B2Bbloggers

Trending Sources

Evidence: Print Is Not Dead

B2Bbloggers

In a Media Usage Studies survey of 2,095 professionals between September 2010 and May 2011, when asked which media is used regularly in their work, respondents shared that: 77%  regularly use of search engines, 74% regularly use print publications , 74% regularly use e-newsletters, 55% trade/industry publications websites. Is that true though?

Are You Ready for B2B Mobile Marketing?

B2Bbloggers

Designing a Mobile-Friendly Website. Whether a firm does dentist website designs or glass block bar designs , there are a multitude of ways to harness mobile technology to use in its marketing activities. Mobile computing is not only a challenge for consumer brands. In 2011, the number of mobile-connected tablets tripled to 34 million. Advertising. Creating Mobile Apps. QR Codes.

25 Awesome LinkedIn Tips for B2B

B2Bbloggers

Share your URL everywhere: Once you’ve established a custom URL, use it on all your marketing materials, from brochures to emails to your website. Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , has shared  25 Awesome B2B Blogging Tips  and 25 Awesome Twitter Tips. Now to complete her “Awesome Tips” series, she takes on LinkedIn. Enjoy, Jeremy.

Five Steps To Better B2B Lead Generation

B2Bbloggers

Make Sure Your Website Is Optimized. This can feel like an obvious item to be aware of, but it’s tricky – It’s too easy to lose track of old pages and outdated offers on your website when you’re a busy marketer. Many marketers who have discovered tips or tricks about their field keep those items close to their chest. Network More Efficiently with Followerwonk.

Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

Therefore, many of the rhetorical tactics and psychological triggers used in consumer marketing also work for B2B marketing, engaging the people who visit our websites, read our content, and use our products in their professional roles. The marketer’s goal is to get buyers into and moving through the purchase funnel of awareness, interest, evaluation, acquisition, and loyalty. Why buy?

How To Market Internet Videos On Social Media Platforms

B2Bbloggers

Whether you are using Internet video to generate wider brand awareness, or as a tool to increase traffic to your website, the ‘word of mouth’ engagement social media websites provide is a truly unmatchable marketing resource. As a website it has always made it possible for users to Friend one another and Subscribe to each other’s content. YouTube. Facebook. LinkedIn. Twitter.

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

Now with all that being said, we are tracking followers, clicks, website traffic, registrations and all the other typical lead generation metrics you would expect to see out of our social media marketing efforts so that we can track what is working best. One of the ways we are delivering on that vision is through interviews with B2B marketers. Enjoy the read. Has it achieved your outcomes?

7 Reasons You Can’t Afford to Ignore Lead Nurturing

B2Bbloggers

You should place your leads into appropriate campaigns based on their previous actions on your website, and send them content that is relevant to that topic.  As a marketer, your most important job is to generate leads for your business.  But what good are those leads if they’re not managed properly?  These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. 1. Only 25% of leads are legitimate and should go to sales.  50% are qualified but not ready to buy. Source: Gleanster Research). Source: InsideSales.com).

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

B2Bbloggers

Simply show your screen for websites and powerpoint materials and spin up your webcam so that you can show your physical product and connect eye-to-eye with attendees. Offering your prospects a replay is a great online asset and conversion point for your website and almost just as effective as live demonstrations. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. Here are three tips to help you connect more deeply with buyers. Have a Voice.

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

This could be to a blog, a LinkedIn profile, a corporate website, a book for sale … you name it. Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. and “What should I look for when doing so?” Be sure to check there too 3.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

Use it to ensure your are driving the right traffic to your website and blog. Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. In the face of all of that though, a commitment to both personal and professional development has never been more important.

Media 42

How To Keep Your Blog From Undermining Your Brand

B2Bbloggers

How can you create a blog that seamlessly matches your website? It Looks Different than Your Website. To enhance your brand, your blog needs to match your website, sales handouts, social media profiles and other materials in terms of style and appearance. It’s what defines you to customers. It’s who you are. It Communicates a Different Tone. Formal or informal?

Definitive Guide to Planning a New Content Initiative

Behold their mission statement, per their website: “We are driven by a commitment to create a platform where by all women can reach. like corporate website, blogs or all-customer email newsletters. or website property, it’s pretty important that you think this through. your website channel. Using your website’s blog to post weekly fitness video snippets and informative.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

Author: Michael Brenner | Website | Twitter Michael Brenner is the author of the B2B Marketing Insider blog and serves as Regional Director of Online and Social Media Marketing for SAP, the worldwide leader in enterprise software. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on.

Buy 44

Measuring the Value of Digital Marketing [#B2Bchat Recap]

B2Bbloggers

Author: Andrew Spoeth | Website | Twitter tagged in #B2Bchat , B2B Marketing , marketing , marketing campaign , measurement , ROI B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Do we make strategic decisions based on real, actionable data?

Three Views On The Future Of The CMO

B2Bbloggers

Photo via Flickr Creative Commons by Ryan Leighty Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. Sign up.

View 39

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

Author: Trey Pennington | Website | Twitter B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. someone in your office gasps. Negative blog reviews and negative comments are a reality of the new world order where everyone’s a publisher. Or Does It? 5.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

Spend time and resources discovering well-chosen keyword phrases and make sure your website is optimized for SEO. Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success.

Media 39

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. Here’s a round up in case you missed them. Sign up.

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

According top the Ipsos MediaCT study: 56 per cent accessed content through mobile phones or Blackberries in the last year 37 per cent read a blog Over a third used social networking websites with Linked In leading the pack. Think Mobile. survey just released by Ipsos MediaCT found that North American senior executives took over 5.5million business flights in 2009. This is a price of entry.

Top Four Ways to Convert Social Networkers into Customers

B2Bbloggers

But it created a “My Project,” feature allowing website visitors to create their dream room with images, allowing them to share the virtual rooms on Facebook. So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. You just have to understand one thing. Nobody cares about your product. Nobody cares about your product. Customers care about their experience first. Listen, don’t just talk.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Use Storytelling for Powerful B2B Web Content

B2Bbloggers

Today’s B2B websites must do more than just sell products and services in order to be truly effective. Website. Your B2B website offers the perfect opportunity to tell a story. Customers are looking for solutions to problems from companies they can trust. They want to see the people behind the business, and hear stories to which they can relate. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Great storytelling sparks emotion. What stories to tell …. Your company. Your customer. Your responsibility. Videos.

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

By consistently employing best practices in your blog posts, your B2B Marketing blog will likely be a larger lead generator than your corporate website, attracting prospects by way of social media and the search engines. 1. From competitors to industry pundits, it is easy to get lost in the shuffle among the social media channels and search engines. How can we help you Make Good Media?

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

About The B2Bblogger: Joan is a B2B marcom consultant and copywriter with more than 15 years experience helping high tech and industrial companies generate leads and sales through integrated marketing communications including SEO copywriting, social media and website content. reasing brand engagement. A Find out what would make your customers and prospects more productive.  Thanks!

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. Sign up.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Metrics That Matter in B2B Marketing [#B2Bchat]

B2Bbloggers

Author: Andrew Spoeth | Website | Twitter tagged in #B2Bchat , B2B Marketing , measurement , ROI B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

Author: Andrew Spoeth | Website | Twitter tagged in #B2Bchat , B2B Demand Generation , B2B Marketing , Lead Generation , Webinars B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. We put this question to our #B2Bchat audience in our latest session.

What The Japanese Can Teach Us About First Impressions.

B2Bbloggers

Author: Paul Rudo | Website | Twitter Paul Rudo helps small businesses attract local customers within their community. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder.  This is a far cry from how we treat our customers’ business cards here in North America. 50 Ways To Make 2011 Rock 2.

Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.

B2Bbloggers

lewiswebs: Integrated approach with consistent message and branding is best @eeegeee: As mentioned before, direction to website & also print ads can have promotions and benefits (as well as special online promos) @NathanRKing: Print can work brand awareness, digital can help close the sale. Enjoy the read and special thanks go to @KentHuffman for moderating this week for me. Not dead.

Building Your Content Brand In The Content Marketing Arms Race

B2Bbloggers

When the web was born, having a website was a pretty cool thing. Link to the best blogs, websites, articles, videos and books. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. But now everybody is in on the game.

5 Ways Marketing Automation Can Funnel Better Leads to Sales

B2Bbloggers

Author: Barbra Gago | Website | Twitter Barbra Gago ( @barbragago ) is the Social MediaManager–Inbound Marketing & Content Strategist for Cloud9Analytics. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. 50 Ways To Make 2011 Rock 2.