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Four marketing mega trends nobody’s talking about

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Meaning, keep all your content on your website. People don’t want to visit your website any more. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening.

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Content marketing strategy: Start with questions, end with insights

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Go to a website called AnswerThePublic.com. By Mark Schaefer. A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. Hub — Content that creates authority through evergreen storytelling. Hero — Epic content that goes viral. You can read about how these content types relate to SEO here. A move to insights.

The new standards for strategy and social media success

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Absolutely there are small things you can do to your content, and your website, to assure that you give your content the best chance possible to ignite. By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. It’s the company culture. It’s not.

Four ways Facebook Instant Articles will dramatically impact marketing

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WordPress powers more than 25 percent of all websites, according to Facebook, so making it easier for WordPress users to sign up for Instant Articles will certainly open the floodgates to an incredible new wave of content. Inbound marketing content theoretically earns the attention of potential customers, makes the company easy to be found, and draws viewers to your website like a magnet.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Should your content generate leads or relationships?

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The bad news is, if the reader is consuming the content on Facebook, they are not moving to our website to generate traffic and leads. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Are you sure that’s the right goal?” ” I asked. But what does a relationship model look like?

15 Amazing ways social media is changing the world

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UCL has created a website where you can browse video interviews and dig into the research but I thought I would provide a summary of some of their results. UCL has created a website where you can browse video interviews and dig into the research but I thought I would provide a summary of some of their results. What’s really going on is far more incredible. Here we go.

Use This Agenda For Your 2016 Content Marketing Plan

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Their #1 goal is to drive e-commerce sales through their website and other retailers where their product is available. Increase content on our website (perhaps with a blog) to increase metrics like time spent and pages viewed. And even though they have a new website and look, there are vast amounts of content that they’ve spent time and money developing. Brand Objectives.

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5 Reasons most content marketing is FAR behind where it needs to be

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They may not visit a blog, website, or long-form content at that time of day but they may scan tweets and headlines. People are not coming to your brand through the back door of social media, not the front door of your website. No industry has been under more attack from emerging technologies than the press. But how do we get them to COME BACK again? They deliver something new.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

How to become an influencer (even if you’re a little guy!)

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Today, I’ve been featured in websites such as Forbes, Entrepreneur, Inc, Lifehacker, Mashable, Huffington Post and many others. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee. Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. And I was right. You’re wrong. Start small.

How SMBs can get more leads through marketing automation

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How you choose to segment your list is completely up to you and it can depend a lot on what type of business, website, or blog you have. Where they shop : if you have a website and e-store, as well as a brick and mortar shop, you can segment your audience based on their preference for the online or offline store. By Lilach Bullock, {grow} Community Member. Segmenting your list.

What are the most reliable content channels to connect with customers?

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It is a sleeper in some ways because many people view content on Pinterest and then go to the actual website to buy or learn more. This is especially significant for new businesses or new websites with low site authority. It is a sleeper in some ways because many people view content on Pinterest and then go to the actual website to buy or learn more. Is anybody reading it?

Content Shock is here. Now what?

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They have websites that are established, respected, and powerful. They have websites that are established, respected, and powerful. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. The evidence is in. Google it!

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

One easy tip to increase content sharing immediately

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However, it’s shocking to see how many company websites miss this simple point. However, it's shocking to see how many company websites miss this simple point. In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared.

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From newbie to expert, here are the best social media tools for your business

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In building a website, they might not have any problem putting together a brand new self-hosted WordPress site, but be at a loss to create an image. Website Tools. It’s simply a framework made from HTML, CSS, and JavaScript so that you can copy-paste your way to a beautiful website. You can find her on Twitter , or at her brand-new (please don’t judge) website.

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The business case for unbranded content

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The company created an unbranded television commercial encouraging people to visit a “ Why So Awake ” website: The website discusses new research on the causes of insomnia and encourages them to talk to their doctor about alternatives. You probably won’t find it on the website: BabyCenter is owned by multinational company Johnson & Johnson (a client).

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Three drastic marketing changes ahead for 2017

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Goodbye website. For the longest time, I have believed that your personal website was the most important part of your online presence. The idea was logical: you have control over your self-hosted website where the content belongs 100% to you. Every follower and “soon-to-be” sees my artwork updates and can easily interact with me, which is not the case with the portfolio page on my website. The content platform is a better blog than my website. Readers already know and visit them, as opposed to your personal website. The holy grail. Wooza!

Three Types of Goals and KPIs Needed for Social Media Analytics

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Social Traffic: The increase of traffic coming from social media sites to a website or blog; which is another way to see if your social content marketing efforts are paying off. By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed?

Break the mold: Why content marketing needs to be like a chalupa

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“About an year ago, we wanted to get exposure on a major media website like VentureBeat. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” ” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. The content chalupa.

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The 6 Scariest Words in Digital Marketing

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percent of all referral traffic to publishers’ websites comes from Facebook (slightly more than Google at 39.5 Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends.

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Case study: Small business content marketing success

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So we set about re-designing our website and testing some Google ads. By answering questions consistently on our blog three times every week, in 18 months we had reached more than 10,000 website visitors per month and developed a Facebook following of more than 30,000 fans! The content acted like a magnet to our website with the help of our social media promotion. The Results.

Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to your website like a magnet. And that means those posts are NOT driving people to your website like the good old link used to do. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to your website like a magnet.

The strategy behind the content

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In 2016 I intend to improve the quality and consistency of my email newsletter offering when I overhaul the website. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. It’s significant. Everything. Podcasting. Books.

Deleting Your Social Media Business Page? Read This First.

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Sure … like: Keeping traffic focused on your website (versus elsewhere). Plus, there are lots of other reasons throwing the baby out with the bathwater may not be the best option: Your social media business page is driving decent referral traffic to your website. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster?

20 Ideas to super-charge your social media network

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On your Facebook page include a link to your Twitter profile in the Websites section. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. It is really, really hard to get content to move. Why Twitter?

33 Inspiring B2B digital marketing case studies

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The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download.

“Curation” versus Fair Use: How to keep your content safe

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This is from an actual email exchange with an agency website that did just that: If you feel this is somehow in violation then feel free to waste your money and have your lawyers contact me. But if I re-post your entire article on my website, there will be no reason for anyone to visit your website. By Kerry Gorgone, {grow} Contributing Columnist. What is Fair Use? Doubtful.

The new “liquid” model for content marketing strategy

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Conventional wisdom is drive people to your websit and never “build your business on rented land” but we may need to re-think this idea as our favorite channels make a play to own the attention of OUR customers. Is all that promotion going to lead them back to the company’s website? Is all that promotion going to lead them back to the company's website? Agree?

5 questions you should ask yourself every day before bed

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Well, a Japanese friend of mine worked on the official tourist website for Tokyo. By Mars Dorian, {grow} Contributing Columnist. I’m a vampire. No, not the solar-phobic Transylvanian bloodsucker with his campy cape, but the graveyard worker who spends all night hitting the keyboard and dropping into bed when the first sun rays sneak through my curtains. Questions, in other words.

Research proves there is still a place for long form content

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Pew researchers spent months digging deeply into the details of 117 million anonymized, cellphone interactions with 74,840 articles from 30 websites in September 2015. That falls to 132 seconds for those who visit the article directly or follow an email link, 125 when arriving from an external website, 119 from search and 111 from social media.

Is there a place for social media in a boring business?

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And you are just as likely to be discovered via your LinkedIn profile, blog post or video than a website. This is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? Are you a conversational business? Organic reach is the content that is naturally connecting to customers without any promotion.

The one social media rule ALL businesses should follow

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Long story short, we can easily create a new Google Analytics code for their website, collect future data and run ads. And here’s a fun fact, straight from the Instagram website: Unfortunately, if you can’t access the email account you registered with and didn’t link your Instagram and Facebook accounts, we’re unable to give you access to the account. By Brooke B.

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8 Easy ideas to make your presentation memorable

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Make a real connection based on a little research — One of the biggest speaking disasters I ever witnessed was when one of the giants of our business used an example in his speech that ripped a company’s website to shreds. When you give a speech, your fondest hope and dream is for people to actually REMEMBER something that you said. A typical keynote speech is 45 minutes long.

CEOs are finally embracing social. What does it mean to you?

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The company website is the top spot for CEO communications. Nearly seven in 10 CEOs (68%) have a visible presence on company websites beyond just their name and bio. This represents a two-fold surge in CEO website visibility since 2010 (32%), reflecting the larger trend of companies becoming self-publishers. The company website is the top spot for CEO communications.

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The new guide to minimizing legal risks in Social Media Marketing

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This eliminates the need to get permission (you’re linking, not copying), and helps drive traffic to the creator’s website. I’ve written in detail about the Federal Trade Commission’s requirements on disclosure on my website, but here’s the Reader’s Digest version. Since then, some fundamental legal principles have stayed the same, but new issues have emerged as technology develops.

Adapting To The NEW Consumer With Better Analytics

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Example: That campaign video produced 20,000 views but how many of those views translated in traffic to the website? They need to connect the dots between all customer touch points: on social, on the website, in person at retail and on customer service calls. By Brooke B. Sellas, {grow} Contributing Columnist. At least, that’s what Hessie has to say. Now it is. Over To You.

Does Your Blog Deliver a Positive User Experience?

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In website terminology this is called user experience (UX), and can be a content marketer’s invisible advantage. Consider your own experience visiting other blogs and websites. To identify potential user experience issues on your blog, think about what frustrates or annoys you when you visit a website. Consider your own experience visiting other blogs and websites.