| | | Buyerology | |  Websites | 4 articles |
| Page 1 of 1 | Previous | Next | BUYEROLOGY FEBRUARY 7, 2012  Eric Got Me Thinking About The Next Buyer Revolution I hear the “but, but – we have a website” cries out there. Image via Wikipedia. In my most recent article, Boost Demand Generation Using Target Ready Buyer Models , a comment was posted by the ever thoughtful Eric Wittlake, author of the blog B2B Digital Marketing and a member of the team at the Integrated B2B Marketing Agency – Babcock and Jenkins. Organization Infrastructure. | BUYEROLOGY SEPTEMBER 21, 2011 You want creative website copy…really? (Part I) B2B companies are very unconformable with creativity…especially when it comes to their website. Since I moved into our agency’s interactive department almost a year ago, I’ve noticed something surprising. Ironically, creativity is the #1 quality marketers seek from an agency when they hire them, but they rarely approve the creative ideas. guess the client/agency [.]. content Creative Interactive | | | | | |
| BUYEROLOGY OCTOBER 25, 2011  Buyerology: Understanding Buyer Choice Note to readers and followers: I will be making a transition by the end of the year to a new blogging platform and new website to focus on Buyerology© and enhanced buyer understanding through Business Buyergraphics©. Image by Will Lion via Flickr. Oftentimes, strategies are crafted with a singular focus on the purchase decision. Buyer Experience. Values. | BUYEROLOGY MAY 13, 2011  Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior The report revealed that 68% of buyers checked their supplier’s websites and that 65% used search engines to research the information they needed to support their purchasing process and decisions. In terms of both influence and usage, company websites were still at the top of the list. Influence : This is where the report gets a little interesting. | |
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