It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. More people are browsing your website on their mobile device. ” MarketingProfs points out a lack of standards and uncertainty as to how to go about whether or not to create a separate mobile site or make your existing website mobile-friendly are two reasons content marketers are not moving on this issue. Marketing Implementation Web Site Projects b2b marketing website MORE >>

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. But what is really happening once a prospect lands on your B2B website? Here are some of reasons visitors to your website don’t trust you: 1. Your website does not display your physical business address. Because of this type of activity on the Internet, not having your physical location listed on your website instantly makes you suspect. Your website has no photos or bios of your employees. Do they see you as credible? MORE >>

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Instructions on Optimizing Your LinkedIn Profile Website Links. This is OK, but who wants to click on a link that says “My Website?” They are more likely to click on links that say something about the content, especially if there might be something on the website or page that adds value for them. Scroll to the Website links below the Connections sections on your profile and click “ Edit ” on one of them. Tweet. Congratulations! MORE >>

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. First you have to get known online through social media and traffic to your website. Oh, and one of my pet peeves – put dates on your blog and website! Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. Then, if they like you, over time they may come to trust you. Be transparent. MORE >>

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? But along comes open source, and, as a result, a plethora of applications and add-ons that can make a web developer’s (and a website owner’s) life a lot easier. We’ve developed websites with open source platforms Word Press and Joomla and have considered Drupal. One negative aspect of open source websites is that the open source is well, “open” to hacking and malware. MORE >>