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Anything Goes Marketing

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Why B2B websites fail

Anything Goes Marketing

B2B websites can fail for many reasons but one of the main reasons is due to the difficulty of accessing content. Related posts: Website Conversions - What are they good for? Sealing the Deal: Your Landing Page Technorati tags: Brian Caroll , B2B , website conversions , sales leads , rain today

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Website Conversions - What are they good for?

Anything Goes Marketing

Lets face it, website conversions (form submissions) are good for everyone because it's typically someone out there who is browsing your website and saying "I want something more from you guys". While the conversion is crucial, it's also important to focus on the post-conversion website clickpath of your recent form submittor.

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Using SEO when building your website navigation

Anything Goes Marketing

Here's a good article on ClickZ that explains that checking out how keywords do in Yahoo and Google can affect how well your website navigation will resonate with users. This is another cheap way to get good advise on building a website without using full blown usability tests, Chad H.

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How do I Generate More Leads from my Website?

Anything Goes Marketing

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? They surveyed both vendors and users (people who actually fill out registration forms) to better understand what and why they fill out forms on websites.

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Over 40 Tips on How to Increase Your Web Traffic

Anything Goes Marketing

If you're looking for a great resource to increase the number of web visitors that come to your website, check out Copyblogger's How to Attract Links and Increase Web Traffic – The Ultimate Guide. There are some great links and tips on obtaining more links to your site and ensuring that more people will visit or website or blog.

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5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. The importance of blogs in your B2B marketing mix can't be overlooked. However, anyone that can open a.

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How to Adjust Your Landing Pages For Search

Anything Goes Marketing

Does your website have a home page? A site can now have multiple home pages depending on what search query was used to end up on your website. Is your website ready? This microsite may be one, two or at most three pages within a larger website system. That doesn't make sense coming from a Google search query!