Buzz Marketing for Technology

JUNE 5, 2013

36% checked out the brand/manufacturer’s website. So optimizing company websites for mobile is a no-brainer. Product reviews and recommendations are major resources for consumers doing research; make sure they’re prominently displayed on the product pages of your website. 38% comparison shopped online. Brand Consistency.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

OCTOBER 18, 2013

It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. So doesn’t it make sense to test and optimize your website to reach the right audience at the right time with the right content? Make data your best friend. Be relevant, unique and indispensable.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

They test their websites constantly and as they go. Building on initial multivariate testing and website optimization programs that lead to increased site traffic, interaction and sales, those leaders roll out a variety of page and site variants to different customer segments to attain increasingly nuanced results and metrics.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. Inconsistent or Sloppy Branding.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

MAY 18, 2009

Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised. There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website.

Social Media 100

Social Media Lead Gen Media Leads 100

Buzz Marketing for Technology

MARCH 20, 2013

So, if you want your brand to be top-of-mind with the green-friendly, your website needs to follow a certain aesthetic—just like your products and physical locations. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Use your navigation to your advantage.

Conversion 100

Conversion Merchandising eCommerce Banners 100

Buzz Marketing for Technology

OCTOBER 20, 2010

In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). Like it or hate it – the Like button is here to stay.

Digg 100

Digg Buzz Content Lead Nurturing 100

Buzz Marketing for Technology

APRIL 3, 2011

Microsoft has powered thousands of dynamic websites including sites like Dell.com, Ferrari.com, Energizer.com, Chesapeake Energy.com and more. Through interactive elements on websites to the provision of winning digital experiences via mobile, Microsoft is working very hard to help brand connect to customers.

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Social Media is not like the dotcom rush to build a website and have a group of long haired people running it in a corner of your organization. Away games” will be the norm for your more opinion related content and the corporate website will be the place where you go to get just the more official product or service related content.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Social Media is not like the dotcom rush to build a website and have a group of long haired people running it in a corner of your organization. Away games” will be the norm for your more opinion related content and the corporate website will be the place where you go to get just the more official product or service related content.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design CMO CMOs Hispanic Responsive Design Website Design' Related posts brought to you by Yet Another Related Posts Plugin.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

JULY 20, 2009

Websites will also present themselves very differently if you use your social profile on them though Facebook Connect. In addition, Electronic Arts announced that Tiger Woods PGA Tour 2010 would integrate Facebook Connect on Xbox when it is released this fall, marking the first Facebook Connect integration on a gaming console ever!

Spending 100

Spending Social Networks Facebook Ideal Customer Profiles 100

Buzz Marketing for Technology

DECEMBER 21, 2012

Marketers can make the mobile experience just as customized and personal as it is on a standard website—and, along the way, draw in and win over customers. Any way it’s presented, personalizing the customer experience across all channels is an essential practice for a marketer wanting to be on top of the game.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

However, most small businesses today still don't have a website in fact less than 10% of small business owners are online. For them the problem is not just that they don't have a website but promoting their website as well.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Buzz Marketing for Technology

JULY 30, 2009

But best of all you take your news room from being an island on your own website or worse hosted on someone else’s website like on WordPress and move it to a place like Facebook where millions of people can interact, comment and discuss the news if they chose to do so.

Facebook 100

Facebook RSS PR Social Media 100

Buzz Marketing for Technology

DECEMBER 19, 2012

However, the website is just one of several channels—and consumers don’t think in channels, they think in brands. But what if that same bank knew that a customer had visited its mortgage calculator facility when last visiting its website? Going for Cross Channel Optimization.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

JULY 24, 2008

I developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Developing a Website. Nancy Blachman. Start now: Jump to a section: Overview. Query Input. Understanding Results. Search Tools. Cheat Sheet (2-page quick reference).

Google 100

Google Features Service Marketing Websites 100

Buzz Marketing for Technology

OCTOBER 20, 2009

You can use the Notes page to import blog posts to your Fan page, you can use the My Del.icio.us application to import any bookmarks you may have made in your Del.icio.us

Spending 100

Spending Planning RSS Marketing & Strategy 100

Buzz Marketing for Technology

AUGUST 4, 2009

Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. So what you say?

Account Based Marketing 100

Account Based Marketing ABM Social Marketing Social Networks 100

Buzz Marketing for Technology

MARCH 4, 2010

Facebook quietly surpassed Yahoo last year to become the second largest website (according to Alexa.com) and is slowly closing the gap with Google which is now less than 10 million unique visitors per month!! With Facebook Pages – Who needs a Website? So 3 days later on February 8th Google announced Google Buzz !

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Buzz Marketing for Technology

NOVEMBER 15, 2013

Better yet, it also satisfies all those internal groups that are clamoring for exposure on the website. It’s much more effective to test home page offers (to quiet those internal groups) and use that data to personalize the offer based on who is visiting your website. Rule #5: Cement boots do not create loyalty.

eCommerce 100

eCommerce CMO Banners Loyalty 100

Buzz Marketing for Technology

JUNE 15, 2009

If that’s not enough try flipping the equation around and using Google Analytics to find out how much traffic was driven to your website from services like Twitter, blogs you syndicate to etc.

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Buzz Marketing for Technology

JULY 27, 2011

, what they care about (the relationship between main characters Sookie and Eric), and the channels they use to follow the action and communicate their feelings (blogs, Twitter, Facebook, HBO.com and mom-focused websites).

Social Media 100

Social Media Media Television marketing Broadcasting 100

Buzz Marketing for Technology

JUNE 23, 2009

Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. So let’s go through some of your options when it comes to the tactics of social networking marketing. application to import any bookmarks you may have made in your Del.icio.us

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Buzz Marketing for Technology

MAY 25, 2011

I have seen in my career the CMOs that come in and paint the logo a new color, redo the website and collateral system, tweak the tagline and do some PR and within 22 months we are all asking ourselves “was that really worth it?” By the way those CMOs didn’t last in the organization either!

Social Media 100

Social Media ROI Media CMO 100

Buzz Marketing for Technology

JUNE 27, 2008

RefDesk - A free and user-friendly website, RefDesk is the place to go when you need fast facts and essential reference tools. Library Spot - Published by StartSpot Mediaworks, Library Spot is an award-winning website with some of the best library and reference resources on the web. Related Articles.

Resources 100

Resources Copyright Work Management Wikipedia 100

Buzz Marketing for Technology

JUNE 27, 2008

Although Google Reader only provides ‘ Tags ‘, if you add more then one complete website feed to a tag, it automatically becomes a folder. You should have folders for website feeds and tags for particular articles. Name: Email: Website: Notify me of followup comments via e-mail. Trackback URI |. Comments RSS.

Google 100

Google RSS Tips Product 100

Buzz Marketing for Technology

MARCH 16, 2011

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. So we potentially have a large sports audience as a segment of our brand, right?

Social Media 100

Social Media Optimization Media Stats 100

Buzz Marketing for Technology

JUNE 27, 2008

The Gurteen Knowledge Website. The Gurteen Knowledge Search Engine is a customised Google search engine that searches over 800 KM related websites and weblogs. How does someone learn not to need praise for example and just how important an attribute is it? gurteen.com. David Gurteen.

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Buzz Marketing for Technology

APRIL 25, 2013

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. The role of the CDO in the enterprise has gotten a great deal of attention in recent months.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

JULY 1, 2008

It’s not that tough to do. What do you think? 0 comments ↓ There are no comments yet.Kick things off by filling out the form below. Leave a Comment. BUSINESS BLOG. LEARNING BLOG. LAST 100 POSTS. TOWN CENTER. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License. -->.

Web 2.0 100

Web 2.0 Wiki Youtube Conference 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. I picked this saying up from Gary Vaynerchuk’s new book called Crush It.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

MAY 4, 2010

Totally awesome concept – as an advertiser I finally have the option to have a page ad that actually clicks through to my website directly and that can be totally tracked like all my other media, digitally! So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JULY 2, 2008

ADL Website. Possibly related posts: (automatically generated) Collaborative Learning Styles Progress Pentagon Looks to Network Science to Predict Future. Posted in Innovations , elearning 2.0 | No Comments. Trackback URI |. Comments RSS. Leave a Reply. Name (required). Mail (will not be published) (required). formal methodologies.

Effectiveness 100

Effectiveness RSS Tagging Social Networks 100

Buzz Marketing for Technology

OCTOBER 1, 2008

we saw companies create websites as outposts of their companies and immediately everyone had to have one. So when you are considering a purchase what's the first thing you do – Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. In Web 1.0

Web 2.0 100

Web 2.0 Brand Identity Branding B2B Thought Leadership 100

Buzz Marketing for Technology

JULY 24, 2008

A Social Network for Researchers to Share Recorded URLs, Track Websites, Review Notes Online, and Encourage Online Collaborative Research. iBreadCrumbs is. iBreadCrumbs.com is a recording toolbar for your web browser. Similar to what a DVR does for tv, iBreadCrumbs.com records all the web pages you visit while you research.

Privacy Policies 100

Privacy Policies Class Privacy Press 100