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  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Websites] 33 Stats That Paint a Picture of the Future of Marketing
    HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. so we can solve them! Social Media and Social Lead Nurturing.
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Websites] How Google Search Works, In a Nutshell
    How on Earth does Google decide how to rank the pages on your website? For example, crawling in strict PageRank order, Google would find the CNNs and The New York Times of the world, as well as other very high PageRank websites, first. If this question has ever crossed your mind, keep reading. This post should simplify things for you.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Websites] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Socialize Your Blog & Website: Your social media accounts shouldn't be on an island. Promote your presence on your website and encourage others to share the content you publish on your blog and website in social media. You can easily do this by adding social buttons throughout your website, blog, and content.
  • THE EFFECTIVE MARKETER  |  TUESDAY, SEPTEMBER 25, 2012
    [Websites] 10 Do’s and Don’ts of Partner Marketing Programs
    Provide your partners with content snippets about your company and solutions that they can use on their websites and social channels. I’ve been on both sides of the table, both as the vendor putting together partner marketing initiatives and as the reseller making use of the marketing resources a partner company has made available.
  • EB2BLEADS  |  MONDAY, FEBRUARY 7, 2011
    [Websites] How Do You Qualify Leads Generated By B2B Marketing Online
    If a prospect visited a typical B2B website , I would bet that company would have no way of knowing if they would ever become a customer, or even who they were. So when a prospects comes to your website they need to be given the opportunity to engage. You Can’t Qualify Leads Unless Prospects Engage With You.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 6, 2012
    [Websites] Optimizing your site information architecture (IA) for Panda
    That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. But sometimes it’s not that easy to retire pages. How to build an IA using keyword research. Conclusion.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Websites] Online Video is The Future of Content Marketing
    “They will spend longer on your website and more time interacting with your brand. '“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” ” Does this mean you could be watching articles instead of reading them? It’s a very real possibility. Share your thoughts below!
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Websites] How to Make Your How-To Content More Helpful
    For example, explaining how to set up a website conversion path would take a few paragraphs. If you''re explaining how to do something online, either on a piece of software or a website, include screenshots showing where to click and what area of the screen to look at. 2) Include annotated screenshots. So meta. Also bold the label.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [Websites] What Savvy Marketers Can Learn From a Guy Who Spent $6 on Google AdWords
    You can visit her website at www.smartb2bmarcom.com.Late last week Twitter was all atwitter (sorry) with this interesting news tidbit: How to Get Ahead in Advertising with Six Dollars and Google. Hiring me is fun, too.&# Is yours targeted enough? What does that mean for B2B marketers? Quick! Her main motivation for doing a good job?
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Websites] Reality Check: 40% of Your Article Goes Right Down the Drain
    For websites where this is the case, below-the-fold engagement will probably look pretty high. 'And when I say 40% of your article goes down the drain, what I really mean is most readers only get about 60% of the way through any given article you write. All of the above sentiments ring true for me, at least. Here are the interesting bits.
  • B2B VOICES  |  FRIDAY, AUGUST 10, 2012
    [Websites] A B2B Summer Reading List
    We started using Pinterest at the beginning of this year and while the traffic numbers may not compare to other social networks, we have certainly learned quite bit from a design standpoint for our website. This past July, I traveled to Chicago with my wife and kids for our first family trip back to the United States since our move.
  • SALES LEAD INSIGHTS  |  MONDAY, JUNE 21, 2010
    [Websites] What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Interested in learning more about B2B marketing automation and how it may benefit your company? Date: June 29th. Time: 8:30 am to 10:00 am.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Websites] 5 social media tools to kickstart your business
    Ian Cleary is founder of Razorsocia l, a website that provides sharp insight on on social media management tools.  By Ian Cleary, Contributing {grow} Columnist. As we start into a new year it’s a great time to reflect on how we can improve our marketing efforts online.  Social media is a moving beast and we need to keep moving with it!
  • CRIMSON MARKETING  |  TUESDAY, JUNE 4, 2013
    [Websites] What’s Vertical Messaging Really About?
    Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. 'Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. It’s imperative to develop a new marketing and channel strategy as well. .
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 5, 2014
    [Websites] How to Cross-Promote Your Email Content [Guide]
    Here are a few smaller scale tips: Use the big three To cross-promote on a small scale, use your biggest digital assets: email, social media and your company website. Use your business website Don’t forget that your business website is a prime piece of digital real estate. What does cross-promotion mean? Absolutely.
  • BLOG MY CALLS  |  TUESDAY, MAY 13, 2014
    [Websites] The 8 Step Formula to Figuring Out Your Unique Selling Proposition
    Once the list is complete, you should analyze their respective websites. Maybe you have a bad reputation or your website is awful. 'What defines your business? Why should someone buy from you instead of your competition? What makes you unique? All of these things should define your Unique Selling Proposition (USP). What''s a USP?
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 26, 2013
    [Websites] How to Grow Your Business via Word of Mouth – Become Fans of your Fans
    Author : Buffer, Inc Website : [link] --> The post How to Grow Your Business via Word of Mouth – Become Fans of your Fans appeared first on Fearless Competitor. 'Buffer One of the very best ways to grow revenue does not cost a dime. And it’s such a simple idea, anyone can embrace it. Become fans of your fans. “You guys rock!”
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 6, 2013
    [Websites] 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group
    Author : Buffer, Inc Website : [link] --> The post 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group appeared first on Fearless Competitor. 'Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. What should your revenue improvement priorities be? Carlos Hildago. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [Websites] Business Turn-Around Strategy – Why Marketing is the Imperative
    We recommend you start with a visit to Find New Customers , our website packed to the rafters with great free content on B2B lead generation and marketing. After reporting a loss for several quarters with declining revenues, the Board sends the company founder into retirement and picks a successor. So what’s that newly minted CEO to do?
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 19, 2011
    [Websites] Why “We’re the Leading Provider of” is NOT!
    Here’s an example: Olive Software – the leading provider of digital edition & digital … A click on their website takes me to their “ value proposition.” Lead Generation Companies | Why “We’re the leading provider of” is a BIG Mistake. Lots and lots of hits. There’s one small problem.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [Websites] 5 Ways to Improve the Quality of Your B2B Leads
    According to Brian Carroll , author of Lead Generation for the Complex Sale , up to 95% of qualified prospects on your website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors. You might have weak leads. In B2B sales, it''s all about the leads.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 22, 2014
    [Websites] The 8 Most Overused Words in PR and Marketing
    After all, ultimately you’re hoping your PR press release , pitch, brochure, email or website marketing copy will capture attention and get readers to do something. 'When you’re writing about your own product or service, it’s easy to fall into the habit of hype. It’s understandable. Probably not. All rights reserved.
  • EB2BLEADS  |  THURSDAY, JANUARY 5, 2012
    [Websites] How Blogging For Lead Generation Works
    Conventional catalogue websites are static, in that once the main pages have been defined and published little or no updates are made, until the sites is either rebranded or redesigned once again. In the early days blogs were looked upon as silly, however early adopters learned to turn them into tools for search engine marketing. If so, how?
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 26, 2013
    [Websites] Can a # SoLoMo Strategy Be an Antidote for Showrooming?
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'It’s no secret that ecommerce has disrupted traditional retailing. Boards to Create for Your Business on Pinterest.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 7, 2013
    [Websites] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. It’s no secret that social media is an important channel of digital marketing. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 27, 2013
    [Websites] B2B Sales Lead Generation Marketing Trends – by Holger Schultz
    Company website, email marketing and SEO. Author : Buffer, Inc Website : [link] --> The post B2B Sales Lead Generation Marketing Trends – by Holger Schultz appeared first on Fearless Competitor. 'Buffer. ere are the top 5 Take-Aways from this study of sales lead generation. The number one problem for BtoB companies. Marketing
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 1, 2013
    [Websites] Sales and Marketing Co-Creation – featuring Jeff Ogden (@fearlesscomp) of Find New Customers with Gerhard Gschwandtner (@gerhard20)
    Visit his website: www.findnewcustomers.com. Author : Buffer, Inc Website : [link] --> The post Sales and Marketing Co-Creation – featuring Jeff Ogden (@fearlesscomp) of Find New Customers with Gerhard Gschwandtner (@gerhard20) appeared first on Fearless Competitor. 'Buffer. Via Twitter  Patrick Carroll   3 days ago.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Websites] Link to us
    Google loves inbound links so we made a simple page that you can use to link your blog or website to Find New Customers. Just copy the text from the link and paste it to keywords on your blog or website. If you are a fan of Fearless Competitor, the blog of the B2B Lead Generation company, Find New Customers , now you can link to us.
  • LEADERSHIP  |  THURSDAY, NOVEMBER 21, 2013
    [Websites] Interesting Infographics: How B2B Sales Has Changed
    For example, a potential client will search for solutions to his problem via the web, coming across your company’s website. 'I thought it would be interesting to look at how B2B sales have changed. Also, as described in the Maximize Social Media infographic, the majority of this research starts on the web. Then he contacts you. Twitter (42%).
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Websites] 8 Ways What You Write Will Affect Your Bottom Line
    You need to draw potential customers to your website, and intrigue them with your brilliant words. In fact, sloppy SEO practices may attract a bit more traffic to your website, but not the kind of traffic that can lead to sales! Remember, website traffic can be a vanity metric. Give Them The Meaning: The Substance of Content.
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Websites] Learn to lower your social media inhibitions
    And it doesn’t matter how much money you’ve spent on ads or on an SEO consultant or even the way-too-many-tens-of-thousands of dollars you’ve spent on a gorgeous — the perfect — brochureware website. Me too! Well, because I am trying to help you break down all your inhibitions, that’s why. Right? Wrong.
  • SALES LEAD INSIGHTS  |  TUESDAY, JANUARY 5, 2010
    [Websites] B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Why not register right now?
  • SALES LEAD INSIGHTS  |  MONDAY, DECEMBER 21, 2009
    [Websites] Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Are you responsible for B2B lead generation at a large company? However, as a result of the recent downturn, business buyers are being cautious.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Websites] Industrial Marketers: Is this News Good or Bad?
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. You can get the free white paper with complete survey results and analysis here. So is this good news or bad news?
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Websites] B2B Experts: The Difference Between Social Media and Content Marketing
    Many marketers focus exclusively on web (websites, blogs, landing pages, optimization, etc.), The term social media refers to websites and internet-based applications that are used for social networking between users of these websites or applications. Below are their answers to this question. Ann Handley ( @marketingprofs ).
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Websites] Marketing Dashboards
    In terms of web traffic, new and repeat visitors are important to understand as they give you a view into trends of potential buyers visiting your website. Especially in B2B marketing, the length of the buying process leads to challenges in defining metrics that make sense for a marketing dashboard. Response, is also critical to measure.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Websites] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    94 Percent of Websites Still Suffering from Google’s Penguin Update. Percentage of B2B Website Traffic from Mobile Devices Continues to Rise. We are already working with several clients on transitioning to a website experience across device types. Percentage of B2B Website Traffic from Mobile Devices Continues to Rise.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Websites] Is Email Marketing Dead?
    Over the last couple of years, companies have started connecting emails to website analytics and CRM systems to automate communication based on certain triggers. In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Websites] 10 Amazing Blogging Insights Your Analytics Can Tell You
    Your blog's referral sources will tell you which websites and blogs are referring traffic to your blog and give you a sense of how people are finding it. That being said, if people are quickly leaving your blog for a completely different website, you'll want to take some measures to increase the quality of your content.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 16, 2013
    [Websites] The Secret to B2B Landing Page Construction: Foundation and Framing
    landing page is a website page specifically designed to convert visitors to leads. It collects and process information on website visitors who identify themselves in return for valuable content. Landing pages are instrumental in B2B lead generation today. When this happens, the landing pages tend to have lower conversion rates.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Websites] How to Write a Whitepaper That Will Capture Leads
    You can expect your readers to include people who are considering purchasing your products or services, so you want to make sure your whitepapers are written well, edited well and formatted to represent your brand on the same level as your brochures and website. Crafting a good whitepaper isn’t easy. Style. Intent. Make it substantial.
  • JUNTA 42  |  WEDNESDAY, JUNE 9, 2010
    [Websites] Higher Purpose Content Marketing in 6 Steps
    Invite your customers and influencers into your website and make them a part of the content (guest blogging, Q&A's come to mind). Below is the presentation I gave at the Web Content 2010 conference, the leading US conference covering the art and discipline of content strategy. Our brand purpose should: be elegantly simple.
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Websites] The Nonprofit Marketer's Guide to the Millennial Persona
    Will look for organizational information on a charity’s website or through word-of-mouth from a friend. So, make it easy for them to share images, videos, and results of the organization''s work via your website or social accounts. The reason? An Example of a Millennial Persona. Background. Four-time online fundraiser. Female.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Websites] Twitter SEO? Think Twylah.
    We do this by creating engaging, navigable websites of your tweets, which we call “Twitter Brand Pages.” The tweets are being displayed very attractively by visually promoting any image or video that is contained in the website where the link is leading to. Every person or business has probably had that “Aha!&# Yes, there is.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 29, 2013
    [Websites] Week in Review - March 29th
    Website Content Every Organization Needs by @GiniDietrich. Spring is here, spring is here! Well, it is. Even if some of us are still dealing with the last bits of winter's white stuff. This weekend, Peter Cottontail will be a-hopping down that bunny trail, and after that Old Man Winter doesn't have much oomph left. Really? Really.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Websites] Savvy Speaks: How To Choose a Marketing Provider
    Does the person's or agency's website reflect an understanding of SEO and best practices? Before the Thanksgiving holiday, we talked about what we look for in the perfect client. Today's follow up question is: What tips would you give to a B2B brand trying to find the perfect marketing provider. Jamie Tip #1: Google is your friend.
  • LEAD VIEWS  |  THURSDAY, APRIL 15, 2010
    [Websites] LeadForce1 Integrates Marketing Automation Solution with NetSuite’s Cloud Computing Platform
    Can you identify who visited your website by name, email, title, and company? Excitement is running high at the annual  SuiteCloud conference sponsored by  NetSuite taking place this week in San Francisco. am excited to be here because  LeadForce1 has successfully integrated with NetSuite’s cloud computing platform. 
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 6, 2010
    [Websites] Inbound Marketing is the future, but are you ready?
    The website was product centric. (If you like this article, I invite you to subscribe in a reader or via email.). There is no question in my mind.  Inbound marketing is the wave of the future.  Gentle touches mapped to buyer personas and other variables. . But there’s a fundamental problem.  Most businesses are not ready to embrace it.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 25, 2009
    [Websites] The state of lead generation today with Jim Dickie of CSO Insights
    This is why fixing the website is so important — it must focus on giving the prospect the information he or she needs. Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 14, 2013
    [Websites] Carnival Cruise Lines Revives Brand with Social Media
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'As we all heard, Carnival Cruise Lines has endured an array of bad press over the past few years. Featuring Contributions from Global Thinkers.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Websites] The 25 Best Slideshare Presentations Of 2013
    With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any  B2B content marketing  program. 'You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites?
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Websites] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    company blog helps a firm be found by search engines, establishes the firm as an thought leader in its field, provides clients/prospects a reason to regularly visit the firm’s website, and as such serves as a stepping stone toward future business transactions. The 5 A/E/C bloggers below have already discovered how to do so. Beautiful.
  • NUSPARK  |  SUNDAY, MARCH 9, 2014
    [Websites] Search Engine Optimization Won’t Grow Your Business
    'Search engine optimization (SEO) can be addictive—watching as your website climbs steadily in the search engine rankings and attracts more and more visitors.  . Related Posts: Website Design Optimization Search Engine Optimization Video Marketing Philadelphia Content Marketing Summit Recap from May 13 Conversion Rate Optimization.
  • VOLACCI  |  TUESDAY, AUGUST 27, 2013
    [Websites] Fine Tuning a Newsletter Subscription Process
    These boxes allow users to enter basic information, usually just name and email address, from any number of pages on a website. Many websites also choose to have a separate subscription landing page, where users can subscribe to a general newsletter, or choose to manage between any number of subscription options. Subscription Page.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Websites] Understanding the Search Engine Results Page: One Screenshot at a Time
    Webmaster Tools indicated that sitelinks are generated algorithmically depending on the website and the search engine query and while site owners cannot “activate” sitelinks, they can restrict navigational elements from appearing via Google Webmaster Tools. Search Result Title. HTML Title Best Practices. Search Result Description.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Websites] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. The study covered traffic associated with 424 B2B sites.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Websites] What to Consider Before Your Web Site Launch or Redesign
    We implemented site architecture and navigation best practices that we incorporate into every ten24 website. David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Websites] QR Codes Have the Beer Can Problem
    There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. Here’s the Wikipedia definition. While this may sound mundane, the opportunity to nurture $2.5 We were vulnerable! 
  • MODERN B2B MARKETING  |  SUNDAY, MAY 16, 2010
    [Websites] 5 B2B Social Media Success Stories
    Many B2B companies are leveraging the social web for lead nurturing and engagement, to build brand awareness and to drive traffic to their websites. Expert Laser Services launched its B2B social media campaign, “Destroy Your Printer Video Contest” to create buzz and drive website traffic. case studies and demos). UnitedLinen. Kinaxis.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 20, 2010
    [Websites] Writing Better Web Content: Ask what? Who? Why?
    Example: one of my dear clients (Mickey Baxter Spade, ArtisticVoyage.com ) is a talented artist who sells original painted greeting cards for various occasions, online through her website. Content marketing isn’t a buzz word because marketing people just like new buzzes. Smart marketers know the rules and never forget them. Good stuff.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Websites] How to Find Opportunity in a Paid Search Strategy
    These methods are more cost-effective than traditional advertising and can increase the right type of traffic — the people who are likely to spend time on your website, read your content, and have a higher likelihood of converting into customers. Ideally, seek terms with low competition — typically less than 1,000 monthly global searches.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Websites] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. 'We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. Device Readiness.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Websites] The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine
    While there's not much you can do about people who manually tweet a link to your website via a third-party application like HootSuite, you can control how Twitter traffic originating from tweets your business publishes gets allocated. would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. Of course.
  • DIANNA HUFF - B2B MARCOM  |  SATURDAY, FEBRUARY 9, 2013
    [Websites] The Art of Distraction
    As we sat in her office talking about her Website Overhaul , we watched her life partner, Tom Ahern , work in the yard. Four years ago, I moved out of my home office and rented a commercial space. The reasons were varied but the main one was: I had been working at home for 10 years while raising my son. love it. He’s really good.).
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, FEBRUARY 23, 2012
    [Websites] Quick Tip: Increase Conversions – Build Out Your Services Pages
    If you’re a small B2B manufacturing firm and your Website isn’t working for you, give me a call at 603-382-8093 or send email to info@dhcommunications.com. Tweet When SMI Powders contacted me years ago, they wanted help getting leads from their site. ten second look at their site, and I knew exactly what the problem was – no content.
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Websites] Learn Holistic Lead Nurturing
    Also, they can track the responses at a very detailed level, including monitoring of website visits. Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. Creating a Dialog.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Websites] How to Optimize Your Google+ Business Page [Free Ebook!]
    Promote Your Google+ Page on Your Blog and Website. You can do this by looking at referral traffic from plus.Google.com to your website, or if you are a HubSpot customer, HubSpot will segment all traffic, leads, and customers from Google+ for you as part of our marketing analytics. Have you created a Google+ Page for your business yet?
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, FEBRUARY 19, 2011
    [Websites] 5 Steps to Social Media Leads with Content Marketing
    How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. of respondents using this metric in 2010 to 65.7%
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 3, 2012
    [Websites] Create a Content Series for Industrial Marketing
    Dust off some of those long technical articles that are languishing somewhere on your website. Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? Fresh Content = Better SEO.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 25, 2011
    [Websites] Use Content Marketing to Manage Industrial Sales Funnels
    This is not surprising since complex industrial lead generation rarely happens on the first visit to a supplier’s website unless it is an eCommerce site. B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. See chart ).
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 5, 2013
    [Websites] Top 10 Tools for B2B Marketers
    Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign. Optimizely: A free software for website optimization, Optimizely delivers A/B Testing, Split Testing, and Multivariate Testing for websites and webpages.
  • INBLURBS  |  TUESDAY, JANUARY 17, 2012
    [Websites] Get social to get found from your future customers
    Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages.
  • CONTENT MARKETING FOR BI  |  TUESDAY, MARCH 9, 2010
    [Websites] White Paper Format: Fact or Fiction?
    But the main reason you might want to include one is if you are hosting your paper with a syndicator or you have a number of white papers in the resources section of your website. White papers are still one of the most popular marketing tools for BI and high tech companies, among others. The ToC is yet one more distraction. understand it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Websites] Simplest marketing question may be the most difficult
    WEB ANALYTICS: Traffic to our new website must increase 15% year over year and with a 25% increase in the time spent on the site by new visitors. 'By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. How would they judge this as worthwhile?
  • FIFTH GEAR ANALYTICS  |  THURSDAY, APRIL 19, 2012
    [Websites] Hybrid Sharks and the Evolution of Marketing
    They build campaigns that consistently produce measurable outcomes , including inbound links, website traffic, leads, and sales. Barb Coté. Scientists have reported the discovery of hybrid sharks — a cross between the Black Tip Shark and the Austrailan Black Tip Shark. Not all hybrids are a threat. drive a hybrid. With gas at $4.00
  • WRITING ON THE WEB  |  THURSDAY, JULY 15, 2010
    [Websites] Content Marketing Ideas: Rethinking Blogging
    There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), In 2004, I started blogging.
  • B2B MARKETING MENTOR  |  WEDNESDAY, JULY 10, 2013
    [Websites] 4 Ways B2B Companies Can Consumerize Their Marketing
    First, the company puts all the information buyers want to know front and center on its website–a priority these days given that 70 percent of B2B buying activity happens before a salesperson is engaged. 'B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. Click for larger image.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 16, 2013
    [Websites] 35 Expert Tips To Make B2B Content More Manageable
    write large volumes of material every week, from corporate and personal blog posts to website content to social media posts and more. If you don’t use mobile friendly links and responsive websites, you’ll lose half your audience – ?@TheTimHayden?. 'Content. Trust me, I understand this issue on a personal level.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Websites] DMFB Preview: Building Your Online Brand Through Customers
    Customers can generate links, drive social shares, and help build trust to a website, all of which are important factors in overall search performance. 'We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. Influence on Buying Decisions. Influence on Search Results.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 27, 2013
    [Websites] Manufacturers: Keyword Selection Tips to Help SEO
    When developing new content whether it’s for your blog or website, one of your goals should be to capitalize as much as possible on maximizing your SEO. We all want to grab our fair share and by making a conscious effort to incorporate our key words in everything we do, we’ll have a better chance.
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Websites] Are you a social media marketing hunter?
    'This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? This one’s about hunting. have been writing and rewriting this post, but no matter what I do, it sounds violent and reeks of blood lust. What I will discuss is that with risk comes reward. So, where’s the game hiding?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 23, 2013
    [Websites] Staple Yourself to a Lead
    What happens when you go to the website, review some of the materials on that website and fill out a form?  'by Amy Guarino Nine years ago, Harvard Business Review published an article called Staple Yourself to an Order. Take Yourself on the Buyers Journey. Do you get an immediate electronic response?  No Lead Left Behind.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 24, 2010
    [Websites] 6 Dinner Table Setting Steps for Optimizing Your Blog Posts
    Your website should also be setup so that visitors can easily find the content they’re most interested in, because search engines spiders were able to properly index it. In this scenario, all of the authority from inbound links you gain are passed to the blog software provider's website and not to your own website.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Websites] 4 Ways to Maximize Your Business' Facebook Presence
    Consider adding a page on your website that highlights your presence in social media as well as adding social media follow buttons to various web pages so site visitors can easily find and 'like' you on Facebook. Also, remember to link your website to your Facebook page to drive more visitors. Increase Your Reach. so leverage it!
  • EB2BLEADS  |  THURSDAY, JANUARY 5, 2012
    [Websites] Blogging For Lead Generation – How It Works
    Conventional catalogue websites are static, in that once the main pages have been defined and published little or no updates are made, until the sites is either rebranded or redesigned once again. Related posts: Website Lead Generation Improved With 11 Marketing Checks If you’re looking to improve your companies profitability and grow.
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Websites] 5 Common Content Syndication Mistakes
    In the same way that many marketers tend to over-use filters, companies also tend to focus content syndication programs on individual Websites that target their favored demographic or particular technology. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 18, 2012
    [Websites] 6 Ways to Create and Share B2B Social Media Content Without a Blog
    One of the best ways to use social media to drive traffic to your B2B website is to create a blog on your website and publish relevant articles to your prospects and customers. Rather than posting this content only on your social media channels, it is hosted on a site that you control. Email. YouTube. LinkedIn. Twitter. Facebook.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Websites] Secrets to Social Marketing Success: 6 Questions You Should be Asking
    Is our company website is prepared for social marketing attention? Before you set up multiple social media profiles and pages, make sure your own website is in good enough shape to handle the attention. Make sure you have set up active social sharing on your website. Do we have clear goals for social marketing?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Websites] 7 Misconceptions About the New EU Privacy Regulations
    Website tracking and email delivery are usually handled by separate systems. by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. Well, not exactly.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Websites] 32 White Hat Ways to Build Inbound Links
    This makes it easier for others to syndicate your content and then provide attribution links back to your website. You can put these up on your blog, in your website's resource center, or even on a SlideShare account for more links. Post it up on your website, and push out your releases to one of the big newswires to get more coverage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Websites] A different way to think about social media ROI
    Did you know that, on average, it takes 75 days from the point an interested consumer first visits a dealer website to the day a car is purchased? 'No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. Before I get to my perspective, I would like to declare two caveats.
  • EB2BLEADS  |  TUESDAY, MARCH 22, 2011
    [Websites] Is Blogging For Business Marketing ?
    Websites need content and readers want content. Blogging on a regular basis around triggers mentioned above also; Helps with the SEO of your website. Opinions are easily formed about all sorts of things, the worst due to misplaced beliefs or hearsay and the internet is no exception. But it couldn’t be farther from the truth.
  • INBLURBS  |  TUESDAY, DECEMBER 18, 2012
    [Websites] The REAL ESTATE market + VIDEO
    Show Websites. You can also add images or hyperlinks to other websites. Website. Global Purveyors + Marketers in the Real Estate realm are plentiful on the Internet. They market avidly on the Internet + on the Social Media sites. So what sets them apart ? In addition, they should also be aware of where things are headed.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Websites] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    If your organization has a website, is on social media, and has ever sent an email, you''re ready for inbound marketing. This means optimizing your website, blogging consistently, producing other high-quality content, maintaining a presence on social, and personalizing emails, among other inbound tasks. No one likes to fill out forms.
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Websites] Pinterest Banks on Web Analytics
    Known simply as Pinterest Web Analytics, product manager Cat Lee, in an interview with Reuters, is quoted as saying, "The goal is really to help websites understand what content is resonating with people on Pinterest.”. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
  • SYNECORE  |  TUESDAY, FEBRUARY 12, 2013
    [Websites] Digital Marketing Analytics: What SMBs Need to Know
    Is it likely that first time visitors to your website type your URL directly into the address bar? The majority of businesses now not only recognize but are embracing digital as a non-expendable part of their marketing strategies. The main problems facing marketers trying to read and respond to digital analytics data today are many sided.
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Websites] The Case for Buzzwords
    You can visit her website at www.smartb2bmarcom.com.I have noticed a growing trend lately. There are some big stones being thrown around, and the single, defenseless target has been getting pretty bashed up. Yes, it’s true. Buzzwords have been getting a bum rep. So thought I would take up the cause and make a case for buzzwords.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 29, 2010
    [Websites] All I needed to know about sales I learned from my kids' chicken eggs stand
    Lesson learned – if the location is convenient, whether it's a shop or a website, people are more likely to pull over and look around. Call it our backyard poultry version of the lemonade stand. Without any input from me, I wanted to see what they could do. The six kids put their heads together to figure out an approach. They enjoy it.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Websites] How IBM Used Inbound Marketing to Thrive in the Digital Age
    Buoyed by its singular focus on the customer experience (the IBM Interactive website boasts 23 patents in customer experience alone), in May of this year the IBM Interactive Experience was named the largest global digital marketing agency by Ad Age. Those that do evolve survive, some even thrive. Just ask IBM. IBM and Inbound. He was right.
  • B2B VOICES  |  FRIDAY, OCTOBER 28, 2011
    [Websites] Content Fusion: How Stories Are Shared in a Social World
    They may be branded channels, like your website. It’s become apparent for some time in the world of professional communicators that traditional ways of thinking about how we package and share content – or, stories, if you will – are inadequate for the Web. It also pointed to the solution. Witness Flipboard.
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