Content Marketing for BI

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Simple Ways to Power your Website with Social Media

Content Marketing for BI

Websites used to be easy. These days, our would-be website visitors have numerous avenues to find information. Fortunately, it’s pretty easy – especially if your website uses the WordPress platform. Twitter Widget – This is a nice way to share your most recent tweets on your website. Now you have no excuse not to power your website with social media.

Make Your Marketing Program Blossom in 2012

Content Marketing for BI

To date, I have developed eight websites for no cost to some of my favorite non-profits, including Friends of Gold Butte. Make Your Marketing Program Blossom in 2012 I love January 1 st ! The noise of Christmas settles down and life promises to get back to normal— whatever that is! But the New Year brings new possibilities. It brings hope and the promises of new and not so new passions.

The Content Marketing Sweet Spot

Content Marketing for BI

More hits to the website? I just finished reading this year’s latest marketing survey results over at the Junta42 site. It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. You can download the report for yourself here. Social media marketing (with the exception of blogs) is now in the number one spot. More inquiries?

AIDA 17

My 3 Wishes from the Marketing Genie

Content Marketing for BI

will look for a well-designed, organized, and complete website, regular newsletters, targeted e-mails, trade show presence, search engine results, and most of all: contact information that leads me to a real person. Remember watching cartoons about Aladdin and the magic lamp? always hoped I’d find a magic lamp on a beach somewhere and I’d be granted three wishes.

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Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

On the Internet, Everyone’s an Expert

Content Marketing for BI

Websites – Does the expert offer helpful, educational content? Tags: Content Social Media blog content marketing Content Strategy Twitter web content website They say content is king. But anyone with a good Internet connection can publish content. In fact, the Internet allows anyone to market themselves as an expert. This funny video mocks just how easy it is. Do your homework.

Are Some BI Vendors too Quiet?

Content Marketing for BI

They have a very robust website, including lots of available educational resources like white papers, analyst reports, a blog, webinars, and several “how-to” videos. Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and managers. really didn’t know much about Qlikview. Oh, I’ve heard the name now and then but still hadn’t heard anything of substance. Ok, that’s very cool. Why do you think that is?

Be Green but Not a Green Washer

Content Marketing for BI

Here are some areas they will be looking for (marketers take note and test your own green marketing!): Is there information available on the corporate website to back up ads or press releases? “It’s not easy being green.” – Kermit the Frog. In honor of Earth Day, I thought I’d write about something green—specifically, green washing. found this on SourceWatch : The U.S.-based Ouch!!

White Paper Format: Fact or Fiction?

Content Marketing for BI

But the main reason you might want to include one is if you are hosting your paper with a syndicator or you have a number of white papers in the resources section of your website. White papers are still one of the most popular marketing tools for BI and high tech companies, among others. Proof positive is that I just finished my fifth white paper in almost as many weeks. understand it.

An Example of Creating Customer Passion

Content Marketing for BI

Their website is fairly simple but has all the information the web visitor needs. This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization. struck a deal with them to do some conference blogging in return for a press pass.

An Example of Creating Customer Passion

Content Marketing for BI

Their website is fairly simple but has all the information the web visitor needs. This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization. struck a deal with them to do some conference blogging in return for a press pass.

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

How to Bake a White Paper from Scratch: Part Two—The Mix

Content Marketing for BI

And, finish with your call to action – which might be reading a case study on your website, downloading an e-book, or even contacting a sales rep for more info. In Part One , we talked about planning for your white paper. You need to understand your purpose. White papers require a fair amount of effort, so you should be clear on what you expect to achieve. You also need a well-defined topic.

How to Bake a White Paper from Scratch: Part One—the Recipe

Content Marketing for BI

Or, will it just sit on your Resource page in your website hoping someone might discover it and find it worthwhile? Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your new white paper. Either way, you’re facing what might seem like a daunting project ahead. So, let’s take the mystery out of it and work through this together.

Networking Your Social Media

Content Marketing for BI

Twitter – Grab your Twitter handle and make sure you fill out your profile, adding your website URL. Social media is still fairly new and understanding how to connect the various social media tools is not easy. First, this help assumes you have a hosted blog, particularly Wordpress. It’s a little tricky to set up and configure unless you have a geek-streak like me.

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

Next, I went to the SAP, SAS, and Actuate websites. I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. first did a Google search for “corporate sustainability reporting solution.”

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

Next, I went to the SAP, SAS, and Actuate websites. I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. first did a Google search for “corporate sustainability reporting solution.”

Growth is Not Always Optional

Content Marketing for BI

decided to revise my own marketing message and website. Like a flower that has been trampled, I struggled to sprout again. I’m finally back to work and have finished the launch of my newly redesigned website. Yes, my posts have been sparse these last 6 months, I admit. Only, I’m not the same person I was. decided to narrow my “high-tech” niche to that of just business intelligence.

Growth is Not Always Optional

Content Marketing for BI

decided to revise my own marketing message and website. Like a flower that has been trampled, I struggled to sprout again. I’m finally back to work and have finished the launch of my newly redesigned website. Yes, my posts have been sparse these last 6 months, I admit. Only, I’m not the same person I was. decided to narrow my “high-tech” niche to that of just business intelligence.

The Social Media Marketing Wormhole

Content Marketing for BI

No more “build it and they will come” websites. It took a few days, but eventually Motrin put up an apology on their website. A few weeks ago, I told of my college daughter’s tale of woe. After 17 years of schooling, she’s about to be thrust into the real world and doesn’t feel ready. Since that post, she scored a marketing internship at a new pet insurance company called Trupanion.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

How to Bake a White Paper from Scratch: Part Four – The Consumption

Content Marketing for BI

The first thought is to add it to the resources section of our company website. So there you have it—a nicely-written, neatly-formatted, white paper. You learned how to choose a topic and create an outline in part one , how to research and write the content in part two , and how to dress it up with graphs, quotes, and images in part three. Now, it’s sitting there, all shiny, just begging to be read. Now it’s time to make it available and get the word out. But, how about adding a small blurb and link on the relevant product page? We need to do more. Tweet about it. Bonus Section.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentManufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. This is only a content summary. Please click on the headline to read the full article.

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. There are two things a solid brand identity and your business website absolutely need to succeed. Better Comments Setup.

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. The post Stop redesigning your website appeared first on Biznology. There. said it. You get the idea.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. We hope this list is extensive, cumulative, and helpful in your journey to launching a new website.

Act casual, and write your website content

Biznology

Do things get awkward when people visit your website? Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. This app includes a heat map to show you where website visitors click and pages they browse.

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.]. Do you? This is only a content summary.

The 24 Best Interactive Websites of 2015

Visually

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). OK, fine.

Is The Corporate Website Dead?

B2B Marketing Insider

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining. Why Your Corporate Website Should Die. Coke is not a B2B Marketer.

Will apps replace websites soon?

Biznology

Now it seems that there may be an app to replace the mighty website as a business tool. Soon, will apps take priority over websites as a business tool? Just last week, Facebook’s head of product design, Jon Lax, posed the question at the design event Semi Permanent, suggesting that websites may be a dying business. Is Simplicity the Key to Website Success and Survival?

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. I’m not talking about the aesthetics of a site which can be [.] The post Why do so Many Industrial Website Redesigns Fail? Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read. This is only a content summary.

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. This is only a content summary.

17 Realistic Ways to Get More Website Traffic

Act-On

For instance, is your website fast and mobile-friendly? regularly hear from consultants and smaller companies that they get far more viewers for their posts on LinkedIn than they do when they publish on their own website. 16) Leave comments on major blogs and websites. The post 17 Realistic Ways to Get More Website Traffic appeared first on Act-On Marketing Blog.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Website Design Guides. And it shouldn’t.”

Why Your Website Needs a Good Cleaning

B2B Marketing Unplugged

Have you been keeping your website content up to date? In 2007, the average website had 273 pages. I’m willing to bet that 2007 was about the last time most B2B sites had a good clean out.  I can’t find any more current stats than that on page count, but I just can’t imagine it’s lower. For some of us, there’s the added horror of abandoned websites. Let me help you out.

Have You Checked Your Website’s Oil Lately?

Haley Marketing

Your website is a lot like your car. To perform at its peak, periodic tune-ups are a must for your website. When it comes to maintaining a website, an ounce of prevention is worth pounds of cure. Scheduled website maintenance obviously makes good sense. Website code (HTML,CSS, javascript). Sometimes the data underneath your website needs some cleaning up.

The Website Redesign Checklist [Infographic]

Synecore

Your website is the most powerful marketing tool you possess. While going through your own website redesign, complete this ten-point checklist to make sure that you are not missing anything! Follow @jAtkO23. Follow @SyneCoreTech

Top 10 Website Eyesores to Avoid

Vertical Response

Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? 1. background holds the entire theme of a website. Not having one or having too many focal points on your website will confuse your site visitors.

B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive b2b

Advocate Marketing B2B Marketing 3rd party review websites advocate marketing advocate marketing program B2B advocates b2b customer reviews B2B marketing b2b reviews b2bmarketingzone case studies case study customer advocacy online reviews product reviews review websitesIf you sell B2B software, then you know that the quality of your online reviews can make or break your sales.