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Should your content generate leads or relationships?

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The bad news is, if the reader is consuming the content on Facebook, they are not moving to our website to generate traffic and leads. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Are you sure that’s the right goal?” ” I asked. But what does a relationship model look like?

15 Amazing ways social media is changing the world

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UCL has created a website where you can browse video interviews and dig into the research but I thought I would provide a summary of some of their results. UCL has created a website where you can browse video interviews and dig into the research but I thought I would provide a summary of some of their results. What’s really going on is far more incredible. Here we go. 1.

Four ways Facebook Instant Articles will dramatically impact marketing

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WordPress powers more than 25 percent of all websites, according to Facebook, so making it easier for WordPress users to sign up for Instant Articles will certainly open the floodgates to an incredible new wave of content. Inbound marketing content theoretically earns the attention of potential customers, makes the company easy to be found, and draws viewers to your website like a magnet.

Use This Agenda For Your 2016 Content Marketing Plan

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Their #1 goal is to drive e-commerce sales through their website and other retailers where their product is available. Increase content on our website (perhaps with a blog) to increase metrics like time spent and pages viewed. And even though they have a new website and look, there are vast amounts of content that they’ve spent time and money developing. Brand Objectives.

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Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

Break the mold: Why content marketing needs to be like a chalupa

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“About an year ago, we wanted to get exposure on a major media website like VentureBeat. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” ” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. The content chalupa.

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One easy tip to increase content sharing immediately

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However, it’s shocking to see how many company websites miss this simple point. However, it's shocking to see how many company websites miss this simple point. In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared.

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5 Reasons most content marketing is FAR behind where it needs to be

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They may not visit a blog, website, or long-form content at that time of day but they may scan tweets and headlines. People are not coming to your brand through the back door of social media, not the front door of your website. No industry has been under more attack from emerging technologies than the press. But how do we get them to COME BACK again? They deliver something new.

The business case for unbranded content

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The company created an unbranded television commercial encouraging people to visit a “ Why So Awake ” website: The website discusses new research on the causes of insomnia and encourages them to talk to their doctor about alternatives. In this age of overwhelming content, our consumers can steer around what bore them. Turns out, there could be some very good reasons.

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What are the most reliable content channels to connect with customers?

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It is a sleeper in some ways because many people view content on Pinterest and then go to the actual website to buy or learn more. This is especially significant for new businesses or new websites with low site authority. It is a sleeper in some ways because many people view content on Pinterest and then go to the actual website to buy or learn more. Is anybody reading it?

Looking for a job? Here are 8 reasons you need to blog

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by Bala Kadamba Although I have a blog and a personal website, but I didn't get. Have you ever considered the ways a blog can help you get a job?  I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of. In a blog, you can SHOW them. Let’s face it.

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

From newbie to expert, here are the best social media tools for your business

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In building a website, they might not have any problem putting together a brand new self-hosted WordPress site, but be at a loss to create an image. Website Tools. It’s simply a framework made from HTML, CSS, and JavaScript so that you can copy-paste your way to a beautiful website. You can find her on Twitter , or at her brand-new (please don’t judge) website.

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Content Shock is here. Now what?

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They have websites that are established, respected, and powerful. They have websites that are established, respected, and powerful. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. The evidence is in. Google it!

Research proves there is still a place for long form content

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Pew researchers spent months digging deeply into the details of 117 million anonymized,  cellphone interactions with 74,840 articles from 30 websites in September 2015. That falls to 132 seconds for those who visit the article directly or follow an email link, 125 when arriving from an external website, 119 from search and 111 from social media.

16 Essential educational resources for the marketing professional

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You can find her on  Twitter , or at her brand-new (please don’t judge)  website. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. General Learning Resources. Mastery   by Robert Greene.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

8 Practical applications for influence marketing

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Will a link from them to your website enhance your SEO, and ultimately your site authority? Will a link from them to your website enhance your SEO, and ultimately your site authority? In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. But my prediction did come true. It’s in a café in Berlin. Finding reach when you have none.

“Curation” versus Fair Use: How to keep your content safe

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This is from an actual email exchange with an agency website that did just that: If you feel this is somehow in violation then feel free to waste your money and have your lawyers contact me. But if I re-post your entire article on my website, there will be no reason for anyone to visit your website. I’m essentially hijacking your site traffic. What is Fair Use? Only it won’t.

The strategy behind the content

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In 2016 I intend to improve the quality and consistency of my email newsletter offering when I overhaul the website. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. It’s significant. Everything. Podcasting. Books.

The one social media rule ALL businesses should follow

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Long story short, we can easily create a new Google Analytics code for their website, collect future data and run ads. And here’s a fun fact, straight from the Instagram website: Unfortunately, if you can’t access the email account you registered with and didn’t link your Instagram and Facebook accounts, we’re unable to give you access to the account. By Brooke B.

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to your website like a magnet. And that means those posts are NOT driving people to your website like the good old link used to do. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to your website like a magnet.

Does Your Blog Deliver a Positive User Experience?

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In website terminology this is called user experience (UX), and can be a content marketer’s invisible advantage. Consider your own experience visiting other blogs and websites. To identify potential user experience issues on your blog, think about what frustrates or annoys you when you visit a website. Consider your own experience visiting other blogs and websites.

Five simple ideas to cut your blogging time in half

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It occurred to me that there are certain websites out there with content so amazing they really don’t have to worry about SEO. It occurred to me that there are certain websites out there with content so amazing they really don't have to worry about SEO. I stumbled around and fumbled around for a long time when I started this blog. Never face a blank screen. So simple and voila!

A Special Message for You: The Power of Personalized Marketing

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Personalization might mean creating messages specific to users who are logged into your website, offering tutorials or related information on what they’re trying to do based on their actions on your site. By Kerry Gorgone, {grow} Contributing Columnist. Great. Another newsletter I don’t remember subscribing to just sent me a weekly update. Why his? The answer: relevance and personalization.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

3 Ways to know your prospects as well as they know you!

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As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same. As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same. What Is A Prospect? Brooke B.

33 Inspiring B2B digital marketing case studies

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The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download.

The new “liquid” model for content marketing strategy

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Conventional wisdom is drive people to your websit and never “build your business on rented land” but we may need to re-think this idea as our favorite channels make a play to own the attention of OUR customers. Is all that promotion going to lead them back to the company’s website? Is all that promotion going to lead them back to the company's website? Agree?

Demanding Clients: How Far Should You Let Them Go?

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While you only posted twice for the entire month of March to your Facebook Page, 80% your website traffic that same month came from the Facebook ads we created and managed for you. I get it. Everyone has demanding clients. I’ve been feeding myself the usual clichés lately … “If it were easy everyone would do it.” When Demanding Clients Become Detrimental. And Dad?

Are marketers getting lost in the Dark Funnel?

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For the most part, prospects found your website before they discovered anything else about your brand. Today, customers educate themselves in countless ways and your website may not even be in the mix. Current technology provides detailed engagement data only after a customer or prospect visits your website and identifies themselves. How did this person hear about us?

4 Lessons learned from super niche marketing

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The most successful authors tend to have the worst social media presence and websites that you wouldn’t wish upon your enemies, while the far lesser successful ones market on all mainstream social media networks and have solid-to-good websites. By Mars Dorian, {grow} Contributing Columnist. Unsurprisingly, it bombed like the first, and I was beginning to lose faith. Marketing.

As digital ad options dry up, marketers turn desperate

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found a way to make money off of other people’s websites, the best content websites in the business in fact.” ” “You mean when I click on a link to a company’s website they would see OUR ad?” And we can re-direct their site visitors to our website?” You mean when I click on a link to a company's website they would see OUR ad?”.

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5 Critical things you need to know about Periscope now

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You can find her on  Twitter , or at her brand-new (please don’t judge)  website. By Kiki Schirr, {grow} Contributing Columnist. Golberg. This month Twitter started autoplaying Periscope streams within its feed. At the beginning of the week I had less than 10,000 “hearts” on Periscope, while popular people and brands tend to have more than a million. million hearts.

Marketing Resources for 2016: Old School meets New Cool

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Evil By Design by Chris Nodder- While gimmicky, this book centered around the “7 Deadly Sins” is a great introduction to website layout for any marketer or new user experience designer. 4. Evil By Design by Chris Nodder- While gimmicky, this book centered around the “7 Deadly Sins” is a great introduction to website layout for any marketer or new user experience designer. 4.

Lessons learned while deleting 274 blog posts

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I’m in the process of creating a new website (soon to be revealed with the help of Joel Hughes and his Glass Mountains Digital Agency ) and decided it was time to clean house. I'm in the process of creating a new website (soon to be revealed with the help of Joel Hughes and his Glass Mountains Digital Agency) and decided it was time to clean house. Irrelevant posts. Silly stuff.

What is the future of blogging?

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They don’t want to send links back to your website. It seems to be that time of year when the “is blogging dead” debate swirls around the social web. Of course it’s not dead, but it is changing … a lot! In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be?

CEOs are finally embracing social. What does it mean to you?

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The company website is the top spot for CEO communications.  Nearly seven in 10 CEOs (68%) have a visible presence on company websites beyond just their name and bio. This represents a two-fold surge in CEO website visibility since 2010 (32%), reflecting the larger trend of companies becoming self-publishers. 2. The company website is the top spot for CEO communications. Nearly

Is there a place for social media in a boring business?

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And you are just as likely to be discovered via your LinkedIn profile, blog post or video than a website. This is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? Are you a conversational business? Organic reach is the content that is naturally connecting to customers without any promotion.

8 Easy ideas to make your presentation memorable

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Make a real connection based on a little research — One of the biggest speaking disasters I ever witnessed was when one of the giants of our business used an example in his speech that ripped a company’s website to shreds. When you give a speech, your fondest hope and dream is for people to actually REMEMBER something that you said. typical keynote speech is 45 minutes long.

The new guide to minimizing legal risks in Social Media Marketing

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This eliminates the need to get permission (you’re linking, not copying), and helps drive traffic to the creator’s website. This eliminates the need to get permission (you’re linking, not copying), and helps drive traffic to the creator’s website. Since then, some fundamental legal principles have stayed the same, but new issues have emerged as technology develops. Just don’t do it.

Four overlooked B2B marketing ideas you can use now

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Website personalization. Your website is the one place you can be nearly certain serious prospects will eventually visit, and the one place where you control the entire experience. Website personalization. Your website is the one place you can be nearly certain serious prospects will eventually visit, and the one place where you control the entire experience. Your Turn.