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  • B2B MARKETING INSIDER  |  TUESDAY, MAY 15, 2012
    [Websites] Brand Journalism, Disclosure and Sponsored Content
    But I was more excited about the open discussion they had around the importance of full disclosure, about the need for brands to get involved in the conversation, to become like publishers and to reach out to new audiences with quality content. Background. Jon and Jonathan spoke about a few very specific SAP examples. Video Summary. Key Messages.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 6, 2014
    [Websites] What is a Realistic Number of Cold Calls to Make on a Daily Basis?
    They wanted us to read through the prospect website in detail, read up on all press releases, check out the company bio on our target prospect, and look up their profile on LinkedIn. There is nothing better than a sales manager who can speak from real experience when providing advice. equate cold calling to going through basic training.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 6, 2011
    [Websites] Forget about the Social Media Revolution – It’s Time for Some Social Media Experimentation!
    Let me start by giving you three reasons why experiments in social media are so important: Social media websites themselves change frequently, adding newer and altering older functionality.  The demographic using social media websites is continually evolving.  How did I quote him for my services?  I simply told him to buy Facebook Me!
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Websites] Why I Fired My Marketing Agency
    All we had to show for this mess was a new website design (which we ended up changing twice in the following 6 months), 600 Twitter followers, a few ad designs, about 10 feature articles about our business in unknown news outlets, and 3 press releases (which, by the way, we wrote, and had to pay $600 a pop to release). you might need it.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 23, 2012
    [Websites] Fearless Competitor is now built on the Genesis Framework
    Unlimited websites. The best bloggers on Earth, like Chris Brogan , run on the Genesis Framework – a state of the art extension to WordPress. Now Fearless Competitor does too. Chris Brogan. Why Genesis? State of the art code and smart design architecture mean search engines clearly see your content. Unlimited support. Unlimited updates.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, APRIL 21, 2010
    [Websites] Event Marketing and the Information Concierge Concept
    Each mini-card was essentially the title of a catchy blog post, and guided people to a specific landing page on the BKV website. I was down at IMS in Atlanta recently, spending time with a lot of very interesting and creative marketers. One of the techniques that caught my eye this time came from Jamie Turner and the team at BKV Digital.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Websites] Five Hootsuite Features And Their Benefits
    This is useful as well when you are developing Call to Actions for your website because you already have an idea of what phrases/words stick and which fall flat. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five.
  • VOLACCI  |  WEDNESDAY, AUGUST 14, 2013
    [Websites] [Podcast]Why Should I Curate Content?
    Think about the brands and websites you trust. Websites that have lots of high-quality content are more trusted by Google, which means you''ll show up higher in the search engine results pages, which means you''ll have more clients… I could go on.  . Are you considering adding curated content to your marketing strategy? Why is that?  .
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Websites] Outside-the-Box B2B PR Strategies
    Send news out on a regular basis or the (old) news section of your Website will make you look stale.  . Every B2B company has its own identity, target market and products or services.  But all have one thing in common.  This is true for our Fusion Marketing Partners clients, and it is equally true for your organization.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 5, 2014
    [Websites] How to Cross-Promote Your Email Content [Guide]
    Here are a few smaller scale tips: Use the big three To cross-promote on a small scale, use your biggest digital assets: email, social media and your company website. Use your business website Don’t forget that your business website is a prime piece of digital real estate. What does cross-promotion mean? Absolutely.
  • HUBSPOT  |  SUNDAY, MARCH 23, 2014
    [Websites] How to Work Less, the Modern CMO & More in HubSpot Content This Week
    Although a lot of focus is geared toward SEO and Page Rank as companies attempt to get their website pages to the top of Google search results, many companies overlook the importance of site performance and page load time. Do people tend to visit the same websites at the same time every day? This week in HubSpot content: time. Lewis.
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 15, 2011
    [Websites] How Marketing Can Double the Effectiveness of Your Sales Force
    Keep an eye out for this at the Fusion Marketing Partners website. There is no such thing as too much quality content in the B2B environment, especially at the company website. Prospects Remember that it is not the brilliance of the message that wins the day, but rather the quality and consistency of the message. 
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Websites] Content Marketing on a Shoestring Budget: Distribution
    Convert it into a video and post it to your organization’s website, YouTube, and other video networks. Here are some ways you can improve it: Make sure your website has targeted landing pages. As promised, there will be puppies. These include elements such as: Professional design and brand consistency. Lots of graphics. Press releases.
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Websites] In a Data-Driven World, What Is Highly Effective in Social Media?
    If it’s to drive traffic from a social channel to your website, try posting on Twitter with only 100 characters, which allows you to include an image or a link. Then check: how much traffic did Twitter drive to your website from those posts. Facebook says to use engaging images with less than 20 percent copy on them. Eastern time.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 18, 2015
    [Websites] Thank you Google and Bing Webmaster!
    Over the weekend, Jeff Ogden of Find New Customers used Google and Bing Webmaster to promote his company websites. Boy did it every work! We put the sitemaps on our WordPress.com sites and WOW! Both Google and Bing are now hard at work cataloging Find New Customers  and all of our sites. Thanks to WordPress for the great help too. Doctors.
  • PUZZLE MARKETER  |  THURSDAY, APRIL 19, 2012
    [Websites] Online Ad Metrics & the Google Activate Initiative
    This is used by most private websites and display advertising. Watch this video below for even more explanation: Related posts: Audit Your Website for SEO Digital, Social, Brands in 60 Seconds [Infographic] 6 Insightful Blog Quotes for Puzzle Marketers. On the opposite side of the spectrum is the CPM (cost per impression / view) model.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Websites] How to Use "Pay With a Tweet" to Generate Leads
    How to Create a Pay With a Tweet Button. 1) Go to the Pay with a Tweet website. Under the Tweet text box, there is “Website URL” where you give the link you’d like to share. Save that image, insert the image on your landing page, and link it to the direct URL from the Pay with a Tweet website. And voila!
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 3, 2010
    [Websites] Industrial and B2B Customer Engagement Simplified
    Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now. These metrics are all linked to 10 stages in Sopheon’s sales process. Resources
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 7, 2013
    [Websites] What B2B Marketers Need to Know About Facebook News Feed Changes
    Share a mix of engaging posts to connect with fans, as well as posts that drive traffic back to your blog or website. Did they drive engagement on the post or traffic and conversions back to your website? Facebook provided new insight into their news feed algorithm , as well as announced a subtle change to its functionality.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Websites] 22 Noteworthy Content Marketing Guides and Tips
    After showcasing an example from her alma mater’s journalism school, Laura Click writes “companies that are doing brand journalism well aren’t just throwing a blog on their website. They are creating an entirely new destination for readers that looks less like a corporate website and more like a news magazine. by HubSpot.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Websites] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    If you don’t use a sign up form on your website, blog and social channels, you’re missing out on one of the most valuable and efficient ways to grow your list of contacts. 70% of mobile searches lead to an action on a website within one hour according to iAcquire. Perfect Places for Your Email Sign up Forms. single.
  • HUBSPOT  |  TUESDAY, MAY 5, 2015
    [Websites] Ready, Set, Register: The Agenda for INBOUND 2015 Is Out
    The HubSpot events team has had a light version of the INBOUND agenda up on the website for some time now, but I'm very pleased to share that as of today, that light version got some meat on its bones. My decision to attend a conference usually comes down to one thing: The agenda. Unless it's somewhere warm. Just think of it as more goodness.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Websites] The New Sirius Decisions Waterfall (and New B2B Marketing Acronyms)
    In a nod to the rise of marketing automation, Sirius Decisions has recognized that some firms will qualify purely through their website and marketing automation program. Yesterday Sirius Decisions unveiled their new demand waterfall at the annual Sirius Decisions Summit. To keep it all in order, it also introduces a stack of new acronyms.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 7, 2012
    [Websites] Inbound Marketing Leads Costs Less
    Common inbound marketing tactics include both paid and organic content placements on the company’s or other’s website, blogs, click-to-call and click-to-chat, search engine marketing techniques and social sharing. Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Websites] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    They never say “that’s how we’ve always done it,” and they know their brands are more than just a sleek logo or a cool website. They relaunched a new website and digital experience in 2014. They use original website design that is hyper-visual. To read more content like this, subscribe to Insiders.
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Websites] Anatomy of a Perfect Blog Post
    “Racy” and provocative headlines stand out in social media and in search engine results, powering up your ability to capture more first-time visitors to your website. You definitely don’t want them to leave your website, never to return. What is the secret behind the perfect blog post? The answer is yes.
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Websites] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    In the sequel to her post above, Ching Ya provides recommendations such as rewarding loyal supporters, leveraging your other social networks and integrating Facebook social plugins with your website in order to build a Facebook fan base. 15 Simple Ways to Integrate Facebook into Your Website by appstorm. It’s inspired a movie.
  • DIGITAL VOICES  |  THURSDAY, JUNE 7, 2012
    [Websites] Best Practices for Web Design in a Multi-browser Multi-platform Digital Universe.
    In an earlier post (See White Elephants on the Web ), James Maconochie asked the important question of whether it was time to dust off that old website and make it more consistent with today’s technologies and the needs of today’s consumers. HTML Development: The Progressive Enhancements Approach. Graceful Degradation Approach.
  • HINGE MARKETING  |  FRIDAY, JUNE 6, 2014
    [Websites] 9 Tips for Creating a Landing Page that Converts Visitors into Leads
    Unlike other pages of your website that are multifunctional, a landing page has a specific and identifiable purpose. Related Stories Hinge’s Fab Five: May 2014 9 Essential Elements of an Effective Website Homepage for Professional Services Firms Hinge’s Fab Five: Mid-May 2014 Don’t Skimp on the Essential Elements.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 20, 2012
    [Websites] Understanding Edgerank: The Importance of Affinity
    When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music. How many website visitors fill out your lead form? by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Creepy….
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 19, 2013
    [Websites] 5 Hot Tips for Running Successful Twitter Contests
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. You’ve done everything! Now you’re figuring out of a way to expand your reach – to build upon your community. What can you do?
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 27, 2015
    [Websites] A Primer on Sales Competitive Battle Cards
    – site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing site:www.acmesoft.com’. – support site and forums: in some cases, especially for web-based (SaaS) products, you might find a competitor’s support website and online community. My process is the following: 1. Structure. 2.
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Websites] A Marketer's Guide to Accumulating Awesome Online Reviews
    Would you ask a website that has no relevance to your business to link to you? Create a Designated Review Space on Your Website. External sites are important for generating online reviews, but your leads and customers are on your website all the time! So, how important are online reviews to consumers? Survey says: Very!
  • ENGAGE  |  MONDAY, JANUARY 9, 2012
    [Websites] Why the Best Social Media Begins Offline
    Visit the websites or download the mobile apps of your favorite publications. Bring old issues of your publication to the table or click through your website in groups. There was plenty to get excited about. Six months have passed since the move. So what does all of this have to do with you? People don’t just absorb content anymore.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 31, 2011
    [Websites] You’re Invited! The social media party of the year
    You can find all the details, including a special hotel package, a full agenda and registration details on the SocialSLAM 2011 website. A few months ago, {grow} community member Arminda Lindsay called me and said, “I want you to have a party for all the people in the {grow} community. First let’s talk about VALUE!  Glen D. Amy D.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Websites] 12 Suggested Security and Privacy Guidelines for Social Media
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Recently a colleague of mine who’s a social media marketer posted a question on Facebook. Featuring Contributions from Global Thinkers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Websites] 4 Promotion Strategies Used by the Best Business Bloggers
    Several of our 10K Club members have already discovered this; for example, one survey respondent said: “We are preparing to package our best blogs into subject matter-specific eZines, which we will post on our website and promote” 2. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 21, 2012
    [Websites] Media Companies are Changing Ways They Deliver Content
    They have incorporated “responsive design” into their websites which allows for optimum readability automatically. According to a recent article in BtoB Magazine, Making the Most of Mobile  is beginning to change. Mobile increased by 30% in 2011 to 65 minutes a day compared to print at 44 minutes. Benefits of digital are: .
  • MARKETING ACTION  |  WEDNESDAY, APRIL 24, 2013
    [Websites] How to Link Content Marketing and Sales
    571 new websites are created. There are multiple ways to measure the performance of your inbound marketing programs, including assessing your website analytics, social media engagement, blog activity, webinar attendance, and revenue. When it comes to content marketing, should your business be creating and sharing more?
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 5, 2013
    [Websites] B2B content marketing research
    Most commonly this includes email (94% use), their website (87%), social media (83%), events (71%), their blog (62%) and one-on-one meetings (49%).  Content marketing works.  So maybe you already have a content strategy, but want to know what your peers are doing.  Or perhaps you’re developing a content strategy and want some pointers. 
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 24, 2014
    [Websites] The Coming War over Buyer Insights
    recently and I visited many of their websites. In the crazy, noisy world of today, companies who best know their buyers will win. That’s why I believe there’s a marketing war coming around buyer insights. This is why Buyer Persona are more important than ever. Find New Customers is certified in Buyer Personas.). What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [Websites] Business Turn-Around Strategy – Why Marketing is the Imperative
    We recommend you start with a visit to Find New Customers , our website packed to the rafters with great free content on B2B lead generation and marketing. After reporting a loss for several quarters with declining revenues, the Board sends the company founder into retirement and picks a successor. So what’s that newly minted CEO to do?
  • SOCIAL MARKETING FORUM  |  SUNDAY, NOVEMBER 28, 2010
    [Websites] How Content Travels and Works in Social: Stories and People
    For the moment my website is running on the HubSpot CMS and lead management platform. Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. However, content in a social context is about more than that.
  • INBLURBS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Websites] Have a blog and increase your traffic up to 55%
    Blog and websites now matters much for getting better profits in your business. Do you know the marketing effectiveness of your website? How many sales leads does your website generate? If you are into some sort of online business you need to get better strategies and methods by which you can increase your traffic.
  • INBLURBS  |  THURSDAY, NOVEMBER 18, 2010
    [Websites] How to get traffic to your corporate blog
    Use some top ping tools to ping major websites and directories when your top management post an article in corporate blog. Do you know the marketing effectiveness of your website? How many sales leads does your website generate? Corporate blogs play a crucial role in the success of business online. Use Ping Tools.
  • THE POINT  |  MONDAY, FEBRUARY 27, 2012
    [Websites] Lead Scores Too High? Maybe They Need An Expiration Date.
    The loophole in this design arises when “active” prospects, those who regularly visit a Website or respond to nurturing campaigns, for example, build up lead scores well out of proportion to their actual level of interest or stage in the selling cycle. attends Webinar, VP-level title or above). and so on. download trial version). Thanks Dan!
  • SMALL MANUFACTURER BLOG  |  THURSDAY, DECEMBER 2, 2010
    [Websites] DIY Marketing No Longer Cuts the Mustard
    First off, I am pleased to announce that I won three MarCom Creative Awards : a coveted Platinum for the Website content I wrote for the National Security Institute, a Gold for the revamp of Dr. Helaine Smith's Website, and an Honorable Mention for the e-book I did for her as well. Tweet December, 2010. Published by Dianna Huff.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2011
    [Websites] Savvy Speaks: Don't Try These Marketing Tactics!
    know we have all seen websites where thehy have a blog. New-hire 20-something runs into the CEO of a rather stodgy old brand outside the big launch announcement for the company's new and improved websites. She says "Why don't we have all of our websites in a mobile format?" Heather. Michele. Wendy. Stephanie.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Websites] Will Review Sites Destroy Organic Search?
    Many websites exist to pull together consumer reviews, including GetSatisfaction and the Better Business Bureau. The owner of DecorMyEyes, the focus of the Times’s article, realized that he could harness that energy to create thousands of inbound links for his website, boosting him up in organic search rankings.
  • CK'S B2B BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Websites] Social Slam: The Social Media Event Of 2011 (Join Us On April 13th!)
     You can find all the details, including a special hotel package, a full agenda and registration details on the SocialSLAM 2011 website. You're invited to Social Slam: the biggest social media party of the year!  Ticket prices start at $49 (wow!) They include: Mark W. Schaefer. Jay Baer. Trey Pennington. Brian Winter. Eric T.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 1, 2010
    [Websites] Why Operational Transparency is Important to SaaS Customers
    Leading SaaS vendors will demonstrate their commitment through publication of operational metrics on their website. Having decided on a Software as a Service (SaaS) solution, the benefits are many. Seeing what's behind the wall of your hosted solution. The SaaS model is founded on customer success – which puts you in charge. Tweet This!
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 2, 2011
    [Websites] My Stolen Car, A Sleazy Salesman and 5 Marketing Lessons for Business Owners
    So while she labored over “who would steal a car with child car seats and kid’s DVDs in it?&# I was scanning websites of car dealers for the hottest deals in anything BUT a minivan. Two weeks ago my wife’s car was stolen. She was upset…I was not. . But folks, it was a minivan! “Good afternoon Sir. No Mercy.
  • MARKETING INTERACTIONS  |  SATURDAY, SEPTEMBER 1, 2012
    [Websites] A Few Thoughts on B2B Marketing Buzzword: Relationship
    From experience, I know that I won't remember the company or the paper when they call me to schedule a demo because I had a brief encounter with their website form. I've been a bit of a journey to explore B2B marketing buzzwords. Today's focus - at the suggestion of Eric Wittlake — is the buzzword: Relationship.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 24, 2012
    [Websites] 5 Steps for Creating a Viable Marketing Dashboard
    Updates on website visits, open rates, followers and friends are no longer sufficient. by Jesse Noyes | Tweet this Today’s guest post comes from Laura Patterson, president and co-founder of VisionEdge Marketing and author of the book “ Metrics In Action: Creating a Performance-Driven Marketing Organization. Choose Your Metrics.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 5, 2013
    [Websites] Simple Tweaks to Improve Social Media Lead Conversion
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. You have taken the time to create and implement social media lead generation strategies.
  • SALES LEAD DYNAMICS  |  FRIDAY, SEPTEMBER 7, 2012
    [Websites] Are You Demand Driven or Driving Demand?
    Demand Driven –  Driven by a clear need: “I need a …” Website (designer); Audit (CPA); Ad campaign (marketing agency). Most businesses need websites, IT support, 401K plan administration, certain marketing services etc. business owner who wants a new website does not NEED to act NOW. Do you drive demand or does demand drive you?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 7, 2013
    [Websites] The Case For Digital Integrated Marketing
    Today online marketing includes email, websites, social media (in all its many splendors), webinars, search engine optimization, pay-per-click ads, website visitor tracking, and a host of other activities and channels. There are also headaches. Consider these questions: How many discrete marketing tools are you using? In real time?
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JUNE 17, 2010
    [Websites] Intuit Fails Big Time to Communicate During Service Outage
    Intuit and all of its Websites, including Quickbooks Online and Quicken, went down Tuesday night at approximately 7:00 PM Pacific time. An accidental power failure during that procedure affected both our primary and backup systems, taking a number of Intuit websites and services offline. So far, very poor response and updates. Period.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Websites] 5 Ways Crappy Content Destroys Your Inbound Marketing
    The more links you have from high authority websites, the more traffic and better listing positions you'll generate. If you want your website to appear in search engines and get found by hundreds of thousands of people, you need awesome inbound links.and lots of 'em. We've all heard it a million times: content is king! Forever.
  • VIEWPOINT  |  TUESDAY, MARCH 18, 2014
    [Websites] PowerViews with Chris Tratar: Execs Need to Support ‘Sale-First’ Culture
    You can connect with Chris and learn more about SAVO via the following resources: Website: www.savogroup.com. Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). This is a topic I discussed at length with my latest guest, Chris Tratar, head of SAVO. Stay Tuned.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Websites] DMFB Preview: Building Your Online Brand Through Customers
    Customers can generate links, drive social shares, and help build trust to a website, all of which are important factors in overall search performance. We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. Influence on Buying Decisions. Influence on Search Results.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 26, 2013
    [Websites] Can a # SoLoMo Strategy Be an Antidote for Showrooming?
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. It’s no secret that ecommerce has disrupted traditional retailing. Boards to Create for Your Business on Pinterest.
  • SAZBEAN  |  MONDAY, JULY 11, 2011
    [Websites] Social Media for Introverts – By Paul Grabowski
    Company websites abound with individual profiles, v-cards, and the latest information on business deals, educational backgrounds and the obligatory memberships in professional/civic organizations. The new emphasis in the world of individual professional business development is the use of social media to build ones networking presence.
  • ENGAGE  |  THURSDAY, AUGUST 18, 2011
    [Websites] 4 Tips for Developing a Blog Comment Policy
    Don’t tolerate hate There’s a great post that talks about approaches to managing community on a website ( If You’re Website is Full of A**holes, It’s Your Fault ). So when in doubt use this quick rule: if it doesn’t pass the living room test, don’t let it on your website. Because trolls eat anything. They won’t stop there.
  • ENGAGE  |  SUNDAY, MAY 8, 2011
    [Websites] 4 Things My Mom Taught Me About Social Media
    But it can often backfire: like following the trend to abandon your website in favor of a Facebook page, or allowing your intern to manage your entire social media campaign. M others are the conduit of all wisdom. They know how to mend a scraped knee, a broken heart, and a fractured ego. Forever. We don’t tend to regret compliments.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 6, 2012
    [Websites] LinkedIn Changes
    LinkedIn gives you the option to make this banner clickable to take people to your company’s website. The About section is now shorter, but you can post more links to send people to your blog or other social media as well as your company website. Social media is transforming to be more visual and ultimately more mobile-friendly.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Websites] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    Contact Information: This should include the best ways to contact you, plus a website or landing page that includes information to your target prospects. My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads.
  • CONNECT THE DOCS  |  MONDAY, FEBRUARY 8, 2010
    [Websites] ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
    Check out ten websites. We asked Rebel Brown "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Rebel Brown is go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-around. She’s also an author and speaker. Rebel Brown. Made to Stick.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 8, 2009
    [Websites] ClickInsights: How should case studies be used in marketing activities versus sales activities?
    For example, marketing teams create customer case studies usually in a couple of formats - the website format and a downloadable PDF, or maybe a customer video. On the company's website, those serve as educational pieces for buyers to review on their own, perhaps before ever calling the company for more information. Blogs. Books.
  • MARKETING CRAFTMANSHIP  |  MONDAY, JULY 1, 2013
    [Websites] Thought Leadership Merchandising: Rising Above the Noise
    How will we apply our Thought Leadership content (other than dropping it on our website) to achieve those measurable outcomes? Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing. And we wonder why the marketing discipline is held in such low regard.
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Websites] 14 (of the) Best Email Marketing Tips and Guides of 2014
    Observing that “You may have already noticed that your website visitors aren’t automatically going to sign up for your list just because you have an opt-in box in your sidebar…Opt-in incentives need to be more enticing and more valuable, and this value needs to be clear. Postal Service. Image credit: AdWeek. ”).
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 25, 2011
    [Websites] Use Content Marketing to Manage Industrial Sales Funnels
    This is not surprising since complex industrial lead generation rarely happens on the first visit to a supplier’s website unless it is an eCommerce site. B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 18, 2013
    [Websites] My Tuesday Plans: A live Marketing Made Simple TV show with Scott Monty of Ford Motor Company
    Author : Buffer, Inc Website : [link] --> The post My Tuesday Plans: A live Marketing Made Simple TV show with Scott Monty of Ford Motor Company appeared first on Fearless Competitor. Buffer My wife just attended the Rachael Ray show. No conference has ever featured a TV show. But Social Media Camp NYC will.
  • HUBSPOT  |  SUNDAY, JUNE 16, 2013
    [Websites] Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
    The dashboard will allow users to update information, such as website URL and phone numbers, across Google Maps and Google+ all at once. Ranking is a huge factor in how well marketing campaigns perform, and this new addition to Google’s ranking criteria will greatly affect websites with poorly developed mobile sites.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 28, 2015
    [Websites] 5 Ways to Get More People to Read Your Emails
    To do so, you should set up an email sign up form on your website. This website will spot errors like misspellings and punctuation mistakes. This handy website allows you resize, crop and edit pictures quickly. Learn more about it on our website.). It would be amazing, right? Well, we’re here to help. Humor.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Websites] The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
    Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. It is generally more desirable placement on a Website because of its visibility. Email Marketing Glossary: 44 Terms to Know. A. Yahoo!,
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Websites] Ignite Your Company To Create Content That Rocks
    In fact, one US website declared earlier this year, you are more likely to win the lottery, produce twins or die in a plane crash than to have someone respond to your banner ad. We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. The event was called  Stream.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 6, 2012
    [Websites] Vote for Your Favorite Marketing Blogs on MarketingSherpa
    Both very solid choices, but for website design, Smashing Magazine is really, really good. Time to stuff the ballot box again! MarketingSherpa is once again out to find the best marketing blogs across a range of categories, based on reader votes. Let you voice be heard! Vote for your favorites today. Best Email Marketing Blog nominees.
  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 8, 2012
    [Websites] What eMagine’s Customers are Saying – Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Lew Brown, Director of Marketing at Fluid Imaging [.] B2B Web Strategy
  • DIGITAL BODY LANGUAGE  |  MONDAY, MARCH 15, 2010
    [Websites] Membership has its Privileges; Best Practices IP vs. Social CRM
    I wrote recently about our decision to expose our pricing publicly on our website. It was one of the most commented-on posts ever on this blog, as it seems to have connected with a number of people in the same situation. The intersection of theory and reality in the world of social media always spurs some interesting debates.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Websites] 5 Marketing Problems Google+ Says It Can Solve
    Buyers attention is spread across a plethora of devices, websites and social media platforms. by Jesse Noyes | Tweet this Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social media was supposed to help address many of these issues.
  • MARKETING INTERACTIONS  |  SUNDAY, JULY 29, 2012
    [Websites] Debunking B2B Marketing Buzzword: Engagement
    For example: If a prospect visits your website and bounces around, viewing 5 unrelated pages, is he as engaged as a prospect who arrives, clicks on a topical content asset and then follows the path you created with a string of relevant and related content that delivers a storyline about how to solve a business problem that may be a priority for him?
  • LOOPFUSE  |  MONDAY, JULY 1, 2013
    [Websites] Put Twitter lead generation cards to work with LoopFuse marketing automation
    Choose the option for “New form not found on my website” Click “Next Step” Give the form a name. Twitter recently launched Twitter Cards for Lead Generation to give marketers an additional tool for lead generation via social media. Set up the Lead Capture Form. The name on the right is the field name in LoopFuse.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Websites] 6 Deadly Marketing Myths BUSTED
    Dan compared Klout score to two other unrelated measurements of marketing effectiveness (inbound links to a website and website traffic) and found a relationship between high Klout scores and incoming links and traffic. It's easy to blindly follow the old preachings of industry experts. We want to take you down the latter path.
  • THE FORWARD OBSERVER  |  TUESDAY, SEPTEMBER 4, 2012
    [Websites] How To Create Lovable B2B Marketing with HubSpot 3
    Place Offer on Your Website - Using optimized landing pages and well-placed calls-to-action (CTA). Each individual website visitor can receive personalized calls to action, images, emails and web pages based on their relationship to the company. That's a relief. Click graphic for an enlarged view.]. Some are even beginning to love it.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 23, 2010
    [Websites] Why Marketing Content is Key to Getting Found Online
    Make sure your SEO supplier has content creation built into the services they provide to get your website ranking high and qualified visitors coming to your site. Tweet. The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Websites] 5 Actionable Insights to Extract From Your Landing Page Analytics
    Create calls-to-action for your offers' landing pages, and use them -- within text, in buttons on your blog and other website pages, in social media updates, in email sends, etc. Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? It's true!
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Websites] 8 Types of CTAs You Should Absolutely Try on Your Blog
    They''re a critical component of your website''s lead generation process -- especially on your blog. random website visitor (someone who hasn''t filled out a form yet) is shown a call-to-action that leads to a lead gen offer on SEO. On this blog, we talk a lot about calls-to-action (CTAs) and how they help us in marketing. Not always.
  • FATHOM  |  THURSDAY, OCTOBER 31, 2013
    [Websites] Digital Marketing Strategies for Manufacturing Month
    Best Practices: Website Pages for Manufacturing Firms. Today isn’t just Halloween, it’s also the last day of Manufacturing Month. Throughout the month, our very own team of manufacturing industry experts has been publishing a series of digital marketing blog posts. However, if you missed it, have no fear!
  • SMALL MANUFACTURER BLOG  |  THURSDAY, OCTOBER 31, 2013
    [Websites] SEO Ain’t What It Used to Be — And That’s a Good Thing
    ” Because I was a total newbie and completely unknown — except to maybe my 357 newsletter subscribers — I hung back in the crowd, too shy to introduce myself. I had fallen into SEO by accident when this guy, Chris Jaeger , (who became a client and then a good friend) called me to say, “I found your website by accident.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2011
    [Websites] Find New Customers Fan of the Month – Joe Large
    He also has a personal website, JoeLarge.com and is on Twitter at @jaclarge. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Joe Large. Though I am a graduate of the University of Notre Dame. Perkins.
  • JUNTA 42  |  MONDAY, NOVEMBER 7, 2011
    [Websites] LEGO Does a Netflix in Closing LEGO Universe
    For example, does a certain number of website visitors or Facebook likes define success? It’s a sad week in the Pulizzi household. LEGO recently announced that, effectively January 31, 2012, they were closing their multiplayer online game called LEGO Universe. Focusing on the Wrong Metrics. Kill it. Bye bye. Can LEGO track it directly?
  • VIEWPOINT  |  TUESDAY, OCTOBER 15, 2013
    [Websites] Internet Radio - Its Time Arrived Several Years Ago!
    Because the shows are recorded (all of those above do it), the shows have a long life and can be posted on the interviewees website. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. SLMA Radio - Since 2010.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 21, 2010
    [Websites] Be Green but Not a Green Washer
    Here are some areas they will be looking for (marketers take note and test your own green marketing!): Is there information available on the corporate website to back up ads or press releases? “It’s not easy being green.” – Kermit the Frog. In honor of Earth Day, I thought I’d write about something green—specifically, green washing. Ouch!!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Websites] Why You Should Stop Using Google Rankings as Your Primary SEO KPI
    Personalization of search results is changing how websites are found and ranked. strict emphasis on rankings also often distracts companies from seeing value in other tactics, like website optimization. How could this be, you ask? Rankings are just a snapshot in time, not a permanent or stable state.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JULY 31, 2013
    [Websites] The Mobile App Your Marketing Needs
    Don’t forget search, and the continuing importance it places on your mobile website. According to Nielson , smartphone users spend 87% of their time with apps, and just 13% of time with the mobile web. Last quarter, 41% of Facebook’s revenue came from their mobile user base. What are you waiting for, you need a mobile app. Yahoo!
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Websites] How Google Search Works, In a Nutshell
    How on Earth does Google decide how to rank the pages on your website? For example, crawling in strict PageRank order, Google would find the CNNs and The New York Times of the world, as well as other very high PageRank websites, first. If this question has ever crossed your mind, keep reading. This post should simplify things for you.
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Websites] Are you a social media marketing hunter?
    This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? This one’s about hunting. have been writing and rewriting this post, but no matter what I do, it sounds violent and reeks of blood lust. What I will discuss is that with risk comes reward. So, where’s the game hiding?
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 8, 2013
    [Websites] Buyer Insights are the Foundation of Great BtoB Digital Marketing
    Author : Buffer, Inc Website : [link] --> The post Buyer Insights are the Foundation of Great BtoB Digital Marketing appeared first on Fearless Competitor. Buffer “Companies in the future will compete primarily on the quality of their insights on buyers” Jeff Ogden, President of Find New Customers. Core buyer persona. profile.
  • INBLURBS  |  WEDNESDAY, DECEMBER 14, 2011
    [Websites] 5 Ways to get Customers Inbound in 2012 through Mobile Marketing
    Optimize your website to be accessible from mobile devices. 2. Mobile is on the rise. The evolution of technology which companies like Apple and Google have powered has produced new experiences how people find products and services. They rate, check in and check out of their popular locations. More likely they will not. Tweet this on Twitter!
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