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  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Websites] Buying software is easy. Fixing lead generation is hard.
    Optimize the website , blog and social media based on keywords (so you rank well in search.). B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new  followers on Linkedin. We write this blog to help salespeople make their numbers – as only about 50% do today. We hope you enjoy it.
  • WEBBIQUITY  |  MONDAY, JANUARY 28, 2013
    [Websites] 11 (of the) Best SEO Tools and Keyword Research Guides of 2012
    Writing that “There are diseases on the web that you don’t want to get, and if you’ve had a website online for years, or if your site links to other sites, then there’s a great chance that you’ve caught some Link Rot… it doesn’t sound nice, and it’s really not nice,” Jim Boykin explains what link rot is and links to a new tool to fix it.
  • HUBSPOT  |  TUESDAY, FEBRUARY 22, 2011
    [Websites] 9 Benefits of Lead Nurturing
    The first time someone converts on your website, the likelihood that they really know who you are or understand why they should do business with you is pretty slim. Not yet doing email nurturing of your leads? You are missing out on a big opportunity. Not convinced yet? Reasons to Use Lead Nurturing. View this on-demand webinar now!
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 30, 2013
    [Websites] Social Media, How Can Tradesmen Connect?
    Here are 5 steps to increasing your online visibility: Make sure that your website covers the products and services that you provide. Having an up-to-date website with photos is key to engaging your potential customers and audience. Nice photos on your website and in your blog get you found on Google too. Near a big city?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Websites] How to Power Your Sales Funnel With Video Content
    When a prospective buyer starts searching for a solution and lands on your website, there’s nothing more engaging to present them with than a quality video. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Websites] How to Embed a Google+ Post [Quick Tip]
    Yesterday, Google announced the ability to embed posts from Google+ to your website or blog. 4) Paste the code into your website or blog post''s HTML/source code where you want the embedded post to appear. 'First, there were embedded tweets. Then we had embeddable Pinterest content. Well guess what we have now, folks. That''s right!
  • ENGAGE  |  FRIDAY, MARCH 25, 2011
    [Websites] More Please: Why I Welcome the Technology Overload with Open Arms
    Of course we don’t need websites asking us to compare celebrities to reptiles, Facebook games like Shopping Cart Hero, or websites that showcase the clientele from America’s largest retail stores. I had my MacBook open on my older brother’s couch one lazy afternoon, busy browsing the Internet for nothing remotely important. Absolutely. 
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 26, 2010
    [Websites] How to Design a White Paper for Your Time-Challenged Readers
    While I think most marketers agree that design is important, especially for things like websites and eBooks, I have often found that this is overlooked with white papers. Great content is more than compelling words on a page. Kantor identifies six key elements to include in your white paper to make them easier to consume: Executive summaries.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Websites] Walmart Defeats Target in Monumental Marketing Matchup
    To do so, we used Marketing Grader , HubSpot's new free tool that evaluates businesses' full scope of marketing activities spanning from website quality and mobile readiness to middle of the funnel activities like lead nurturing efforts. Website Traffic: Walmart Wins. Now, let's see how these two holiday shopping giants fared.
  • WEBBIQUITY  |  THURSDAY, MARCH 1, 2012
    [Websites] Best Cool SEO Tools of 2011
    Need to analyze the optimization status of an existing website? Cool Free SEO Website Tools by Abnormal Marketing. Chances are that if you don’t need to develop any new content and/or re-organize your website to fuel and align with the strategy at the end of this process, you’re missing something.”
  • B2B MARKETING MENTOR  |  WEDNESDAY, JANUARY 15, 2014
    [Websites] [Infographic] B2B Buyer Behavior on the Web and Phone
    To help other businesses better understand the online behavior of B2B buyers, I recently analyzed data collected from more than 6 million unique visitors to the Software Advice website. 'Business-to-business (B2B) buyers are increasingly turning to the Web to research their purchases. Featured
  • FATHOM  |  MONDAY, MAY 19, 2014
    [Websites] Top 10 Guide for Healthcare: On-Page SEO
    Web and IT typically focus on transactional efficiency, security, website availability, and backend integration with key internal systems. Digital Marketing typically focuses on the user experience, patient/client acquisition and quality metrics of the website traffic. The KPI’s for each group can be very different. Healthcare SEO
  • DIGITAL VOICES  |  FRIDAY, JANUARY 24, 2014
    [Websites] This Week in Digital Strategy 1.24.14
    Website design ten years ago cannot hold a candle to website design now. That being said while the quality of website design has increased over the year there are still some features that need to be forgotten. 'Happy Friday, everyone! How to use InDesign for Online projects via Ayantek. There are too many icons and photos.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 9, 2013
    [Websites] Nine Expert Marketing Strategy Guides
    January is a great time to take a step back from day-to-day tactics and ask the Big Questions; or in cliché form, to look at the forest rather than the trees. Who are (really) your best customers? Why do they (really) buy from you? How has the way buyers in your market make procurement decisions changed? What is the secret to success (really!)?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Websites] 160 MORE Free Stock Photos You Seriously Need to Download Now
    of people say a website''s design is the number one criterion for discerning the credibility of the company. Rather than presenting a stale website or spending a large portion of your budget on an image purchase, try selecting one of our business-themed photos to show off your business. Although, inbound links are always welcome. ;).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Websites] 5 reasons to be wildly excited about content marketing
    Most of the stories are OUT THERE, not on our website. 'The other day I was a guest on Dr. Jon Buscall’s very fine podcast and we chatted about the marketing challenge of fighting through information density on the web. ” It made me pause. Could that be true? Has this discussion frightened people off? ” Huh? Find them.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Websites] What Is Conversion Rate Optimization? [FAQs]
    CRO, aka conversion rate optimization, is the process of creating an experience for your website visitors that''ll convert them into customers. Conversions happen all over your website -- on your homepage, your pricing page, your blog, and of course, landing pages -- and you can actually optimize all of these conversions. to 25.4%.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 29, 2014
    [Websites] Sales Prospecting Perspectives' Top 10 Blog Posts in 2014
    We shared the section we thought would be most interesting to sales managers - reporting metrics - and were met with a smattering of responses on social media and inbound links from other websites. 'Happy December 31, everyone! How to Write an Effective Sales Prospecting Email. 12 Tips for Building and Managing a Bigger Sales Pipeline.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 17, 2010
    [Websites] Rant: The Problem with Formatting Sales Pages.
    Blog or Website: Do You Use Wordpress as a Website? Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. Unless you’re Naomi Dunsford of IttzBiz and know how to skillfully weave obscenities into headlines or emails, what cha gonna do? Email.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 25, 2012
    [Websites] Pinterest: 3 Reasons To Take Note
    Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day. So what’s all the fuss about? What is this latest social craze? Why does it matter? Pinterest Is Visual Bookmarking. Pinterest Is a Community. Time Inc.’s
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 6, 2009
    [Websites] How to Get Your White Papers Read by Thousands
    website), only your subscribers will see it. Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner. Here I expand a bit on that post. Not familiar with white paper syndication? Syndication makes your white paper available to mass audiences. Think of it as you would a syndicated newspaper column.
  • VIEWPOINT  |  TUESDAY, MARCH 18, 2014
    [Websites] PowerViews with Chris Tratar: Execs Need to Support ‘Sale-First’ Culture
    You can connect with Chris and learn more about SAVO via the following resources: Website: www.savogroup.com. 'Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). This is a topic I discussed at length with my latest guest, Chris Tratar, head of SAVO.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 20, 2013
    [Websites] 6 QR Code Mistakes Marketers Make
    website. 'I was sitting in a conference hall and everyone around me had a smartphone, tablet (often with a keyboard) or laptop out. The title on a sponsors flyer on the table caught my attention. really did want to look them up at the break and learn more. But when I looked closer, my only option was a QR code. Marketers, stop it! video.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 30, 2014
    [Websites] 4 (More) Attributes of Your Next Content Marketing Star
    Basic Coding & SEO Knowledge - Thanks to the evolution of technology, it's easier than ever to do more on the front end of websites. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. You can read part one here.
  • MI6 MARKETING AGENCY  |  SATURDAY, FEBRUARY 19, 2011
    [Websites] January Mi6 Chart Toppers
    Networks like Twitter are most definitely driving people to news websites and broadcasts. Quick Thought: The most important destination for a B2B company is their own website. Invest in your own website and use social media and networks to drive people to your site. January 2011. to marketing professionals. 1 Chart: How U.S.
  • MARKETING INTERACTIONS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Websites] Juan Eloqua's Grande Guide to Sales Enablement
    Soon they'll want you to predict the next best course of action with hot leads based on your analysis of how similar buyers responded to your content and website while still in research mode. Last month you were introduced to Juan Eloqua with the first Grande Guide in the series on Lead Scoring. Luck must be replaced with intelligence.
  • INBOUND SALES NETWORK  |  THURSDAY, FEBRUARY 24, 2011
    [Websites] Beware of the Google Assassin!
    JC Penny or someone on their behalf were paid for thousands of links from thousands of irrelevant websites. The websites the links appeared on mostly use companies such as TNX.net , who pay website publishers to put the links on their site; clients such as JC Penney, or someone on their behalf, pay TNX to do this.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Websites] Facebook Send Button Reminds Marketers that Email isn’t Dead, it’s Evolving
    For those that missed it, Facebook launched a few feature that allows your website or blog visitors to click a button similar to the Facebook Like button.  know that adding the button isn’t as easy as just dropping in some code because it affects the experience your audience has with your website or blog.  It is evolving. 
  • HUBSPOT  |  MONDAY, NOVEMBER 19, 2012
    [Websites] A Simple Breakdown of All Your Facebook Advertising Options
    With Facebook Exchange , advertisers can now use Facebook ads for retargeting people who view their website. Advertisers place a pixel on their website, dropping a cookie on each viewer who visits their website. These people have already gone to your website, but may not have taken the next step in the buying cycle.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Websites] Where Does Content Fit In Your 2014 B2B Marketing Strategy?
    Content marketing is much more than simply adding a blog to your website a few times a week. Marketing teams are depending on content to increase brand awareness, lead generation, customer acquisition, thought leadership and engagement – as well as website traffic and customer loyalty. What The Best Do. Gotta Mix It Up. Case studies.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Websites] 27+ Resources to Learn SEO Copywriting
    5 Steps to Getting More Targeted Website Traffic with SEO Copywriting – Neil Patel shares five battle-tested lessons presented as practical steps for those looking drive search traffic through content. SuccessWorks – Heather’s agency/website is dedicated to teaching small business owners how to write powerful SEO copy. 'Image source.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 15, 2012
    [Websites] Mastering the Monster that is Mobile Marketing: An AMA Virtual Xchange Summary
    Oddly, the top 3 locations are a printed magazine/newspaper, product packaging, and a website. Yeah, printed materials and packaging makes sense, but on a website? Where’s the benefit of scanning a code to access a website, if you’re already on a website? The results of this live poll left my jaw dropped. 2D codes).
  • INTEGRATED B2B  |  TUESDAY, MAY 6, 2014
    [Websites] New report: B2B buyer behavior online
    The report highlights when exactly B2B buyers perform research on the Internet, when they convert on a website and the probable best time to contact them. 'Software Advice has released a new report on online B2B buyer behavior , detailing business implications for inside sales professionals in 2014 and beyond. The Who would have thought?
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Websites] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    Consider adding Facebook social plugins such as the Activity Feed, the Recommendations Plugin, the Like Box, and the Facepile Plugin to your website and blog content. Consider holding a user-generated content contest, and feature the best submissions on your website, blog, and via social media. What Is Social Proof? 2) Embedded Tweets.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Websites] LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know
    Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. Having these buttons on your content makes it much more likely your website visitors will share the content with their networks and your company will get more attention on LinkedIn.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Websites] 4 Simple Steps to Finding Perfect Freelance Writers
    To stay relevant and competitive online, it takes more than just a few static website pages, these days – you need a  content marketing strategy. What are your goals – website traffic, lead generation, sales, thought leadership?  'Hiring freelance writers makes perfect sense when you run a small business or startup. They’re writers.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, NOVEMBER 11, 2009
    [Websites] Web Inquiry Management: Interview with Mike Wallen
    At The Lead Dogs, we define a web inquiry as a completed form on a website or landing page. Yes, I believe that marketers should add chat to their websites, as it can be a very effective way to engage prospective customers. " What do you include under the definition "web inquiries," and why did you focus the report on them?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, OCTOBER 20, 2008
    [Websites] 100 Cool Things You Can Do With RSS " Accredited Degrees
    Go to your specific console’s website, like Xbox.com and see if they have RSS feed updates for video game releases. Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. Visit your local news station’s website to find out what RSS feeds they offer. Accredited Degrees.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 16, 2008
    [Websites] 100 Cool Things You Can Do With RSS
    Go to your specific console’s website, like Xbox.com and see if they have RSS feed updates for video game releases. Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. Visit your local news station’s website to find out what RSS feeds they offer. Accredited Degrees.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Websites] Is Email Marketing Making a Comeback?
    customer can see an offer in an email and within one or two clicks can be making a purchase on a company’s website. 'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong.
  • INBLURBS  |  WEDNESDAY, APRIL 11, 2012
    [Websites] 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant
    If we take an example, companies that blog get 55% more visitors to their business website. All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption. For a restaurant to get new guests the audience needs to know that you exist and what you have to offer.
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Websites] Social CRM for Small Business
    You can go directly to their website or through the Mi6 partner page here. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. wanted to learn more about Jon, why he founded Nimble and his vision for the product. But, Nimble is much more. love it!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 11, 2012
    [Websites] Four ways to become a spellbinding online personality
    Is marketing today anything more than having a good looking website with grrrreat content? By Mars Dorian, Contributing {grow} Columnist. always try to find deeper ways to connect with my audience and customers. 1) Become the signal. Get rid of the noise. Some people have earned permanent residency in the echo chamber. Easy to maintain.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 26, 2013
    [Websites] How to Send Perfectly Timed “Abandoned Cart” Emails
    Did they abandon their cart after entering an incomplete billing address, or was it after your website revealed the shipping fees? You can also adjust your website, if you notice a trend that might be solved by a slightly different ordering process. Shopping cart abandonment affects both the seller and the buyer. Mobile Optimization.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 14, 2011
    [Websites] Inside the Mind of the B2B Buyer – New Paths to Purchase
    Assumption : If we optimize our website for search, we’ll attract prospective buyers. Assumption : A nice website and case stories will get people’s attention. (Editor’ s note: This article is the all-time most popular article at Fearless Competitor.). I’m a bit of a data junkie. Love hard facts. Kaput.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 21, 2014
    [Websites] Why Content is the Driving Force Behind Social Media Traffic
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'You’ve probably already heard the expression “Content is king”; and when it comes to social media, this statement couldn’t be more true.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 19, 2013
    [Websites] How Thought Leadership Can Help B2B Companies Avoid The RFP Process
    Contributing articles and blog posts to authoritative websites and publications can raise your profile quickly with a large audience. Artillery B2B Marketing Blog > The Forward Observer With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle. FORBES.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Websites] 43 Bright Ideas for Promoting Your Lead Gen Content
    You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. Your Website.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 28, 2014
    [Websites] Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
    Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content. 'Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is gaining strength because of the changing ways people buy. Nothing could be further from the truth.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Websites] 11 Content Curation Tools Every Marketer Needs
    Thanks to a bunch of new websites and technologies helping brands curate content, it’s never been easier to be a resource for your customers. Again, pricing isn’t made available to the public, but you can request a demo via their website. No pricing is available for TrapIt, but you can request a demo through their website.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Websites] What Is HTML? [FAQs]
    This is the language developers and your colleagues use to direct the architecture of your website or even landing pages and emails. If you want to know more about the structure of your website, or even small content within an email, don’t be afraid to build upon your newfound understanding. What Is HTML? Essentials and Foundations.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Websites] The 5 E-Commerce Mistakes That Could Be Killing Your Sales
    Customers using smartphones are 30% more likely to visit a retailer website, and 51% more likely to make a purchase. Just as customers using smartphones are 30% more likely to visit a retailer website and 51% more likely to make a purchase, customers using smartphones are 39% more likely to call a business. Call Routing Call Tracking
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Websites] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
    'Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. Recently, Google has taken it one step further by including mobile-friendly labels alongside search results of websites offering a good mobile experience. blog Google
  • SYNECORE  |  TUESDAY, MARCH 31, 2015
    [Websites] Content Personalization: It’s What Consumers Want!
    Three out of four consumers become frustrated when website content isn’t relevant to their interests, according to Janrain. 'A frustrated consumer is never good for business. The fact is, if your content doesn’t resonate with your target audience, you might as well ask them to ignore you. Facts Don’t Lie. Personalization is hot!
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Websites] A Marketer's Guide to Accumulating Awesome Online Reviews
    Would you ask a website that has no relevance to your business to link to you? Create a Designated Review Space on Your Website. External sites are important for generating online reviews, but your leads and customers are on your website all the time! Just be sure to ask permission to share the feedback on your website.
  • MARKETING ACTION  |  TUESDAY, MARCH 25, 2014
    [Websites] Agency’s Web Traffic Jumps by 400%
    Act-On’s combination of capabilities, including one-click custom landing page creation and website visitor tracking, has amplified the agency’s content marketing efforts – measurably  and profitably. Does it rest on its laurels, or does it focus on the next level of online marketing capability? And they did. The platform they chose: Act-On.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 13, 2013
    [Websites] How to Engage Your Target Executives Using Social Media
    Author : Buffer, Inc Website : [link] --> The post How to Engage Your Target Executives Using Social Media appeared first on Fearless Competitor. 'Buffer Tips for using Social Media to Engage Executives. Think the phone and email is all you have in your sales quiver? Think again. hope you find these ideas of value for you – as AMA did.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 23, 2010
    [Websites] Savvy Week in Review - July 23
    Lose the B2B Website Laundry Lists! by @ardath421 What a great reminder by Ardath Albee - avoid the endless, scrolling lists of links to stuff that make your website visitors' eyes glaze over! I don't know about you, but I'm definitely feeling like we're past the halfway mark in the summer season.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Websites] 10 Guaranteed Ways to Get More Google+ Page Followers
    While Google is currently only granting certain businesses with Direct Connect status, make yourself eligible for it by installing the Direct Connect code on your website so you're prepared for these new features when Google releases them to all. But let's face it: starting a brand new social presence from scratch is kind of a pain. Oh, and.
  • SAZBEAN  |  TUESDAY, MARCH 11, 2014
    [Websites] Rethink The Psychology of Your Calls to Action
    In this example, found on the website of virtual private network service Le VPN , color contrast is used very well to make the green CTA button pop. About the Author Adrienne is a freelance writer and blogger who loves analyzing what makes websites tick. Color  Color is a huge factor in CTA button psychology.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 10, 2014
    [Websites] How an SEO Can Assist with Submitting a Mobile App to the App Store
    Just as some websites are published without sufficient metadata, many developers throw an app in the store without filling out the tags that tell the app store how to rank it. 'If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization.
  • CEEKUE  |  WEDNESDAY, DECEMBER 8, 2010
    [Websites] Get Found By Google – Simple SEO Works
    A few weeks ago I have built a simple website for a friend. He and his wife recently started a holiday group-accommodation in a popular winter sports and summer holiday area. am not a SEO-expert. know some of the basics, but I have no idea whether these are still valid or not. Because Google keeps [.].
  • SAZBEAN  |  THURSDAY, AUGUST 16, 2012
    [Websites] Every Good Content Strategy Starts With Having an Actual Strategy
    As an SEO, I talk a lot about developing great websites that earn top rankings, as opposed to manipulating search engine algorithms for temporary gains. There is a lot that goes into a good SEO campaign, one of the most important being your website’s content. But, this is a drawback for e-commerce sites. News & Notes
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 13, 2012
    [Websites] Do the Math to Calculate the ROI of Business Blogs
    Finally, the study found that companies who blog attract 55% more website visitors than those that do not. This approach has proven extremely important for mid-to-small businesses for website traffic and lead generation.  You can always take it down,” according to Kardon.  Some work really well and some don’t survive,” says Kardon.
  • SYNECORE  |  THURSDAY, APRIL 16, 2015
    [Websites] 4 Types of Content Essential to Driving Leads
    Even if you’ve invested time and effort in creating a new website, it won’t generate leads on its own—it needs content. This creates multiple direct paths to your website for anyone who might be searching for information or a solution. 'In the world of inbound marketing, content is king. Blogs. Case Studies. eBooks. Videos.
  • MEASURABLE MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Websites] CMS and LDAP Integration: Simplifying User Access
    If you’re a larger organization with multiple web management users, segmenting access to certain parts of your website is essential to streamlining the publishing process. Many of you are already familiar with it, but LDAP stands for Lightweight Directory Access Protocol. What exactly is it? You may still be asking yourself: so what?
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 30, 2010
    [Websites] Lead Generation 2.0 Critical Success Factor #9
    This 112-page publication is full great ideas to help you boost your lead generation, website, email, social media and make your overall marketing more effective. I recently wrote about the 8 critical success factors for lead generation 2.0. The unofficial #9 came into my inbox earlier today – effectiveness. encourage you to check it.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Websites] Coca-Cola Kicks Pepsi's Ass in Marketing Showdown
    Every link to your website is a vote of confidence. Mobile Optimized Website: Coca-Cola Wins! You've seen this fight before: Coke versus Pepsi. And chances are, you have your own taste preference between the two fierce rivals. But this time, it's a different battle. So let’s see who comes out on top in this beverage battle!
  • SYNECORE  |  THURSDAY, NOVEMBER 15, 2012
    [Websites] How to Become The Six Million Dollar Marketer
    All of this content then needs to be optimized for any platform or device on which it could potentially be viewed or consumed via social sharing (websites, differing social channels, mobile devices, etc). Technology may be creating exponential opportunity for businesses, but it is sure creating a headache for marketers. THE NEW BOTTOM LINE.
  • EMARKETING STRATEGIST  |  WEDNESDAY, DECEMBER 1, 2010
    [Websites] The Power of Negative Attention
    The #1 ranking website has the frames she wants at a price she likes so she buys them. If we’ve talked or you’ve read my free ebook, Higher Rankings in Plain English, you know that getting links to your website is an important part of rankings. If it’s not a major company or website you’ve heard of before (i.e.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 27, 2010
    [Websites] Networking on Steroids
    If you weren’t able to connect on the spot, search for them online or check out their website to see if they have links to social media profiles (which they should). Pretty much anyone will agree that networking is important, whether or not you’re in business for yourself. Connect on the Spot. Do Some Searching. Followup.
  • MARKETING ACTION  |  MONDAY, JANUARY 28, 2013
    [Websites] Rapid Notify Sees 20% Leap in Closing Rates
    Rapid Notify began using advanced capabilities such as dynamic content, lead scoring, and Website Visitor Tracking, and saw opportunities grow by 50%. We love success stories, especially when it’s our customers experiencing the success. The next step was using a third-party email service provider, a solution Rapid Notify quickly outgrew.
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Websites] Why Your Keyword Strategy Is Incomplete Without User Intent
    Using a keyword analytics tool like HubSpot''s, investigate which keywords that are being used to find your website and, scanning through each one, search for elements of user intent. You can also use your own data to see if people are actually finding the resources they need once they arrive at your website.
  • HUBSPOT  |  WEDNESDAY, JANUARY 19, 2011
    [Websites] How to Use Social Media Intel to Prep for a Sales Call
    As a HubSpot marketer, I'm a firm believer in the use of social media as a powerful tool for not only driving traffic to a company's website but also generating leads for your business. That said, the applications of social media don't stop in marketing. So how can you use social media intelligence to help you make a sale? Chime in!
  • SAZBEAN  |  FRIDAY, MAY 13, 2011
    [Websites] Digging in the Cache – Hamster Dance
    One of the first Internet memes was The Hamster Dance , which was just a website with a bunch of animated pictures of hamsters and a clip of sped up music. It was one of the first websites whose popularity spread by word of mouth, and had no real value other than being silly (and having an annoyingly catchy tune!). News & Notes
  • HUBSPOT  |  TUESDAY, DECEMBER 11, 2012
    [Websites] 3 Ways You're Not Using Marketing Automation (But Should Be)
    To do this, we use a lot of different triggers and criteria to segment different leads into different buckets, such as the content they’ve downloaded, the pages they’ve viewed on our website, and through leads' self identification of personal information they provide in the forms they’ve filled out on our website. there are.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 20, 2013
    [Websites] The #1 Best-Kept Secret in SEO
    press release isn’t only a way to announce information — it’s also a great little ball of SEO, for many reasons: You can include keywords that people are searching to find your website. You can publish each press release on dozens of quality websites. Think you’ve tried every search engine optimization tool in the book?
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Websites] 25 Things You Could Buy With a Super Bowl Ad Budget
    Keep a web designer on call 24 hours a day for 4 years to change your website whenever you want. Commission enough content from the Zerys Content Marketplace to post a new blog to your website every hour of every day for the next 26 years. A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 million. Tweet This!
  • THE FORWARD OBSERVER  |  TUESDAY, SEPTEMBER 4, 2012
    [Websites] How To Create Lovable B2B Marketing with HubSpot 3
    Place Offer on Your Website - Using optimized landing pages and well-placed calls-to-action (CTA). Each individual website visitor can receive personalized calls to action, images, emails and web pages based on their relationship to the company. That's a relief. Click graphic for an enlarged view.]. Some are even beginning to love it.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 12, 2010
    [Websites] The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
    Chart: Is Social Helping Search for Business Websites? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: How and where U.S. Tuesday – Friday.
  • SAZBEAN  |  SATURDAY, JULY 7, 2012
    [Websites] Top Internet strategy, marketing and technology links for the week of July 7, 2012
    What’s a Business Without a Website? Top 10 Social-Networking Websites & Forums  (Marketing Charts). Here are the top Internet strategy, marketing and technology links for the week of July 7, 2012… From Blog to Profitable Business in Four Steps  (ProBlogger). Email Tips to Help Close a Deal  (Small Biz Trends).
  • SAZBEAN  |  FRIDAY, JULY 1, 2011
    [Websites] Digging in the Cache – Rick Rolling
    What could be more fun than luring your friends to go to a website that’s completely different than what they expect to find? Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. So, were you ever rickrolled? photo courtesy of Wikipedia ). News & Notes
  • ENGAGE  |  MONDAY, JULY 16, 2012
    [Websites] 8 Flaws That Make Your Site Virtually Un-dateable
    Like a first date, you may think that the first visit to your website went great until you realize it’s been more than a week later and you’ve heard nothing back from your potential user. What are some things that have turned you off about a website? First dates can be awkward. They make you question a lot of things. How do I look?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 2, 2013
    [Websites] Are You Missing out on Mobile Marketing Opportunities to the Professional Tradesman?
    TOP MOBILE TACTICS TO CONSIDER: Responsive website – so it can be read on any device. 'We’ve talked many times about the importance of having a mobile strategy when wanting to reach the professional contractors. Their office is a jobsite and they need to be and stay connected. Mobile-friendly campaigns  - optimize landing pages.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Websites] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    You know those boxes that appear after you’ve surfed a website for a few a seconds? You don’t need a website designer to do this, and you don’t need to know a single line of code either. You want the overlay to complement the look of your website. 'Your email list plays a paramount role in your marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Websites] 4 Promotion Strategies Used by the Best Business Bloggers
    Several of our 10K Club members have already discovered this; for example, one survey respondent said: “We are preparing to package our best blogs into subject matter-specific eZines, which we will post on our website and promote” 2. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata.
  • HUBSPOT  |  SUNDAY, MAY 19, 2013
    [Websites] YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
    With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. Google+ Adds Content Recommendations for Mobile Websites, From Marketing Land. Well, wonder no more. and our other sources.”
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Websites] Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws
    learned from him that new legislation called the European e-Privacy directive legally mandates that EU countries must make decisions about privacy in their countries which may include laws that require websites tracking users with cookies to collect explicit consent from the person being tracked before they are tracked. by Maria Pergolino.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 8, 2012
    [Websites] How Are You Using Social Media to Find and Engage Your Target Audience?
    Make sure your website is mobile friendly and that content is easy to consume and respond to. Do you know where your customers and prospects are spending their time online? Wouldn’t that be an important part of an overall social media strategy to find and engage them? What are you doing to tell your story and points of differentiation?
  • LEAD VIEWS  |  FRIDAY, JUNE 24, 2011
    [Websites] Inbound or Outbound – When It Really Matters
    For starters, let’s be clear that content goes beyond plain text and website content and includes any artifact (text, image, audio, video) created and propagated both offline or online to market your product or service. Instead, make that information readily available on your website, so he can easily access it when required. Or both?”
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Websites] 6 Clear Signs You’re Ready for a Video Marketing Platform
    You recognize the need to keep people on your website. If you’re not embedding videos on your own website and landing pages, you run the risk that your new, impressionable leads will be distracted by Vimeo or YouTube’s “recommended” content. This is a great idea because the demand for video isn’t showing any signs of slowing down.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JANUARY 24, 2012
    [Websites] Your Content Marketing Mandate: Just Do It!
    Our website sucks, we want to fix it first. I’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department. We don’t have enough time to create content.
  • HUBSPOT  |  THURSDAY, MARCH 21, 2013
    [Websites] 7 Things Marketers Muck Up When Communicating Results to Their CEO
    Don't go into that meeting with screenshots of the newly redesigned website to show off how beautiful it is. Show the increase in leads you got because you redesigned the website for, say, more targeted calls-to-action. More than ever before, executives are demanding to see concrete results from Marketing. 1) Not Showing Metrics.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JULY 20, 2011
    [Websites] The B2B Inbound State of Mind: Build the Brand
    These data points confirm that your B2B company should have a strong Internet presence centering on your website. Click to see VIDEO "Inbound State of Mind". Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience who can become advocates to help share your message. Host a webinar.
  • BIZNOLOGY  |  FRIDAY, JANUARY 31, 2014
    [Websites] Should guest blogging still be part of your SEO strategy?
    Here are a few arguments why: Quality websites and blogs still represent an excellent source of referral traffic. Not that you want to incur the wrath of Google, but getting placement on high-quality, high-traffic, highly-related blogs and websites can lead to fair bits of referral traffic for your site. '(Photo credit: Wikipedia).
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Websites] 47 Essential Social Media Tools for Content Marketers
    Pinterest – In less than two months becomes a Top 100 website. Alexa  - Some high-level information on website traffic for any site. It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. The Basics. Yahoo!
  • HUBSPOT  |  TUESDAY, JANUARY 8, 2013
    [Websites] 7 Real Marketing Interview Questions From HubSpot's CMO
    Question 3: Website Homepage. The Question : "We have two potential designs for the homepage of our website, but we don’t know which one to use. The best answers start with questions that get at what the goals of your homepage are and especially how the website's customers and prospects view the two designs. Next Steps.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Websites] 5 Pinterest Tactics + Back-to-School = A+ Sales
    In order to post Rich Pins, however, you must place meta tags on your website, test your Rich Pins and apply to get them on Pinterest. Pinterest has all the details on their website. 'Think it’s too early to utter the words, “back-to-school”? I’m with you, but guess what? Shoppers aren’t. school supplies.
  • SAZBEAN  |  TUESDAY, FEBRUARY 7, 2012
    [Websites] The Simple Template for a Thorough Content Style Guide
    Rather, your editorial style guide will guide writers by providing a set of standards to which they must adhere when creating content for your website, eliminating confusion, guess work, and debates over what boils down to a matter of editorial opinion among grammar and content geeks. News & Notes
  • CONVERSIONATION  |  WEDNESDAY, JUNE 20, 2012
    [Websites] Social Business: the Essence of Collaboration and Purpose
    Heck, he is even often absent when simple projects such as developing a new website are discussed. The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with statements on how important all these expensive words are today.
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