactivity and Personalization for Effective Content Engagement

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Website Personalization. With website personalization, each site visit is different and visitors can quickly and easily find the right content to meet their interests. For marketers looking to create the digital 1:1 conversations that accelerate prospects and customers through the customer journey, video is a must-have strategy component. Interactivity. One example? Personalization.

Is Data the New Marketing?

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It means to match your own best customer data with 3rd party data sets in the audience who digitally "look alike“ If these anonymous prospects then visit your websites or see your advertising, you can customize any communication in real-time to drive conversion. More and more enterprises start to wonder why and if they miss a boat? Another use-case is called Look-Alike modeling.

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Predictive Customer Service is the Future of Shock and Awe

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’” According to Vogel-Meijer, the airline‘s procedure used to be that fliers had to visit the company website, and submit a lost items form. Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and energy — and — having the right game plan. Have you found it?’”

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Why is Mobile at the Heart of the Customer Journey?

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Marketers have to think beyond apps and responsive websites because mobile isn’t just a tiny screen we tote around all day and use to browse the Internet. Today we don’t “go online” anymore because we live online. We check our emails while standing in line. We get directions while driving. We quickly consult Google to settle arguments. We compare prices in store.

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Five Key Areas to Consider When Creating an Effective Mobile Marketing Campaign

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This could be the number of apps installed, the number of SMS responses or website visits achieved, or the volume of mobile purchases generated. They've fundamentally changed the way people do everything from communicate to read the news. Now mobile devices are reshaping the way consumers buy products and services - and it's happening at breakneck speed. But where do you start?

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Two Thirds of Marketers Cannot Measure Mobile

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According to a report yesterday, fingerprint-enabled Apple Pay is coming to mobile websites. It's Friday Five time. This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Only 13% of marketers say they strategically integrate mobile systematically. Read the full story on Media Post. How ad blocking will affect mobile marketing. Mobile Marketing

5 Ways to Reactivate Lost Leads Using Marketing Automation

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They found your website too hard to use and left. Imagine a lead, called Jessica, downloads a report from your website at 11am, but is pulled into a meeting five minutes later. When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. First, though, let’s dissect what a lost lead actually is.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

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On a website or mobile application, this inability to deliver the right experience during the proverbial “moment of truth” can be costly. Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. At best, marketers lose a revenue opportunity. At worst, they send one to your competitor.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

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On a website or mobile application, this inability to deliver the right experience during the proverbial “moment of truth” can be costly. Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. At best, marketers lose a revenue opportunity. At worst, they send one to your competitor.

The Preferred Methods of Social Sharing by CMOs

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Here are some thoughts on the data from Karri Carlson, VP Social Insights at Leadtail: *The Twitter website remains, despite the comings and goings of innumerable other options, the most broadly used way of getting content onto Twitter. Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint.

The Path to Adaptive Marketing: An Introduction

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They can also be generated through known interactions on your earned and owned digital marketing channels, such as website, social or email. “I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” It comes to mind whenever people say, “live in the moment.”

Your Website Only has 10 Seconds

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Research shows that people visiting your website choose to stay or go in first 10 seconds. This research comes from the website of Jakob Nielsen , a prominent and respected web usability expert. That means the first 10 seconds on your website, web pages or blog are the most critical. by Jesse Noyes | Tweet this In marketing it’s hard to get attention. Still here? They scan.

Oracle Named Leader in Gartner's New Multichannel Campaign Management Report

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Gartner defines Multichannel Campaign Management (or MCCM) as the ability to, “Orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.” What is Multichannel Campaign Management? How did Oracle Marketing Cloud achieve its 2nd straight year of industry leadership?