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  • CONFLUENT FORMS  |  MONDAY, DECEMBER 10, 2012
    [Websites] Develop a user-centric content strategy instead of worrying about SEO
    We find this exceedingly amusing, especially when we demonstrate that yes, our websites are being found for most of our major keywords ( we're #2 behind Wikipedia for "rfp" and "request for proposal"). Our favorite two quotes from the article and interview: "Try to work on your website as if SEO was not part of your plan." ".what
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 14, 2010
    [Websites] Inside the Mind of the B2B Buyer – New Paths to Purchase
    Assumption : If we optimize our website for search, we’ll attract prospective buyers. Assumption : A nice website and case stories will get people’s attention. (Editor’ s note: We ran this blog post in March but it was so popular and so important, we wish to run it again.). Love hard facts. Hope you do too. Kaput.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 12, 2011
    [Websites] [Video] How You Can Be an Invaluable Sales Resource
    If you're not reading something interesting right now, please go get yourself a book or check out a new website. In today's marketplace, your prospects have so many options -- and they know it. When you tell them, "We're special" -- they don't believe you. If you say, "We have a passion for excellence" -- they don't care one little bit.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Websites] How to Get More People to Register for Your Next Event
    Use snippets from the previous year, compile them into a ‘Highlights from last year’ video, and embed it on your event website or upload it to YouTube. You can also interview your speakers and get them to give a preview of their presentation, and embed the videos on your website or upload them to YouTube. Social. Email.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Websites] The Ultimate Guide to Optimized Social Media Updates
    Include a Link Back to Your Website: One of your goals for engaging with followers on Twitter is to generate traffic and leads back to your website, right? It should be, and the best way to do this is to include links back to your website in your tweets -- to blog posts, landing pages , and other content. Am I being engaging?
  • SAZBEAN  |  MONDAY, NOVEMBER 29, 2010
    [Websites] Stand Out with a Custom Facebook Page
    Positioning your mouse over each of the gifts will open them to show a benefit of Mango Languages and clicking any of the gifts or the call to action above will direct you to the Gift of Mango e-commerce website. Facebook! Facebook! Facebook! The page has instructions on how to donate and a schedule of the charities. photo by The 5th Ape ).
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Websites] One Way to Future-Proof Your SEO
    It wasn''t until businesses found they could monetize this type of technology that people began to find ways to exploit search engines and "trick" them into displaying their websites higher in search engine results pages (SERPs). Stuff random keywords in white color in the background of all of your website pages? Human. Search Engine.
  • ANNUITAS  |  THURSDAY, DECEMBER 4, 2014
    [Websites] The #FAIL with Automation
    In most cases, I am a sponsor of an event, so no, I am not interested in your demand generation or lead generation services (that is part of what my organization offers) and often I am a partner of yours (we are listed on your website, not a prospect) so please, don’t try to sell me. However, there is a downside to automation….
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Websites] 8 Myths People Believe About Analytics (But Shouldn't)
    To better understand how many visits and leads you are getting on your website, there are other metrics that are necessary to track using a tool like the HubSpot Sources App or Google Analytics. All interactions on your website are counted as the same visit for the next 30 minutes. Maybe they haven't analyzed their marketing before.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Websites] 92% of Marketers Agree: Content Is Critical for SEO [Infographic]
    Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website. In inbound marketing, consistent content creation can be beneficial for quite a few reasons. Simple: more leads!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 28, 2013
    [Websites] Five ideas to re-build your personal brand after a move
    Check their websites for events and activities. By Barbara Fowler, {grow} Community Member. Send a note to all of your Linkedin contacts, telling them about your move. Request help in getting new contacts in the new location. Don’t judge anyone, just appreciate those who reached out and remember this in the future if you are asked.
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Websites] Social CRM for Small Business
    You can go directly to their website or through the Mi6 partner page here. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. wanted to learn more about Jon, why he founded Nimble and his vision for the product. But, Nimble is much more. love it!
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Websites] The Awesome Power of Lead Nurturing
    “As many as 9 out of 10 visitors to your website are not ready to buy.” ” – Brian Carroll. “Lead nurturing moves the needle in B2B marketing.” ” – Jim Lenskold, the Lenskold Group. ” (MarketingSherpa 2012). Keys to Successful Lead Nurturing – Webinar with Data.com. Kevin Reinert.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Websites] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
    Highlight and Annotate Websites Using Diigo 1. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality.
  • ENGAGE  |  THURSDAY, JULY 19, 2012
    [Websites] Who is Worth Reading on the Internet? Start With These 11 Writers
    A writer makes a website—a website doesn’t make a writer. While we all identify strongly with certain websites, our devotion to a particular online content creator might be lesser. The byline on every article, infographic, political musing, and blog is priceless. And on some level that’s perfectly acceptable. you ask.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 20, 2014
    [Websites] Catch up on New Pinterest Tools That Can Help Your Business
    They show more details and information about products, recipes, movies, articles and places before clicking through to a website. The Pinterest widget allows you to share some of what’s going on at Pinterest on your website, and you get to choose how much. Recipe pins encompass a picture, ingredients and cooking time.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Websites] Content Marketing Tips for Lead Nurturing
    Email examples: links to by-lined articles, blog posts, links to third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived event links, research reports, blogs, success stories, video, podcasts, third-party articles and website content. What can you send via email? What can you do online?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 22, 2015
    [Websites] 5 Essential Tips to Consider before Boosting a Facebook Post
    Boosting website traffic. It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Maximize targeting options.
  • MI6 MARKETING AGENCY  |  FRIDAY, JULY 1, 2011
    [Websites] How to Align Marketing & Sales
    You can connect with Christine on her website here. An Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. In this episode of the the B2B Specialists podcast I interview Christine Crandell. Get yourself a cup of coffee, tea or something stronger and enjoy the interview. For a post on this topic see below).
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 19, 2011
    [Websites] 4 Ways to Get the Most Out of Your Social Media Marketing
    If you have a blog, start driving them there versus your website. Social media is the “new thing,&# everybody is doing it, maybe I should too! Sound familiar ? Don’t do it because everyone else is doing it; do it because it makes sense as part of your overall marketing plan. out of social media. Here are some highlights: M.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 19, 2011
    [Websites] Suggestions on How to Make Sense of Google+
    Show off your Google profile – by putting it on your blog or website. have to believe that if Google is involved then it has a pretty good chance of succeeding. I’ve been on it and have started building my circles, but have yet to fully understand all the ways we can use it.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 16, 2013
    [Websites] 4 Tips for a Mobile Optimized Facebook Experience
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Last month Facebook reported that 78% of its users log in from mobile within the US. It’s a huge number.
  • HUBSPOT  |  FRIDAY, DECEMBER 26, 2014
    [Websites] 10 Handy Backup Tools for Your New Mobile Device
    Once you''ve downloaded the app and signed up with a PIN number and password, you can back up your data to the cloud, restore it on a new device, and even access it online via the developer''s website. There''s nothing quite like tearing off the wrapping paper of a gift to find a beautiful, new piece of technology inside. Backs up passwords.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 30, 2012
    [Websites] Social Media Marketers: Are You Getting Social Media Wrong?
    ”  And it’s true: Similar to how you have a website to serve the Internet population, statistics now show that 25% of internet usage is spent in social media. Similar to how you have to have a website in this day and age, you similarly have to have a minimal social media presence because of the population of users that exists.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [Websites] Bidding Fond Farewell to BtoB Magazine
    Despite all my blogging, books and contributions to other websites, the BtoB magazine association is the one people still mention most often when I meet them. I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 25, 2012
    [Websites] What’s The Purpose of Your Blog?
    Can you image a business today without a website? This month marks three years since I started blogging on Tradesmeninsights.com. With over 500 posts in the system and over 500 followers who are signed up for my monthly newsletter , I thought I’d reflect a bit on what’s come out of all my efforts over the past three years.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 13, 2010
    [Websites] 3 Keys to a Winning Call to Action for B2B Content
    Specific: One of the worst calls to action is the home page of your website. Last week when Stephanie and I were presenting about content marketing at MarketingProfs B2B Forum, one of our co-presenters, Amy Black , asked the audience what they had learned thus far. So, what makes a good call to action? Simple and effective idea!
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Websites] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. The study covered traffic associated with 424 B2B sites.
  • LEADER NETWORKS  |  TUESDAY, JANUARY 29, 2013
    [Websites] Connecting The Dots On The Social Experience
    In return, these customers will be thanked with some great company swag in appreciation … maybe even be featured on your company’s website. Your B2B firm trumpets its engaged, active customers. These customers, the sweet center of any successful business, generate a significant portion of your firm’s revenue. Is that all? Really? thought so.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Websites] How to Find Elusive B2B Buyers
    Contrast this to the couple who searches online to find a needed product or service, visits your website, decides that you are a company that is worth potentially doing business with, and invites you to their home to discuss purchasing your product or service. Okay, it’s time for a little honesty. messages from clients.
  • SYNECORE  |  SATURDAY, MARCH 15, 2014
    [Websites] Beer Brewing and Inbound Marketing: The Surprising Similarities
    It takes time to develop your strategy, especially while considering every element – email, website copy, social media, blogs, etc. – so they flow consistently together and are all attached to the same brand message. Ah, beer. Cold, fizzy goodness that goes great with pizza and salty foods (and more beer). Don''t Expect Results Over Night.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Websites] Did You Make an Impact? How to Tell Your Nonprofit's Story
    For example, supporters can easily share stories about Acumen''s impact by clicking on the Facebook and Twitter share buttons that appear when they scroll their mouse over the images on Acumen''s website. It’s one thing to tell your story in way that inspires. that provides extremely detailed information on its programs at a local level.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 5, 2011
    [Websites] What Are You Doing to Make Your Next Email Campaign a Success?
    Add appropriate links - While keeping the copy short and to the point, you can always give them a link if they want more information, whether it’s to your blog, website or other URL. Email is still a valuable and productive marketing tool if used correctly. There are several factors that need to be addressed. Those are my thoughts.
  • INBLURBS  |  TUESDAY, JANUARY 17, 2012
    [Websites] Get social to get found from your future customers
    Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 22, 2011
    [Websites] Facebook may be worst option for consumer engagement
    Likewise, a study of UK eCommerce retailers showed only 3% of website traffic came from social networks , with search and promotional emails driving greater traffic. By Neicole Crepeau, Contributing {grow} Columnist. When marketers think about social media, they tend to focus on Facebook and Twitter. They want coupons. 93% of the Inc.
  • NUSPARK  |  SUNDAY, NOVEMBER 17, 2013
    [Websites] An Introduction to Twitter Lead Generation with Lead Generation Cards
    They will feel good about subscribing to your website if there is some semblance of a relationship. Monday’s people catch up on the news and their favorite websites, and Friday’s people play around on the internet and are distracted with the weekend. How to Use Twitter’s Lead Generation Cards to Actually Generate Leads.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2009
    [Websites] Two Non-Traditional Approaches to B2B Registration
    Company website. Last week, Stephanie recommended marketers collect incremental information during the registration process , asking for more information during each interaction. Along with Stephanie's suggestion, I also want to share two other alternatives. Option 1: Self-selection. Want the White Paper and I'll Contact You When I'm Ready.
  • SYNECORE  |  TUESDAY, FEBRUARY 12, 2013
    [Websites] Digital Marketing Analytics: What SMBs Need to Know
    Is it likely that first time visitors to your website type your URL directly into the address bar? The majority of businesses now not only recognize but are embracing digital as a non-expendable part of their marketing strategies. The main problems facing marketers trying to read and respond to digital analytics data today are many sided.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [Websites] The Power of B2B Lead Nurturing
    As many as 9 out of 10 visitors to your website are not ready to buy, but most of them will. To contact Find New Customers, just fill out the form below or visit our website to set up a free 15 minute call with Jeffrey L. eventually and I want to educate you on this important marketing topic of lead nurturing. Lead Scoring ). Ogden.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2012
    [Websites] How to Avoid Sending the Worst Sales Email
    Serve up all of that juicy insight on how a buyer interacts with your website and marketing campaigns  right within the CRM. The by Jody Mooney | Tweet this Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Websites] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Not only will it allow you to make more strategic marketing decisions, it will present opportunities for your firm to stand out against your competitors Research from the Hinge Research Institute has shown that over 80% of professional services buyers will go to a firm’s website to evaluate them. Are the images small and/or low quality?
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 9, 2015
    [Websites] What Marketing Content Works Best for B2B eNewletters?
    Use graphics to break up text and consider posting full articles on your website with just an excerpt in your eNewsletter and a link to “Read More… ” This allows you to see which eNewsletter recipients are interested enough to click through and read the entire article. They are thoughtful and intelligent.
  • CONTENT MARKETING TODAY  |  MONDAY, MARCH 19, 2012
    [Websites] Facebook’s New Business Pages Means Marketers Must Evolve | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age
    These default tabs, while effective in certain cases for driving “likes” and other calls to action, were essentially landing pages like what you see on traditional websites. The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function. Via adage.com.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Websites] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    Though it''s just one page on your website, there are lots of moving parts you need to juggle. Maybe there''s something wrong with your website. Some people who fill out your landing page forms have already filled out forms on your website, which means if you have a contact database set up, you already have their information.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Websites] B2B Experts: The Difference Between Social Media and Content Marketing
    Many marketers focus exclusively on web (websites, blogs, landing pages, optimization, etc.), The term social media refers to websites and internet-based applications that are used for social networking between users of these websites or applications. Below are their answers to this question. Ann Handley ( @marketingprofs ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 26, 2012
    [Websites] Social Media meet-ups you won’t want to miss
    My schedule is kept up to date on the website speaking page. Nothing is more fun for me than meeting up with friends from the {grow} community in real life. would love to meet you at some of the awesome social media meetings and conferences coming up! Here’s where you will find me over the next few weeks. March 28 at 2 p.m.
  • ENGAGE  |  WEDNESDAY, JULY 4, 2012
    [Websites] 3 Smart Content Ideas I Wish I Thought of for the Fourth of July
    While many websites are taking a holiday from publishing on the Fourth of July, some hard-working (and smartly opportunistic) sites are cashing in on the patriotic theme with star-spangled content. What are some clever ways you’ve seen websites create 4th of July themed content? Smart. It was clever!). Image: Anuj Biyana ].
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Websites] 10 Ways to Drive Instant Results With Inbound Marketing
    Make sure your website has the right messaging to help visitors pass the blink test. Add offers to your website that appeal to visitors and leads in all stages of the funnel. called Website Grader (now Marketing Grader ). Google Web Fonts : Find fonts ready for use on your website. Add visual calls-to-action to your site.
  • THE EFFECTIVE MARKETER  |  THURSDAY, DECEMBER 8, 2011
    [Websites] What Are Your Brand Touchpoints?
    You have your logo, your tagline, your website… but how about product packaging,  brochures, and holiday cards? A nice post by Nick Westergaard  on the “ 12 Most Underutilized Brand Touchpoints “ talks about the stuff many people relegate to second plan when thinking about their company’s brand. They are: Packaging.
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Websites] Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know
    Hangouts on Air include the following key features: Public Broadcasting: Now you can broadcast your live Hangout for all the world to see either via your Google+ page, your company's YouTube channel, or a page on your business' website where you embed the Hangout. What Are 'Hangouts on Air'? until now. Key Features. Step 1: Start a Hangout.
  • HUBSPOT  |  MONDAY, JUNE 10, 2013
    [Websites] Copyright Law on the Internet Is a Total Train Wreck Right Now
    Apparently, he''d received a letter from a popular stock photography website claiming we had wrongfully used two of their images on our blog. Here''s what Creative Commons has to say about it on its website''s FAQ : "What happens if someone applies a Creative Commons license to my work without my knowledge or authorization? Oh boy.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 5, 2013
    [Websites] The 3 Pillars of B2B Customer Service
    Your website should be easy to navigate, and customers should be able to find what they need. Understand Your Customers. Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers? Track them.
  • WRITTENT  |  THURSDAY, JULY 4, 2013
    [Websites] 7 Effective Call-to-Action Examples and Why They Work
    If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action. Wikipedia defines a call-to-action this way: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel.
  • BIZNOLOGY  |  THURSDAY, MAY 22, 2014
    [Websites] 7 Ways to check Your fresh content for plagiarism
    Plagiarism can hurt website rankings in a big way, not to mention your reputation and your pocket. If you’re pressed for time and the content writing you outsource is for your own website or blog, installing a plugin can save some time and effort. How do you check written content for plagiarism? Read It. Check the Sources. Google It.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Websites] Nurturing Cold Social Leads is a Lot Like Online Dating
    Cathys network of people may or may not know your brand, but they trust Cathys judgment, so if she shares something interesting they might just click through and land on your website. That video sits on your YouTube channel and on a landing page on your own website. I hate to admit it, but I know a lot about online dating.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Websites] Rise of the Marketing Platform
    This was true even for digital channels such as display ads and PPC – even the website was one-size fits all.  Think about it: when you send a customer a relevant email, you don’t expect them to hit reply; you expect them to come to your website. Today, your website can be as personalized as your email. Ready for it? Why Now?
  • B2BBLOGGERS  |  MONDAY, NOVEMBER 1, 2010
    [Websites] 3 Landing Page Conversion Roadblocks And How To Get Around Them.
    Unlike your corporate website, which has to appeal to a general audience, landing pages can be created for specific campaigns. Or worse, a page on their website where it is easy for the user to get overwhelmed or lost, and forget why they clicked in the first place. Zzzzzzz. landing page is your first impression. Or Does It? 5.
  • THE POINT  |  FRIDAY, DECEMBER 17, 2010
    [Websites] The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
    Engagement flows through search engines, social media, and content aggregation sites in the early stages of the buyer’s journey, then through your website and marketing automation platforms as your buyers advance. Fewer companies, however, can claim to have adapted their sales process as readily. Vendors leveraged that knowledge gap.
  • MARKETRI  |  FRIDAY, MAY 4, 2012
    [Websites] Meant to be Read: Writing a Smart Case Study
    Despite this, there is rarely a week that goes by that I don’t find a “case study” on a company’s website that is useless and probably more harmful to the business than helpful. Sure, you want a well-designed, branded PDF posted to your website with the Challenge-Solution-Result rule prominently displayed.
  • VIEWPOINT  |  FRIDAY, OCTOBER 14, 2011
    [Websites] Takeaways from BtoB's NetMarketing Breakfast in Boston
    Here are just a few notes I jotted down during the event: By the end of 2012, at least 25% of the content on websites will be video. It's great to be home after a very productive trip to the Northeast. The Westin in Waltham did a great job and the setting was conducive to a lively event. Mobile will eclipse standard browsers by 2013.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Websites] 9 Criteria for Selecting a Social Media Monitoring Tool
    more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Workflow capabilities. Value.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Websites] Landing Page Best Practices You Should Still Test For Yourself
    Try using relevant images or video on your website to help your readers digest the content with less effort, and see whether it increases conversion rate. Several years ago , the user testing folks here at HubSpot tested button color on the homepage of Performable ''s website. Navigation vs. No Navigation. Images and Video. Follow-Up.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [Websites] Lead Nurturing Overview
    With up to 9 out of 10 visitors to your website not ready to buy, lead nurturing is one of the most important factors in B2B marketing today. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. 20% more sales opportunities. Keeping it fresh!
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 4, 2012
    [Websites] Changing Marketing Automation is a BIG change!
    We built our entire website, Find New Customers, using landing pages created with that system. We have to build a new website. (or old one was all landing pages in the old software). Find New Customers is transitioning marketing automation software. It’s a really BIG job. It was a great ride. Training). What do you think?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Websites] Big Ideas to Make the Most of Small Business Saturday
    You’ll need to provide a few details about your business, such as name, address and website. The site provides downloadable, personalized email images, digital banners, images for social media posts and logos to use on your blog or website. It’ll also be here before you know it. Personalize, Plan & Promote. Get Social.
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Websites] Report Confirms B2B Email Marketing Still Effective
    For B2B marketers, email is their second most popular marketing channel, topped only by the corporate website. A recent report confirms what we have said here several times recently: email marketing can pay off for those who take the time to plan and execute it well. For 20% of B2B marketers, email is expected to produce “significant” ROI.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Websites] The Anatomy of a Successful Facebook Post
    Drive traffic to your website? Your posts should be a near 30-70 mixture of promotional content (with links back to your website) and value-added content, in which you share relevant information that your target audience would find useful or interesting or develop the community. Are there things you should be doing that you’re not?
  • HUBSPOT  |  TUESDAY, DECEMBER 21, 2010
    [Websites] 3 Metrics to Prove to Your Boss That Social Media Marketing is Working
    As marketers, we can't deny the powerful need to demonstrate the ROI of our efforts, so here are three key metrics that can help justify your social media participation to your superiors : Metric 1: Website Traffic From Social Media Sources. Social media sites can be a great source of traffic to your website. Congratulations!
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 19, 2013
    [Websites] Referral Marketing Tip — Give Referrals Consistently
    If a small business owner calls, for example, and says he needs a new website, then I can refer him to a Web designer I have on my list.”. Referrals are a great way to generate new business. When someone is referred to you, this person is predisposed to do business with you due to the trust factor. He did this because he trusted me.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [Websites] 5 Ways to Improve the Quality of Your B2B Leads
    According to Brian Carroll , author of Lead Generation for the Complex Sale , up to 95% of qualified prospects on your website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors. 4. You might have weak leads. In B2B sales, it''s all about the leads.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 28, 2009
    [Websites] Marketing Automation - What does it mean?
    Whether it is through vendor websites, analyst websites, social media, or peer reviews, buyers can acquire the information that they need in order to move towards a purchase decision. Consistently, the term “marketing automation” is applied to our industry. Let's look at why. The Changing Buyer First, let’s look at our buyers.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Websites] Three Tips to Get Manufacturers Started with Social Media
    To visit the Software Advice website, click here. Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. Create a Blog to Tell Your Story. final tool to consider is LinkedIn.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Websites] What the World Would Be Like If B2B Marketing Didn’t Exist?
    After all, Hubspot shared Janrain & Harris Interactive’s findings that “74% of online consumers get frustrated with websites when content (e.g. It could be a brand, website, or logo refresh, or a more modern Spring campaign that rewrites the same “Spring into Spring” slogan your company has used every year since you can remember.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Websites] The Evolution of Demand Generation In 2015
    Starting with if their digital marketing efforts (for example social, search, website, etc.) Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, MAY 18, 2011
    [Websites] Measuring and Managing Marketing ROI: An interview with Jim Lenskold
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Jim’s company has published several research studies covering marketing metrics and ROI. Am I right? Jim, how would you answer that statement?
  • ENGAGE  |  SUNDAY, AUGUST 25, 2013
    [Websites] A List of Reasons to Embrace Content in Your Marketing Mix
    Quality content generates website traffic.  . You''ve got a beautiful website but your traffic graphs are less than glamorous. Posting content to a website you own (and optimizing it for search and social) will increase your current web traffic. Besides, that website ain''t gonna visit itself.  . 3. Content can fix that.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Websites] Are You Losing Out on Successful Mobile Marketing Campaigns? [Infographic]
    How much would it cost you if your conversions dropped 40.1? . 4 in 5 mobile users will quickly move on to another website if a website they’re viewing isn’t mobile-friendly. . Text from Infographic: . 1. Procrastinate on Creating an Integrated Strategy. 75% of mobiles users in the U.S. Forget About Scale. 85% of U.S.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 27, 2014
    [Websites] New Strides Made in reddit Advertising Features
    As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Any modern marketer has – in one way or another – likely been involved in a social media marketing campaign. Author information. Jesse Aaron. Jesse Aaron. |.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 21, 2011
    [Websites] How to Overcome the Four Main Challenges in B2B Content Marketing
    Keyword research and website SEO metrics are great ways to see what actual words and terms customers use. We're pleased to present this guest post by Michael Brenner, Sr. Director of Marketing for SAP. Read on for his suggestions on how marketers can produce content that engages prospects and customers. Why is content marketing so important?
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Websites] What’s Holding Your Publication Back From Going Digital?
    You’re Not Paying Attention To Your Website Traffic. Look into options to make your website and email mobile-friendly (content offers included!), it’s well worth the effort. Reasons Digital Might Be Getting the Best of You. Your audience is your livelihood, your bread and butter. Use this data to segment your content and ads. Media
  • SALES LEAD INSIGHTS  |  TUESDAY, MARCH 10, 2009
    [Websites] Marketing-for-Leads Guide: Step 10 - How will you reach the best prospects?
    Websites they visit for professional or produdt information. Each of these, potentially, is the source of a mailing list, website, conference or publication that would be appropriate for reaching your target contacts. Step 10: Determine how to reach the best companies and contacts. For example, which magazines do they read?
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Websites] 7 Pro Tips for Expert LinkedIn Marketing
    Promote your company page on your website and other social networks. I bet you're already promoting your blog, Twitter profile, and your presence on other networks on your website. LinkedIn has rolled out some great improvements over the past few weeks, making it more and more valuable as a lead generation channel. Give it a spin! 7.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Websites] Online Video is The Future of Content Marketing
    “They will spend longer on your website and more time interacting with your brand. “By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” ” Does this mean you could be watching articles instead of reading them? It’s a very real possibility.
  • SALES LEAD DYNAMICS  |  TUESDAY, APRIL 5, 2011
    [Websites] Publish or Perish. Become a Thought Leader.or Else
    You can publish your own articles on the web via email broadcasts to your own mailing list, posting them on your website or blog or submitting them to the thousands of independent websites, ezines, and blogs eager for fresh content to inform or entertain their visitors.”. Thought leadership” (a.k.a. It’s becoming a necessity.
  • B2B MARKETING MENTOR  |  WEDNESDAY, JULY 10, 2013
    [Websites] 4 Ways B2B Companies Can Consumerize Their Marketing
    First, the company puts all the information buyers want to know front and center on its website–a priority these days given that 70 percent of B2B buying activity happens before a salesperson is engaged. B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. Click for larger image.
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Websites] 21 Content Marketing Tools to Use in 2014
    This paid, remarkable website plug-in provides automated suggestions to your website visitors on which content they should read next, based on their historic usage of your website – a concept not unlike Amazon’s product recommendation engine. What if a marketer was only as good as their content marketing tools? Evernote.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 6, 2013
    [Websites] 2013 Digital Trends: 10 Things You Need To Know
    Include more images, infographics and videos on your websites, landing pages, blogs, and social media platforms. Everything changes. You either change along with it or you get left behind. Here So what does all of this really mean? . Mobile is everything. Are you ready for it? ” Visual content must be a part of your marketing mix.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 15, 2012
    [Websites] You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix
    Here is an excerpt from the ClickZ article Which Brain is Your Website Selling to? … the instinctual reptilian brain can exert a powerful influence over both emotion and logic. So what does this mean for websites and landing pages seeking to sell a product or service? Facebook’s Timeline is all about pretty pictures. Brains or beauty?
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 19, 2013
    [Websites] The Secret Sauce for SMB Success
    How does your website perform? What is the difference between an SMB that fails and an SMB that succeeds? Obviously this is a complicated questions, and there are a lot of factors. Everything from marketing tactics and business plan to work ethic and capital investment matter. Marketing data is the secret sauce for SMB success.
  • CRIMSON MARKETING  |  TUESDAY, JUNE 4, 2013
    [Websites] What’s Vertical Messaging Really About?
    Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. It’s imperative to develop a new marketing and channel strategy as well. .
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Websites] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    Here are the top Internet strategy, marketing and technology links for the week of June 2, 2013… 7 Ways to Attract Lots of High Quality Links in the Age of Authority (Duct Tape Marketing) 6 Reasons the Website (vs. Brand Insider) Is Eye Tracking Coming to Google Glass? News & Notes
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Websites] What is a Community Manager and Does Your B2B Company Need One?
    Google Analytics also offers a Social Reports tool that should be used to track how long visitors from certain social networks stay on your website and what they do/where they travel within the website and also measure how your content is being shared on social networks. So what does this term really mean? The short answer is yes.
  • HUBSPOT  |  MONDAY, APRIL 23, 2012
    [Websites] 7 Lead Gen Opportunities PR Pros Should Seize
    On your website, there's often a dedicated location that becomes the go-to place for people to see the publications you've been featured in and awards you've received -- you should put CTA buttons in a visible place on all of these pages. Most people don't think of PR professionals and brand marketers as lead generators. SlideShare.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Websites] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    Here are 17 great places to source your content for email marketing. 1) Top-Performing Website Content. You should also take a look at the pages on your website that got the most traffic in the past month. There is a reason certain pages on your website will be popular and worth sharing. It isn''t easy, is it? Why or why not?"
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Websites] How Your Brand Can Avoid These 5 Social Media Mistakes
    Are you strictly publishing content offsite or sharing other website’s articles? This can only be done through content creation that is housed on your website or blog. That being said, a smart social media strategy uses a great deal of non-promotional, unique content from an owned channel, such as a blog or website. Starbucks.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 22, 2013
    [Websites] Be Where Your Prospects Are: Your Business Needs Complete Marketing
    The view of “build it (a website) and they will come” prevailed as the way to ensure a massive business success at a negligible cost. Prospects are engaging in more ways than ever before, and being where your prospect is, be that at an in-person event, searching on Google, or on a relevant 3 rd party website, is critical.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Websites] The Ultimate Marketing Playlist to Keep You Motivated This Summer
    Furthermore, use A/B testing to optimize the placement of your various calls-to-action to target the right CTAs at the right time to the right website visitors. Just how are people finding your website? Remember: the first step to generating leads is driving traffic to your website. It's Friday afternoon, and it's summertime.
  • INBLURBS  |  THURSDAY, DECEMBER 2, 2010
    [Websites] Inbound Marketing and what else?
    Do you know the marketing effectiveness of your website? How many sales leads does your website generate? Marketing is an essential part of any business. There are many different ways on how to attract customers to your products. But wait! If you think inbound marketing is your only solution than you might be on the wrong way.
  • INBLURBS  |  MONDAY, NOVEMBER 29, 2010
    [Websites] How not to use Facebook for you business
    Do you know the marketing effectiveness of your website? How many sales leads does your website generate? Facebook is one of the most important social networking sites or social media that people use today. Generally people who are new to use this social media find it hard to get maximum benefits from it. Do not make friends blindly.
  • B2B MARKETING MENTOR  |  MONDAY, JULY 1, 2013
    [Websites] How HubSpot Nurtures Leads
    Second, inbound leads—people who have actively expressed interest in your product or service on your website—are more likely to evolve into customers over time. Step 2 eBook offer: Generating More Leads With Your Website Download the eBook. At HubSpot, we use our own tools to do this on many different parts of our website.
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