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The Importance of Setting Up Closed-Loop Reporting

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In addition, marketing software can provide lead alerts whenever hot leads revisit your website, respond to a campaign, or take any other trigger action. Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales. Leads per channel. Visit to lead ratios per channel.

Ideas For Content Marketing

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Create an Infographic - summarize long blocks of content on your website and make them visually appealing. High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. Interview Industry Leaders - great source for engaging your audience. Conduct a Survey - use online survey platforms and gather important data for free.

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Does your company's Web presence differentiate your company from the competition?

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Most BtoB companies have a website and have made an effort to attract prospective customers to their site. An interesting question and one that has significant impact on your company''s ability to grow. The Web offers extensive opportunities to grow your business but it isn''t magic, it is a tool. They already have a perception of their problem and the criteria for solving it.

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How to Set SMART Marketing Goals

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Sample goal: Increase website visits by 50% (from 5000 to 7500) by August 31, 2014. Goals are powerful. They motivate us, keep us accountable and always push us to get better. However, many people set goals that arent'' realistic or measureable. Try using the SMART goals framework for setting more effective goals for yourself and your business. Make sure goals are attainable.

Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

Nurturing Leads with a Business Blog

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Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. Add Links for Blog Content to Other Parts of Your Website Adding links for relevant blog articles to other pages of your website that leads are likely to visit can reinforce your position as an industry expert. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads. View Original Article

How to Incorporate a Google +1 Button on Your Website

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Basically, whenever you release content on your website, such as on your blog, you can add the Google +1 button somewhere on the page. This helps to drastically improve your brand awareness and could even draw in more traffic to your website or gain you more fans on your Google + business page. Once you fill that out, a box will supply you with the code to paste into your website.

HubSpot Reveals New Tools to Accelerate Sales

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Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”. Sidekick Notifications - Real-time notifications tell you when, where, and how prospects are engaging with you - by opening or clicking your emails, visiting your website, and more. An Insiders Look at HubSpot’s New CRM Tools.

What Users Want from a Mobile Website

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To assist small businesses with the daunting task of making a mobile optimized website, Google conducted a study called "What Users Want Most From Mobile Sites Today." From the Hubspot Blog, here are 20 statistics from the study. Smartphone Users and the Mobile Browsing Experience. 96% of users have encountered a site not designed for mobile devices. 67% of users are more likely to purchase from a mobile-friendly site. 74% of users are more likely to return to a mobile-friendly site. 52% of users say they're less likely to engage with a company after a bad mobile experience.

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Social Media Trends for 2013

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Websites, blogs and online stores now need to include strong, large and high definition photos and images that are easy to share. On his blog, Jeff Bullas has a list of six social media trends to keep an eye on in 2013 to ensure your marketing and communication is effective. Social Content is the New King" Content is the foundation and cornerstone of social media marketing efforts.

How to Define Your Funnel Stages & MQLs

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In contrast, a single visit to your website or recent subscription to a newsletter does not indicate strong interest. Successful Smarketing requires your sales and marketing team to work together by using the same definitions and sharing the same goals. One important aspect in this regard is developing a unified picture of the funnel including the terminology you use for each stage.

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

Avoiding Blogging Pitfalls

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Websites should make their guests feel at home, not trapped, bombarded or exploited. Afterall, mistreated visitors won't come back, which surely isn't the goal of many sites. Meeting visitor expectations, in terms of access and content, is the bare minimum of making them feel welcome. From Jonathan Bailey at BloggingPro, here are things to avoid if you want to make your guests feel welcome and willing to return. Excessive Advertising Avoid popups and popunders. Reasonable advertising that doesn't distract from the content is acceptable. Make it easy for them to get what they need.

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Why to Use Video in 2013

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Digital Marketers Embrace Video Expect to see more online marketers extend videos beyond website product pages and into video email newsletters, social network embedded videos, and YouTube or Vimeo channels. Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. In addition, marketers are realizing that video is more versatile than many initially imagined. From MarketingProfs, here are seven ways that video will make e-commerce inroads. Video Shakes Up SEO Google likely shows a preference for product videos in its search rankings.

3 Ways Google + Changes Search Marketing

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This means that when you share a link on Google +, whether it’s a link to your blog or a link to your website, you can help to increase its search ranking. Linking your Google + business page with your website – The more you link your website with your Google + business page, the higher it will rank on Google’s search results. What does this mean?

How to Set Up a Google + Business Page

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Once you make your selection, you’ll want to fill in all the basic information, such as your company name, your company’s website URL, and your company’s industry. Make sure that you have links to your Google + page available on your website as well as on your blog, so that readers can easily share your content on their personal Google + profiles. This, however, is simply not true.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

When they visit your website or engage with sales for the first time, they. and Fred Reichheld. 3 in a survey of 236 professional and nonprofessional B2B buyers, conducted in conjunction with internet Retailer, we found that 53% prefer to gather information on their own and 74% find buying from a website more convenient. Advocate Marketing Creates B2B Customer. engage with peers.

INFOGRAPHIC: Elements of Inbound Marketing

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Inbound marketing refers to the idea of earning the attention of potential prospects and drawing them to you website with valuable content. From AXZM, here's an infographic that explains what they see as the five essential elements of inbound marketing: email, SEO, social media, content and design. View Original Article

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INFOGRAPHIC: Effective Internet Marketing

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According to Shebang Online Marketing Group, in 2012, some of the the most effective internet marketing returns were seen from companies that focused on content creation, social media, blogging, SEO, website and landing pages, email and mobile marketing. Here's an infographic that details the prevailing trends for effective online marketing. View Original Article

VIDEO: Attracting the Clients You Want

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In this video from Entrepreneur.com, Rich, Happy & Hot founder Marie Forleo lists some ways that a small business can find clients, including: Have a clean and professional-looking website. Show how your offering saves either time or money. Offer testimonials from existing clients and promote them with social media. View Original Article

INFOGRAPHIC: "Liking" Brands on Facebook

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The survey led to the conclusion that brand pages on Facebook are more important than companies' websites. Lab42 surveyed 1000 social media users about how they felt about "Liking" a brand on Facebook. From Lab42 and the Hubspot Blog, here's an infographic about how brand pages on Facebook are perceived by social media users. View Original Article

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

What Type of Website Do You Need?

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Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns. website has taken the place of the corporate brochure, and it can play an important role in: Generating leads. Get the Website Planning Kit and Strategy Guides.

Online Marketing Trends for 2013

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More budgets will be allocated to create content, conversations and valuable resources that draw customers to their products or websites without paid marketing. Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. "A surge in second screen value." Mobile screens represent value to marketers. To realize that value, mobile offerings need to move beyond easy of use and searchability and offer new information and resources. The evolution of attribution modeling." More analytics."

Search Term Glossary

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Search Engine Optimization (SEO) A type of online promotion that seeks to increase traffic flow to a website from the results provided by the search engines. Content Marketing An inbound online marketing technique that relies on populating a website with high-value, highly-shareable content to build brand awareness. Social Media Marketing (SMM) The practice of driving website traffic and customer relationships through an engaging presence on social networking sites. You can't be successful in digital marketing if you don't know what you're talking about.

A Calculator of the Value of Social Media Followers

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CR (Conversion Rate) Average conversion rate of your website, from visit to sale or visit to lead. According to Hubspot, marketers should be measuring social media marketing campaigns to determine what is making money and what isn’t. In order to generate a positive ROI with social media, Hubspot has created and refined a metric they call Value of a Like (VOAL). Here's the formula: L (Total Likes) Likes on a Facebook page or number of Twitter followers. UpM (Unlikes-per-Month) Unlikes and unfollows. ACV (Average Conversion Value) Average sale price or average lead value.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Marketing Resolutions for 2013

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Conduct a website audit. - You may be missing optimization opportunities you didn't know existed. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Video content communicates a story better than almost any other form of content. Enhance your design skills. Educate yourself on the basics of SEO. Optimize your landing pages with A/B tests.

Statistics Every Marketer Should Know

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Your website will likely be a potential customer's first impression of your company, and they probably got there via Google. "In the past year, Web-based email usage dropped 59% among 12-17 year olds." Optimize email newsletters for mobile devices. "40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item." As with email newsletters, optimize your website for mobile users. Keep your content relevant. "84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising." View Original Article

INFOGRAPHIC: Optimizing Images for Pinterest

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From Avalaunch and Pinnable Business, here's an infographic that illustrates the proper way to optimize the images on your website for proper Pinterest Marketing. View Original Article

INFOGRAPHIC: Website Lead Generation

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From Eightfold Design, here's an infographic step-by-step guide to generating more leads from your website. Step 1: Create and Maintain an Impactful Website. Step 2: Generate More Traffic. Step 3: Convert Traffic to Leads. Step 4: Convert Leads into Sales. Step 5: Measure Everything. View Original Article

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

CRM - What It Is and Why It's Important for Your Business

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If you put a CRM solution in place early on, you'll be much more likely to be ready when more customers start coming to your website and through your doors. CRM is short for Customer Relationship Management, and it can be an intimidating term for small and medium-sized businesses that may not have a lot of customers to keep track of.

3 Cool Lead Conversion Testing Tools

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Google Website Optimizer. Website Optimizer is Google's free testing and optimization tool. Another tool in their line of "Grader" tools, the Action Grader promises to simplify website Call to Action testing and optimization. Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. Below is a video on the solution.

INFOGRAPHIC: The Marketing Impact of Video

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From Video Explainers, here''s an infographic about the benefits of adding online video to your business website. Did you know that 85% of customers are more likely to make a purchase after watching a product video? View Original Article

INFOGRAPHIC: Visualizing SEO

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Search engine optimization is a set of techniques to build the visibility of your website by making sure that search engines recognize your pages. From AnnexCore, here's an infographic that gives a visual overview of SEO. View Original Article

INFOGRAPHIC: Online Marketing Spend

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InMotion hosting conducted a survey of website owners and managers to understand their online business and how they make decisions about their online advertising budget. Here's their infographic with the key results of that survey. View Original Article

Scheduling Your Social Media Marketing Efforts

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Fridays: Check traffic at your blog or website. According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement. Twice Daily in the Morning and Afternoon. Check Twitter via a program like HootSuite. Check LinkedIn. Scan Twitter followers for relevant conversations. Check your business's Facebook Page for questions. Scan Google Alerts for brand and company mentions. Weekly or on Weekends.

VIDEO: Making Your Business Mobile Internet Ready

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Most websites today get more than 50% of their traffic from mobile devices. From Entrepreneur.com, here''s a video in which Michael Schneider, CEO of Mobile Roadie, a self-service app creator, explains how to create a mobile strategy for your business website. View Original Article

INFOGRAPHIC: Mass Marketing Versus Personalization

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Email and websites were initially used to deliver a singular message to a mass market. But as technology evolves, marketers have the opportunity to make it personal. From Monetate, here''s an infographic that compares personalized marketing to mass marketing. Monetate Marketing Infographics. View Original Article

Word of Mouth Marketing Lessons

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Make every page of your website easy to share. - Add sharing buttons for Facebook, Twitter, etc. From the Word of Mouth Marketing Blog , three things you can easily do to get people talking about your company/product/content. Tell customers how important their word of mouth is. It's great to have fans, but far more effective if they share the love. Ask for referrals, reviews, and testimonials. These reviews can be essential to finding new fans. Make all of your photos, videos, and white papers easy to forward. Hard to share content is no better than bad content. Test a new topic.

INFOGRAPHIC: Mobile Website Optimization

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From KISSmetrics, here's an infographic that shows why it's so important to optimize your website for mobile devices. ++ Click Image to Enlarge ++ Source: The Growing Importance of Mobile Website Optimization Infographic

VIDEO: Tools for SEO Improvement

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From Entrepreneur.com, here's a video featuring Search Engine Land editor Danny Sullivan, who discusses some free tools you can use to assess your website for SEO improvement. View Original Article

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