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  • HALEY MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Websites] Landing Page Boot Camp: 19 Best Practices to Follow
    What do people see and read when they land on a landing page of your website? Even if you remove your main website’s navigation, don’t overcomplicate your landing page by having five tabs on the page, each with multiple bullets and links pointing to other places on your main website. What do you want people to do? Be relevant.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Websites] Using Social Data to Improve Student Recruitment Online
    Analyze Google Analytics demographic data on your website. This data needs to be turned on with some code on your website, but once you have it there is a lot to be learned from the people already visiting your school’s website. But with all the options, which channels are best and how do you get students’ attention?
  • VOLACCI  |  MONDAY, AUGUST 19, 2013
    [Websites] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
    AMC’s website takes this to an extreme level with games, quizzes, a really cool interactive evidence board, and more. Breaking Bad has a vibrant presence across platforms including television, website, social media, podcasts, character perspective blogs, videos, iBooks, email marketing and more. Audience engagement and interaction .
  • PUZZLE MARKETER  |  TUESDAY, APRIL 10, 2012
    [Websites] 5 Offers to Drive Lead Generation
    Customers want, or even demand, that you showcase your value by providing services or information on your website. It shouldn’t be a lone sales pitch with a form saying “give us your phone and email so we can call you 20 times during dinner” Your website should be a tool driving conversation. Webinars and podcasts.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 25, 2012
    [Websites] Mobile Apps a Must-Have for the Hospitality Industry
    An app is somewhat unnecessary if it doesn’t make the experience easier offer “more” than what their mobile website already provides. She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. It also includes many regularly-updated local deals.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 4, 2010
    [Websites] 6 Ideas to Get Your B2B Social Media Plans Started
    Don’t just write a news release and put it on your website. Every blog, news release, YouTube video, and other digital communication should have an easy-to-find, easy-to-use link back to your website. Your website, remember, is where you completely control the content and where most conversions happen. Focus your message.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 5, 2015
    [Websites] 8 DIY Tools to Grow Your Email List Fast
    Encourage visitors to provide their email address when they stop by your website. Just log into your account, create the form and we’ll host it on a landing page for you, plus you can place it on your website and on your social networks. Give website visitors an incentive to sign up for your email list with Justuno.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 25, 2013
    [Websites] Are You in Spreadsheet Hell or Budgeting Bliss? [Infographic]
    Embed the Are You in Spreadsheet Hell or Budgeting Bliss Infographic on your website: Are You in Spreadsheet Hell or Budgeting Bliss? Author: Dayna Rothman Have you ever found yourself stuck in spreadsheet hell? Do you feel like a zombie as you stay up all night trying to reconcile invoices from different members of your team?
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Websites] 4 Simple Ways to Choose the Best Blog Topics for Your Audience
    The second way that I use BuzzSumo is to identify popular articles on a certain website. obviously want to produce quality guests posts so that the website can get more traffic and the site owners will recognize my value as a contributor. Once upon a time, I had no idea what to write on my blog. That was 10 years ago. What is it?
  • ANNUITAS  |  THURSDAY, JULY 2, 2015
    [Websites] The Problem With The Story You Are Telling
    Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. More people like them will follow, because the bottom line is that Google is getting better all the time at evaluating websites as if it were a human.  *This post first ran July 29, 2014 via the ANNUITAS blog.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Websites] Internet video killed the TV star. The rise of YouTube for B2B advertising
    No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. “By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. Communities of millions and brand new stars.
  • SAZBEAN  |  TUESDAY, JULY 20, 2010
    [Websites] Google Basic Keyword Research Tools for Your Site
    If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Keywords. Adwords. Content strategy. Google Webmaster Tools. Google AdWords Keyword Tool.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 24, 2013
    [Websites] Email Marketing Vs. Marketing Automation: Crossing the (Marketing) Chasm
    When that bell rings, the question to ask is: Are we ready for marketing automation? A few qualifying questions you might ask: Do you know who’s visiting your website? Email marketing is wonderful: It delivers the highest ROI of any marketing tactic, while being relatively inexpensive. Can you be alerted when a hot lead visits?
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 12, 2015
    [Websites] Social Media is Not the Telex Machine
    In a few places it sits in Productivity Prevention (remember what a great job IT did when it owned the website?). About a thousand years ago, when I took my first job in the corporate world, my boss’s secretary gave me a little tour.  We saw the Corporate Overlord floor , we saw the typing pool (yes, those were real). Best steer clear.”.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 29, 2013
    [Websites] A Practical Checklist for LinkedIn Implementation
    Most recently, LinkedIn is making a bit push to become a go-to website for content. Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. 1.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 10, 2013
    [Websites] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    What it means for B2B marketers: Back in May, I wrote a post “ Search: Moving Beyond Your Website in 2013 ” where I discussed the notion that people are searching places other than Google…one of these places being social. According to ZDNet , 1 in every 5 page views in the US occurs on Facebook.com. That is huge! Takeaway.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Websites] What the Death of Google Reader REALLY Means
    For example, at HubSpot, we've noticed that content of ours that has been featured on LinkedIn Today drives a lot more traffic to our website than content that hasn't been featured there. So does this mean you should completely remove your RSS subscription links from your website or blog? Pack your bags, Google Reader. whaddya know?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 19, 2011
    [Websites] Suggestions on How to Make Sense of Google+
    Show off your Google profile – by putting it on your blog or website. have to believe that if Google is involved then it has a pretty good chance of succeeding. I’ve been on it and have started building my circles, but have yet to fully understand all the ways we can use it.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [Websites] Google Indexing Tweets: What Does It Mean For Your B2B
    It sends tons of free traffic to their website where they can be advertised to. In case you haven’t heard, on February 4 th 2015 Bloomberg broke the news that Google and Twitter were striking up a deal to further expand the amount of tweets indexed in search, by almost all. That’s right, all tweets are now being indexed. The Details.
  • FATHOM  |  FRIDAY, AUGUST 14, 2015
    [Websites] Healthcare Digital Marketing Industry Update – August
    Any website that is ranking and targeting a brand that isn’t their own will likely see a decrease in search result rankings. The 20-year-old software platform is best known for its ability to play and display videos, animations, games and websites. Flash was once the standard platform for viewing videos on websites. link].
  • VIEWPOINT  |  THURSDAY, JANUARY 26, 2012
    [Websites] The 5 Top Media for Cold Prospecting
    Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure. Every business needs new customers.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 2, 2014
    [Websites] Announcing the Launch of the New Inbound Marketing Book [Free Preview]
    Today, inbound marketing is about a lot more than just getting found -- successful marketers are using it to attract people to their website, engage prospects, and delight customers. A lot of things can change in five years. You could get a new haircut. You could move into a new house. You could start a new job. Inbound Marketing
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Websites] Sorry Toto. We’re not in NYC any more.
    visit to our website let’s you set up a free 15 minute call with the award-winning marketing expert, Jeff Ogden. Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. This blog is more popular than it has ever been. Thank you so much! still get lots of emails from my former life in Long Island, NY. What do you think?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Websites] Why Lead Nurturing is Now Marketing’s Domain
    B2B buyers self-educate online by consulting their peers, checking review sites, and visiting company websites. Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 3, 2014
    [Websites] Start an Expert Ebook with an Outline: 11 Steps
    If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations. 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 27, 2012
    [Websites] 12 Automated Email Workflows You'll Kick Yourself For Not Using
    contact submits a form on your website. To create this list, use trigger criteria such as a high threshold of visits to your website, clicks on your emails, clicks on your posts in social media, and form submissions. Are your contacts "going with the flow," or are they just sitting dormant in your marketing database ? But wait.
  • ANNUITAS  |  THURSDAY, DECEMBER 4, 2014
    [Websites] The #FAIL with Automation
    In most cases, I am a sponsor of an event, so no, I am not interested in your demand generation or lead generation services (that is part of what my organization offers) and often I am a partner of yours (we are listed on your website, not a prospect) so please, don’t try to sell me. However, there is a downside to automation….
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Websites] How to Master Content Marketing on LinkedIn
    And while updates serve as a great place to share your thoughts, linking in a blog post or interesting website will help you to provide an even richer source of insight. Share links to interesting articles, websites or videos. There are a few different avenues for sharing information on LinkedIn, but which one is the best method?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 24, 2012
    [Websites] The Battle For Customer Attention
    At this point, the marketing playing field was leveled as any business could setup a website and market to their audience. It used to be so easy. With the right amount of budget and the right Madison Avenue “Mad Men,” any business could reach their target audience. 1974 was also the year when the first UPC was scanned at a U.S.
  • SALES LEAD INSIGHTS  |  MONDAY, OCTOBER 24, 2011
    [Websites] How to Improve Your Marketing Automation ROI
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Effective B2B marketing processes plus automation yield outsized returns. Marketing Automation with no/weak processes. No MAP / No Processes.
  • HUBSPOT  |  FRIDAY, FEBRUARY 25, 2011
    [Websites] Is Your Business Prepared for the Mobile Browsing Takeover?
    As consumers increasingly turn to their mobile devices to browse the web and seek information about products and services, it's extremely important that businesses make sure their websites are mobile-friendly and compatible. Go ahead: Pick up a smart phone and access your company's website with the browser on your mobile device.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Websites] SEO Q&A With Dan Posner of Leadgenix
    Search engines are considering content and websites to be more authoritative on the basis that more people are “talking” about them online. Companies have the best hope of improving search rankings by employing an online presence strategy that is very well rounded, encompassing social media, blog posting, website optimization, etc.
  • SYNECORE  |  MONDAY, MARCH 24, 2014
    [Websites] Defining Your MQL: A Guide To Lead Conversion!
    The most important thing to consider before defining your MQL is the data you have on your sales and marketing teams , that includes close rates, customers you have and have not gotten, leads you get, visitors you get to your website, etc. You want as many leads as you can get for your business, right? Wrong. Why Should You Define Your MQL?
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Websites] What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy
    Enikeev explains: The Internet map is a bi-dimensional presentation of links between websites on the Internet. Every site is a circle on the map, and its size is determined by website traffic. Users’ switching between websites forms links, and the stronger the link, the closer the websites tend to arrange themselves to each other.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 24, 2014
    [Websites] 4 Things You Should Know About Canada’s Anti-Spam Legislation
    According to Canada’s anti-spam legislation website, “The Act will begin to take effect on July 1, 2014 when most of the Act comes into force. If you are not currently doing this, you can use an email sign up form to collect permission-based subscribers on your website, blog or social media networks. LINK TO SUP FORM post].
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Websites] Leverage Your Hospital Ratings from the U.S. News & World Report
    News and World Report badge throughout your website, but especially on your homepage. If you push out a press release through a wire service like PRNewswire or PRWeb, be sure to also publish the press release in your website’s news section. Today was the official release date of the 2015-2016 U.S. Conclusion: U.S.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Websites] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    When it comes to finances, people and businesses look for actionable advice, and they do it independently—whether it is on a brands’ website or a news outlet. Author: Shyna Zhang When’s the last time that you visited your local bank teller? Met in-person with a financial advisor? To do this effectively, you need targeted content marketing.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Websites] Hooks That Make Contests and Sweepstakes Successful
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. What makes a contest attract 10.000 participants or only 20? Comments I like your approach for running a contest. Would love to hear.
  • HINGE MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Websites] Study Reveals the Role of Reputation and Relationships in Referral Marketing
    How critical is your website? Activities such as publishing quality, educational content, showcasing client successes, public speaking and creating a high quality website build the perception of expertise. Hinge has just released a new study on referral marketing that takes the research on this important topic to the next level.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 2, 2013
    [Websites] Looking for best-practices BtoB demand generation? Start with fundamentals first!
    Author : Buffer, Inc Website : [link] --> The post Looking for best-practices BtoB demand generation? Buffer Best-practices BtoB demand generation is built upon a strong foundation. Lots of companies are working to create best-practices BtoB demand generation (aka digital marketing) programs. Goal Setting. Where are we trying to go?
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Websites] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Links from authoritative websites are still of course an important signal of authority to the search engines, but social media links now play an increasing and essential role in these calculations as well. Image credit: Spin Sucks. It’s true that social media remains in many ways a sort of wild west. Reasons Social Media Sucks. 1.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Websites] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    As open web publishers continue to optimize their mobile websites and apps, these ads will become the primary monetization strategy by year’s end.”. 9. By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte. There were a lot of digital marketing changes in 2014. So what will content look and act like in the near future?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 10, 2015
    [Websites] WordCamp Miami 2015 Recap
    If you’re interested in learning more about WordPress for the enterprise, join us at our next Meetup hosted by Bill Gadless, “Moving up the food chain: find, land and execute large website projects”. We finally experienced our first WordCamp in Miami, FL! WordCamp Miami was a great experience. Intro to WP API   from Justin Sainton.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Websites] 7 Excellent Examples of Email Personalization in Action
    love this email I received from Dropbox because it showcases how to use email personalization and behavioral triggers within your product (or on your website, as the case may be) to improve user experience. Personalized email marketing : We have the technology! So why isn't anyone doing it? That's all! thanks guys). Pretty groovy, guys.
  • ANNUITAS  |  TUESDAY, DECEMBER 22, 2015
    [Websites] Everything You Want to Know About Account-Based Marketing
    If one person from a target account is on your website, or downloading your content it might be indicative of a selling opportunity. took the liberty of pulling a few interesting quotes, hoping to comment and expand on what has rapidly become the hottest topic in B2B. ABM focuses time and resources on accounts most likely to drive revenue.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Websites] What Is a Transactional Email? [FAQs]
    transactional email is one a company sends to contacts, leads, or customers to help facilitate or follow-up on some kind of action the user has taken on their website. Many marketing pros are very well-versed in emailing prospective and current customers and getting them to become a customer or brand loyalist. What Are Transactional Emails?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 8, 2012
    [Websites] Lead Scoring: How to pick the right ingredients for high ROI
    Look at your website and your content strategy. Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. Values are assigned to each prospect based on attributes like authority, title, vertical and timing to buy, as well as behavior.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Websites] Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry
    Polls can be hosted on your website or on a customer extranet and allow you to gain quick insights into customer opinion and sentiment. also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. All the Time. The downside? They’re industry experts.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 1, 2013
    [Websites] B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
    CMI reports “software marketers use all but one of the top 15 tactics [shown in the above bar chart] more often than their B2B peers; the exception is ‘articles on your website,’ which 83% of both groups report using.”. The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Websites] How to Review Your Marketing Analytics in Just 10 Minutes
    Most business owners and marketing managers are too busy to dive into website analytics every day. Traffic is a top-line metric of website engagement that measures the amount of users visiting your site. Without sustained amounts of traffic to a website, regardless of industry, businesses will have incredibly low visibility online.
  • CHRIS KOCH  |  FRIDAY, MARCH 18, 2011
    [Websites] 3 ways to link marketing to revenue without metrics
    That’s why the urge to start drinking kicks in about the time the white paper finally hits the website. I’m looking forward to our annual ITSMA spring road trip. This time, I’ll be speaking about how to tie thought leadership to revenue, starting in Santa Clara, CA next Wednesday, and in New York and Newton, MA the following week.
  • SAZBEAN  |  SATURDAY, OCTOBER 29, 2011
    [Websites] Top Internet strategy, marketing and technology links for the week of October 30, 2011
    Three Ways to Increase Engagement On Your Website (Spin Sucks). Here are the top Internet strategy, marketing and technology links for the week of October 30, 2011… 3 Improved Ways to Reach the Modern Target Audience  (HubSpot). Extend Your Brand When You ‘Use Facebook As Page’  (All Facebook). Socialnomics). Brian Solis. Social Times).
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 30, 2009
    [Websites] Time to Replace your Online News Room with Facebook!
    But best of all you take your news room from being an island on your own website or worse hosted on someone else’s website like on WordPress and move it to a place like Facebook where millions of people can interact, comment and discuss the news if they chose to do so. Think about it.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Websites] Google Analytics Filters: Tips To Avoid Common Mistakes
    Filters, when used properly, can unlock a myriad of useful data to help you better understand your website visitors. Profile filters can help you organize your data and drill down to specific metrics or traffic segments you care about. However, there is one caveat to be aware of. Complete loss of accurate data. Let us know!
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Websites] Do You Know The New 4 Ps of Marketing?
    You can have all the personality in the world, but if you keep yourself hidden behind registration gates and only express yourself on your website, no one will get to see your shining brand “face.” Marketing has changed drastically since I started almost 18 years ago. They are social savvy digital natives. Strategy
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Websites] How Google Search Works, In a Nutshell
    How on Earth does Google decide how to rank the pages on your website? For example, crawling in strict PageRank order, Google would find the CNNs and The New York Times of the world, as well as other very high PageRank websites, first. If this question has ever crossed your mind, keep reading. This post should simplify things for you.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Websites] Real-time Social Media Monitoring with Social Mention
    The Top Keywords, Top Users and Top Hashtag reports give you to more data that in visible on the Social Mention website. Keeping up on what’s being said about a company or brand can be difficult with so many different channels. lack of response when there’s a problem can be more harmful than the problem. Subscribe for Alerts.
  • HUBSPOT  |  TUESDAY, JULY 23, 2013
    [Websites] ESPN May Well Be the Smartest Media Brand on the Internet
    For one thing, ESPN got in early, launching its first website in 1995. They kept their internet operations under the wing of the parent company and treated their websites as a poor cousin of the “flagship” operation. Legacy Media. And yet, the Times still doesn’t get the internet. At least, not the way ESPN does.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Websites] 7 SEO Myths Marketers Should Know
    Optimizing your website to ensure search engines understand what your site is about will always be needed. Optimizing your website for search is about ranking higher, but in the end it’s about traffic and conversions from that traffic. “Myths are a waste of time. They prevent progression” – Barbra Streisand. SEO is dead. Wrong again!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Websites] How to use Power Editor to Ignite your Facebook Marketing
    For example, real estate agents can create ads to reach an email list or previous website visitors who have expressed an interest in buying a home (there’s multiple buttons in Power Editor to reach Renters). Valentina Escobar-Gonzalez, {grow} Community Member. A few months ago, I began seeing Dunkin Donuts Facebook posts in Spanish.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 29, 2013
    [Websites] 3 Answers to Important Questions About Creating Collaborative Content
    Some of our best content comes from clients, sales, engineering, and client experience folks that may never make it onto our website with a traditional strategy. 3. All of us at Compendium have been stressing this for years: a high volume of collaborative content is a much better strategy than a small number of extremely polished pieces.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Websites] How Social Media Is a Lot Like Sex [DATA] #socialsmushing
    17) 91% of marketers see improved website traffic due to social media. Let's talk about sex. and social media. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? Check out our new slide deck below, which you can also find on SlideShare here. The similarities are really quite striking. Just a heads up.).
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Websites] Nine Notable Uses for Social Bookmarking
    Bookmarking doesnt need to be limited to tracking websites for yourself. Keeping Your Websites In Order Would you like to have an almost limitless ability to keep track of websites? Social bookmarking sites excel at maintaining an online grouping of websites for many purposes (e.g. Webupon > Social Bookmarking. realâ??
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 28, 2013
    [Websites] 3 Techniques Inside Sales Reps Can Learn from Journalists
    Research them not only on their company website, but on social networks, seeing what they’ve written and what they do. The office is teeming with people moving between desks, rushing to write information down or share something with a co-worker. In one corner of the office, a man hangs up the phone and emits an exasperated sigh. would work.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 6, 2011
    [Websites] Forget about the Social Media Revolution – It’s Time for Some Social Media Experimentation!
    Let me start by giving you three reasons why experiments in social media are so important: Social media websites themselves change frequently, adding newer and altering older functionality.  The demographic using social media websites is continually evolving.  How did I quote him for my services?  I simply told him to buy Facebook Me!
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Websites] Ditch the Carpool Lane! Why Marketing Automation is the Self-Driving Car
    Today, up to 95% of the qualified prospects visiting your website aren’t ready to talk to a sales rep, but up to 70% of them will eventually buy. Author: Maggie Jones As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. The disadvantage? It’s impossible to scale. Here’s why: 1.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Websites] 6 Jobs the Best Social Media Managers Actually Do
    Staying on top of trends as they''re rising allows your social media manager to newsjack , which can bring spikes in traffic to your website, and connect with journalists when they''re looking for story fodder, instead of relying on outbound pitching (in other words, doing PR the inbound way ). 4) Customer Service Rep. Skills Necessary.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 26, 2015
    [Websites] What B2B’s Need to Know About The Adwords Live Stream
    Google scans your website and generates keywords and ad groups in a matter of minutes. Two weeks ago was the most exciting day of the year for paid search nerds! May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. Better CPA Bidding. Finally!
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 8, 2011
    [Websites] A Terrible Prospecting Email Example
    Please feel free to contact me with any questions regarding our products and services.  I encourage you to look at the other offerings that we have featured on our website and see how we can help your organization reduce costs, increase productivity and expand efficiency. Lead Generation Companies | How NOT to Prospect Using Email and Video.
  • MARKETING CRAFTMANSHIP  |  MONDAY, DECEMBER 30, 2013
    [Websites] Stop the Insanity. Fire Your PR Firm in 2014.
    The goal should be to create an arsenal of effective credibility tools; not simply to generate clippings to hang like hunting trophies in the “Media” section of a website. Over the past 5 decades, to rationalize hefty monthly fees, the PR profession has successfully promoted three underlying assumptions: Any publicity is good publicity.
  • EMAGINE B2B BLOG  |  FRIDAY, MAY 22, 2015
    [Websites] Google Search Console; A Softer Gentler Google Webmaster Tools?
    Now, Google claims that not only webmasters and SEO professionals, but business owners, marketers and everyone in between, can confidently monitor their website performance in the Google Search Console. In an attempt to be more inclusive with its Webmaster Tools, Google has rebranded it, Google Search Console. In short, yes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Websites] Finding social media success in regulated industries like banking and healthcare
    Morningstar is appealing to investors by providing a series of blogs ( “Real Life Finance” ) and forums where investors can learn and compare their portfolios right on the Morningstar website. I met my new friend Jeff Reed through a LinkedIn group. “I am forbidden to use it,&# he said. This is not an unusual situation. “No.&#.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 7, 2015
    [Websites] Tools that help generate blogging ideas
    Depending on the word you search, you might see the keyword searches from other popular websites such as eBay, the Weather Channel, or Netflix. Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. Quora. Portent.
  • FATHOM  |  FRIDAY, SEPTEMBER 27, 2013
    [Websites] Why Mobile and Search in Higher Education are Critical
    If your website is not yet responsive, now is the time to make sure it happens. During the summer, I attended a handful of conferences focused on higher education and digital marketing. I’ve made a few friends along the way, and I learned that  universities of all sizes face common issues: Student acquisition and retention.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Websites] B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit
    Want people on your website?  Don’t measure social media marketing success by website visits.  by Maria Pergolino They say you save the best for last.  And this time they were right.  Jay Baer ended the first day of MarketingSherpa’s B2B Summit in San Francisco with a memorable keynote.  Get social. Right? 
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Websites] How to Set Up Remarketing in Google Universal Analytics
    You’ll also need access to the Google Analytics tracking code installed on your website, or if you use Google Tag Manager you can update the code there. Remarketing in Google Analytics is a robust feature that gives you control over who and what visitors see after they leave your website. That being said, let’s get started. Smart List.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 18, 2014
    [Websites] When it comes to marketing, sometimes less is more
    Take the shears to your website. I’m a big fan of Copyblogger.com. What Brian Clark and his team does is pure art. They use an economy of words and engage the reader with very simple messages. We as marketers can learn from this. Here are four key marketing lessons we all can embrace. Simplify your messages. Reduce the friction.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Websites] Are You a Productive Reader? - Stepcase Lifehack
    Check out their websites — even strike up a conversation with the author if you feel like it. Name (required): Mail (will not be published) (required): Website: Comment: Latest. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION.
  • WEBBIQUITY  |  TUESDAY, JULY 7, 2015
    [Websites] Seven Top Marketing Posts for 7-7
    Discover how B2B social media marketing differs in effectiveness from B2C, which network drives half of all social traffic to B2B websites and blogs, and more. With the 4th of July celebration just behind us in the U.S. Looking for advanced Twitter tips? Expert guidance on social media marketing and social PR to maximize brand visibility?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Websites] The Evolution of the Sales Role
    B2B services such as Salesfusion exist to deliver an effective marketing campaign using web analytics, website visitor tracking, lead capture, and a number of other tools through the sales funnel. Sales Prospecting Perspectives is pleased to bring you a guest post from Sean Jones, business writer with a primary focus on the marketing sector.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 11, 2015
    [Websites] How To Illustrate Popular B2B PPC Performance Metrics
    Not only will we often uncover several different conversion “actions”  on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. The extended sales cycle we face in B2B online marketing adds to the confusion. Here are three essential metrics.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Websites] Mobile Marketing to the Professional Tradesman – What are you Doing?
    Bottom line is, if you don’t have your website optimized for mobile, you’re going to miss lots of opportunities. The professional trades are no different from normal consumers when it comes to using mobile. Both are significant when it comes to reaching contractors with your messages. So what does this mean to the B-to-B market?
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Websites] 7 Components That Comprise a Comprehensive Brand Strategy
    Your brand is not your product, your logo, your website, or your name. Ask them to write a review, and feature them prominently on your website. Your brand’s strategy should be based on company goals. And skipping steps is not how a great company that stands the test of time is built. Tie Your Brand to Your Business Model.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 1, 2014
    [Websites] 20 Interesting Holiday Fun Facts to Share
    In an effort to share some holiday cheer via social media, we’ve collected 20 interesting holiday fun facts for you to share. Simply click to Tweet or copy and share on your social network of choice. 1) Over 25% of all emails are sent during the holidays. usatoday.com ). 6) Total Black Friday Spending in 2013: $57.4 statisticbrain.com ). 9) 7.5
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Websites] Why Your Benchmarking Approach is Ruining Your Business Intelligence
    So what if your company’s website has 1,000 more unique visitors per month than your competitors’ if those visitors aren’t aiding your conversion rates. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. Erin is a regular contributor to their blog and to LinkedIn Answers. Hint: probably not).
  • MARKETING FINGER  |  MONDAY, JUNE 21, 2010
    [Websites] Social Media Statistics for B2B Marketers
    89% of journalists make use of blogs while conducting their online research and 96% turn to corporate websites. Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. Fifty-four percent of CIO’s prohibit use of social networking sites while at work.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Websites] Social Media For B2B Explained
    Think of your Facebook Fan Page as your second website. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The reality? Facebook. Twitter.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 16, 2014
    [Websites] Find the Right People on Twitter and Watch Your Business Take Flight
    If you do this, there’s a higher probability they’ll check out a link in your profile, or will at least visit your website. 3. Twitter is a powerful social media platform, but to gain new followers, you also need to know the best types of businesses and/or people to follow as well. Here are three steps: 1. Search. Reach out.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 28, 2011
    [Websites] The B2B Social Media Book is Now Available on Kindle
    Create A Better B2B Website Today! If you have been waiting patiently to pre-order The B2B Social Media Book for your new, holiday-scented Kindle, your wishes have been answered. But it is even better than that. And just to share some of our excitement, the photo above is of preview copies that I received yesterday.
  • BLOG MY CALLS  |  MONDAY, JANUARY 6, 2014
    [Websites] Guest Post: Retargeting 101, Amplify Your ROI
    People visit your website all the time, but sometimes they leave without completing a desired action (like signing up for a mailing list or completing a purchase). Site retargeting – Serve ads to people who visit your website after they leave. This is a guest post from Kathleen Limon, a Product Manager at Retargeter. How Does it Work?
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 24, 2013
    [Websites] How B2B Marketers Can Use Social Proof To Bag More Leads
    B2B marketers who skillfully leverage social proof can increase website traffic, leads and sales. Embedded Tweets – On your website, you can embed actual tweets from happy customers, serving as a bite-sized endorsements. Artillery B2B Marketing Blog > The Forward Observer. Here''s how your social proof can take flight.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Websites] Media Meets Ecommerce: 5 Tips for a Rock-Solid Strategy
    You’ll also want to make sure that your core website experience remains in tact. The company’s website has a UX that clearly separates its articles from its ecommerce products. Thinking of adding an ecommerce layer to your media brand? If so, your mind is in the right place. Why should a publisher be any different? per month. Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Websites] Social media and the big conversation “fail”
    My phone number is all over the website.  I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. Seriously.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Websites] A Beginners Guide to Inbound Marketing
    Lululemon is driving traffic to the company blog ( and website ) by targeting individuals searching for better ways to create goals; people searching for more than the latest in yoga pants! " You have 24 hours to complete this challenge.". You’ve seen the challenge. KNOW YOUR GOALS. IDENTIFY YOUR CUSTOMER OR SUPPORTER. PROCUCE GREAT CONTENT.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Websites] How to Increase Brand Awareness and Visibility
    Everything from an ad online to your website to client interactions to your actual work quality will affect how the marketplace views your brand. There are a several ways to achieve brand awareness and visibility in the marketplace: Optimize your website for keywords. magazine’s blog) and linking back to your website.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 31, 2014
    [Websites] 9 Professional New Year's Resolutions You Should Actually Keep
    If not, spend some time next year developing a mobile strategy and overhauling your website, emails, social accounts, blog, and any other online content to be mobile-friendly. What Mobile Buyers Are REALLY Doing on Your Website. I never used to make New Year''s resolutions. Well, that strategy hasn''t always served me well.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Websites] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    With HubSpot''s marketing automation tool , for example, in addition to automating lead nurturing emails, you can automate sending internal notifications, scoring leads, and even personalizing the content on your website''s pages for different viewers. The following is an excerpt from our new guide, Inbound Marketing MythBusters. BUSTED].
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 24, 2013
    [Websites] 5 Ways to Assess the Success of Your Logo
    In fact, logos are generally material things: they exist on business cards, websites, store windows and billboards. Choose a color palette that you’ll be able to extend across a website and perhaps physical space. Author: Alex Bigman For most businesses, acquiring or changing a logo feels like a momentous step. Modern Marketing
  • READYPULSE  |  TUESDAY, JUNE 4, 2013
    [Websites] Product reviews on your site are sparse. 3 things to do about it.
    Those positive comments are only visible on social networks, not on your website. Granted you are gaining awareness and value from the social buzz you are generating in social networks, especially among committed fans, but that buzz is doing little to convert visitors to buyers on your website. jewlery and fashion clothing).
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 14, 2014
    [Websites] Promoting content: build great content marketing relationships
    Everyone understands that “build it and they will come” no longer works with websites. Other examples that we’ve used include websites like Social Media Today and print/web publications like New York Enterprise Report. (Photo credit: AltimeterGroup). It probably never did. So let’s assume that we’ve. Looking Further Afield.
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