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  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 11, 2013
    [Websites] Building A Verifiable Online Identity: Proving You’re The Dog You Say You Are On The Internet
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'In the technology world there’s a saying: no one knows you’re a dog on the Internet. Featuring Contributions from Global Thinkers.
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 26, 2012
    [Websites] 4 Can't Miss Social Media Tips for Small Businesses
    Approaches to Social Media - It’s good to have a website, Facebook, Twitter, Google+, and a blog so that you can engage with an audience on their chosen platform, whatever it may be. If you own a small business and you aren’t using social media by now, you are giving yourself a massive disadvantage in the market.
  • GREAT B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Websites] Attention to “Detale” is Crucial in B2B Marketing
    Missing critical information:  Do you ever find yourself at a product website, decide you want to make a purchase, and then have trouble locating the. With apologies to my excellent English teachers over the years, the headline of this post illustrates why attention to detail is so important in marketing.  It will cost you. business.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 24, 2010
    [Websites] Savvy Week in Review - September 24
    Is it Time to Bury Your Website? Another week draws to an end and the leaves are starting to fall here in New England. With the change of season right around the corner, it's a perfect time to hunker down with some good reads. We've gathered a few of our faves from this past week. Enjoy! Chris Koch (once again) offers practical advice.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, OCTOBER 5, 2008
    [Websites] Digital Literacy, Pragmatism and the Social Construction of Reality at dougbelshaw.com
    As I ‘write’ this I am looking through corrective lenses at a screen that is a representation of a digital ‘reality’ The alphabet by which the words and sentences are constructed is a social construct, as is the programming language by which the website on which you’re reading this came into existence. About.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 10, 2012
    [Websites] Five Tips For Better B2B Marketing Content
    All of your marketing (emails, mailers, display ads and auction point-of-sale) should lead back to your website or a dynamic landing page that responds to each visitor uniquely based on the actions they take on the page. Here are five ideas that will improve the results of your remarketing-marketing: 1. Are you listening? Think about it.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Websites] B2B Marketing Tactics That Work Today
    We must have effective websites that are easy to navigate and provide ample opportunity for customer contact and calls to action. Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner  from Citrix and Greg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t ).
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [Websites] 10 Marketing Trends for 2011
    Mobile marketing can now move beyond mobile messaging; mobile email, mobile websites and mobile applications will become viable channels for marketers.  Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  Data integration becomes mission critical.
  • HUBSPOT  |  FRIDAY, DECEMBER 10, 2010
    [Websites] 10 Common Business Blogging Questions Answered
    If you are interested in getting a personal blog review, feel free to request a free website assessment and HubSpot’s inbound marketing experts will be happy to help you out! Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. View the Science of Blogging!
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 5, 2013
    [Websites] Top 10 Tools for B2B Marketers
    Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign. Optimizely: A free software for website optimization, Optimizely delivers A/B Testing, Split Testing, and Multivariate Testing for websites and webpages.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Websites] 4 Things Experts Can Teach You About SEO [New Ebook!]
    Whether you know it or not, your website is already targeting certain keywords. Search engines rank websites according to their authority and relevance to the search terms as well as their authority on the web. Off-page SEO is about building inbound links from relevant websites. You can download it here for free. From HubSpot).
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Websites] How to Run a Successful Time-Based Crowdfunding Campaign
    Highlighting those individuals with a leaderboard on your website or campaign page is a great idea to promote some friendly competition. During this week, you''ll also want to capitalize on your website traffic, including a CTA on your homepage about the campaign. rolling campaigns), which we''ll go over in-depth in this post.
  • WRITTENT  |  MONDAY, APRIL 1, 2013
    [Websites] A 15-Step Guide to Creating Viral-Ready Branded Content
    If your website hasn’t published any fresh material in several years, your search rankings and sales pipeline could be suffering. Only 4% of first-time website visitors are ready to buy. Content marketing is hot. 33% of the average B2B marketing budget is currently allocated towards custom content creation. Step #3: Be Original.
  • EMAGAZINE B2B BLOG  |  THURSDAY, JUNE 6, 2013
    [Websites] Pay attention to that (wo)man behind the curtain!
    'Your website and digital presence are key to leaving a positive mark.  The eMagine team works hard to make sure you do. But much of our talented team works “behind the scenes”.  Twice a month, we’ll be introducing members of our team, so  you can meet the personalities behind your online marketing. I am really picky- ask anyone,” she said.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 5, 2013
    [Websites] B2B content marketing research
    Most commonly this includes email (94% use), their website (87%), social media (83%), events (71%), their blog (62%) and one-on-one meetings (49%).  'Content marketing works.  So maybe you already have a content strategy, but want to know what your peers are doing.  Or perhaps you’re developing a content strategy and want some pointers. 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 5, 2011
    [Websites] What Are You Doing to Make Your Next Email Campaign a Success?
    Add appropriate links - While keeping the copy short and to the point, you can always give them a link if they want more information, whether it’s to your blog, website or other URL. Email is still a valuable and productive marketing tool if used correctly. There are several factors that need to be addressed. Those are my thoughts.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Websites] 11 Things You Didn't Know You Were Doing Wrong on Twitter
    Or maybe even drive more traffic to your website? 'Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Making some of these mistakes might even lead to people UNFOLLOWING you. Collective gasp of horror.*. There''s a lot of interesting content out there. Maybe it is. link].
  • HUBSPOT  |  TUESDAY, JUNE 21, 2011
    [Websites] The Quintessential Summer Reading List for Inbound Marketers [Free Ebooks]
    The Beginner's Guide to SEO by SEOmoz: SEOmoz's ebook offers a comprehensive introductino to search engine optimization and how to start optimizing your business' website for search engines. School's out! And who ever said summer reading lists should only be a requirement for schoolchildren? Click to Download ). Click to Download ).
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Websites] It's All in Your Head: 9 Reasons You Can't Resist a List
    They''re derisively called “listicles” (list + article) and are considered kind of cheesy, the stuff of workout magazines and mindless websites like Buzzfeed. Consequently, lists drive traffic, which is why website editors demand them, which is why you see so many of them on the internet. She sees this as a curse. She''s not alone.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 15, 2012
    [Websites] The Art of The Ask in Content Marketing
    I've been on websites that gate everything - including case studies. When working on content strategies with clients, the question about which content should be gated always comes up. Content — great content — takes a lot of time, effort and resources to produce. Or does it? The issue isn't the form as much as it's the attitude.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Websites] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. The study covered traffic associated with 424 B2B sites.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Websites] How to Boost LinkedIn Lead Gen With Targeted Company Pages
    Furthermore, you'll also want to use your marketing analytics tool to track the effect of your LinkedIn targeting on the referral traffic and leads you're generating from LinkedIn to your business' website. Leveraging this feature will help you create a more targeted and thus, a more optimized experience for your page visitors.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Websites] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    94 Percent of Websites Still Suffering from Google’s Penguin Update. Percentage of B2B Website Traffic from Mobile Devices Continues to Rise. We are already working with several clients on transitioning to a website experience across device types. Percentage of B2B Website Traffic from Mobile Devices Continues to Rise.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Websites] Why Your Company Blog is Striking Out
    In addition to highlighting its existence by including it in a highly visible section of the company’s primary website, the blog may also be linked in company correspondence and email signature lines. 'by Dayna Rothman Today I would like to welcome K’Lee Banks as our guest blogger. Save the Company Blog! Assign a Managing Editor.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 21, 2011
    [Websites] Savvy Speaks: ENewsletter Best Practices
    Keep the articles short and to the point, but always include links to more information on your website. When do you want to use e-newsletter content to draw people to your website? ENewsletters are a great way to stay top of mind with your prospects and customers. The Savvy Sisters have some advice on the subject: Stephanie. Jamie.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 3, 2009
    [Websites] A Lesson in Brand Longevity brought to you by the letter J
    From their website their stated mission is: We are committed to the principle that all children deserve a chance to learn and grow; to be prepared for school; to better understand the world and each other; to think, dream and discover; to reach their highest potential. Evolution into new media Check out the Sesame Street website.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Websites] Setting Your Social Media Strategy – Part 2
    Kira Wampler, the former group marketing manager of online engagement at Intuit, described online brand presence being divided into the following categories: Your homebase – “inside your home”, e.g. your corporate website, your blog and the company’s on-domain community. The answers should be honest, and set the foundation for future growth.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Websites] Launching an E-Commerce Site? Don’t Forget Your Phone!
    Fact : 58% of online shoppers have had a question for the company that is not answered on its website. Similarly, if a website were to crash, freeze, or the checkout process is too confusing, direct phone lines ensure all shoppers can complete a purchase quickly and efficiently.  'The online retail industry is booming. trillion.
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    [Websites] 7 Steps to Transforming Into an Inbound Agency
    IMPACT Branding and Design began as a company that only designed websites for its clients. But after the work was done, clients soon came back to Ruffalo complaining that their websites were “broken,” which is to say they weren’t generating the amount of traffic they expected. 'You can’t teach an old dog new tricks. We know. It worked.
  • CONTENT MARKETING TODAY  |  SATURDAY, APRIL 28, 2012
    [Websites] Inbound Marketing: How to Make It More Effective via Inc.
    Unless you’ve been living under a rock, you’ve probably heard of “inbound marketing”–the concept that you should attract prospective customers by offering useful (on a website, for instance). Written by Geoffrey James. The biggest issue: bad timing. See full article on www.inc.com.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 26, 2012
    [Websites] Sales Mgmt: 4 Steps on How to Not Get Fired!
    If  you have not downloaded  our White Paper “Top  40 Sales Management  Actions To Build Predictable Revenue”  from our website: www.AcumenManagement.com   , send me an email Ken@AcumenMgmt.com  and I will send it to you.  Sales Mgmt.:  4 Steps on how not to get fired. Step One: Build an active recruiting plan.  Hit our web site.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Websites] 5 Marketing Mistakes You Are Making…Right Now
    You Have A Great Website, But You Never Update It. Neither should your website. 'You’re not a bad marketer. Chances are, you’re a pretty good one. You advertise in places that studies show your audience spends time—both online and offline.  You blog. You have a social media presence. You dedicate time to content creation. that’s great.
  • INBOUND SALES NETWORK  |  TUESDAY, OCTOBER 11, 2011
    [Websites] How Business-to-Business Lead Generation Best Practices Have Changed
    This goes beyond just clicks - but also website visits and other digital behaviors. Marketing, more specifically lead-generation campaigns are undergoing a fundamental change. However, with the advent of proven techniques - research and testing, content marketing and marketing automation - lead generation has changed significantly.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 22, 2013
    [Websites] Be Where Your Prospects Are: Your Business Needs Complete Marketing
    The view of “build it (a website) and they will come” prevailed as the way to ensure a massive business success at a negligible cost. Prospects are engaging in more ways than ever before, and being where your prospect is, be that at an in-person event, searching on Google, or on a relevant 3 rd party website, is critical.
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 6, 2013
    [Websites] 3 Tips For Creating Killer B2B Content That Generates Leads
    Testimonials on a website help with this social proof. 'Artillery B2B Marketing Blog > The Forward Observer B2B marketers with quality content can generate more leads by using customer surveys, clear conversion paths and social conversion. So you’ve got content that really speaks to your buyer persona. Now what? It’s lead generation time!
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 23, 2012
    [Websites] Social, Mobile, Local Media: How Retailers Can Formulate the Best SoMoLo Concoction
    Make access to the social platforms your customers use available from your website homepage. Since one of the primary local uses of smartphones is research, Retailers focusing on the mobile component of SoMoLo will ensure their website is mobile ready. For some, So(Social) Mo(Mobile) Lo(Local) may be a new term. Social. Mobile. Local.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Websites] 5 Ways to Analyze Landing Page Data to Generate More Leads
    The compounding effect of highly converting landing pages over time (while continuing to add even more landing pages to your website) is key to successfully scaling your lead generation. Ever wonder how a landing page you created months ago is performing today? Start tracking the long tail value of your landing pages! That's powerful stuff!).
  • MARKETING ACTION  |  THURSDAY, JANUARY 2, 2014
    [Websites] 11 Tips to Grow Your Email List
    There are three basic things to do: Understand who you want on your lists; make sure that your website is pulling traffic; make an offer compelling enough that (the right people) will trade their contact information with you. Another common type is a lightbox form that pops up when someone is visiting a page on your website.
  • WRITING ON THE WEB  |  MONDAY, JUNE 28, 2010
    [Websites] Why Use a WP Sales Page Template?
    Blog or Website: Do You Use Wordpress as a Website? Have you tried to create a landing page using Wordpress? And I know others have too. You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Now Suzanne is pretty tech-savvy and she’s also an expert in Wordpress.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Websites] Google Allows Select Brands to Turn Google+ Posts Into Display Ads
    These +Post ads will essentially be display ads of brands'' Google+ posts -- and I mean any post, including ones with videos, images, and Hangouts -- that allow website visitors to comment on posts in the ad and share them within their circles. 'If there''s one company that knows how to shake things up, it''s Google. Social Media Advertisin
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Websites] 6 Brilliant Uses of Video
    The video Website doubles as a capabilities presentation for the creative agency.  by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. 
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Websites] 10 Types of Updates to Power Your Social Media Presence
    It's just one way you can continue to provide value in your social networks without requiring your followers to click through to your website or download another form of content. Earlier this week, I shared some of the most taboo topics that shouldn't be discussed in social media. And you're not the only person who creates remarkable content.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 9, 2010
    [Websites] 3 Definitive Social Media Content Hubs
    That’s where social media content hubs come in: Websites that are publishing content from a variety of these bloggers. Instead of subscribing to 10s or even 100s of RSS feeds or visiting many websites, you can now effectively get the latest information from these 3 social media content hubs.  Foursquare: Rest in Peace?
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Websites] Blogging for Business: 58 Unbeatable Reasons to Run a Blog
    In fact –        without regular updates  – such a website can even hurt your business. 1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. Blogging is critical to get inbound links to your website. Blogging for business is a HUGE opportunity.
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Websites] Best Web Presence Optimization Guides and Tips of 2011
    Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. That sounds like a Google search to me.”
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Websites] Hello Europe! HubSpot's Heading to Dublin, Ireland
    HubSpot’s Keyword tool lets you find and track keywords that will increase your website’s traffic and web rank. You can simply install a bit of code on your site and turn on the privacy policy setting, and HubSpot will automatically add a notification to your website that allows your visitors to opt in to having cookies set in their browser.
  • HUBSPOT  |  WEDNESDAY, AUGUST 1, 2012
    [Websites] Your Simple Guide to Launching a Twitter Advertising Campaign
    This targeting option is beneficial if you're trying to drive visitors to your page off of Twitter and onto a page on your website. You don’t want to upset potential customers with a difficult-to-use website! So you want to start using Twitter's Promoted Tweets, huh? How Do Twitter's Advertising Options Work? Good question!
  • ANYTHING GOES MARKETING  |  MONDAY, DECEMBER 21, 2009
    [Websites] 5 Mistakes B2B Marketers Need to Avoid in 2010
    This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. 2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Most likely, you are being mentioned.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 6, 2011
    [Websites] Marketing Tips to Utilize Twitter
    Integrate Twitter with your content marketing strategy - not only use Twitter to distribute your content, use Twitter slurp to augment it on your website and blog. Twitter isn’t about you, it’s about sharing relevant information with those that follow you. This post also may be of interest to you.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 6, 2011
    [Websites] What Are You Doing to Reach the Young Professional Tradesmen?
    Do you have a mobile friendly website? I know one of the biggest challenges for manufacturers that we represent is getting to the young entrants in the trades. They know how to get to the old guys, they’ve been doing it for years and know that traditional things like trade ads and direct mail programs are effective tools to reach them.
  • VOLACCI  |  WEDNESDAY, MARCH 5, 2014
    [Websites] Tokens for Marketers: Part 1 of 3
    'There are many benefits to using Drupal for your website, and there are a number of really excellent modules that can make marketers'' lives easy. Due to the vast number of available tokens , they can be used throughout your entire Drupal website, increase productivity, and ultimately save you time and effort when putting content together.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Websites] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    You''ve got to switch up your tactics if you hope to grow your following and drive traffic back to your website -- not to mention justify your time to your boss. 'About this time every year, something happens. No, I''m not talking about people celebrating holiday festivities, nor am I talking about your boss'' crazy leftover budget spending.
  • B2B VOICES  |  TUESDAY, MAY 10, 2011
    [Websites] Has Social Media in Financial Services Arrived?
    Wired: CNN Money relaunches website, adds StockTwits for Wall Street Chatter. It’s been a busy week for social media in financial services…and it’s only Tuesday. For years I’ve been an advocate of using social media in a B2B/financial services setting. It allows you to educate, build advocacy and monitor for issues.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Websites] The ROI on sales — more of the interview with Jim Burns of Avitage
    In this question, I asked Jim how he might deal with a CEO who insists on having his salespeople “dial for dollars&# with what I term “naked cold-calling.&#  You should also check out Avitage’s new website, Think Like a Publisher. This is part of a continuing series on my podcast interview of Jim Burns, CEO of Avitage.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 10, 2013
    [Websites] How to Nurture Facebook Fans into Sales-Ready Leads this Holiday Season
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'Let’s buckle down. Have you integrated Facebook seamlessly into your business’ sales funnel for the holiday season? Perhaps my browser was.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 13, 2013
    [Websites] Build Your Network of Brand Ambassadors with Blogger Outreach
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'Ambassadors are people who love you. Bloggers, with their niche audiences and far reach, make perfect brand ambassadors. And cultivate them.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 20, 2010
    [Websites] What Marketers Can Learn From Facebook "Unfriending" Study
    Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Named 2009 "Word of the Year" by the New Oxford American Dictionary, " Unfriend" is used as a verb and the official definition is "To remove someone as a ‘friend’ on a social networking site such as Facebook."
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Websites] LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions
    Because most websites don''t rival LinkedIn or YouTube in domain authority, most people will likely see the LinkedIn version of their content in the SERPs if they choose to publish duplicate content. 'LinkedIn recently announced that they''re opening up publishing access to all users , a perk previously reserved for influencers only.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Websites] 7 Ways to Optimize Content for Social Sharing
    According to a recent study from BrightEdge Technologies, websites that include social sharing buttons generate 7x more mentions than those that don't. Social media can be a very valuable tool for promoting content. So what can you do to help move this process along? Here are some great tips. Magnetize your article titles.
  • HUBSPOT  |  FRIDAY, DECEMBER 20, 2013
    [Websites] Merry Marketing: 7 of the Best Holiday Campaigns of 2013
    From commercials, to interactive websites, to social media contests , there''s always a fair share of top-notch marketing going on in November and December -- and this year proved as much. It also means we get to enjoy some of the most heartwarming and humorous marketing efforts we''ll see all year. Great Holiday Marketing Campaigns of 2013.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Websites] 4 Ways to Segment Your Best Leads
    Website Behavior. Do your best leads stalk your website? Website behavior - number of pages viewed, number of website visits, and number of conversion events - can be a group of key factors in identifying your best leads. If you do inbound marketing correctly, you'll be generating tons of leads for your business.
  • ACQUIRING MINDS  |  THURSDAY, JUNE 27, 2013
    [Websites] Marketers are smarter
    New age marketing vendors recognize that education and content offers are vital not only to acquiring new business but to retaining and expanding account revenues in a SaaS world.     Marketing automation leaders such as Oracle Eloqua  (founded 1999), Marketo  (2006) and HubSpot  (2005) post invaluable content for marketers on their websites.
  • DIGITAL VOICES  |  TUESDAY, JULY 2, 2013
    [Websites] Getting Back to Basics with Twitter: 5 Key Tactics to Maintain a Strong Social Presence and Keep Users Engaged
    Measure the referral traffic from Twitter links to your website. 'Despite the emergence of trendy new social sharing apps like Instagram Video, Vine and SnapChat, Twitter remains one of the primary social networks for brands to engage with their customers. Rome wasn’t built in a day but rose slowly, brick by brick, over time.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 15, 2009
    [Websites] The Importance of Lead Nurturing radio show, 9/17 at 3:30pm ET
    Why success depends on making your website the go-to place for content about your company and industry. Click here for more information on this radio show. You’ll learn: 5 principles that have a significant impact on producing positive results in a lead nurturing program. How to create a positive image early in the buying cycle.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Websites] IBM Social Computing Guidelines
    If you publish content to any website outside of IBM and it has something to do with work you do or subjects associated with IBM, use a disclaimer such as this: "The postings on this site are my own and dont necessarily represent IBMs positions, strategies or opinions.". Skip to main content. Country/region [ select ]. Introduction. Privacy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Websites] What Your Business Needs To Know About Google+
    Your brand, or even you, might not be able to jump on Google+ yet, but you can get a head start by embedding the +1 button on your websites and blogs. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 30, 2008
    [Websites] Make Your LinkedIn Profile Work for You | chrisbrogan.com
    Pingback by LinkedIn and Business Networking Websites: Intro, Video, and Links « Web 2.0 chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008. People who use LinkedIn expertly, like Christopher S. Comments.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Websites] What’s Google Been Up To? Trying to Take Over The World (Not Really)
    Marketers can still use analytics to see the pages and content that are driving relevant traffic, and from that information it is easy to infer which keywords are helping drive the right kind of traffic to your website. 'What’s Google Been Up To? According to Moz, Google changes its search algorithm around 500-600 times each year.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 26, 2014
    [Websites] Why Mobile is Making Video Marketing More Important than Ever
    You ultimately want your videos to be seen far and wide because social media shares act as a proverbial stamp of approval, which boosts the search engine rank of your website. Moreover, many websites where you can post videos make it easy for viewers to share your posts with a touch of a finger. Here’s why: The Share Factor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 31, 2013
    [Websites] The hurdles to truly “social” video experiences
    Did it ask you to call a phone number instead of sending you to a website or Facebook page? So for example, you could click on a pair of glasses that an individual was wearing to learn more about them or go to an E-commerce website and purchase the glasses for yourself. 'By Will Overstreet, {grow} Community Member. We observe.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 25, 2013
    [Websites] Inbound B2B Marketing: Why Content Is The New Coin Of The Realm
    Websites can have a nearly infinite number of pages, multiple emails can be sent, videos can play for hours. 'Artillery B2B Marketing Blog > The Forward Observer Quality content is becoming more important than marketing budgets. Here''s why. In marketing, one of the biggest shifts created by the internet is from space to attention.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Websites] Marketing Automation Trends for 2010
    The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Marketing Automation enables delivery of appropriate messages, emails, website personalization – all designed to drive a “right-time” interaction with sales. 2009 was the year in which Marketing Automation really took off.
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Websites] Are you a social media marketing hunter?
    'This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? This one’s about hunting. have been writing and rewriting this post, but no matter what I do, it sounds violent and reeks of blood lust. What I will discuss is that with risk comes reward. So, where’s the game hiding?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Websites] Why “experiential marketing” offers new opportunities
    Most consumers today do research online before purchasing, including seeking advice from friends who have experienced the product/service, so more and more websites and apps are designed to provide a distinct type of experience. '(Photo credit: DaveHarkins). In light of the pervasive suspicion of traditional advertising (e.g.
  • BIZNOLOGY  |  THURSDAY, MAY 23, 2013
    [Websites] Don’t Be a Burden: 4 Steps to Great Guest Blog Posts
    If you are a freelance writer and have a website, add the link to your portfolio. 'Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest that other bloggers invite back over and over. Content Be transparent. Ask for topics.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Websites] What Is CSS? [FAQs]
    With CSS you can create rules to tell your website how you want it to display information. External styles control how things look across many pages on a website. 'Here at HubSpot we often recommend using your corporate blog to answer questions for your customers. Today’s question: What is CSS? This is one we get a lot. But we get it.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 18, 2013
    [Websites] How to Create Truly Useful Content Maps in BtoB demand generation
    Author : Buffer, Inc Website : [link] --> The post How to Create Truly Useful Content Maps in BtoB demand generation appeared first on Fearless Competitor. 'Buffer How to Create Truly Useful Content Maps. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers. It looked like this: Awareness. Evaluation.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 2, 2010
    [Websites] Social Media and the Contact Center for Dummies
    In fact, Facebook is now the most popular website on Earth – surpassing Google. Just had the pleasure of reading this great book by Paul Dunay, Buzz Marketing for Technology with Colleen Totz Diamond. believe every business executive should read this book. To request the book (It’s free), click  Get My New Book. Get used to it.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Websites] How to Write Call-to-Action Copy That Gets Visitors Clicking
    quick visit to The New York Times ' website revealed a bunch of paid ads that were hiding their verbs in the bottom right corner, or were missing them altogether. Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let's take calls-to-action as an example. Not that much.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, FEBRUARY 20, 2009
    [Websites] Social Media and B2B Marketing - 6 Things You Can Do
    It may be high level (what is this company all about) or highly detailed (exact product specs on a certain model), but they are coming to your website with a specific question in mind. The conversations are happening, and as marketers we do not have control of them. But, what does that mean for us as B2B marketers? Focus on being credible.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 3, 2012
    [Websites] Social Media Privacy in The Workplace: Is There Any?
    Employers have a legitimate interest in making sure their employees are working during work time, being productive, and using company-provided computers/equipment for legitimate business purposes.    Today, some employers block all access to non-work related websites.  But what about my right to privacy ?  We hear that question a lot. Quon ). 
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Websites] 6 Guaranteed Tactics to Turn Facebook Likes Into Leads
    If your Facebook page has 500 fans but is generating no traffic or leads for your website, you really don't have much to brag about. All inbound marketers will agree: more 'Likes' for your Facebook business page are quite nice. But when has 'nice' ever been enough? As they say, it's not size that matters -- it's how you use it.
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Websites] Content Marketing on a Shoestring Budget: Distribution
    Convert it into a video and post it to your organization’s website, YouTube, and other video networks. Here are some ways you can improve it: Make sure your website has targeted landing pages. 'Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” Lots of graphics.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Websites] How to Squeeze More Lead Gen Juice From Your Social Presence
    Promote your social presence via email, your website, and your blog. Add social media follow buttons to various pages of your website, your blog, your personal email signatures, and your email marketing messages so people know where else to find you. Are you juicing your social media presence for all it's worth? Connect with HubSpot
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 13, 2011
    [Websites] Part 2: The Contagious Content Challenge
    And then - as you suggested - we cross push our content out to our blog, website, marketing emails and such. Back in July of 2010, I shared an email from a reader of my book, eMarketing Strategies for the Complex Sale. It took a bit to get it in motion and for the first 6 months our content was educational and nurturing. You rock!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Websites] 6 Ways to Filter Your RSS Feeds - ReadWriteWeb
    Now if you are re-syndicating this as a box on a website, you want those 5 awesome posts from feed 1 to stay there a while, but over a couple of hours they can all roll of the page. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Websites] Social Media U: Take a Class in Social Media - ReadWriteWeb
    The big ones are the social networking websites such as MySpace, Facebook, Bebo and about 200 more major/semi-major ones. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives.
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Websites] Revelations from Content Audits
    If what you say resonates and they want to learn more, they'll visit your website product/solution pages. I've been doing a lot of content audits lately. Boy are they an eye opener! When you have to sit down and read a slew of content from one vendor in a short timeframe, it can be exhausting. do a deep-dive content audit. Seriously.
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Websites] 5 Biggest Marketing Time-Wasters
    We simply send everyone to our website for more information. '1) Getting Bogged Down in Technology. CRMs, analytics solutions, and marketing automation tools are incredible. They''ve made marketing easier for everyone. But, they can also be a massive waste of time. Recently I was trying to consolidate some leads within our CRM. so she says.
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Websites] Call Tracking and Local Search: Don't Throw Out the Baby With the Bathwater
    But, should you use Dynamic Number Insertion on your website to insert a temporary phone number even as the hard-coded number remains constant? 'Lately we''ve seen several articles decrying call tracking. Most articles point out that there are specific and important ways to use call tracking correctly that DO NOT HARM SEO. That would be dumb.
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Websites] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    If your answer is, “not so good,” you might consider looking at this Website Redesign Planning & Progress Kit so you’ll know exactly where to start and end. Does your website pass “ The Blink Test ?”. Ready to get schooled on the marketing stories of the week? Here we go. The Content Marketing Deluge ” from Velocity Partners.
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    [Websites] Everything Marketers Should Know About Secondary CTAs
    If you hadn''t offered that secondary conversion opportunity, those people may have moved on from your website without taking any action at all! For example, it might make sense to promote your annual conference as a primary CTA on your website''s homepage, with secondary CTAs supporting lead generation. 'Chocolate or vanilla? Win-win!
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 9, 2013
    [Websites] 3 Myths About Customer Service That Every Business Should Know
    With the rise of the Internet and the Contact Us box on company websites, it’s easy to think that customers prefer to do all their business online and rely on your FAQ section for any questions they might have. 'They’re often spoken…and they’re rarely true. Myth 1: Customers Don’t Need to Call. The Truth. Nope: customers still want to talk.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Websites] The Definition of Omni-Channel Marketing – Plus 7 Tips
    Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. 'Author: Mike Stocker Marketing is undergoing rapid and major changes. Unfortunately, when it comes to omni-channel, multi-device marketing, consumers today are way ahead of most marketers. Start Today!
  • THE POINT  |  MONDAY, NOVEMBER 15, 2010
    [Websites] 5 Ways to Segment Your Lead Nurturing Campaign
    Create a separate track to prospects who haven’t visited your Website in 6 months. The primary means of increasing relevancy is by utilizing segmentation, i.e. segmenting your list and tailoring your message accordingly. Take advantage of it. Here are 5 ways to consider segmenting your campaign: 1. Lead source. Job function. Industry.
  • MARKETRI  |  THURSDAY, JANUARY 17, 2013
    [Websites] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    Additionally, both websites are home to a targeted audience with an interest in engineering and design. Your website- This seems like a no-brainer, but it’s shocking how many A/E/C firms do not include a client testimonials page on their website. You can feel the material, try the shirt on, and compare it to other shirts.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 3, 2013
    [Websites] Free SEO and Social Media Tools Manufacturers Should Know About
    This can be a very useful tool if you’re launching a new website, as it can help you identify 302 redirects, 404 pages, duplicate content, pages with missing Meta data, and title that exceed 70 characters, among other internal issues that may compromise the quality of your website. Enjoy. If these tools come for FREE even better!
  • CONFLUENT FORMS  |  WEDNESDAY, JANUARY 27, 2010
    [Websites] Blog tip #2: Domain names are inexpensive, no excuses
    After purchasing your domain you'll see a message below that Blogger will automatically redirect readers who might be going to your freebie name to your website under the new domain name. How serious could it be if they won't spend just $10 on a domain in order to customize the first, most important aspect of your site, your URL.
  • THE TOP LINE  |  MONDAY, OCTOBER 18, 2010
    [Websites] How to create a compelling value proposition: Do it yourself in 3 steps
    Test your value proposition on your website, in your marketing campaigns, or in your sales pitches to induce prospects.  Businesses today are seeking products, services, and solutions that will directly or indirectly improve their competitive advantage.  What is a value proposition? What makes a value proposition compelling? Questions.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Websites] Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy
    'For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Other techniques used by high-growth firms are updating their websites regularly (once a week), and re-designing their websites with some frequency.
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