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  • BIZNOLOGY  |  FRIDAY, JULY 6, 2012
    [Websites] The Seven C’s of Content Quality
    Saying “create quality content” is like saying “build beautiful websites.” Panda (Photo credit: PeroMHC). Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. And Penguin punishes low-quality sites. The seven C’s of content quality.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 11, 2011
    [Websites] How to Leverage Twitter for Sales Intelligence
    The easiest method is to look for the Twitter symbol on the website or to run InsideView to search for contacts with Twitter profiles. Leveraging social media during a sales process can make a huge impact on the deals you are working on. Where they travel, who they hang out with, even as much information as how they are feeling. Job openings.
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Websites] What is a Community Manager and Does Your B2B Company Need One?
    Google Analytics also offers a Social Reports tool that should be used to track how long visitors from certain social networks stay on your website and what they do/where they travel within the website and also measure how your content is being shared on social networks. So what does this term really mean? The short answer is yes.
  • ANNUITAS  |  THURSDAY, APRIL 3, 2014
    [Websites] The Single Most Common Lead Scoring Failure: Not All Content is Created Equal
    They are then “cookied” by the platform and each subsequent visit to the blog (or website) is noted against their record. 'Most lead scoring models fail — at least initially. It takes a little time to learn the implications of one simple, undeniable fact: not all content is created equal. and the program is launched.
  • MODERN B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Websites] 5 Free B2B Marketing Tools
    This free marketing tool provides a wealth of insight into how a website is performing. Plus, determine the most successful sources for sending traffic to your website. This Twitter monitoring website enables you to track brand, competitor or keyword mentions – and respond accordingly. Google Analytics. product, promo code).
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Websites] Small Business Owners: Time to up Your Digital Game [Infographic]
    How to Build a Better Website. 'In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare. All rights reserved.
  • VIEWPOINT  |  TUESDAY, AUGUST 27, 2013
    [Websites] Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!
    Leads who had visited the website at least three times. 'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. During a breakfast meeting with Steve last week, he got right down to business. Man we are hurting. I asked. I asked.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Websites] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    Algorithms are like recipes: They’re formulas that include a bunch of different variables that search engines use when they crawl your website to determine how your page should rank in search results. If you need to know what a 301 redirect is, you might be t hinking about a website redesign. Huh? ”. moments at my time here at HubSpot.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Websites] 10 Blogging Tactics That Increased One Business' Traffic by 300%
    6) Made sure its blog was on the same domain as its website. River Pools blogged on the domain that also hosted its company website so that all inbound links to blog articles also gave SEO credit to the primary domain. That way, non-blog website pages could rank well too. 10 Things River Pools and Spas Did Right While Blogging.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Websites] The Evolution of Demand Generation In 2015
    Starting with if their digital marketing efforts (for example social, search, website, etc.) 'Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation.
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Websites] Learn Holistic Lead Nurturing
    Also, they can track the responses at a very detailed level, including monitoring of website visits. Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. Creating a Dialog.
  • EARNEST ABOUT B2B  |  FRIDAY, OCTOBER 7, 2011
    [Websites] The epic rise of online video in B2B
    65% of senior executives go on to visit a vendor’s website after watching their video content online ( source: Forbes ). From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online. The fact is video has become one of the fastest growing content channels in history.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 10, 2012
    [Websites] 5 Offers to Drive Lead Generation
    Customers want, or even demand, that you showcase your value by providing services or information on your website. It shouldn’t be a lone sales pitch with a form saying “give us your phone and email so we can call you 20 times during dinner” Your website should be a tool driving conversation. Webinars and podcasts.
  • PUZZLE MARKETER  |  THURSDAY, APRIL 19, 2012
    [Websites] Online Ad Metrics & the Google Activate Initiative
    This is used by most private websites and display advertising. Watch this video below for even more explanation: Related posts: Audit Your Website for SEO Digital, Social, Brands in 60 Seconds [Infographic] 6 Insightful Blog Quotes for Puzzle Marketers. On the opposite side of the spectrum is the CPM (cost per impression / view) model.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Websites] Five of the All-Time Biggest Blogging Questions Answered
    have no plans to monetize my blog directly, but I’m hoping that people who love the free content will support me by buying adjacent products on my website such as my Social Media From Scratch video tutorials , books, or instant coaching services. As I teach and speak, I start to see certain themes in the questions I’m asked.
  • EB2BLEADS  |  TUESDAY, NOVEMBER 22, 2011
    [Websites] Inbound And Outbound - Fundamental Communication Building Blocks
    Firstly I'd like to start by pointing out this from the CIM website: I tried to find a similar definition from the IDM (which I couldn't), instead I found this: Both agree with me, that the meanings and definitions are constantly being redefined and challenged. little perspective. So, it looks like I'm off to a good start. digress.
  • EB2BLEADS  |  FRIDAY, MARCH 25, 2011
    [Websites] Simple Social Media Marketing Strategy
    By taking part in social media you can help your business by; Improving the SEO of your website. Promoting you, your business and your website. You may have talked about it, some think they already do it, but what actually is social media marketing ? Following a permission based marketing approach. Article written by eb2bleads.
  • EB2BLEADS  |  MONDAY, JANUARY 31, 2011
    [Websites] Differences In Sales Lead Qualification
    As well as information gathered during surveys and downloads you can also see how an individual interacts with your businesses online marketing assets (websites etc.) Before I get into the specifics of sales lead qualification I would like to make a clear distinction between the types of “qualification” that exist. over time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Websites] Business Lessons from Bruce Lee and the World Cup
    realized that: My website was (and still is) un-responsive, which is a no-go in the mobile future. realized that: - My website was (and still is) un-responsive, which is a no-go in the mobile future. 'By Mars Dorian, {grow} Contributing Columnist. When you pour water in a cup, it becomes the cup. Water can drip and it can crash.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 11, 2013
    [Websites] Why Social Media Hasn’t Replaced the Traditional Marketing Funnel
    By 2005, I was giving talks about SEO, lead generation and why a Website wasn’t an “online brochure” (positively HATE that term!). 'For over a year now I’ve been thinking about how marketing has changed due to social media. Back in 2003 or thereabouts, I could see how the Internet was changing everything. Marie Forleo?
  • KEO MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Websites] Let Customers Guide Your Content Marketing
    That’s because marketers are realizing the many benefits of a robust and well-planned content strategy, including better search results, establishing authority and expertise, building trust in your brand, and boosting website traffic. Monitor your social media accounts and the comments or feedback sections of your website.
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 15, 2013
    [Websites] Conversation Analytics is Officially Here
    Website - You can also visit the Conversation Analytics page on our site to see presentations, screenshots and other information about Conversation Analytics. 'The waiting game is over. The feature that will forever change call tracking is here. Late last week we released Conversation Analytics. What Is Conversation Analytics?
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2011
    [Websites] The 15 Best Facebook Pages You've Ever Seen
    Threadless also carries over important functionality from its core website, allowing users to vote for t-shirt designs and enter design contests. This is a great example of a robust page that, in many ways, functions like a business website. With more than 800 million users, Facebook is a major player in the world of social networking.
  • HUBSPOT  |  FRIDAY, DECEMBER 3, 2010
    [Websites] 12 Solutions to Ecommerce Sites' Biggest Marketing Challenges
    Last Tuesday, we hosted a live Website Optimization webinar for Ecommerce websites. We've turned our attention to those questions here, and have addressed some of the core marketing challenges every Ecommerce website faces today. Audio and video can be an effective way to engage website visitors. Absolutely.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Websites] How to Write a Blog Post: A Simple Formula to Follow
    Anchor text is the word or words that link to another page -- either on your website or on another website. Having a website that is responsive or designed for mobile has become more and more important. 'According to Ignite Spot , 77% of Internet users read blogs, 6.7 Blogging is clearly here to stay. There are 6.7 Anchor Text.
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 25, 2011
    [Websites] February Mi6 Chart Toppers
    think smart marketers will advertise on Linkedin, Facebook and Twitter to drive traffic to their social media outposts and their websites to accomplish specific outcomes. Quick Thought: I think it’s important for companies to think about how they can use their websites more. February 2011. to marketing professionals. Related Posts.
  • ENGAGE  |  MONDAY, JULY 11, 2011
    [Websites] How to Think About SEO Like a Human
    G aming search engines is like lying on your profile on a dating website. You might get away with it for a while, but eventually, you’ll be exposed for what you really are. Posting a picture of a gorgeous model instead of your own? Falsely representing your wealth or your humanitarianism? Search engines work the same way.
  • ACQUIRING MINDS  |  THURSDAY, JUNE 27, 2013
    [Websites] Marketers are smarter
    New age marketing vendors recognize that education and content offers are vital not only to acquiring new business but to retaining and expanding account revenues in a SaaS world.     Marketing automation leaders such as Oracle Eloqua  (founded 1999), Marketo  (2006) and HubSpot  (2005) post invaluable content for marketers on their websites.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 17, 2009
    [Websites] Four Ways to Spread Your B2B Marketing Content Further
    love show notes because I don't have to worry about remembering a website or other tidbit I found interesting. Although this isn't specific to B2B, anyone can use this format: on their website, you can listen to the podcast, download a transcript of every episode or subscribe. I have a confession: I don't like video. don't.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 17, 2009
    [Websites] Four Ways to Spread Your B2B Marketing Content Further
    love show notes because I don't have to worry about remembering a website or other tidbit I found interesting. Although this isn't specific to B2B, anyone can use this format: on their website, you can listen to the podcast, download a transcript of every episode or subscribe. I have a confession: I don't like video. don't.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 12, 2012
    [Websites] Are You Making These Costly Holiday Mobile Mistakes?
    Specifically in a mobile environment, the impact that font size, location, showing/not showing, color of stock and shipping status has on website conversion rates might surprise you. Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And nearly 51% of the U.S. Census department figures. won’t return.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Websites] Rise of the Marketing Platform
    This was true even for digital channels such as display ads and PPC – even the website was one-size fits all.  Think about it: when you send a customer a relevant email, you don’t expect them to hit reply; you expect them to come to your website. Today, your website can be as personalized as your email. Ready for it? Why Now?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 28, 2010
    [Websites] Why Facebook is more important than your house
    Facebook is no longer a website. “What’s going to be the next Facebook?&#. love debating the implications of social media trends with my students and this question comes up a lot.   . My short answer is “There isn’t going to be one&# … a response which always results in surprised and confused faces! Agree?
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [Websites] Why the Blog Post Is the New Ad Unit
    11) Blog posts increase website and landing page traffic. Blog content doesn't only have to be published on your own website. And by contributing content to other websites, you can extend your brand and your thought leadership to a broader audience. Back at the turn of the century, blogging was in a nascent state. Of course not.
  • TYPE A COMMUNICATIONS  |  MONDAY, JANUARY 5, 2015
    [Websites] 12 Months of Learning From 12 Top B2B Marketers
    Much of her focus for 2014 was on simplifying the brand across the enterprise, from the website experience to industrial design. 'January 6, 2015. One of the things I love about looking at the clean slate of a new year is 365 days of possibilities. Huge change all at once can be hugely overwhelming. Clearly, it’s worked. Build It.” licence.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Websites] How Smart Marketers Are Sabotaging Their Calls-to-Action
    Let''s take this blog post we published a while ago as an example: " How to Satisfy Every Stakeholder In Your Next Website Redesign." We had a CTA ready to go that we''d used for a while that promoted our offer Website Redesign Planning & Progress Kit. 'We''ve all heard the regular call-to-action best practices by now. It did.
  • DIGITAL VOICES  |  TUESDAY, JULY 2, 2013
    [Websites] Getting Back to Basics with Twitter: 5 Key Tactics to Maintain a Strong Social Presence and Keep Users Engaged
    Measure the referral traffic from Twitter links to your website. 'Despite the emergence of trendy new social sharing apps like Instagram Video, Vine and SnapChat, Twitter remains one of the primary social networks for brands to engage with their customers. Rome wasn’t built in a day but rose slowly, brick by brick, over time.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 24, 2010
    [Websites] Social Media with Email Marketing – is it the Super Combo?
    Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Resources
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 10, 2009
    [Websites] ClickInsights: 3 important components that will make a great case study
    Her website is Linn Communications. Find her website at Global Copywriting. Her website is Ten Ton Marketing. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). All case studies are not created equally. Why are some case studies more effective than others? Blogs. Books. Others.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Websites] Setting Your Social Media Strategy – Part 2
    Kira Wampler, the former group marketing manager of online engagement at Intuit, described online brand presence being divided into the following categories: Your homebase – “inside your home”, e.g. your corporate website, your blog and the company’s on-domain community. The answers should be honest, and set the foundation for future growth.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 7, 2010
    [Websites] B2B Lead Generation without Lead Nurturing is Doomed to Fail
    It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. Source: Marketing Sherpa/ KnowledgeStorm). What is lead nurturing?
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Websites] 5 Tips to Be a Lean, Agile Inbound Marketer
    You need to find your customers, then attract them to your website with the right blend of content, social media, and SEO. One of the most popular books circulating around HubSpot this fall is Eric Ries’ New York Times best seller, The Lean Startup. Lean What? What's Lean Got to Do With Inbound Marketing? right away. WRONG! Translation?
  • SYNECORE  |  SATURDAY, FEBRUARY 16, 2013
    [Websites] The Best Branded Content of the Week: February 16, 2013
    The campaign features its own dedicated website with live Twitter feeds showing chats with the inventors. The website is a very creative way to get people engaged with Spotify and its music offerings. It's been a busy week online, and social media has been buzzing with viral videos and valentines. Honda – Innovator Series. Google.
  • SYNECORE  |  SATURDAY, JANUARY 26, 2013
    [Websites] The Best Branded Content of the Week: January 26, 2013
    Using mobile apps, video, or websites, I see more and more brands creating campaigns that are truly integrated. An elaborate quiz has been set up on their website that determines how many days you have left on this earth. Brands are getting smart about promoting their branded content across multiple channels. Diesel – Days to Live.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 21, 2010
    [Websites] Say “Cheese” Please – Creating and Maintaining Your Online Identity
    Show you care If you don’t have a picture (or at least an identifiable avatar) it just looks like you aren’t taking wherever you are – be it LinkedIn, Twitter, a group forum, or even your own website – all that seriously. You can visit her website at www.smartb2bmarcom.com.You know who you are.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 9, 2012
    [Websites] Should Your Business Buy Tumblr Ads?
    In other words, the ads don’t lead people to a website, landing page or other outside site. by Jesse Noyes | Tweet this If you’ve witnessed the birth of an Internet meme in the past two years, there’s a good chance you’ve visited Tumblr. Now it’s time to cash in. The open question is, Will anyone buy Tumblr ads?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 5, 2012
    [Websites] How to Improve the Visibility of Your Marketing Videos
    When Google bots crawl your website, they hit all the sweet spots, just as you planned. Embed code: If placing videos on your website or blog, be sure to include the original location of your video, aka the YouTube or Vimeo URL. Google: You can submit your sitemap to Google just as you would for your website. Power in Numbers.
  • HUBSPOT  |  FRIDAY, JUNE 1, 2012
    [Websites] Answers to Your Top 10 Questions About Facebook #FB4Biz
    There are quite a few little things you should take care of (such as making sure the information on your page is complete, accurate, concise, and includes a link to your business's website) to ensure that your page is well-optimized and engaging in order to attract more likes. In fact, when one of your fans interacts with (i.e. Is that true?
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2011
    [Websites] 3 Strategies for Getting Found in a Mobile World
    Ensure a Mobile Optimized Website. The first step in exploring the mobile world for your business is to optimize your website for viewing via a mobile device. Serve up your mobile site to mobile users – sounds pretty simple and it is if your website is hosted on a CMS that supports mobile optimization.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 29, 2010
    [Websites] How Relevant Marketing Content Helps B2B Branding
    Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now. Branding is an expense item like the rest of marketing. Definitely not.” Resources
  • GREAT B2B MARKETING  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Websites] Why B2B Marketers Should Focus on Lifetime Value
    More info on how to create lifetime value can be found at the Fusion Marketing Partners website.   . Too many B2B marketers have a shortsighted view about objectives. By contrast, the successful marketer knows that marketing is a long-term process. After calculating lifetime customer value, two things should become apparent.
  • GREAT B2B MARKETING  |  MONDAY, JUNE 7, 2010
    [Websites] A Word is Worth a Thousand Pictures by Christopher Ryan
    Take a look at your Website as if you are a person looking for what it is your company offers.  It is said that “a picture is worth a thousand words.”  While this can be true, it is also true that a mere handful of words can have more power and impact than a thousand pictures. Words help you develop your imagination. Kennedy. Words! Words!
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Websites] How to Grow Inbound Links With Guest Blogging Opportunities [@InboundNow #34]
    In this episode of Inbound Now , we discuss how to find guest blogging opportunities to grow the number of inbound links pointing to your website. Inbound links are by far the leading factor in how well your website will rank organically in search engines. Runtime: 12:46. Use Advanced Search Queries. Use Social Media. If so, good job!
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Websites] Top 56 B2B Marketing Posts October 2010
    Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Google Website Optimizer. Free Website Strategy and Planning Guides.Now Available , October 14, 2010 We, at ClientBridge , are very process-oriented. Is social media creating a generation of cowards?
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Websites] Does mobile search work for your business?
    Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. Which begs the question: does mobile search work? Conclusion.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 4, 2012
    [Websites] 5 Power Tips for B2B Company LinkedIn Profiles
    Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. In the B2B space, LinkedIn may be the best social media site to take stock in. Remove any employees who don’t work with you. Recently LinkedIn added this feature to Company Page Admins.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Websites] 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
    Your ultimate goal of participating in social media is likely to drive traffic back to your website so you can convert those visitors into leads. If that's the case, you'll want to make it as easy as possible to direct your social media fans and followers back to your website where those conversions can take place. Are you in the U.S.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 23, 2010
    [Websites] Somebody Call 911! We’ve got a 301 Emergency!
    How to check if you have a 301 redirect set up: The easiest way to check if your site has a 301 redirect set up is to head over to our Website Grader. Just type in your URL to get your website graded, and we'll give you lots of SEO tips for your website including whether or not you need to set up a 301 redirect.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 22, 2011
    [Websites] Facebook may be worst option for consumer engagement
    Likewise, a study of UK eCommerce retailers showed only 3% of website traffic came from social networks , with search and promotional emails driving greater traffic. By Neicole Crepeau, Contributing {grow} Columnist. When marketers think about social media, they tend to focus on Facebook and Twitter. They want coupons. 93% of the Inc.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 4, 2014
    [Websites] Four Dumb Ways to Prevent Revenue
    In an effort to prevent real people on the outside from bothering real people on the inside, this company decided to remove all information from its website that might lead to that sort of disturbing fraternization. 'Here is a story about how  four dumb companies managed to prevent significant deals from coming in the door. Dumb Company #1.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Websites] Internet video killed the TV star. The rise of YouTube for B2B advertising
    No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. '“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. Communities of millions and brand new stars.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 9, 2013
    [Websites] The Six Keys to Small Business Social Media Marketing Success on Facebook
    Have you generated 50% of your website traffic from Facebook? After their Beta website launched on March of 2012, they turned their attention toward Facebook advertising. They promote links to their user’s profiles, rather than their own website’s landing pages. Ciaran Connolly, co-founder of Profile Tree, has. says Connolly.
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Websites] Lead Scoring: 13 Criteria You Should Be Using to Grade Leads
    What a lead does on your website says a lot about their level of interest in spending money with your company. How often a lead interacts with your website and its content is another indication of how interested they are in making a purchase with your company. Has a lead stopped visiting your website? 1) Contact Information.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Websites] How to Cultivate a Company-Wide Social Media Culture
    Gone are the days when it was innovative to have a website. 5) Integrate social media into your website. You know what website people in your company visit all the time? The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Today, it's all digital, baby. What benefits do we reap as a result?
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, AUGUST 3, 2012
    [Websites] The End of Solution Sales
    will also be including this document/blog in my August newsletter: “ Why Sales Managers Succeed!” , if you haven’t subscribed to our free monthly newsletter simply go to my website. The End of Solution Sales. The Role of Sales Leadership & Management. Now what does that title mean to you? At 35,000 feet it woke me up. Are their agile?
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Websites] How to Integrate Inbound Call Tracking With Online Analytics
    recent comScore study commissioned by Google concluded that 63% of website visitors completed their purchases offline. That means all the marketing effort going into attracting and nurturing website visitors is not properly being accounted for. On one side of the wall -- the click side -- life is rich with data. See the image below.).
  • ENGAGE  |  WEDNESDAY, APRIL 6, 2011
    [Websites] 101 Online Video Stats to Make Your Eyes Glaze Over
    75% of all executives said they watched work-related videos on business websites at least once a week, and more than 50% use YouTube to watch those videos. executives surveyed by Forbes in October 2010 visit a vendor’s website after viewing a work-related online video. But, don’t worry, you wouldn’t be the only one. of the U.S. of U.S.
  • WRITTENT  |  THURSDAY, DECEMBER 12, 2013
    [Websites] 7 Breaking SEO News Updates that Will Take Your Business to New Heights
    When websites break Google’s webmaster guidelines with outdated tactics like buying links, they’re typically caught. The search engine responds with an official spam warning, and may eventually ban some websites from appearing in search results. This concept is illustrated below using real estate website Trulia:  .
  • CONVERSIONATION  |  THURSDAY, MAY 19, 2011
    [Websites] Social Media and Inbound in B2B Marketing: Evolutions and Challenges
    70% of respondents will spend more on their website marketing, followed closely by email 68% and 62% reporting they planned to increase spending on social media. According to a survey by  BtoB Magazine , stead on is the way to go when considering online business-to-business marketing tactics.78.5% This causes one to wonder why not?
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Websites] 5 Steps to Mastering Multichannel Marketing
    Website. 'Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” ” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Define Your Approach. Think outside the box of the marketing department. Landing pages.
  • B2BMARKETINGSMARTS  |  THURSDAY, APRIL 21, 2011
    [Websites] Non-stop tips and insights for the muddled B2B marketing mind.
    These mighty statements from recognized leaders and experts can instantly clear a confused mind on topics such as Brands and Branding, Communications, Creativity, Data Management, Decision Making, eMarketing, Job Searches, Website design and so much more. It ranges from the fun. The first, of course, is ransom notes.&# Philip Dusenberry.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Websites] 9 Silly Pinterest Mistakes Only Rookies Make
    While this may not be the biggest lever for you to pull in your SEO strategy, it could help get more people to visit your website from your Pinterest profile. Enter UTM codes -- a clever way to understand if Pinterest is directing prospects to your website, landing page, or product page. 2) Not Using Your Page’s "About" Space.
  • HINGE MARKETING  |  FRIDAY, APRIL 18, 2014
    [Websites] 3 Strategies to Take LinkedIn to the Next Level
    Think of it this way: you can share and promote anything on LinkedIn that you might also share through email marketing or on your website. Leveraging more than one channel will increase your conversions, website traffic, and develop your brand’s online reputation and visibility. Make sure to fill out yours.) This is a good start.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Websites] How to Get 100,000 People to Read Your Blog [Free Ebook]
    For many marketers, just getting 100,000 visitors to a website seems impossible -- never mind figuring out how to entice them to become active email subscribers. 'What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? Blogging
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 9, 2013
    [Websites] What to Look For When Seeking Out Bloggers Who Are the Perfect Fit
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'Bloggers and their word of mouth recommendations are invaluable. When the blogger is a good fit, that is. Read This BEFORE Reaching Out!
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Websites] The Button Color A/B Test: Red Beats Green
    Back in the day, we ran a button color test on the home page of Performable's website , and the results surprised us. websites. What kinds of A / B tests have you run on your own website? Button color is one of the longest standing debates in the world of conversion and optimization. Everyone seems to have their favorite color.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Websites] 33 Stats That Paint a Picture of the Future of Marketing
    HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. so we can solve them! Social Media and Social Lead Nurturing.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Websites] Nurturing Cold Social Leads is a Lot Like Online Dating
    Cathys network of people may or may not know your brand, but they trust Cathys judgment, so if she shares something interesting they might just click through and land on your website. That video sits on your YouTube channel and on a landing page on your own website. 'I hate to admit it, but I know a lot about online dating.
  • THE EFFECTIVE MARKETER  |  TUESDAY, SEPTEMBER 25, 2012
    [Websites] 10 Do’s and Don’ts of Partner Marketing Programs
    Provide your partners with content snippets about your company and solutions that they can use on their websites and social channels. I’ve been on both sides of the table, both as the vendor putting together partner marketing initiatives and as the reseller making use of the marketing resources a partner company has made available.
  • BIZNOLOGY  |  THURSDAY, AUGUST 29, 2013
    [Websites] 7 Ways to Make Your Content Marketing More Useful
    Distinguish your website. 'Image credit: Koratmember/freedigitalphotos.net. What’s the purpose of your content marketing strategy? While brand awareness, improved SEO, and fresh leads certainly aren’t the wrong answers to that question, your primary goal should be to useful to your potential customers. Provide Specific Answers.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 22, 2014
    [Websites] The 8 Most Overused Words in PR and Marketing
    After all, ultimately you’re hoping your PR press release , pitch, brochure, email or website marketing copy will capture attention and get readers to do something. 'When you’re writing about your own product or service, it’s easy to fall into the habit of hype. It’s understandable. Probably not. All rights reserved.
  • EB2BLEADS  |  MONDAY, FEBRUARY 7, 2011
    [Websites] How Do You Qualify Leads Generated By B2B Marketing Online
    If a prospect visited a typical B2B website , I would bet that company would have no way of knowing if they would ever become a customer, or even who they were. So when a prospects comes to your website they need to be given the opportunity to engage. You Can’t Qualify Leads Unless Prospects Engage With You.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Websites] 14 Key Takeaways from the B2B Content Marketing Report
    Not surprisingly, the top metrics used to measure content marketing success are website traffic (63%) and downloads / conversions (59%). 'The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. And content marketing ROI remains difficult to measure. Current customers may be under-valued. roughly weekly).
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 5, 2014
    [Websites] Get the Most from Your Transactional Emails
    As long as the vital info is covered and easy to read, don’t be afraid to include links to your website or a call-to-action button. They’ve included links to their social networks and to different parts of their website, just in case you need them. Okay, that definition may be a bit dry, but it does it the job, right? 
  • WEBBIQUITY  |  FRIDAY, OCTOBER 19, 2012
    [Websites] What to Know Before You Start Your Blog
    Your domain name is like the brand of your website; it will reflect its identity and mission. Guest post by Darcy Leutkemeyer. Whether you’re starting a business, documenting your travels or writing for self-expression, transferring great ideas to the Web is a step-by-step process. Organize Your Ideas. Is your blog private and personal?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 19, 2013
    [Websites] How Siri and Google Now could change the social media landscape
    Twitter’s spat with Instagram and Facebook’s continuing restrictions on data use are all about making sure that you use their website and applications — i.e., come to their house  –so they can serve you the ads that make them money. By Neicole Crepeau, Contributing {grow}  Columnist. That’s where your friends and family are. Agree?
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [Websites] What Savvy Marketers Can Learn From a Guy Who Spent $6 on Google AdWords
    You can visit her website at www.smartb2bmarcom.com.Late last week Twitter was all atwitter (sorry) with this interesting news tidbit: How to Get Ahead in Advertising with Six Dollars and Google. Hiring me is fun, too.&# Is yours targeted enough? What does that mean for B2B marketers? Quick! Her main motivation for doing a good job?
  • SALES LEAD INSIGHTS  |  MONDAY, JUNE 21, 2010
    [Websites] What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Interested in learning more about B2B marketing automation and how it may benefit your company? Date: June 29th. Time: 8:30 am to 10:00 am.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 5, 2014
    [Websites] How to Cross-Promote Your Email Content [Guide]
    Here are a few smaller scale tips: Use the big three To cross-promote on a small scale, use your biggest digital assets: email, social media and your company website. Use your business website Don’t forget that your business website is a prime piece of digital real estate. What does cross-promotion mean? Absolutely.
  • CRIMSON MARKETING  |  TUESDAY, JUNE 4, 2013
    [Websites] What’s Vertical Messaging Really About?
    Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. 'Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. It’s imperative to develop a new marketing and channel strategy as well. .
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 14, 2013
    [Websites] Carnival Cruise Lines Revives Brand with Social Media
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'As we all heard, Carnival Cruise Lines has endured an array of bad press over the past few years. Featuring Contributions from Global Thinkers.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 26, 2013
    [Websites] How to Grow Your Business via Word of Mouth – Become Fans of your Fans
    Author : Buffer, Inc Website : [link] --> The post How to Grow Your Business via Word of Mouth – Become Fans of your Fans appeared first on Fearless Competitor. 'Buffer One of the very best ways to grow revenue does not cost a dime. And it’s such a simple idea, anyone can embrace it. Become fans of your fans. “You guys rock!”
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 6, 2013
    [Websites] 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group
    Author : Buffer, Inc Website : [link] --> The post 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group appeared first on Fearless Competitor. 'Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. What should your revenue improvement priorities be? Carlos Hildago. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [Websites] Business Turn-Around Strategy – Why Marketing is the Imperative
    We recommend you start with a visit to Find New Customers , our website packed to the rafters with great free content on B2B lead generation and marketing. After reporting a loss for several quarters with declining revenues, the Board sends the company founder into retirement and picks a successor. So what’s that newly minted CEO to do?
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 19, 2011
    [Websites] Why “We’re the Leading Provider of” is NOT!
    Here’s an example: Olive Software – the leading provider of digital edition & digital … A click on their website takes me to their “ value proposition.” Lead Generation Companies | Why “We’re the leading provider of” is a BIG Mistake. Lots and lots of hits. There’s one small problem.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Websites] 5 Strategies that Fuel the Sales and Marketing Machine
    By having insight into a prospect’s full history, the rep is able to see the marketing investment in the future customer: ads, emails, webinars, the website, and automated nurturing campaigns. by Andrew Spoeth I was recently thinking about an event I attended in January. The event was, however, subtly different. don’t work in sales.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Websites] SEO Q&A With Dan Posner of Leadgenix
    Search engines are considering content and websites to be more authoritative on the basis that more people are “talking” about them online. Companies have the best hope of improving search rankings by employing an online presence strategy that is very well rounded, encompassing social media, blog posting, website optimization, etc.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 2, 2014
    [Websites] Blogging Labor: Top 10 Posts of the Past Year
    What’s the source of the largest share of social traffic to websites? 'In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. If you’ve missed any of these, here are top 10 (actually, 11) posts, in ascending order. Enjoy! April 22, 2014. It Depends.
  • EB2BLEADS  |  THURSDAY, JANUARY 5, 2012
    [Websites] How Blogging For Lead Generation Works
    Conventional catalogue websites are static, in that once the main pages have been defined and published little or no updates are made, until the sites is either rebranded or redesigned once again. In the early days blogs were looked upon as silly, however early adopters learned to turn them into tools for search engine marketing. If so, how?
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Websites] Blogging for Business: 58 Unbeatable Reasons to Run a Blog
    In fact –        without regular updates  – such a website can even hurt your business. 1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. Blogging is critical to get inbound links to your website. Blogging for business is a HUGE opportunity.
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