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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Websites] 5 social media tools to kickstart your business
    Ian Cleary is founder of Razorsocia l, a website that provides sharp insight on on social media management tools.  By Ian Cleary, Contributing {grow} Columnist. As we start into a new year it’s a great time to reflect on how we can improve our marketing efforts online.  Social media is a moving beast and we need to keep moving with it!
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 27, 2013
    [Websites] B2B Sales Lead Generation Marketing Trends – by Holger Schultz
    Company website, email marketing and SEO. Author : Buffer, Inc Website : [link] --> The post B2B Sales Lead Generation Marketing Trends – by Holger Schultz appeared first on Fearless Competitor. 'Buffer. ere are the top 5 Take-Aways from this study of sales lead generation. The number one problem for BtoB companies. Marketing
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 1, 2013
    [Websites] Sales and Marketing Co-Creation – featuring Jeff Ogden (@fearlesscomp) of Find New Customers with Gerhard Gschwandtner (@gerhard20)
    Visit his website: www.findnewcustomers.com. Author : Buffer, Inc Website : [link] --> The post Sales and Marketing Co-Creation – featuring Jeff Ogden (@fearlesscomp) of Find New Customers with Gerhard Gschwandtner (@gerhard20) appeared first on Fearless Competitor. 'Buffer. Via Twitter  Patrick Carroll   3 days ago.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Websites] Link to us
    Google loves inbound links so we made a simple page that you can use to link your blog or website to Find New Customers. Just copy the text from the link and paste it to keywords on your blog or website. If you are a fan of Fearless Competitor, the blog of the B2B Lead Generation company, Find New Customers , now you can link to us.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 17, 2012
    [Websites] 3 Things We Learned at BIA Kelsey's ILM West
    SMBs themselves are creating mobile websites and mobile landing pages. They are better than website leads or form fill-outs. A couple of weeks ago we attended ILM West in Southern California. We also presented the latest version of our marketing analytics and call tracking solution, LogMyCalls. 2) SMBs need to get their act together.
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Websites] Learn to lower your social media inhibitions
    And it doesn’t matter how much money you’ve spent on ads or on an SEO consultant or even the way-too-many-tens-of-thousands of dollars you’ve spent on a gorgeous — the perfect — brochureware website. Me too! Well, because I am trying to help you break down all your inhibitions, that’s why. Right? Wrong.
  • SALES LEAD INSIGHTS  |  TUESDAY, JANUARY 5, 2010
    [Websites] B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Why not register right now?
  • SALES LEAD INSIGHTS  |  MONDAY, DECEMBER 21, 2009
    [Websites] Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Are you responsible for B2B lead generation at a large company? However, as a result of the recent downturn, business buyers are being cautious.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Websites] Industrial Marketers: Is this News Good or Bad?
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. You can get the free white paper with complete survey results and analysis here. So is this good news or bad news?
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Websites] B2B Experts: The Difference Between Social Media and Content Marketing
    Many marketers focus exclusively on web (websites, blogs, landing pages, optimization, etc.), The term social media refers to websites and internet-based applications that are used for social networking between users of these websites or applications. Below are their answers to this question. Ann Handley ( @marketingprofs ).
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Websites] Marketing Dashboards
    In terms of web traffic, new and repeat visitors are important to understand as they give you a view into trends of potential buyers visiting your website. Especially in B2B marketing, the length of the buying process leads to challenges in defining metrics that make sense for a marketing dashboard. Response, is also critical to measure.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Websites] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    94 Percent of Websites Still Suffering from Google’s Penguin Update. Percentage of B2B Website Traffic from Mobile Devices Continues to Rise. We are already working with several clients on transitioning to a website experience across device types. Percentage of B2B Website Traffic from Mobile Devices Continues to Rise.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Websites] How to Make Your How-To Content More Helpful
    For example, explaining how to set up a website conversion path would take a few paragraphs. If you''re explaining how to do something online, either on a piece of software or a website, include screenshots showing where to click and what area of the screen to look at. 2) Include annotated screenshots. So meta. Also bold the label.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 16, 2013
    [Websites] The Secret to B2B Landing Page Construction: Foundation and Framing
    landing page is a website page specifically designed to convert visitors to leads. It collects and process information on website visitors who identify themselves in return for valuable content. Landing pages are instrumental in B2B lead generation today. When this happens, the landing pages tend to have lower conversion rates.
  • HUBSPOT  |  TUESDAY, NOVEMBER 9, 2010
    [Websites] Measuring the ROI of Your LinkedIn Efforts [Plus a Free Ebook]
    Measure Your Website Referral Traffic From LinkedIn: As you are growing your LinkedIn presence, are you also driving profile visitors or group members back to your personal or company website? The following is part of a new ebook from HubSpot: Learning LinkedIn From The Experts. Please download your free copy. Connect with HubSpot
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Websites] Nurturing Cold Social Leads is a Lot Like Online Dating
    Cathys network of people may or may not know your brand, but they trust Cathys judgment, so if she shares something interesting they might just click through and land on your website. That video sits on your YouTube channel and on a landing page on your own website. 'I hate to admit it, but I know a lot about online dating.
  • JUNTA 42  |  WEDNESDAY, JUNE 9, 2010
    [Websites] Higher Purpose Content Marketing in 6 Steps
    Invite your customers and influencers into your website and make them a part of the content (guest blogging, Q&A's come to mind). Below is the presentation I gave at the Web Content 2010 conference, the leading US conference covering the art and discipline of content strategy. Our brand purpose should: be elegantly simple.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 29, 2013
    [Websites] Week in Review - March 29th
    Website Content Every Organization Needs by @GiniDietrich. Spring is here, spring is here! Well, it is. Even if some of us are still dealing with the last bits of winter's white stuff. This weekend, Peter Cottontail will be a-hopping down that bunny trail, and after that Old Man Winter doesn't have much oomph left. Really? Really.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Websites] Savvy Speaks: How To Choose a Marketing Provider
    Does the person's or agency's website reflect an understanding of SEO and best practices? Before the Thanksgiving holiday, we talked about what we look for in the perfect client. Today's follow up question is: What tips would you give to a B2B brand trying to find the perfect marketing provider. Jamie Tip #1: Google is your friend.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Websites] Is Email Marketing Dead?
    Over the last couple of years, companies have started connecting emails to website analytics and CRM systems to automate communication based on certain triggers. In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Websites] 8 Budget Templates to Manage Your Marketing Spend [Free Download]
    Website Redesign. 'The new year is right around the corner -- and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. But fear not! The bundle includes budget templates for the following areas: Events. Branding & Creative. Content.
  • LEAD VIEWS  |  THURSDAY, APRIL 15, 2010
    [Websites] LeadForce1 Integrates Marketing Automation Solution with NetSuite’s Cloud Computing Platform
    Can you identify who visited your website by name, email, title, and company? Excitement is running high at the annual  SuiteCloud conference sponsored by  NetSuite taking place this week in San Francisco. am excited to be here because  LeadForce1 has successfully integrated with NetSuite’s cloud computing platform. 
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 6, 2010
    [Websites] Inbound Marketing is the future, but are you ready?
    The website was product centric. (If you like this article, I invite you to subscribe in a reader or via email.). There is no question in my mind.  Inbound marketing is the wave of the future.  Gentle touches mapped to buyer personas and other variables. . But there’s a fundamental problem.  Most businesses are not ready to embrace it.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 25, 2009
    [Websites] The state of lead generation today with Jim Dickie of CSO Insights
    This is why fixing the website is so important — it must focus on giving the prospect the information he or she needs. Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies.
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Websites] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    company blog helps a firm be found by search engines, establishes the firm as an thought leader in its field, provides clients/prospects a reason to regularly visit the firm’s website, and as such serves as a stepping stone toward future business transactions. The 5 A/E/C bloggers below have already discovered how to do so. Beautiful.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Websites] How to Create Marketing That's Actually Helpful [Printable Checklist]
    Today, River Pools and Spas is the most trafficked pool website in the world. 'Have you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl from high school, and Yahoo! Except, of course, you don’t charge.) If so, how?
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 26, 2013
    [Websites] Can a # SoLoMo Strategy Be an Antidote for Showrooming?
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'It’s no secret that ecommerce has disrupted traditional retailing. Boards to Create for Your Business on Pinterest.
  • NUSPARK  |  SUNDAY, MARCH 9, 2014
    [Websites] Search Engine Optimization Won’t Grow Your Business
    'Search engine optimization (SEO) can be addictive—watching as your website climbs steadily in the search engine rankings and attracts more and more visitors.  . Related Posts: Website Design Optimization Search Engine Optimization Video Marketing Philadelphia Content Marketing Summit Recap from May 13 Conversion Rate Optimization.
  • VOLACCI  |  TUESDAY, AUGUST 27, 2013
    [Websites] Fine Tuning a Newsletter Subscription Process
    These boxes allow users to enter basic information, usually just name and email address, from any number of pages on a website. Many websites also choose to have a separate subscription landing page, where users can subscribe to a general newsletter, or choose to manage between any number of subscription options. Subscription Page.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Websites] Twitter SEO? Think Twylah.
    We do this by creating engaging, navigable websites of your tweets, which we call “Twitter Brand Pages.” The tweets are being displayed very attractively by visually promoting any image or video that is contained in the website where the link is leading to. Every person or business has probably had that “Aha!&# Yes, there is.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Websites] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Use them wisely by including your website, blog, and another social media account. 10.Share interesting content from your website, blog, and relevant sources. Share posts from your blog, information on your website, and articles that are related to your business or niche. 'Are you getting the most out of your LinkedIn account?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Websites] Understanding the Search Engine Results Page: One Screenshot at a Time
    Webmaster Tools indicated that sitelinks are generated algorithmically depending on the website and the search engine query and while site owners cannot “activate” sitelinks, they can restrict navigational elements from appearing via Google Webmaster Tools. Search Result Title. HTML Title Best Practices. Search Result Description.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Websites] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. The study covered traffic associated with 424 B2B sites.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Websites] What to Consider Before Your Web Site Launch or Redesign
    We implemented site architecture and navigation best practices that we incorporate into every ten24 website. David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches.
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Websites] Anatomy of a Perfect Blog Post
    “Racy” and provocative headlines stand out in social media and in search engine results, powering up your ability to capture more first-time visitors to your website. You definitely don’t want them to leave your website, never to return. 'What is the secret behind the perfect blog post? The answer is yes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Websites] Simplest marketing question may be the most difficult
    WEB ANALYTICS: Traffic to our new website must increase 15% year over year and with a 25% increase in the time spent on the site by new visitors. 'By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. How would they judge this as worthwhile?
  • MODERN B2B MARKETING  |  SUNDAY, MAY 16, 2010
    [Websites] 5 B2B Social Media Success Stories
    Many B2B companies are leveraging the social web for lead nurturing and engagement, to build brand awareness and to drive traffic to their websites. Expert Laser Services launched its B2B social media campaign, “Destroy Your Printer Video Contest” to create buzz and drive website traffic. case studies and demos). UnitedLinen. Kinaxis.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 20, 2010
    [Websites] Writing Better Web Content: Ask what? Who? Why?
    Example: one of my dear clients (Mickey Baxter Spade, ArtisticVoyage.com ) is a talented artist who sells original painted greeting cards for various occasions, online through her website. Content marketing isn’t a buzz word because marketing people just like new buzzes. Smart marketers know the rules and never forget them. Good stuff.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Websites] 10 Amazing Blogging Insights Your Analytics Can Tell You
    Your blog's referral sources will tell you which websites and blogs are referring traffic to your blog and give you a sense of how people are finding it. That being said, if people are quickly leaving your blog for a completely different website, you'll want to take some measures to increase the quality of your content.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Websites] How to Find Opportunity in a Paid Search Strategy
    These methods are more cost-effective than traditional advertising and can increase the right type of traffic — the people who are likely to spend time on your website, read your content, and have a higher likelihood of converting into customers. Ideally, seek terms with low competition — typically less than 1,000 monthly global searches.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Websites] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. 'We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. Device Readiness.
  • DIANNA HUFF - B2B MARCOM  |  SATURDAY, FEBRUARY 9, 2013
    [Websites] The Art of Distraction
    As we sat in her office talking about her Website Overhaul , we watched her life partner, Tom Ahern , work in the yard. Four years ago, I moved out of my home office and rented a commercial space. The reasons were varied but the main one was: I had been working at home for 10 years while raising my son. love it. He’s really good.).
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, FEBRUARY 23, 2012
    [Websites] Quick Tip: Increase Conversions – Build Out Your Services Pages
    If you’re a small B2B manufacturing firm and your Website isn’t working for you, give me a call at 603-382-8093 or send email to info@dhcommunications.com. Tweet When SMI Powders contacted me years ago, they wanted help getting leads from their site. ten second look at their site, and I knew exactly what the problem was – no content.
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Websites] Learn Holistic Lead Nurturing
    Also, they can track the responses at a very detailed level, including monitoring of website visits. Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. Creating a Dialog.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, FEBRUARY 19, 2011
    [Websites] 5 Steps to Social Media Leads with Content Marketing
    How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. of respondents using this metric in 2010 to 65.7%
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 3, 2012
    [Websites] Create a Content Series for Industrial Marketing
    Dust off some of those long technical articles that are languishing somewhere on your website. Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? Fresh Content = Better SEO.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 25, 2011
    [Websites] Use Content Marketing to Manage Industrial Sales Funnels
    This is not surprising since complex industrial lead generation rarely happens on the first visit to a supplier’s website unless it is an eCommerce site. B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. See chart ).
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 5, 2013
    [Websites] Top 10 Tools for B2B Marketers
    Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign. Optimizely: A free software for website optimization, Optimizely delivers A/B Testing, Split Testing, and Multivariate Testing for websites and webpages.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Websites] 7 Ways Twitter Can Help Juice Your Content Creation
    Use a website like FollowerWonk to find industry influencers, and foster relationships that allow you to contact them for co-marketing opportunities or quotes. 'There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. Abso-tweetin''-lutely!
  • INBLURBS  |  TUESDAY, JANUARY 17, 2012
    [Websites] Get social to get found from your future customers
    Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages.
  • CONTENT MARKETING FOR BI  |  TUESDAY, MARCH 9, 2010
    [Websites] White Paper Format: Fact or Fiction?
    But the main reason you might want to include one is if you are hosting your paper with a syndicator or you have a number of white papers in the resources section of your website. White papers are still one of the most popular marketing tools for BI and high tech companies, among others. The ToC is yet one more distraction. understand it.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, APRIL 19, 2012
    [Websites] Hybrid Sharks and the Evolution of Marketing
    They build campaigns that consistently produce measurable outcomes , including inbound links, website traffic, leads, and sales. Barb Coté. Scientists have reported the discovery of hybrid sharks — a cross between the Black Tip Shark and the Austrailan Black Tip Shark. Not all hybrids are a threat. drive a hybrid. With gas at $4.00
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Websites] The Definitive Guide To Engaging Content Marketing
    It’s the right fit for your channel – whether it’s being used on your website, in email, on social, or elsewhere. 'Author: Ellen Gomes Content marketing is the process of creating valuable, relevant content for the purpose of attracting, acquiring and engaging your audience. As a result, marketers are challenged by attention scarcity.
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Websites] The Nonprofit Marketer's Guide to the Millennial Persona
    Will look for organizational information on a charity’s website or through word-of-mouth from a friend. So, make it easy for them to share images, videos, and results of the organization''s work via your website or social accounts. The reason? An Example of a Millennial Persona. Background. Four-time online fundraiser. Female.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Websites] The 25 Best Slideshare Presentations Of 2013
    With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any  B2B content marketing  program. 'You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites?
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Websites] The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine
    While there's not much you can do about people who manually tweet a link to your website via a third-party application like HootSuite, you can control how Twitter traffic originating from tweets your business publishes gets allocated. would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. Of course.
  • WRITING ON THE WEB  |  THURSDAY, JULY 15, 2010
    [Websites] Content Marketing Ideas: Rethinking Blogging
    There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), In 2004, I started blogging.
  • B2B MARKETING MENTOR  |  WEDNESDAY, JULY 10, 2013
    [Websites] 4 Ways B2B Companies Can Consumerize Their Marketing
    First, the company puts all the information buyers want to know front and center on its website–a priority these days given that 70 percent of B2B buying activity happens before a salesperson is engaged. 'B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. Click for larger image.
  • WRITTENT  |  THURSDAY, JULY 4, 2013
    [Websites] 7 Effective Call-to-Action Examples and Why They Work
    'If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action. Wikipedia defines a call-to-action this way: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 14, 2013
    [Websites] Carnival Cruise Lines Revives Brand with Social Media
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'As we all heard, Carnival Cruise Lines has endured an array of bad press over the past few years. Featuring Contributions from Global Thinkers.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 16, 2013
    [Websites] 35 Expert Tips To Make B2B Content More Manageable
    write large volumes of material every week, from corporate and personal blog posts to website content to social media posts and more. If you don’t use mobile friendly links and responsive websites, you’ll lose half your audience – ?@TheTimHayden?. 'Content. Trust me, I understand this issue on a personal level.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Websites] DMFB Preview: Building Your Online Brand Through Customers
    Customers can generate links, drive social shares, and help build trust to a website, all of which are important factors in overall search performance. 'We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. Influence on Buying Decisions. Influence on Search Results.
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Websites] Are you a social media marketing hunter?
    'This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? This one’s about hunting. have been writing and rewriting this post, but no matter what I do, it sounds violent and reeks of blood lust. What I will discuss is that with risk comes reward. So, where’s the game hiding?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 23, 2013
    [Websites] Staple Yourself to a Lead
    What happens when you go to the website, review some of the materials on that website and fill out a form?  'by Amy Guarino Nine years ago, Harvard Business Review published an article called Staple Yourself to an Order. Take Yourself on the Buyers Journey. Do you get an immediate electronic response?  No Lead Left Behind.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Websites] QR Codes Have the Beer Can Problem
    There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. Here’s the Wikipedia definition. While this may sound mundane, the opportunity to nurture $2.5 We were vulnerable! 
  • EB2BLEADS  |  THURSDAY, JANUARY 5, 2012
    [Websites] Blogging For Lead Generation – How It Works
    Conventional catalogue websites are static, in that once the main pages have been defined and published little or no updates are made, until the sites is either rebranded or redesigned once again. Related posts: Website Lead Generation Improved With 11 Marketing Checks If you’re looking to improve your companies profitability and grow.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 18, 2012
    [Websites] 6 Ways to Create and Share B2B Social Media Content Without a Blog
    One of the best ways to use social media to drive traffic to your B2B website is to create a blog on your website and publish relevant articles to your prospects and customers. Rather than posting this content only on your social media channels, it is hosted on a site that you control. Email. YouTube. LinkedIn. Twitter. Facebook.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Websites] How to Optimize Your Google+ Business Page [Free Ebook!]
    Promote Your Google+ Page on Your Blog and Website. You can do this by looking at referral traffic from plus.Google.com to your website, or if you are a HubSpot customer, HubSpot will segment all traffic, leads, and customers from Google+ for you as part of our marketing analytics. Have you created a Google+ Page for your business yet?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Websites] Secrets to Social Marketing Success: 6 Questions You Should be Asking
    Is our company website is prepared for social marketing attention? Before you set up multiple social media profiles and pages, make sure your own website is in good enough shape to handle the attention. Make sure you have set up active social sharing on your website. Do we have clear goals for social marketing?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Websites] 7 Misconceptions About the New EU Privacy Regulations
    Website tracking and email delivery are usually handled by separate systems. by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. Well, not exactly.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 23, 2013
    [Websites] Do You Have a Mobile App? Are You Promoting It?
    So the questions you have to ask yourself are this: do I have a mobile website, and if I do, is it optimized for smartphones and tablets? Here are some highlights: Promote your app on your website. Is Your Website Mobile Ready for the Professional Tradesman? So should you have an app? If yes, then you’d better get rolling.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 27, 2014
    [Websites] 7 Tips to a Stellar Welcome Email
    In the future, you’ll be able to send targeted emails to subscribers, which are more likely to lead in a visit to your website or a purchase. It’s okay to be more personal or humorous with your emails compared to the content that you write for your website or blog. Don’t leave them hanging. Tiffany & Co.:
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Websites] 5 Foolproof Ways to Prevent Landing Page Abandonment
    The blink test refers to the first three seconds a visitor spends on any page of your website during which they orient themselves and glean what they can do on that page. Driving traffic to your site is all well and good, but how do you turn that traffic into customers ? To make your growing web traffic worth something (ahem, money?),
  • EB2BLEADS  |  TUESDAY, MARCH 22, 2011
    [Websites] Is Blogging For Business Marketing ?
    Websites need content and readers want content. Blogging on a regular basis around triggers mentioned above also; Helps with the SEO of your website. Opinions are easily formed about all sorts of things, the worst due to misplaced beliefs or hearsay and the internet is no exception. But it couldn’t be farther from the truth.
  • INBLURBS  |  TUESDAY, DECEMBER 18, 2012
    [Websites] The REAL ESTATE market + VIDEO
    Show Websites. You can also add images or hyperlinks to other websites. Website. Global Purveyors + Marketers in the Real Estate realm are plentiful on the Internet. They market avidly on the Internet + on the Social Media sites. So what sets them apart ? In addition, they should also be aware of where things are headed.
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Websites] Pinterest Banks on Web Analytics
    Known simply as Pinterest Web Analytics, product manager Cat Lee, in an interview with Reuters, is quoted as saying, "The goal is really to help websites understand what content is resonating with people on Pinterest.”. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
  • SYNECORE  |  TUESDAY, FEBRUARY 12, 2013
    [Websites] Digital Marketing Analytics: What SMBs Need to Know
    Is it likely that first time visitors to your website type your URL directly into the address bar? The majority of businesses now not only recognize but are embracing digital as a non-expendable part of their marketing strategies. The main problems facing marketers trying to read and respond to digital analytics data today are many sided.
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Websites] The Case for Buzzwords
    You can visit her website at www.smartb2bmarcom.com.I have noticed a growing trend lately. There are some big stones being thrown around, and the single, defenseless target has been getting pretty bashed up. Yes, it’s true. Buzzwords have been getting a bum rep. So thought I would take up the cause and make a case for buzzwords.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 29, 2010
    [Websites] All I needed to know about sales I learned from my kids' chicken eggs stand
    Lesson learned – if the location is convenient, whether it's a shop or a website, people are more likely to pull over and look around. Call it our backyard poultry version of the lemonade stand. Without any input from me, I wanted to see what they could do. The six kids put their heads together to figure out an approach. They enjoy it.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Websites] How IBM Used Inbound Marketing to Thrive in the Digital Age
    Buoyed by its singular focus on the customer experience (the IBM Interactive website boasts 23 patents in customer experience alone), in May of this year the IBM Interactive Experience was named the largest global digital marketing agency by Ad Age. Those that do evolve survive, some even thrive. Just ask IBM. IBM and Inbound. He was right.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Websites] 4 Ways to Maximize Your Business' Facebook Presence
    Consider adding a page on your website that highlights your presence in social media as well as adding social media follow buttons to various web pages so site visitors can easily find and 'like' you on Facebook. Also, remember to link your website to your Facebook page to drive more visitors. Increase Your Reach. so leverage it!
  • PAUL GILLIN  |  TUESDAY, MARCH 1, 2011
    [Websites] Got a Cause? Pen a Poem. Win 10 Grand.
    Select the CTK Foundation tab located on the www.communitytech.net website. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S.,
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2009
    [Websites] Got Content? 10 Steps to Repurpose Your Best B2B Assets
    Coincidentally, Stephanie's post yesterday included another suggestion on how you can to repurpose your content: the creation of content centers on your website.) Do you have great content that is buried on your blog? If you are looking for a way to highlight your best content, think about developing a series of emails on a targeted topic.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Websites] 32 White Hat Ways to Build Inbound Links
    This makes it easier for others to syndicate your content and then provide attribution links back to your website. You can put these up on your blog, in your website's resource center, or even on a SlideShare account for more links. Post it up on your website, and push out your releases to one of the big newswires to get more coverage.
  • FATHOM  |  WEDNESDAY, JANUARY 8, 2014
    [Websites] 10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
    Pay per click (PPC) advertising is a great way to drive very specific targeted traffic to your website.  In order to achieve this, traffic needs to be driven to your website. 'Outbound marketing was good while it lasted but with inbound marketing customers have the ability to find you. 1.)    Blog Post. 2.)    eBooks. 6.)    Video.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Websites] How Your Brand Can Avoid These 5 Social Media Mistakes
    Are you strictly publishing content offsite or sharing other website’s articles? This can only be done through content creation that is housed on your website or blog. That being said, a smart social media strategy uses a great deal of non-promotional, unique content from an owned channel, such as a blog or website. 'Oreo.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Websites] Using Social Data to Improve Student Recruitment Online
    Analyze Google Analytics demographic data on your website. This data needs to be turned on with some code on your website, but once you have it there is a lot to be learned from the people already visiting your school’s website. But with all the options, which channels are best and how do you get students’ attention?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 24, 2010
    [Websites] 6 Dinner Table Setting Steps for Optimizing Your Blog Posts
    Your website should also be setup so that visitors can easily find the content they’re most interested in, because search engines spiders were able to properly index it. In this scenario, all of the authority from inbound links you gain are passed to the blog software provider's website and not to your own website.
  • VIDYARD  |  FRIDAY, SEPTEMBER 19, 2014
    [Websites] See Valuable Video Data in Your Web Analytics Dashboard
    However, for a lot of web admins, getting stats about video consumption is one of the missing pieces to tracking user engagement across a website. You’ll want to feed video data into your current web analytics so you can add meaningful data about how your visitors interact with your video players to your existing website data.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 27, 2011
    [Websites] How are successful salespeople leveraging social media for selling? – Creating Value
    Take a look at creating an [link] page, and then highlight all of your other online activities with links to Twitter, Facebook, LinkedIn and even your company website for example.” This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. Miles Austin. Dave Brock.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Websites] A different way to think about social media ROI
    Did you know that, on average, it takes 75 days from the point an interested consumer first visits a dealer website to the day a car is purchased? 'No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. Before I get to my perspective, I would like to declare two caveats.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 12, 2014
    [Websites] Research Before You Write an Expert Ebook
    It certainly shows in their website videos how much value there is from using them for your ebook research, planning and strategy. 'If you want to write an expert ebook that sells well on Amazon , you need to research first to find out: What’s already been published in your field of expertise? What titles are selling well?
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 14, 2012
    [Websites] SEO is for Suckers
    Building back links and submitting your website to directories isn’t as effective as it once ways. Now it is no longer about how many different websites that link to your content, but rather, how many people ” liked” or shared your content. There is nothing easy about getting to the top of Google.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 22, 2013
    [Websites] On Boarding Salespeople-a plan
    PS: if you are beginning your Business Planning process, your management team might like to take our free Business Assessment located on our website: www.AcumenMgmt.com. 'On Boarding Salespeople. This week will be hectic.  Everything needs to be lined up and organized for a successful experience. Each week has homework assigned. Questions?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 11, 2012
    [Websites] Working a Trade Show is a Job
    Contact the presenters for additional information and visit their websites for other information that maybe available.  . Best Practices for Attending an Industry Conference. Working a Trade Show is a Job. Last week I was in Charlotte, NC, today is Orlando, and tomorrow is Chicago.  Its 1:45pm.  Let me know.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Websites] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    c) mobile website ads. c) mobile website ads. 'How much do you know about social media platforms, facts and trends? Well, it’s time to find out if you are a guru or a newbie! Take out a piece of paper and write down your 20 answers to this fun social media quiz! The answers are at the bottom of the post. a)  Blogger. b)  VK.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 23, 2011
    [Websites] Copyright to prevent copy wrongs in B2B content marketing
    You've worked hard researching, writing and editing your content for your B2B website. Publishing unique and compelling content attracts visitors and differentiates you from your competititors. Your site is realizing more visitors and leads for your efforts. You've been scraped! solution: Copyright your content. What did you do?
  • INBOUND SALES NETWORK  |  TUESDAY, JULY 12, 2011
    [Websites] Stop Depending on Your Salespeople to Generate Leads
    The reality today is that the B2B buying process begins when prospects accesses a company’s website, blog, white paper, or signs on to a webinar that it is hosting. Keeping a healthy profitable pipeline is probably the most important job that your sales people have. This is extremely inefficient and can be very costly for your company.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [Websites] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
    Then, align the website metrics with marketing and sales metrics such as a 5% increase in qualified leads or a 5% increase in sales.  B2B Social media marketing has evolved into a pattern of five P’s based on what I’ve seen from client work and networking with other B2B marcom professionals. Acceptable use – how will social media be used.
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 8, 2010
    [Websites] B2B mobile: Tipping point or another false dawn?
    More exciting still, apps promise to transform the way individuals interact with brands online , enabling far greater and more intuitive access to content, and rendering websites as we know them redundant. email and websites) and therefore creates a whole new type of engagement opportunity. At least, that’s one theory.
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