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  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 16, 2011
    [Websites] Edit Your Content: 12 Things NOT to Miss
    Surely you’ve already written more than once about something; you should link the keywords to that post on  your own blog or website. Here’s a checklist for editing your blog content before you publish. She not only corrects errors, but evaluates for clarity and flow. Here’s what I look for: Language. Formatting. Value  .
  • WINDMILL NETWORKING  |  SATURDAY, FEBRUARY 18, 2012
    [Websites] Social Media 101 for Professional Associations
    Although there are always some savvy users of social media in the room when I present, the associations themselves are usually using the same antiquated medium to promote themselves, both internally and externally: a pre-historic website and email newsletter blasts. Why aren’t more professional associations proactively doing this?
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 6, 2011
    [Websites] Marketing Tips to Utilize Twitter
    Integrate Twitter with your content marketing strategy - not only use Twitter to distribute your content, use Twitter slurp to augment it on your website and blog. Twitter isn’t about you, it’s about sharing relevant information with those that follow you. This post also may be of interest to you.
  • CONFLUENT FORMS  |  MONDAY, JANUARY 14, 2013
    [Websites] A 'not provided' tip from your Analytics
    Key word referrers Pretty much since search engines have been around website owners have been able to look at their server logs or analytics and see the key words that visitors used in a search to find their site. And if you're like us it's possible that "(not provided)" in your key words accounts for 30% to 50% or more of your search visits.
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 25, 2013
    [Websites] Why People Love Social Brands
    Use your bio to direct curious community members to your website.  'One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is.  What really matters is why people would want to purchase your brand.  Sound like a fairytale?  Make change work for you.
  • MARKETING CRAFTMANSHIP  |  MONDAY, JULY 1, 2013
    [Websites] Thought Leadership Merchandising: Rising Above the Noise
    How will we apply our Thought Leadership content (other than dropping it on our website) to achieve those measurable outcomes? 'Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing. A great way to accomplish this, is on LinkedIn.”
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Websites] B2B Marketing Tactics That Work Today
    We must have effective websites that are easy to navigate and provide ample opportunity for customer contact and calls to action. Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner  from Citrix and Greg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t ).
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Websites] What’s Google Been Up To? Trying to Take Over The World (Not Really)
    Marketers can still use analytics to see the pages and content that are driving relevant traffic, and from that information it is easy to infer which keywords are helping drive the right kind of traffic to your website. 'What’s Google Been Up To? According to Moz, Google changes its search algorithm around 500-600 times each year.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Websites] B2B Blogging Gets Publishing Discipline
    All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF). That’s another great idea. Holy cow!
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 25, 2013
    [Websites] Research: Why Behavior Matters in Lead Scoring
    At the simplest level, this means letting the sales team have insight into who is opening emails, visiting the website, and responding to campaigns. In other words, how attractive is this potential lead to me ? Interest: Interest score is based on the prospect’s engagement with your campaigns and content. The ROI of Behavioral Lead Scoring.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Websites] The Quintessential Qualities of Modern Marketing Design
    This image on Mini Cooper's website homepage aligns perfectly with their brand. This HubSpot partner consistently creates beautiful visual content , this image appearing on their website's homepage. People across the company can using this guide when developing everything from presentations to infographics to website pages.
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Websites] New Data Reveals the ROI of Inbound [Free Report]
    Within a few months of starting, they don''t have to worry as much about where their next month''s leads are coming from -- they''re consistently getting more visitors to their website and converting them to leads because of the previous months'' work. In a word. Inbound helps them build a sustainable business model. Don''t believe me?
  • WINDMILL NETWORKING  |  MONDAY, APRIL 9, 2012
    [Websites] LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn
    Make sure you also check the profile for a phone number, email address, or a link to a website that may allow you to contact them off LinkedIn. One of the biggest challenges in sales prospecting on LinkedIn is in how to find and contact those who are difficult to message through the site: The Untouchables.  B2B Sales LinkedIn
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MAY 26, 2010
    [Websites] How to measure 5 popular social media channels
    He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Social media can offer some very accurate metrics for ROI. These can offer some of the best mileage and results of any marketing tool.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Websites] Marketing Analytics in Real Life [Cartoon]
    Video: Marketing Analytics 101: How to Measure the Effectiveness of Your Website Learn how to measure the effectiveness of your web site. Download the free video to learn how to measure the effectiveness of your web site. Connect with HubSpot
  • ENGAGE  |  TUESDAY, APRIL 26, 2011
    [Websites] Social Media Friends … with Benefits
    More people are checking out our website, and signing up for our emails Instead of begging (“Put your name in this hat and win an iPad [and oh yeah, get emails from me]”), borrowing (“Maybe if I rent this list of people who have once eaten an orange, they’ll want to hear from me about my organic citrus farm if I blast them with an email!!!”)
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 27, 2014
    [Websites] Keeping Your Office Running During the Polar Vortex
    Put a phone number on your website—on every webpage, ideally—and provide your phone number in online and offline advertising efforts. But there are a few things you can do to enable your office to continue as usual, even in the face of subzero temperatures. Offer Warm Beverages. hot chocolate stand never hurt anyone during a cold snap.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Websites] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    Website URL Reference – this is ideal since 200 character descriptions are not very good for identifying contact information or other communication channels. Website Sections (resources, solutions, etc) specific to targeted Showcase Page. What B2B Marketers Need to Know Right Now. 75 to 200 Character Page Description.
  • HUBSPOT  |  SUNDAY, JULY 14, 2013
    [Websites] Google+ Update Makes It Easier to See What Your Friends Like, and Other Inbound Stories of the Week
    It''s easy to take a picture or video on Instagram, and to include it on your blog or website you just have to copy and paste a snippet of HTML code. 'This week, brands everywhere started to switch things up. New features, new monetization models, and even new data cropped up everywhere. Enjoy! Marketers, let''s get pumped! From The Next Web.
  • B2BBLOGGERS  |  THURSDAY, JUNE 7, 2012
    [Websites] Use Storytelling for Powerful B2B Web Content
    Today’s B2B websites must do more than just sell products and services in order to be truly effective. Website. Your B2B website offers the perfect opportunity to tell a story. Customers are looking for solutions to problems from companies they can trust. Great storytelling sparks emotion. What stories to tell …. Your company.
  • SALES LEAD INSIGHTS  |  FRIDAY, APRIL 16, 2010
    [Websites] Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 30, 2013
    [Websites] Hey Marketing, Do You Know Who Your Customer Is?
    There are a lot of things to think about as a marketer; Website, SEO, Social Media, Blogs, MQL’s, SQL’s, Conversion rates, Public Relations, trade shows and many more that I did not mention. Being a Marketing Pro ain't easy. Trying to please Sales, your CEO and CFO all at the same time, I don’t envy your position. Leads. Thanks for reading
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 19, 2012
    [Websites] 5 Marketing Tools I Am Thankful For
    Warning: it is very easy to get lost in the data when analyzing your website, so I recommend only allocating a couple hours per week for this, or you’ll spend too much time with too little return. Without these tools, it would take more resources, time, and energy to accomplish routine daily tasks.
  • MARKETING INTERACTIONS  |  SUNDAY, MARCH 14, 2010
    [Websites] Marketing Content Must Reach Beyond Two-Way Dialogue
    Susie goes out to your website and does a bit of research, finding another article you designed to answer the questions people like her (persona) have about impact to areas they're responsible for managing. The prevalent consensus about the evolution of B2B marketing is that we need to motivate two-way interactions. Content design.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 8, 2011
    [Websites] Savvy Week in Review - July 8
    Make Your B2B Wordpress Website and Content Mobile Friendly by @diannahuff. With the short work week here in the US, we can't believe it's already Friday! Even though many of us enjoyed short vacations, the blog world was hard at work providing useful insights as always. Here are our favorite gems. Enjoy the weekend!
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Websites] Weekly Wrap Up - April 22
    Quick overview of how some businesses are using this simple DIY video tool to crank out quick multimedia snippets for the websites and social media. If you were treated to Easter egg hunts as a kid, you know the thrill of stumbling across hidden treasure in the tall grasses and tree nooks. Enjoy! why didn't I think of that?"
  • CK'S B2B BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Websites] Social Slam: The Social Media Event Of 2011 (Join Us On April 13th!)
     You can find all the details, including a special hotel package, a full agenda and registration details on the SocialSLAM 2011 website. You're invited to Social Slam: the biggest social media party of the year!  Ticket prices start at $49 (wow!) "  As for that fetching bunch of speakers down there on the right?
  • GREAT B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [Websites] Don’t Major in the Minors of B2B Marketing – by Chris Ryan
    Examples include: creating content, lead generation projects, optimizing your website, meeting with sales counterparts, business social media, competitive research, strategic public relations, and lower-level partner meetings. One of the worst ways to spend your day as a B2B marketer is to “major in the minors.” 
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 7, 2010
    [Websites] When Viruses Really Make You Sick
    The Savvy blog recently fell victim to two separate attacks from the same website. For any of you out there who blog yourselves, you probably know what a pain it is to weed through SPAM comments and delete them on a regular basis. Each time the SPAMmer left over 300 comments on our blog. But the latest attack did get me thinking.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 30, 2009
    [Websites] Savvy Week in Review - October 30
    Enjoy, but don't over indulge! ;) The Savvy Sisters How to Craft an 'About' Page: 5 Keys to Telling Your Story - by @patsiblogsquad Your About Us page is one of the most visited pages on websites. Did we scare you? No worries - nothing but treats here at the Savvy Week in Review. Is yours a boring bio, or is it an authentic story of you?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Websites] 10 Ways to Rock PR Like an Inbound Marketer
    Also include relevant links with anchor text pointing back to your website. To amp up the lead gen value of your press releases, consider linking back to landing pages on your website, too. Public relations isn't easy to master, especially when it comes to media relations. How to Rock PR Like an Inbound Marketer. Marketing Takeaways.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 23, 2010
    [Websites] 5 Reasons I’m Thankful for Social Media
    The Internet opened things up a bit, but creating websites (a dozen years ago) was hard unless you were a programmer. With the annual celebration of Thanksgiving upon us here in the U.S., Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. How did we do this before? It happens. Real people.
  • CONNECT THE DOCS  |  THURSDAY, JULY 22, 2010
    [Websites] Does your B2B Marketing have Consistent Messages?
    Whether those prospects are at your website, blog, receive an email, or are attending a trade show, the story your company shares with them needs to be compelling and consistent. B2B Marketing has become multi-faceted in this digital era. " Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Blogs.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 8, 2013
    [Websites] Beware A New Way Employers and Employees Could Be Liable For Texting On The Job
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'Texting, like email, Facebook posts and videos can get employees and employers into trouble.  Featuring Contributions from Global Thinkers.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 11, 2013
    [Websites] Building A Verifiable Online Identity: Proving You’re The Dog You Say You Are On The Internet
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'In the technology world there’s a saying: no one knows you’re a dog on the Internet. Featuring Contributions from Global Thinkers.
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 26, 2012
    [Websites] 4 Can't Miss Social Media Tips for Small Businesses
    Approaches to Social Media - It’s good to have a website, Facebook, Twitter, Google+, and a blog so that you can engage with an audience on their chosen platform, whatever it may be. If you own a small business and you aren’t using social media by now, you are giving yourself a massive disadvantage in the market.
  • GREAT B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Websites] Attention to “Detale” is Crucial in B2B Marketing
    Missing critical information:  Do you ever find yourself at a product website, decide you want to make a purchase, and then have trouble locating the. With apologies to my excellent English teachers over the years, the headline of this post illustrates why attention to detail is so important in marketing.  It will cost you. business.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 24, 2010
    [Websites] Savvy Week in Review - September 24
    Is it Time to Bury Your Website? Another week draws to an end and the leaves are starting to fall here in New England. With the change of season right around the corner, it's a perfect time to hunker down with some good reads. We've gathered a few of our faves from this past week. Enjoy! Chris Koch (once again) offers practical advice.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, OCTOBER 5, 2008
    [Websites] Digital Literacy, Pragmatism and the Social Construction of Reality at dougbelshaw.com
    As I ‘write’ this I am looking through corrective lenses at a screen that is a representation of a digital ‘reality’ The alphabet by which the words and sentences are constructed is a social construct, as is the programming language by which the website on which you’re reading this came into existence. About.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 10, 2012
    [Websites] Five Tips For Better B2B Marketing Content
    All of your marketing (emails, mailers, display ads and auction point-of-sale) should lead back to your website or a dynamic landing page that responds to each visitor uniquely based on the actions they take on the page. Here are five ideas that will improve the results of your remarketing-marketing: 1. Are you listening? Think about it.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [Websites] 10 Marketing Trends for 2011
    Mobile marketing can now move beyond mobile messaging; mobile email, mobile websites and mobile applications will become viable channels for marketers.  Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  Data integration becomes mission critical.
  • HUBSPOT  |  FRIDAY, DECEMBER 10, 2010
    [Websites] 10 Common Business Blogging Questions Answered
    If you are interested in getting a personal blog review, feel free to request a free website assessment and HubSpot’s inbound marketing experts will be happy to help you out! Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. View the Science of Blogging!
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 5, 2013
    [Websites] Top 10 Tools for B2B Marketers
    Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign. Optimizely: A free software for website optimization, Optimizely delivers A/B Testing, Split Testing, and Multivariate Testing for websites and webpages.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Websites] 4 Things Experts Can Teach You About SEO [New Ebook!]
    Whether you know it or not, your website is already targeting certain keywords. Search engines rank websites according to their authority and relevance to the search terms as well as their authority on the web. Off-page SEO is about building inbound links from relevant websites. You can download it here for free. From HubSpot).
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Websites] How to Run a Successful Time-Based Crowdfunding Campaign
    Highlighting those individuals with a leaderboard on your website or campaign page is a great idea to promote some friendly competition. During this week, you''ll also want to capitalize on your website traffic, including a CTA on your homepage about the campaign. rolling campaigns), which we''ll go over in-depth in this post.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Websites] 11 Things You Didn't Know You Were Doing Wrong on Twitter
    Or maybe even drive more traffic to your website? 'Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Making some of these mistakes might even lead to people UNFOLLOWING you. Collective gasp of horror.*. There''s a lot of interesting content out there. Maybe it is. link].
  • WRITTENT  |  MONDAY, APRIL 1, 2013
    [Websites] A 15-Step Guide to Creating Viral-Ready Branded Content
    If your website hasn’t published any fresh material in several years, your search rankings and sales pipeline could be suffering. Only 4% of first-time website visitors are ready to buy. Content marketing is hot. 33% of the average B2B marketing budget is currently allocated towards custom content creation. Step #3: Be Original.
  • EMAGAZINE B2B BLOG  |  THURSDAY, JUNE 6, 2013
    [Websites] Pay attention to that (wo)man behind the curtain!
    'Your website and digital presence are key to leaving a positive mark.  The eMagine team works hard to make sure you do. But much of our talented team works “behind the scenes”.  Twice a month, we’ll be introducing members of our team, so  you can meet the personalities behind your online marketing. I am really picky- ask anyone,” she said.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 5, 2013
    [Websites] B2B content marketing research
    Most commonly this includes email (94% use), their website (87%), social media (83%), events (71%), their blog (62%) and one-on-one meetings (49%).  'Content marketing works.  So maybe you already have a content strategy, but want to know what your peers are doing.  Or perhaps you’re developing a content strategy and want some pointers. 
  • HUBSPOT  |  TUESDAY, JUNE 21, 2011
    [Websites] The Quintessential Summer Reading List for Inbound Marketers [Free Ebooks]
    The Beginner's Guide to SEO by SEOmoz: SEOmoz's ebook offers a comprehensive introductino to search engine optimization and how to start optimizing your business' website for search engines. School's out! And who ever said summer reading lists should only be a requirement for schoolchildren? Click to Download ). Click to Download ).
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Websites] It's All in Your Head: 9 Reasons You Can't Resist a List
    They''re derisively called “listicles” (list + article) and are considered kind of cheesy, the stuff of workout magazines and mindless websites like Buzzfeed. Consequently, lists drive traffic, which is why website editors demand them, which is why you see so many of them on the internet. She sees this as a curse. She''s not alone.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 15, 2012
    [Websites] The Art of The Ask in Content Marketing
    I've been on websites that gate everything - including case studies. When working on content strategies with clients, the question about which content should be gated always comes up. Content — great content — takes a lot of time, effort and resources to produce. Or does it? The issue isn't the form as much as it's the attitude.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Websites] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. The study covered traffic associated with 424 B2B sites.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Websites] How to Boost LinkedIn Lead Gen With Targeted Company Pages
    Furthermore, you'll also want to use your marketing analytics tool to track the effect of your LinkedIn targeting on the referral traffic and leads you're generating from LinkedIn to your business' website. Leveraging this feature will help you create a more targeted and thus, a more optimized experience for your page visitors.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Websites] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    94 Percent of Websites Still Suffering from Google’s Penguin Update. Percentage of B2B Website Traffic from Mobile Devices Continues to Rise. We are already working with several clients on transitioning to a website experience across device types. Percentage of B2B Website Traffic from Mobile Devices Continues to Rise.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 21, 2011
    [Websites] Savvy Speaks: ENewsletter Best Practices
    Keep the articles short and to the point, but always include links to more information on your website. When do you want to use e-newsletter content to draw people to your website? ENewsletters are a great way to stay top of mind with your prospects and customers. The Savvy Sisters have some advice on the subject: Stephanie. Jamie.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 3, 2009
    [Websites] A Lesson in Brand Longevity brought to you by the letter J
    From their website their stated mission is: We are committed to the principle that all children deserve a chance to learn and grow; to be prepared for school; to better understand the world and each other; to think, dream and discover; to reach their highest potential. Evolution into new media Check out the Sesame Street website.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Websites] Setting Your Social Media Strategy – Part 2
    Kira Wampler, the former group marketing manager of online engagement at Intuit, described online brand presence being divided into the following categories: Your homebase – “inside your home”, e.g. your corporate website, your blog and the company’s on-domain community. The answers should be honest, and set the foundation for future growth.
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    [Websites] 7 Steps to Transforming Into an Inbound Agency
    IMPACT Branding and Design began as a company that only designed websites for its clients. But after the work was done, clients soon came back to Ruffalo complaining that their websites were “broken,” which is to say they weren’t generating the amount of traffic they expected. 'You can’t teach an old dog new tricks. We know. It worked.
  • CONTENT MARKETING TODAY  |  SATURDAY, APRIL 28, 2012
    [Websites] Inbound Marketing: How to Make It More Effective via Inc.
    Unless you’ve been living under a rock, you’ve probably heard of “inbound marketing”–the concept that you should attract prospective customers by offering useful (on a website, for instance). Written by Geoffrey James. The biggest issue: bad timing. See full article on www.inc.com.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 26, 2012
    [Websites] Sales Mgmt: 4 Steps on How to Not Get Fired!
    If  you have not downloaded  our White Paper “Top  40 Sales Management  Actions To Build Predictable Revenue”  from our website: www.AcumenManagement.com   , send me an email Ken@AcumenMgmt.com  and I will send it to you.  Sales Mgmt.:  4 Steps on how not to get fired. Step One: Build an active recruiting plan.  Hit our web site.
  • INBOUND SALES NETWORK  |  TUESDAY, OCTOBER 11, 2011
    [Websites] How Business-to-Business Lead Generation Best Practices Have Changed
    This goes beyond just clicks - but also website visits and other digital behaviors. Marketing, more specifically lead-generation campaigns are undergoing a fundamental change. However, with the advent of proven techniques - research and testing, content marketing and marketing automation - lead generation has changed significantly.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 22, 2013
    [Websites] Be Where Your Prospects Are: Your Business Needs Complete Marketing
    The view of “build it (a website) and they will come” prevailed as the way to ensure a massive business success at a negligible cost. Prospects are engaging in more ways than ever before, and being where your prospect is, be that at an in-person event, searching on Google, or on a relevant 3 rd party website, is critical.
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 6, 2013
    [Websites] 3 Tips For Creating Killer B2B Content That Generates Leads
    Testimonials on a website help with this social proof. 'Artillery B2B Marketing Blog > The Forward Observer B2B marketers with quality content can generate more leads by using customer surveys, clear conversion paths and social conversion. So you’ve got content that really speaks to your buyer persona. Now what? It’s lead generation time!
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 23, 2012
    [Websites] Social, Mobile, Local Media: How Retailers Can Formulate the Best SoMoLo Concoction
    Make access to the social platforms your customers use available from your website homepage. Since one of the primary local uses of smartphones is research, Retailers focusing on the mobile component of SoMoLo will ensure their website is mobile ready. For some, So(Social) Mo(Mobile) Lo(Local) may be a new term. Social. Mobile. Local.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Websites] 5 Ways to Analyze Landing Page Data to Generate More Leads
    The compounding effect of highly converting landing pages over time (while continuing to add even more landing pages to your website) is key to successfully scaling your lead generation. Ever wonder how a landing page you created months ago is performing today? Start tracking the long tail value of your landing pages! That's powerful stuff!).
  • MARKETING ACTION  |  MONDAY, FEBRUARY 10, 2014
    [Websites] 5 Traits of Great Marketing Content
    For this reason, it’s critical that your content marketing be consistent everywhere, aligning everything you publish on your website, blog, and social media sites with your brand image, voice, and messaging. Make it available on-demand from your website, iTunes, or YouTube. 'Eighty percent. Which means you’d better have great content.
  • MARKETING ACTION  |  THURSDAY, JANUARY 2, 2014
    [Websites] 11 Tips to Grow Your Email List
    There are three basic things to do: Understand who you want on your lists; make sure that your website is pulling traffic; make an offer compelling enough that (the right people) will trade their contact information with you. Another common type is a lightbox form that pops up when someone is visiting a page on your website.
  • WRITING ON THE WEB  |  MONDAY, JUNE 28, 2010
    [Websites] Why Use a WP Sales Page Template?
    Blog or Website: Do You Use Wordpress as a Website? Have you tried to create a landing page using Wordpress? And I know others have too. You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Now Suzanne is pretty tech-savvy and she’s also an expert in Wordpress.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Websites] Google Allows Select Brands to Turn Google+ Posts Into Display Ads
    These +Post ads will essentially be display ads of brands'' Google+ posts -- and I mean any post, including ones with videos, images, and Hangouts -- that allow website visitors to comment on posts in the ad and share them within their circles. 'If there''s one company that knows how to shake things up, it''s Google. Social Media Advertisin
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Websites] 6 Brilliant Uses of Video
    The video Website doubles as a capabilities presentation for the creative agency.  by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. 
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Websites] 10 Types of Updates to Power Your Social Media Presence
    It's just one way you can continue to provide value in your social networks without requiring your followers to click through to your website or download another form of content. Earlier this week, I shared some of the most taboo topics that shouldn't be discussed in social media. And you're not the only person who creates remarkable content.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 9, 2010
    [Websites] 3 Definitive Social Media Content Hubs
    That’s where social media content hubs come in: Websites that are publishing content from a variety of these bloggers. Instead of subscribing to 10s or even 100s of RSS feeds or visiting many websites, you can now effectively get the latest information from these 3 social media content hubs.  Foursquare: Rest in Peace?
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Websites] Blogging for Business: 58 Unbeatable Reasons to Run a Blog
    In fact –        without regular updates  – such a website can even hurt your business. 1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. Blogging is critical to get inbound links to your website. Blogging for business is a HUGE opportunity.
  • HUBSPOT  |  WEDNESDAY, AUGUST 1, 2012
    [Websites] Your Simple Guide to Launching a Twitter Advertising Campaign
    This targeting option is beneficial if you're trying to drive visitors to your page off of Twitter and onto a page on your website. You don’t want to upset potential customers with a difficult-to-use website! So you want to start using Twitter's Promoted Tweets, huh? How Do Twitter's Advertising Options Work? Good question!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Websites] Hello Europe! HubSpot's Heading to Dublin, Ireland
    HubSpot’s Keyword tool lets you find and track keywords that will increase your website’s traffic and web rank. You can simply install a bit of code on your site and turn on the privacy policy setting, and HubSpot will automatically add a notification to your website that allows your visitors to opt in to having cookies set in their browser.
  • ANYTHING GOES MARKETING  |  MONDAY, DECEMBER 21, 2009
    [Websites] 5 Mistakes B2B Marketers Need to Avoid in 2010
    This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. 2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Most likely, you are being mentioned.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Websites] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
    Every day marketers write ebooks, social updates, emails, website pages, and so on, that attract customers to your business and represent your company. 'Let''s face it: Getting a job in marketing isn''t easy these days. So how do you get a job in marketing? Core Behavioral Traits. Inquisitive. Decisive. Adaptable. Get Sh*t Done (GSD). Design.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 31, 2013
    [Websites] The hurdles to truly “social” video experiences
    Did it ask you to call a phone number instead of sending you to a website or Facebook page? So for example, you could click on a pair of glasses that an individual was wearing to learn more about them or go to an E-commerce website and purchase the glasses for yourself. 'By Will Overstreet, {grow} Community Member. We observe.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 6, 2011
    [Websites] What Are You Doing to Reach the Young Professional Tradesmen?
    Do you have a mobile friendly website? I know one of the biggest challenges for manufacturers that we represent is getting to the young entrants in the trades. They know how to get to the old guys, they’ve been doing it for years and know that traditional things like trade ads and direct mail programs are effective tools to reach them.
  • VOLACCI  |  WEDNESDAY, MARCH 5, 2014
    [Websites] Tokens for Marketers: Part 1 of 3
    'There are many benefits to using Drupal for your website, and there are a number of really excellent modules that can make marketers'' lives easy. Due to the vast number of available tokens , they can be used throughout your entire Drupal website, increase productivity, and ultimately save you time and effort when putting content together.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Websites] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    You''ve got to switch up your tactics if you hope to grow your following and drive traffic back to your website -- not to mention justify your time to your boss. 'About this time every year, something happens. No, I''m not talking about people celebrating holiday festivities, nor am I talking about your boss'' crazy leftover budget spending.
  • B2B VOICES  |  TUESDAY, MAY 10, 2011
    [Websites] Has Social Media in Financial Services Arrived?
    Wired: CNN Money relaunches website, adds StockTwits for Wall Street Chatter. It’s been a busy week for social media in financial services…and it’s only Tuesday. For years I’ve been an advocate of using social media in a B2B/financial services setting. It allows you to educate, build advocacy and monitor for issues.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Websites] The ROI on sales — more of the interview with Jim Burns of Avitage
    In this question, I asked Jim how he might deal with a CEO who insists on having his salespeople “dial for dollars&# with what I term “naked cold-calling.&#  You should also check out Avitage’s new website, Think Like a Publisher. This is part of a continuing series on my podcast interview of Jim Burns, CEO of Avitage.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 10, 2013
    [Websites] How to Nurture Facebook Fans into Sales-Ready Leads this Holiday Season
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'Let’s buckle down. Have you integrated Facebook seamlessly into your business’ sales funnel for the holiday season? Perhaps my browser was.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 13, 2013
    [Websites] Build Your Network of Brand Ambassadors with Blogger Outreach
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'Ambassadors are people who love you. Bloggers, with their niche audiences and far reach, make perfect brand ambassadors. And cultivate them.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 20, 2010
    [Websites] What Marketers Can Learn From Facebook "Unfriending" Study
    Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Named 2009 "Word of the Year" by the New Oxford American Dictionary, " Unfriend" is used as a verb and the official definition is "To remove someone as a ‘friend’ on a social networking site such as Facebook."
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Websites] LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions
    Because most websites don''t rival LinkedIn or YouTube in domain authority, most people will likely see the LinkedIn version of their content in the SERPs if they choose to publish duplicate content. 'LinkedIn recently announced that they''re opening up publishing access to all users , a perk previously reserved for influencers only.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Websites] 7 Ways to Optimize Content for Social Sharing
    According to a recent study from BrightEdge Technologies, websites that include social sharing buttons generate 7x more mentions than those that don't. Social media can be a very valuable tool for promoting content. So what can you do to help move this process along? Here are some great tips. Magnetize your article titles.
  • HUBSPOT  |  FRIDAY, DECEMBER 20, 2013
    [Websites] Merry Marketing: 7 of the Best Holiday Campaigns of 2013
    From commercials, to interactive websites, to social media contests , there''s always a fair share of top-notch marketing going on in November and December -- and this year proved as much. It also means we get to enjoy some of the most heartwarming and humorous marketing efforts we''ll see all year. Great Holiday Marketing Campaigns of 2013.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Websites] Where Does Content Fit In Your 2014 B2B Marketing Strategy?
    Content marketing is much more than simply adding a blog to your website a few times a week. Marketing teams are depending on content to increase brand awareness, lead generation, customer acquisition, thought leadership and engagement – as well as website traffic and customer loyalty. What The Best Do. Gotta Mix It Up. Case studies.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Websites] 4 Ways to Segment Your Best Leads
    Website Behavior. Do your best leads stalk your website? Website behavior - number of pages viewed, number of website visits, and number of conversion events - can be a group of key factors in identifying your best leads. If you do inbound marketing correctly, you'll be generating tons of leads for your business.
  • ACQUIRING MINDS  |  THURSDAY, JUNE 27, 2013
    [Websites] Marketers are smarter
    New age marketing vendors recognize that education and content offers are vital not only to acquiring new business but to retaining and expanding account revenues in a SaaS world.     Marketing automation leaders such as Oracle Eloqua  (founded 1999), Marketo  (2006) and HubSpot  (2005) post invaluable content for marketers on their websites.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 15, 2009
    [Websites] The Importance of Lead Nurturing radio show, 9/17 at 3:30pm ET
    Why success depends on making your website the go-to place for content about your company and industry. Click here for more information on this radio show. You’ll learn: 5 principles that have a significant impact on producing positive results in a lead nurturing program. How to create a positive image early in the buying cycle.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Websites] IBM Social Computing Guidelines
    If you publish content to any website outside of IBM and it has something to do with work you do or subjects associated with IBM, use a disclaimer such as this: "The postings on this site are my own and dont necessarily represent IBMs positions, strategies or opinions.". Skip to main content. Country/region [ select ]. Introduction. Privacy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Websites] What Your Business Needs To Know About Google+
    Your brand, or even you, might not be able to jump on Google+ yet, but you can get a head start by embedding the +1 button on your websites and blogs. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 19, 2013
    [Websites] How to Pick Keywords That’re Kind of a Big Deal
    Any keywords you use within your website should obviously be related to the content, products, etc. This means, there aren’t very many websites or companies using “Facebook” as a keyword, however, 3.7 Let’s revisit the Chipper’s Coffee Mugs website scenario. found on your site. Monthly Searches: 3.7 billion.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 30, 2008
    [Websites] Make Your LinkedIn Profile Work for You | chrisbrogan.com
    Pingback by LinkedIn and Business Networking Websites: Intro, Video, and Links « Web 2.0 chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008. People who use LinkedIn expertly, like Christopher S. Comments.
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Websites] Best Web Presence Optimization Guides and Tips of 2011
    Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. That sounds like a Google search to me.”
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 25, 2013
    [Websites] Inbound B2B Marketing: Why Content Is The New Coin Of The Realm
    Websites can have a nearly infinite number of pages, multiple emails can be sent, videos can play for hours. 'Artillery B2B Marketing Blog > The Forward Observer Quality content is becoming more important than marketing budgets. Here''s why. In marketing, one of the biggest shifts created by the internet is from space to attention.
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