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APRIL 29, 2010
The Content Marketing Question: To Gate or Not To Gate?
Essentially, a website for marketers. How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? " Ardath Albee. Blog Marketing Interactions Twitter Ardath421. " Give to Get – Yes, it works. " Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Ardath Albee's Tip. Give to Get – Yes, it works.
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MAY 27, 2010
B2B Content Marketing - Less is the New More?
Feature the white paper on your website and as an email offer. Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content?
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DECEMBER 9, 2009
The Importance of Powerful Visuals in Content Marketing
Too often you’ll see websites with stock photos of people; all that does is distance the audience from the website (and company) because they know it’s fake. Tip : People are drawn to images, so make the images on your landing page (or website) clickable. Too many content pieces – be they blog posts, e-books, presentations, webinars, landing pages or websites – ignore the importance of powerful images to attract and engage the audience. Content isn’t just about text anymore. People now post over 14 million photos a day on Facebook.
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JANUARY 7, 2010
ClickInsights: Mistakes to avoid in copy used for lead generation
Her website is Ten Ton Marketing. Her website is Linn Communications. One of the purposes of writing copy is to generate leads. What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? " Read on to get their insights. Recommended Resources from Experts on white papers. Books. Others. Cindy King.
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NOVEMBER 23, 2010
Killer Questions to Ask Before Starting a White Paper Project
Her website is Ten Ton Marketing. Website ThatWhitePaperGuy. Find her website at Global Copywriting. ThatWhitePaperGuy - Gordon Graham’s website, especially the Articles section under Resources. How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. " Jonathan Kantor. Books.
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DECEMBER 8, 2009
ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
Today, white papers are as commonplace as websites with every industry sector from Agriculture to Zone Planning using them on a regular basis. Just like brochures and websites, the thinking is that any white paper will do, therefore it should be produced as cheaply as possible. What impact does this have on the readers of our white papers? Crafting White Paper 2.0 Jonathan Kantor.
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