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7 Compelling Reasons to Invest in Mobile Marketing

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The presence of the app on their phone helps to create a deeper connection that a website, particularly if they are signed in with a user account, as many apps require they do. 4. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. Up to 29% of consumer media time is now spent on mobile platforms.

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5 Simple Marketing Automation Tips to Improve Conversion

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Have they visited your website? No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing the results, and even just making things a little easier. But in the end, isn't it all about conversion? VP of Marketing. Director of Operations. Click to get it today.

5 Reasons You Need a DMP

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With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality traffic , the need to incorporate a data management platform (DMP) for your website and apps has become more critical. This is the most efficient process for managing one-to-one relationships. Why Your Business Needs a DMP.

What B2B Marketers Need To Know About Video

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We distributed different content via email, social channels, landing pages and our core website and made sure all were viewable on any device and available in multiple languages. In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. The Results.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

times the rate than when content was located only on the website - that’s a. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success.

6 Social Media Publishing Best Practices

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Your website and blog should be optimized for mobile, but make sure your share buttons are too. It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. Or as my colleague Jeff Cohen put it a few months ago. They may come around in time." One Size Does Not Fit All.

The Future Will Bring More Cross Channel Marketing Opportunities

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Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing. The Future is Poised to Bring More Cross Channel Marketing Campaigns. Read the full story on CMS Wire.

11 of the Latest Lead Nurturing Statistics: Explained

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48% say Website. Just under half of them also included their website as an effective channel. Besides the fact that this tells us marketers were able to choose multiple answers, this means that landing pages and content paths on websites also contribute to the success of lead nurturing. This is where lead nurturing comes in. 68% say Increase Conversion Rates. 78% say Email.

3 Examples of Brands Doing Real Cross-Channel Marketing

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They do social advertising, and re-targeting, and their website offers a variety of ways to connect: you can visit a store location, call them, chat with a live representative, sign up for email, and they even encourage you to leave their site to read real, unsolicited customer reviews. Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it.

Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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Any campaign, email, webinar, social post, blog or website should be a part of a larger, integrated marketing effort. Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background. There are learnings marketers can take away from this. Generalists trump specialists.

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How to Orchestrate and Personalize the Entire Customer Experience

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That's exactly why you need to register for Bridging the Gap: How to Orchestrate and Personalize the Entire Customer Experience , a webinar which will show how you can orchestrate and personalize the entire customer experience across messaging, whether that is email, SMS, MMS, or on websites, mobile sites or apps. Rather, personalization is the means to drive revenue. Of course you are.

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4 Examples of Content Curation Done Right

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Rather than relying on the company’s website, Verne Global launched a news and opinion site: Green Data Center News. For EDC and its stakeholders, the increased traffic on its website has not only drawn display advertising, creating additional revenue, it demonstrates how the EDC helps promote the economic benefits of doing business in western Massachusetts. Content Marketing

100 Things You Are Doing Wrong on Social Media

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You are not making your social media channels easy to find on your website. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6. You are not tweeting often enough. 7.

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

Data In. Data Out. The Secret to Data Driven Marketing

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Or we want to send an enriched segment onto our website so that at we can run a multivariate test on them. You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” ” Well that might be the process, granted but there is a little bit more to it and let me tell you why. So let's start with "data in."

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New Gartner Report: Build Your Digital Marketing Hub

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This includes the data marketers own -- such as their CRM, automation or website data -- but also the data they purchase, such as third-party audience data for advertising. 2. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. You can connect all the data in the world, but to make it useful, it needs to be actionable.

Skills CMOs Look For When Building a Modern Marketing Organization

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Engaging customers through websites, mobile apps, digital ads, email and other digital means is no longer simply an “extension” of the broadcast campaign. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Customer Insights. Digital Marketing. Creating digital experiences is now a central part of any marketing plan. CMO Corne

Content Marketing Strategy: How to Create Cross-Team Alignment

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Average website conversion for companies with defined processes is more than twice that of companies without (5.9% vs. 3.8%). When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Planning. Plan Key Initiatives.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

9 Reasons Marketers Need a Data Management Platform

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Data contained in systems that a company already manages, like a website, social media, CRM, retail point of sale, call center, and mail. Big data. Bigger data. Data this and data that. As you are reading this terabytes of data are literally being generated by people all over the world. As to what the marketers of the world will do with all this data is the issue at hand. First party data.

8 Common Ways Most Content Marketers Fail

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The blog lives on a website, videos live on YouTube, and white papers have to be downloaded as PDFs. Your Front-end Experience is Weak They say to not judge a book by its cover, but it’s hard to not judge a website or landing page by its front-end experience. Marketers are pretty resourceful. But fear not! All of these mistakes have simple fixes. 1. Great! Content Marketing

3 Ways To Use Video To Get Tactical On Facebook

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The average internet user spends 88% more time on a website with video than without. wanna get tactical. Let's get into tactical. Let me hear your social talk, your social talk. Let me hear your social talk. Ok, I know. Cheesy as all get out. My apologies. But when a song gets stuck in your head. oh never mind. Today, however I will. The direct approach. Featured video. Video playlists.

Best Practices For Social Media Publishing

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Your website and blog should be optimized for mobile, but make sure your share buttons are too. Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Every minute of every day: 2,430,555 Instagram posts are liked. Period.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Is Data the New Marketing?

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It means to match your own best customer data with 3rd party data sets in the audience who digitally "look alike“ If these anonymous prospects then visit your websites or see your advertising, you can customize any communication in real-time to drive conversion. More and more enterprises start to wonder why and if they miss a boat? Another use-case is called Look-Alike modeling.

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Understanding Known and Unknown Customers

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They visit our website like a phantom and then leave, only to be retargeted via a trail of cookies. With the rise of Data Management Platforms (DMP) within a marketer’s arsenal, there has been a lot of talk about the ‘known and unknown universe’ In turn a lot of questions have come my way about what this actually means. Great! So now we know, phew. Want to sell golf clubs?

The Areas of Marketing Most Impacted by Technology Solutions and Marketing Platforms

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Website optimization helps companies learn more about their audience and then more directly and accurately give each segment the experience it needs to convert. I will not even attempt to count how many areas of marketing there are in a given organization but rest assured it's a whole bunch - technical term. Marketing Automation. Cross-Channel Marketing. Content Marketing. Big data.

How to Match Great Content to Your Sales Funnel

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Transparency starts with the prospect's first experience with you, and usually that's your website. In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. Navigating the Sales Funnel. 1. Top of the Funnel. Middle of the Funnel. Content Marketin

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too

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computer company might - instead of putting a lot of information about their own offerings up - offer technical tips instead, or advice on work/life balance in a continually connected world – so people start to visit the website as a regular activity rather than just when they need something. More often than not, people are reluctant to adapt to change. Data mining. Content marketing.

Why is Mobile at the Heart of the Customer Journey?

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Marketers have to think beyond apps and responsive websites because mobile isn’t just a tiny screen we tote around all day and use to browse the Internet. Today we don’t “go online” anymore because we live online. We check our emails while standing in line. We get directions while driving. We quickly consult Google to settle arguments. We compare prices in store.

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Video Interactivity and Personalization for Effective Content Engagement

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Website Personalization. With website personalization, each site visit is different and visitors can quickly and easily find the right content to meet their interests. For marketers looking to create the digital 1:1 conversations that accelerate prospects and customers through the customer journey, video is a must-have strategy component. Interactivity. One example? Personalization.

Predictive Customer Service is the Future of Shock and Awe

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’” According to Vogel-Meijer, the airline‘s procedure used to be that fliers had to visit the company website, and submit a lost items form. Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and energy — and — having the right game plan. Have you found it?’”

5 Ways to Reactivate Lost Leads Using Marketing Automation

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They found your website too hard to use and left. Imagine a lead, called Jessica, downloads a report from your website at 11am, but is pulled into a meeting five minutes later. When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. First, though, let’s dissect what a lost lead actually is.

Five Key Areas to Consider When Creating an Effective Mobile Marketing Campaign

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This could be the number of apps installed, the number of SMS responses or website visits achieved, or the volume of mobile purchases generated. They've fundamentally changed the way people do everything from communicate to read the news. Now mobile devices are reshaping the way consumers buy products and services - and it's happening at breakneck speed. But where do you start?

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