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  • MODERN B2B MARKETING  |  MONDAY, AUGUST 20, 2012
    [Websites] Understanding Edgerank: The Importance of Affinity
    When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music. How many website visitors fill out your lead form? by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Creepy….
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Websites] B2B Marketing Tactics That Work Today
    We must have effective websites that are easy to navigate and provide ample opportunity for customer contact and calls to action. Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner  from Citrix and Greg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t ).
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Websites] 5 Ways Google+ Will Influence Search Results
    When they see a profile that only shares and votes for things off one website and nothing else, they know who to reduce or shut down the influence of. These +1 buttons appear in Google’s search results and can be embedded on other websites as well. For example, do you frequently share links with only a small handful of people?
  • THE EFFECTIVE MARKETER  |  TUESDAY, SEPTEMBER 25, 2012
    [Websites] 10 Do’s and Don’ts of Partner Marketing Programs
    Provide your partners with content snippets about your company and solutions that they can use on their websites and social channels. I’ve been on both sides of the table, both as the vendor putting together partner marketing initiatives and as the reseller making use of the marketing resources a partner company has made available.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Websites] 5 Strategies that Fuel the Sales and Marketing Machine
    By having insight into a prospect’s full history, the rep is able to see the marketing investment in the future customer: ads, emails, webinars, the website, and automated nurturing campaigns. by Andrew Spoeth I was recently thinking about an event I attended in January. The event was, however, subtly different. don’t work in sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 31, 2011
    [Websites] The Top Five Crowdsourcing Mega-trends
    Were you aware you could build a car , stress test your website , or volunteer your “waiting in line” minutes to a charity all with the help of crowdsourcing? I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year.  Imagine needing a new logo for your business.  Macrotasks -. Crowdfunding -.
  • EB2BLEADS  |  MONDAY, FEBRUARY 7, 2011
    [Websites] How Do You Qualify Leads Generated By B2B Marketing Online
    If a prospect visited a typical B2B website , I would bet that company would have no way of knowing if they would ever become a customer, or even who they were. So when a prospects comes to your website they need to be given the opportunity to engage. You Can’t Qualify Leads Unless Prospects Engage With You.
  • WRITTENT  |  MONDAY, APRIL 1, 2013
    [Websites] A 15-Step Guide to Creating Viral-Ready Branded Content
    If your website hasn’t published any fresh material in several years, your search rankings and sales pipeline could be suffering. Only 4% of first-time website visitors are ready to buy. Content marketing is hot. 33% of the average B2B marketing budget is currently allocated towards custom content creation. Step #3: Be Original.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 6, 2012
    [Websites] Optimizing your site information architecture (IA) for Panda
    That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. But sometimes it’s not that easy to retire pages. How to build an IA using keyword research. Conclusion.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Websites] Online Video is The Future of Content Marketing
    “They will spend longer on your website and more time interacting with your brand. '“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” ” Does this mean you could be watching articles instead of reading them? It’s a very real possibility. Share your thoughts below!
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 20, 2014
    [Websites] The True Detective Approach to Content Marketing
    To support clients participating in the supply chain industry tradeshow Modex , KoMarketing sent a handful of team members this week to Atlanta, where they conducted a series of interviews with manufacturers and distributers that will eventually become blog posts to promote on client websites. More specifically, Rust Cohle (i.e.,
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [Websites] What Savvy Marketers Can Learn From a Guy Who Spent $6 on Google AdWords
    You can visit her website at www.smartb2bmarcom.com.Late last week Twitter was all atwitter (sorry) with this interesting news tidbit: How to Get Ahead in Advertising with Six Dollars and Google. Hiring me is fun, too.&# Is yours targeted enough? What does that mean for B2B marketers? Quick! Her main motivation for doing a good job?
  • SALES LEAD INSIGHTS  |  MONDAY, JUNE 21, 2010
    [Websites] What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Interested in learning more about B2B marketing automation and how it may benefit your company? Date: June 29th. Time: 8:30 am to 10:00 am.
  • CRIMSON MARKETING  |  TUESDAY, JUNE 4, 2013
    [Websites] What’s Vertical Messaging Really About?
    Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. 'Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. It’s imperative to develop a new marketing and channel strategy as well. .
  • VIDYARD  |  TUESDAY, JUNE 3, 2014
    [Websites] How to Plan Your Video Marketing Strategy
    Whether you’re reusing webinar content, creating how-to videos, or behind the scenes interviews with your management team, you need to know where your videos will live on your website. You’ll notice that major brands behaving like media companies tend to have entire pages of their websites devoted to video. Record scratch).
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 2, 2014
    [Websites] 7 Marketing Tips to Prep for the Holiday Rush
    Make sure your website is mobile friendly. Check out our blog post for more tips: How to Optimize Your Business Website for the Mobile Era. Her work includes news and feature articles for publications and websites in a variety of industries, including energy, education, marketing, healthcare and technology. Go mobile.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 25, 2011
    [Websites] Free Marketing Books for Kindle from Amazon
    went to Amazon’s website and found these little gems, all available at no cost and easily sent to your Kindle in one simple click. You can start by reviewing the top 100 Free Kindle books on the Amazon website. by Maria Pergolino If you know me, you know I’m always reading a new business or marketing book.  Write Good or Die.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 26, 2013
    [Websites] How to Grow Your Business via Word of Mouth – Become Fans of your Fans
    Author : Buffer, Inc Website : [link] --> The post How to Grow Your Business via Word of Mouth – Become Fans of your Fans appeared first on Fearless Competitor. 'Buffer One of the very best ways to grow revenue does not cost a dime. And it’s such a simple idea, anyone can embrace it. Become fans of your fans. “You guys rock!”
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 6, 2013
    [Websites] 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group
    Author : Buffer, Inc Website : [link] --> The post 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group appeared first on Fearless Competitor. 'Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. What should your revenue improvement priorities be? Carlos Hildago. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [Websites] Business Turn-Around Strategy – Why Marketing is the Imperative
    We recommend you start with a visit to Find New Customers , our website packed to the rafters with great free content on B2B lead generation and marketing. After reporting a loss for several quarters with declining revenues, the Board sends the company founder into retirement and picks a successor. So what’s that newly minted CEO to do?
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 19, 2011
    [Websites] Why “We’re the Leading Provider of” is NOT!
    Here’s an example: Olive Software – the leading provider of digital edition & digital … A click on their website takes me to their “ value proposition.” Lead Generation Companies | Why “We’re the leading provider of” is a BIG Mistake. Lots and lots of hits. There’s one small problem.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 7, 2013
    [Websites] Holiday Shopping Goes Local [Infographic]
    Let’s take a glance at the survey highlights: Approximately 1 in 4 (28%) holiday shoppers prefer a small business or boutique website, and the most popular method for accessing the website is their home computer (55%). This bodes well for the holiday season and beyond. Snail mail or email? © 2013, VR Marketing Blog.
  • HUBSPOT  |  TUESDAY, JULY 16, 2013
    [Websites] Fact or Fiction? The Truth Behind 9 Embarrassing Global Expansion Blunders
    Over the years, however, we have seen and heard some stories emerge on various websites and blogs about some brands'' lack of research in the areas of culture and language. The Story: Even something as simple as a website address can go horribly wrong. No culture is alike, and each country has a language and customs unique to itself.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 6, 2013
    [Websites] Employee Was Properly Facebook Fired
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Websites] SEO Q&A With Dan Posner of Leadgenix
    Search engines are considering content and websites to be more authoritative on the basis that more people are “talking” about them online. Companies have the best hope of improving search rankings by employing an online presence strategy that is very well rounded, encompassing social media, blog posting, website optimization, etc.
  • EB2BLEADS  |  THURSDAY, JANUARY 5, 2012
    [Websites] How Blogging For Lead Generation Works
    Conventional catalogue websites are static, in that once the main pages have been defined and published little or no updates are made, until the sites is either rebranded or redesigned once again. In the early days blogs were looked upon as silly, however early adopters learned to turn them into tools for search engine marketing. If so, how?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 19, 2014
    [Websites] 3 Marketing Musts You’ll Learn at Modern Marketing Experience Europe [Session Preview]
    Jones will highlight which channels have been most cost effective to drive traffic to your website; how to manage “emotionally unsubscribed contacts”; nurture tips across the funnel; and real time reporting and analysis, among other tips. 'The customer experience onus on marketers expands regularly. Join us in London!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Websites] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
    Automation helps marketers create and manage comprehensive activity profiles for any individual that visits your website, receives an email, or gets uploaded to your database. 2013 study by Accenture, a global management consulting, technology services, and outsourcing company surveyed 200 U.S. Glean and leverage data more effectively.
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [Websites] Five Big Shifts in Social Media Marketing
    Certainly, marketers should measure what they can, such as website traffic driven by various social media sites and the quality (conversions, time spent on site, etc.) Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Websites] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    The easiest way to ensure this''ll happen is by having a responsive website. 'Tumblr. Instagram. The rise of the visual web and the growing popularity of visual communication are among inbound marketing''s most prominent trends. We may read long-form content and web features galore, but still, we often find that images reign supreme.
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Websites] How to Use Video Content to Drive and Support Other Content Marketing Activities
    For its latest  Digital IQ Index®: Big Box  report, L2 doubled down on resources, creating a summary video for its website (above), as well as lifestyle video content for social channels (below). L2 also repurposes the videos it shares across social in fresh blog posts on its website. The answer is simple. But not so fast.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 27, 2013
    [Websites] B2B Sales Lead Generation Marketing Trends – by Holger Schultz
    Company website, email marketing and SEO. Author : Buffer, Inc Website : [link] --> The post B2B Sales Lead Generation Marketing Trends – by Holger Schultz appeared first on Fearless Competitor. 'Buffer. ere are the top 5 Take-Aways from this study of sales lead generation. The number one problem for BtoB companies. Marketing
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 1, 2013
    [Websites] Sales and Marketing Co-Creation – featuring Jeff Ogden (@fearlesscomp) of Find New Customers with Gerhard Gschwandtner (@gerhard20)
    Visit his website: www.findnewcustomers.com. Author : Buffer, Inc Website : [link] --> The post Sales and Marketing Co-Creation – featuring Jeff Ogden (@fearlesscomp) of Find New Customers with Gerhard Gschwandtner (@gerhard20) appeared first on Fearless Competitor. 'Buffer. Via Twitter  Patrick Carroll   3 days ago.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Websites] Link to us
    Google loves inbound links so we made a simple page that you can use to link your blog or website to Find New Customers. Just copy the text from the link and paste it to keywords on your blog or website. If you are a fan of Fearless Competitor, the blog of the B2B Lead Generation company, Find New Customers , now you can link to us.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 15, 2012
    [Websites] You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix
    Here is an excerpt from the ClickZ article Which Brain is Your Website Selling to? So what does this mean for websites and landing pages seeking to sell a product or service? Doing so will ensure that the image points back to the right place (your landing page or website) when reused elsewhere. Brains or beauty? Words or images?
  • BLOG MY CALLS  |  MONDAY, DECEMBER 17, 2012
    [Websites] 3 Things We Learned at BIA Kelsey's ILM West
    SMBs themselves are creating mobile websites and mobile landing pages. They are better than website leads or form fill-outs. A couple of weeks ago we attended ILM West in Southern California. We also presented the latest version of our marketing analytics and call tracking solution, LogMyCalls. 2) SMBs need to get their act together.
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Websites] Learn to lower your social media inhibitions
    And it doesn’t matter how much money you’ve spent on ads or on an SEO consultant or even the way-too-many-tens-of-thousands of dollars you’ve spent on a gorgeous — the perfect — brochureware website. Me too! Well, because I am trying to help you break down all your inhibitions, that’s why. Right? Wrong.
  • SALES LEAD INSIGHTS  |  TUESDAY, JANUARY 5, 2010
    [Websites] B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Why not register right now?
  • SALES LEAD INSIGHTS  |  MONDAY, DECEMBER 21, 2009
    [Websites] Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Are you responsible for B2B lead generation at a large company? However, as a result of the recent downturn, business buyers are being cautious.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Websites] Industrial Marketers: Is this News Good or Bad?
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. You can get the free white paper with complete survey results and analysis here. So is this good news or bad news?
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Websites] Marketing Dashboards
    In terms of web traffic, new and repeat visitors are important to understand as they give you a view into trends of potential buyers visiting your website. Especially in B2B marketing, the length of the buying process leads to challenges in defining metrics that make sense for a marketing dashboard. Response, is also critical to measure.
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Websites] How Google Search Works, In a Nutshell
    How on Earth does Google decide how to rank the pages on your website? For example, crawling in strict PageRank order, Google would find the CNNs and The New York Times of the world, as well as other very high PageRank websites, first. If this question has ever crossed your mind, keep reading. This post should simplify things for you.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Websites] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Socialize Your Blog & Website: Your social media accounts shouldn't be on an island. Promote your presence on your website and encourage others to share the content you publish on your blog and website in social media. You can easily do this by adding social buttons throughout your website, blog, and content.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Websites] The Essential Best Practices to Successfully Prospect Inbound Leads
    Most salespeople are pretty good about reviewing a lead''s website to learn about their company’s value proposition, news, and leadership team. How did the lead get to your website? Did they find you from another website, an email, or a tweet? Notify you the moment a lead revisits your website. Another cold call ?
  • JUNTA 42  |  WEDNESDAY, JUNE 9, 2010
    [Websites] Higher Purpose Content Marketing in 6 Steps
    Invite your customers and influencers into your website and make them a part of the content (guest blogging, Q&A's come to mind). Below is the presentation I gave at the Web Content 2010 conference, the leading US conference covering the art and discipline of content strategy. Our brand purpose should: be elegantly simple.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 29, 2013
    [Websites] Week in Review - March 29th
    Website Content Every Organization Needs by @GiniDietrich. Spring is here, spring is here! Well, it is. Even if some of us are still dealing with the last bits of winter's white stuff. This weekend, Peter Cottontail will be a-hopping down that bunny trail, and after that Old Man Winter doesn't have much oomph left. Really? Really.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Websites] Savvy Speaks: How To Choose a Marketing Provider
    Does the person's or agency's website reflect an understanding of SEO and best practices? Before the Thanksgiving holiday, we talked about what we look for in the perfect client. Today's follow up question is: What tips would you give to a B2B brand trying to find the perfect marketing provider. Jamie Tip #1: Google is your friend.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Websites] How to Jack the News to Generate Marketing Buzz
    Here is an excerpt from David's new book, Newsjacking : As journalists scramble to cover breaking news, the basic facts—who/what/when/where—are often fairly easy to find, either on a corporate website or in competitors’ copy. The offer was made in a story written by the LFB and posted on its website. Follow the News.
  • LEAD VIEWS  |  THURSDAY, APRIL 15, 2010
    [Websites] LeadForce1 Integrates Marketing Automation Solution with NetSuite’s Cloud Computing Platform
    Can you identify who visited your website by name, email, title, and company? Excitement is running high at the annual  SuiteCloud conference sponsored by  NetSuite taking place this week in San Francisco. am excited to be here because  LeadForce1 has successfully integrated with NetSuite’s cloud computing platform. 
  • HUBSPOT  |  MONDAY, NOVEMBER 22, 2010
    [Websites] 7 Online Marketing Metrics to Beat Competition Online
    The list of data you could gather is endless, but there are a few key online metrics that can give you a clear idea of where your website stands relative to the competition and what you can do to be on top. Competition on the web is fierce. 2) Moz Rank. 3) Traffic Rank. The lower this number the better. 4) Blog Grade. 5) Inbound Links.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 6, 2010
    [Websites] Inbound Marketing is the future, but are you ready?
    The website was product centric. (If you like this article, I invite you to subscribe in a reader or via email.). There is no question in my mind.  Inbound marketing is the wave of the future.  Gentle touches mapped to buyer personas and other variables. . But there’s a fundamental problem.  Most businesses are not ready to embrace it.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 25, 2009
    [Websites] The state of lead generation today with Jim Dickie of CSO Insights
    This is why fixing the website is so important — it must focus on giving the prospect the information he or she needs. Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Websites] 5 social media tools to kickstart your business
    Ian Cleary is founder of Razorsocia l, a website that provides sharp insight on on social media management tools.  By Ian Cleary, Contributing {grow} Columnist. As we start into a new year it’s a great time to reflect on how we can improve our marketing efforts online.  Social media is a moving beast and we need to keep moving with it!
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 14, 2013
    [Websites] What eMagine Customers are Saying: Client Recommendations
    'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Faith Leonard, Director of Marketing Boston Software Systems, Inc.
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Websites] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    company blog helps a firm be found by search engines, establishes the firm as an thought leader in its field, provides clients/prospects a reason to regularly visit the firm’s website, and as such serves as a stepping stone toward future business transactions. The 5 A/E/C bloggers below have already discovered how to do so. Beautiful.
  • NUSPARK  |  SUNDAY, MARCH 9, 2014
    [Websites] Search Engine Optimization Won’t Grow Your Business
    'Search engine optimization (SEO) can be addictive—watching as your website climbs steadily in the search engine rankings and attracts more and more visitors.  . Related Posts: Website Design Optimization Search Engine Optimization Video Marketing Philadelphia Content Marketing Summit Recap from May 13 Conversion Rate Optimization.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2012
    [Websites] 2 Recent Reports Show Mobile Ads And Apps Are Hot!
    Additionally, marketers need to consider mobile-optimized content and mobile-optimized landing pages and websites to meet the needs of their audience. In 4 Steps To Mobile Success , I outlined these actions: Create a mobile-optimized website. Mobile Ad Revenue. But are mobile search ads more effective? Mobile App Usage. Photo Source.
  • VOLACCI  |  TUESDAY, AUGUST 27, 2013
    [Websites] Fine Tuning a Newsletter Subscription Process
    These boxes allow users to enter basic information, usually just name and email address, from any number of pages on a website. Many websites also choose to have a separate subscription landing page, where users can subscribe to a general newsletter, or choose to manage between any number of subscription options. Subscription Page.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Websites] What to Consider Before Your Web Site Launch or Redesign
    We implemented site architecture and navigation best practices that we incorporate into every ten24 website. David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches.
  • VIEWPOINT  |  FRIDAY, APRIL 26, 2013
    [Websites] Good Reads for B2B Marketing - Staple Yourself to a Lead
    By designing the opt-in e-mail form on your website to stand out on several pages or exchanging e-mails for an offer, you can grow your list "in a safe, permission-based way.” 'Online content in the sales and marketing industries is dynamic and constantly changing. Staple Yourself to a Lead. Via Marketo. Build A Content Hub That Converts.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 20, 2010
    [Websites] Writing Better Web Content: Ask what? Who? Why?
    Example: one of my dear clients (Mickey Baxter Spade, ArtisticVoyage.com ) is a talented artist who sells original painted greeting cards for various occasions, online through her website. Content marketing isn’t a buzz word because marketing people just like new buzzes. Smart marketers know the rules and never forget them. Good stuff.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Websites] How to Find Opportunity in a Paid Search Strategy
    These methods are more cost-effective than traditional advertising and can increase the right type of traffic — the people who are likely to spend time on your website, read your content, and have a higher likelihood of converting into customers. Ideally, seek terms with low competition — typically less than 1,000 monthly global searches.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Websites] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. 'We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. Device Readiness.
  • DIANNA HUFF - B2B MARCOM  |  SATURDAY, FEBRUARY 9, 2013
    [Websites] The Art of Distraction
    As we sat in her office talking about her Website Overhaul , we watched her life partner, Tom Ahern , work in the yard. Four years ago, I moved out of my home office and rented a commercial space. The reasons were varied but the main one was: I had been working at home for 10 years while raising my son. love it. He’s really good.).
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, FEBRUARY 23, 2012
    [Websites] Quick Tip: Increase Conversions – Build Out Your Services Pages
    If you’re a small B2B manufacturing firm and your Website isn’t working for you, give me a call at 603-382-8093 or send email to info@dhcommunications.com. Tweet When SMI Powders contacted me years ago, they wanted help getting leads from their site. ten second look at their site, and I knew exactly what the problem was – no content.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Websites] How to Make Your How-To Content More Helpful
    For example, explaining how to set up a website conversion path would take a few paragraphs. If you''re explaining how to do something online, either on a piece of software or a website, include screenshots showing where to click and what area of the screen to look at. 2) Include annotated screenshots. So meta. Also bold the label.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, FEBRUARY 19, 2011
    [Websites] 5 Steps to Social Media Leads with Content Marketing
    How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. of respondents using this metric in 2010 to 65.7%
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 3, 2012
    [Websites] Create a Content Series for Industrial Marketing
    Dust off some of those long technical articles that are languishing somewhere on your website. Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? Fresh Content = Better SEO.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 25, 2011
    [Websites] Use Content Marketing to Manage Industrial Sales Funnels
    This is not surprising since complex industrial lead generation rarely happens on the first visit to a supplier’s website unless it is an eCommerce site. B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. See chart ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Websites] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    c) mobile website ads. c) mobile website ads. 'How much do you know about social media platforms, facts and trends? Well, it’s time to find out if you are a guru or a newbie! Take out a piece of paper and write down your 20 answers to this fun social media quiz! The answers are at the bottom of the post. a)  Blogger. b)  VK.
  • INBLURBS  |  TUESDAY, JANUARY 17, 2012
    [Websites] Get social to get found from your future customers
    Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages.
  • CONTENT MARKETING FOR BI  |  TUESDAY, MARCH 9, 2010
    [Websites] White Paper Format: Fact or Fiction?
    But the main reason you might want to include one is if you are hosting your paper with a syndicator or you have a number of white papers in the resources section of your website. White papers are still one of the most popular marketing tools for BI and high tech companies, among others. The ToC is yet one more distraction. understand it.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, APRIL 19, 2012
    [Websites] Hybrid Sharks and the Evolution of Marketing
    They build campaigns that consistently produce measurable outcomes , including inbound links, website traffic, leads, and sales. Barb Coté. Scientists have reported the discovery of hybrid sharks — a cross between the Black Tip Shark and the Austrailan Black Tip Shark. Not all hybrids are a threat. drive a hybrid. With gas at $4.00
  • HUBSPOT  |  TUESDAY, NOVEMBER 9, 2010
    [Websites] Measuring the ROI of Your LinkedIn Efforts [Plus a Free Ebook]
    Measure Your Website Referral Traffic From LinkedIn: As you are growing your LinkedIn presence, are you also driving profile visitors or group members back to your personal or company website? The following is part of a new ebook from HubSpot: Learning LinkedIn From The Experts. Please download your free copy. Connect with HubSpot
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Websites] Content Marketing on a Shoestring Budget: Distribution
    Convert it into a video and post it to your organization’s website, YouTube, and other video networks. Here are some ways you can improve it: Make sure your website has targeted landing pages. 'Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” Lots of graphics.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 23, 2013
    [Websites] Best Practices for Marketing and Sales Alignment: Working Through the Funnel-Part I
    Whether you’re using a blog, social media or a website, tailor your content in a way which will target your audience. 9)      Website presence – Track who’s coming to your website and which pages they visit. This webinar is packed with information; we’ll discuss Part 1 in this post, and then cover Part 2 in the next.
  • WRITING ON THE WEB  |  THURSDAY, JULY 15, 2010
    [Websites] Content Marketing Ideas: Rethinking Blogging
    There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), In 2004, I started blogging.
  • B2B MARKETING MENTOR  |  WEDNESDAY, JULY 10, 2013
    [Websites] 4 Ways B2B Companies Can Consumerize Their Marketing
    First, the company puts all the information buyers want to know front and center on its website–a priority these days given that 70 percent of B2B buying activity happens before a salesperson is engaged. 'B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. Click for larger image.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Websites] 7 Ways Twitter Can Help Juice Your Content Creation
    Use a website like FollowerWonk to find industry influencers, and foster relationships that allow you to contact them for co-marketing opportunities or quotes. 'There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. Abso-tweetin''-lutely!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 27, 2011
    [Websites] How are successful salespeople leveraging social media for selling? – Creating Value
    Take a look at creating an [link] page, and then highlight all of your other online activities with links to Twitter, Facebook, LinkedIn and even your company website for example.” This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. Miles Austin. Dave Brock.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Websites] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    You can connect with Kyle and learn more about SalesLoft via the following resources: Website: www.salesloft.com. 'I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. So.how do they help people generate a higher response from clients and customers than many other companies?
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Websites] Are you a social media marketing hunter?
    'This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? This one’s about hunting. have been writing and rewriting this post, but no matter what I do, it sounds violent and reeks of blood lust. What I will discuss is that with risk comes reward. So, where’s the game hiding?
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Websites] The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine
    While there's not much you can do about people who manually tweet a link to your website via a third-party application like HootSuite, you can control how Twitter traffic originating from tweets your business publishes gets allocated. would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. Of course.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Websites] 10 Amazing Blogging Insights Your Analytics Can Tell You
    Your blog's referral sources will tell you which websites and blogs are referring traffic to your blog and give you a sense of how people are finding it. That being said, if people are quickly leaving your blog for a completely different website, you'll want to take some measures to increase the quality of your content.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Websites] Twitter SEO? Think Twylah.
    We do this by creating engaging, navigable websites of your tweets, which we call “Twitter Brand Pages.” The tweets are being displayed very attractively by visually promoting any image or video that is contained in the website where the link is leading to. Every person or business has probably had that “Aha!&# Yes, there is.
  • EB2BLEADS  |  THURSDAY, JANUARY 5, 2012
    [Websites] Blogging For Lead Generation – How It Works
    Conventional catalogue websites are static, in that once the main pages have been defined and published little or no updates are made, until the sites is either rebranded or redesigned once again. Related posts: Website Lead Generation Improved With 11 Marketing Checks If you’re looking to improve your companies profitability and grow.
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Websites] The Nonprofit Marketer's Guide to the Millennial Persona
    Will look for organizational information on a charity’s website or through word-of-mouth from a friend. So, make it easy for them to share images, videos, and results of the organization''s work via your website or social accounts. The reason? An Example of a Millennial Persona. Background. Four-time online fundraiser. Female.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 7, 2013
    [Websites] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. It’s no secret that social media is an important channel of digital marketing. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Websites] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    This website lets you view lists a profile is following and lists that are following a profile. 'While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. Twitaholic.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 16, 2013
    [Websites] 35 Expert Tips To Make B2B Content More Manageable
    write large volumes of material every week, from corporate and personal blog posts to website content to social media posts and more. If you don’t use mobile friendly links and responsive websites, you’ll lose half your audience – ?@TheTimHayden?. 'Content. Trust me, I understand this issue on a personal level.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 23, 2013
    [Websites] Do You Have a Mobile App? Are You Promoting It?
    So the questions you have to ask yourself are this: do I have a mobile website, and if I do, is it optimized for smartphones and tablets? Here are some highlights: Promote your app on your website. Is Your Website Mobile Ready for the Professional Tradesman? So should you have an app? If yes, then you’d better get rolling.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 18, 2012
    [Websites] 6 Ways to Create and Share B2B Social Media Content Without a Blog
    One of the best ways to use social media to drive traffic to your B2B website is to create a blog on your website and publish relevant articles to your prospects and customers. Rather than posting this content only on your social media channels, it is hosted on a site that you control. Email. YouTube. LinkedIn. Twitter. Facebook.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Websites] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    From an outsider’s point of view, Oracle’s website, blogs, and online content seem to take a pretty traditional approach -- focusing primarily on products, features, and services. ” Whether or not they’re calling it “inbound marketing,” heavy hitters are starting to catch on and pay attention.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Websites] Simplest marketing question may be the most difficult
    WEB ANALYTICS: Traffic to our new website must increase 15% year over year and with a 25% increase in the time spent on the site by new visitors. 'By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. How would they judge this as worthwhile?
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 5, 2014
    [Websites] How to Cross-Promote Your Email Content [Guide]
    Here are a few smaller scale tips: Use the big three To cross-promote on a small scale, use your biggest digital assets: email, social media and your company website. Use your business website Don’t forget that your business website is a prime piece of digital real estate. What does cross-promotion mean? Absolutely.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Websites] 23 Terrific Email Marketing Guides
    It’s not surprising that, according to research from ExactTarget, a majority of marketers use tactics like placing a general email signup form on their websites, or signup forms specific to different sections of their sites. According to recent research : • For every $1 spent on email marketing, the average return is $44.25. Howard J.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 16, 2013
    [Websites] The Secret to B2B Landing Page Construction: Foundation and Framing
    landing page is a website page specifically designed to convert visitors to leads. It collects and process information on website visitors who identify themselves in return for valuable content. Landing pages are instrumental in B2B lead generation today. When this happens, the landing pages tend to have lower conversion rates.
  • EB2BLEADS  |  TUESDAY, MARCH 22, 2011
    [Websites] Is Blogging For Business Marketing ?
    Websites need content and readers want content. Blogging on a regular basis around triggers mentioned above also; Helps with the SEO of your website. Opinions are easily formed about all sorts of things, the worst due to misplaced beliefs or hearsay and the internet is no exception. But it couldn’t be farther from the truth.
  • INBLURBS  |  TUESDAY, DECEMBER 18, 2012
    [Websites] The REAL ESTATE market + VIDEO
    Show Websites. You can also add images or hyperlinks to other websites. Website. Global Purveyors + Marketers in the Real Estate realm are plentiful on the Internet. They market avidly on the Internet + on the Social Media sites. So what sets them apart ? In addition, they should also be aware of where things are headed.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 7, 2014
    [Websites] 5 Fast Hacks To Increase Your Twitter Click Through Rate
    Commanding your audience with a simple, brief “click here” or “check this out” will turn more Twitter followers into website visitors. 'Guest post by Logan Strain. There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. Image credit: Flexspan. Create Custom URLs. PrettyLink.”
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