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Crimson Marketing

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What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)

Crimson Marketing

It’s about trust: According to a Nielsen research survey of advertising mediums, text and banner ads on mobile devices are the least trusted form of advertising, while a brand’s website content is somewhat surprisingly number two on the list. Gilad de Vries leads corporate development and products for Outbrain.

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The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns

Crimson Marketing

Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. If you’re not monitoring buyer behavior on your website, you’re missing out on a huge marketing opportunity.

Campaigns 100
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What Not to Do With Your Online Presence in 2013

Crimson Marketing

Here are just a few: Don’t: Substitute a social media page for a website. Do: Get a professional website. Don’t: Build a “flashy” mobile website. We recently ran across this good reminder list from Marketing Profs of do’s and don’ts for your online marketing activities. Corporate Marketing'

Banners 100
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How to Optimize the Customer Experience With Behavioral Data (with Scott Sanborn, Lending Club COO & CMO)

Crimson Marketing

He explains how website function, marketing channels, credit score and operations process factor in to multiple funnels, and discusses how his core team conducts multiple ongoing tests in order to decrease customer acquisition cost and increase satisfaction.

CMO 100
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Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future

Crimson Marketing

It now uses a “tag management systems” vendor to collect and unify buyer data from its main website, the rewards website, a “hotel offers” website, and its mobile application to get a complete view of customer buying patterns. Using Data Marketing to Optimize Website Conversion.

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7 Ways Big Data Restricts Marketing Analytics

Crimson Marketing

Customer data is fantastic knowledge when you want to personalize your website or improve email campaigns. Let’s look at website personalization as an example. You take your customer data and reflect customization on your website to meet your buyer demands and interest.

Analytics 100
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How Big Data Helps To Personalize Marketing and Impact ROI

Crimson Marketing

69% say it’s desktop websites. 36% reported mobile websites . .” Also having a notable impact on ROI from personlization are user preferences (70%) and web property behavior (68%). . Here are the best marketing channels for digital personalization: 78% of marketers reported email as being most popular .

ROI 100