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  • CRIMSON MARKETING  |  THURSDAY, AUGUST 29, 2013
    [Websites] Creating the “Right Content”
    Increase your website ranking? LISTEN FIRST. Take a step back to see what your audience is talking about is the first step in creating great content. The thought leadership of others can spur great ideas for your own blog posts and marketing messages. It can also create a conversation between you and other industry leaders. MAKE IT VIRAL.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 22, 2012
    [Websites] The State of Demand Generation
    BrightTalk did an excellent job with the recordings and is making all of them available for free on their website. Website Conversion Optimization. If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. Here are some of my notes. MQL to SAL: 66%.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Websites] How to Increase Brand Awareness and Visibility
    Everything from an ad online to your website to client interactions to your actual work quality will affect how the marketplace views your brand. There are a several ways to achieve brand awareness and visibility in the marketplace: Optimize your website for keywords. magazine’s blog) and linking back to your website.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Websites] How to Pull Off Coca-Cola Marketing on a Diet Coke Budget
    You can then aggregate and share these videos by embedding them onto your website or blog, and promoting them via social channels. Start using personalized calls-to-action (CTAs) across your website. Because he told an epic series of stories. And he told these stories, by sharing stories, in order to teach how to tell stories.
  • CONFLUENT FORMS  |  MONDAY, JANUARY 7, 2013
    [Websites] Portfolio: The Ottinger Law Firm
    Basically, you have simplified the process of running a website and freed my company from the chains of old fashioned expensive and even harmful practices of legacy SEO providers. The page load is approximately 1/2 the original load, resulting in a much faster loading website, yet keeping all of the necessary form and functionality.
  • BIZIBLE  |  TUESDAY, MAY 10, 2016
    [Websites] B2B Content Marketing "Molecule" [Using the Periodic Table of Marketing Attribution]
    And when it comes to B2B marketing attribution, these landing pages can be offer downloads, blog articles, or other website pages that host a form. The channel and touchpoint responsible for an anonymous user’s very first exposure to the company’s website receives 30% of the revenue credit for the closed deal ($30,000).
  • HUBSPOT  |  THURSDAY, AUGUST 22, 2013
    [Websites] How to Embed a Facebook Post [Quick Tip]
    It''ll already be highlighted, so just right click and hit ''Copy.''. 3) Then, go to your website''s source code and find the place you''d like to embed the post. A few weeks ago, Facebook started testing a cool new feature: Facebook embedded posts. We obviously still love Arianna.). Here''s how to embed a Facebook post. And voila!
  • CONTENTLY  |  THURSDAY, JUNE 9, 2016
    [Websites] Chewbacca Mom Is Just the Beginning
    The ability to embed those native videos on other websites, possible since May 2015 , is also critical. There were exceptions, like the ice-bucket challenge, but now it’s much easier for media companies and other websites to include Facebook native videos within posts, like we’ve done above. Of course, there are catches.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Websites] Why Pinterest’s Buy Button Could Dominate Social Media Commerce
    They still have to go to the brand’s website to make the purchase, but by that time, buyers have already made the decision. Sure, Facebook and Twitter boast more active users than Pinterest, but at 70 million monthly users, the pinning platform is nothing to sniff at. Why Facebook and Twitter Struggle. Why Pinterest Might Just Do This Thing.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Websites] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Website : Include SMS opt-in instructions on your website. Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. SMS marketing , otherwise known as text message marketing, is one of the most personal ways to communicate with your buyers. After Comply with the Laws. In the U.S., Calculate the cost.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 26, 2012
    [Websites] Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
    With Post Planner, you can actually customize this so that it can say the name of your brand – and the brand name can be linked to any page to facilitate visitors to visit your website. In the example below, clicking “via Windmill Networking” will send visitors directly to my website. Photo credit: Wikipedia).
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Websites] 4 Tips for Getting Users to Scroll Below the Fold on Your Page
    The same is true of websites as you need to get people to scroll all the way through the page. If you then fill the images down the page so that each teases into the next section like a path to the bottom of the page, you will find more people going all the way down and fully understanding your website. Let Them Know. Photos.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 27, 2013
    [Websites] Sales Prospecting Perspectives Weekly Recap - Week of September 27, 2013
    Stay tuned for a video of the webinar with AG Salesworks, NetProspex and iLantern about data management coming soon to our website! He wrote How to Optimize Your Website for Sales Prospects , discussing three best usability practices. Happy Friday! Why is it always taboo to use humor over the phone with CEOs? Read how in this article!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Websites] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    It will also encourage your followers to click-through to your website. 3. Google loves to see positive interaction and engagement with content and a website, so evidence that people are enjoying the site and its content is extremely valuable. Start Discussions With Your Followers, Peers, and Influencers. Brian Whalley”).
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Websites] What’s the Best Social Media Monitoring Tool? It Depends
    Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Your PR team was aware of most of these as it often had a hand in generating those placements. No more.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 14, 2011
    [Websites] Is It SEO or Is It Social Media?
    While SEO is clearly focused on search engines, social media marketing is concentrating on social websites. There is a popular term in social media circles that “ social is the new SEO.” recent SEOmoz post pointed out how  the responsibilities of SEO have been upgraded. Thanks! Related Stories The Final Word on Klout?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [Websites] Turn Your Business Competition Into Valuable Allies
    invited a group of related experts (branding, inside sales, research, website) to get together to explore how we might help each other. I used to hate my direct competitors—every last one of them. They were evil. They were after me, trying to steal my best prospects and clients. My guard was up whenever they were around. Yes, I said months.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Websites] 4 Google Chrome Extensions For Digital Marketers
    This tool helps you quickly view the power and authority of a website to determine if the site is worth reaching out to for partnership and/or advertising opportunities. Google Chrome extensions offer some great tools to help with digital marketing. Following are my top four Chrome extensions for marketers. MOZBar. Raven Tools. Do Share.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Websites] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    Research shows that "secrets" is the most clicked word in lead nurturing subject lines , so testing to find out what works for your audience is key to getting your email recipients to click through to all the good stuff on your website. Properly engaging in conversations with someone is the most important part of developing a relationship.
  • SAZBEAN  |  WEDNESDAY, MARCH 14, 2012
    [Websites] 5 Stupid Things Smart Marketers Do
    Here’s a few things to remember when you’re creating a strategy: Social media thrives on interaction, so make sure you’re giving your fans and followers something they can’t just read off your website. Ok, fellow marketers. You may think you’re extremely smart (and many of you are), but even you are not immune to stupidity. News & Notes
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Websites] 9 Keys To Brand Publishing Success
    Need a thought leadership website? Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages each day. They want stories.”
  • BIZNOLOGY  |  TUESDAY, JULY 7, 2015
    [Websites] IF you haven’t THEN you should use IFTTT for social
    What IFTTT means to you is that you can quickly and easily pop onto the IFTTT website or their Android and iOS apps and start automating social media actions based on actual physical behaviors.  It’s thrilling! Some Useful Recipes You Can Use Right Now. Save keywords searches to a twitter list. New Twitter Followers to Twitter List.
  • KEO MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Websites] Why You Should Upgrade to Universal Analytics Now
    It is designed to address the issues, challenges and needs created by today’s online landscape where people are accessing websites from many types of devices in lots of different locations. Marketers and webmasters who haven’t yet made the switch to Universal Analytics will likely want to stop procrastinating and complete that process now.
  • B2BBLOGGERS  |  WEDNESDAY, MARCH 28, 2012
    [Websites] 3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
    Simply show your screen for websites and powerpoint materials and spin up your webcam so that you can show your physical product and connect eye-to-eye with attendees. Offering your prospects a replay is a great online asset and conversion point for your website and almost just as effective as live demonstrations. Have a Voice.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Websites] Want to Get More Leads? Stop Making These 12 Landing Page Mistakes
    study by researchers at Carleton University found that people make judgments about a website within 50 milliseconds of viewing it. If you''re having trouble figuring out if the value proposition is clear on your website, try sending it to someone within your buyer persona''s field (maybe a current customer of yours?) Ready, set, go!
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 17, 2012
    [Websites] Top 10 Social Media Blogs to Follow in 2012
    Beth’s personal website is one of the go-to blogs for nonprofits. Aaron has contributed to this website through his 3 Alternative Ways to Find Great Content to Share on Twitter post, and he has become a good friend of mine over the years. As a rule, I also did not include any blogs that I recommended you follow in 2011. Enjoy!
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 16, 2016
    [Websites] Master These 10 Content Marketing Skills to Become an All-Star
    Additionally, producing content that’s riddled with grammatical errors will likely make visitors think twice about the legitimacy of your website or brand as a whole. 3. Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend. Let’s take a look: 1. Organization.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Websites] Content Marketing Strategy: How to Create Cross-Team Alignment
    Average website conversion for companies with defined processes is more than twice that of companies without (5.9% vs. 3.8%). When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. So, how do you create internal alignment around a shared vision? Planning. Plan Key Initiatives.
  • CLOUD POTENTIAL  |  SATURDAY, JULY 16, 2011
    [Websites] Your revenue and Buyer Personas, Buyer Journeys, the Buying Process, and Buyer Scenario
    Buyer Personas have become standard website design tools. Creating them helps everyone in the company understand better who buyers are and what they want. Of course, the personas must be created by interviewing real customers, or they will not be accurate - which will defeat the whole purpose. Guessing or assuming is a big mistake. read more.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Websites] 4 Simple Steps to Finding Perfect Freelance Writers
    To stay relevant and competitive online, it takes more than just a few static website pages, these days – you need a  content marketing strategy. What are your goals – website traffic, lead generation, sales, thought leadership?  Hiring freelance writers makes perfect sense when you run a small business or startup. They’re writers.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 16, 2015
    [Websites] Sales Compensation Planning for 2016
    Once that step is taken, you can take a free sales compensation “assessment” on Acumen’s website. Sales Compensation Planning for 2016. It takes time to get it right. Over the next few weeks I will be discussing the components that all companies must begin to work on during the 2016 budgetary and business/sales planning process. 
  • MARKETING ACTION  |  WEDNESDAY, JULY 31, 2013
    [Websites] 5 Reasons Why Exact Match Anchor Text is Bad
    They did this by examining the percentage of exact match anchor text to websites as an entire domain, and as individual pages as well. When you think about the anchor text of links in news articles you read, on gossip sites, personal blogs, professional websites and the like – you’ll realize that exact match anchors aren’t used regularly.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 25, 2015
    [Websites] Martyn Etherington Speaks: the story of a B2B digital marketing turnaround
    Improving the customer experience, especially at the website. I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired. Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. In a reflective mood, he was willing to field some questions about his successes there. Thanks, Martyn!]
  • WEBBIQUITY  |  FRIDAY, MARCH 30, 2012
    [Websites] How (and Why) to Map Your Company’s Digital Landscape
    For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. But “use” and “success” are two different things. What your competitors are doing in social media. Which voices are most influential in your market space.
  • THE POINT  |  WEDNESDAY, JUNE 20, 2012
    [Websites] Top 10 Tips for Better Email Templates
    Marketo users : Download a free set of professionally-designed email and landing page templates, along with complete instructions for how to download into Marketo, now available on the Spear Website. But one other element plays a key role even before you write one word of copy: the design template. Keep graphics to a minimum. Use sidebars.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Websites] The Revenge of the Content Monster
    Forcing customers to watch a video on their websites, inviting them to play an online game with whimsical creatures, QR codes on tissue boxes, animated holiday cards with penguins throwing snowballs, free ringtones and special clubs where customers could swap stories about the life-changing properties of lip gloss. Content is a monster.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Websites] A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)
    Visit the company website. First, look at the company website’s “About” and “Contact” pages. If you''re selling an inbound marketing platform like HubSpot, for instance, you''d look at how a company is currently trying to drive traffic to its website. What''s the difference between a poor first-time connect and a successful one?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Websites] 3 Don’ts of small business content marketing
    For example, your website design is part of your marketing strategy. For a small firm, every employee can be featured on the website, with perhaps even a description of their duties. Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Find out how below. Good luck.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 22, 2014
    [Websites] 30 Social Media Statistics To Wrap Up 2014
    LinkedIn is responsible for 64% of all visits from social media channels to corporate websites. What would the end of the year be without some resolutions and a wrap-up post? When it comes to social media, things move pretty fast. Facebook. Facebook has 1.35 Tech Crunch ). Facebook active users grew 2.3% in the past quarter to 1.35 billion.
  • VIEWPOINT  |  TUESDAY, MAY 14, 2013
    [Websites] PowerViews with Michael Brenner: The Battle for Customer Attention
    You can connect with Michael and learn more about his work via the following resources: B2B Marketing Insider Website: www.b2bmarketinginsider.com. My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. The Battle for Customer Attention. Stay Tuned
  • PUREB2B  |  SUNDAY, MAY 8, 2016
    [Websites] Outbound VS Inbound Lead Generation: Know the Difference [Infographic]
    The best example of inbound lead generation is content marketing, which is where you publish relevant content with the intent of attracting your target audience to your brand’s website. At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. Shared Goals.
  • FATHOM  |  MONDAY, MAY 19, 2014
    [Websites] Real SEO, or How You Know When It’s Wrong
    He seemed to notice early that there was more to marketing than gaming Google , that social sharing was going to play an increasingly large role in the popularity of a website or a given piece of content. ” Back then, social media networking was just starting to take off as a widespread mainstream and corporate marketing phenomenon.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Websites] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
    Highlight and Annotate Websites Using Diigo 1. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Websites] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Michelle Morehouse provides serious advice on pitfalls to avoid in PPC advertising, but uses unusually entertaining examples to illustrate her points, including “The World’s Worst Website” and this: New WGN Morning News ‘promo:’ Nobody f#@king likes you by WGN TV. What are you laughing at? Dirt Devil-The Exorcist. Really.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Websites] 12 Suggested Security and Privacy Guidelines for Social Media
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Recently a colleague of mine who’s a social media marketer posted a question on Facebook. Featuring Contributions from Global Thinkers.
  • FATHOM  |  FRIDAY, JUNE 19, 2015
    [Websites] 4 Examples of Phenomenal Health System Services Content
    Every exceptional hospital website should have both educational and actionable content, and this is a proper mix of the two. ” To have an effective website, health systems need to answer patient questions. In fact, that should be your goal for any piece of content you add to your website. What can I expect?”. Healthcare
  • VERTICAL RESPONSE  |  FRIDAY, MAY 17, 2013
    [Websites] Top 6 Social Media No-Nos to Avoid
    It’s A-okay to use other posts, websites, articles and studies as a source as reference in your own content, but they absolutely must be cited and attributed – no ifs, ands or buts about it. good rule of thumb is, “when in doubt, don’t.” Don’t buy followers or fans: It may be tempting to make social media a numbers game.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 16, 2012
    [Websites] How the Hospitality Industry Can Use Pinterest
    She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Prior, she was with a destination marketing organization where she maintained the website along with launching and managing their social media presence. Dining. Shopping. Attractions.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Websites] 5 Ways to Focus Your Marketing Efforts on the Customer Experience
    You can erase the need for other fixes along the journey by ensuring that your website/product/service is intuitively built to cater to your users’ expectations and needs. So, why, exactly, is customer service the ultimate marketing tool? Let’s explore just that. It encapsulates the entire lifecycle of your customers. Be the change! 4.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Websites] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    Once you have answers, you’ll want to do a content audit to make sure the information on your website is providing answers the questions your leads want. Artillery B2B Marketing Blog > The Forward Observer. When used properly, email marketing is one of the most powerful weapons in a B2B marketer’s war chest. Let’s get our name out there.”
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 26, 2014
    [Websites] Give Your B2B Customers Clear Calls-To-Action on Social Media
    Sometimes B2B marketers focus all their efforts on creating the best content, the ultimate customer experience, the perfectly nuanced status update to drive traffic back to their website or blog, but they forget to provide a clear call-to-action for the visitor. Maybe I just enjoyed my interactions with this Alaskan independent businessman.
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Websites] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    took classes in HTML and the Adobe Creative Suite, gaining skills which I immediately put to use and leveraged to grow our marketing engine and better control and make changes in email marketing and website development. Would your boss do that for you? According to our ANNUITAS survey , it’s clear that it isn’t happening. Does yours?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 25, 2013
    [Websites] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
    Search engine marketers are typically amazing at getting the right traffic to their website. For example, if your primary website conversion is “contact us” or “request a quote,” that is a pretty big ask, requiring a certain level of trust from a prospect which ordinarily takes time to build. Awesome!
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Websites] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    The rest will see the trend and create content factories of promotional branded content that simply prolongs the slow agonizing death of the static, traditional, corporate website. In my  Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. Disagree? 
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Websites] Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
    To implement a successful curation syndication program, brands should find other blogs, websites or news sources that actively curate and republish content from around the Web. With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Websites] Marketing In Real-Time – The New Trading Room Floor
    There are no bots to crawl through my data.  I have to do that. I do not (yet) have a data scientist on my marketing team to write algorithms and execute my next brilliant marketing action – launch a campaign, alter a PPC bid, change the size of a button on the website. By Brian Kardon - CMO, Lattice Engines. Any edge. Including me! Strateg
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Websites] Search isn’t about search anymore, it’s about social
    Pinterest : If you offer products, you need to share your products on Pinterest , just make sure link everything back from each product page of your website. Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. Do it!
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 8, 2011
    [Websites] Pushing All Your Buttons
    Free Social Buttons is a simple, useful website that collects the best social media icons for use in websites and blogs. Buttons include: Facebook. Twitter. Delicious. StumbleUpon. RSS Feed. YouTube. MySpace. LinkedIn.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Websites] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    Email Drives Increased Website Visitors. That is how you can reach a completely new audience, driving more visitors to your website. 2. Email Helps Convert Website Visitors Into Leads. To acquire customers, does your marketing focus more on social media than email? Social media tends to suck all the oxygen out of the room.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Websites] 3 On-Page SEO Mistakes and Tips for Franchisees
    Your page title or title tag is the most important piece of real estate on your website. Many franchisee websites experience difficulty getting found by prospects in organic search because they haven't optimized their page title with the appropriate keywords. Failing to do so is a simple yet costly mistake that many websites make.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 15, 2013
    [Websites] Sales Prospecting Perspective Weekly Recap - Week of March 11, 2013
    Most groups have a website that lists events and posts general announcements. When building your online brand, list an extended professional profile/bio on as many business related websites as possible. If no such listing exists, approach the person who manages the website and inquire about creating one. Monday, March 11, 2013.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 11, 2016
    [Websites] 5 Ways B2B Marketers Can Get the Most Out of LinkedIn Groups
    It’s important to post engaging content (that means other sources than your website, no one likes someone who overly self-promotes) and respond to members of your group in a timely fashion. As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. Know Why You’re Creating Your Group  .
  • ACT-ON  |  MONDAY, FEBRUARY 15, 2016
    [Websites] Why You Shouldn’t Fear Producing Your Videos In-House
    Your client testimonial or client case study video can be used on your website, could go in your monthly email newsletter, could be included on a playlist on YouTube, and can be used directly in the sales process. Marketing videos can be a key part of your content marketing library. Which format is more informative? More interesting?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Websites] Ignite Your Company To Create Content That Rocks
    In fact, one US website declared earlier this year, you are more likely to win the lottery, produce twins or die in a plane crash than to have someone respond to your banner ad. We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. The event was called  Stream.
  • HALEY MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Websites] The Boy(s) Who Cried “0/10 – Would Not Recommend”
    No underhanded paid-for reviews, no sneaky purchased testimonials – just real, honest feedback shared to your website, review sites, and social media pages that helps protect your online reputation and position you as the stellar staffing service you are. We live in a society where pretty much anything can be bought and sold.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Websites] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    As a result, t he email calls her back to the website with some lighthearted copy that nudges her in the right direction, and also reminds her of the value of using Zipcar -- being economical and helping the planet. If you're reading this, you probably have an email address (or two, or three.). Did you see that? Did you see it move?
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Websites] What Are Attribution Reports? [FAQs]
    You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie. There is other content on your website that may be contributing to conversions besides blog posts, landing pages, and content offers. So how do you do that?
  • CLIENT BRIDGE  |  TUESDAY, APRIL 24, 2012
    [Websites] VIDEO: Facebook Isn't Enough for Your Business
    In the following video, Entrepreneur writer Mikal Belicove explains why a business page on Facebook is useful, but no substitute for a business website. Your website is all about you and your branding, nothing else. Your website if focused on your calls to action, Facebook isn't. Not everyone uses Facebook.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Websites] 10 Publishers Killing It on Instagram
    They use their profile bio to promote and link to specific content on their website. If you're looking for types of images for your Instagram account, WWD offers examples of behind-the-scenes, personal stories, and community interaction posts, all while including a call-to-action to read more on their website. John Deere? Innovation?
  • BIZNOLOGY  |  MONDAY, DECEMBER 28, 2015
    [Websites] 6 Effective tools for SMB that integrate with your existing SaaS
    If you’re one of the 1 billion Chrome users , you probably already use Chrome extensions, which are little plugins located next to your URL bar that help you do more without actually going to another website. These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? Get Smarter Email.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Websites] How to Track Content ROI: A Step-by-Step Guide
    But for now, let’s assume that you’ve just finished working on a new blog post for your website and that your Toggl entries show you spent 2 hours and 30 minutes on it. First, suppose you have an online website that sells a single book and that the metric you’re primarily interested in is revenue from sales. TeamWeek. Pivotal Tracker.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 6, 2012
    [Websites] Mobile Marketing: Do Marketers And Kids Want The Same Thing For Christmas?
    We need to deliver “responsive” websites, visual content, apps and even games for a mobile-first generation of consumers and buyers. So 1 in every 7 visitors to the average website is coming from a mobile device. Source: Business Insider. I’m a sucker for a great Mary Meeker presentation. Apple’s 3-hit Wonder. Source: Business Insider.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Websites] Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches
    Thanks to this latest update, you can drive even more traffic and leads to your website through two of Bing''s sexiest features: the unencrypted keyword search data and the Pinterest integration. Bing is in a really sweet place right now. As a marketer, Bing gets a gold star just for that in my book. Take a second to let that sink in.
  • WEBBIQUITY  |  MONDAY, JUNE 25, 2012
    [Websites] How Social Media, Content Transform Marketing from Expense to Investment
    Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 18, 2015
    [Websites] Digital Health Landscape 2015: Top 100 Influencers & Brands
    Paul Sonnier   is the founder of the 30,000+ member  Digital Health LinkedIn group and creator of The Story of Digital Health , a website containing resources for Digital Health professionals. Digital Health is the convergence of the digital and genetics revolutions within medicine and health. Mapping the community. GRAB THE FULL TOP 100.
  • VOLACCI  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Websites] Increase Engagement with Questions on Thank You Pages + a Drupal How-to
    Thank You pages are the landing pages a user first sees after performing an action on a website, like downloading content, subscribing to a newsletter, or making a purchase. One of a digital marketer''s primary goals is to increase visitor engagement throughout a site. help the site owner personalize the user experience.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 27, 2013
    [Websites] It’s a Small (Online) World After All
    Within an hour I had a private message asking if I’d like to work on a link building project. I’m currently under contract with P1P so I cannot accept any outside link building work, which I told him, and forwarded Page One Power’s website on to him. Image via CrunchBase. First, a little recap about what I do for a living.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Websites] Hey Marketing: An Inquiry Is Not A Lead
    Someone who reads 10 blogs on your website is not a lead. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. And this drives a deeper wedge in the goal of  marketing and sales alignment. And 36% are never followed up on.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Websites] Turn Your Company's Anniversary into a Marketing Powerhouse!
    Consider revamping the firm’s website, email signatures, marketing collateral materials (brochures, qualifications packages, etc.) Include the details of your anniversary events and special calls-to-action on the company website and social media sites such as LinkedIn, Facebook and Twitter. Involve your employees.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Websites] 50 Things We Learnt About Content Marketing This Year
    The growth of Facebook continues to shape social sharing and website traffic. Facebook now drives 25% of all traffic to websites and is growing. Over the last six years, the CMI have found that B2B marketers consistently cited website traffic as their most often used metric. At BuzzSumo we love research and data. Altimeter ).
  • ACT-ON  |  FRIDAY, DECEMBER 18, 2015
    [Websites] Producing and Hosting a Successful Webinar in 10 Simple Steps
    Once your webinar has finished, you can save the recorded version as a video and share it on your website and through social video channels as well. Those in-person events can be very expensive, though. For a better balance between cost and results, webinars are your best bet. However, it doesn’t have to be hard. Review the schedule.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Websites] Top Marketing Predictions For 2014
    Brands will also begin to partner with publishers, not to create “native ads” but with real content partnerships that create valuable information for the brand and publishers websites (paid and owned media) and that moves through the social web (earned media). think I had the topics right. Big Data marketing (personalization).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Websites] Why content marketing will make your small business sexy
    The world of visual branding solutions is kinda, sorta my bailiwick.  I work with a company on their positioning statement, logo, tagline, and a website. By {grow} Community Member Craig McBreen. There’s a monumental shift going on and it’s affecting my little world in a profound way. But here’s the thing. Telling stories is fun. Be human. 3.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Websites] What to Do When Facebook Goes Down
    But there''s one big difference between your Facebook page not working and your own website not working -- you own and control your website. Yesterday morning, as many Facebook users worldwide discovered, the site -- both its desktop and mobile versions -- went down for a while. Allow me to elaborate. Take your blog, for instance.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 11, 2012
    [Websites] A 50-Point Checklist For Creating The Ultimate Landing Page
    Does the design match the style of your main website or brand? Website. Embed our collection of marketing infographics on your blog or website. Build, Publish & A/B Test Landing Pages Without IT. Support | Log In or. About. Features. Templates. Landing Page Examples. Partners. Pricing. Contact Us 1-888-515-9161. Conversion.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Websites] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    Evernote – I use Evernote to quickly jot down and keep track of any content ideas I have. I can add it through the Evernote website, and it syncs to Evernote on my phone and tablet. The keywords people are using to get to your website, for example, tell you what topics people are interested in and searching for. Classes. Cheers!
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Websites] 14 (of the) Best Email Marketing Tips and Guides of 2014
    Observing that “You may have already noticed that your website visitors aren’t automatically going to sign up for your list just because you have an opt-in box in your sidebar…Opt-in incentives need to be more enticing and more valuable, and this value needs to be clear. Postal Service. Image credit: AdWeek. ”).
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Websites] Why I Fired My Marketing Agency
    All we had to show for this mess was a new website design (which we ended up changing twice in the following 6 months), 600 Twitter followers, a few ad designs, about 10 feature articles about our business in unknown news outlets, and 3 press releases (which, by the way, we wrote, and had to pay $600 a pop to release). you might need it.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 29, 2011
    [Websites] 5 Things You Must Have Before Starting an SEO Campaign
    Search engine optimization is an important online marketing strategy that improves a website’s presence in the search engines and online overall. Before you can optimize your website content, you first need to have a substantial amount of quality content on your site. User Friendly Website. Website and Brand Trust.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Websites] Personalized content for more effective content marketing
    It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results. Something else?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, SEPTEMBER 3, 2010
    [Websites] Content Auditing and Mapping it to the Industrial Buy Cycle
    Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Websites] Semantic Search: Keyword Choices and Relevancy
    One possible result of this co-citation scenario is this: Both Dr. Scratch and The Siamese Cat Bible websites can begin ranking (or ranking higher) for the keyword “Siamese cat”. He went on to provide a few examples where websites ranked for terms that weren’t actually optimized on the page for that specific term. Easy to read content.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Websites] May Brings New Products and Updates from Google
    This report claimed to feature data that related to the keywords (or “queries”) users typed into Google to access a particular website. The first week of May was a busy one for Google! Here’s what I believe emagine’s B2B clients need to know. Goodbye Queries Report. Hello Search Analytics. their banners ads.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Websites] Customer Service is a Critical Marketing Attribute
    This didn’t get any results, so I told Marco that I would go to the gondola licensing board website (whatever that was) and lodge a complaint about his rudeness and our disappointment with the experience. My wife and I were there on a trip and another family member in our group suggested a gondola ride based on her recent experience.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 19, 2015
    [Websites] Did a Company Share Your Information W/O Your Consent? The FTC Wants to Know
    On August 14, 2015, Lisa Weintraub Schifferle, an attorney with the Federal Trade Commission’s Division of Consumer and Business Education posted an open invitation on the  FTC website: Want privacy? The FTC’s website has more information on consumer privacy. Tell us about it! The FTC wants to know. What should you report?
  • WRITTENT  |  WEDNESDAY, OCTOBER 22, 2014
    [Websites] 5 Essentials of a High Converting Copy
    When a visitor stumbles across your website’s copy, they should look at it and think one word: professional. However, at the same time, it can also be the most vital aspect, since the quality of your copy’s design can literally make or break your product. A bad design will repel visitors right from the first moment they get onto your website.
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Websites] 10 Inspired Business Card Designs Too Useful to Throw Away
    You can see a video of the card in action on his website. 2) For When You Need to Sit a Spell. I was cleaning out my purse in an uncaffeinated frenzy this morning looking for my train pass. never found it, and I''m blaming it on business cards. (It''s easier than blaming disorganization.). Brilliant. 6) Which One''s Better: This, or This.
  • VOLACCI  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Websites] Use Rich Snippets to Increase Click-through Rates with the Schema.org Module for Drupal
    This helps the search engines understand your website better. For example, on your product website, is “4” the price? With a Drupal website and the handy Schema.org module, getting your content to stand out is easier than you might think. Ever thought about how much content is uploaded to the Internet? and Bing. The weight?
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Websites] Corporate Marketing Meets The Real World
    Website and social media are great, but monitoring visitors, leads and engagement is the key to honing and perfecting your strategy. Can traditional corporate marketing survive an apocalypse? Alistair Norman , Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Chinese whispers.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 10, 2013
    [Websites] 5 Smart Ways to Use Twitter to Build Your Real Estate Business
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Using Twitter to market your real estate business can be a valuable addition to your current social media strategy.
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