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  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Websites] Marketing In Real-Time – The New Trading Room Floor
    There are no bots to crawl through my data.  I have to do that. I do not (yet) have a data scientist on my marketing team to write algorithms and execute my next brilliant marketing action – launch a campaign, alter a PPC bid, change the size of a button on the website. By Brian Kardon - CMO, Lattice Engines. Any edge. Including me! Strateg
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Websites] 5 Kid-Friendly Cookie Marketing Lessons for Girl Scouts
    The program is called "Digital Cookie," and it will allow scouts to sell cookies online using their own cookie website and/or mobile application. What we do know is that many scouts will be given the opportunity to have their own cookie website -- which, thankfully, not just anyone has access to. The Girl Scouts of the U.S.A.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 28, 2013
    [Websites] Five ideas to re-build your personal brand after a move
    Check their websites for events and activities. By Barbara Fowler, {grow} Community Member. Send a note to all of your Linkedin contacts, telling them about your move. Request help in getting new contacts in the new location. Don’t judge anyone, just appreciate those who reached out and remember this in the future if you are asked.
  • FATHOM  |  TUESDAY, MARCH 8, 2016
    [Websites] Staying Ahead of the Personalized Marketing Curve
    71% of companies fail to personalize their websites. Additionally, Dynamic Yield  reported the following findings: 94% of in-house marketers agree that website personalization is critical to current and future success. 74% of online consumers get frustrated with websites when content (e.g., according to StoryBase. Absolutely.
  • THE POINT  |  WEDNESDAY, JUNE 20, 2012
    [Websites] Top 10 Tips for Better Email Templates
    Marketo users : Download a free set of professionally-designed email and landing page templates, along with complete instructions for how to download into Marketo, now available on the Spear Website. But one other element plays a key role even before you write one word of copy: the design template. Keep graphics to a minimum. Use sidebars.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Websites] Marketo and Facebook—Delivering The Right Message at The Right Time
    website visitors who haven’t provided contact information yet), the second integration is designed to help marketers engage these anonymous people on Facebook too. Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But But how?
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 3, 2013
    [Websites] Encore: “Secrets of the Great Communicators” @NancyDuarte on Marketing Made Simple TV
    Author : Buffer, Inc Website : [link] --> The post Encore: “Secrets of the Great Communicators” @NancyDuarte on Marketing Made Simple TV appeared first on Fearless Competitor. Buffer. Please note: There’s a video quality problem near the very end.Sorry.). Why the audience and not the speaker are most important.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Websites] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    computer company might - instead of putting a lot of information about their own offerings up - offer technical tips instead, or advice on work/life balance in a continually connected world – so people start to visit the website as a regular activity rather than just when they need something. Data mining. Content marketing. Takeaways.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Websites] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. Not unlike your website, consider the keywords you want people to find you with – not only via LinkedIn searches, but web searches. asked him what it was. His answer?
  • SYNECORE  |  WEDNESDAY, MAY 6, 2015
    [Websites] Why Your Brand Should Invest in Mobile Video Advertising
    Coming hot on the heels of its “ mobilegeddon ” search engine update meant to promote mobile-friendly websites, this AdWords update could be read as second act of a two-part mobile facelift initiated by the search giant. If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. Takeaway.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 14, 2011
    [Websites] Inside the Mind of the B2B Buyer – New Paths to Purchase
    Assumption : If we optimize our website for search, we’ll attract prospective buyers. Assumption : A nice website and case stories will get people’s attention. (Editor’ s note: This article is the all-time most popular article at Fearless Competitor.). Love hard facts. Hope you do too. Should this matter to YOU?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 6, 2010
    [Websites] Creating a content marketing plan — without any content
    Simply answering questions is providing meaningful content that can attract attentions to you and your website.  I’ve personally made some fantastic connections and acquired my two most profitable customers just by answering questions in LinkedIn Group Forums. You’ll need to weave these keywords into your micro-content. Twitter.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 15, 2012
    [Websites] Mastering the Monster that is Mobile Marketing: An AMA Virtual Xchange Summary
    Oddly, the top 3 locations are a printed magazine/newspaper, product packaging, and a website. Yeah, printed materials and packaging makes sense, but on a website? Where’s the benefit of scanning a code to access a website, if you’re already on a website? The results of this live poll left my jaw dropped. 2D codes).
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Websites] How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
    Enter your competitors' websites so the tool can start tracking them. The Grade History tab lets you see how the Marketing Grade for your website and your competitor's website has changed over time. You're a rockstar inbound marketer. Come on, what's more rockstar than that? But what's a marketer to do? Set Up the App. Voila!
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Websites] A 13-step crash course in digital marketing
    WEBSITE WITH PURPOSE GENERATES RESULTS: Why have a website? But have a purpose says Jeremy Floyd in Chapter 8, Building a Website with Purpose that Generates Results. Did you know that in this decade, digital is the only media channel to grow every year? Or magazines, newspapers)? And it’s not stopping. Before
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Websites] Seven Ugly Truths About Content Marketing
    ” Unifying your strategy is important not only for content marketing sake, but also for all the areas your content will be distributed: website, campaigns, annual conferences, social media, and public relations effort. The plethora of online content is astounding on the topic; more than 1 billion search results appear.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Websites] CMOs: Stop Believing These Digital Marketing Myths
    This means you need to be constantly testings your landing pages and website to determine if and where a redesign should take place. . There are many myths surrounding digital marketing solutions. It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . ” 3. SEO Is Dead.
  • OPENTOPIC  |  FRIDAY, AUGUST 21, 2015
    [Websites] How to Successfully Measure ROI on Your Leads: Weekly Roundup
    How to Measure the ROI of Your Content [OptimizeSmart]. "A great content is a content (blog post, infographic, video etc) which is most frequently viewed prior to conversion(s) and/or transaction(s) on your website". 10 Smart Ways to Earn or Build Backlinks to Your Website [Entrepreneur]. When done correctly, the payoff is astonishing.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 16, 2014
    [Websites] Using Twitter Influencers to Drive Traffic to your Ecommerce Store
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. If you have a small following on Twitter, it’s tough to get your Tweets heard. And even harder to get your Tweeted links clicked on.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 25, 2013
    [Websites] 7 Examples of Successful Reddit Marketing
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Reddit Business Christian Marin Facebook HBO Lucid dream marketing reddit for business reddit marketing YouTube
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 18, 2016
    [Websites] What to Do When Your Content Marketing Falls Flat
    That said, my colleagues and I spent hours analyzing various website metrics to develop a solid understanding of how the site had performed in the past and how it was performing at present. Examples of metrics we analyzed include the following: Total & organic website traffic (via Google Analytics). Get Creative. Get Motivated!
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Websites] Anatomy of a Perfect Blog Post
    “Racy” and provocative headlines stand out in social media and in search engine results, powering up your ability to capture more first-time visitors to your website. You definitely don’t want them to leave your website, never to return. What is the secret behind the perfect blog post? The answer is yes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Websites] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    Website URL Reference – this is ideal since 200 character descriptions are not very good for identifying contact information or other communication channels. Website Sections (resources, solutions, etc) specific to targeted Showcase Page. What B2B Marketers Need to Know Right Now. 75 to 200 Character Page Description.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Websites] 27 More Remarkable SEO Guides, Tips and Tactics
    ” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. What techniques still work in the new world of SEO? Which need to be discarded? What new tactics and ranking factors are most vital to understand? SEO Strategies for People that Hate SEO by Search Engine Guide.
  • VIDYARD  |  TUESDAY, OCTOBER 13, 2015
    [Websites] The Best of the Best: 2015 Video Marketing Awards
    BenefitMall produced a commercial for their new product, EmployerFocus, that was market specific and pushed it through email, social media, and their website. They looked to video to: convert more anonymous website visitors into leads and increase visitor-to-conversion rates on key pages as well as. And they deserve recognition!
  • SALESFUSION  |  TUESDAY, MARCH 15, 2016
    [Websites] Measuring Marketing Effectiveness: 5 Metrics You Need to Track
    That said, there’s a lot that goes into telling this story and it doesn’t necessarily tell the whole story, as some areas of effectiveness, like brand awareness and website activity, may take longer to translate into revenue or may benefit the company in non-monetary ways. Metrics to Measure Marketing Effectiveness. Marketing Insights.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Websites] The 6 Scariest Words in Digital Marketing
    percent of all referral traffic to publishers’ websites comes from Facebook (slightly more than Google at 39.5 Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes. What impact will this have on content publishers? It was nothing short of a courtship.
  • THE ROI GUY  |  THURSDAY, MARCH 12, 2015
    [Websites] Death of a Salesman? Forrester says Yes.
    53% find gathering information online on their own superior than interacting 59% don’t want to interact with a sales rep 74% find buying from website more convenient than buying from sales rep. Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 29, 2014
    [Websites] 10 Great Marketing Tips from Find New Customers
    Put a Resources tab on top of the website and let visitors see it. Use a 301 redirect to take first time website visitors to that landing page and not your home page. Feature a short video of a delighted buyer on the website.  They loved these tips and for good reason. Others have – like his former employer.).
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [Websites] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    When asked what types of content assets were missing on most company websites, 51% of respondents in our survey report indicated, “Thorough Contact Information (phone / email / address).”. 37% of survey respondents from our report indicated that they will visit a vendor website 3 – 5 times before making a purchasing decision. source ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Websites] Five of the All-Time Biggest Blogging Questions Answered
    have no plans to monetize my blog directly, but I’m hoping that people who love the free content will support me by buying adjacent products on my website such as my Social Media From Scratch video tutorials , books, or instant coaching services. 6) Indirect sales. How do I get started with blogging? Start with your strategy. Money?
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Websites] Communications Strategies for Millennials: How We Developed One for Churches
    great way to show Millennials that you value them is by investing in new technology, like iPads in your church or an interactive website or online community where this younger generation can share stories and learn from each other. This will help keep your audience engaged and keep your website relevant to new members. nonprofit
  • SYNECORE  |  THURSDAY, NOVEMBER 15, 2012
    [Websites] How to Become The Six Million Dollar Marketer
    All of this content then needs to be optimized for any platform or device on which it could potentially be viewed or consumed via social sharing (websites, differing social channels, mobile devices, etc). Technology may be creating exponential opportunity for businesses, but it is sure creating a headache for marketers. THE NEW BOTTOM LINE.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Websites] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
    But rather than using them for SEO purposes, you should be using them to drive awareness, and drive traffic back to your website. So instead of using the links in your press releases for "link juice," use them simply as inroads to your website for more information about the content of the release. Well, there you go. Good point.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Websites] Is Empathy The Secret Ingredient To A Social Business
    Search for branded websites that you love and you will find that nearly all of them speak to you (the visitor) and the value you will receive as opposed to being about themselves (what they sell). What separates a social business from a “regular” business? ” But I’m not sure that is enough. What is a Social Business?
  • WEBBIQUITY  |  FRIDAY, MARCH 30, 2012
    [Websites] How (and Why) to Map Your Company’s Digital Landscape
    For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. But “use” and “success” are two different things. What your competitors are doing in social media. Which voices are most influential in your market space.
  • JUNTA 42  |  SATURDAY, MAY 16, 2015
    [Websites] This Week in Content Marketing: The Future of Content Marketing 2025
    Today, each of Annie’s magazine websites links to e-commerce websites that sell products related to its content. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example from Good Old Days magazine. This week’s show. Sponsor (34:02).
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Websites] Should My CEO be on Social Media?
    There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. For those CEOs with their heads in the sand “the times they are a-changin’”. Sources.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 12, 2014
    [Websites] 3 Simple Ways to Make Email Marketing Work for You
    With just a few clicks, you can upload your company logo, add links to your website, and create a must-read message for your recipients. Whatever the desired action, make sure there is a link or a call-to-action button that takes the reader to the right spot on your website. Read on for three simple ways! 1. Time is money.
  • BIZIBLE  |  THURSDAY, DECEMBER 3, 2015
    [Websites] The 100 Year History Lesson On Marketing Operations and MarTech
    This is still being used today, although it is diminishing in usage in favor of tracking incoming leads by establishing unique websites / landing pages and phone numbers specific to campaigns. "There is a science to advertising. Principles are learned and proven by repeated tests” ( Scientific Advertising ). This was written in 1923.
  • HUBSPOT  |  THURSDAY, APRIL 25, 2013
    [Websites] The Marketer's Guide to Search Engine Optimizing Non-Written Content
    Sitemaps are just an xml file that tells Google about a page on your website it might not discover -- the most simple sitemaps usually list the pages on your website. However, keyword strategy from a user perspective is extra important here -- video is very likely to be viewed and searched independent of your website. Oh right.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Websites] How to Increase Customer Loyalty through B2B Marketing
    If your customers publish blog posts on their website and have branded company pages on social media platforms, by all means follow them and like and comment on their posts and updates. Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Websites] Top 10 Advantages of Online Marketing for Professional Services
    These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more. If it’s successful, this piece might help drive up your website’s ranking for Google searches on the topic. Defining Online Marketing. What is online marketing?
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Websites] Customer Service is a Critical Marketing Attribute
    This didn’t get any results, so I told Marco that I would go to the gondola licensing board website (whatever that was) and lodge a complaint about his rudeness and our disappointment with the experience. My wife and I were there on a trip and another family member in our group suggested a gondola ride based on her recent experience.
  • NUSPARK  |  WEDNESDAY, APRIL 20, 2011
    [Websites] New Twitter Chat Addresses Marketing and Lead Generation Issues
    Each week, we’ll discuss a variety of topics related to generating leads, inbound marketing, website conversion tactics, media planning and buying, digital display, … [ visit site to read more ]. Marketing Strategy Social Media
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Websites] 10 Ways to Create Great Inbound Content for Your Association
    By setting goals, getting your team involved, and grounding your writing in a pre-established strategy, you can turn your blog, website and other content channels into a place you get engage with and inform potential customers. So, your content and website needs to be focused around that. But where to begin? We love social media.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Websites] 5 Email Marketing Variables You Can't Control (But Can Outsmart)
    The goal of any good email is to encourage the reader to click through to a landing page on your website. We’ve seen a number of cases in which marketers optimize their emails for mobile but then send their readers to a page on their website that’s tough to view on mobile. Each of these clients displays emails differently.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Websites] 8 Great LinkedIn Groups for B2B Marketers
    Why it’s great:  The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). It is no secret that LinkedIn is a valuable social media platform for B2B marketers. eMarketing Association Network. Inbound Marketers – For Marketing Professionals. Future trends.
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Websites] Deliver More Sales Qualified Leads Using Predictive Intelligence
    In the Demand Gen Report white paper, 4 Ways Marketers Can Boost Their Demand Gen Results , Kerry Cunningham, Senior Research Director, Demand Creation Strategies at SiriusDecisions says: “If a marketing automation’s traditional lead scoring only has access to behavior on your website content, it’s clearly not accurate. How does it work?
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 1, 2013
    [Websites] Lead Generation: 5 tips to generate leads faster on LinkedIn
    The key, she said, is to share content your prospects will find interesting, share with their peers and motivate them to click through to your website and contact you. Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? posed this question to Ellie Mirman and Shreesha Ramdas. Guess what?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 22, 2013
    [Websites] Be Where Your Prospects Are: Your Business Needs Complete Marketing
    The view of “build it (a website) and they will come” prevailed as the way to ensure a massive business success at a negligible cost. Prospects are engaging in more ways than ever before, and being where your prospect is, be that at an in-person event, searching on Google, or on a relevant 3 rd party website, is critical.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 7, 2016
    [Websites] The Slow Adoption of MarTech for Digital Marketing Execution [Interview]
    You can download a free copy of the “2016 Digital Marketing Technology Survey” on the Real Story Group website. The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Websites] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. The study covered traffic associated with 424 B2B sites.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 30, 2016
    [Websites] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    What do you think about the design of our website? Do people like that infinite scroll that was part of your last website redesign? After ESPN listened to its community and redesigned its website with its audience’s suggestions in mind, revenue increased by 35 percent. 2. Without it, I’d be guessing. Digiday. eBooks?
  • SYNECORE  |  WEDNESDAY, JUNE 3, 2015
    [Websites] Expert Interview: How to Get Started with Marketing Automation
    You're also using content and SEO to kind of draw people in, and most of this is served up through a brand website. Your core assets are going to be your core digital assets, they're going to be your brand website which is, in the brick and mortar sense, your place of business in the digital world. Image Source: HubSpot.
  • SYNECORE  |  MONDAY, MARCH 24, 2014
    [Websites] Defining Your MQL: A Guide To Lead Conversion!
    The most important thing to consider before defining your MQL is the data you have on your sales and marketing teams , that includes close rates, customers you have and have not gotten, leads you get, visitors you get to your website, etc. You want as many leads as you can get for your business, right? Wrong. Why Should You Define Your MQL?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Websites] How to Power Your Sales Funnel With Video Content
    When a prospective buyer starts searching for a solution and lands on your website, there’s nothing more engaging to present them with than a quality video. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas.
  • VOLACCI  |  TUESDAY, AUGUST 27, 2013
    [Websites] Fine Tuning a Newsletter Subscription Process
    These boxes allow users to enter basic information, usually just name and email address, from any number of pages on a website. Many websites also choose to have a separate subscription landing page, where users can subscribe to a general newsletter, or choose to manage between any number of subscription options. Subscription Page.
  • B2BBLOGGERS  |  MONDAY, NOVEMBER 1, 2010
    [Websites] 3 Landing Page Conversion Roadblocks And How To Get Around Them.
    Unlike your corporate website, which has to appeal to a general audience, landing pages can be created for specific campaigns. Or worse, a page on their website where it is easy for the user to get overwhelmed or lost, and forget why they clicked in the first place. Zzzzzzz. landing page is your first impression. Or Does It? 5.
  • KEO MARKETING  |  MONDAY, AUGUST 24, 2015
    [Websites] Using Analytics to Get Higher ROI from Remarketing
    One category in the behavior section that you should look at is time spent on your website. Visitors who quickly leave your website within a few seconds after arrival probably aren’t very interested in your company, and may even have landed there by mistake. It can also be among the most effective, when implemented correctly.
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Websites] Help! My Sales Team Thinks Our Inbound Leads Suck
    You don’t have to leave the typical voicemail. “Hi John, we help companies like you get more leads and customers from your website. By the time they get passed on to your sales team, a typical inbound lead might have visited your website 15 times, read 11 blog articles, opened 3 emails from you, and downloaded 5 ebooks. It's awesome.
  • GREAT B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Websites] Eyeball Share Leads to Wallet Share
    One of my favorite bloggers is Paul Castain, who produces excellent content for the Sales Playbook website.  Paul’s column this week, “ A Deceptive Post About Cold Calling ,” discussed important activities that can either replace or enhance cold calling. This number ranges as high as 80% in some industries. There are now 2.7
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [Websites] Trade Show Follow-Up: 5 tips to optimize response
    Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. For weeks after, I unsubscribe from newsletters and sales pitches from companies I barely recognize. Make one.
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 10, 2016
    [Websites] Your Digital Marketing Strategy Depends on Online Reviews
    Recently, Amazon announced that it’s establishing additional rules surrounding so-called incentivized reviews, putting a damper on a strategy used by many sellers on the website. Thanks to websites such as Amazon and TripAdvisor—and countless others—consumers can peruse thousands of reviews to aid their decision-making processes.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Websites] Make Your Content Marketing POP with Powerful Images
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. In my post You Should be in Pictures, I discussed the growing importance of visual imagery in content marketing.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Websites] The Best of the Best: 2016 Video Marketing Awards
    They generate leads from content like product tours and case studies, and now roughly 50% of all of their website leads are coming directly from video. Their assets have been used on websites, landing pages, social platforms, paid media, webinars, and in brand outreach. Marketing can be a bit of a thankless job. Sangram here!”
  • PWB MARKETING BLOG  |  WEDNESDAY, APRIL 10, 2013
    [Websites] Facebook Ads: Do They Work?
    There are many ways to market your business website. One of our current clients is going through a website redesign and has indicated that they will use targeted Facebook ads, so I’m in a holding pattern. You can do so through paid search, print ads or outdoor advertising, just to name a few. ” At first I too was stumped.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 10, 2012
    [Websites] What Do Rick Santorum and Lady Gaga Have to Do with Headlines?
    On every website page or blog entry you have an opportunity to include headlines. Your website and blog post headlines matter! When it comes to your B2B online marketing, make no mistake. Headlines make a big difference. Here’s what CEOs and CMOs need to know. Search engines like headlines, and the more keyword rich the better.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 26, 2013
    [Websites] 3 Ways Online Marketing Forms Drive Conversions
    They are the one place on your website where you have the chance to capture contact data that a prospect willingly provides, in essence giving you permission to market to them. Post forms on your website that trigger automated response emails, document downloads and sales team alerts. Progressive Profiling. Supporting Segmentation.
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Websites] Can you repurpose content?
    Posting in multiple venues is also possible; for example, putting a video on YouTube, Facebook and a business website. Perhaps the most amazing "secret" of content marketers is the way in which they repurpose content, whether they call it atomizing (Jay Baer) or reimagining content (Ann Handley). Content Strategy
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Websites] A Brief Timeline of the History of Blogging
    It was first used by Jorn Barger, creator of the website Robot Wisdom. While it’s not clear if she was the first blogger to be terminated because of her personal website’s content, it sparked a conversation about the privacy and freedom of expression for bloggers. Greetings, readers. Welcome to the HubSpot Marketing Blog. Blogger, c.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 14, 2014
    [Websites] LinkedIn Product and Services Pages Discontinued
    feel that Products & Services was just a duplication of what is already on most websites. Photo by Simon Yeo, Some Rights Reserved. Today LinkedIn Products and Services pages will be discontinued. Here’s what you need to know about the change. They also allowed visitors to the page to “Recommend” a product or service.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 7, 2012
    [Websites] LinkedIn Power Tips: Give Before You Receive
    They enhance your credibility as an expert similar to how quality content , quality presentation of that content and frequency of content enhances your page rank and authority status for your website. If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Websites] Six FREE Tools To Measure Social Media for Business
    Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem. It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 6, 2013
    [Websites] Brand Marketers Totally Miss Social Media Influencers
    When launching social media campaigns, earned media goals are very much stacked towards metrics like Facebook Likes and Fans; Twitter followers and retweets; and traffic on the company’s own website and landing pages. Brands And Advertisers: It’s All About Facebook The mismatch is pretty clear in Technorati Media’s report.
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Websites] 9 Tips to Spot Amazing Article Writers
    On the first page of this search itself I can spot 3  writer websites I can peruse through and, if conditions allow, contact. 3. By setting up a “write for us” page on your website, you’ll make sure that none of those potential writers leave your website without knowing that you’re looking for article writers. Company News
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Websites] Content Marketing Gives Customers a Reason to Believe
    Goal: you want readers to come away smarter from having visited your website, blog, business Facebook page, etc. “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. The secret may well lie in the power of content marketing. Excellent service?
  • SYNECORE  |  THURSDAY, FEBRUARY 27, 2014
    [Websites] Reduce Visitor Anxiety, Be Prepared!
    That’s why most of us think twice before freely handing out our contact information to anonymous websites that have nothing to lose by giving it away. That’s why websites like yelp.com , angieslist.com , and other review-oriented sites have become so popular. Make Security Obvious. Show Satisfied Customers. Takeaway.
  • ACT-ON  |  THURSDAY, NOVEMBER 19, 2015
    [Websites] 10 Simple SEO Basics for Better Rankings
    And while the details of how SEO works are becoming more complex, they actually can be distilled down to one overarching simple rule: Please your website visitors first, and search engines second. Once again … serve your website visitors first. Search engine optimization has a bad rep. Bupkis! Good SEO isn’t hard. Way over. They don’t.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Websites] Get Found Faster: 10 Tips for Successful Local SEO
    Here’s your punch list: Add your complete address, phone number and business hours to the footer of your website. Keyword stuffing would be to repeat your business name and primary keywords three times in every alt tag on your website. These websites feed search engines and other sources of local data: Express Update. Google.
  • SALES ENGINE  |  FRIDAY, OCTOBER 23, 2015
    [Websites] How often should you post to your blog and social media?
    In addition to increased traffic on your website, high-volume frequency of posts may also be important in building your overall library—remember, Hubspot and Moz both note that the wide majority of monthly leads come from old posts. In other words, consumers can only handle so much content before they stop paying attention to you.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Websites] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
    If the dealer relies solely on email, then the messaging might not be consistent when the buyer visits the dealer’s website or social media pages. Author: Sean ONeill Many industries felt the impact of our recent financial crisis, including automotive. Consumer marketers now need to be wherever their customers are, not just in-store.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Websites] Social Media Marketing Tools For B2B Marketers
    We think it’s important to analyze data that can be used to improve your campaigns – like knowing which LinkedIn Groups generate the most website traffic or which messages spark conversations. 3. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Campaign Based Publishing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 3, 2013
    [Websites] SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
    Author : Buffer, Inc Website : [link] --> The post SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem appeared first on Fearless Competitor. Buffer B2B Demand Generation strategy called SCORE uses Innovative Methodology to Improve Qualified Sales Opportunities, Increase Conversion Rates and Win More Sales.
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Websites] 15 Call to Action Samples for Rocking Blog Posts that Convert
    An estimated 96% of first time visitors to your website aren’t ready to buy. Providing links to relevant content you’ve written can allow you to further educate your prospects and improve the time they spend on your website. Example: Are you wondering how you can increase website traffic with smarter usage of social media?
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 15, 2015
    [Websites] Interactive Storytelling 101: User Experience & Information Architecture
    When you hear about user experience (UX), it’s generally in the context of website or app design. Many of the concepts from traditional website information architecture apply to interactivity as well. Interactive storytelling, however, involves a whole new set of best practices. Applying UX Principles to Interactive Storytelling.
  • FATHOM  |  FRIDAY, AUGUST 14, 2015
    [Websites] Healthcare Digital Marketing Industry Update – August
    Any website that is ranking and targeting a brand that isn’t their own will likely see a decrease in search result rankings. The 20-year-old software platform is best known for its ability to play and display videos, animations, games and websites. Flash was once the standard platform for viewing videos on websites. link].
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Websites] How to Build a Keyword Strategy That Turbo-charges Your School's SEO
    Your school website has readily accessible information on applying, you’re active on social media, and you’ve invested in banner ads and print mailings to potential students—so why do you need to invest any more of your valuable time and effort to worry your online content? but that doesn’t mean you’re 100% correct. Where do they turn?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 4, 2015
    [Websites] Higher Education and Beyond: A Changing World for Marketers
    Based on a 2015 E-Expectations study of high school students: 78% of respondents indicated that college websites make a difference in their perception of the institution. 70% of students have looked at a college website on a mobile device. Author: Vyoma Kapur Class is now in session! And that’s true for all marketers.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 17, 2013
    [Websites] The Dissection of a Bloody Good Email Newsletter
    Give your content blocks enticing headlines or subheadings and link them back to the original source (blog, website, social network). 7. Always provide readers a link with more information, whether it be to your website, blog or social site.  Are you familiar with the old school Milton Bradley game, Operation? Let’s operate: 1.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Websites] The 9 Worst Ways to Use LinkedIn for Business
    Describe your role at your current and previous companies, and provide links to your website and any relevant profiles (i.e. Make sure you optimize your company page by including relevant keywords and links to your website. 6. To optimize these links: Click “edit” next to the website link. Of course not. Twitter). 5.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Websites] You Won't Believe What This Company Used as Their Meta Description
    The website had probably been recrawled, and it seemed like it was just pulling in a random secret for their meta descriptions. And technically it worked -- I clicked through to the website. It was a meta description. measly 50 characters. but when you click through, you see nothing but Whisper''s homepage. felt horrified. Yikes.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Websites] Leverage Your Hospital Ratings from the U.S. News & World Report
    News and World Report badge throughout your website, but especially on your homepage. If you push out a press release through a wire service like PRNewswire or PRWeb, be sure to also publish the press release in your website’s news section. Today was the official release date of the 2015-2016 U.S. Conclusion: U.S.
  • VIEWPOINT  |  WEDNESDAY, APRIL 10, 2013
    [Websites] Sales 2.0 2013 Conference - My Featured Tweets #S20C
    s20c @ nathankievman 80% of my prospects never looked at my website; they look at my #linkedin profile instead. Day two of Sales 2.0 Conference featured outstanding presentations by Jeff Hayzlett and Nathan Kievman. Here are a few tweet highlights. Brand is something you put on a cow. Day two Sales 2.0 Social selling is about response.
  • CLIENT BRIDGE  |  MONDAY, JUNE 30, 2014
    [Websites] The Importance of Setting Up Closed-Loop Reporting
    In addition, marketing software can provide lead alerts whenever hot leads revisit your website, respond to a campaign, or take any other trigger action. Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 9, 2011
    [Websites] Media as Marketing
    Well even a yarn company has had success… Our website is visited 22 million times each year. Having a content strategy is a very important part of any marketing plan. People are likely to completely ignore you if all you do is advertise and promote yourself. What’s in it for them? They provided valuable media for free. Thoughts?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Websites] Marketing Made Simple TV is Looking for a Few Good Sponsors
    If you need some awesome video content for your website, you should consider sponsoring the show. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it. Hubspot.
  • HUBSPOT  |  THURSDAY, FEBRUARY 7, 2013
    [Websites] How to Capture More (and Better) Lead Intel With Progressive Profiling
    But as you can understand from all the hand raising, from a website visitor's perspective, forms are a rather annoying part of redeeming offers on the web. Because of this, the use of progressive profiling technology can decrease some of the friction associated with form completion, and as a result, increase your website's conversion rates.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Websites] What You Need to Know This Morning: June 4, 2013
    Xanga, a social website that you probably never paid attention to anyway, is close to shutting down, Valleywag reports. Good morning, marketers. We''re trying out a new feature -- a little roundup of news to help you start your day. Sort of an Egg McMuffin, but made out of content. If you like it, we''ll keep doing it. They also made a movie.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Websites] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    Which of these platforms attracts the most marketing budget dollars (by far)? a) paid search marketing. b) In-game advertising. c) mobile website ads. d) social media ads. 6. How much do you know about social media platforms, facts and trends? Well, it’s time to find out if you are a guru or a newbie! Who was the first U.S. Italian.
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