Cliff Allen on Marketing

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14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

Website speed has long been recognized as a important factor that impacts search engine rankings. Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. Is website speed a concern for your site? Here are 14 key facts on website speed and 4 top fixes when it’s slow. Yahoo! ).

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentManufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. This is only a content summary. Please click on the headline to read the full article.

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Industrial content marketing industrial content marketing strategy Industrial Marketing industrial website redesign

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. The post Stop redesigning your website appeared first on Biznology. There. said it. You get the idea.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

Act casual, and write your website content

Biznology

Do things get awkward when people visit your website? Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. This app includes a heat map to show you where website visitors click and pages they browse.

Is your website’s newsroom missing key pieces of content?

Biznology

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. Sending out press releases and advertising on a regular basis will garner the attention you are looking for; but what happens if they come to your website looking for information? Contact Information.

Why Your Website Needs a Good Cleaning

B2B Marketing Unplugged

Have you been keeping your website content up to date? In 2007, the average website had 273 pages. I’m willing to bet that 2007 was about the last time most B2B sites had a good clean out.  I can’t find any more current stats than that on page count, but I just can’t imagine it’s lower. For some of us, there’s the added horror of abandoned websites. Let me help you out.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). OK, fine.

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. This is only a content summary.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.]. Do you? This is only a content summary.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Website Design Guides. And it shouldn’t.”

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. I’m not talking about the aesthetics of a site which can be [.] The post Why do so Many Industrial Website Redesigns Fail? Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read. This is only a content summary.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

The Website Redesign Checklist [Infographic]

Synecore

Your website is the most powerful marketing tool you possess. While going through your own website redesign, complete this ten-point checklist to make sure that you are not missing anything! Follow @jAtkO23. Follow @SyneCoreTech

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. We hope this list is extensive, cumulative, and helpful in your journey to launching a new website.

Top 10 Essential Features Every Small Business Website Must Have

B2B Marketing Insider

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group. Marketing Strategy essential features small business website

The Anatomy of a Lead-Generating Website

Hubspot

Your website is the most important tool you have for turning prospects into customers. That's why it's so important to design your website with lead generation top-of-mind. Think about what your website looks like in its current state. In this post, we'll cover the most critical components of a website optimized for lead generation. Create an account? Request a demo?

How to Turn Your Website into an ROI Machine

Salesfusion

The post How to Turn Your Website into an ROI Machine appeared first on Salesfusion. Website Tracking

Have You Checked Your Website’s Oil Lately?

Haley Marketing

Your website is a lot like your car. To perform at its peak, periodic tune-ups are a must for your website. When it comes to maintaining a website, an ounce of prevention is worth pounds of cure. Scheduled website maintenance obviously makes good sense. Website code (HTML,CSS, javascript). Sometimes the data underneath your website needs some cleaning up.

Top 10 Website Eyesores to Avoid

Vertical Response

Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? 1. background holds the entire theme of a website. Not having one or having too many focal points on your website will confuse your site visitors.

Five Things to Consider Before Undergoing a Website Redesign

Vertical Response

Chances are, you probably put a lot of time and effort into launching your website. Your answers will help you evaluate if an update to your website is necessary. Is your website responsive? This most likely means that you’ve got people that will visit your website on one of these devices. Are you getting enough sales or leads from your website?

Haley Marketing Launches New Website

Haley Marketing

Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced the launch of their new company website. Get inspired with our extensive portfolio of websites, blogs, email and direct marketing campaigns, sales collateral and other creative projects. For Immediate Release.

Is The Corporate Website Dead?

B2B Marketing Insider

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining. Why Your Corporate Website Should Die. Coke is not a B2B Marketer.

5 warning signs that your website sucks

Biznology

Does your website suck? I’m not asking to be mean. Building a website that meets the needs of your business and your customers is a tricky balancing act. Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? ” Time and again I see companies running their websites without any web analytics in place. Today.

B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive b2b

Advocate Marketing B2B Marketing 3rd party review websites advocate marketing advocate marketing program B2B advocates b2b customer reviews B2B marketing b2b reviews b2bmarketingzone case studies case study customer advocacy online reviews product reviews review websitesIf you sell B2B software, then you know that the quality of your online reviews can make or break your sales.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g., Trade show and event websites. The long answer to that question could fill an ebook.

4 Quick Fixes to Reboot Your Website

Vertical Response

Is your website a little drab? Go with a responsive design The hot, new and necessary trend for websites is responsive design. Responsive design adjusts the look and layout of your website depending on the device your visitor is using. ” Here’s a snapshot of what our responsive website looks like on a mobile device: 2. All we ask for is an email address.

7 Simple Improvements to Increase Website Lead Generation

Sazbean

Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Many business websites miss the mark when it comes to lead generation.

Lead 115

Priming Industrial Websites for Content Marketing

Industrial Marketing Today

High on their list of priorities is redesigning their industrial websites. Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns Many of my industrial clients are starting to plan and budget for 2014. welcome change in these discussions [.]. This is only a content summary. Please click on the headline to read the full article.

Best Website Design Guides and Tips of 2010

Webbiquity

Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. What website design trends should graphic artists take note of? How do you know when it’s time to redesign your website? Digg this!

Will apps replace websites soon?

Biznology

Now it seems that there may be an app to replace the mighty website as a business tool. Soon, will apps take priority over websites as a business tool? Just last week, Facebook’s head of product design, Jon Lax, posed the question at the design event Semi Permanent, suggesting that websites may be a dying business. Is Simplicity the Key to Website Success and Survival?

Fixing Your Sucky B2B Website: Step One

B2B Marketing Unplugged

“When I want to go to the dark places, I just look at our website and down I go.”. Aileen is a B2B marketer with a website that sucks only slightly less than her marriage. And that, naturally, gets me thinking about those of us with sucky websites. Whether this had any meaningful effect or not, it’s a good place to start with your website. Images that don’t load.

Thinking "Mobile First" for Your Website Redesign

Synecore

If you''ve been thinking about a website redesign, chances are good that you''ve been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it''s extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens. The time users are spending on your website.

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How a smarter website can improve your marketing effectiveness, Part I

Biznology

This month, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We owe a tip of the hat to Wayne Cerullo and Phil Shelp, as well.) If you’re wondering why you’re not seeing the results you expect from your website – the engagement, lead generation, and sales – you’ll want to pay close attention. Get a Grip.

What Are Your Website Goals?

Synecore

Before you can start thinking about mockups, layouts, and content for your new website, you need to set goals for its redesign. Watch the video below for some some quick tips to establish goals for your next website redesign! Love marketing as much as we do? Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! Follow @Spenceafied.

What Are the Busiest Times on a Staffing Website

Haley Marketing

After the month of September, I did some digging into the busiest times on a staffing website. With some custom reports in Google Analytics, we’re able to break down the website traffic by day and hour. Having those reports from the September website traffic for 23 staffing websites, I took a look at overall traffic and Job Board traffic. Tuesday morning at 11 a.m.

What’s in a Staffing Website?

Haley Marketing

Your website is often the first impression your company makes on potential clients and candidates. The truth is, your website matters – a lot. We've built more than 800 staffing websites. No one knows more about how employers and job seekers use staffing websites – and we'll be happy to show you what will work best for your website! What does yours say?