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  • MARKETRI  |  TUESDAY, MAY 28, 2013
    [Websites] Generating Leads is a Primary Role of the Savvy Modern Marketer
    Does your website generate leads on a regular basis? What should I expect from my marketing person or department? This is a question that I get asked frequently as an experienced marketer who has worked in-house for big and small companies and as a consultant. My answer 10 years ago would be quite a bit different than my response today!
  • BIZNOLOGY  |  WEDNESDAY, JUNE 20, 2012
    [Websites] Everybody needs both Pinterest and LinkedIn
    And for still others, Instagram, Twitter, Facebook, or your own website. (Photo credit: Christopher S. Penn). A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” ” And, generally, Mike’s absolutely right. But…Why don’t you need both Pinterest and LinkedIn?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 7, 2016
    [Websites] How Email Marketers are Adjusting to Growing Mobile CTO Rates [Interview]
    This number may be even higher when it comes to websites, which typically requires more budget and resources. If consumers find it difficult to read or navigate an email or a brand’s website, they’re going to be turned off from making a purchase. HOW HAVE YOU PERSONALLY SEEN MOBILE PLAY A LARGER ROLE IN CTO RATES?
  • FATHOM  |  FRIDAY, NOVEMBER 15, 2013
    [Websites] 5 Paid Search Metrics for Schools and Education Companies
    Although we’re living in a digital world, people considering a large investment might feel more comfortable talking to a representative instead of filling out an online form or enrolling on your website.  While CPL is still an important metric, CPA allows us to see how many people actually start the enrollment process. Lead to Enroll Rate.
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Websites] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    Here are a few more statistics from a Forbes survey that enforce the value of online video for professional service firms: 65% of corporate executives have visited a vendor’s website after watching a video. 75% of executives surveyed said they watch work-related videos on business-related websites at least weekly. Not convinced?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Websites] 95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas
    With ConnectWise, you can watch a short demonstration, chat with Sales or chat with Support on their website. The Vast Majority of Companies in Tampa/St. Petersburg area are REALLY Bad at Marketing – but a couple of firms are really good at marketing. Who are these firms and what do these have in common? ” very focused on buyers.
  • MARKETRI  |  FRIDAY, JANUARY 3, 2014
    [Websites] Why Isn’t My B2B Marketing Working?
    You focus on your products and services rather than your customers’ needs and wants: Review your website or any piece of your marketing collateral. Your website is an online brochure: If you are chest-thumping and not sharing original, targeted, authentically helpful content, “fuhgeddaboudit.” if you are unsure.
  • MARKETRI  |  MONDAY, NOVEMBER 11, 2013
    [Websites] Nevermind the Fear, Law Firms Need to Get Social
    neat, up to date website is now only the surface of online branding. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog. find this figure astounding. This leaves the question, is it a matter of attitude or is social media really not suitable for the sector after all?
  • HUBSPOT  |  MONDAY, MAY 27, 2013
    [Websites] How One Nonprofit Is Using Content to Give Back to U.S. Soldiers
    Last, but not least, Operation Write Home provides a ton of free content on its website for its community. Memorial Day is a special day in the U.S. The whole country takes the day off to spend with loved ones and remember the men and women who have lost their lives while serving in the U.S. Armed Forces. military. The Stars and Stamps Blog.
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Websites] The Beginner's Guide To B2B Marketing Attribution
    He navigates to your website and maybe checks out a blog post or two. But then the chat goes on and he forgets that he was going to check out your website again. The B2B customer journey is more complicated today than ever before. accurately capturing the complete journey requires a number of technologies and integrations.
  • ACT-ON  |  WEDNESDAY, DECEMBER 16, 2015
    [Websites] Consumer Behavior Secrets B2B Marketers Need to Know
    None of us want to admit this, but it’s true – when we’re buying a B2B product, some of our decisions come down to emotional things like the website design, the packaging or even how much we like the salesperson we’re working with. Why is that? After all, aren’t business people consumers, too? Who are they? What are the four motivators?
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Websites] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    The website is awful and our leads our worthless. The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. What’s up with all this social media? No problem.
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Websites] 12 Tips for Creating a Social Media Content Strategy
    What websites and social networks make the most sense for posting, sharing and curating content? Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Websites] What Is a Landing Page? [FAQs]
    The biggest difference I often see is the term "landing page" being used to refer to any ol'' page on a website. If you need to deliver a certain number of leads a month to Sales, and you can have certain pages (landing pages!) on your website that exist solely to do just that , you''re much more likely to be successful. Trust me.).
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Websites] The B2B marketer’s world is changing
    website) is declining to allow investment in more interactive, dynamic channels such as mobile and social media. It’s tougher being a marketer nowadays than it ever has been.  That’s what 73% of the 200 B2B marketers in the US and UK told us in the latest ‘What Works Where’ survey Circle Research conducted on behalf of Omobono.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 21, 2013
    [Websites] Job Descriptions and Resumes – A Badly Broken System in Need of Repair
    Author : Buffer, Inc Website : [link] --> The post Job Descriptions and Resumes – A Badly Broken System in Need of Repair appeared first on Fearless Competitor. Buffer Job Descriptions matched to Resumes is a broken and dysfunctional process that’s badly in need of change. My belief was confirmed recently by a top expert.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 7, 2011
    [Websites] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
    And, while corporate websites give us complete control over how we depict our brands, products, and personnel, LinkedIn levels the playing field by stripping away the design elements and simply presenting every user in basically the same way.  This is exactly why social media, including LinkedIn, requires a strategic approach.  LinkedIn
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 17, 2013
    [Websites] The Dissection of a Bloody Good Email Newsletter
    Give your content blocks enticing headlines or subheadings and link them back to the original source (blog, website, social network). 7. Always provide readers a link with more information, whether it be to your website, blog or social site.  Are you familiar with the old school Milton Bradley game, Operation? Let’s operate: 1.
  • ACTIVEDEMAND  |  WEDNESDAY, MARCH 23, 2016
    [Websites] Personalization is Different From Customization
    In other words, there almost needs to be a conversation between those who are creating the content and the audience member (our clients we’re trying to reach) through a website – still, it’s difficult to tell when a site is customized and when it’s personalized. Get Started with ActiveDEMAND today! Try it for free today!
  • PAUL GILLIN  |  THURSDAY, DECEMBER 12, 2013
    [Websites] I’ve Been Writing A Lot Lately, Just Not Here
    I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base. Here’s a round up of what I’ve been scribbling about elsewhere of later. Social is the Future of Search (Profitecture Blog). Photo credit: Scott Beale). Short on content?
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Websites] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Not only will it allow you to make more strategic marketing decisions, it will present opportunities for your firm to stand out against your competitors Research from the Hinge Research Institute has shown that over 80% of professional services buyers will go to a firm’s website to evaluate them. Are the images small and/or low quality?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Websites] 3 Don’ts of small business content marketing
    For example, your website design is part of your marketing strategy. For a small firm, every employee can be featured on the website, with perhaps even a description of their duties. Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Find out how below. Good luck.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 7, 2014
    [Websites] How Crew Clothing Used Relevance to Increase Conversion [Case Study]
    Never visited the website again (10%). Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in the title of this article. Can you guess what it is? Sure you can. It’s relevance. ’ Crew Clothing – A Case Study. tactics.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Websites] The Ultimate Guide to Optimized Social Media Updates
    Include a Link Back to Your Website: One of your goals for engaging with followers on Twitter is to generate traffic and leads back to your website, right? It should be, and the best way to do this is to include links back to your website in your tweets -- to blog posts, landing pages , and other content. Am I being engaging?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 24, 2015
    [Websites] [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!
    Our Multi-Channel Marketing Workbook details the types of channels (for example, traditional, digital, and social) and the individual channels (for example, television, website, and Facebook), making it easy for you to evaluate which channels are right for your specific program or campaign. Set Yourself Up For Success.
  • THE POINT  |  THURSDAY, AUGUST 8, 2013
    [Websites] Top 10 B2B Lead Scoring Mistakes (Part 2 of 2)
    Assigning the same value therefore, say: 1 point per page, to every page on your Website, fails to differentiate between high-value and low-value pages. Here’s Part 2 of our discussion of the most common B2B lead scoring mistakes. For Part 1 of this post, click here.). 6. Scoring every Web page visit the same.
  • VOLACCI  |  TUESDAY, AUGUST 13, 2013
    [Websites] [Podcast] What is Curated Content?
    When you curate content as a marketing strategy, you need to do make sure you do so on a regular basis, and that you share the article on your website with a link back to the original source. Volacci Marketing Expert Leigh Carver answers the question, "What is Curated Content?" in this brief, informative podcast. So what is curation?
  • SYNECORE  |  THURSDAY, NOVEMBER 15, 2012
    [Websites] How to Become The Six Million Dollar Marketer
    All of this content then needs to be optimized for any platform or device on which it could potentially be viewed or consumed via social sharing (websites, differing social channels, mobile devices, etc). Technology may be creating exponential opportunity for businesses, but it is sure creating a headache for marketers. THE NEW BOTTOM LINE.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 5, 2014
    [Websites] So What Exactly IS Inbound Marketing?
    Websites can have a nearly infinite number of pages, multiple emails can be sent, videos can play for hours. Artillery B2B Marketing Blog > The Forward Observer While the practice of "inbound marketing" has burst on the scene and is growing in popularity, it''s still puzzling to many. Here''s a primer. Here''s an overview. Craig Davis.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Websites] The Ultimate Guide to Designing the Perfect Business Blog
    Clear Connection to the Core Business Website - Your blog isn't an island. Instead, it is one part of a successful website. You blog design must make it clear and simple for a blog reader to get to key parts of your core website. Yes, as an inbound marketer, your blog content has to be amazing. Look at your blog design.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 29, 2013
    [Websites] 10 Reasons Why You Should Consider Maximizing Reddit for Business
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. What is this Reddit you speak of? First, think of how vast the internet is, how impossible it is to reach every crack, corner, and crevice.
  • HUBSPOT  |  MONDAY, DECEMBER 14, 2015
    [Websites] 18 Brilliant Examples of Holiday Marketing Campaigns
    The site is filled with holiday marketing resources, which isn't a far cry from the type of content we publish to our normal website -- except this time, it's themed. You can donate to Age UK via the advertisement's accompanying website. Consumers get a lot of emails from ecommerce businesses showcasing gift ideas from their websites.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 16, 2013
    [Websites] 4 Tips for a Mobile Optimized Facebook Experience
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Last month Facebook reported that 78% of its users log in from mobile within the US. It’s a huge number.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2011
    [Websites] 5 Event Planning Tips…Even If You’re Not An Event Planner
    This can include signs, invitations, graphic treatments for the website, food, beverages, music, giveaways, etc. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Get Out The Whiteboard.
  • SYNECORE  |  THURSDAY, JUNE 19, 2014
    [Websites] Don't Hit Send! 5 Tips for an Effective Email Campaign
    Provide value through copy and give the recipient plenty of opportunities to get more information and continue to interact with your website/content. Every company will tell you they know how to execute effective email marketing campaigns, it’s simple, right? Turned out to be unsuccessful? – “That’s alright. Step 1 – Establish a Goal.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Websites] The 9 Worst Ways to Use Facebook for Business
    Don’t Share Your Facebook Page on Your Website. Don’t keep your Facebook page a secret from your website visitors, who are the people most likely to actually like your page and become a fan. Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. What would be your #10?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 18, 2013
    [Websites] Stop Working So Hard. It’s Counter-Productive!
    Author : Buffer, Inc Website : [link] --> The post Stop Working So Hard. Buffer As the Host of Marketing Made Simple TV , I’ve interviewed some remarkable business leaders. And one thing I have learned in all these leadership interviews is this: You’re working way too hard. So slow down, Bucko! They are paid to create outcomes.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Websites] Five Hootsuite Features And Their Benefits
    This is useful as well when you are developing Call to Actions for your website because you already have an idea of what phrases/words stick and which fall flat. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five.
  • SYNECORE  |  TUESDAY, FEBRUARY 12, 2013
    [Websites] Digital Marketing Analytics: What SMBs Need to Know
    Is it likely that first time visitors to your website type your URL directly into the address bar? The majority of businesses now not only recognize but are embracing digital as a non-expendable part of their marketing strategies. The main problems facing marketers trying to read and respond to digital analytics data today are many sided.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 10, 2012
    [Websites] Gamification: How Siemens got 23,000 engineers to learn about its brand
    B2B Gamification: Bold strategy in conservative industry increased website visits 108.5%. Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. And it’s filling the sales pipeline in the process. In March of 2011, the Siemens team launched Plantville. This online game simulates the experience of being a plant manager.
  • SALES ENGINE  |  THURSDAY, OCTOBER 1, 2015
    [Websites] The B2B Content Marketing ROI You Should Care About.
    Deal attribution can be measured , however, but you can’t use the same metrics that a B2C company does, which mostly measuring increased traffic to your website and what percentage converted. Even that explanation was complicated! That was followed up with salesperson’s voicemail and email that garnered a meeting. Increased web traffic.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 4, 2015
    [Websites] Write with this Easy Expert Ebook Outline
    If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations. Are you an expert? Then you need to write and publish an  expert ebook.   Now.  Trust me on this one. So let’s get busy. Ask ‘ what if?’
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Websites] How B2B Organizations Can Create More Effective “About” Pages
    And the website is usually part of this process. Claim Google Authorship for Your WordPress Website in 3 Easy Steps. It is certainly true that in many cases, the “about section” is left stagnant, only updated when there are leadership changes or major news updates. And that should change. Social media is part of the reason.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 23, 2014
    [Websites] Very exciting times at Find New Customers
    They hired Find New Customers to help them promote this new product by writing and placing thought leadership articles in key websites, like Linkedin, Ad Age B2B and Business2Community. Holy crap! These are exciting times indeed at Find New Customers ! We did a long chat with their CEO this week.  We also talked to those sites too. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Websites] Polish up your best content to drive content marketing value
    To build up relevant content on our websites to help us rank in organic search? To build up relevant content on our websites to help us rank in organic search? By Luke O’Kelly {grow} Community Member. First I have to tell you that I am upset with myself. Anyway, enough lamenting. Your blog’s secret weapon? . Links. Images .
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 8, 2015
    [Websites] Need Content Ideas? Customer Questions FTW!
    Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. One of the biggest challenges for any writer is finding new topic ideas that speak to your audience. It happens to the best of us. Namely, answering their questions. One of my clients showed this tool to me (thanks Tori!)
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Websites] Content Marketing Gives Customers a Reason to Believe
    Goal: you want readers to come away smarter from having visited your website, blog, business Facebook page, etc. “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. The secret may well lie in the power of content marketing. Excellent service?
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 21, 2013
    [Websites] SEO: 3 Things Journalists and Bloggers Can Learn
    My Business Website: Content for Customers… or SEO? From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses. just attended a week-long writer’s conference in San Miguel. What’s this article about?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Websites] Get Ready for Social Marketing Automation!
    The platform allows marketers to add social applications and messages quickly to every channel – Facebook Pages, Twitter and LinkedIn feeds, landing pages, websites, banner ads and emails.  by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 17, 2012
    [Websites] In an information-dense world, headlines prevail
    She works at  Coherent Interactive  on social media, website design, mobile apps, & marketing. By Neicole Crepeau, Contibuting {grow}  Columnist. I’ve been extremely busy, lately. With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. That’s the good news. The headlines that speak to me.
  • BIZNOLOGY  |  MONDAY, DECEMBER 28, 2015
    [Websites] 6 Effective tools for SMB that integrate with your existing SaaS
    If you’re one of the 1 billion Chrome users , you probably already use Chrome extensions, which are little plugins located next to your URL bar that help you do more without actually going to another website. These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? Get Smarter Email.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Websites] CMOs: Stop Believing These Digital Marketing Myths
    This means you need to be constantly testings your landing pages and website to determine if and where a redesign should take place. . There are many myths surrounding digital marketing solutions. It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . ” 3. SEO Is Dead.
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Websites] Help! My Sales Team Thinks Our Inbound Leads Suck
    You don’t have to leave the typical voicemail. “Hi John, we help companies like you get more leads and customers from your website. By the time they get passed on to your sales team, a typical inbound lead might have visited your website 15 times, read 11 blog articles, opened 3 emails from you, and downloaded 5 ebooks. It's awesome.
  • HINGE MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Websites] Study Reveals the Role of Reputation and Relationships in Referral Marketing
    How critical is your website? Activities such as publishing quality, educational content, showcasing client successes, public speaking and creating a high quality website build the perception of expertise. Hinge has just released a new study on referral marketing that takes the research on this important topic to the next level.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 30, 2014
    [Websites] Find New Customers ends 2014, ready to crank up 2015
    Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Offering lots of value potential. ” Thanks, Barry.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Websites] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    For example, email list, website visitors, blog subscribers, etc. Your website or blog visitors can follow, retweet, or click on a link in an embedded tweet without ever having to leave your site. Step 5: Paste the HTML into your website or blog editor and POOF!, Yes, you read that first sentence correctly. This is HUGE! 7UHhT.
  • SALES ENGINE  |  TUESDAY, JANUARY 12, 2016
    [Websites] What Can a B2B Marketer Learn From a 150-Year-Old Museum?
    What are you doing about getting your content seen?” “One of my favorite ways of thinking about this is a quote from a friend named Jim Rosenberg on Twitter and he says that your ‘social media is your embassy, a good website is your home country’—it all points back to you.”. That includes the importance of mobile, social, and video.
  • CLIENT BRIDGE  |  TUESDAY, APRIL 29, 2014
    [Websites] How to Set SMART Marketing Goals
    Sample goal: Increase website visits by 50% (from 5000 to 7500) by August 31, 2014. Goals are powerful. They motivate us, keep us accountable and always push us to get better. However, many people set goals that arent'' realistic or measureable. SMART is an acronym standing for: Specific - target a specific outcome for achievement.
  • SAZBEAN  |  SATURDAY, OCTOBER 27, 2012
    [Websites] Top Internet strategy, marketing and technology links for the week of October 27, 2012
    eConsultancy) 5 Tips to Get Your Email Read  (Mashable!) News & Notes
  • FATHOM  |  TUESDAY, JUNE 2, 2015
    [Websites] Writing Secrets from WordPress’s Founder
    ” As many of you know (and have used yourself), WordPress is one of the most popular content-management systems out there, represented by more than 60 million websites today and accounting for 15% of the world’s top million websites as of 2012 and 22% of all new active domains—according to numbers cited in Stickability.
  • HUBSPOT  |  FRIDAY, DECEMBER 26, 2014
    [Websites] 10 Handy Backup Tools for Your New Mobile Device
    Once you''ve downloaded the app and signed up with a PIN number and password, you can back up your data to the cloud, restore it on a new device, and even access it online via the developer''s website. There''s nothing quite like tearing off the wrapping paper of a gift to find a beautiful, new piece of technology inside. Backs up passwords.
  • WEBBIQUITY  |  MONDAY, MARCH 11, 2013
    [Websites] 25 of the Best Web Presence Optimization Guides of 2012
    Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.” Backlinks still matter—but the quality of those links matters more than the quantity (indeed, sites can even be penalized for having too many spammy, low-quality backlinks pointing to them).
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Websites] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Read on to see how top B2B companies are incorporating mobile websites into their strategy. Examples of 4 good B2B mobile websites from [link] @B2BLeadBlog. — Jon Miller (@jonmiller) October 25, 2013. In 2012, the top focus for B2B marketers was understanding and leveraging social media. Topic #1. Anna Lee (@annaleenyc) May 6, 2013.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Websites] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    Arnold says each newsletter distribution increases website traffic by at least 30% and provides a meaningful follow-up opportunity for salespeople; the email platform allows them to see who has read an article. This is especially impressive considering it was during a period that has been tumultuous for the “hypercyclical” staffing industry.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Websites] From Vague to Valuable: Putting Buyer Personas to Work
    While you may be able to deduce the persona of leads who are already in your database from details you already have, you’ll need a way to reliably capture accurate data on your contacts’ personas as they convert on your website. ” or the click of an option on your website. There are. The best way to get persona data?
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Websites] 10 Clever Ways Your Email Signature Can Support Your Marketing
    Your Website (Homepage). The least you should promote in your email signature is your company's website. Including your website's homepage in an email signature also helps to expand awareness of your brand. 2. You know that you're a true email marketer if every single one of your emails includes a call-to-action. Your Blog.
  • FATHOM  |  THURSDAY, NOVEMBER 5, 2015
    [Websites] Loving Google’s New Mobile Algorithm Update
    simply hate searching on my phone, clicking on a result and going to a page that states I should install the website’s mobile app, rather than sending you to the actual page you wanted. Back in April of this year (2015), Google put in place their new Mobile Search algorithm. know everyone has experienced this at one point or another. Now,
  • SALES ENGINE  |  MONDAY, MARCH 28, 2016
    [Websites] Finding the Hidden Money in Your Content Strategy
    Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time through their own buying journey, and assists the consultative sales person to close. We have no sales people (other than myself and my partner) to take calls, qualify and close.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Websites] SEO: 301 Redirects Don't Pass Existing Social Shares
    Whenever you consider a website redesign or changing the layout of your website, there are a number of extremely important questions that you should ask yourself. Over the last month, as we prepared to shut down the Performable website after HubSpot’s acquisition of them. Webinar On Demand: The Science of Website Redesign.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Websites] 8 Reasons Super Specialized Companies Should Embrace Inbound
    Many websites in this field haven’t been updated in decades. The good news is that the tools you can use to optimize your website for search, publish helpful content to your target audience, make it easy for them to ask for more information and stay in touch, have gotten easier and easier to implement and use. Superniche. Wrong.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 11, 2013
    [Websites] How to Find Bloggers Who Already Want to Write About Your Brand
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. What if you could reach out to less bloggers but get more brand coverage? Related Stories What Should Brands Offer Bloggers in Exchange for Posts?
  • SALESFUSION  |  MONDAY, DECEMBER 7, 2015
    [Websites] Demand Gen Report Uncovers Value of Marketing Automation in B2B Lead Scoring
    Web leads (customers who visited the website) were being routed to reps simply on the basis of how many page views the lead had,” noted Ben Adams, Marketing Operations Specialist at ePromos. Demand Gen Report, a lead publication for B2B marketing professionals, recently released a special report on strategies for improving lead scoring.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Websites] Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week
    As many as 9 out of 10 visitors to your website are not ready to buy, according to expert Brian Carroll of MECLabs (I interviewed Brian for Mad Marketing TV too.) Watch the digital body language (for instance, what pages of your website they are visiting can tell a lot.) Register today. ” Jim Lenskold of The Lenskold Group.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Websites] 8 Key Mobile Marketing Trends
    Constant innovations and improvements are being made in mobile website and application design, making the user experience more engaging and simple. Trend 7 – The Debate Between Mobile Applications Versus Mobile Website Continues. Christine recently published a mobile marketig white paper which we asked her to summarize below.
  • HUBSPOT  |  SATURDAY, MARCH 16, 2013
    [Websites] How to Center Align Your Embedded Tweets [Quick Tip]
    Wherever you want your embedded tweet to appear, paste this code into the HTML of your website. We love us some embedded tweets. They're a great way to give your content a little pizzazz, and they help to enhance engagement with it, too -- among other use cases. Four words: Pain. How to Center Align Your Embedded Tweets. Voila!
  • 3D2B  |  TUESDAY, JULY 15, 2014
    [Websites] How to Create a Good First Impression on a B2B Phone Call
    She provided her contact information and company name, Healthtest, when downloading a white paper from your website. Delve into Healthtest’s website to learn about their products, services and markets served. First impressions are powerful. Prepare for Business to Business Telemarketing Success. Research. Craft Your Opening Statement.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Websites] What You Need to Know This Morning: June 4, 2013
    Xanga, a social website that you probably never paid attention to anyway, is close to shutting down, Valleywag reports. Good morning, marketers. We''re trying out a new feature -- a little roundup of news to help you start your day. Sort of an Egg McMuffin, but made out of content. If you like it, we''ll keep doing it. They also made a movie.
  • SYNECORE  |  THURSDAY, JUNE 6, 2013
    [Websites] Delightful Content Marketing: Not just for B2Cs
    The key is that delighting consumers does not just come from flashy graphics and the latest-and-greatest websites. It’s a refrain that has been looping through marketers’ heads for a while: you can’t sell anymore; you must delight. Can they still delight their consumers? My answer: A resounding, scream-it-from-the-rooftops YES. Engage.
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Websites] 7 ways to use bloggers in your content marketing strategy
    Pay for them to post about your product or to share your website or Facebook page. If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Today’s bloggers have easier ways to promote you, though, and they are usually more effective. Hire them to consult.
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Websites] Study: 93% of B2B Marketers Use Social Media Marketing
    According to survey participants, many marketers only see Twitter as a way to support website traffic and product/event promotions. The Big Three. B2B marketers overwhelmingly favor “the big 3″ social media channels, with LinkedIn being the most-used channel (72%). Related posts: What is Your B2B Company About?
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Websites] Twitter Releases Card Analytics: Here's How to Use 'Em
    So this means that in our account, URL clicks, install attempts, and retweets don''t just measure the success of HubSpot tweets -- it measures the success of almost all tweets about our website''s content from any Twitter account. This is supposed to be a quick look at how your Twitter Cards are driving traffic to your website. Ready?
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Websites] 5 Lessons to Learn from the World’s Worst Press Release
    The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it. have changed details to protect the perpetrators. Previously, the bank’s operations were conducted on the building’s second floor.
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Websites] 5 Lessons to Learn from the World’s Worst Press Release
    The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it. have changed details to protect the perpetrators. Previously, the bank’s operations were conducted on the building’s second floor.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Websites] 11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas
    The kicker is that you need to be a Microsoft user: In order to access OneNote, your device has to have Microsoft Office installed or have access to the OneNote website. For example, if you see a website design you like and want to share it with a colleague along with comments, you can capture the page, mark it up, and share it.
  • SAZBEAN  |  MONDAY, MARCH 16, 2015
    [Websites] Finding Local Twitter Users
    One way to net local followers is to advertise your Twitter page to the people already frequenting your store, website, and other social media. There are a number of ways to do this. Advertise. Be sure to insert a Twitter icon into print advertisements to let people know that you’re out there. Cross post to your Facebook page. Interact.
  • BIZNOLOGY  |  THURSDAY, MARCH 19, 2015
    [Websites] The Internet of Things will revolutionize marketing
    Having trouble connecting with your customers and providing a consistent cross-channel experience when your only channels are social media, your website, mobile, email, traditional print and broadcast advertising, and your bricks-and-mortar establishments? We’re starting to get glimmers of what this connected future might look like (e.g.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 14, 2015
    [Websites] Are You Getting Your Fair Share of Customer Testimonials?
    Post it on your website. I have found that there’s no better way to position yourself as a credible source than by having a third party sing your praises. Most companies, if pleased with what you did or supplied, would be happy to not only give you a recommendation, but in some cases, a testimonial.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Websites] How High Growth Companies Use Marketing Analytics to Their Advantage
    For the truly uninitiated, the basics are that web analytics give you the ability to track visitors to your website, including data on traffic sources, time spent on your site, and activities like downloads and form-fills. Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. While more canny companies are surging ahead.
  • MARKETRI  |  THURSDAY, NOVEMBER 1, 2012
    [Websites] Intro to Behance: New Marketing Tool for A/E/C Firms
    By adding your firm’s website address to your profile, you can encourage the people viewing your projects on Behance to visit your company’s web site as well. This balance makes the website a powerful source of traffic and potential leads for any A/E/C business. What is Behance? Get found. Company/Professional. Geography.
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Websites] Memejacking: The Complete Guide to Creating Memes for Marketing
    an intentional misspelling), or even an entire website. And when memes are used on your own website/blog, you'll reap the benefits of traffic and inbound links, too! 4) They're Quick and Easy to Create. Success Kid. Old Spice Man. Rage Comics. Don't believe me? Check out these 10 memes masquerading as marketing campaigns. Whoops!
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 8, 2011
    [Websites] The Problem with Kids: How Your Products and Services are Truly Perceived
    Unfortunately, that is what 98% feature on their websites. B2B Lead Generation | Why your products and services are like your kids. good friend and top sales expert just left his employer. asked him why he left. He said “Because the owner thought buyers were stupid if they cannot see the value.” Then stop talking about your kids.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Websites] New Research Study: How Professional Services Buyers Check You Out
    It should come as no surprise that your website is the big winner. They find a website that doesn’t reflect your understanding of their industry or your ability to solve their problem. The Hinge Research Institute , our independent industry research organization, has just released such a study. Why This Study? What Did We Learn?
  • HUBSPOT  |  THURSDAY, JUNE 14, 2012
    [Websites] Facebook Tests Real-Time Ad Targeting Based on Web Browsing Activity
    Facebook user Sally browses the Shoezie website, looking for the perfect high heel for her friend's upcoming wedding. On the other hand, it'll be interesting to see how targeted marketers can actually make their ads based on the content users view on their websites. Intrigued? How Facebook Exchange Works. What About User Privacy?
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Websites] The Appalling State of Marketing in Florida
    As an award-winning marketing expert, Jeff Ogden, President of Find New Customers , has been calling and visiting the websites of Tampa Bay area company. Is your website set up to be optimized for mobile devices? Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it?
  • HINGE MARKETING  |  FRIDAY, MAY 22, 2015
    [Websites] Professional Services Marketing Today’s Blog Roundup
    How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update Even though Google’s mobile search algorithm update has already happened, it’s never too late to jump on the mobile-friendliness train. So, how do you convince your firm’s managing partners of your website’s importance?
  • PWB MARKETING BLOG  |  MONDAY, DECEMBER 10, 2012
    [Websites] What Can a Business Review Do For You?
    There is one caveat though, I want clients to make sure that they get business reviews on the websites their clients are likely to frequent. Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. Guess what? Want to know what I did?
  • MARKETING ACTION  |  TUESDAY, APRIL 28, 2015
    [Websites] Why Word of Mouth Should Be a B2B Marketer’s Top Priority
    Your website. Is your website up to date and useful enough to let a referred client or customer feel like it’s worth taking the next step with you? Does your website load fast enough for people to not give up on it? Word of mouth is the original marketing channel. If there is marketing gold, word of mouth appears to be it.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Websites] How to Optimize Your LinkedIn Company Page in 15 Minutes
    Consistently posting will help you grow your LinkedIn reach, as well as regularly get traffic to your website from LinkedIn. 3. Do you want your blog articles to be automatically posted to your company page to help send traffic to your website? Add "banners" to your Product Page and link to special interior pages of your website.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Websites] Promoting Your Content: You’ve written great content, now make sure people see it!
    Your Website. Posting your blog post on your website is the first and simplest thing you must do. Several websites can help with content promotion. Your content is pushed out across these prominent websites to encourage engagement and exposure. You have a well-crafted blog post that is ready to go. Guess what?
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Websites] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    Website design/optimization, content creation, and even trade shows/events can be steps in the right direction because they provide core, educational value to target audiences. In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. Tweet This Stat ). Tweet this Stat ).
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