If I then engage on your website or then even send a message with an inquiry (email, messaging, SMS, etc.), Charles Hartness. To find a solution to a problem, most of us need to engage in a dialogue with a solution provider.  As a solution provider, you need to find people with a problem who can use your particular brand of solution and then engage them in a dialogue about why you have something that will meet their needs.  Whether you are solution-searching or solution-selling, the nature of the dialogue is essential to the delivery of the right solution. So what is true dialogue?  MORE >>

Mobile marketing can now move beyond mobile messaging; mobile email, mobile websites and mobile applications will become viable channels for marketers.  Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  It’s surprising how many times I’ve revised it in just a month, so my top 10 predictions for next year will probably change just as quickly. Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. Mobile marketing explodes. MORE >>

Our client’s website primarily existed to drive traffic to their sign-up form for membership to their service club, and the client was dissatisfied with the site’s conversions. The website was pushing people into being A’s who wanted to be R’s or J’s or anything but an A. The website was pushing people into being A’s who may have wanted to be A’s eventually – even later in the same session. Andrew Lucyszyn. Web analytics is a balance of a number of different disciplines, but unlike a #16 seed in the NCAA basketball tournament, it’s never one-and-done.  Tweet This! MORE >>

When I think of attracting visitors to a website, I think of constructing as many pathways as possible into the site. The paths become the portal that transforms an unknown prospect to a recognized and all-important “site visitor”— someone who CHOSE to come to my site. Examples of pathways could be natural search, email, a blog, tweets, paid search, video, online ads, plus all of the many offline channels such as TV, radio, outdoor, print, direct mail and non-traditional MORE >>

On the other hand, if they can’t put their finger on the right information they feel confused and frustrated and they rightfully take it out on the last place that didn’t deliver satisfaction – your website, your email, your direct mail, your call center Forget about managing your relationship with your customer. Today she manages the relationship with you! This new fact becomes real in every dialogue or customer interaction you have. When your customer or prospect finds the information they were looking for – or were ready for- they feel satisfied and empowered. MORE >>