Promote the chat on all social media outlets, as well as through email blasts, you email signature, your website and blog. 'Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals. These are know as Twitter chats. Hashtags allow people to follow the group conversation using Twitter Search. Now, Twitter chats aren’t really new.