Conversionation

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Why We Still Fight Over Social Media and Content Marketing

Conversionation

The website folks. Someone who is specialized in direct response marketing or website optimization is not a brand marketing expert. recent flagrant example I saw was the launch of a website/blog filled with tips on healthy eating by a local yoghurt brand. A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Guess not. Bloggers.

Defining Social Business: a Call for Clarity and Collaboration

Conversionation

Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Last week I stumbled upon a blog post by Gerardo A. Dada on MarketingProfs, titled “ What Exactly Is a ‘Social Business ‘?” Social is social.

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

In those days digital marketing was basically about building websites, sending emails, measuring what happened and of course search and display advertising. The whole process was upside-down and budgets to make websites (and the access to the content they contained) user-friendly, relevant and efficient were close to zero. Of course content is not king. Hurray. It gets worse.

Five Cultural Reasons Marketers Fail to Keep Up with Consumers

Conversionation

In online marketing, for instance, the organizational structure is often reflected in the navigational structure of websites, leading to failing user experiences and thus conversions as Gerry McGovern always shows when looking at task-based and customer-centric online experiences. Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other.

Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

Social Business: the Essence of Collaboration and Purpose

Conversionation

Heck, he is even often absent when simple projects such as developing a new website are discussed. The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with statements on how important all these expensive words are today. However, the words don’t matter. There is hope. We have.

From Conversation Company to Optimization Organization

Conversionation

The optimization organization Marketers should focus on interactions across every single touchpoint , whether it is a ‘social media conversation,’ an email, a website visit, a talk with a sales or customer-service rep, an interaction with an ad or even an indirect touchpoint, that cannot be measured at all. This is my second post in the series of ‘ The Future of Social Media ’. Optimization.

How to Unsuck at Personalization in Marketing

Conversionation

It is not and it’s not about just your website either. Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open rates of house lists rose 2.6% over 2010, and click-through rates grew with 1.1% in the same period. Regardless of the channels, many businesses still suck at personalization. Right.

Social and Digital in Belgium: Trends, Budgets and Challenges 2012

Conversionation

Blog Research digital marketing Belgium mobile websites ROI social media Belgium The ReferenceAt the occasion of our latest event in December, we joined forces with agency The Reference, to conduct a survey regarding the digital marketing evolutions in my home country, Belgium. The objective: give an overview of the landscape in Belgium in terms of budget, resource allocation, satisfaction, challenges and plans for 2012. We targeted decision [.].

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

Content Marketing: Blogs Deserve the Same Attention As Websites

Conversionation

The benefits and possibilities of blogs and blog marketing are – hopefully – well-known by now. Blogs play an important role in an integrated and people-oriented inbound and content marketing approach. In social media marketing, blogs are often – not always justly – described as the “hubs&# around which all social activities take place. However, [.]. Blog Blogging Content marketing Social media marketing content marketing conversion corporate blog CRM dialogue marketing automation reputation

Business risks from and for the insurance industry

Conversionation

Digital technologies and innovations, the increasing digital communications behavior of consumers, feedback and comparison websites, the list goes on. Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context.

Social Media and Inbound in B2B Marketing: Evolutions and Challenges

Conversionation

70% of respondents will spend more on their website marketing, followed closely by email 68% and 62% reporting they planned to increase spending on social media. The fact that B2B marketers want to spend more on their websites, email and social media in this social and multi-channel era means many things but it certainly means that search engine marketing, database-driven marketing, customer intelligence and…content play an increasing role. Let’s take a look at where they expect the money to be going. B2B social media marketing (obviously) is on the rise as well.

Marketing Optimization: Focus on the Customer Top Tasks

Conversionation

During the first of his two keynotes at our Antwerp event, Gerry McGovern showed why and how businesses should focus on the top tasks of their website visitors and customers in general. Identify those customer top tasks, remove the distractions and clutter, make it simple, reduce the noise, and don’t fall for the cult [.]. Blog Conversion marketing Marketing optimization Usability customer top tasks Gerry McGovern

Definitive Guide to Planning a New Content Initiative

Behold their mission statement, per their website: “We are driven by a commitment to create a platform where by all women can reach. like corporate website, blogs or all-customer email newsletters. or website property, it’s pretty important that you think this through. your website channel. Using your website’s blog to post weekly fitness video snippets and informative.

Conversion Rate Optimization Research Shows Blatant Lack Of Strategy

Conversionation

Businesses with a structured way to convert website visitors into customers are more likely to get better conversion rates and boost sales than those that are more disorganized. Econsultancy’s Graham Charlton reported on this finding from the company’s latest Conversion Rate Optimization report in a recent post. It seems obvious but apparently for many marketers [.]. Blog Conversion Research A/B testing conversion optimization conversion rate optimization CRO

Fans, Followers and Ecosystems: Retention Beyond the Customer Matters

Conversionation

Just think about the impact of a post on a good blog (good PageRank, etc.) on SEO and thus on the “strength” of your blog and website from an “inbound” marketing perspective (“being found&# ). What if that post gets shared a lot and leads to more posts or bookmarks, linking to your blog or website? Look up the definition of a prospect and you’ll find different explanations.

Media 17

Search engine marketing and social: why SEO and search engine optimized content are not enough

Conversionation

In order for your website or other online properties to be found online (inbound marketing), you still need a good search engine optimization strategy. Defining relevant keywords for your business and, more than ever, for your target groups. Relevance is increasingly becoming important in search. Click title to read more

Inbound marketing: blogs are the websites of the social Web

Conversionation

little more than a decade ago many companies had no websites. Many businesses don't have a blog yet. Too bad since blogs are really social media hubs and more. But there is hope. Since blogs are almost a must for all businesses that want to do "something" with social media. And if they had one, Click title to read more

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Social media and search engine marketing: identifying keywords with social media monitoring

Conversionation

If you want a website, blog or specific page to be found via search. I guess I don’t have to explain the importance of finding good keywords in search engine marketing. Click title to read more

The need to move beyond simple metrics in email marketing

Conversionation

Those who owned a website were already satisfied if they could monitor how much traffic was being generated, how many pages visitors. //. In the early days of the Internet, measuring the impact of your online activities was very simple. Click title to read more

How different social media users influence news differently and what it says about bloggers, Twitter users and YouTube “viewers”

Conversionation

//. //. Journalism.org, the website of the American “Pew Research Center's Project for Excellence in Journalism”, features an interesting post that provides data on the sources that people, in this case Americans, use for their. Click title to read more

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentManufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. This is only a content summary. Please click on the headline to read the full article.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. There are two things a solid brand identity and your business website absolutely need to succeed. Better Comments Setup.

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. The post Stop redesigning your website appeared first on Biznology. There. said it. You get the idea.

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. We hope this list is extensive, cumulative, and helpful in your journey to launching a new website.

Top 10 Essential Features Every Small Business Website Must Have

B2B Marketing Insider

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group. Marketing Strategy essential features small business website

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Act casual, and write your website content

Biznology

Do things get awkward when people visit your website? Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. This app includes a heat map to show you where website visitors click and pages they browse.

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.]. Do you? This is only a content summary.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). OK, fine.

Will apps replace websites soon?

Biznology

Now it seems that there may be an app to replace the mighty website as a business tool. Soon, will apps take priority over websites as a business tool? Just last week, Facebook’s head of product design, Jon Lax, posed the question at the design event Semi Permanent, suggesting that websites may be a dying business. Is Simplicity the Key to Website Success and Survival?

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. I’m not talking about the aesthetics of a site which can be [.] The post Why do so Many Industrial Website Redesigns Fail? Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read. This is only a content summary.