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Four marketing mega trends nobody’s talking about

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Meaning, keep all your content on your website. People don’t want to visit your website any more. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening.

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Three Types of Goals and KPIs Needed for Social Media Analytics

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Social Traffic: The increase of traffic coming from social media sites to a website or blog; which is another way to see if your social content marketing efforts are paying off. By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed?

Four ways Facebook Instant Articles will dramatically impact marketing

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WordPress powers more than 25 percent of all websites, according to Facebook, so making it easier for WordPress users to sign up for Instant Articles will certainly open the floodgates to an incredible new wave of content. Inbound marketing content theoretically earns the attention of potential customers, makes the company easy to be found, and draws viewers to your website like a magnet.

How to become an influencer (even if you’re a little guy!)

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Today, I’ve been featured in websites such as Forbes, Entrepreneur, Inc, Lifehacker, Mashable, Huffington Post and many others. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee. Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. You’re wrong. Not exactly New York or Paris.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

5 Reasons most content marketing is FAR behind where it needs to be

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They may not visit a blog, website, or long-form content at that time of day but they may scan tweets and headlines. People are not coming to your brand through the back door of social media, not the front door of your website. No industry has been under more attack from emerging technologies than the press. But how do we get them to COME BACK again? They deliver something new.

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Adapting To The NEW Consumer With Better Analytics

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Example: That campaign video produced 20,000 views but how many of those views translated in traffic to the website? They need to connect the dots between all customer touch points: on social, on the website, in person at retail and on customer service calls.  By Brooke B. Sellas, {grow} Contributing Columnist. At least, that’s what Hessie has to say. Now it is. Over To You.

20 Ideas to super-charge your social media network

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On your Facebook page include a link to your Twitter profile in the Websites section. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. It is really, really hard to get content to move. Why Twitter?

5 questions you should ask yourself every day before bed

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Well, a Japanese friend of mine worked on the official tourist website for Tokyo. By Mars Dorian, {grow} Contributing Columnist. I’m a vampire. No, not the solar-phobic Transylvanian bloodsucker with his campy cape, but the graveyard worker who spends all night hitting the keyboard and dropping into bed when the first sun rays sneak through my curtains. Questions, in other words.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

What are the most reliable content channels to connect with customers?

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It is a sleeper in some ways because many people view content on Pinterest and then go to the actual website to buy or learn more. This is especially significant for new businesses or new websites with low site authority. It is a sleeper in some ways because many people view content on Pinterest and then go to the actual website to buy or learn more. Is anybody reading it?

One easy tip to increase content sharing immediately

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However, it’s shocking to see how many company websites miss this simple point. However, it's shocking to see how many company websites miss this simple point. In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared.

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The 6 Scariest Words in Digital Marketing

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percent of all referral traffic to publishers’ websites comes from Facebook (slightly more than Google at 39.5 Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends.

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Case study: Small business content marketing success

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So we set about re-designing our website and testing some Google ads. By answering questions consistently on our blog three times every week, in 18 months we had reached more than 10,000 website visitors per month and developed a Facebook following of more than 30,000 fans! The content acted like a magnet to our website with the help of our social media promotion. The Results.

The business case for unbranded content

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The company created an unbranded television commercial encouraging people to visit a “ Why So Awake ” website: The website discusses new research on the causes of insomnia and encourages them to talk to their doctor about alternatives. In this age of overwhelming content, our consumers can steer around what bore them. Turns out, there could be some very good reasons.

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Content Shock is here. Now what?

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They have websites that are established, respected, and powerful. They have websites that are established, respected, and powerful. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. The evidence is in. Google it!

Break the mold: Why content marketing needs to be like a chalupa

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“About an year ago, we wanted to get exposure on a major media website like VentureBeat. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” ” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. The content chalupa.

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Deleting Your Social Media Business Page? Read This First.

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Sure … like: Keeping traffic focused on your website (versus elsewhere). Plus, there are lots of other reasons throwing the baby out with the bathwater may not be the best option: Your social media business page is driving decent referral traffic to your website. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster?

From newbie to expert, here are the best social media tools for your business

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In building a website, they might not have any problem putting together a brand new self-hosted WordPress site, but be at a loss to create an image. Website Tools. It’s simply a framework made from HTML, CSS, and JavaScript so that you can copy-paste your way to a beautiful website. You can find her on Twitter , or at her brand-new (please don’t judge) website.

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The strategy behind the content

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In 2016 I intend to improve the quality and consistency of my email newsletter offering when I overhaul the website. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. It’s significant. Everything. Podcasting. Books.

How I get more stuff done than you: Focus

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You may be thinking, “Well, I love tweaking my website … I could NEVER give that up!” By Mark Schaefer. help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” College — Developing world-class courses for my grad-level university students.

Research proves there is still a place for long form content

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Pew researchers spent months digging deeply into the details of 117 million anonymized,  cellphone interactions with 74,840 articles from 30 websites in September 2015. That falls to 132 seconds for those who visit the article directly or follow an email link, 125 when arriving from an external website, 119 from search and 111 from social media.

Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to your website like a magnet. And that means those posts are NOT driving people to your website like the good old link used to do. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to your website like a magnet.

The One Thing That’s Better Than Knowing Your Customers

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” There are several ways you should be tracking customer behavior … Your Website. Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. Surveys.

Three drastic marketing changes ahead for 2017

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Goodbye website. For the longest time, I have believed that your personal website was the most important part of your online presence. The idea was logical: you have control over your self-hosted website where the content belongs 100% to you. Every follower and “soon-to-be” sees my artwork updates and can easily interact with me, which is not the case with the portfolio page on my website. The content platform is a better blog than my website. Readers already know and visit them, as opposed to your personal website. The holy grail. Wooza!

“Curation” versus Fair Use: How to keep your content safe

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This is from an actual email exchange with an agency website that did just that: If you feel this is somehow in violation then feel free to waste your money and have your lawyers contact me. But if I re-post your entire article on my website, there will be no reason for anyone to visit your website. I’m essentially hijacking your site traffic. What is Fair Use? Only it won’t.

33 Inspiring B2B digital marketing case studies

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The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download.

The new “liquid” model for content marketing strategy

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Conventional wisdom is drive people to your websit and never “build your business on rented land” but we may need to re-think this idea as our favorite channels make a play to own the attention of OUR customers. Is all that promotion going to lead them back to the company’s website? Is all that promotion going to lead them back to the company's website? Agree?

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A reasonable guide to reddit for marketers

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Therefore, in order to promote a brand or website, a user (or “redditor”) must provide more value to the community than self-promotion. While posting links to your own content, website, or brand is frowned upon, there are times when it’s completely appropriate to do so, and you will know this by getting a feel for the subreddit. What you need to know about reddit.

Looking for a job? Here are 8 reasons you need to blog

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by Bala Kadamba Although I have a blog and a personal website, but I didn't get. Have you ever considered the ways a blog can help you get a job?  I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of. In a blog, you can SHOW them. Let’s face it.

Social media giants tighten their grip on small content producers

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Website and e-mail are still safe bets. Top social media advisors have warned for years now that every network is merely a channel to guide your clients back to your website (which is hopefully privately hosted), where they are theoretically hooked by your content and ushered into your email list. By Mars Dorian, {grow} Contributing Columnist. Start a podcast. Go self-pub. Conclusion.

The one social media rule ALL businesses should follow

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Long story short, we can easily create a new Google Analytics code for their website, collect future data and run ads. And here’s a fun fact, straight from the Instagram website: Unfortunately, if you can’t access the email account you registered with and didn’t link your Instagram and Facebook accounts, we’re unable to give you access to the account. By Brooke B.

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8 Practical applications for influence marketing

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Will a link from them to your website enhance your SEO, and ultimately your site authority? Will a link from them to your website enhance your SEO, and ultimately your site authority? In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. But my prediction did come true. It’s in a café in Berlin. Finding reach when you have none.

Is there a place for social media in a boring business?

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And you are just as likely to be discovered via your LinkedIn profile, blog post or video than a website. This is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? Are you a conversational business? Organic reach is the content that is naturally connecting to customers without any promotion.

Does Your Blog Deliver a Positive User Experience?

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In website terminology this is called user experience (UX), and can be a content marketer’s invisible advantage. Consider your own experience visiting other blogs and websites. To identify potential user experience issues on your blog, think about what frustrates or annoys you when you visit a website. Consider your own experience visiting other blogs and websites.

4 Lessons learned from super niche marketing

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The most successful authors tend to have the worst social media presence and websites that you wouldn’t wish upon your enemies, while the far lesser successful ones market on all mainstream social media networks and have solid-to-good websites. By Mars Dorian, {grow} Contributing Columnist. Unsurprisingly, it bombed like the first, and I was beginning to lose faith. Marketing.

Five simple ideas to cut your blogging time in half

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It occurred to me that there are certain websites out there with content so amazing they really don’t have to worry about SEO. It occurred to me that there are certain websites out there with content so amazing they really don't have to worry about SEO. I stumbled around and fumbled around for a long time when I started this blog. Never face a blank screen. So simple and voila!

8 Easy ideas to make your presentation memorable

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Make a real connection based on a little research — One of the biggest speaking disasters I ever witnessed was when one of the giants of our business used an example in his speech that ripped a company’s website to shreds. When you give a speech, your fondest hope and dream is for people to actually REMEMBER something that you said. typical keynote speech is 45 minutes long.

The new guide to minimizing legal risks in Social Media Marketing

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This eliminates the need to get permission (you’re linking, not copying), and helps drive traffic to the creator’s website. This eliminates the need to get permission (you’re linking, not copying), and helps drive traffic to the creator’s website. Since then, some fundamental legal principles have stayed the same, but new issues have emerged as technology develops. Just don’t do it.