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  • BIZNOLOGY  |  FRIDAY, FEBRUARY 14, 2014
    [Websites] Promoting content: build great content marketing relationships
    Everyone understands that “build it and they will come” no longer works with websites. Other examples that we’ve used include websites like Social Media Today and print/web publications like New York Enterprise Report. (Photo credit: AltimeterGroup). It probably never did. So let’s assume that we’ve. Looking Further Afield.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 16, 2013
    [Websites] Five Marketing Metrics that are Definitely NOT “Worthless”
    Ideally, a website should attract increasing numbers of visits over time for both branded and non-brand (generic) search phrases. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. But like any good thing, data simplification can be overdone. ” Twitter Followers. ” True!
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2012
    [Websites] 11 Clever Ways for Marketers to Reconvert Their Leads
    You have two choices: let Johnny read your ebook and then go about his life (which may or may not involve a visit back to your website), or try to reconvert him. If you haven't already guessed, a reconversion is when a prospect converts on your website again. And the more times a prospect reconverts on your website, the better.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Websites] 5 Ways Google+ Will Influence Search Results
    When they see a profile that only shares and votes for things off one website and nothing else, they know who to reduce or shut down the influence of. These +1 buttons appear in Google’s search results and can be embedded on other websites as well. For example, do you frequently share links with only a small handful of people?
  • BIZIBLE  |  THURSDAY, MAY 12, 2016
    [Websites] Drive More Revenue With Content Marketing With Form URL Analysis
    The majority took the route that we intended, and many others searched our website to find other content around Pipeline Marketing. If we’re seeing high conversion on the sidebar, we know that it’s a good use of precious website real estate. Landing Page to Form URL (a.k.a. Customer Conversion Path). further 21.5% Win Rate by Form URL.
  • BIZIBLE  |  TUESDAY, MAY 10, 2016
    [Websites] B2B Content Marketing "Molecule" [Using the Periodic Table of Marketing Attribution]
    And when it comes to B2B marketing attribution, these landing pages can be offer downloads, blog articles, or other website pages that host a form. The channel and touchpoint responsible for an anonymous user’s very first exposure to the company’s website receives 30% of the revenue credit for the closed deal ($30,000).
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Websites] Why Your Benchmarking Approach is Ruining Your Business Intelligence
    So what if your company’s website has 1,000 more unique visitors per month than your competitors’ if those visitors aren’t aiding your conversion rates. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. Erin is a regular contributor to their blog and to LinkedIn Answers. Hint: probably not).
  • SALES LEAD DYNAMICS  |  FRIDAY, AUGUST 3, 2012
    [Websites] What’s Your Prospecting Plan? – Part I
    You WAIT (and hope) for someone to fill out an inquiry form on your website. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. We’re all looking for business. Most of us network.  Some of us write. Some give speeches or workshops.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [Websites] What Marketers Can Learn from a Rogue Underground (Barely Legal) Restaurant
    You can visit her website at www.smartb2bmarcom.com.There is this “restaurant” in Canada. It’s called Charlie’s Burgers ( www.charliesburgers.ca ), but they don’t serve burgers, and not just anyone can go there. To get in to Charlie’s, you have to be invited. No-shows are blacklisted. Absolutely. Share!
  • B2B MEMES  |  WEDNESDAY, FEBRUARY 23, 2011
    [Websites] Digital Drudgery and Second-Stage Shovelware
    Websites never go to press. In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley.
  • HUBSPOT  |  FRIDAY, APRIL 6, 2012
    [Websites] 8 Ways to Boost Ecommerce Shopping Cart Conversions
    Here are crucial changes you should make to your website to prevent shopping cart abandonment and enjoy better conversion rates. 1) Show Visitors Exactly Where They are. Give these people an opportunity to talk to you in their preferred method by placing your phone number on every page of your ecommerce website. Yikes.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Websites] Marketing Automation: Lessons from 4 case studies
    from anonymous website visitors. Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Scalability. Integration with the new CRM system. Results?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 29, 2011
    [Websites] 5 Big Marketing Fails of 2011
    Penney was taking top ranking in organic search results due to thousands of links from seemingly unrelated websites. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly.
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Websites] 12 Tips for Creating a Social Media Content Strategy
    What websites and social networks make the most sense for posting, sharing and curating content? Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience.
  • PUREB2B  |  SUNDAY, MAY 8, 2016
    [Websites] Outbound VS Inbound Lead Generation: Know the Difference [Infographic]
    The best example of inbound lead generation is content marketing, which is where you publish relevant content with the intent of attracting your target audience to your brand’s website. At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. Shared Goals.
  • ACT-ON  |  MONDAY, FEBRUARY 15, 2016
    [Websites] Why You Shouldn’t Fear Producing Your Videos In-House
    Your client testimonial or client case study video can be used on your website, could go in your monthly email newsletter, could be included on a playlist on YouTube, and can be used directly in the sales process. Marketing videos can be a key part of your content marketing library. Which format is more informative? More interesting?
  • MARKETRI  |  MONDAY, OCTOBER 28, 2013
    [Websites] Does Your Law Firm Need More Than One Marketing Plan?
    Website. In the complicated, fast-paced world we live in, there is an increasing desire to have “one thing” to satisfy multiple needs. When it comes to products, the smart phone is a perfect example. One device enables you to text, call, email, take photos, download and listen to music, access GPS and more. Carve out a niche!
  • MARKETRI  |  THURSDAY, MAY 30, 2013
    [Websites] Five Types of Content Your B2B Firm Should Have on SlideShare
    I’ve known way too many companies whose expensive, fancy brochures are either sitting on a shelf collecting dust and/or hiding somewhere in the dark recesses of their websites. think part of the problem is that busy professionals simply don’t know where to start or what to share. Has your firm shared content on SlideShare?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Websites] How to Pull Off Coca-Cola Marketing on a Diet Coke Budget
    You can then aggregate and share these videos by embedding them onto your website or blog, and promoting them via social channels. Start using personalized calls-to-action (CTAs) across your website. Because he told an epic series of stories. And he told these stories, by sharing stories, in order to teach how to tell stories.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Websites] Seven of the Best Guides to Marketing with Pinterest of 2012
    Brent Carnduff suggests setting up a business page, verifying your account, tagging other Pinterest users, adding “follow me on Pinterest” and “Pin it” buttons to your website or blog, and creating boards with tutorials or product instructions among the more than two dozen helpful Pinterest tips here.
  • BIZNOLOGY  |  THURSDAY, MARCH 19, 2015
    [Websites] The Internet of Things will revolutionize marketing
    Having trouble connecting with your customers and providing a consistent cross-channel experience when your only channels are social media, your website, mobile, email, traditional print and broadcast advertising, and your bricks-and-mortar establishments? We’re starting to get glimmers of what this connected future might look like (e.g.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 18, 2016
    [Websites] New KEO Marketing Guide Provides Valuable Framework for B2B Mobile Marketing Success
    Tips for boosting engagement and web traffic from mobile users: As of last year, having a mobile-friendly website is a major SEO ranking factor. KEO Marketing’s latest white paper is here! The guide is available for free, so go ahead and download it today! Now is the time to create a mobile marketing strategy that works! Mobile Marketing
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Websites] Buyer Personas Gone Stale? Use Agile Techniques
    By leveraging the data from marketing automation or other sources of analytics on your website, it’s possible to get insights into what does and does not interest a buyer. Even if you don''t have a marketing automation platform, you can still use website analytics to gather how your visitors are interacting with your site.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Websites] 15 Ways to Synchronize Social Media and Email Marketing
    But you also get one very special “Associated Website” annotation that lets you send people back to another website… or to a landing page on your website that captures email addresses. You can reuse this Associated Website annotation link in all your videos. People will just laugh if you say “email is dead” anymore.
  • ANNUITAS  |  THURSDAY, JULY 2, 2015
    [Websites] The Problem With The Story You Are Telling
    Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. More people like them will follow, because the bottom line is that Google is getting better all the time at evaluating websites as if it were a human.  *This post first ran July 29, 2014 via the ANNUITAS blog.
  • HUBSPOT  |  MONDAY, SEPTEMBER 14, 2015
    [Websites] The 13 Best College Facebook Pages (And What Sets Them Apart)
    The cross promotion culminated in a compilation album on their Facebook Page (pictured below) and a compilation on their website of social engagements across all the social platforms. 3) Michigan State University. The first thing you see when you visit a college or university's Facebook Page is their cover photo. WeAreBC Posted by. Posted by.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Websites] 6 Cool Company Blogs Everyone Will Enjoy Reading
    On their website, they encourage clients to acquire customers "the new way." Laserfiche is an ECM software company that focuses on government, financial services, and education markets -- and it's gone from garnering zero leads from their website to having online leads account for 60% of closes. Perhaps a little too well.) The result?
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 4, 2015
    [Websites] 30 Creative Ideas for Your B2B Video Marketing
    Capture the tour on video and post it on your website. Tell the story about how you hatched the idea visually as well as in words on your website. According to eMarketer , adults spend (on average) five and a half hours on video content every day. It seems easy to come up with ideas for videos for consumer products. To whom?
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Websites] 10 Ways to Create Great Inbound Content for Your Association
    By setting goals, getting your team involved, and grounding your writing in a pre-established strategy, you can turn your blog, website and other content channels into a place you get engage with and inform potential customers. So, your content and website needs to be focused around that. But where to begin? We love social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Websites] How to Get into Hot Water With Mobile Marketing
    Provide people with the information to opt in when you send emails, when you advertise in traditional channels like print, radio and television, and also when you post to your company’s social networks or website. By Kerry Gorgone, {grow} Contributing Columnist. Talk about a captive audience. All mobile marketing communication must be opt-in.
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Websites] What is a Community Manager and Does Your B2B Company Need One?
    Google Analytics also offers a Social Reports tool that should be used to track how long visitors from certain social networks stay on your website and what they do/where they travel within the website and also measure how your content is being shared on social networks. So what does this term really mean? The short answer is yes.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 19, 2012
    [Websites] 5 Marketing Tools I Am Thankful For
    Warning: it is very easy to get lost in the data when analyzing your website, so I recommend only allocating a couple hours per week for this, or you’ll spend too much time with too little return. Without these tools, it would take more resources, time, and energy to accomplish routine daily tasks.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 26, 2013
    [Websites] Digital Marketing: 10 Tips for your Programs
    Author : Buffer, Inc Website : [link] --> The post Digital Marketing: 10 Tips for your Programs appeared first on Fearless Competitor. Buffer Digital marketing is the rage today. Everyone is moving away from print and focusing on digital marketing programs. But what are the keys to getting the most from your Digital Marketing programs?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Websites] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    This website lets you view lists a profile is following and lists that are following a profile. While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. Suggested Tool.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Websites] Introducing The Definitive Guide To Digital Advertising
    Digital ads can be seen on the websites your buyer visits, on her mobile phone, on social media channels, and on her smart watch. Author: Ellen Gomes Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Advertising has evolved. What Is Digital Advertising? Why Is Digital Advertising Important?
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Websites] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    They invested in a digital media strategy but realized that driving leads to their website was not enough if those leads didn’t make their way to sales. “It quickly became clear that we needed to nurture prospects and guide them to a broader spectrum of information,” says Bill Brown, Director of Marketing for the Industrial Segment.
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Websites] 75 Free Stock Photos for You to Use (and Tips for Customizing Them in PowerPoint)
    Here''s the original stock photo: You could use this as it stands, but you might want to do a soft little plug for, say, your own website. Or heck, a co-marketing partner''s website. Let''s say you want to put your website on the screen. Not too long ago, we launched 75 totally free stock photos for you to use. No royalties.
  • ACTIVEDEMAND  |  WEDNESDAY, APRIL 27, 2016
    [Websites] New Best Practices in Drip Campaigns
    Some of the new best practices for drip campaigns include: Data-Driven Segmentation – Better targeting based on actual data of a buyer’s journey (what websites they have visited, which assets they have downloaded, etc.). Personalization – Communications and assets that are individualized. What does that mean to you as a marketer?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Websites] Marketing Strategy: 3 Steps to find the best tactics and results
    The campaign increased unique website visits from 3,500 to nearly 100,000 and clickthrough rates by 258%. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Focus on the goal. Shifting Sales’ POV.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Websites] 17 Examples of Twitter Brand Page Backgrounds to Inspire You
    Adrants, a quirky marketing and advertising publication, uses its Twitter background to mimic that of its website , simply and consistently extending brand recognition. 6) The Sales Lion. The page also includes a call-to-action to learn more and sign up for Zipcar on its website. Take Twitter brand pages for example. Are you?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Websites] Semantic Search: Keyword Choices and Relevancy
    One possible result of this co-citation scenario is this: Both Dr. Scratch and The Siamese Cat Bible websites can begin ranking (or ranking higher) for the keyword “Siamese cat”. He went on to provide a few examples where websites ranked for terms that weren’t actually optimized on the page for that specific term. Easy to read content.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Websites] Semantic Search: Keyword Choices and Relevancy
    One possible result of this co-citation scenario is this: Both Dr. Scratch and The Siamese Cat Bible websites can begin ranking (or ranking higher) for the keyword “Siamese cat”. He went on to provide a few examples where websites ranked for terms that weren’t actually optimized on the page for that specific term. Easy to read content.
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 20, 2011
    [Websites] Social Sharing Buttons Offer Opportunity for Brands
    Tweet buttons drive 7 times more link mentions for websites than if they didn’t have a button. 53.6% of the largest 10,000 sites on the Web display some social links or buttons on their front pages, up from 52.8 percent in late July. Facebook plugins (e.g. Buttons and links for Twitter are seen on 42.5 percent of the top 10,000 sites.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Websites] The Native Advertising Trend: Hot or Hoax?
    That’s led to what advertisers call “ad blindness,” the tendency for readers to ignore ad blocks on websites. By Neicole Crepeau, Contributing {grow}  Columnist. Native advertising.  It’s all the buzz. Marketers are enthralled with it, and studies suggest spending on native advertising will increase significantly in 2013. Trust. Native.
  • HALEY MARKETING  |  TUESDAY, APRIL 26, 2016
    [Websites] Haley Marketing CEO David Searns Appointed to American Staffing Association Industry Marketing Subcommittee
    Haley Marketing Group provides website development, email and content marketing, social media marketing and strategy consulting to the staffing industry. For Immediate Release. Buffalo Business Executive Appointed to American Staffing Association Industry Marketing Subcommittee. staffing, recruiting, and workforce solutions industry. Snyder.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Websites] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    You can connect with Kyle and learn more about SalesLoft via the following resources: Website: www.salesloft.com. I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. So.how do they help people generate a higher response from clients and customers than many other companies?
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Websites] 11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas
    The kicker is that you need to be a Microsoft user: In order to access OneNote, your device has to have Microsoft Office installed or have access to the OneNote website. For example, if you see a website design you like and want to share it with a colleague along with comments, you can capture the page, mark it up, and share it.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 8, 2012
    [Websites] Could a Mascot Help You Grow Your Community?
    When you visit the Open Kernel Labs website you won’t see Iggy Wanna on the home page. For Android app tester Apkudo their mascot, a digitially pixilated bee, is front and center not only on their website but in their logo. In the past we have taken on the topic of humor in B2B. Lighten up already! He is a bit of a shy mascot.
  • WRITTENT  |  THURSDAY, DECEMBER 12, 2013
    [Websites] 7 Breaking SEO News Updates that Will Take Your Business to New Heights
    When websites break Google’s webmaster guidelines with outdated tactics like buying links, they’re typically caught. The search engine responds with an official spam warning, and may eventually ban some websites from appearing in search results. This concept is illustrated below using real estate website Trulia:  .
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 10, 2011
    [Websites] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
    31 Websites Where To Find Free HQ WordPress Themes by W3Mag. How I Create and Manage A WordPress Website by Graywolf’s SEO Blog. WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. WordPress Themes and Plugins. 20 Excellent Free WordPress 3.0
  • JUNTA 42  |  SATURDAY, OCTOBER 17, 2015
    [Websites] This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]
    This article from BrightInfo explores the pros and cons of the separate content website. Our take: Nearly every brand that has launched a successful content marketing initiative has included a separate content brand website. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. link]. 6.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [Websites] Turn Your Business Competition Into Valuable Allies
    invited a group of related experts (branding, inside sales, research, website) to get together to explore how we might help each other. I used to hate my direct competitors—every last one of them. They were evil. They were after me, trying to steal my best prospects and clients. My guard was up whenever they were around. Yes, I said months.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Websites] Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
    To implement a successful curation syndication program, brands should find other blogs, websites or news sources that actively curate and republish content from around the Web. With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Websites] 17 Content Marketing Tips For Any Size Budget
    Websites. Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. realize small businesses have resource constraints and their own special set of challenges. But there are plenty of examples of small-business content marketing successes. Nothing. Here’s one example.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 2, 2016
    [Websites] Five Key Areas to Consider When Creating an Effective Mobile Marketing Campaign
    This could be the number of apps installed, the number of SMS responses or website visits achieved, or the volume of mobile purchases generated. They've fundamentally changed the way people do everything from communicate to read the news. The numbers involved are staggering. Of all device users, 79% have used them to shop at least once.
  • BIZNOLOGY  |  MONDAY, DECEMBER 19, 2011
    [Websites] Use Frequently Asked Questions to Your SEO Advantage
    For example, let’s take a look at how the company website FAQ page can be turned into something much more. Current and potential clients visit a business website to find more information. Remember, website visitors are looking for information to decide whether or not they should do business with you or the other guy.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2016
    [Websites] What B2B Marketers Need To Know About Video
    We distributed different content via email, social channels, landing pages and our core website and made sure all were viewable on any device and available in multiple languages. In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. The Results.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Websites] Hey Marketing: An Inquiry Is Not A Lead
    Someone who reads 10 blogs on your website is not a lead. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. And this drives a deeper wedge in the goal of  marketing and sales alignment. And 36% are never followed up on.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [Websites] Savvy Speaks - Writing Fearless Press Releases
    When newspapers, websites, and magazines are looking for “free” material, it's not hard to slip in a story about your business provided it follows some very important guidelines: Make sure you are addressing the proper audience (a national story submitted to a local publication is not going to be published). Wendy. Jamie.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Websites] 25 Ways to Get More Social Media Followers
    Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn. Facebook: Like Box on Website. Install a Facebook Like Box (formerly known as Facebook Fan Box) on your website. Here are 25 easy ways you can get more social media followers: 1.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Websites] Check out Resources at Find New Customers for great free B2B marketing content
    Arthur also simplified the website and we reorganized the Resources tab to make our great content on BtoB marketing easy to find – for you. Find New Customers looks better than ever, thanks to my good friend Arthur Germain of Communication Strategy Group , who did tons of work to improve it. Thanks Arthur! Download it and read it today.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 31, 2013
    [Websites] Facebook Introduces Embedded Posts
    Have you ever wanted to post a Facebook status update, picture, video or conversation in its entirety to a blog post or a website? This code can be copy and pasted into your website or blog post’s HTML. Facebook, the social media giant, just announced they’re now rolling out embeddable posts. All rights reserved.
  • MARKETING ACTION  |  MONDAY, JANUARY 13, 2014
    [Websites] Google Authorship 101
    For example, up until recently, the way search engines measured a website’s content quality was based largely on the web page or domain’s authority. Add website URLs you have contributed to and label them properly. The next step is to set up the websites you write content for:  Copy the URL of your Google+ profile page.
  • SYNECORE  |  TUESDAY, JANUARY 22, 2013
    [Websites] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
    Your website’s analytics could then parse out the URL to deduce that it came from an organic search that used the words “pink plastic watering can.” By its very nature, there is not a lot of user-specific privacy data in a keyword search; moreover, keyword search data is only forwarded to the websites that users click on. Thanks.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 1, 2016
    [Websites] How do your authors create better content?
    Perhaps we could amass training data around sessions on your website that either result or do not result in a conversion. From there, we could look at all the session that contained those URLs, resulting in training set of a subset of URLs on your website, along with the outcome that each session resulted in a conversion or not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Websites] The 6 Scariest Words in Digital Marketing
    percent of all referral traffic to publishers’ websites comes from Facebook (slightly more than Google at 39.5 Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes. What impact will this have on content publishers? It was nothing short of a courtship.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 12, 2013
    [Websites] 5 Techniques For Lead Management Success That You Probably Aren’t Using
    As anonymous prospects complete forms on your website or landing pages, any previous website visits can be automatically attributed to the new lead. by Dayna Rothman Lead management is the ability to capture, respond, and manage incoming leads. Unfortunately, many marketers don’t employ clearly defined lead management practices.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 17, 2013
    [Websites] The Dissection of a Bloody Good Email Newsletter
    Give your content blocks enticing headlines or subheadings and link them back to the original source (blog, website, social network). 7. Always provide readers a link with more information, whether it be to your website, blog or social site.  Are you familiar with the old school Milton Bradley game, Operation? Let’s operate: 1.
  • HUBSPOT  |  WEDNESDAY, APRIL 25, 2012
    [Websites] How Savvy Inbound Marketers Get Results From Guest Blogging
    You can learn practical tips on how to write online for traffic and money or learn more about his freelance writing services on his website. I'll get my article published on a blog that generates a lot of traffic, and as a result, people will click on the links in my post, driving referral traffic back to my website or blog.
  • CONTENTLY  |  THURSDAY, JUNE 9, 2016
    [Websites] Chewbacca Mom Is Just the Beginning
    The ability to embed those native videos on other websites, possible since May 2015 , is also critical. There were exceptions, like the ice-bucket challenge, but now it’s much easier for media companies and other websites to include Facebook native videos within posts, like we’ve done above. Of course, there are catches.
  • 3D2B  |  TUESDAY, JANUARY 21, 2014
    [Websites] 5 Causes of Sales-Funnel Failure
    Your Website Is a Lone Warrior. Your website can’t do the job alone. Your website may be optimized and starring on Google’s rankings. Your sales people ask you for well-qualified leads to help in customer acquisition. It sounds simple. So why does your sales funnel fail in producing qualified leads? People do. Lead Generation
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Websites] 10 Publishers Killing It on Instagram
    They use their profile bio to promote and link to specific content on their website. If you're looking for types of images for your Instagram account, WWD offers examples of behind-the-scenes, personal stories, and community interaction posts, all while including a call-to-action to read more on their website. John Deere? Innovation?
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Websites] 10 Clever Ways Your Email Signature Can Support Your Marketing
    Your Website (Homepage). The least you should promote in your email signature is your company's website. Including your website's homepage in an email signature also helps to expand awareness of your brand. 2. You know that you're a true email marketer if every single one of your emails includes a call-to-action. Your Blog.
  • HUBSPOT  |  THURSDAY, DECEMBER 23, 2010
    [Websites] Keyword Strategies for eCommerce Search Engine Optimization
    Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. They’re easier to rank as less websites are optimizing their site for them because of how unique each one can be. Let’s take a look at an example.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Websites] 5 Things I Learned About Content Marketing from a Kitchen Remodel
    Takeaway: Sometimes they best changes aren't a new piece of content on your website. Maybe it's segmenting your content by users or overhauling the website so people can find what they are looking for. ” Some things had to be fixed, such as the white ceramic title floor that turned into an ice rink whenever it got wet.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 10, 2013
    [Websites] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    What it means for B2B marketers: Back in May, I wrote a post “ Search: Moving Beyond Your Website in 2013 ” where I discussed the notion that people are searching places other than Google…one of these places being social. According to ZDNet , 1 in every 5 page views in the US occurs on Facebook.com. That is huge! Takeaway.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Websites] Did You Make an Impact? How to Tell Your Nonprofit's Story
    For example, supporters can easily share stories about Acumen''s impact by clicking on the Facebook and Twitter share buttons that appear when they scroll their mouse over the images on Acumen''s website. It’s one thing to tell your story in way that inspires. that provides extremely detailed information on its programs at a local level.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Websites] Content Strategy Ain’t Just For Large Companies
    And with enough of this content and a strong conversion engine on your website, any company can be effective with content marketing. In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. The answer is yes and no. Does Every Company Need A Content Strategy? Photo Source.
  • HINGE MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Websites] Developing Your Firm’s Next Generation of Industry Experts
    look at their website, 63.2% The potential buyers of your services create a short list of firms based on their network’s feedback and then research each firm’s website to ultimately rule out half of them. They mention a strong network that refers new clients based on their stellar reputations. Two major changes of note are.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Websites] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    The software monitors all interactions with your company, from when a prospect first lands on your website to when they purchase your product or service. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at  3D2B. She was raised in both America and Germany.
  • ACT-ON  |  TUESDAY, NOVEMBER 24, 2015
    [Websites] How to Hire a Content Writer to Help With Marketing
    keep your website’s copy up to snuff. They might look like a fit when you check their website, but sometimes that’s not enough. Just go look at a few industry publications and websites. If you want to do content marketing, you’re going to need a writer. Maybe that content writer is you. Maybe it’s someone else. That’s a joke.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Websites] Creating Internal Buy-In for Inbound Marketing in Higher Education
    You don’t have to implement a new website, blog, email marketing campaign, and SEO strategy all at once. Probably best not to completely revamp your website at first. Why not create a separate, optimized landing page that will drive prospects to your website. Now comes the tough part, selling your colleagues on the value.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Websites] A reasonable guide to reddit for marketers
    Therefore, in order to promote a brand or website, a user (or “redditor”) must provide more value to the community than self-promotion. You’ve likely heard of reddit, the giant, uncapitalized forum that people either love or hate. WARNING: reddit is a passionate community of 234 million users that frowns upon self-promotion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Websites] How to Generate New Keyword Ideas
    But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching. Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. To me, this is silly. FAQFox.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Websites] Taking B2B Marketing Mobile: The Pitfalls and Payback
    She will be moderating a panel discussion, Integrating Mobile Campaigns for the Complex Sale , at the MarketingSherpa B2B Email Summit this Wednesday in Las Vegas.  I caught up with her to preview the discussion and reveal what she expects to be some key takeaways. Talyor, Director of Product Marketing, ExactTarget. Lockwood points out. Testing.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Websites] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    The rest will see the trend and create content factories of promotional branded content that simply prolongs the slow agonizing death of the static, traditional, corporate website. In my  Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. Disagree? 
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 10, 2011
    [Websites] 62% of B2B Marketers’ Biggest Challenge: Lack of Resources
    ” The report also shows that even the most effective B2B marketing tactics such as website design, SEO and email marketing saw up to a 50% decline in their overall effectiveness from the previous year. ” It was 23% higher than the second biggest challenge, “lack of ability to stop executing and think strategically.”
  • CONTENT STANDARD  |  MONDAY, JUNE 20, 2016
    [Websites] How Your Digital Marketing Strategy Can Transform Your Storefront
    Some brands have extremely effective but simple websites while occasionally some brands spend an enormous amount of cash on very well polished garbage. Growing up, my parents were easy-going consumers. But over time, these rhythms became disrupted by the internet. An app brought restaurant orders to our door. Window Shopping at Home.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Websites] Facebook Relaunches Atlas: What Does It Mean?
    Facebook is achieving a “cookie-less” solution by using its current scripts that exist on almost all websites in the world. Every time a website developer adds a ‘like’ button, a ‘share this’ icon or any other Facebook widget, a script allows Facebook to identify the visitors to the site. What’s new? Bottom line.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 9, 2012
    [Websites] Three Steps To Create Awesome Product Content
    This is even truer with your company’s website. website should be designed , not just in the sense of “some guy coded up some HTML for us”, but in the sense of “everything on this page has a purpose, and they work together to achieve a goal.” Everything else your website does is just details.
  • NUSPARK  |  MONDAY, JANUARY 9, 2012
    [Websites] The missing topic on b2b digital lead generation: advertising
    In fact, SRDS lists 340 digital websites in the information technology category where laser-focused digital advertising can occur.  Remember advertising?  Remember media plans?  If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away.  Don’t believe it.  Remember advertising?  iPad sponsorships.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Websites] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Include appropriate calls-to-action on your website and landing pages. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. But simply “telling stories” about your products is not enough either. Your Web Site.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Websites] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    Research shows that "secrets" is the most clicked word in lead nurturing subject lines , so testing to find out what works for your audience is key to getting your email recipients to click through to all the good stuff on your website. Properly engaging in conversations with someone is the most important part of developing a relationship.
  • KAON  |  FRIDAY, SEPTEMBER 18, 2015
    [Websites] Hubspot Inbound Conference Recap 4 of 9
    For every 100 people that show up on a website only 5 convert, or make them self known. The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. Only 20% of people who have opted in to emails actually open them because they find the information not relevant or interesting to them.
  • WRITTENT  |  FRIDAY, JANUARY 10, 2014
    [Websites] 20 Killer Facts About Business Blogging
    Websites with Blogs have 434% more indexed pages (helps search engines & SEO efforts) and 97 % more inbound links.    ( U.addresstwo ). Creating, optimizing, and promoting content is keys to filling the top of your sales and marketing funnel with more website traffic and leads.     ( U.addresstwo ). Sysomos ). 4. Factbrowser ). 7.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Websites] 10 Creative Types You Need To Build A Killer Content Marketing Team
    Like the Big Picture Planner, this is a person who can follow the plot — for that reason, you’re likely to see them clamoring to crunch numbers, troubleshooting to see which content types aren’t performing and why, or designing intuitive tweaks and A/B testing your  software and websites. By  NewsCred Contributor, Lauren B.
  • HUBSPOT  |  THURSDAY, MARCH 21, 2013
    [Websites] 7 Things Marketers Muck Up When Communicating Results to Their CEO
    Don't go into that meeting with screenshots of the newly redesigned website to show off how beautiful it is. Show the increase in leads you got because you redesigned the website for, say, more targeted calls-to-action. More than ever before, executives are demanding to see concrete results from Marketing. There's no question about it.
  • VIDYARD  |  WEDNESDAY, MARCH 23, 2016
    [Websites] Tina Fey on a Roid Rage in American Express’ New Video
    This is true for any distribution location: YouTube, your website, social, etc. There was one opportunity left untouched, which was their website. Just last month, American Express launched the following ad to promote their Blue Cash Everyday Card. Take a look: The entire clip is full of witty, parody humor, classic of Tina Fey.
  • HUBSPOT  |  FRIDAY, OCTOBER 9, 2015
    [Websites] 3 Easy Facebook Store Options for Ecommerce
    The interface on the Facebook shop is very similar to the website builder, meaning you can drag and drop everything until you get it just right. Then, any of the changes you make to your website will be pushed through to the store. One of your goals as an ecommerce store owner is to remove as much friction as possible, right?
  • SCRIBBLELIVE  |  TUESDAY, MAY 3, 2016
    [Websites] Why You Should Invest In Content Curation
    Done correctly, content curation can add SEO juice to your website. Not only is information packaged and presented in the form of a traditional news website, the information is also accessible in multiple languages and carefully reviewed by citizen translators. One good answer is curated content. What is curated content? The Pros: 1.
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