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B2B BloggingTrends in 2011

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Business-to-Business (B2B) marketers are finding that publishing valuable and relevant content on their blogs and websites is a sure shot way to gather more leads. Given the rising importance of B2B blogging, Tony Karrer and Tom Pick have brought together the best thought leaders in B2B blogging to answer some key questions in B2B BloggingTrends in 2011. Why or why not? Howard J.

Paper 11

Content Marketers Must Read Book of the Week!

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Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Name: Content Strategy for the Web. Authors:  Kristina Halvorson                           Melissa Rach.            . Blog Twitter. Better content always means better business.  Imagine these situations. How can you realize the value of content while planning for its long-term success?

Weekly Contest - Win a high-level website SEO review!

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Win a one-hour high-level website SEO review by Tom Pick. Our expert contributors to ClickPredictions 2010 eBook are giving away many exciting and wonderful prizes this week. Win eBook version of Jonathan Kantor's new book Crafting White Paper 2.0. To enter this giveaway, just use this precrafted tweet or include the link to this post or this page with '#CLICKPRIZE'. Over to you.

Content Marketing Strategy: Interact with your neighborhood

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In this information age, content marketing can be a potential tool in integrating your content with other websites. Neighborhood relates to those websites which have similar content as yours. For a site having expertise in footwear, you can find it beneficial to connect with other websites which promote running, exercising and outdoor sports (to name some). insta. Normal.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Content Marketing Tools Series #1 Animoto

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Animoto videos can be embedded in a website or blog with a single line of code. sandeep. Normal. sandeep. 1. 1. 2012-02-22T06:16:00Z. 2012-02-22T06:17:00Z. 2. 21. 6. 12.00. Clean. Clean. false. false. false. false. EN-US. MicrosoftInternetExplorer4. Animoto : An. interesting Video based Content Marketing Tool. About Animoto. So how does Animoto work? Easy sharing. Animoto helps. Animoto.

ThinkBook

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You can find out more about him on his website , blog , Twitter or on Facebook. A man may die, nations may rise and fall, but an idea lives on. John F. Kennedy. Ideas are always powerful. Ideas bring change, progress and most importantly help in human development. So, are you passionate about ideas? ThinkBook is a gift that reminds people of you every time they write down a new idea.

ClickInsights: What was your "Aha" moment in 2010? - Part 1

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This narrows my search, allowing me to drill down to each hyperlinked website listed in these messages and uncover free white papers that have been submitted by Twitter users. Find her website at Global Copywriting. ThatWhitePaperGuy - Gordon Graham’s website, especially the Articles section under Resources. Her website is Ten Ton Marketing. Jonathan Kantor. Blogs.

Social Media Marketing Tool Series #3 Crowd Factory

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Crowd Factory helps marketers put a powerful social campaign on Social Media channels, whether it’s your website, emails, banner ads, landing pages, your Facebook page and other online marketing channels. Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is how you engage with the existing customers, fans or followers. You need to be aware on a constant basis what your customers are saying about your brand online. New customer acquisition is also equally important. What is Crowd Factory?

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Social Media Marketing Tools Series #2 Shoutlet

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It’s the only tool available that makes it possible to build rich, interactive social media content and publish it to an unprecedented number of social accounts, social networks, and websites across the web. Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is you need to be aware on a constant basis what your customers are saying about your brand online. Shoutlet is one of such interesting tool. What is Shoutlet. Shoutlet is the leading independent cloud-based social marketing platform.

Killer Questions to Ask Before Starting a White Paper Project

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Her website is Ten Ton Marketing. Website ThatWhitePaperGuy. Find her website at Global Copywriting. ThatWhitePaperGuy - Gordon Graham’s website, especially the Articles section under Resources. How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. " Jonathan Kantor. Books.

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How to write lead generating white papers?

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By now most of us have heard of the famous “3-second rule” for website design. Her website is Ten Ton Marketing. White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" " Read on to get their insights. Jonathan Kantor. Books.

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Does your B2B Marketing have Consistent Messages?

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Whether those prospects are at your website, blog, receive an email, or are attending a trade show, the story your company shares with them needs to be compelling and consistent. B2B Marketing has become multi-faceted in this digital era. For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? " Read on to get their insights.

The Biggest Challenge in Creating and Marketing White Papers

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Her website is Ten Ton Marketing. Website ThatWhitePaperGuy. Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. How should marketers solve this informational need? We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper?

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

42 Rules For Your New Leadership Role: Interesting insights

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Pam Fox Rollin: Website : Twitter : Facebook. 42 Rules for Your New Leadership Role by Pam Fox Rollin, describes practical and effective actions for one to make a strong start at the top level Management, especially VP, Director, or Manager Job. This book is a perfect manual for those who are recently been offered or promoted to a top position. Topics covered in this book are 1. How to gain cooperation from your team2. How to read the business culture at your new level, 3. How to show others how to work with you and 4. How to assess the business risk in your new role. Normal. sap. 1. 1.

Branding - What's Old is New Again!

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Website Rebrand Twitter WomanCEO Rebranding. Websites, prescription information, contracts, retail space, Powerpoint … 'nuff said. Websites, prescription information, contracts, retail space, Powerpoint presentations… 'nuff said. Human emotion drives buying decisions. Brands have a great part with driving these human emotions. Anaezi Modu. Anything. Anything.

Content Marketing for Small Business

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Almost all of their content marketing will be online in formats including traditional websites, blog-powered websites, standalone blogs, eBooks, whitepapers, podcasts, videos, and social media. Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? What actions should marketers take in 2010?" Newt Barrett. Over to you.

Content Takes Center Stage

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Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Stephanie Tilton.

B2B Content Marketing - Less is the New More?

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Feature the white paper on your website and as an email offer. Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content?

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The White Paper Question: To Gate or Not To Gate?

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Her website is Linn Communications. How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?

FAQ 2

The Content Marketing Question: To Gate or Not To Gate?

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Essentially, a website for marketers. How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? " Ardath Albee. Blog Marketing Interactions Twitter Ardath421. " Give to Get – Yes, it works. " Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Ardath Albee's Tip. Give to Get – Yes, it works.

Content Marketing Tools Series #3 SlideDeck

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link] , a site that helps in tracking out what users do in a particular website. Brainshark: Online and Mobile Video Presentation Tool. Normal. sap. 2. 4. 2012-03-15T02:44:00Z. 2012-03-15T02:44:00Z. 1. 15. 4. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. Content Marketing Tools Series #3 SlideDeck. About SlideDeck. It’s not necessary that you have a great content, you present it to people and they readily appreciate it. How you present that content is equally crucial for its success and reach. Here are interesting 4 features that make SlideDeck unique. 1. images, videos. 3.

How to enhance information absorption for your white paper?

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Her website is Ten Ton Marketing. Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. We asked our panel of white paper experts "In what scenarios should video white papers be used? Michael Stelzner. Books.

Does 'Being Findable' mean 'Being Everywhere'?

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Look at keywords and phrases being used to find your website. b. Make a list of referrers to your website (and blog) and check them out. 3. Discover opportunities to integrate your content so it builds a bridge from wherever it is online your prospects find it and your website. "Being findable" is very important in marketing today. Read on to get their insights.

Not all Content is King!

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Win free 1/2 hour website or content strategy consultation with Michele Linn. While many companies may be focusing on quantity, the ones that will succeed will be those who focus on quality. Michele predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media. What actions should marketers take in 2010?"

Content Marketing Tools Series #2 Brainshark

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The presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. 2. sandeep. Normal. sandeep. 2. 6. 2012-02-29T06:15:00Z. 2012-02-29T06:15:00Z. 2. 20. 5. 12.00. Clean. Clean. false. false. false. false. EN-US. MicrosoftInternetExplorer4. Brainshark : Online and Mobile Video Presentation Tool. About Brainshark. Brainshark is an interesting content marketing tool that enables you to easily create, share and track online and mobile video presentations. Here are 2 interesting features that make Brainshark unique. 1. Analytics. link]. Othe

ClickPredictions: Social Media: Where's My ROI?

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Win a one-hour high-level website SEO review by Tom Pick. We asked Tom Pick "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Tom Pick is an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates , and writes the award-winning Webbiquity. Tom Pick. Blog Webbiquity Twitter TomPick.

Creative is King, Queen, and Everything in Between

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Website Kwanzoo Twitter iyermani. Consumers trust their peers, way more than they trust advertisements. So, how do marketers think beyond banner ads and the visual and information overload consumers face today? We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Mani Iyer. Facebook continues to grow. Hurry!

ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs

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Check out ten websites. We asked Rebel Brown "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Rebel Brown is go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-around. She’s also an author and speaker. Her business is PeopleWhoKnow. Rebel Brown. But few vendors really do.

ClickPredictions: Stand Out with Great Content

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Website ThatWhitePaperGuy. We asked Gordon Graham "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Gordon Graham is That White Paper Guy , an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers. Gordon Graham. ” Gordon Graham's Marketing Prediction for 2010.

ClickInsights: What is the ideal length of a white paper?

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Website ThatWhitePaperGuy. Her website is Ten Ton Marketing. How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

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ClickInsights: Social Media Marketing in 2010

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How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?" " Read on to get their insights. Chris Garrett. Chris Garrett's Tip.

ClickInsights: Mistakes to avoid in copy used for lead generation

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Her website is Ten Ton Marketing. Her website is Linn Communications. One of the purposes of writing copy is to generate leads. What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? " Read on to get their insights. Recommended Resources from Experts on white papers. Books. Others. Cindy King.

ClickInsights: What was your "Aha" moment in 2009? - Part 1

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This narrows my search, allowing me to drill down to each hyperlinked website listed in these messages and uncover free white papers that have been submitted by Twitter users. Find her website at Global Copywriting. ThatWhitePaperGuy - Gordon Graham’s website, especially the Articles section under Resources. Her website is Ten Ton Marketing. Jonathan Kantor. Blogs.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

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Today, white papers are as commonplace as websites with every industry sector from Agriculture to Zone Planning using them on a regular basis. Just like brochures and websites, the thinking is that any white paper will do, therefore it should be produced as cheaply as possible. What impact does this have on the readers of our white papers? Crafting White Paper 2.0 Jonathan Kantor.

ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing

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Bob Gilbreath: As a digital agency, we understand that you cannot force consumers to visit websites, register for an email, or download an iPhone app. The old interruptive model of marketing doesn’t work. We know that. So, how do we marketers make meaningful connections with our customers through marketing that is truly valuable to their lives? Bob Gilbreath. Why does your brand exist?

ClickInsights: What is your favorite case study? Why do you like it?

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Her website is Linn Communications. Find her website at Global Copywriting. Her website is Ten Ton Marketing. Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Blog CindyKing Twitter CindyKing. Cindy King's Tip. Cindy King Recommends. Blogs.

ClickInsights: What is your favorite white paper? Why do you like it?

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Find her website at Global Copywriting. ThatWhitePaperGuy - Gordon Graham’s website, especially the Articles section under Resources. White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Jonathan Kantor. ” Jonathan Kantor's Bio. Blogs.

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