Conversionation

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Why We Still Fight Over Social Media and Content Marketing

Conversionation

The website folks. Someone who is specialized in direct response marketing or website optimization is not a brand marketing expert. recent flagrant example I saw was the launch of a website/blog filled with tips on healthy eating by a local yoghurt brand. A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Guess not. Bloggers.

Defining Social Business: a Call for Clarity and Collaboration

Conversionation

Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Last week I stumbled upon a blog post by Gerardo A. Dada on MarketingProfs, titled “ What Exactly Is a ‘Social Business ‘?” Social is social.

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

In those days digital marketing was basically about building websites, sending emails, measuring what happened and of course search and display advertising. The whole process was upside-down and budgets to make websites (and the access to the content they contained) user-friendly, relevant and efficient were close to zero. Of course content is not king. Hurray. It gets worse.

Five Cultural Reasons Marketers Fail to Keep Up with Consumers

Conversionation

In online marketing, for instance, the organizational structure is often reflected in the navigational structure of websites, leading to failing user experiences and thus conversions as Gerry McGovern always shows when looking at task-based and customer-centric online experiences. Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other.

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Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

Optimize: a Holistic View of Content and Marketing Optimization

Conversionation

Lee, who has a tremendous experience in, among others, website optimization and SEO, had an ‘aha moment’, converging the ideas he had about optimization as a holistic activity after a talk with a Google engineer at a conference. Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. That’s optimization.

Content in Context: How Sharing Equals Creating Content

Conversionation

Businesses were building websites without relevant content too often. Last Thursday I spoke at the Customer Media Conference in Haarlem, The Netherlands. The topic: content in context. As I was drowning in work the last few months – which I didn’t know when agreeing to do a keynote – I made my presentation somewhere between 10PM and 1AM. And time does get a scarce good. Content?

Social Business: the Essence of Collaboration and Purpose

Conversionation

Heck, he is even often absent when simple projects such as developing a new website are discussed. The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with statements on how important all these expensive words are today. However, the words don’t matter. There is hope. We have.

From Conversation Company to Optimization Organization

Conversionation

The optimization organization Marketers should focus on interactions across every single touchpoint , whether it is a ‘social media conversation,’ an email, a website visit, a talk with a sales or customer-service rep, an interaction with an ad or even an indirect touchpoint, that cannot be measured at all. This is my second post in the series of ‘ The Future of Social Media ’. Optimization.

How to Unsuck at Personalization in Marketing

Conversionation

It is not and it’s not about just your website either. Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open rates of house lists rose 2.6% over 2010, and click-through rates grew with 1.1% in the same period. Regardless of the channels, many businesses still suck at personalization. Right.

Social and Digital in Belgium: Trends, Budgets and Challenges 2012

Conversionation

Blog Research digital marketing Belgium mobile websites ROI social media Belgium The ReferenceAt the occasion of our latest event in December, we joined forces with agency The Reference, to conduct a survey regarding the digital marketing evolutions in my home country, Belgium. The objective: give an overview of the landscape in Belgium in terms of budget, resource allocation, satisfaction, challenges and plans for 2012. We targeted decision [.].

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

Content Marketing: Blogs Deserve the Same Attention As Websites

Conversionation

The benefits and possibilities of blogs and blog marketing are – hopefully – well-known by now. Blogs play an important role in an integrated and people-oriented inbound and content marketing approach. In social media marketing, blogs are often – not always justly – described as the “hubs&# around which all social activities take place. However, [.]. Blog Blogging Content marketing Social media marketing content marketing conversion corporate blog CRM dialogue marketing automation reputation

Business risks from and for the insurance industry

Conversionation

Digital technologies and innovations, the increasing digital communications behavior of consumers, feedback and comparison websites, the list goes on. Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context.

Social Media and Inbound in B2B Marketing: Evolutions and Challenges

Conversionation

70% of respondents will spend more on their website marketing, followed closely by email 68% and 62% reporting they planned to increase spending on social media. The fact that B2B marketers want to spend more on their websites, email and social media in this social and multi-channel era means many things but it certainly means that search engine marketing, database-driven marketing, customer intelligence and…content play an increasing role. Let’s take a look at where they expect the money to be going. B2B social media marketing (obviously) is on the rise as well.

Marketing Optimization: Focus on the Customer Top Tasks

Conversionation

During the first of his two keynotes at our Antwerp event, Gerry McGovern showed why and how businesses should focus on the top tasks of their website visitors and customers in general. Identify those customer top tasks, remove the distractions and clutter, make it simple, reduce the noise, and don’t fall for the cult [.]. Blog Conversion marketing Marketing optimization Usability customer top tasks Gerry McGovern

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

When they visit your website or engage with sales for the first time, they. and Fred Reichheld. 3 in a survey of 236 professional and nonprofessional B2B buyers, conducted in conjunction with internet Retailer, we found that 53% prefer to gather information on their own and 74% find buying from a website more convenient. Advocate Marketing Creates B2B Customer. engage with peers.

Conversion Rate Optimization Research Shows Blatant Lack Of Strategy

Conversionation

Businesses with a structured way to convert website visitors into customers are more likely to get better conversion rates and boost sales than those that are more disorganized. Econsultancy’s Graham Charlton reported on this finding from the company’s latest Conversion Rate Optimization report in a recent post. It seems obvious but apparently for many marketers [.]. Blog Conversion Research A/B testing conversion optimization conversion rate optimization CRO

Fans, Followers and Ecosystems: Retention Beyond the Customer Matters

Conversionation

Just think about the impact of a post on a good blog (good PageRank, etc.) on SEO and thus on the “strength” of your blog and website from an “inbound” marketing perspective (“being found&# ). What if that post gets shared a lot and leads to more posts or bookmarks, linking to your blog or website? Look up the definition of a prospect and you’ll find different explanations.

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Search engine marketing and social: why SEO and search engine optimized content are not enough

Conversionation

In order for your website or other online properties to be found online (inbound marketing), you still need a good search engine optimization strategy. Defining relevant keywords for your business and, more than ever, for your target groups. Relevance is increasingly becoming important in search. Click title to read more

Inbound marketing: blogs are the websites of the social Web

Conversionation

little more than a decade ago many companies had no websites. Many businesses don't have a blog yet. Too bad since blogs are really social media hubs and more. But there is hope. Since blogs are almost a must for all businesses that want to do "something" with social media. And if they had one, Click title to read more

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Social media and search engine marketing: identifying keywords with social media monitoring

Conversionation

If you want a website, blog or specific page to be found via search. I guess I don’t have to explain the importance of finding good keywords in search engine marketing. Click title to read more

The need to move beyond simple metrics in email marketing

Conversionation

Those who owned a website were already satisfied if they could monitor how much traffic was being generated, how many pages visitors. //. In the early days of the Internet, measuring the impact of your online activities was very simple. Click title to read more

How different social media users influence news differently and what it says about bloggers, Twitter users and YouTube “viewers”

Conversionation

//. //. Journalism.org, the website of the American “Pew Research Center's Project for Excellence in Journalism”, features an interesting post that provides data on the sources that people, in this case Americans, use for their. Click title to read more

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentManufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. This is only a content summary. Please click on the headline to read the full article.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. There are two things a solid brand identity and your business website absolutely need to succeed. Better Comments Setup.

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. The post Stop redesigning your website appeared first on Biznology. There. said it. You get the idea.

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. We hope this list is extensive, cumulative, and helpful in your journey to launching a new website.

Act casual, and write your website content

Biznology

Do things get awkward when people visit your website? Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. This app includes a heat map to show you where website visitors click and pages they browse.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Will apps replace websites soon?

Biznology

Now it seems that there may be an app to replace the mighty website as a business tool. Soon, will apps take priority over websites as a business tool? Just last week, Facebook’s head of product design, Jon Lax, posed the question at the design event Semi Permanent, suggesting that websites may be a dying business. Is Simplicity the Key to Website Success and Survival?

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.]. Do you? This is only a content summary.

The 24 Best Interactive Websites of 2015

Visually

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). OK, fine.

Is The Corporate Website Dead?

B2B Marketing Insider

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining. Why Your Corporate Website Should Die. Coke is not a B2B Marketer.

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. I’m not talking about the aesthetics of a site which can be [.] The post Why do so Many Industrial Website Redesigns Fail? Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read. This is only a content summary.

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. This is only a content summary.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Website Design Guides. And it shouldn’t.”

17 Realistic Ways to Get More Website Traffic

Act-On

For instance, is your website fast and mobile-friendly? regularly hear from consultants and smaller companies that they get far more viewers for their posts on LinkedIn than they do when they publish on their own website. 16) Leave comments on major blogs and websites. The post 17 Realistic Ways to Get More Website Traffic appeared first on Act-On Marketing Blog.

Why Your Website Needs a Good Cleaning

B2B Marketing Unplugged

Have you been keeping your website content up to date? In 2007, the average website had 273 pages. I’m willing to bet that 2007 was about the last time most B2B sites had a good clean out.  I can’t find any more current stats than that on page count, but I just can’t imagine it’s lower. For some of us, there’s the added horror of abandoned websites. Let me help you out.

Have You Checked Your Website’s Oil Lately?

Haley Marketing

Your website is a lot like your car. To perform at its peak, periodic tune-ups are a must for your website. When it comes to maintaining a website, an ounce of prevention is worth pounds of cure. Scheduled website maintenance obviously makes good sense. Website code (HTML,CSS, javascript). Sometimes the data underneath your website needs some cleaning up.

22.26 μs: 446.0 ns, 12.36 μs, 99.00 ns 209.3 ms: 181.6 μs, 2.651 ms, 205.7 ms