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  • ACT-ON  |  THURSDAY, JULY 7, 2016
    [Websites] Inside the Mysterious World of Dark Social
    But once those people share our content with their friends, and if their friends visit our website, then those visitors – and the paths they took to get to us – are unknown. You go to copy and paste something from a website to save for later, and there’s a link automatically tacked on at the end. But have you heard of “dark social?”.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Websites] 9 Ways to Generate Leads with Mobile Marketing
    Test Your Mobile Website: Is your mobile website performing as well as it should be? That way, you can confirm whether or not your mobile website is as functional as you think it should be. Mobile is huge. We get it. The statistics continue to prove it. Chances are good you’re reading this blog post on a mobile device right now.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Websites] From Vague to Valuable: Putting Buyer Personas to Work
    While you may be able to deduce the persona of leads who are already in your database from details you already have, you’ll need a way to reliably capture accurate data on your contacts’ personas as they convert on your website. ” or the click of an option on your website. There are. The best way to get persona data?
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Websites] 8 Key Mobile Marketing Trends
    Constant innovations and improvements are being made in mobile website and application design, making the user experience more engaging and simple. Trend 7 – The Debate Between Mobile Applications Versus Mobile Website Continues. Christine recently published a mobile marketig white paper which we asked her to summarize below.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Websites] SEO: 301 Redirects Don't Pass Existing Social Shares
    Whenever you consider a website redesign or changing the layout of your website, there are a number of extremely important questions that you should ask yourself. Over the last month, as we prepared to shut down the Performable website after HubSpot’s acquisition of them. Webinar On Demand: The Science of Website Redesign.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 3, 2013
    [Websites] Social Media: How Motorola Solutions uses Facebook to generate more engagement
    Instead, Facebook worked as an extension of Motorola’s publishing arm, which consists of a global editorial team that manages 16 websites in 11 languages. Tweet If you think Facebook is no place for B2B marketers, think again. And, consider the experience of Motorola Solutions. However, they didn’t create content specifically for Facebook. 
  • PUZZLE MARKETER  |  WEDNESDAY, JUNE 6, 2012
    [Websites] 5 Reasons Email Marketing is Still Relevant
    Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers.  Just about everyone has e-mail address, and they’re likely to pay more attention to their inbox than they are to the thousands of messages that come across social media feeds every day. 
  • BIZNOLOGY  |  WEDNESDAY, JUNE 20, 2012
    [Websites] Everybody needs both Pinterest and LinkedIn
    And for still others, Instagram, Twitter, Facebook, or your own website. (Photo credit: Christopher S. Penn). A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” ” And, generally, Mike’s absolutely right. But…Why don’t you need both Pinterest and LinkedIn?
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 20, 2013
    [Websites] No Marketing Made Simple TV show this week
    Our campaign teams work with you to determine the best content assets to promote through our newsletters, websites, and email marketing, and then manage the campaign to deliver guaranteed lead fulfillment targets. Since May of 2012, we have been publishing a new Marketing Made Simple TV show every Thursday at noon ET, but not this week.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Websites] How to Market Without a Business Development and Marketing Team
    In fact, your biggest business development and marketing tool is your website ! Your website has the ability to bring you a stream of new leads and business if you have what your audience is looking for. Make a Plan and Develop Your Message. You should always start with determining what the goals for your firm are. See how that works!
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 11, 2011
    [Websites] 5 Sound Reasons to Begin Your Small Business Social Media Marketing with a Blog
    At the end of the day, however, one of your primary objectives for your small business in engaging in social media marketing, especially from a business development perspective, should be in leading potential new customers back to your website. The reasons are simple: 1) Gives your small business a social voice.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Websites] How Print Publications Impact B2B Content Marketing Development
    While media kits are typically found in the “Advertise” or “Contact” section of a website, you can also use similar queries as those defined above (for uncovering editorial calendars). Chart: What Content Sources Do Customers Trust? Q. What do you think is generally higher quality? Final Thoughts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Websites] The 6 Scariest Words in Digital Marketing
    percent of all referral traffic to publishers’ websites comes from Facebook (slightly more than Google at 39.5 Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes. What impact will this have on content publishers? It was nothing short of a courtship.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 9, 2013
    [Websites] Dominating the First 100 Days in a Foreign Market [Infographic]
    Embed the International Markets: Dominating the First 100 Days in a Foreign Market Infographic on your website: Dominating the First 100 Days in a Foreign Market [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Infographic Sales Marketing Alignment
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 29, 2015
    [Websites] 6 Things Your Landing Pages Should (And Should Not) Include
    So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page. You can follow these six points to help you craft a quality landing page.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Websites] Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases
    Beyond using social media outlets to promote eCommerce store offerings many business ramped up their online advertising efforts to bring more visitors to their websites. By implementing inbound marketing tactics small to mid-sized eCommerce companies can attract more qualified visitors to their websites and increase sales. The U.S.
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Websites] The Case for Buzzwords
    You can visit her website at www.smartb2bmarcom.com.I have noticed a growing trend lately. There are some big stones being thrown around, and the single, defenseless target has been getting pretty bashed up. Yes, it’s true. Buzzwords have been getting a bum rep. So thought I would take up the cause and make a case for buzzwords.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 7, 2012
    [Websites] LinkedIn Power Tips: Give Before You Receive
    They enhance your credibility as an expert similar to how quality content , quality presentation of that content and frequency of content enhances your page rank and authority status for your website. If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business.
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Websites] The Problem With The Story You Are Telling
    Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. More people like them will follow, because the bottom line is that Google is getting better all the time at evaluating websites as if it were a human.  As if that was something that was really easy to do.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Websites] The 24 Best Online Writing Tools and Apps
    Or, for a modest fee, you can use the service to automatically scan your entire website monthly and report any errors. Pricing: free, or $9 to $2,000 per month (based on number of pages) for regular website scanning. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.”
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Websites] 5 Ways Google+ Will Influence Search Results
    When they see a profile that only shares and votes for things off one website and nothing else, they know who to reduce or shut down the influence of. These +1 buttons appear in Google’s search results and can be embedded on other websites as well. For example, do you frequently share links with only a small handful of people?
  • FATHOM  |  TUESDAY, OCTOBER 20, 2015
    [Websites] How to Attract Prospective Students Through Storytelling
    When considering schools, prospective students exhaust a multitude of resources and explore every corner of a school’s website to find the connection – the feeling that communicates, “This is where you belong.”. How would current students respond if asked what convinced them to study at your college or university? Blogs. Show them that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 22, 2011
    [Websites] Facebook may be worst option for consumer engagement
    Likewise, a study of UK eCommerce retailers showed only 3% of website traffic came from social networks , with search and promotional emails driving greater traffic. By Neicole Crepeau, Contributing {grow} Columnist. When marketers think about social media, they tend to focus on Facebook and Twitter. They want coupons. 93% of the Inc.
  • ACTIVEDEMAND  |  WEDNESDAY, MARCH 23, 2016
    [Websites] Personalization is Different From Customization
    In other words, there almost needs to be a conversation between those who are creating the content and the audience member (our clients we’re trying to reach) through a website – still, it’s difficult to tell when a site is customized and when it’s personalized. Get Started with ActiveDEMAND today! Try it for free today!
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Websites] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    When a Boston-based seafood restaurant website has thousands of backlinks from a Tokyo-based robotics website, the connection is tenuous (at best), and will likely be of no use to searchers. Off-page SEO. How the heck are we supposed to do that stuff? ” Boom. Off-page SEO = Done. mean, that’s totally legit, right? ready?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 4, 2011
    [Websites] A Wordle Image of this B2B Marketing Blog
    Try it on your website or blog too.). Yes, this blog is on the Kindle too! What is this B2B lead generation and marketing blog all about? Click on this image created by Wordle. This blog publishes every day of the week with great content about B2B marketing and lead generation. We hope you visit frequently to see what’s new. Stay tuned!
  • SYNECORE  |  TUESDAY, JANUARY 22, 2013
    [Websites] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
    Your website’s analytics could then parse out the URL to deduce that it came from an organic search that used the words “pink plastic watering can.” By its very nature, there is not a lot of user-specific privacy data in a keyword search; moreover, keyword search data is only forwarded to the websites that users click on. Thanks.
  • MARKETING ACTION  |  MONDAY, JANUARY 13, 2014
    [Websites] Google Authorship 101
    For example, up until recently, the way search engines measured a website’s content quality was based largely on the web page or domain’s authority. Add website URLs you have contributed to and label them properly. The next step is to set up the websites you write content for:  Copy the URL of your Google+ profile page.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 21, 2013
    [Websites] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. “We worked with eMagine to completely redesign our website about a year ago and the results have been everything that we had hoped for.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Websites] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    University of Texas Austin has its "Transforming Education" video featured on its LinkedIn Page: Featuring content from your school''s blog and marketing department is another great way to drive traffic to your school''s website for students to learn more. Take a look: 1) Arizona State University. nonprofit
  • HUBSPOT  |  THURSDAY, JUNE 14, 2012
    [Websites] Facebook Tests Real-Time Ad Targeting Based on Web Browsing Activity
    Facebook user Sally browses the Shoezie website, looking for the perfect high heel for her friend's upcoming wedding. On the other hand, it'll be interesting to see how targeted marketers can actually make their ads based on the content users view on their websites. Intrigued? How Facebook Exchange Works. What About User Privacy?
  • VISIONEDGE  |  MONDAY, MARCH 24, 2014
    [Websites] Weaving Contextual Data into Models
    However, behaviors can be used too, such as the completion of a contact form, visiting a particular page on the website, participating or viewing a demo, etc. Many companies are developing opportunity scoring models which essentially assign a predetermined numerical score to specific behaviors or statuses within a database.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Websites] What You Need to Know This Morning: June 4, 2013
    Xanga, a social website that you probably never paid attention to anyway, is close to shutting down, Valleywag reports. Good morning, marketers. We''re trying out a new feature -- a little roundup of news to help you start your day. Sort of an Egg McMuffin, but made out of content. If you like it, we''ll keep doing it. They also made a movie.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 20, 2015
    [Websites] How to Leverage Digital Channels to Maximize Year-end Fundraising Success
    Your website, email and social media are the most impactful, cost-effective ways to reach the greatest number of donors with your end-of-year fundraising campaign. If people are opening the email but not clicking through to your website’s donation page, your pitch may not be powerful enough. Winning websites. Be mobile friendly.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Websites] How to Optimize Your LinkedIn Company Page in 15 Minutes
    Consistently posting will help you grow your LinkedIn reach, as well as regularly get traffic to your website from LinkedIn. 3. Do you want your blog articles to be automatically posted to your company page to help send traffic to your website? Add "banners" to your Product Page and link to special interior pages of your website.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 13, 2014
    [Websites] A Story About Why Building Credibility Matters When Teleprospecting
    She had no idea that she had called into our sales line or that our Marketing Director’s name was plastered all over our website. The other day, I encountered one of the rudest and pushiest sales people I’ve ever come across. Surprisingly, it was someone from a very reputable technology company looking to sell us additional services.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 6, 2015
    [Websites] Still Using Bad Photos? You Need the Other High-Res
    Non-resonant images just take up space and give people like me reasons to make fun of your website and your collateral. Images should not be left to fend for themselves on your website, ads or collateral. Back in May we looked at (and mocked) the silly world of stock images , particularly for business marketers. Factor #2: Aspiration.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2012
    [Websites] Why User-Generated Content Is More Important Than You Think
    More than 8 in 10 say user-generated content from people they don't know influences what they buy and indicates brand quality, while 51% say it is actually more important than the opinions of their friends and family , and far more trustworthy than website content. Make reviews easy to give on your website. Create case studies.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Websites] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Similarly, the Pepper Global data’s low ratings for lead activity tracking, lead capture, and Website visitor tracking reflect that marketers have systems in place for those. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Here’s how I see things.
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Websites] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
    Oh, I know! I’ll create my own little websites -- many marketers have come to refer to these as ‘microsites’ -- and link to my domain from those! First of all, maintaining a bunch of websites takes a ridiculous amount of time and money. We have more options, tools, and resources to be better, faster, and stronger. Not necessarily.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 6, 2012
    [Websites] Connecting the Dots Between Social Media & Demand Generation
    Create inbound “content pathways” that lead to your demand gen hub, whether that’s a corporate website, long-lived microsite or blog. Then, you can connect them back to your website. She’s also a contributor the Grande Guide to Social Demand Generation. Tip: Make it easy to share. What’s working and what’s not?
  • BIZNOLOGY  |  THURSDAY, JANUARY 7, 2016
    [Websites] How customer experience supports brand loyalty through relationships
    Sure, Customer Experience may begin on a manufacturer’s website during a search for stats and options, but the responsibility and opportunity of making someone feel at ease and in control of their time and decision making sits squarely in the lap of the retailer. It’s time to take the wheel, even if you’re not into cars. Like this post?
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Websites] E-Newsletters: What’s the Ideal Format?
    Either sent as an attachment, or viewed as a page on their websites.). Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half What about PDF files?
  • PAUL GILLIN  |  FRIDAY, APRIL 13, 2012
    [Websites] More Influence Hocus-Pocus
    The distinguishing feature of its website is a leader board that shows the relative Unmetric scores of various brands in different industries. A Chicago company called Unmetric has just raised $3.2 million so it can develop yet another secret metric that purports to measure online influence. Finance in the online media category.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Websites] Twitter Releases Card Analytics: Here's How to Use 'Em
    So this means that in our account, URL clicks, install attempts, and retweets don''t just measure the success of HubSpot tweets -- it measures the success of almost all tweets about our website''s content from any Twitter account. This is supposed to be a quick look at how your Twitter Cards are driving traffic to your website. Ready?
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Websites] Branding and data – the new alliance
    The website content – is it understandable, of value and printable (you would be surprised how many times I have tried to print something and it’s not a good experience). The quick and promised fulfillment of offers from the website, webinars or direct marketing. trade shows) that communicates the macro story and value proposition.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Websites] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    The real value of social media becomes apparent when you are able to deepen your relationship with prospects, drive them to your website, and convert them into customers. You can analyze what they click on and which pages they visit on your website. During the first stage, you can track website referrals and clickthrough rates.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Websites] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
    But rather than using them for SEO purposes, you should be using them to drive awareness, and drive traffic back to your website. So instead of using the links in your press releases for "link juice," use them simply as inroads to your website for more information about the content of the release. Well, there you go. Good point.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Websites] How a Blank, 4-Minute Video Got 100,000 Views
    Website traffic? In an advertising agency, having a good idea isn’t enough. You also have to demonstrate that your thinking caused your client’s cash register to ring. Proving your ads actually rang the register, however, has historically been a difficult exercise -- one requiring deep expertise in research, statistics, and business analysis.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Websites] Social Media & Your Business: Choosing the Best Platform
    Offers opportunity to create ads to drive traffic to your website/blog. Unique Attributes : Generates leads and drives traffic to other content (or back to your website). So you want to define a social media strategy for your business ? Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners.
  • WRITING ON THE WEB  |  MONDAY, APRIL 11, 2011
    [Websites] Content Rules: Secrets of Writing Compelling Content
    And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. Many experts echo: tell stories. 2011).
  • HUBSPOT  |  FRIDAY, APRIL 27, 2012
    [Websites] 7 Clever Email Campaigns That Get Customers Buying Again
    We'll start with the most common email campaign used to recall customers to your website -- the abandoned shopping cart email. Take a look at how HubSpot customer Shar Music gets in touch with customers who have almost completed a purchase on their website, but abandon their shopping cart at the last minute. Them's not good odds.
  • TONY ZAMBITO  |  TUESDAY, FEBRUARY 7, 2012
    [Websites] Eric Got Me Thinking About The Next Buyer Revolution
    Buyers realizing that they were going to identify themselves in the process.  I hear the “but, but – we have a website” cries out there.  Image via Wikipedia. This comment really got me thinking.  Business today has its’ own Buyer Spring taking place today and some businesses are yet not awaken to the reality of this revolution. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 16, 2016
    [Websites] 3 Ways to know your prospects as well as they know you!
    As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same. By Brooke Sellas, {grow} Contributing Columnist. How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects?
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 16, 2013
    [Websites] Five Marketing Metrics that are Definitely NOT “Worthless”
    Ideally, a website should attract increasing numbers of visits over time for both branded and non-brand (generic) search phrases. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. But like any good thing, data simplification can be overdone. ” Twitter Followers. ” True!
  • BIZNOLOGY  |  THURSDAY, MARCH 19, 2015
    [Websites] The Internet of Things will revolutionize marketing
    Having trouble connecting with your customers and providing a consistent cross-channel experience when your only channels are social media, your website, mobile, email, traditional print and broadcast advertising, and your bricks-and-mortar establishments? We’re starting to get glimmers of what this connected future might look like (e.g.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Websites] Why Your Content Lacks Substance (and How to Fix It)
    This means that consumers think of and navigate to the Barneys’ website when they want to know the ins and outs of fashion. Original research is going to result in backlinks to your website and citations by other content creators. Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Websites] Content Marketing Strategy: How to Create Cross-Team Alignment
    Average website conversion for companies with defined processes is more than twice that of companies without (5.9% vs. 3.8%). When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. So, how do you create internal alignment around a shared vision? Planning. Plan Key Initiatives.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Websites] Get Ready for Social Marketing Automation!
    The platform allows marketers to add social applications and messages quickly to every channel – Facebook Pages, Twitter and LinkedIn feeds, landing pages, websites, banner ads and emails.  by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Websites] Check out Resources at Find New Customers for great free B2B marketing content
    Arthur also simplified the website and we reorganized the Resources tab to make our great content on BtoB marketing easy to find – for you. Find New Customers looks better than ever, thanks to my good friend Arthur Germain of Communication Strategy Group , who did tons of work to improve it. Thanks Arthur! Download it and read it today.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Websites] 10 Ways to Create Great Inbound Content for Your Association
    By setting goals, getting your team involved, and grounding your writing in a pre-established strategy, you can turn your blog, website and other content channels into a place you get engage with and inform potential customers. So, your content and website needs to be focused around that. But where to begin? We love social media.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Websites] The 32 Top Consumer Content Marketing Brands
    Since then, the company has created the Bloxtown.com website with cute animations and how-to video content geared toward helping girls with their construction sets. There’s even a kitschy ColonelSanders.com website. So who’s doing it really well? Which content marketing brands have rocked the boat and set the example? Denny’s. Apple.
  • LEAD LIAISON  |  FRIDAY, AUGUST 12, 2016
    [Websites] Buzzwords in Marketing Automation: PPC (Pay-Per-Click)
    Then, if the person clicks on your ad, he or she goes to your website. It can track your visitor from the moment he or she reaches your website. PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. part of the series  Buzzwords in Marketing Automation. An Overview of PPC Marketing.
  • CONTENTLY  |  THURSDAY, JUNE 9, 2016
    [Websites] Chewbacca Mom Is Just the Beginning
    The ability to embed those native videos on other websites, possible since May 2015 , is also critical. There were exceptions, like the ice-bucket challenge, but now it’s much easier for media companies and other websites to include Facebook native videos within posts, like we’ve done above. Of course, there are catches.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Websites] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    This on-going presence online encourages people to revisit her social media profiles and website, and become loyal followers. Facebook: Kardashian uses Facebook as a way to expose her brand and help her fans learn more, with links back to her website and other mediums for fans to connect on. Kim K.’s online Tanning salon time!
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Websites] The ABCs of Content Marketing: A Glossary of Terms
    Dynamic content is a way to display different messaging on your website based on the information you already know about the visitor. You can now utilize the awesome targeting options available through Facebook advertising to find and attract brand new contacts to your website and get them to convert on your landing pages. Agile. Zerys.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 15, 2012
    [Websites] Mastering the Monster that is Mobile Marketing: An AMA Virtual Xchange Summary
    Oddly, the top 3 locations are a printed magazine/newspaper, product packaging, and a website. Yeah, printed materials and packaging makes sense, but on a website? Where’s the benefit of scanning a code to access a website, if you’re already on a website? The results of this live poll left my jaw dropped. 2D codes).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 7, 2012
    [Websites] Does Gamification Work On a Customer Community? [CHART]
    If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc. by Heather Foeh | Tweet this Gamification is a hot topic these days. In July 2012 we added gamification into our own online community,  Topliners.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Websites] Top 5 Mistakes to Avoid on Your Company Blog
    Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. “Now, we take advantage of the SEO power and readership of the blog to have SEO links all over the blog that link back to different pages on our website. Have an account? Is it advice?
  • MARKETING ACTION  |  WEDNESDAY, JULY 9, 2014
    [Websites] How to Use Forms for Lead Generation
    When used correctly, forms can be one of the most important tools in your lead generation strategy; for many organizations, forms are the #1 way to capture leads on websites. If your form is on your website, keep it high enough so that it can be seen without having to scroll down. Let the reader know what’s in it for them.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 29, 2013
    [Websites] Creating the “Right Content”
    Increase your website ranking? LISTEN FIRST. Take a step back to see what your audience is talking about is the first step in creating great content. The thought leadership of others can spur great ideas for your own blog posts and marketing messages. It can also create a conversation between you and other industry leaders. MAKE IT VIRAL.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 22, 2012
    [Websites] The State of Demand Generation
    BrightTalk did an excellent job with the recordings and is making all of them available for free on their website. Website Conversion Optimization. If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. Here are some of my notes. MQL to SAL: 66%.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Websites] How to Increase Brand Awareness and Visibility
    Everything from an ad online to your website to client interactions to your actual work quality will affect how the marketplace views your brand. There are a several ways to achieve brand awareness and visibility in the marketplace: Optimize your website for keywords. magazine’s blog) and linking back to your website.
  • CONFLUENT FORMS  |  MONDAY, JANUARY 7, 2013
    [Websites] Portfolio: The Ottinger Law Firm
    Basically, you have simplified the process of running a website and freed my company from the chains of old fashioned expensive and even harmful practices of legacy SEO providers. The page load is approximately 1/2 the original load, resulting in a much faster loading website, yet keeping all of the necessary form and functionality.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Websites] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Website : Include SMS opt-in instructions on your website. Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. SMS marketing , otherwise known as text message marketing, is one of the most personal ways to communicate with your buyers. After Comply with the Laws. In the U.S., Calculate the cost.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Websites] 4 Google Chrome Extensions For Digital Marketers
    This tool helps you quickly view the power and authority of a website to determine if the site is worth reaching out to for partnership and/or advertising opportunities. Google Chrome extensions offer some great tools to help with digital marketing. Following are my top four Chrome extensions for marketers. MOZBar. Raven Tools. Do Share.
  • PUREB2B  |  SUNDAY, MAY 8, 2016
    [Websites] Outbound VS Inbound Lead Generation: Know the Difference [Infographic]
    The best example of inbound lead generation is content marketing, which is where you publish relevant content with the intent of attracting your target audience to your brand’s website. At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. Shared Goals.
  • VIEWPOINT  |  WEDNESDAY, APRIL 24, 2013
    [Websites] PowerViews with Jim Dickie: Customer-centric is Key
    You can connect with Jim and learn more about CSO Insights by visiting their website: CSO Insights: www.csoinsights.com. My guest today is Jim Dickie. Jim has over 29 years of sales and marketing management experience. He began his career with IBM and Sterling Software and then went on to launch two successful software companies. Stay Tuned
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 26, 2012
    [Websites] Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
    With Post Planner, you can actually customize this so that it can say the name of your brand – and the brand name can be linked to any page to facilitate visitors to visit your website. In the example below, clicking “via Windmill Networking” will send visitors directly to my website. Photo credit: Wikipedia).
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Websites] 4 Tips for Getting Users to Scroll Below the Fold on Your Page
    The same is true of websites as you need to get people to scroll all the way through the page. If you then fill the images down the page so that each teases into the next section like a path to the bottom of the page, you will find more people going all the way down and fully understanding your website. Let Them Know. Photos.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 27, 2013
    [Websites] Sales Prospecting Perspectives Weekly Recap - Week of September 27, 2013
    Stay tuned for a video of the webinar with AG Salesworks, NetProspex and iLantern about data management coming soon to our website! He wrote How to Optimize Your Website for Sales Prospects , discussing three best usability practices. Happy Friday! Why is it always taboo to use humor over the phone with CEOs? Read how in this article!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Websites] How to Pull Off Coca-Cola Marketing on a Diet Coke Budget
    You can then aggregate and share these videos by embedding them onto your website or blog, and promoting them via social channels. Start using personalized calls-to-action (CTAs) across your website. Because he told an epic series of stories. And he told these stories, by sharing stories, in order to teach how to tell stories.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Websites] What’s the Best Social Media Monitoring Tool? It Depends
    Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Your PR team was aware of most of these as it often had a hand in generating those placements. No more.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 14, 2011
    [Websites] Is It SEO or Is It Social Media?
    While SEO is clearly focused on search engines, social media marketing is concentrating on social websites. There is a popular term in social media circles that “ social is the new SEO.” recent SEOmoz post pointed out how  the responsibilities of SEO have been upgraded. Thanks! Related Stories The Final Word on Klout?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Websites] 9 Keys To Brand Publishing Success
    Need a thought leadership website? Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages each day. They want stories.”
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Websites] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    It will also encourage your followers to click-through to your website. 3. Google loves to see positive interaction and engagement with content and a website, so evidence that people are enjoying the site and its content is extremely valuable. Start Discussions With Your Followers, Peers, and Influencers. Brian Whalley”).
  • SAZBEAN  |  WEDNESDAY, MARCH 14, 2012
    [Websites] 5 Stupid Things Smart Marketers Do
    Here’s a few things to remember when you’re creating a strategy: Social media thrives on interaction, so make sure you’re giving your fans and followers something they can’t just read off your website. Ok, fellow marketers. You may think you’re extremely smart (and many of you are), but even you are not immune to stupidity. News & Notes
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Websites] Why Pinterest’s Buy Button Could Dominate Social Media Commerce
    They still have to go to the brand’s website to make the purchase, but by that time, buyers have already made the decision. Sure, Facebook and Twitter boast more active users than Pinterest, but at 70 million monthly users, the pinning platform is nothing to sniff at. Why Facebook and Twitter Struggle. Why Pinterest Might Just Do This Thing.
  • HUBSPOT  |  THURSDAY, AUGUST 22, 2013
    [Websites] How to Embed a Facebook Post [Quick Tip]
    It''ll already be highlighted, so just right click and hit ''Copy.''. 3) Then, go to your website''s source code and find the place you''d like to embed the post. A few weeks ago, Facebook started testing a cool new feature: Facebook embedded posts. We obviously still love Arianna.). Here''s how to embed a Facebook post. And voila!
  • BIZNOLOGY  |  TUESDAY, JULY 7, 2015
    [Websites] IF you haven’t THEN you should use IFTTT for social
    What IFTTT means to you is that you can quickly and easily pop onto the IFTTT website or their Android and iOS apps and start automating social media actions based on actual physical behaviors.  It’s thrilling! Some Useful Recipes You Can Use Right Now. Save keywords searches to a twitter list. New Twitter Followers to Twitter List.
  • KEO MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Websites] Why You Should Upgrade to Universal Analytics Now
    It is designed to address the issues, challenges and needs created by today’s online landscape where people are accessing websites from many types of devices in lots of different locations. Marketers and webmasters who haven’t yet made the switch to Universal Analytics will likely want to stop procrastinating and complete that process now.
  • B2BBLOGGERS  |  WEDNESDAY, MARCH 28, 2012
    [Websites] 3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
    Simply show your screen for websites and powerpoint materials and spin up your webcam so that you can show your physical product and connect eye-to-eye with attendees. Offering your prospects a replay is a great online asset and conversion point for your website and almost just as effective as live demonstrations. Have a Voice.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Websites] Social Pro Case Study: Creating a Presence on Facebook
    Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic. Let’s take a look at their Facebook growth: Facebook. The strategy for Facebook was a two-part approach.
  • BIZIBLE  |  TUESDAY, MAY 10, 2016
    [Websites] B2B Content Marketing "Molecule" [Using the Periodic Table of Marketing Attribution]
    And when it comes to B2B marketing attribution, these landing pages can be offer downloads, blog articles, or other website pages that host a form. The channel and touchpoint responsible for an anonymous user’s very first exposure to the company’s website receives 30% of the revenue credit for the closed deal ($30,000).
  • MARKETING ACTION  |  FRIDAY, AUGUST 7, 2015
    [Websites] How to Perform an Onsite Audit for SEO, Part 4: Improvement
    The scorecard works on a five-point rating scale and assesses the website’s key pages in columns against a hearty list of categorized SEO factors in rows. Much of my own experience has come through working with hundreds of websites over the course of my career, and trust me no two websites are the same. SEO seo audit
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 17, 2012
    [Websites] Top 10 Social Media Blogs to Follow in 2012
    Beth’s personal website is one of the go-to blogs for nonprofits. Aaron has contributed to this website through his 3 Alternative Ways to Find Great Content to Share on Twitter post, and he has become a good friend of mine over the years. As a rule, I also did not include any blogs that I recommended you follow in 2011. Enjoy!
  • OPENTOPIC  |  FRIDAY, AUGUST 21, 2015
    [Websites] How to Successfully Measure ROI on Your Leads: Weekly Roundup
    How to Measure the ROI of Your Content [OptimizeSmart]. "A great content is a content (blog post, infographic, video etc) which is most frequently viewed prior to conversion(s) and/or transaction(s) on your website". 10 Smart Ways to Earn or Build Backlinks to Your Website [Entrepreneur]. When done correctly, the payoff is astonishing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 16, 2016
    [Websites] Master These 10 Content Marketing Skills to Become an All-Star
    Additionally, producing content that’s riddled with grammatical errors will likely make visitors think twice about the legitimacy of your website or brand as a whole. 3. Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend. Let’s take a look: 1. Organization.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Websites] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    Research shows that "secrets" is the most clicked word in lead nurturing subject lines , so testing to find out what works for your audience is key to getting your email recipients to click through to all the good stuff on your website. Properly engaging in conversations with someone is the most important part of developing a relationship.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [Websites] Turn Your Business Competition Into Valuable Allies
    invited a group of related experts (branding, inside sales, research, website) to get together to explore how we might help each other. I used to hate my direct competitors—every last one of them. They were evil. They were after me, trying to steal my best prospects and clients. My guard was up whenever they were around. Yes, I said months.
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