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  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Websites] Does Your Marketing Strategy Align With Your Goals? A Story
    Because their persona engages heavily online, Pete knew they''d finally need to restructure their online presence in order to drive the volume of website visitors necessary to fill the top of the sales funnel with more quality prospects and generate more conversions. Premium content offers. A new website. You have faulty wiring.
  • KEO MARKETING  |  MONDAY, AUGUST 24, 2015
    [Websites] Using Analytics to Get Higher ROI from Remarketing
    One category in the behavior section that you should look at is time spent on your website. Visitors who quickly leave your website within a few seconds after arrival probably aren’t very interested in your company, and may even have landed there by mistake. It can also be among the most effective, when implemented correctly.
  • GREAT B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Websites] Eyeball Share Leads to Wallet Share
    One of my favorite bloggers is Paul Castain, who produces excellent content for the Sales Playbook website.  Paul’s column this week, “ A Deceptive Post About Cold Calling ,” discussed important activities that can either replace or enhance cold calling. This number ranges as high as 80% in some industries. There are now 2.7
  • MARKETRI  |  FRIDAY, MAY 18, 2012
    [Websites] Listen, Create, Distribute and Measure - The Essential Components of a Modern PR Plan
    The root of effective PR lies in the research: finding out which publications and websites are discussing subjects relevant to your brand and the sectors being targeted; it is necessary to identify the issues of the day and how to shape your news to match the news agenda. Neil Edwards looks at the essential components of a plan. Content.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Websites] Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care
    After mentioning he was pleased with the outcome from our recent work in re-launching the firm’s website and developing a content marketing strategy, he asked, “So, about this content marketing—what exactly is it again?” Now, you might be thinking, “…aren’t we already doing this on our website?”
  • CONTENTLY  |  TUESDAY, NOVEMBER 22, 2016
    [Websites] Why Publishers Are a Huge Threat to Ad Agencies
    Brand Studio, the custom content unit of The New York Times, started in 2014 with the purpose of creating in-depth stories for brands that would live on the Times website. Now, however, a lot of T Brand’s output lives on client websites, per Digiday. Back in the days of Mad Men , agencies were bulletproof institutions.
  • HINGE MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Websites] Building Your Brand: How a Solid Brand Drives More Referrals
    Through brand experience—every customer interaction, your website, social media posts, online reviews, and every published word your firm releases. The first place buyers go to get more information is a firm's website. And, make your website a priority. One of the best ways to do this is through referrals. Your brand.
  • PWB MARKETING BLOG  |  WEDNESDAY, APRIL 10, 2013
    [Websites] Facebook Ads: Do They Work?
    There are many ways to market your business website. One of our current clients is going through a website redesign and has indicated that they will use targeted Facebook ads, so I’m in a holding pattern. You can do so through paid search, print ads or outdoor advertising, just to name a few. ” At first I too was stumped.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 10, 2012
    [Websites] What Do Rick Santorum and Lady Gaga Have to Do with Headlines?
    On every website page or blog entry you have an opportunity to include headlines. Your website and blog post headlines matter! When it comes to your B2B online marketing, make no mistake. Headlines make a big difference. Here’s what CEOs and CMOs need to know. Search engines like headlines, and the more keyword rich the better.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Websites] How Long Does it Take to Get Results from Content Marketing?
    As web traffic continues to climb, your website should ascend in the search engine rankings to page one for some of your targeted keyword phrases. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. What does this have to do with how long it takes for content marketing to create leads and demand?
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 14, 2014
    [Websites] LinkedIn Product and Services Pages Discontinued
    feel that Products & Services was just a duplication of what is already on most websites. Photo by Simon Yeo, Some Rights Reserved. Today LinkedIn Products and Services pages will be discontinued. Here’s what you need to know about the change. They also allowed visitors to the page to “Recommend” a product or service.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 7, 2012
    [Websites] LinkedIn Power Tips: Give Before You Receive
    They enhance your credibility as an expert similar to how quality content , quality presentation of that content and frequency of content enhances your page rank and authority status for your website. If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Websites] Six FREE Tools To Measure Social Media for Business
    Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem. It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 6, 2013
    [Websites] Brand Marketers Totally Miss Social Media Influencers
    When launching social media campaigns, earned media goals are very much stacked towards metrics like Facebook Likes and Fans; Twitter followers and retweets; and traffic on the company’s own website and landing pages. Brands And Advertisers: It’s All About Facebook The mismatch is pretty clear in Technorati Media’s report.
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Websites] 9 Tips to Spot Amazing Article Writers
    On the first page of this search itself I can spot 3  writer websites I can peruse through and, if conditions allow, contact. 3. By setting up a “write for us” page on your website, you’ll make sure that none of those potential writers leave your website without knowing that you’re looking for article writers. Company News
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Websites] Content Marketing Gives Customers a Reason to Believe
    Goal: you want readers to come away smarter from having visited your website, blog, business Facebook page, etc. “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. The secret may well lie in the power of content marketing. Excellent service?
  • SYNECORE  |  THURSDAY, FEBRUARY 27, 2014
    [Websites] Reduce Visitor Anxiety, Be Prepared!
    That’s why most of us think twice before freely handing out our contact information to anonymous websites that have nothing to lose by giving it away. That’s why websites like yelp.com , angieslist.com , and other review-oriented sites have become so popular. Make Security Obvious. Show Satisfied Customers. Takeaway.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Websites] 8 Reasons Super Specialized Companies Should Embrace Inbound
    Many websites in this field haven’t been updated in decades. The good news is that the tools you can use to optimize your website for search, publish helpful content to your target audience, make it easy for them to ask for more information and stay in touch, have gotten easier and easier to implement and use. Superniche. Wrong.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Websites] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Email, web sites, landing pages and forms, social media (in all its many ever-changing splendors), webinars, interactive media, infographics, search engine optimization (SEO), pay-per-click (PPC) ads, virtual events, website visitor tracking, and a host of other channels and apps – all are critical tactics in some marketer’s tool chest.
  • SALES ENGINE  |  FRIDAY, OCTOBER 23, 2015
    [Websites] How often should you post to your blog and social media?
    In addition to increased traffic on your website, high-volume frequency of posts may also be important in building your overall library—remember, Hubspot and Moz both note that the wide majority of monthly leads come from old posts. In other words, consumers can only handle so much content before they stop paying attention to you.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Websites] Social Media Marketing Tools For B2B Marketers
    We think it’s important to analyze data that can be used to improve your campaigns – like knowing which LinkedIn Groups generate the most website traffic or which messages spark conversations. 3. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Campaign Based Publishing.
  • VIEWPOINT  |  WEDNESDAY, APRIL 24, 2013
    [Websites] PowerViews with Jim Dickie: Customer-centric is Key
    You can connect with Jim and learn more about CSO Insights by visiting their website: CSO Insights: www.csoinsights.com. My guest today is Jim Dickie. Jim has over 29 years of sales and marketing management experience. He began his career with IBM and Sterling Software and then went on to launch two successful software companies. Stay Tuned
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 3, 2013
    [Websites] SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
    Author : Buffer, Inc Website : [link] --> The post SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem appeared first on Fearless Competitor. Buffer B2B Demand Generation strategy called SCORE uses Innovative Methodology to Improve Qualified Sales Opportunities, Increase Conversion Rates and Win More Sales.
  • FATHOM  |  FRIDAY, AUGUST 14, 2015
    [Websites] Healthcare Digital Marketing Industry Update – August
    Any website that is ranking and targeting a brand that isn’t their own will likely see a decrease in search result rankings. The 20-year-old software platform is best known for its ability to play and display videos, animations, games and websites. Flash was once the standard platform for viewing videos on websites. link].
  • MARKETING ACTION  |  THURSDAY, DECEMBER 26, 2013
    [Websites] 3 Ways Online Marketing Forms Drive Conversions
    They are the one place on your website where you have the chance to capture contact data that a prospect willingly provides, in essence giving you permission to market to them. Post forms on your website that trigger automated response emails, document downloads and sales team alerts. Progressive Profiling. Supporting Segmentation.
  • JUNTA 42  |  THURSDAY, OCTOBER 6, 2011
    [Websites] Google Will Be the Largest Content Producer in Three Years
    As more publishers realized the number of relevant readers they were getting to their websites, Google turned from axis to ally. A decade ago when I worked for Penton Media, Google was a hot topic.  To partner or not?  Do we open up our web content to Google’s spiders? It seems a silly discussion today, but it was big business then.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 17, 2013
    [Websites] The Dissection of a Bloody Good Email Newsletter
    Give your content blocks enticing headlines or subheadings and link them back to the original source (blog, website, social network). 7. Always provide readers a link with more information, whether it be to your website, blog or social site.  Are you familiar with the old school Milton Bradley game, Operation? Let’s operate: 1.
  • BIZIBLE  |  THURSDAY, DECEMBER 3, 2015
    [Websites] The 100 Year History Lesson On Marketing Operations and MarTech
    This is still being used today, although it is diminishing in usage in favor of tracking incoming leads by establishing unique websites / landing pages and phone numbers specific to campaigns. "There is a science to advertising. Principles are learned and proven by repeated tests” ( Scientific Advertising ). This was written in 1923.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 7, 2013
    [Websites] If Salespeople Should Be Blogging, Why Aren’t You?
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. I know why. You don’t have the time, you don’t see the value or, most likely, both. literally had no idea of what a blog even was.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Websites] Leverage Your Hospital Ratings from the U.S. News & World Report
    News and World Report badge throughout your website, but especially on your homepage. If you push out a press release through a wire service like PRNewswire or PRWeb, be sure to also publish the press release in your website’s news section. Today was the official release date of the 2015-2016 U.S. Conclusion: U.S.
  • CLIENT BRIDGE  |  MONDAY, JUNE 30, 2014
    [Websites] The Importance of Setting Up Closed-Loop Reporting
    In addition, marketing software can provide lead alerts whenever hot leads revisit your website, respond to a campaign, or take any other trigger action. Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 9, 2011
    [Websites] Media as Marketing
    Well even a yarn company has had success… Our website is visited 22 million times each year. Having a content strategy is a very important part of any marketing plan. People are likely to completely ignore you if all you do is advertise and promote yourself. What’s in it for them? They provided valuable media for free. Thoughts?
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Websites] It's All in Your Head: 9 Reasons You Can't Resist a List
    They''re derisively called “listicles” (list + article) and are considered kind of cheesy, the stuff of workout magazines and mindless websites like Buzzfeed. Consequently, lists drive traffic, which is why website editors demand them, which is why you see so many of them on the internet. She sees this as a curse. She''s not alone.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 1, 2013
    [Websites] A 101 in Marketing Analytics
    You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. by Anna Glushkovsky | Tweet this Do you shy away from analytics? Velocity.
  • VIEWPOINT  |  TUESDAY, JUNE 11, 2013
    [Websites] How B2B Marketing and Sales Alignment is Like a Relay Race
    In marketing, teammates must ensure that website visitors and inquisitors can access the right content to assist and propel the buyers’ route. Handoffs of qualified leads from marketing to sales can be as smooth and technically precise as those of the sprinters on a relay track team. Respect of Teammates’ Skills. Practice. Celebration.
  • ANNUITAS  |  TUESDAY, DECEMBER 22, 2015
    [Websites] Everything You Want to Know About Account-Based Marketing
    If one person from a target account is on your website, or downloading your content it might be indicative of a selling opportunity. took the liberty of pulling a few interesting quotes, hoping to comment and expand on what has rapidly become the hottest topic in B2B. ABM focuses time and resources on accounts most likely to drive revenue.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Websites] Marketing Made Simple TV is Looking for a Few Good Sponsors
    If you need some awesome video content for your website, you should consider sponsoring the show. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it. Hubspot.
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Websites] How to Build a Keyword Strategy That Turbo-charges Your School's SEO
    Your school website has readily accessible information on applying, you’re active on social media, and you’ve invested in banner ads and print mailings to potential students—so why do you need to invest any more of your valuable time and effort to worry your online content? but that doesn’t mean you’re 100% correct. Where do they turn?
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Websites] How to Create Facebook Video Ads
    You can also retarget previous website visitors or use any of the Custom Audiences you might already have, like your email list or app users. Use a URL with UTM codes to track the traffic from the ad to your website. Did people who clicked through to your website bounce quickly, or did they convert on your content? Clicks.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Websites] Get Found Faster: 10 Tips for Successful Local SEO
    Here’s your punch list: Add your complete address, phone number and business hours to the footer of your website. Keyword stuffing would be to repeat your business name and primary keywords three times in every alt tag on your website. These websites feed search engines and other sources of local data: Express Update. Google.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 14, 2014
    [Websites] Promoting content: build great content marketing relationships
    Everyone understands that “build it and they will come” no longer works with websites. Other examples that we’ve used include websites like Social Media Today and print/web publications like New York Enterprise Report. (Photo credit: AltimeterGroup). It probably never did. So let’s assume that we’ve. Looking Further Afield.
  • SALES ENGINE  |  THURSDAY, OCTOBER 1, 2015
    [Websites] The B2B Content Marketing ROI You Should Care About.
    Deal attribution can be measured , however, but you can’t use the same metrics that a B2C company does, which mostly measuring increased traffic to your website and what percentage converted. Even that explanation was complicated! That was followed up with salesperson’s voicemail and email that garnered a meeting. Increased web traffic.
  • WEBBIQUITY  |  MONDAY, JANUARY 28, 2013
    [Websites] 11 (of the) Best SEO Tools and Keyword Research Guides of 2012
    Writing that “There are diseases on the web that you don’t want to get, and if you’ve had a website online for years, or if your site links to other sites, then there’s a great chance that you’ve caught some Link Rot… it doesn’t sound nice, and it’s really not nice,” Jim Boykin explains what link rot is and links to a new tool to fix it.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Websites] Why Your Benchmarking Approach is Ruining Your Business Intelligence
    So what if your company’s website has 1,000 more unique visitors per month than your competitors’ if those visitors aren’t aiding your conversion rates. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. Erin is a regular contributor to their blog and to LinkedIn Answers. Hint: probably not).
  • SALES LEAD DYNAMICS  |  FRIDAY, AUGUST 3, 2012
    [Websites] What’s Your Prospecting Plan? – Part I
    You WAIT (and hope) for someone to fill out an inquiry form on your website. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. We’re all looking for business. Most of us network.  Some of us write. Some give speeches or workshops.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [Websites] What Marketers Can Learn from a Rogue Underground (Barely Legal) Restaurant
    You can visit her website at www.smartb2bmarcom.com.There is this “restaurant” in Canada. It’s called Charlie’s Burgers ( www.charliesburgers.ca ), but they don’t serve burgers, and not just anyone can go there. To get in to Charlie’s, you have to be invited. No-shows are blacklisted. Absolutely. Share!
  • B2B MEMES  |  WEDNESDAY, FEBRUARY 23, 2011
    [Websites] Digital Drudgery and Second-Stage Shovelware
    Websites never go to press. In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Websites] Digital marketing shifts coming out of AdTech 2014
    Writing a blog and publishing it solely to a website is short-sighted, and so is publishing solely into a brand’s own social channels. Writing a blog and publishing it solely to a website is short-sighted, and so is publishing solely into a brand’s own social channels. How do you envision these shifts will impact your business?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Websites] Marketing Automation: Lessons from 4 case studies
    from anonymous website visitors. Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Scalability. Integration with the new CRM system. Results?
  • KEO MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Websites] Checklist to Evaluate a Digital Marketing Agency
    Mobile marketing ; both responsive website design and mobile device advertising. As your company grows you may consider hiring a digital marketing agency to help you with your online marketing. Before you make that decision, here are three characteristics that can help you evaluate the agencies you might consider. Current Industry Expertise.
  • READYPULSE  |  MONDAY, DECEMBER 23, 2013
    [Websites] Holiday Gift Ideas
    Art and Sole – This book found on Supra’s website shows the history of sneaker culture and the designs that made sneakers what they are today. Download the ReadyPulse Instagram Marketing Guide! Scrambling to find that perfect last minute gift? We have ideas for everyone on your list! For the Health Nut. For the Sports Fan.
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Websites] 12 Tips for Creating a Social Media Content Strategy
    What websites and social networks make the most sense for posting, sharing and curating content? Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Websites] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    Using a marginal gains approach you can and should run a number of small tests to see which variants -- from website copy to landing page design -- perform better. For one, investing in the creation of content such as ebooks, webinars, whitepapers, blog posts and more, will help your business attract qualified traffic to your website.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Websites] The Ultimate Guide to Optimized Social Media Updates
    Include a Link Back to Your Website: One of your goals for engaging with followers on Twitter is to generate traffic and leads back to your website, right? It should be, and the best way to do this is to include links back to your website in your tweets -- to blog posts, landing pages , and other content. Am I being engaging?
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Websites] What Is a Landing Page? [FAQs]
    The biggest difference I often see is the term "landing page" being used to refer to any ol'' page on a website. If you need to deliver a certain number of leads a month to Sales, and you can have certain pages (landing pages!) on your website that exist solely to do just that , you''re much more likely to be successful. Trust me.).
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Websites] Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
    These links take you to specific pages on a website rather than forcing you to navigate there yourself. All of the links in this email are deep links, making it easy for customers to dive right back into the Airbnb website and re-engage. When customers go back to the website, Amazon can continue to collect data and show advertising.
  • BIZNOLOGY  |  THURSDAY, MARCH 19, 2015
    [Websites] The Internet of Things will revolutionize marketing
    Having trouble connecting with your customers and providing a consistent cross-channel experience when your only channels are social media, your website, mobile, email, traditional print and broadcast advertising, and your bricks-and-mortar establishments? We’re starting to get glimmers of what this connected future might look like (e.g.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Websites] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    great way to grab the attention of website visitors for any fashion or design related business is a seasonal style or design guide. Recipe books are a good way to engage your website visitors with fun (and tasty!) However, they are still buying on your website with little to no human interaction. The short answer is no. content.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Websites] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    When a Boston-based seafood restaurant website has thousands of backlinks from a Tokyo-based robotics website, the connection is tenuous (at best), and will likely be of no use to searchers. Off-page SEO. How the heck are we supposed to do that stuff? ” Boom. Off-page SEO = Done. mean, that’s totally legit, right? ready?
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Websites] How SMBs Use Social Media: 15 New Stats You Should Know
    LinkedIn recently launched a website specific to the needs of small businesses. Small- and medium-sized businesses are growing rapidly, contributing over $5.5 trillion in annual revenue to our economy last year. As business grows, so does the "how" of conducting business. trillion in annual revenue to the U.S. economy. Tweet This Stat).
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Websites] How Mobile Commerce Is Changing the Way We Shop
    The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. This is great news for all shoppers who search and buy from their phones and tablets. The mobile commerce numbers are already staggering. Where Are We Going?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 19, 2011
    [Websites] Marketing & Sales: Integrating Social Media and Lead Generation
    Inbound because of what you say, how you say it, and the value you provide will attract prospects to your website or landing pages.  Can that content be downloaded from your website with a simple web form for lead capture? As we as an industry continue to define those roles (Are sales people now marketers? Get the role confusion?
  • ANNUITAS  |  THURSDAY, JULY 2, 2015
    [Websites] The Problem With The Story You Are Telling
    Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. More people like them will follow, because the bottom line is that Google is getting better all the time at evaluating websites as if it were a human.  *This post first ran July 29, 2014 via the ANNUITAS blog.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Websites] Top B2B and Consumer Content Marketing Minds & Advice
    Marcus Sheridan , better known as The Sales Lion, made his mark by using content to make the website of his relatively unknown pool company the most trafficked swimming pool website in the world. Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. Over and over.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Websites] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    It will also encourage your followers to click-through to your website. 3. Google loves to see positive interaction and engagement with content and a website, so evidence that people are enjoying the site and its content is extremely valuable. Start Discussions With Your Followers, Peers, and Influencers. Brian Whalley”).
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 4, 2015
    [Websites] 30 Creative Ideas for Your B2B Video Marketing
    Capture the tour on video and post it on your website. Tell the story about how you hatched the idea visually as well as in words on your website. According to eMarketer , adults spend (on average) five and a half hours on video content every day. It seems easy to come up with ideas for videos for consumer products. To whom?
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Websites] 5 Ways Google+ Will Influence Search Results
    When they see a profile that only shares and votes for things off one website and nothing else, they know who to reduce or shut down the influence of. These +1 buttons appear in Google’s search results and can be embedded on other websites as well. For example, do you frequently share links with only a small handful of people?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 19, 2012
    [Websites] 5 Marketing Tools I Am Thankful For
    Warning: it is very easy to get lost in the data when analyzing your website, so I recommend only allocating a couple hours per week for this, or you’ll spend too much time with too little return. Without these tools, it would take more resources, time, and energy to accomplish routine daily tasks.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 26, 2013
    [Websites] Digital Marketing: 10 Tips for your Programs
    Author : Buffer, Inc Website : [link] --> The post Digital Marketing: 10 Tips for your Programs appeared first on Fearless Competitor. Buffer Digital marketing is the rage today. Everyone is moving away from print and focusing on digital marketing programs. But what are the keys to getting the most from your Digital Marketing programs?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Websites] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    This website lets you view lists a profile is following and lists that are following a profile. While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. Suggested Tool.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Websites] 8 Types of Content to Help Engage Prospective Students
    But the majority of those visiting your website are just looking for more information -- and are not ready to take the big leap of applying. You need to develop, publish, and share information that these students are looking for on your website, blog, and social media channels -- what we call your TOFU (top-of-the-funnel) channels.
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Websites] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
    Oh, I know! I’ll create my own little websites -- many marketers have come to refer to these as ‘microsites’ -- and link to my domain from those! First of all, maintaining a bunch of websites takes a ridiculous amount of time and money. We have more options, tools, and resources to be better, faster, and stronger. Not necessarily.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 4, 2016
    [Websites] News from Krux, Demandbase, Radius: Customer Data Takes Center Stage
    Krux now has an “intelligent marketing hub” that can also load a company’s own data from CRM, Websites, mobile apps, and offline sources, and unify customer data to build complete cross-channel profiles. If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend. billion for LinkedIn.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Websites] Transitioning to Inbound: A Recipe for Long-Term Success
    How many people visit your website each month? This includes establishing goals for website traffic, lead generation, conversion rates, and close rates. For example, let''s say you need to improve website traffic by a factor of 10. Change is hard. Most people will naturally resist it. First, Set Your Strategy (Not Your Tactics).
  • ACTIVEDEMAND  |  WEDNESDAY, APRIL 27, 2016
    [Websites] New Best Practices in Drip Campaigns
    Some of the new best practices for drip campaigns include: Data-Driven Segmentation – Better targeting based on actual data of a buyer’s journey (what websites they have visited, which assets they have downloaded, etc.). Personalization – Communications and assets that are individualized. What does that mean to you as a marketer?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Websites] Marketing Strategy: 3 Steps to find the best tactics and results
    The campaign increased unique website visits from 3,500 to nearly 100,000 and clickthrough rates by 258%. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Focus on the goal. Shifting Sales’ POV.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Websites] What Your Business Needs To Know About Google+
    Your brand, or even you, might not be able to jump on Google+ yet, but you can get a head start by embedding the +1 button on your websites and blogs. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 17, 2015
    [Websites] Reproduce all your own stuff on your professional page
    plan to copy all my old articles and posts them onto Gerris Corp’s website over time — bringing all of my own personal content to roost where they can help me connect with my future customers and clients. It’s time to call all of your content home. It’s time to call all of my content home! Probably already taken).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 7, 2015
    [Websites] PetRelocation Uses Automation and Emotion on Content Pros Podcast
    This has also greatly increased organic search traffic to their website. Collecting customer stories is easy because their client care representative just asks clients if they’re willing to fill out a form on the website after the move. A lot of people do, because they’re so happy when they are reunited with their pets.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 16, 2016
    [Websites] Master These 10 Content Marketing Skills to Become an All-Star
    Additionally, producing content that’s riddled with grammatical errors will likely make visitors think twice about the legitimacy of your website or brand as a whole. 3. Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend. Let’s take a look: 1. Organization.
  • HUBSPOT  |  FRIDAY, DECEMBER 26, 2014
    [Websites] 10 Handy Backup Tools for Your New Mobile Device
    Once you''ve downloaded the app and signed up with a PIN number and password, you can back up your data to the cloud, restore it on a new device, and even access it online via the developer''s website. There''s nothing quite like tearing off the wrapping paper of a gift to find a beautiful, new piece of technology inside. Backs up passwords.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Websites] Introducing The Definitive Guide To Digital Advertising
    Digital ads can be seen on the websites your buyer visits, on her mobile phone, on social media channels, and on her smart watch. Author: Ellen Gomes Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Advertising has evolved. What Is Digital Advertising? Why Is Digital Advertising Important?
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 20, 2011
    [Websites] Social Sharing Buttons Offer Opportunity for Brands
    Tweet buttons drive 7 times more link mentions for websites than if they didn’t have a button. 53.6% of the largest 10,000 sites on the Web display some social links or buttons on their front pages, up from 52.8 percent in late July. Facebook plugins (e.g. Buttons and links for Twitter are seen on 42.5 percent of the top 10,000 sites.
  • HALEY MARKETING  |  TUESDAY, APRIL 26, 2016
    [Websites] Haley Marketing CEO David Searns Appointed to American Staffing Association Industry Marketing Subcommittee
    Haley Marketing Group provides website development, email and content marketing, social media marketing and strategy consulting to the staffing industry. For Immediate Release. Buffalo Business Executive Appointed to American Staffing Association Industry Marketing Subcommittee. staffing, recruiting, and workforce solutions industry. Snyder.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Websites] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    You can connect with Kyle and learn more about SalesLoft via the following resources: Website: www.salesloft.com. I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. So.how do they help people generate a higher response from clients and customers than many other companies?
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 8, 2012
    [Websites] Could a Mascot Help You Grow Your Community?
    When you visit the Open Kernel Labs website you won’t see Iggy Wanna on the home page. For Android app tester Apkudo their mascot, a digitially pixilated bee, is front and center not only on their website but in their logo. In the past we have taken on the topic of humor in B2B. Lighten up already! He is a bit of a shy mascot.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Websites] The ABCs of Content Marketing: A Glossary of Terms
    Dynamic content is a way to display different messaging on your website based on the information you already know about the visitor. You can now utilize the awesome targeting options available through Facebook advertising to find and attract brand new contacts to your website and get them to convert on your landing pages. Agile. Zerys.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 10, 2011
    [Websites] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
    31 Websites Where To Find Free HQ WordPress Themes by W3Mag. How I Create and Manage A WordPress Website by Graywolf’s SEO Blog. WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. WordPress Themes and Plugins. 20 Excellent Free WordPress 3.0
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Websites] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    Skimlinks takes the URLs that people pin on Pinterest and attaches affiliate marketing referral codes to them, which allows Pinterest to get paid when a person discovers a product on the service and then visits a website to purchase that product. As marketer, you own your website and your blog. Can This Last Forever? Take control.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Websites] 11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas
    The kicker is that you need to be a Microsoft user: In order to access OneNote, your device has to have Microsoft Office installed or have access to the OneNote website. For example, if you see a website design you like and want to share it with a colleague along with comments, you can capture the page, mark it up, and share it.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Websites] Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
    To implement a successful curation syndication program, brands should find other blogs, websites or news sources that actively curate and republish content from around the Web. With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Websites] Want to Get More Leads? Stop Making These 12 Landing Page Mistakes
    study by researchers at Carleton University found that people make judgments about a website within 50 milliseconds of viewing it. If you''re having trouble figuring out if the value proposition is clear on your website, try sending it to someone within your buyer persona''s field (maybe a current customer of yours?) Ready, set, go!
  • BIZNOLOGY  |  MONDAY, DECEMBER 19, 2011
    [Websites] Use Frequently Asked Questions to Your SEO Advantage
    For example, let’s take a look at how the company website FAQ page can be turned into something much more. Current and potential clients visit a business website to find more information. Remember, website visitors are looking for information to decide whether or not they should do business with you or the other guy.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Websites] Want to Generate More Leads? Try These 6 Tips
    Do a quick search of your business: run through the first few pages of results to see if your business is listed on any other website that you haven’t yet claimed. Then begin  the process of claiming them according to each website’s requirements. No—that’s the job of the business development team. Claim Your Local Business Listings.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [Websites] Savvy Speaks - Writing Fearless Press Releases
    When newspapers, websites, and magazines are looking for “free” material, it's not hard to slip in a story about your business provided it follows some very important guidelines: Make sure you are addressing the proper audience (a national story submitted to a local publication is not going to be published). Wendy. Jamie.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Websites] Hey Marketing: An Inquiry Is Not A Lead
    Someone who reads 10 blogs on your website is not a lead. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. And this drives a deeper wedge in the goal of  marketing and sales alignment. And 36% are never followed up on.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Websites] Check out Resources at Find New Customers for great free B2B marketing content
    Arthur also simplified the website and we reorganized the Resources tab to make our great content on BtoB marketing easy to find – for you. Find New Customers looks better than ever, thanks to my good friend Arthur Germain of Communication Strategy Group , who did tons of work to improve it. Thanks Arthur! Download it and read it today.
  • MARKETRI  |  MONDAY, OCTOBER 28, 2013
    [Websites] Does Your Law Firm Need More Than One Marketing Plan?
    Website. In the complicated, fast-paced world we live in, there is an increasing desire to have “one thing” to satisfy multiple needs. When it comes to products, the smart phone is a perfect example. One device enables you to text, call, email, take photos, download and listen to music, access GPS and more. Carve out a niche!
  • MARKETRI  |  THURSDAY, MAY 30, 2013
    [Websites] Five Types of Content Your B2B Firm Should Have on SlideShare
    I’ve known way too many companies whose expensive, fancy brochures are either sitting on a shelf collecting dust and/or hiding somewhere in the dark recesses of their websites. think part of the problem is that busy professionals simply don’t know where to start or what to share. Has your firm shared content on SlideShare?
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2012
    [Websites] 11 Clever Ways for Marketers to Reconvert Their Leads
    You have two choices: let Johnny read your ebook and then go about his life (which may or may not involve a visit back to your website), or try to reconvert him. If you haven't already guessed, a reconversion is when a prospect converts on your website again. And the more times a prospect reconverts on your website, the better.
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