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Everything Technology Marketing

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. Here are the Top-5 Trends in B2B Lead Generation (for more details download the report ): The number one challenge for B2B marketers: Generating high quality leads.

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. Your content marketing strategy must determine what these downloadable pieces of content will be about and how you will promote them on your website.

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New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

For more information visit our website, or contact Michael Latchford at mlatchford@idgenteprise.com or 508.766.5376.'

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New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

The most popular channels to deliver content: website, live events, email. The biggest challenge: producing truly engaging content. Companies spend an average of 20 percent of their budgets on content marketing. The top performance metric for content marketers is leads.

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Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

Do you want your website included? Debbie Laskey is a Marketing & Website Consultant in Los Angeles, California. Do you want the number of employees stated as well as which employees were terminated and which were promoted? What is the one sentence that best states your competitive positioning?

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It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

Within digital marketing, the largest share of the budget will go toward company websites (26.7%), followed by display ads (21.0%), email marketing (18.6%), search ads (13.6%), search engine optimization (7.6%), digital events (7.1%) and social networks (5.4%). This year, IDC says, tech companies will allocate 19.3%

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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Behavior is how users interact with your content and website and what marketing stimulus they respond to. But in a broader sense you can incorporate the dimensions and values from your segmentation efforts, and use behavior and interaction with your website content for lead scoring early in the engagement process.