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FEARLESS COMPETITOR | SUNDAY, MARCH 10, 2013 Lies, Damned Lies, and Statistics – a witty and funny TED video with over 1 million views. Author : Buffer, Inc Website : [link] --> The post Lies, Damned Lies, and Statistics – a witty and funny TED video with over 1 million views. 'Buffer. 1,141,175 Views. Any TED video with over a million views is worth seeing. How do you rate it? Sebastian Wernike. “Jaw-dropping”? “Unconvincing”? Sunday Posts -
MODERN B2B MARKETING | THURSDAY, MARCH 28, 2013 Improving Content Conversion with Dynamic Content Past behavior: Responses to emails or actions taken on your website can help inform a person’s interests and/or place in the buying cycle. by Dayna Rothman Today’s marketers know that quality content is essential to marketing success. Content needs to educate, excite, and inspire prospects, customers, and partners alike. -
B2BBLOGGERS | WEDNESDAY, MAY 26, 2010 Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com. According top the Ipsos MediaCT study: 56 per cent accessed content through mobile phones or Blackberries in the last year 37 per cent read a blog Over a third used social networking websites with Linked In leading the pack. Think Mobile. Well let’s start with their perception of time and their need to stay connected. Agree? Disagree? -
HUBSPOT | FRIDAY, SEPTEMBER 24, 2010 10 Almost Instant Responses to Your Google Instant Questions Because Google is now predicting what people are searching for and displaying the results before the user even hits enter, more and more website are going to be targeting predicted keywords. If someone is searching for something else and your website did pop up as a result, it is unlikely that they would not be a good lead anyway. -
VIEWPOINT | THURSDAY, MAY 10, 2012 PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. BtoB Magazine Website: www.btobonline.com. Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine.
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SALES LEAD DYNAMICS | THURSDAY, APRIL 19, 2012 For an Effective Elevator Speech Obey The 10 Commandments This is a quote from a law firm website. Fred the marketing consultant is at a networking event. He’s explaining his business. Mary, the woman next to him, is falling into a boredom-induced trance, a common occurrence at networking events. Fred’s speech violated the 10 Commandments. It’s a sales pitch. It’s boring. It’s pompous. Don’t brag. -
SALES LEAD DYNAMICS | THURSDAY, APRIL 19, 2012 For an Effective Elevator Speech Obey The 10 Commandments This is a quote from a law firm website. Fred the marketing consultant is at a networking event. He’s explaining his business. Mary, the woman next to him, is falling into a boredom-induced trance, a common occurrence at networking events. Fred’s speech violated the 10 Commandments. It’s a sales pitch. It’s boring. It’s pompous. Don’t brag. -
SALES LEAD DYNAMICS | THURSDAY, JUNE 9, 2011 Do You Have a Brand? This means that your website and LinkedIn profile better be up to snuff. I used to think a brand was just a logo. also used to think that “branding” applied to consumer products, not to b2b businesses or professional services firms. Wrong on both counts. A brand is a lot more than a logo. And it’s more than a niche. It’s your reputation. -
SALES LEAD DYNAMICS | MONDAY, MAY 2, 2011 Tantalize Your Prospects with Intriguing Messages Share An Insightful Idea “Over the past month, I’ve invested a great deal of time studying your website and what you’re trying to accomplish with it. You’re going crazy trying to reach Ms. Prospect. You’ve called her four times but she hasn’t picked up the phone. She hasn’t called you back. No response. They all sound alike. -
SALES LEAD DYNAMICS | THURSDAY, SEPTEMBER 9, 2010 Are Your Voicemails Putting Prospects to Sleep? Share An Insightful Idea “Over the past month, I’ve invested a great deal of time studying your website and what you’re trying to accomplish with it. “Hi, Mary, this is Fred Smith from XZY Consulting, a strategy consulting firm. We help clients develop more effective strategies. Please call me at xxx-xxx-xxxx.”. Borrrring……. -
DIANNA HUFF - B2B MARCOM | WEDNESDAY, OCTOBER 12, 2011 [Rant] Why I Delete Emails from PR “Pros” Without Reading Them Spend just a minute or two on my blog and you’ll see that it’s part of my Website. Tweet I would definitely attend the Publicity Club of New England’s October 19, 2011 program, “ Blogger Relations for PR Pros ,” even if I weren’t on the panel. So trust me, I know how hard your job is. Ok, whew. -
SAVVY B2B MARKETING | MONDAY, SEPTEMBER 10, 2012 Why Your Benchmarking Approach is Ruining Your Business Intelligence So what if your company’s website has 1,000 more unique visitors per month than your competitors’ if those visitors aren’t aiding your conversion rates. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. Erin is a regular contributor to their blog and to LinkedIn Answers. Hint: probably not). -
HUBSPOT | THURSDAY, MARCH 1, 2012 Tried and True Techniques for Fusing Offline and Online Marketing Your call-to-action should be more than just asking viewers to go to your website. The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. With some inbound wisdom of course! Great! -
HUBSPOT | MONDAY, OCTOBER 31, 2011 5 Lessons Trick-or-Treaters Can Teach Us About Inbound Marketing For marketers, this means always keeping your website up-to-date and providing fresh content through your various online channels such -- posting often to your blog and social media accounts, making sure your landing pages are optimized and filled with valuable offers and content, etc. This is a guest post written by Kimberly Lindquist. -
HUBSPOT | WEDNESDAY, JUNE 13, 2012 When to Use Static vs. Dynamic Lists in Email Marketing Typically, they're created through the latter method, as oftentimes they consist of contacts that were gathered through offline methods or other online campaigns not connected to interactions on your website. In email marketing, the success of your messages is largely dependent on the quality of your list. Do you understand the distinction? - High Growth Product Strategy Using Stack Integration
External Applications: Public or customer-facing applications, such as websites. Corporate strategists have long looked to horizontal and vertical integration as tried-and-true expansion strategies. Horizontal integration is just a fancy way of saying that you plan to buy out your competitors to expand your market share. Lower cost of sale. -
ENGAGE | THURSDAY, OCTOBER 11, 2012 50 Tweets to Inspire and Motivate Your Digital Strategy from #iStrategy Let’s lose ‘brand talk’ and start communicating on our websites like we would talk to people >> nice point via @ hanelly #istrategy. If you’re in digital, you probably know about iStrategy. One attendee has even dubbed the event, “the Lollapalooza of digital marketing conferences.” istrategy. Maybe. -
TOM PISELLO | SUNDAY, AUGUST 15, 2010 Tom Pisello: The ROI Guy: Forrester and IDC think Sales Enablement. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Sunday, August 15, 2010 Forrester and IDC think Sales Enablement is a Big Deal. and We Agree! Sales Enablement Defined What is Sales Enablement? -
HUBSPOT | MONDAY, JANUARY 10, 2011 [Marketing Trend Watch] Top Word for 2010: Austerity Merriam-Webster just released a listing of the top 10 words searched on their website's free online dictionary tool during 2010 and the winner was austerity , with more than 250,000 searches. As a 14th century noun, austerity is defined as "the quality or state of being austere" and "enforced or extreme economy." Connect with HubSpot -
Industrial E-mail Marketing: Use Application Notes to Engage Engineers Application notes not only help to engage with an engineering audience, they are very flexible because they can be used in e-mail marketing, blog posts and/or as content for Websites. E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. Email marketing metrics. -
HUBSPOT | WEDNESDAY, APRIL 27, 2011 5 Marketing Lessons from Netflix For example, is your website usable on a smart phone? This week, video distribution company Netflix announced its first quarter earning. With the announcement came an important milestone for the company: Netflix now has more paying subscribers than Comcast, the largest cable television provider in the United States. Connect with HubSpot -
TRADESMEN INSIGHTS | WEDNESDAY, JUNE 23, 2010 Online Video Marketing: A Great Way to Educate Professional Tradesmen Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Online Video Marketing: A Great Way to Educate Professional Tradesmen Sometimes you’re better off using video to get your point across. Video works! agree with everything you’ve said. -
HUBSPOT | MONDAY, JANUARY 16, 2012 Achieving Revenue Disruption Through SMarketing For example, watching for a lead to share a link back to your own website or a competitor’s website can give you information about what other products they are researching before you even have to ask. This is where the idea of revenue disruption can enter a business’ goals. New Technology For Sharing Data. -
HUBSPOT | WEDNESDAY, APRIL 28, 2010 Poll Results: How Aligned Are Your Sales & Marketing Organizations? How well do your/your clients' websites convey their unique value? However, 77% of respondents consider that their website messaging is less than effective. More than 200 attendees answered a series of questions about critical sales and marketing alignment issues. Question 1. How Important is your/your clients' message? Question 2. -
B2BBLOGGERS | FRIDAY, JULY 2, 2010 Is It Time To Stop With The Social Networking “Addiction” label. Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. July 2nd, 2010 | By Jeremy Victor Imagine for a moment the following. Group : Welcome, Jeremy. know crazy, right. interviewed him. -
HUBSPOT | FRIDAY, OCTOBER 19, 2012 20 Common Social Media Marketing Myths BUSTED With closed-loop reporting , you can identify exactly how much traffic social media drives to your website, how many leads social media generates, and how many of those leads become customers. As the former dark horse of the marketing world (I think we're past those days though, right?), so I could officially bust them in this blog post. -
BLOG MY CALLS | THURSDAY, MARCH 28, 2013 Lead Scoring: A Marketing and Call Tracking Guide Or, if a lead visits the pricing page on a website, that might ad 25 points to their lead score (or whatever. Lead scoring is a process for ranking leads based on sales readiness or on interest level. All leads are NOT created equal. Marketers that focus on mass quantity of leads and ignore high quality leads, do so at their own peril. -
GREAT B2B MARKETING | WEDNESDAY, MARCH 2, 2011 Just How Many Leads Do You Need? – by Christopher Ryan There is an article at the FMP website that walks you through the numbers involved in creating your lead plan. The You think this would be a simple question. However, for a lot of B2B executives, the answer is tough to pinpoint When I ask a new Fusion Marketing Partners client or prospect “How many leads do you need?”, or “I have no idea.”. -
MODERN B2B MARKETING | TUESDAY, AUGUST 16, 2011 Adding Marketing Automation to your Digital Mix digital mix can include blogs, social networks, video channels and/or websites. by Carol Fox More and more B2B companies are creating digital mixes to achieve their marketing and sales objectives. But simply using these platforms isn’t enough. Then, via metrics, you can quickly determine which steps should be executed next. -
HUBSPOT | FRIDAY, MAY 4, 2012 25 Little Details That Will Make a BIG Difference at Your Next Event Or you could simply ensure your event website is mobile optimized so it's easy for attendees to access everything they need right from their smartphones. But you're a pro -- wouldn't forget big components like that when planning your event. The smaller details, however, are likely to escape. And you do want attendees saying that, right? -
INDUSTRIAL MARKETING TODAY | MONDAY, NOVEMBER 16, 2009 Are You Creating Irresistible Offers with Your Email Marketing? Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. -
The Role of B2B Marketing is Shifting from Lead Generation to. Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each. How has your role changed? -
WEBBIQUITY | WEDNESDAY, SEPTEMBER 19, 2012 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far Explaining that “a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Facebook Apps and Tools. -
HUBSPOT | MONDAY, OCTOBER 29, 2012 5 Hurricane Sandy Newsjacks From Marketers They’re an Orem, UT based company that has been “helping people prepare for emergencies” for the last 25 years through their catalog, website, and retail stores.". Based on comments from our readers, this post was updated at 6:30 p.m on 10/29. Thank you for your feedback! Here are some examples; but proceed with caution. 3) Through an Email. - The Power of Educational Technology: Preparing Students to Succeed in the 21st Century
Official Wellesley High School Website. Wellesley High School Technology Website. skip to main | skip to sidebar. The Power of Educational Technology. Demonstrating the power of technology to improve learning, create communities and inspire new thinking. Sunday, May 25, 2008. Preparing Students to Succeed in the 21st Century. Nadine N. -
THE TOP LINE | MONDAY, NOVEMBER 15, 2010 Digital marketing: How B2B marketers can use it to pick the best marketing strategies In this instance, however, the signal trips when the prospect sees the “thank you page , because the marketing team has set the display of the “thank you page as a conversion goal for its website. Your marketing department has limited resources. There’s a lot you could be doing to enable Sales. Where should they focus? -
HUBSPOT | THURSDAY, NOVEMBER 8, 2012 What to Send Email Contacts in Different Stages of the Marketing Funnel This example details HubSpot customer FireRock's success using HubSpot and social media to increase their reach by 330%, website visits by 189%, and lead generation by 137%. Your email database is not a leads database. Okay, yes, your email database probably has a lot of leads in it. Subscriber. What do you send subscribers? Opportunity. -
BUYEROLOGY | TUESDAY, OCTOBER 25, 2011 Buyerology: Understanding Buyer Choice Note to readers and followers: I will be making a transition by the end of the year to a new blogging platform and new website to focus on Buyerology© and enhanced buyer understanding through Business Buyergraphics©. Image by Will Lion via Flickr. want to refrain from using the word content in this context. Buyer Experience. -
Help! Lead Gen System Gone Amok Alienates Potential Customer Jane, I noticed that you have recently been on our website taking a look at some information. This morning I got an email from a CRM provider about a free ebook on the social sales revolution. It It piqued my curiosity. Before Before you know it, I was registering to download it. Instead, I used a generic one. -
B2B IDEAS @ WORK | WEDNESDAY, FEBRUARY 15, 2012 Eye Tracking in B2B Marketing: Are You Catching Your Customers’ Attention? The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it. Option A increased click-throughs by 12%. -
EB2BLEADS | TUESDAY, MARCH 22, 2011 Is Blogging For Business Marketing ? Websites need content and readers want content. Blogging on a regular basis around triggers mentioned above also; Helps with the SEO of your website. Opinions are easily formed about all sorts of things, the worst due to misplaced beliefs or hearsay and the internet is no exception. But it couldn’t be farther from the truth. -
HUBSPOT | MONDAY, AUGUST 16, 2010 Top 5 Inbound Marketing Articles to Start the Week: Online Brand Management How to Rescue Poorly Converting Websites. While she recognizes that a poorly converting website takes time to completely turn around, Kim's article emphasizes three areas that site owners can focus on to start improving website conversion relatively easily and quickly: usability, search engine optimization and information architecture. -
MODERN B2B MARKETING | TUESDAY, MAY 21, 2013 Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention For example, links can be placed within your dashboard, on your website, or even in your email signature. 'Author: Caroline Watts Many marketers consider content to be primarily used for top-of-funnel lead generation techniques. Convert Mid-Funnel Leads. Sharing your own useful content lets you reach out to customers with something new. -
MI6 MARKETING AGENCY | FRIDAY, MARCH 11, 2011 Linkedin for B2B Marketing websites and the media. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. Learn more here ). Therefore, opportunities like these #B2Bchat sessions are valuable. -
HUBSPOT | TUESDAY, JANUARY 3, 2012 8 Universal Traits of a Winning Social Presence Readers should be able to find your social media accounts on your website's homepage, your blog, the thank-you pages of landing pages, in emails, and even on other social media profiles. Every social media network has a few nuances specific to that network, and it's your job as a social media marketer to master them. All of the above? -
DIANNA HUFF - B2B MARCOM | THURSDAY, SEPTEMBER 27, 2012 My Position on Promoting Books, Products, Etc. Basically, my policy for this blog and website is: I don’t accept advertising. In June, I sent out an email telling people about a book that was available. The PR person for the author had emailed me about it. normally don’t promote things in exchange for something, but the book sounded interesting. I’m pitched all day long. -
BLOG MY CALLS | TUESDAY, MARCH 26, 2013 Reason #924 Call Tracking Doesn't Hurt SEO Recently we hosted a webinar with the CEO of Convert.com , a tool that allows marketers to A/B test almost anything on a website. If you use Convert.com , eventually you will know the precisely ideal way a landing page or website should be constructed for the most optimal conversion rates. Such is the case with call tracking and SEO. -
SOCIAL MEDIA B2B | THURSDAY, MAY 10, 2012 3 Ways to Get B2B Social Media Value from Google+ Here are a few reasons why B2B companies, even in niches like restaurant card processing and orthondontic website design , should be using this network. Many B2B marketers have already been scratching their heads trying to figure out how to make use of Facebook and Twitter. Google+ Has More Appeal for Business than Recreational Users. -
LEADSLOTH | TUESDAY, JULY 14, 2009 SEO Optimization - 3 Steps to Success For example, for a company selling Portal software the term “web portal software is more relevant than “news portal (= people looking for a news website). 2) Optimize Your Website. In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. How Search Engines Work. 3) Get links to these pages. -
HUBSPOT | FRIDAY, DECEMBER 16, 2011 10 Data Points You Need to Convert More Customers Pages Viewed: Which pages has the lead visited on your website? Much of the intelligence we mentioned above can easily be obtained through lead-capture forms on your website's landing pages , and you can use other marketing analytics and closed-loop data to glean many of the other insights. It's all about the intelligence. -
WEBBIQUITY | WEDNESDAY, JULY 28, 2010 Book Review: Social Media Marketing – An Hour a Day Evans reminds us that the web grew from approximately 6,000 sites in 1992 to one million websites by the mid-nineties. One million websites. Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. Yes, this really is rocket science. Share this on Bebo. -
HUBSPOT | TUESDAY, JULY 13, 2010 5 Email Marketing Mistakes to Avoid At the end of the day email marketing can drive valuable traffic back to your website. No, they have to come back to your website and fill out a form or some other way of connecting. Email marketing has been around for years. Even my extremely nontechnical mother uses email, although she refuses to use text messages. love you, Mom. - Is Mobile Marketing Right for Industrial Companies?
Are they using mobile technology to access your Website? The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. In the United States, numbers are still higher. Voilà! -
INDUSTRIAL MARKETING TODAY | WEDNESDAY, MARCH 23, 2011 Google’s Latest Algorithm Update Raises the Bar for Content Quality Stick with “white hat” SEO tactics – ones that will genuinely attempt to provide useful and relevant information to your human readers in response to their search queries (See my earlier post, “3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites” ). How does Google’s algorithm change affect industrial and B2B marketers? -
B2BBLOGGERS | THURSDAY, MAY 20, 2010 What I Learned About B2B Social Media In Memphis Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. The event was headlined by Chris Brogan and organized by Amy Howell (@HowellMarketing) of Howell Marketing Strategies. Sign up. -
HUBSPOT | TUESDAY, DECEMBER 18, 2012 What Your Sales & Marketing Teams SHOULD Be Talking About Someone came to your website and downloaded a piece of your content; maybe it was an ebook. If you're implementing various inbound marketing strategies, you should also be generating leads from different sources, such as your website, search engines, your blog, your social media presence, your marketing emails, etc. So glad you asked! -
A strategy for dealing with Twitter spammers Separate email addresses — I have one email address I try to keep “pure for correspondence with real people and another one I use for ANY app, service, or website. Part 5 of a series. Writing a series of posts on Twitter scams has been pretty depressing. I am sickened by the vast resources devoted to tricking us into clicking. -
WEBBIQUITY | TUESDAY, JUNE 15, 2010 Three Words That Should Never Be Used With Social Media While the fragmentation of media (hundreds of cable channels, millions of websites) has made true mass marketing somewhat more challenging, the appeal hasn’t disappeared: witness the exorbitant advertising rates for the Super Bowl and shows like American Idol. It has a purpose and needs a budget. Automate. But not in social media. -
MODERN B2B MARKETING | TUESDAY, FEBRUARY 15, 2011 Six Ways to Optimize Your Landing Pages For Improved Lead Generation When examining your website’s effectiveness, take into consideration the all-important landing page. by Maria Pergolino Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet. Follow these six ways for increasing conversion rates and improving lead generation: 1. -
BIZNOLOGY | FRIDAY, NOVEMBER 11, 2011 Google+? No, Google Place There was plenty of anticipation about how receptive this group would be to any ideas I had regarding their website and rankings for their industry keyword gems. We didn’t talk about their website for a second and they were happy. Image via CrunchBase. Wow, there is quite a bit of buzz around Google+ business pages. Go get one. -
HUBSPOT | FRIDAY, DECEMBER 28, 2012 How to Optimize Your Landing Pages for Long-Term Lead Generation When a search engine detects that people clicked on your website, but then came back to the search results and clicked on another result, the search engine takes that as a sign that your content probably didn't answer their question, and thus, doesn’t deserve to rank for that term. That’s a pretty good spot to be in, eh? You guessed it! -
WRITING ON THE WEB | SATURDAY, SEPTEMBER 24, 2011 Writing Web Content that Gets Results: Questions Example: one of my clients is a talented artist who sells original painted greeting cards for various occasions, online through her website. The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Smart marketers know the rules and follow them. Good stuff. -
WRITING ON THE WEB | TUESDAY, MARCH 29, 2011 Marketing with Videos: What’s Wrong with the Script? Since videos are posted to YouTube and other video directories besides their own website pages, their viewers need to know who the commercial is for. I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. But others…OMG, it’s just sad. Less is more. -
TRADESMEN INSIGHTS | TUESDAY, JUNE 8, 2010 Awareness of Twitter Has Exploded: Great Way to Reach the. Marketing and business use cases for Twitter far exceed similar usage for social networking websites in general. Twitter is one of the social media tools that can be used as a tool for your company’s social media marketing strategy to generate online traffic and a pipeline for new business leads. take my survey [link]. -
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 25, 2010 Social Media: It's Better to Give Than to Receive Internal search reports - If your website has a search engine, look at a report that tells you what people typed in. In the social media world, this mantra is the rule not the exception. There’s another saying – When in Rome, do as the Romans do. This couldn’t be more true than with the social space. What are you doing? -
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 16, 2012 Here’s an Example of a Small Manufacturer Who’s Leveraging Social Media Contractors and electricians can submit product ideas for consideration through the Sparks page on Madison’s website. I always like stories of the little guys who take on the 800# gorilla and win the battle. One of the benefits of social media is you don’t have to be an 800# gorilla to succeed. We keep the self-promotion to a minimum. -
HUBSPOT | TUESDAY, JANUARY 1, 2013 How Local Search Will Evolve in 2013 [6 Predictions] He has created and promoted search-friendly websites for clients of all sizes -- but especially local small businesses -- since the early 2000’s. A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. -
HUBSPOT | FRIDAY, SEPTEMBER 2, 2011 Half of Shoppers Spend 75% of Time Conducting Online Research [Data] They're also spending quite a bit of time conducting research about you before they buy, meaning just having a website isn't enough. We spend a lot of time talking about marketing transformation here at HubSpot. The concept is that the way people have traditionally shopped for products and services has changed. In fact, they doubled! -
HUBSPOT | FRIDAY, DECEMBER 21, 2012 Before and After: 3 Real-Life Landing Page Makeovers This will keep the visitor from getting distracted and browsing other part of your website. For example, some studies have shown that red or orange buttons work better than blue or green, but every website and its audience is different. Landing pages are the secret sauce to lead generation. No siree! But first, a small disclaimer. -
MARKETING ACTION | TUESDAY, MAY 21, 2013 How’re You Doing? The DMA’s Q1 2013 Business Review The report, available on the DMA’s website, spotlights these issues: Your peers have a growing interest in data, and are increasing spending to leverage it. 'Last week, the Direct Marketing Association (DMA) released its Quarterly Business Review (QBR) for the Q1 2013. The The news is good. percent) or greater than (38.7 in Q1 2013 versus 3.10 -
B2BBLOGGERS | THURSDAY, JULY 22, 2010 Content Marketers: How to Think and Act Like a Publisher Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. So how do you begin to find or create the content you will need to succeed? It is by no means exhaustive or all inclusive. -
FEARLESS COMPETITOR | WEDNESDAY, APRIL 10, 2013 Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC Author : Buffer, Inc Website : [link] --> The post Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC appeared first on Fearless Competitor. ” If you are not familiar with ITSMA, it’s a marketing research firm which focuses on technology and services firms. Photo below.). -
WRITTENT | TUESDAY, APRIL 23, 2013 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing Ensure every click counts by directing to a landing page on your website, where you can capture contact information. 'LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Company Pages. -
HUBSPOT | MONDAY, JUNE 20, 2011 3 Opportunities for Sharing the SEO Workload Almost every website has, or should have, some kind of FAQ section available. On the other side of that however, almost every website on the internet is doing their FAQ section wrong. There are never enough hours in the day when doing search engine optimization - The work is long, hard, and can be tedious at times. -
SALES CHALLENGER | TUESDAY, OCTOBER 9, 2012 The Single Most Important Question for the Challenger Sale In many cases, more transactional customers are better served through a much lower cost sales channel altogether—perhaps even a website—as it’s the cost of sale (more than the magnitude of disruption) that drives margins for customers stubbornly focused on high-volume, low-cost transactions. . Is the Challenger approach really all that new? -
B2BBLOGGERS | WEDNESDAY, JUNE 9, 2010 LinkedIn: How to Properly Plant It into Your Social Media. Author: Kent Huffman | Website | Twitter tagged in #B2Bchat , B2B , B2B Marketing , LinkedIn , Social Media , social media strategy B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Is it enough? Pacific). -
B2BBLOGGERS | FRIDAY, OCTOBER 29, 2010 Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap] CMS/website, social media. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? Here’s a summary adapted from the complete transcript. -
ENGAGE | MONDAY, AUGUST 20, 2012 DIY Meme Marketing: 4 Steps to an Effective Campaign Will it be a web series or website? There’s a satisfaction that comes with doing things yourself. That’s why nothing gets me more excited than a good DIY project. In my last post I introduced you to memes, provided some examples of popular memes, and shared why memes work for marketing. Caution: Memes cannot be forced. DIY Meme Marketing. -
SAVVY B2B MARKETING | WEDNESDAY, JUNE 30, 2010 The Millenials Are Here!!! Are You Relevant? If your collateral doesn’t view properly on an iPhone or your website is buggy in a browser other than IE then you better go back to the drawing board. It happens to all of us eventually. Your youngest sibling or maybe that annoying kid down the street suddenly grows up and becomes an adult. Hello! When did this happen? -
B2B MARKETING SAVVY | TUESDAY, SEPTEMBER 22, 2009 Tweet “Type” as a Means for Threading the Approval Needle A re-tweet of this type content can be likened to dropping a link onto your website pointing to useful content originated by others. * Owner – Product Marketing and/or the Marcom, PR/AR teams, etc. Whether governance is driven by a management or legal process, questions related to Twitter boundaries are sure to quickly surface. -
On Twitter, even casual interactions can deliver business benefits I’m sure you’ll agree that Michelle’s video is awesome, and in a week or so I will be featuring it on my website. This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! This formula works. -
ENGAGE | MONDAY, SEPTEMBER 24, 2012 12 Video Concepts to Stoke the Flames of Creativity His “Bubble Project”, with no client but the street-viewing masses, made such a cultural impact, it was later coopted and copied by corporate advertisers and his website crashed due to too much traffic. Homo sapiens have always been suckers for good narrative. And it isn’t news that modern life has become increasingly visually oriented. -
HUBSPOT | MONDAY, DECEMBER 12, 2011 How to Generate More Customers With Fewer, Heartier Leads Think about placing CTAs in your email messages, on landing page thank-you pages, in blog posts, on website pages, and most importantly, on your homepage. As an inbound marketer, you are probably driven by the number of leads you generate for your company. Fear not! All you need to do is start focusing on the quality of your leads. -
LOOPFUSE | MONDAY, DECEMBER 19, 2011 The 2 Keys to Lead Nurture Messaging The nav bar at the top of the email feels like the one on their website. This is a guest post by Igor Belogolovsky, Cofounder of Clever Zebo , a group of online marketing strategy experts. Interested in doing a guest post? Let us know ! The 2 Keys to Lead Nurture Messaging: 1. Get to the point. Use your real estate wisely. To elaborate: 1. -
MODERN B2B MARKETING | TUESDAY, AUGUST 18, 2009 How B2Bs can Improve SEO by Avoiding Duplicate Content This happens frequently for B2C companies, as many companies may be selling the same product with similar product descriptions on different websites. Your blog content is posted to multiple websites. Last week I attended Search Engine Strategies in San Jose and joined in on a session about Duplicate Content. -
B2B MARKETING INSIDER | FRIDAY, JUNE 18, 2010 Need to Drive Leads? Try These Traditional Tactics Now And when prospects land on your website, it is important that they find the information they are seeking. Intuitive navigation, deep content, and obvious contact information are keys to utilizing your website to drive leads. So what’s a marketer to do? But social media has opened up a channel. Other channels have not closed yet. -
MANHATTAN MARKETING MAVEN | THURSDAY, MAY 16, 2013 6 Web 5.0 Imperatives Having a cool website mattered. It was a phase of encyclopedic websites. website, it is hardly the case. 'In the beginning there were web pages. Brands staked their claims on the newly invented World Wide Web. Web 1.0 met consumer expectations that every brand would have an 800 number and a web page as points of contact. -
TOM PISELLO | WEDNESDAY, JUNE 16, 2010 This isn't your Dad's B2B Sales and Marketing Out with the Old: A nice website will get peoples attention Unfortunately, most everyone has a nice website. Out with the Old : If we optimize our website for search, well attract prospective buyers In with the New: Unfortunately, most buyers rely on vendor relationships and recommendations and not search. Kaput. Think Again. -
EB2BLEADS | THURSDAY, DECEMBER 22, 2011 Should You Use A Lead Generation Agency Will you be building a duplicate of my website or a separate microsite to send traffic too, or will you send traffic to my website ? Will they provide some sort of mechanism for tracking website visitors they generate and convert to leads versus those that you’ve acquired yourself ? That is not good business in my book. -
THE NEW STRATEGIST | WEDNESDAY, MAY 25, 2011 A Different Kind of Influencer - Find Your Enthusiasts Either they got the product for free, or were paid to do a review, or simply got the benefit of being featured on the company’s website. I have a really hard time putting any kind of stock in to a Klout score. It just seems extremely artificial to me. Retweet their stuff? Buy their song on iTunes? Big deal. They’re not celebrities. -
HUBSPOT | TUESDAY, AUGUST 16, 2011 4 Tips for Effective Multi-Channel Ecommerce While this source of traffic is great because it's high quality and free, there are other channels that ecommerce websites should take advantage of for effective multi-channel ecommerce. This is a guest post from Scot Wingo, the CEO of ChannelAdvisor. Different Ecommerce Channels. Google and Bing) on a pay-per-click (PPC) basis. Diversify. -
BLOG MY CALLS | MONDAY, OCTOBER 15, 2012 4 Reasons Your Marketing May Not Work When you launch a campaign, or redesign your website what is your goal? Take, for example, redesigning a website. Marketers should really ask the following questions: How many more callers will this website generate? Every business--regardless of size, budget or industry--has likely felt this way before. What goes wrong? What?!? -
DIGITAL VOICES | WEDNESDAY, MARCH 28, 2012 The U.S. Army Deploys A Mobile Strategy Fit For Your Business Mobile Website or Mobile App (web app, native app, or hybrid app). Back in 2010, the U.S. Army tested a variety of smartphones, including iPhones and Android devices, to identify the usefulness of mobile applications for soldiers in the categories of training, administrative, and operational or tactical. Discuss Distribution. It should be. -
CONTENT MARKETING TODAY | THURSDAY, JANUARY 21, 2010 Learn What’s Ahead for Content Marketing in 2010 from 39 experts Best of all, she has provided us links to every possible preconfigured tool and image so that we can share it on our websites, our blogs, our eNewsletters or on Twitter. New Crowd Sourced E-Book Is Also a Brilliant Example of Content Marketing. The genius behind this e-book is Ambal Balakrishnan. Don’t follow the crowd. Get visual. -
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 17, 2011 Sales Leadership: Zen & The Art of Golf If you are not receiving the monthly newsletter, you can sign up at www.AcumenManagement.com (new website too!). Sales Leadership: Zen and Art of Golf . Yesterday was a lovely fall day in the Smoky Mountains. The sky was bright blue, no clouds, the leaves are changing into brilliant colors, the air was warm and I had a 1pm tee time. -
DIGITAL B2B MARKETING | SATURDAY, FEBRUARY 4, 2012 QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now? Here is how QuinStreet introduces themselves on their website: From QuinStreet’s Who We Are page: “Our reputation is built on results after consistently delivering to our clients the right inquires from qualified customer prospects at the right volumes.” However QuinStreet may be a newer name. What About Other Publishers? -
Why Google Reader Should Be Your New BFF In fact, one of my best clients recently sold his business (for a nice profit) based in part on the Website I developed and maintained for him. Tweet June, 2011. Published by Dianna Huff. Volume 11, Number 4. Welcome! Having a hard time keeping up with all the online content that's out there? Where did the time go? Revenge is sweet. -
DIANNA HUFF - B2B MARCOM | TUESDAY, JULY 20, 2010 How to Use Facebook for B2B If your goal is to drive traffic back to your Website, Patti recommends that you periodically give little blasts of information , such as promotions or answering people's questions or concerns. July, 2010. Published by Dianna Huff. Volume 10, Number 7. Welcome! Due to vacation and a flurry of new projects, this newsletter is a few weeks late. -
THE EFFECTIVE MARKETER | TUESDAY, APRIL 30, 2013 The New Rules of Lead Generation: Book Review For more information about the book, check it out on Amazon and on the book’s website. 'I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review. The author, David T. Scott, is the founder and CEO of Marketfish , a data management and lead generation platform. Measure. -
HUBSPOT | FRIDAY, JANUARY 6, 2012 How You (and Rick Santorum) Can Fix a Damaged Search Reputation It's not an uncommon problem: Businesses with the same name as you could be the ones appearing in the top of the SERPs, or negative ads could outrank your website, causing serious damage to your reputation. What websites are outranking you? You'll quickly be caught up to speed. Audit the Search Landscape. For what terms? and Wikipedia? | |