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Should your content generate leads or relationships?

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The bad news is, if the reader is consuming the content on Facebook, they are not moving to our website to generate traffic and leads. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Are you sure that’s the right goal?” ” I asked. But what does a relationship model look like?

Four ways Facebook Instant Articles will dramatically impact marketing

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WordPress powers more than 25 percent of all websites, according to Facebook, so making it easier for WordPress users to sign up for Instant Articles will certainly open the floodgates to an incredible new wave of content. Inbound marketing content theoretically earns the attention of potential customers, makes the company easy to be found, and draws viewers to your website like a magnet.

15 Amazing ways social media is changing the world

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UCL has created a website where you can browse video interviews and dig into the research but I thought I would provide a summary of some of their results. UCL has created a website where you can browse video interviews and dig into the research but I thought I would provide a summary of some of their results. What’s really going on is far more incredible. Here we go. 1.

Case study: Small business content marketing success

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So we set about re-designing our website and testing some Google ads. By answering questions consistently on our blog three times every week, in 18 months we had reached more than 10,000 website visitors per month and developed a Facebook following of more than 30,000 fans! The content acted like a magnet to our website with the help of our social media promotion. The Results.

Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

20 Ideas to super-charge your social media network

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On your Facebook page include a link to your Twitter profile in the Websites section. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. It is really, really hard to get content to move. Why Twitter?

The 6 Scariest Words in Digital Marketing

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percent of all referral traffic to publishers’ websites comes from Facebook (slightly more than Google at 39.5 Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends.

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The business case for unbranded content

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The company created an unbranded television commercial encouraging people to visit a “ Why So Awake ” website: The website discusses new research on the causes of insomnia and encourages them to talk to their doctor about alternatives. In this age of overwhelming content, our consumers can steer around what bore them. Turns out, there could be some very good reasons.

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Deleting Your Social Media Business Page? Read This First.

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Sure … like: Keeping traffic focused on your website (versus elsewhere). Plus, there are lots of other reasons throwing the baby out with the bathwater may not be the best option: Your social media business page is driving decent referral traffic to your website. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster?

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

What are the most reliable content channels to connect with customers?

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It is a sleeper in some ways because many people view content on Pinterest and then go to the actual website to buy or learn more. This is especially significant for new businesses or new websites with low site authority. It is a sleeper in some ways because many people view content on Pinterest and then go to the actual website to buy or learn more. Is anybody reading it?

Break the mold: Why content marketing needs to be like a chalupa

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“About an year ago, we wanted to get exposure on a major media website like VentureBeat. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” ” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. The content chalupa.

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Content Shock is here. Now what?

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They have websites that are established, respected, and powerful. They have websites that are established, respected, and powerful. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. The evidence is in. Google it!

From newbie to expert, here are the best social media tools for your business

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In building a website, they might not have any problem putting together a brand new self-hosted WordPress site, but be at a loss to create an image. Website Tools. It’s simply a framework made from HTML, CSS, and JavaScript so that you can copy-paste your way to a beautiful website. You can find her on Twitter , or at her brand-new (please don’t judge) website.

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Social media giants tighten their grip on small content producers

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Website and e-mail are still safe bets. Top social media advisors have warned for years now that every network is merely a channel to guide your clients back to your website (which is hopefully privately hosted), where they are theoretically hooked by your content and ushered into your email list. By Mars Dorian, {grow} Contributing Columnist. Start a podcast. Go self-pub. Conclusion.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Is content swiping smart marketing or brand desperation?

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Forbes lifted an answer from Quora (a site that posts answers to questions) and pasted it as a fresh article on its own website. By Mark Schaefer. The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. But something did not seem quite right. Here’s a screen shot. Can you detect something strange here?

The strategy behind the content

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In 2016 I intend to improve the quality and consistency of my email newsletter offering when I overhaul the website. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. It’s significant. Everything. Podcasting. Books.

Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to your website like a magnet. And that means those posts are NOT driving people to your website like the good old link used to do. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to your website like a magnet.

“Curation” versus Fair Use: How to keep your content safe

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This is from an actual email exchange with an agency website that did just that: If you feel this is somehow in violation then feel free to waste your money and have your lawyers contact me. But if I re-post your entire article on my website, there will be no reason for anyone to visit your website. I’m essentially hijacking your site traffic. What is Fair Use? Only it won’t.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

33 Inspiring B2B digital marketing case studies

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The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download.

4 Lessons learned from super niche marketing

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The most successful authors tend to have the worst social media presence and websites that you wouldn’t wish upon your enemies, while the far lesser successful ones market on all mainstream social media networks and have solid-to-good websites. By Mars Dorian, {grow} Contributing Columnist. Unsurprisingly, it bombed like the first, and I was beginning to lose faith. Marketing.

The new “liquid” model for content marketing strategy

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Conventional wisdom is drive people to your websit and never “build your business on rented land” but we may need to re-think this idea as our favorite channels make a play to own the attention of OUR customers. Is all that promotion going to lead them back to the company’s website? Is all that promotion going to lead them back to the company's website? Agree?

The one social media rule ALL businesses should follow

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Long story short, we can easily create a new Google Analytics code for their website, collect future data and run ads. And here’s a fun fact, straight from the Instagram website: Unfortunately, if you can’t access the email account you registered with and didn’t link your Instagram and Facebook accounts, we’re unable to give you access to the account. By Brooke B.

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

8 Practical applications for influence marketing

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Will a link from them to your website enhance your SEO, and ultimately your site authority? Will a link from them to your website enhance your SEO, and ultimately your site authority? In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. But my prediction did come true. It’s in a café in Berlin. Finding reach when you have none.

Research proves there is still a place for long form content

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Pew researchers spent months digging deeply into the details of 117 million anonymized,  cellphone interactions with 74,840 articles from 30 websites in September 2015. That falls to 132 seconds for those who visit the article directly or follow an email link, 125 when arriving from an external website, 119 from search and 111 from social media.

Five simple ideas to cut your blogging time in half

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It occurred to me that there are certain websites out there with content so amazing they really don’t have to worry about SEO. It occurred to me that there are certain websites out there with content so amazing they really don't have to worry about SEO. I stumbled around and fumbled around for a long time when I started this blog. Never face a blank screen. So simple and voila!

16 Essential educational resources for the marketing professional

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You can find her on  Twitter , or at her brand-new (please don’t judge)  website. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. General Learning Resources. Mastery   by Robert Greene.

Is there a place for social media in a boring business?

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And you are just as likely to be discovered via your LinkedIn profile, blog post or video than a website. This is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? Are you a conversational business? Organic reach is the content that is naturally connecting to customers without any promotion.

A Special Message for You: The Power of Personalized Marketing

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Personalization might mean creating messages specific to users who are logged into your website, offering tutorials or related information on what they’re trying to do based on their actions on your site. By Kerry Gorgone, {grow} Contributing Columnist. Great. Another newsletter I don’t remember subscribing to just sent me a weekly update. Why his? The answer: relevance and personalization.

8 Easy ideas to make your presentation memorable

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Make a real connection based on a little research — One of the biggest speaking disasters I ever witnessed was when one of the giants of our business used an example in his speech that ripped a company’s website to shreds. When you give a speech, your fondest hope and dream is for people to actually REMEMBER something that you said. typical keynote speech is 45 minutes long.

The new guide to minimizing legal risks in Social Media Marketing

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This eliminates the need to get permission (you’re linking, not copying), and helps drive traffic to the creator’s website. This eliminates the need to get permission (you’re linking, not copying), and helps drive traffic to the creator’s website. Since then, some fundamental legal principles have stayed the same, but new issues have emerged as technology develops. Just don’t do it.

CEOs are finally embracing social. What does it mean to you?

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The company website is the top spot for CEO communications.  Nearly seven in 10 CEOs (68%) have a visible presence on company websites beyond just their name and bio. This represents a two-fold surge in CEO website visibility since 2010 (32%), reflecting the larger trend of companies becoming self-publishers. 2. The company website is the top spot for CEO communications. Nearly

Four overlooked B2B marketing ideas you can use now

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Website personalization. Your website is the one place you can be nearly certain serious prospects will eventually visit, and the one place where you control the entire experience. Website personalization. Your website is the one place you can be nearly certain serious prospects will eventually visit, and the one place where you control the entire experience. Your Turn.

Marketing Resources for 2016: Old School meets New Cool

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Evil By Design by Chris Nodder- While gimmicky, this book centered around the “7 Deadly Sins” is a great introduction to website layout for any marketer or new user experience designer. 4. Evil By Design by Chris Nodder- While gimmicky, this book centered around the “7 Deadly Sins” is a great introduction to website layout for any marketer or new user experience designer. 4.

5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

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View your guest’s personal blog or corporate website. By Kerry Gorgone, {grow} Contributing Columnist. Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy , the ship’s doctor on the original “Star Trek” series. You get the idea. For more fun McCoyisms, check out this site.). Study up. Research before you interview someone.

What is the future of blogging?

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They don’t want to send links back to your website. It seems to be that time of year when the “is blogging dead” debate swirls around the social web. Of course it’s not dead, but it is changing … a lot! In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be?

A reasonable guide to reddit for marketers

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Therefore, in order to promote a brand or website, a user (or “redditor”) must provide more value to the community than self-promotion. While posting links to your own content, website, or brand is frowned upon, there are times when it’s completely appropriate to do so, and you will know this by getting a feel for the subreddit. What you need to know about reddit.