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Content Strategy Beyond Marketing and Websites

Avitage

” Rockley and Cooper – […] The post Content Strategy Beyond Marketing and Websites appeared first on Avitage. Until we commit to treating content as a critical asset worthy of strategic planning and meaningful spend, we’ll continue to churn out worthless content in reaction to unmeasured requests.”

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How Do Audiences Assess Your Marketing Content?

Avitage

The primary goal of the video is to get their target audience to a) learn more about AlignMeeting (viewing more info on the website); and, as a result, b) express an interest in signing up for the private Beta and/or sign up for the newsletter to keep track of this company/product.

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Business Trends Indicate Need for Enterprise Content Strategy and Operations Management

Avitage

Enterprise organizations need a content strategy, that goes beyond marketing, websites and content projects. To meet new requirements, challenges and business imperatives, enterprises must embrace a new content (digital) mindset.

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Is Content Operations Your Next Focus Area?

Avitage

Target Audiences: VP of Marketing / CMO; CEO/CFO; Marketing / Content Operations head Purpose: Provide insights from business consultant on important trends that impact business, marketing, content strategy and operations: the digital enterprise, digital marketing, content and content operations, and their implications for business strategy Make (..)

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6 Competencies for Enterprise Content Strategy

Avitage

For: Senior Marketing Executives, Content Strategy Professionals Subject: Enterprise Content Strategy for Customer Facing Content Rigor: Comprehensive, not introductory Recommended Pre-reading: Content Strategy Beyond Marketing and Websites It’s (Past) Time to Make Content Marketing Intelligent Content is a Strategic Imperative for B2B Selling (..)

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It’s (Past) Time to Make Content Marketing Intelligent

Avitage

But for over a decade they have been applying their principles and practices to websites. From the conference website, along with other important explanations. These have serious implications for content marketers. What is Intelligent Content?

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12 Demand Management Competencies for Success

Avitage

Competency Checklist Strategic Make decisions across all functions and competencies, determine priorities Big picture and interconnected perspective Demand management and related content strategy Buyer Understanding and Useful Insights Who buys Why they buy How they buy Useful insights Data and Database Complete, accurate data Tagged What to collect (..)

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