B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

Some people post products on Instagram, but there is no link per post that you can direct to a shopping page. I’ve seen some blog posts about how to post product information on Instagram with a general link to your website will help viewers find you, but I think that’s spam. didn’t have a quick answer, because, well, it depends. Not only do people not have ( not make?

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. A large percentage of your email recipients will open your email on their mobile device. Here’s one critical thing you need to do to make sure they read it! For an example, look at the email images below. Contact New Incite today. Photo by Justin on Flickr.

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11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. 1. Your web developer doesn’t choose the right technology for your website. Your content is static.

The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. Marketing is changing fast, and you have to change with the times. They work! ). You can easily make additions or changes visible to your team.

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Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. If you haven’t made your website mobile friendly, don’t panic.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We decided to begin by optimizing their website and implementing a blog and social media marketing. The first step was to clean up and optimize the website. The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages. Then it was time for Twitter.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

Make your blog easy to scan with headlines, and use the headline hierarchy ( for example H1 for titles, H2 for subtitles, H3 for highlighting points, H4 for information about the blog ) that is common on websites to show the reader what is most important, etc. 6. What does a perfect blog post look like? recently curated an article on the perfect blog post by Kevan Lee of Buffer.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

Their positioning statement on their website carried through to their social media profiles. Now you can get details from websites, social media and more. If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? It’s strategic positioning. Be careful here. Maybe.

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

If they had explained what they actually do and had given me a compelling call to action, I might have clicked through to their website. ”) Take it one step further, and make your product name hyperlink to a product page on your website. Email marketing is easy, right? Right? Wrong. A few days ago I got an email from a company announcing their name change. Is yours clear?

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. It’s one thing, if done well, that can help your business or organization grow faster. Any new players?

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

Years ago I was working with a client who wanted to write their own website content. The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. It is not OK to copy other marketer’s stuff. think re-purposing is brilliant.

12 Steps and the Skills You Need for Your WordPress Website Update

B2B Marketing Traction

Is it time to update your website in WordPress? WordPress website updates are easy, right? Too many marketing people are pitching WordPress websites as easy and claim that they can handle the whole project. If you don’t understand the technology behind the website upgrade you are buying, you can end up with problems. Approve the website content.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

The programmer has a document that outlines the vision for the website, and, if done right, much more detail that eliminates the guesswork and bridges the gap between owner expectations and programmer assumptions. What is the plan for website optimization ? What SEO tools will be used, and how will the website technology support SEO? But, don’t worry, there is a solution!

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Those that allocated more got greater results. The results showed that content marketing is often not owned by B2B marketers. Change isn’t easy.

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You’ve redone your website and analysis shows your brand is recognized and remembered. You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. You have a great product or service. You actually have a marketing budget.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

Capture the tour on video and post it on your website. Tell the story about how you hatched the idea visually as well as in words on your website. According to eMarketer , adults spend (on average) five and a half hours on video content every day. It’s time to produce some videos to help your prospective customers learn about what you do. video of how your product is tested.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

If one or more of your competitors has a good online presence, you can glean what keywords their website, content and social media is focused on. In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. 1. Is your industry new and fragmented? Or declining?

Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

I follow several search engine optimization blogs, and I thought I’d share some observations now that the algorithm changes rolled out in several Google releases code-named “Panda” According to Eric Enge of Search Engine Watch , the algorithm changes in Panda affect websites that Google sees as “flat” for a couple of reasons. Think again.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

Your business must show up consistently across online platforms, including your website and social media. Show your company timeline on your website. Marketing Soapbox b2b marketing social media trust website I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. Trust. Transparency. Tell it!

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. SEO developed slowly over time, but as an “industry,” it’s now in decline. But today the SEO industry is in decline.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

They have just hired you to make their marketing better, and they have a terrible logo, website, marketing message, etc. The same is true for websites and other things. A good marketing consultant delivers solutions, implementation and results. But sometimes we have to  deliver some not-so-pleasant news to clients. Your baby’s ugly. The bad ones stand out like a sore thumb.

Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

” It’s time to check my website and other technologies again to make sure I’m not in a glass house throwing stones! Today successful marketing programs include automation and technology. But it’s important to remember that marketing systems and tools don’t ensure success. But, as I was researching the topic, I looked at a survey. “ Great!

Does Your Website Have Performance Issues?

B2B Marketing Traction

Your website is often the first impression prospective customers have of your company and brand. How well your website works also affects search engine performance. In Google’s recent algorithm changes, how quickly your website loads makes a difference, as does the depth of your webpage structure. If you need to update your website, contact New Incite today.

3 Reasons Headlines Matter on Your Website or Blog

B2B Marketing Traction

Headlines are an important element of your website or blog. They provide important information for website visitors, who should be your main audience. 1. So, it’s up to marketers to make scanning website pages easier. If you need help writing great headlines and organizing your website content, contact New Incite today.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

If your customers publish blog posts on their website and have branded company pages on social media platforms, by all means follow them and like and comment on their posts and updates. Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Here are five ways to improve your marketing to your customers. 1.

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Use graphics to break up text and consider posting full articles on your website with just an excerpt in your eNewsletter and a link to “Read More… ” This allows you to see which eNewsletter recipients are interested enough to click through and read the entire article. Deciding what kind of content to include in your B2B eNewsletter isn’t easy. Some Rights Reserved.

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Is Your Own Website Stopping You From Getting Found Online?

B2B Marketing Traction

Now more than ever, a “legacy” or old website can keep you from getting found online. One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices. Websites programmed with older technology platforms and methods often don’t perform as well as those created or updated with new technology and methods.

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

We work with businesses to create and post custom content online that increases website traffic and qualified lead generation. Content marketing requires strategy and discipline for successful results. recommend creating a strategic plan and schedule for execution. For success in content marketing, you need to be strategic and disciplined. Know your audience.

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

articles posted on the website, 4.) Your great content in the forms just mentioned exist on social media platforms and on your website. Social media messaging and a great optimized website the content in circulation so that buyers find them when they are searching, look you up and take action by downloading more or contacting you. 3. social media (other than blogs), 2.)

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

You can find their Twitter accounts by going to their website and clicking on the Twitter social media icon or on the Twitter follow button. Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1. Twitter Icon.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Your strategic plan allows you to message and brand consistently, integrated across all platforms, including offline/traditional platforms like trade shows, direct mail and print as well as online/social media platforms such as your website, email marketing, LinkedIn company page and others. Contact me via our website contact form or call me at 818-347-4248. Happy New Year!

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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

gather this information from the websites, their social media platforms, from interviews and customer surveys. You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information. You can survey your customers to find out which competitors were included in their review. Contact New Incite today.

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Flat, one-page “websites” are often used for spamming purposes and are not ranked will by Google. Now, there is more information about this approach.

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. puzzled over this for just a little bit, before I realized that these are the computer and online pioneers. Here’s why.