Remove websites

Chris Koch

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Why our thought leadership is broken

Chris Koch

They demanded that readers click on their banner ads on publishers’ websites before they’d pay. Tags: Brand, Reputation, and Positioning Thought Leadership Advertising B2B marketing Brand Management Business BusinessWeek IBM Idea Marketing marketing Marketing and Advertising Publishing Smarter Planet Social Media Website.

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When does content need to be mobile?

Chris Koch

We got a question this week from an ITSMA client asking about developing a business case for creating mobile applications for their website content. In fact, I’m working on two case studies this week of websites that have mobile applications, but the mobile applications are a small part of the whole. And I don’t think I ever will.

Wiki 100
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How Manchester United Revolutionized Sports Marketing

Chris Koch

The NBA’s stats.NBA.com website, which houses player and team statistics from the league’s 67-year history, has helped double time spent on NBA.com while generating more than 9.5 Fantasy league members generally view about seven times more content – text, video, and data – on NFL.com than non-fantasy users. .

Planning 100
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The last of the anti-social marketing tactics

Chris Koch

Can you imagine being a buyer surfing providers’ websites and seeing even a handful of these in quick succession? I recently did a search on some well-known B2B technology brands and compiled their taglines in the list below. Many of these companies compete with one another. Image via Wikipedia.

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The last of the anti-social marketing tactics

Chris Koch

Can you imagine being a buyer surfing providers’ websites and seeing even a handful of these in quick succession? I recently did a search on some well-known B2B technology brands and compiled their taglines in the list below. Many of these companies compete with one another. Image via Wikipedia.

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. Measure endurance.

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Do too many cooks spoil the blog?

Chris Koch

The other is to take a more controlled approach and put a blog or a handful of blogs on the corporate website. It seems that most blogs that are on the corporate website are multi-author affairs. Some companies have decided to let a thousand flowers bloom—i.e., Multi-author blog are easier for companies—but what about the audience?

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