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Direct Response Coach

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How you can – and why you should – use your website to teach

Direct Response Coach

For the most part, websites are used to showcase a company for its products and/or services. With the right strategy and mindset, your website also has the potential for serving your target community […]. The goal has always been to impress, explain, demonstrate, persuade and, ultimately, to sell.

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How you can – and why you should – use your website to teach

Direct Response Coach

The post How you can – and why you should – use your website to teach appeared first on McCarthy and King Marketing.

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How to create website content without a blog

Direct Response Coach

The post How to create website content without a blog appeared first on McCarthy and King Marketing. Having a blog also serves as a built-in reminder that it’s time (or past time) to produce a new article. I know because I’ve been meaning to write this article for two weeks now. [.]

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Do you have the patience for content and inbound marketing?

Direct Response Coach

There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. We use it ourselves and believe it’s an important long-term strategy for every business. Note I said long-term – and therein lies the challenge for many organizations. I’ll explain in a minute, [.].

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Landing Pages: Do you need a squeeze page or sales page – or both?

Direct Response Coach

In the beginning, you might have sent people to your website, [.]. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. The post Landing Pages: Do you need a squeeze page or sales page – or both?

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The House of a Thousand Doors

Direct Response Coach

How creating a website today requires a new “content marketing” mindset. I remember the first website I created. It was the typical five-page website. I organized my website in what seemed like a logical way. I had a Home page along with separate pages for Services, Industries, About Us and Contact Us.

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Why Remarketing is a MUST for every business

Direct Response Coach

Remarketing (also called Retargeting) is an advertising campaign designed to reach people who have previously visited your website. With Remarketing, those excuses won’t fly. What is Remarketing? Most people are [.]. The post Why Remarketing is a MUST for every business appeared first on McCarthy and King Marketing.

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