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  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 25, 2014
    [Websites] My Team is Behind on our Numbers. We are struggling to catch up.
    For instance, suppose you redo your website and start a blog and ebooks plus other content. 'Those words came from a sales representative  in the Boston area yesterday. I felt sorry for this sales guy. In my mind, companies struggling to make their numbers on the last few days of Q3, like this company, have a failure in marketing.
  • VISIONEDGE  |  TUESDAY, JANUARY 7, 2014
    [Websites] Translate Data into Business Value with These Four Tips
    This 20 year old concept can be very helpful as we all try to grapple with Big Data, that mountain of unstructured data being generated from social media, websites, video, store transactions, etc. It is important to remember that whether structured or unstructured, data is at the bottom on the pyramid. Prepare to act.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Websites] The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]
    If you''re pinning your original content, add your logo or website URL in the photo -- if folks share your content without attributing it to you, people will still know where it came from. Rich Pins pull in extra data into a pin whenever you or someone else pins specific things from your website. Photographs! Infographics! Logos!
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 11, 2012
    [Websites] Why haven’t you secured a ton of domain names?
    That said, if you’re willing to put some time in, there are some sites that already allow you to map your domain names onto them: Blogger, Tumblr, Posterous, Typepad, WordPress.com — and of course any and all of your hosted websites. One domain’s good enough, right? Seriously. Waaah! All the good domains are already taken!
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Websites] Top 10 Ways to Build Lasting Links in 2014
    The first thing you can do is to simply ask your friends, your family, your colleagues, your business partners or your mentors that have their own websites for a link to your own. Having a friend’s animal care website to your tech blog won’t do either of you any good because of how different the audiences are for each site.
  • CONNECT THE DOCS  |  MONDAY, JANUARY 31, 2011
    [Websites] ClickInsights: What was your "Aha" moment in 2010? - Part 1
    This narrows my search, allowing me to drill down to each hyperlinked website listed in these messages and uncover free white papers that have been submitted by Twitter users. Find her website at Global Copywriting. ThatWhitePaperGuy - Gordon Graham’s website, especially the Articles section under Resources. Test it out.
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 9, 2010
    [Websites] 5 Tips for Selling the Value of Social Media Inside Your Company
    “We want our customers coming to our website for information about us, not Facebook.&#. Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. You’re not alone. How many of these objections sound familiar?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2011
    [Websites] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
    billion advertising dollars on social networking websites (According to new estimates from eMarketer.). Twitter: The premier microblogging website is a hot social messaging platform and one of the top social networks. by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. 
  • BIZNOLOGY  |  MONDAY, DECEMBER 10, 2012
    [Websites] Incorporate Long Tail Keywords into the Mix for SEO Success
    For most website owners that are just getting started with SEO, it’s not advisable to after the high search volume keywords right away, even though those are the ones that appear to be the most attractive to target. One of the first steps of an SEO campaign is keyword research. Do you sell red rock climbing shoes?
  • ENGAGE  |  TUESDAY, DECEMBER 10, 2013
    [Websites] When Google Isn’t the Answer
    'Website analytics have been around since marketers first realized that their web properties were valuable marketing tools. The real reason that these products are still around is because Google collects the information from its analytics and uses it to advertise to the website''s users. Then Google made it free. The Powers Of Piwik.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Websites] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    Website Conversion. 73) The average 2013 website conversion rate is10%, industry-wide. 74) Inbound marketers'' average website conversion is double the rate of non-inbound marketers -- 12% vs. 6%. 75) The average website conversion rate for small companies is 8%. 78) The average B2B website conversion rate is 9%.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Websites] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    They can teach you a lot about your audience while engaging them, growing your reach, driving traffic to your website, and -- drum roll, please -- generating leads! Business blogging not only drives more traffic to your website, it also can become a major source for lead generation down the road. We''ve all been there.) 2) Checklists.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Websites] The Dangers of Premature Marketing Personalization
    Wanting to provide website visitors with a personalized experience, the site has likely leveraged our company IP address or Whois data to integrate tidbits of visitor-specific information into our experience. This week's life lesson? Just because you can do something, doesn’t mean you should. Take a nice, long look. Trouble is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 9, 2013
    [Websites] If I give away my content, don’t I give away my business?
    People don’t buy from a website, they buy from people. 'The other night I had dinner with some dear friends who have a successful consulting business. Indeed, I am often confronted with this very relevant question — “If I give away my ideas, what is there left to sell?” The content conundrum. They always have been.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 2, 2013
    [Websites] Raise Your Hand to Take Charge of Your Brand: Who Owns Digital Content in Your Nonprofit?
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'Who owns digital? Where does the buck stop? These are questions I hear all the time. Folks just want it to magically happen.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 30, 2013
    [Websites] 3 Emails Your Business Should Be Sending
    It’s a good idea to summarize longer articles in a few short sentences and create a call to action button for the reader to view the entire article on your website or blog.). You can easily create call to action buttons for your website or emails and newsletters  here. Don’t worry, we won’t tell!). Let’s dive in: 1. Newsletter.
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Websites] In a Data-Driven World, What Is Highly Effective in Social Media?
    If it’s to drive traffic from a social channel to your website, try posting on Twitter with only 100 characters, which allows you to include an image or a link. Then check: how much traffic did Twitter drive to your website from those posts. Facebook says to use engaging images with less than 20 percent copy on them. Eastern time.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Websites] The What, How, and WOW Factor of Effective Conversion
    purchase would be the most obvious example, but before the purchase there could be an asset download, a website visit, a click, or even… nothing. 'by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. The “What” of Conversion. Yes, nothing!
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Websites] Is social media effective for B2B lead generation?
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Yet many of these same companies eventually come to the realization that not every prospective customer is ready to buy now. Not bad!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 12, 2011
    [Websites] Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 1
    For a complete list of the steps, worksheets, and background materials, visit the Raab Guide Website and download the Vendor Selection Workbook from the Resource Library (registration required). Choosing a marketing automation system is a major decision. disciplined selection process is essential to make a sound selection.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 12, 2011
    [Websites] Case study: Facebook ads create Hollywood buzz
    In this case study, we focused on launching a week-long Facebook ad campaign that delivered some stunning results that ultimately grew visits to the client’s website by more than 150% per day, garnered more than 400 views of their movie preview, grew Facebook page likes by more than 200% … and filled the theater. What do you do?
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Websites] Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers
    Just like traffic to your website isn't inherently valuable, Facebook likes and clicks alone aren't, either. Seems like the team over at Facebook has been eating their Wheaties. Facebook hasn't made the official announcement yet, but luckily our friends at TechCrunch were able to get an inside scoop. Honestly? Page likes. Page post likes.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Websites] How to Search Engine Optimize a Blog [Infographic]
    In our State of Inbound Marketing Report , we discovered that companies with more indexed website pages generate more leads on a monthly basis. Blogging is a powerful inbound marketing tool not just because it helps you educate prospective customers. Blogging also provides search engines with fuel they love: fresh and original content.
  • VIDYARD  |  TUESDAY, JULY 22, 2014
    [Websites] Announcing Ignite, the World’s First B2B Video Marketing Summit
    Check out the Ignite website for more details and register to reserve your spot. 'Online video has quickly become a critical way to connect with audiences, deliver a memorable content journey, and convert prospects through the buying cycle. Can I get a heck yeah?! Here’s what you can expect: San Francisco, Here We Come.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 23, 2014
    [Websites] Take Your Questions To The ‘Targeting’ Twitter Chat
    This is done by combining what you know about your prospects (for instance, job title and role), and their interactions with your business (website visits and whitepaper downloads). 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua.
  • THE EFFECTIVE MARKETER  |  FRIDAY, MAY 29, 2009
    [Websites] Kindle Marketing Lessons « The Effective Marketer
    Not only that, but the Kindle forum at Amazon.com’s website has irate customers venting their frustrations with the price hike and talking about collateral damage as they cancel other Kindle subscriptions. The one I have is the first generation and I have been using it for almost one year now. appealed to me. What?! Isn’t that unbelievable?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2011
    [Websites] 5 Ways Commenting on Blogs Boosts Your Marketing Efforts
    Some people just need that link to click to your website when they aren’t actively searching for it, and you can meet them halfway by providing information they want and a link to one of your related blog posts. Leads are doing research on the internet for your product, so be where they’re at, which won’t always be on your website.
  • WRITTENT  |  TUESDAY, FEBRUARY 25, 2014
    [Websites] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    Another way to understand how popular a website is using Alexa. Does the blog post include 2-3 links to relevant pages on your website? Do your images fit the overall design and feel of your website? Did you know that stock photos can actually decrease your website conversions by 95%? And guess what? Sophistication level.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 12, 2012
    [Websites] 24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
    Eric Siu shares advice from Fraser Cain, publisher of the Universe Today space and astronomy news website, on how to build, maintain and engage a large following on Google+. Will Google+ be a “Facebook killer” or just Google’s next failed social network? So what makes Google+ special? Google+ Guides and Tips. You can!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 26, 2012
    [Websites] Social Media meet-ups you won’t want to miss
    My schedule is kept up to date on the website speaking page. Nothing is more fun for me than meeting up with friends from the {grow} community in real life. would love to meet you at some of the awesome social media meetings and conferences coming up! Here’s where you will find me over the next few weeks. March 28 at 2 p.m.
  • EB2BLEADS  |  FRIDAY, APRIL 20, 2012
    [Websites] How Do You Qualify Leads Generated By B2B Marketing Online
    If a prospect visited a typical B2B website , I would bet that company would have no way of knowing if they would ever become a customer, or even who they were. So when a prospects comes to your website they need to be given the opportunity to engage. You’ve got to have something more than just an online presence, you need engagement.
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Websites] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It’s hard to overstate the impact of Facebook. It started 2010 with roughly 350 million users and is now on its way to 600  million. Facebook Marketing Tips and Guides. People are busy. As A.J.
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2012
    [Websites] Be Realistic About SEO Campaign Results
    Incorporating keywords throughout your website content and conducting link building activities isn’t going to guarantee any kind of overnight success. Sure, there are plenty of “bad guys” in the SEO world, but there are plenty of “good guys” too that do legitimate work to improve website traffic for clients. Image via Wikipedia.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Websites] 6 Deadly Marketing Myths BUSTED
    Dan compared Klout score to two other unrelated measurements of marketing effectiveness (inbound links to a website and website traffic) and found a relationship between high Klout scores and incoming links and traffic. It's easy to blindly follow the old preachings of industry experts. We want to take you down the latter path.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Websites] 31 business building benefits of Buyer Personas
    Provides valuable insights for prospecting, performing market research, targeting advertising, website design, usability testing and keywords for SEO. 'By Rob Petersen, {grow} Community Member. Buyer Personas  rock and I’m about to show you why. TARGETING AND POSITIONING. Gives you a target for all prospects and customers.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 28, 2014
    [Websites] Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014
    full list of sponsors is available on our event website, so do some research ahead of time. As you make a list of sponsors to explore at Summit, ask yourself if you’re missing technology in any of these key areas: Website management – A content management system is the backbone of your website. That’s why you need a game plan.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Websites] The 5 "Must Haves" To Ignite A Lead Generation Blog
    And while that kind of information is appropriate to include on a website, it’s not going to generate many leads. Link to other parts of your website if that would strengthen the reader’s experience. 'Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Websites] Top Networking Apps for Dreamforce ’12 [Infographic]
    Embed the Techworking at Dreamforce: Don’t Get Caught With Your Apps Down Infographic on your website: Top Networking Apps for Dreamforce ’12 [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. It wouldn’t be Dreamforce without networking, nor would it be 2012 without apps. Have any to add?
  • BIZNOLOGY  |  MONDAY, MARCH 24, 2014
    [Websites] Competitor analysis: get link building help from your competitors
    A backlink analysis consists of examining all the different websites linking to your (or your competitor’s) website. 'Photo credit: RambergMediaImages. If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense. Basic Backlink Analysis. Ahrefs.
  • WRITING ON THE WEB  |  MONDAY, JUNE 14, 2010
    [Websites] Wordpress Beats Out Typepad 4 to 1 in Poll
    Somewhere on the ‘Net, I picked up this comment, although I wasn’t able to trace it to a valid source: Two weeks ago in WordCamp Malaysia, a representative from Automattic said that WordPress websites make up 8.5% If you haven’t voted yet, please do so here. Typepad users make up 14.5% Of Wordpress users, 25.3%
  • B2BBLOGGERS  |  THURSDAY, AUGUST 9, 2012
    [Websites] Three Steps To Create Awesome Product Content
    This is even truer with your company’s website. website should be designed , not just in the sense of “some guy coded up some HTML for us”, but in the sense of “everything on this page has a purpose, and they work together to achieve a goal.” Everything else your website does is just details.
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 4, 2013
    [Websites] Content Marketing is the New PR
    Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. Content Marketing Leaders and Followers. 12% growth in year-over-year company revenue (vs 3.5% for followers). 20% year-over-year increase in media mentions (v 2.7%
  • MEASURABLE MARKETING  |  WEDNESDAY, APRIL 13, 2011
    [Websites] If You Don’t Know this about Social Media Headlines You’re in Big Trouble
    Writing headlines for social media is different than writing titles for content that you’re posting on your blog or your website in general. When it comes to social media content, it’s important that you can catch your key audience’s attention immediately. How can you do that? Stick to the classics. Be urgent. Remember SEO.
  • CONFLUENT FORMS  |  WEDNESDAY, JANUARY 27, 2010
    [Websites] Blog tip #2: Domain names are inexpensive, no excuses
    After purchasing your domain you'll see a message below that Blogger will automatically redirect readers who might be going to your freebie name to your website under the new domain name. How serious could it be if they won't spend just $10 on a domain in order to customize the first, most important aspect of your site, your URL.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Websites] Introducing Marketo’s Email Lookbook for Spring/Summer 2014
    Consider personalizing your email based on location, past purchases, or website pages visited. As a consumer, how many times have you gone to a website, added something in your cart, and then left the site without making a purchase? We highlight emails that are creative, inspiring, and beg to be opened! Timely Content. Multimedia.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Websites] Savvy Toolkit - Demand Generation Summit
    If you can't make the live event you can listen to any of them recorded on the Bright Talk website Getting the time off and travel budget approved to attend an industry conference is often difficult. In the middle is a whole host of excellent presentations such as: How to Use Social Media and Content Marketing to Drive Demand.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Websites] Savvy Toolkit - Growth Through Blogging Case Study
    If you are struggling to convince your management team of the potential that can be reached by adding a blog to your website use this as an example of the approach you need to take. I talk and write a lot about blogging as a way to grow your business. They were surprised at how many of those referral phrases were 3 and 4 word strings
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Websites] 9 Internet Trends Charts You Need To See
    Is your website designed for the mobile experience? 'I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. In 2011 , Mary updated her views on the above but also covered Content Marketing. Chart 1. Chart 2.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Websites] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Like B2C websites, make sure your site shows all of your product offering in a clear and concise way, so when your lead does want a “demo” they are educated exactly how you intended. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. Yes, the future is here.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JANUARY 14, 2010
    [Websites] The Foundation for Great Marketing is Great Data
    basic definition around “active”, such as a certain number of emails opened or clicked, visits to the website, or form submits will give you an objective definition of who is active. Data is key to all your marketing efforts. However, when thinking about your marketing automation efforts, data management can often be an afterthought.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Websites] Content Marketing Objectives And KPIs
    Common conversion goals for a consumer brand could include subscription to a newsletter, sweepstakes, coupons or some other offer, or even as simple as click throughs to another part of your website or piece of content (such as an advertising clip on YouTube). What are the right objectives and KPIs for content marketing? Reach. Engage.
  • ENGAGE  |  FRIDAY, JUNE 24, 2011
    [Websites] 3 Steps to Delivering Customer Service Happiness
    Customer Engagement Part 1 5 Myths About Customer Reviews and the Wild Web Are Customer Reviews Good For My Website? I recently purchased some sandals from Zappos that didn’t work out. It wasn’t anyone’s fault, but they needed to go back. hate returns, particularly when it comes to an online purchase. But I was pleasantly surprised.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Websites] 14 Key Takeaways from the B2B Content Marketing Report
    Not surprisingly, the top metrics used to measure content marketing success are website traffic (63%) and downloads / conversions (59%). 'The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. And content marketing ROI remains difficult to measure. Current customers may be under-valued. roughly weekly).
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 16, 2012
    [Websites] The Real Value of Content Marketing for Industrial Companies
    However, these decision makers are probably not going to read your blog posts, follow you on social media or visit your Website. In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. According to them, that has always been a job done by sales and not marketing.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Websites] How to Make Your How-To Content More Helpful
    For example, explaining how to set up a website conversion path would take a few paragraphs. If you''re explaining how to do something online, either on a piece of software or a website, include screenshots showing where to click and what area of the screen to look at. 2) Include annotated screenshots. So meta. Also bold the label.
  • SAZBEAN  |  TUESDAY, JUNE 28, 2011
    [Websites] Trust is the Only Currency You Have with Customers
    It’s fairly easy (at least initially) to trick people online into following you or liking your Facebook page or visiting your website. Why does someone purchase a product or service from you? Because they trust that they will get what they pay for. They trust that it will do whatever it is that you’ve claimed. What do you think?
  • SAZBEAN  |  TUESDAY, NOVEMBER 23, 2010
    [Websites] Considerations for Using Facebook for Business
    the volume of the 2nd ranked website  YouTube.com with 6.39%. The market share of page views for  Facebook.com was 24.27% last week, 3.8x People are there to post and play and read. They are not looking for products to buy. They are not doing research for a purchase (unless they happen to poll their friends with a question).
  • SAZBEAN  |  TUESDAY, JUNE 15, 2010
    [Websites] Making Your Brand Stand for More than Just Your Company
    According to their website : Cree is a market leader in LED chips, power LEDs, LED backlighting, power switching and wireless communications devices. One of the nice things about social media is that it provides the opportunity to make your brand more than a logo. But what if your brand is more than just your company? What then? Register Now!
  • CONNECT THE DOCS  |  WEDNESDAY, FEBRUARY 3, 2010
    [Websites] ClickPredictions: Stand Out with Great Content
    Website ThatWhitePaperGuy. We asked Gordon Graham "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Gordon Graham is That White Paper Guy , an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers. Gordon Graham.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 8, 2013
    [Websites] Buyer Insights are the Foundation of Great BtoB Digital Marketing
    Author : Buffer, Inc Website : [link] --> The post Buyer Insights are the Foundation of Great BtoB Digital Marketing appeared first on Fearless Competitor. 'Buffer “Companies in the future will compete primarily on the quality of their insights on buyers” Jeff Ogden, President of Find New Customers. Core buyer persona. profile.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Websites] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Author : Buffer, Inc Website : [link] --> The post How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers appeared first on Fearless Competitor. 'Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. I can. Robert S.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 2, 2013
    [Websites] Looking for best-practices BtoB demand generation? Start with fundamentals first!
    Author : Buffer, Inc Website : [link] --> The post Looking for best-practices BtoB demand generation? 'Buffer Best-practices BtoB demand generation is built upon a strong foundation. Lots of companies are working to create best-practices BtoB demand generation (aka digital marketing) programs. Goal Setting. Where are we trying to go?
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 14, 2011
    [Websites] 3 Ways to Ditch the “And” in “Sales and Marketing”
    We’re honored if you would use it to create links from your website or blog. B2B Lead Generation | Ditch the “And&# in Sales and Marketing. Editors note: Thank you for reading this blog. We’re about break the 50,000 reader mark and we are overwhelmed by your ongoing support. Did you know you can also subscribe on a Kindle ?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 3, 2011
    [Websites] Using Buyer Personas in B2B Marketing
    Providing an RSS feed on your blog or website sheds insight into how often buyers are actively engaging with the new content you provide, but this is not the only metric to track. B2B Lead Generation | Buyer Personas. Buyer Persona models at Kadient. But Jim Burns of Avitage told me that companies he talks to claim “ We know our buyers.&#
  • MI6 MARKETING AGENCY  |  WEDNESDAY, NOVEMBER 24, 2010
    [Websites] Welcome to Pearsonville!
    As part of my to follow or not to follow “due diligence&# process I check out Brian’s Linkedin profile, his tweetstream and twitter profile and corporate website. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Recently Brian Kibby from Pearson followed Mi6 on Twitter. What I Discovered!
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 23, 2011
    [Websites] Copyright to prevent copy wrongs in B2B content marketing
    You've worked hard researching, writing and editing your content for your B2B website. Publishing unique and compelling content attracts visitors and differentiates you from your competititors. Your site is realizing more visitors and leads for your efforts. You've been scraped! solution: Copyright your content. What did you do?
  • ENGAGE  |  THURSDAY, APRIL 28, 2011
    [Websites] 4 Tips to Develop Engaging Story Ideas
    Here are four paths to develop creative and engaging content ideas for your magazine or website: 1. Study your website’s keyword analytics. Editors should have access to their website’s analytics not only to see how many page views the site receives, but to discover what content people are looking for. Follow relevant blogs.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 9, 2013
    [Websites] How Do You Repurpose Your Content?
    Repackaging and republishing in different ways to drive traffic to your website – these are the driving forces on the internet. 'We all work hard developing content and sometimes forget to spend as much time promoting it. Our content is relevant around the world and we need to re-share. Multi-media - Repurpose into a podcast or video.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Websites] Three Key Trends for Social Media in the Hospitality Industry in 2013
    Tablets and mobile devices are becoming mainstream ways of accessing information, so having and implementing a mobile strategy and websites will be imperative. She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. The Growing Influence of Mobile.
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Websites] 12 experts define Key Performance Indicators (KPIs)
    Unique visitors to your website. 'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPI’s play is much bigger and more important. Every business should have them.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 17, 2012
    [Websites] Video: An Underused Media For Manufacturing Companies
    What some don’t realize is that putting it on your website may not be the best place to house it. If a picture is worth a million words, then what’s a video worth? to-B marketers are finally coming to realize that video is an important marketing tool. Video should be housed on places like YouTube and Slideshare. There are 2.5
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Websites] Quiz Mania: Why We Love Taking and Sharing Quizzes
    Carwow, a British website that helps people choose and buy the right car, created a quiz titled “The world’s hardest car quiz.” Carwow isn’t the only automotive website that has struck gold with quizzes. And so when you get a chance to find out whether you’re the pop or country version of Taylor Swift, you take it. Brief History.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 13, 2012
    [Websites] The level playing field has turned into a content arms race
    Today all you need is a good writer, a self-hosted website and/or blog, and organically grown social networks. Have I ever told you how much I love Gini Dietrich ? For me, she is such an amazing role model for dong it right on the social web. With those three things, you suddenly are competing with the big boys for reputation and credibility.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Websites] The Hidden Costs of Content Marketing
    It costs however much you paid to produce it, plus the time you spent not convincing your Squirrels to use it, plus the time you spent uploading it to the Intranet, website, sales portal and LinkedIn page, plus the opportunity cost of not using it, plus the cost of asking why nobody used it, plus the lost sales that resulted from not using it.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Websites] Building An Organic Audience Profile to Inform Your SEO Strategy
    Even if you think you know exactly who you’re reaching through SEO, building an organic audience profile can help you optimize your content and website to reach even more users. Which search engines send the most targeted traffic to your website? 'Understanding the audience you reach through organic search is key to your SEO strategy.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 10, 2014
    [Websites] So what exactly is Virally?
    Traditionally putting this kind of content on your website would provide 2 challenges depending on your technical ability: 1) Creating a landing page for the content. 'Virally is a cloud based tool that allows small business marketers and digital agencies the ability to generate potential leads using your valuable content. Enter Virally!!
  • MEASURABLE MARKETING  |  MONDAY, APRIL 11, 2011
    [Websites] Business Blogging Analytics – 5 Metrics to Measure Success
    How many other websites are linking back to your website’s content? Every reputable link that your blog content receives is like a vote for the relevance and authority of your website. So-which metrics can help you track the success of your business blog? Reach. Number of subscribers. Quantity and quality of backlinks.
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Websites] 9 Ways to Encourage People to Comment on your Blog
    Open with a snippet from that comment, with a link to that reader’s website, and then follow with your opinion. A blog is a valuable asset to any business. There are the clear SEO benefits: each blog post is another indexed page for your site, and each post gives you the opportunity to rank for new keywords. Not too shabby!
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 7, 2014
    [Websites] Getting Youth Interested in Manufacturing
    Instead of a boring “Career Opportunities” page listing the standard job openings, a small manufacturer could create a whole new section on the website — “Why Work With Us” — or even better, an entire YouTube channel. mean I started when I was 24. Those are good ideas. But, what if. Potential. Cool toys.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2009
    [Websites] B2B Social Media Marketing: Branding or Lead Generation?
    Buying behaviors : Corporate websites were mature and search became the dominant way to find information. Buying behaviors : More and more information is available off the official corporate website and on social media sites ranging from LinkedIn and Twitter to YouTube and SlideShare. But is it a tool for demand generation?
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Websites] Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
    Carissa Newton, Director, Marketing, Delivra, shared these stats: - They now see 4x more blog traffic than website traffic. Visitors are now staying 3x-4x longer to read blog content and website links included in that blog. “In previous years, visitors went straight to our website,&# says Newton. Lisa Keller : Great post!
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Websites] Big Ideas to Make the Most of Small Business Saturday
    You’ll need to provide a few details about your business, such as name, address and website. The site provides downloadable, personalized email images, digital banners, images for social media posts and logos to use on your blog or website. It’ll also be here before you know it. Personalize, Plan & Promote. Get Social.
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Websites] 20 Simple Ways to Boost Blog Subscribers
    But the fact of the matter is, the more subscribers you can get to opt into your blog the wider you can expand the top of your funnel, and the more people you'll have coming to your website. Include a link to subscribe to your blog on other high-trafficked pages of your website such as your 'About Us' page and Press Room.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Websites] Small Business Owners: Time to up Your Digital Game [Infographic]
    How to Build a Better Website. 'In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare. All rights reserved.
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Websites] Conversion Assists: How to Leverage Your Site's Most Influential Pages
    Simply speaking, conversion assists are pages on your website that your visitors viewed before they converted into leads or customers. Understanding a website's conversion assists can help marketers identify the most influential pages and interactions on their website. How did it help you improve your website's conversions?
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Websites] Best Web Presence Optimization Guides and Tips of 2011
    Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. That sounds like a Google search to me.”
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Websites] Why Google+ Is Even More Relevant to Content Marketers
    Since Google indexes Google+ pages and posts so quickly, you’ll get your content showing up in results faster than you will on other social networks and even from your own website. Indexed Google+ posts drive high amounts of traffic to your website and fast. 'Google recently removed authorship photos from search engine results.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 2, 2014
    [Websites] Just Bought Marketing Automation? 9 Pro Tips for Success
    Tracking codes allow you to track visitors to your website, and also to cookie anonymous leads. If you don’t install tracking codes, you will be missing a  huge  opportunity for reporting on some key metrics: unknown leads and website performance. 'Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Websites] The 3 Factors That Drive Content Marketing Success
    But if you earned a visit to your website from a prospect, what would it have cost you to buy that same visit via a banner or paid search? 'People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. You Know I Love My Job! So this is nothing new.
  • FATHOM  |  THURSDAY, OCTOBER 31, 2013
    [Websites] Content Development With Hummingbird Means Knowing Your Customers, Not Keywords
    According to Matt Cutts at Pubcon last week, “If your website looks bad in mobile, now is the time to fix that.”. common response is a family/friend recommendation (or in a website sense, these would be links). 'Google’s search algorithm update ‘Hummingbird’ back in August is a sign of things to come in the world of digital marketing.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Websites] Marketing Analytics in Real Life [Cartoon]
    Video: Marketing Analytics 101: How to Measure the Effectiveness of Your Website Learn how to measure the effectiveness of your web site. Download the free video to learn how to measure the effectiveness of your web site. Connect with HubSpot
  • BIZNOLOGY  |  FRIDAY, JULY 6, 2012
    [Websites] The Seven C’s of Content Quality
    Saying “create quality content” is like saying “build beautiful websites.” Panda (Photo credit: PeroMHC). Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. And Penguin punishes low-quality sites. The seven C’s of content quality.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 11, 2011
    [Websites] How to Leverage Twitter for Sales Intelligence
    The easiest method is to look for the Twitter symbol on the website or to run InsideView to search for contacts with Twitter profiles. Leveraging social media during a sales process can make a huge impact on the deals you are working on. Where they travel, who they hang out with, even as much information as how they are feeling. Job openings.
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Websites] What is a Community Manager and Does Your B2B Company Need One?
    Google Analytics also offers a Social Reports tool that should be used to track how long visitors from certain social networks stay on your website and what they do/where they travel within the website and also measure how your content is being shared on social networks. So what does this term really mean? The short answer is yes.
  • ANNUITAS  |  THURSDAY, APRIL 3, 2014
    [Websites] The Single Most Common Lead Scoring Failure: Not All Content is Created Equal
    They are then “cookied” by the platform and each subsequent visit to the blog (or website) is noted against their record. 'Most lead scoring models fail — at least initially. It takes a little time to learn the implications of one simple, undeniable fact: not all content is created equal. and the program is launched.
  • VIEWPOINT  |  TUESDAY, AUGUST 27, 2013
    [Websites] Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!
    Leads who had visited the website at least three times. 'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. During a breakfast meeting with Steve last week, he got right down to business. Man we are hurting. I asked. I asked.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Websites] 4 Helpful Tools for Identifying the Right Keywords
    The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. Web Analytics : Web analytics tools like Google Analytics or HubSpot software will allow you to identify which organic search terms are already driving traffic to your website. The Importance of Relevance.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Websites] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    The rest will see the trend and create content factories of promotional branded content that simply prolongs the slow agonizing death of the static, traditional, corporate website. In my  Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. Disagree? 
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Websites] 8 Budget Templates to Manage Your Marketing Spend [Free Download]
    Website Redesign. 'The new year is right around the corner -- and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. But fear not! The bundle includes budget templates for the following areas: Events. Branding & Creative. Content.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 30, 2012
    [Websites] Social Media Marketers: Are You Getting Social Media Wrong?
    ”  And it’s true: Similar to how you have a website to serve the Internet population, statistics now show that 25% of internet usage is spent in social media. Similar to how you have to have a website in this day and age, you similarly have to have a minimal social media presence because of the population of users that exists.
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