What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)
Crimson Marketing
NOVEMBER 10, 2015
It’s about trust: According to a Nielsen research survey of advertising mediums, text and banner ads on mobile devices are the least trusted form of advertising, while a brand’s website content is somewhat surprisingly number two on the list. Gilad de Vries leads corporate development and products for Outbrain.
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