SALES LEAD INSIGHTS | MONDAY, JUNE 21, 2010
[Websites] What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Interested in learning more about B2B marketing automation and how it may benefit your company? Date: June 29th. Time: 8:30 am to 10:00 am.
BIZNOLOGY | TUESDAY, JULY 2, 2013
[Websites] Are you a social media marketing hunter?
'This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? This one’s about hunting. have been writing and rewriting this post, but no matter what I do, it sounds violent and reeks of blood lust. What I will discuss is that with risk comes reward. So, where’s the game hiding?
CRIMSON MARKETING | TUESDAY, JUNE 4, 2013
[Websites] What’s Vertical Messaging Really About?
Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. 'Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. It’s imperative to develop a new marketing and channel strategy as well. .
BLOG MY CALLS | TUESDAY, MAY 13, 2014
[Websites] The 8 Step Formula to Figuring Out Your Unique Selling Proposition
Once the list is complete, you should analyze their respective websites. Maybe you have a bad reputation or your website is awful. 'What defines your business? Why should someone buy from you instead of your competition? What makes you unique? All of these things should define your Unique Selling Proposition (USP). What''s a USP?
VIDYARD | TUESDAY, JUNE 3, 2014
[Websites] How to Plan Your Video Marketing Strategy
Whether you’re reusing webinar content, creating how-to videos, or behind the scenes interviews with your management team, you need to know where your videos will live on your website. You’ll notice that major brands behaving like media companies tend to have entire pages of their websites devoted to video. Record scratch).
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 26, 2013
[Websites] How to Grow Your Business via Word of Mouth – Become Fans of your Fans
Author : Buffer, Inc Website : [link] --> The post How to Grow Your Business via Word of Mouth – Become Fans of your Fans appeared first on Fearless Competitor. 'Buffer One of the very best ways to grow revenue does not cost a dime. And it’s such a simple idea, anyone can embrace it. Become fans of your fans. “You guys rock!”
FEARLESS COMPETITOR | SATURDAY, APRIL 6, 2013
[Websites] 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group
Author : Buffer, Inc Website : [link] --> The post 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group appeared first on Fearless Competitor. 'Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. What should your revenue improvement priorities be? Carlos Hildago. What do you think?
FEARLESS COMPETITOR | WEDNESDAY, APRIL 25, 2012
[Websites] Business Turn-Around Strategy – Why Marketing is the Imperative
We recommend you start with a visit to Find New Customers , our website packed to the rafters with great free content on B2B lead generation and marketing. After reporting a loss for several quarters with declining revenues, the Board sends the company founder into retirement and picks a successor. So what’s that newly minted CEO to do?
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 19, 2011
[Websites] Why “We’re the Leading Provider of” is NOT!
Here’s an example: Olive Software – the leading provider of digital edition & digital … A click on their website takes me to their “ value proposition.” Lead Generation Companies | Why “We’re the leading provider of” is a BIG Mistake. Lots and lots of hits. There’s one small problem.
VERTICAL RESPONSE | FRIDAY, APRIL 25, 2014
[Websites] Creating Facebook Retargeting Ads: A Step-by-Step Guide
This can translate into more traffic to your website and more sales for your business. 'Facebook empowers businesses of all sizes to retarget their existing customers. Here, we walk you through the basics of creating a Facebook retargeting ad in this quick guide. Getting Started. Next, click on Audiences in the left navigation bar.
MODERN B2B MARKETING | FRIDAY, OCTOBER 26, 2012
[Websites] Conversion Expert Tim Ash Discusses Common Landing Page Mistakes & Making Social Actionable
Tim specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b-split and multivariate test plan creation, and client training/mentoring. by Jason Miller Tim Ash is the CEO of SiteTuners.com and the author of the best selling book “Landing Page Optimization”.
EB2BLEADS | THURSDAY, JANUARY 5, 2012
[Websites] How Blogging For Lead Generation Works
Conventional catalogue websites are static, in that once the main pages have been defined and published little or no updates are made, until the sites is either rebranded or redesigned once again. In the early days blogs were looked upon as silly, however early adopters learned to turn them into tools for search engine marketing. If so, how?
HUBSPOT | MONDAY, JUNE 16, 2014
[Websites] 9 Silly Pinterest Mistakes Only Rookies Make
While this may not be the biggest lever for you to pull in your SEO strategy, it could help get more people to visit your website from your Pinterest profile. Enter UTM codes -- a clever way to understand if Pinterest is directing prospects to your website, landing page, or product page. 2) Not Using Your Page’s "About" Space.
HUBSPOT | MONDAY, FEBRUARY 18, 2013
[Websites] The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine
While there's not much you can do about people who manually tweet a link to your website via a third-party application like HootSuite, you can control how Twitter traffic originating from tweets your business publishes gets allocated. would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. Of course.
THE POINT | FRIDAY, JUNE 13, 2014
[Websites] 5 Common Content Syndication Mistakes
In the same way that many marketers tend to over-use filters, companies also tend to focus content syndication programs on individual Websites that target their favored demographic or particular technology. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 27, 2013
[Websites] B2B Sales Lead Generation Marketing Trends – by Holger Schultz
Company website, email marketing and SEO. Author : Buffer, Inc Website : [link] --> The post B2B Sales Lead Generation Marketing Trends – by Holger Schultz appeared first on Fearless Competitor. 'Buffer. ere are the top 5 Take-Aways from this study of sales lead generation. The number one problem for BtoB companies. Marketing
FEARLESS COMPETITOR | MONDAY, APRIL 1, 2013
[Websites] Sales and Marketing Co-Creation – featuring Jeff Ogden (@fearlesscomp) of Find New Customers with Gerhard Gschwandtner (@gerhard20)
Visit his website: www.findnewcustomers.com. Author : Buffer, Inc Website : [link] --> The post Sales and Marketing Co-Creation – featuring Jeff Ogden (@fearlesscomp) of Find New Customers with Gerhard Gschwandtner (@gerhard20) appeared first on Fearless Competitor. 'Buffer. Via Twitter Patrick Carroll 3 days ago.
FEARLESS COMPETITOR | FRIDAY, MAY 20, 2011
[Websites] Link to us
Google loves inbound links so we made a simple page that you can use to link your blog or website to Find New Customers. Just copy the text from the link and paste it to keywords on your blog or website. If you are a fan of Fearless Competitor, the blog of the B2B Lead Generation company, Find New Customers , now you can link to us.
LEADERSHIP | THURSDAY, NOVEMBER 21, 2013
[Websites] Interesting Infographics: How B2B Sales Has Changed
For example, a potential client will search for solutions to his problem via the web, coming across your company’s website. 'I thought it would be interesting to look at how B2B sales have changed. Also, as described in the Maximize Social Media infographic, the majority of this research starts on the web. Then he contacts you. Twitter (42%).
SALES LEAD INSIGHTS | TUESDAY, JANUARY 5, 2010
[Websites] B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010
If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Why not register right now?
SALES LEAD INSIGHTS | MONDAY, DECEMBER 21, 2009
[Websites] Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th
If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Are you responsible for B2B lead generation at a large company? However, as a result of the recent downturn, business buyers are being cautious.
SALES LEAD INSIGHTS | WEDNESDAY, SEPTEMBER 2, 2009
[Websites] Industrial Marketers: Is this News Good or Bad?
If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. You can get the free white paper with complete survey results and analysis here. So is this good news or bad news?
SOCIAL MEDIA B2B | MONDAY, DECEMBER 2, 2013
[Websites] B2B Experts: The Difference Between Social Media and Content Marketing
Many marketers focus exclusively on web (websites, blogs, landing pages, optimization, etc.), The term social media refers to websites and internet-based applications that are used for social networking between users of these websites or applications. Below are their answers to this question. Ann Handley ( @marketingprofs ).
DIGITAL BODY LANGUAGE | WEDNESDAY, SEPTEMBER 2, 2009
[Websites] Marketing Dashboards
In terms of web traffic, new and repeat visitors are important to understand as they give you a view into trends of potential buyers visiting your website. Especially in B2B marketing, the length of the buying process leads to challenges in defining metrics that make sense for a marketing dashboard. Response, is also critical to measure.
WINDMILL NETWORKING | MONDAY, OCTOBER 21, 2013
[Websites] SoLoMo Place Based Marketing: Personal Utility or Prying?
This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'Recently I came across a new term: place-based marketing. Featuring Contributions from Global Thinkers.
B2B MARKETING MENTOR | WEDNESDAY, JULY 10, 2013
[Websites] 4 Ways B2B Companies Can Consumerize Their Marketing
First, the company puts all the information buyers want to know front and center on its website–a priority these days given that 70 percent of B2B buying activity happens before a salesperson is engaged. 'B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. Click for larger image.
JUNTA 42 | WEDNESDAY, JUNE 9, 2010
[Websites] Higher Purpose Content Marketing in 6 Steps
Invite your customers and influencers into your website and make them a part of the content (guest blogging, Q&A's come to mind). Below is the presentation I gave at the Web Content 2010 conference, the leading US conference covering the art and discipline of content strategy. Our brand purpose should: be elegantly simple.
SAVVY B2B MARKETING | FRIDAY, MARCH 29, 2013
[Websites] Week in Review - March 29th
Website Content Every Organization Needs by @GiniDietrich. Spring is here, spring is here! Well, it is. Even if some of us are still dealing with the last bits of winter's white stuff. This weekend, Peter Cottontail will be a-hopping down that bunny trail, and after that Old Man Winter doesn't have much oomph left. Really? Really.
SAVVY B2B MARKETING | WEDNESDAY, DECEMBER 1, 2010
[Websites] Savvy Speaks: How To Choose a Marketing Provider
Does the person's or agency's website reflect an understanding of SEO and best practices? Before the Thanksgiving holiday, we talked about what we look for in the perfect client. Today's follow up question is: What tips would you give to a B2B brand trying to find the perfect marketing provider. Jamie Tip #1: Google is your friend.
LEAD VIEWS | THURSDAY, APRIL 15, 2010
[Websites] LeadForce1 Integrates Marketing Automation Solution with NetSuite’s Cloud Computing Platform
Can you identify who visited your website by name, email, title, and company? Excitement is running high at the annual SuiteCloud conference sponsored by NetSuite taking place this week in San Francisco. am excited to be here because LeadForce1 has successfully integrated with NetSuite’s cloud computing platform.
MODERN B2B MARKETING | THURSDAY, JULY 15, 2010
[Websites] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
Create a full account – Always create your account with a full profile: picture, bio, link to company website and customized background. 7. Bookmarking Sites – These allow users to share websites and content they find interesting. As B2B marketers, we know the growing importance of B2B social media. Do you have a buyer persona?
HUBSPOT | TUESDAY, DECEMBER 27, 2011
[Websites] How to Increase Your Click-Through Rate by 1300%
The truth is, the only real way to know which CTA is going to have a better click-through rate on your website is to A/B test it. But recently, we made a slight update to that section of our website, and we did some A/B testing to make sure that the new pages performed as well as the older ones. And The Winner Is. Drumroll, Please).
FEARLESS COMPETITOR | SATURDAY, FEBRUARY 6, 2010
[Websites] Inbound Marketing is the future, but are you ready?
The website was product centric. (If you like this article, I invite you to subscribe in a reader or via email.). There is no question in my mind. Inbound marketing is the wave of the future. Gentle touches mapped to buyer personas and other variables. . But there’s a fundamental problem. Most businesses are not ready to embrace it.
FEARLESS COMPETITOR | THURSDAY, JUNE 25, 2009
[Websites] The state of lead generation today with Jim Dickie of CSO Insights
This is why fixing the website is so important — it must focus on giving the prospect the information he or she needs. Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies.
MARKETRI | THURSDAY, NOVEMBER 15, 2012
[Websites] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
company blog helps a firm be found by search engines, establishes the firm as an thought leader in its field, provides clients/prospects a reason to regularly visit the firm’s website, and as such serves as a stepping stone toward future business transactions. The 5 A/E/C bloggers below have already discovered how to do so. Beautiful.
VOLACCI | TUESDAY, AUGUST 27, 2013
[Websites] Fine Tuning a Newsletter Subscription Process
These boxes allow users to enter basic information, usually just name and email address, from any number of pages on a website. Many websites also choose to have a separate subscription landing page, where users can subscribe to a general newsletter, or choose to manage between any number of subscription options. Subscription Page.
B2B MARKETING INSIDER | THURSDAY, JANUARY 6, 2011
[Websites] Social Media Marketing: 2011 Trends Report
Blogs and dynamic content will become absolutely necessary for any company website and for brands to interact with customers in a personable and authentic way. Or you can join the conversation on the Focus website. It’s here to stay, and it’s a rapidly changing space — especially in terms of marketing. It is a customer phenomenon.
SAVVY B2B MARKETING | TUESDAY, DECEMBER 15, 2009
[Websites] What to Consider Before Your Web Site Launch or Redesign
We implemented site architecture and navigation best practices that we incorporate into every ten24 website. David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 12, 2013
[Websites] A different way to think about social media ROI
Did you know that, on average, it takes 75 days from the point an interested consumer first visits a dealer website to the day a car is purchased? 'No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. Before I get to my perspective, I would like to declare two caveats.
WRITING ON THE WEB | MONDAY, SEPTEMBER 20, 2010
[Websites] Writing Better Web Content: Ask what? Who? Why?
Example: one of my dear clients (Mickey Baxter Spade, ArtisticVoyage.com ) is a talented artist who sells original painted greeting cards for various occasions, online through her website. Content marketing isn’t a buzz word because marketing people just like new buzzes. Smart marketers know the rules and never forget them. Good stuff.
HUBSPOT | MONDAY, AUGUST 5, 2013
[Websites] How to Create Embed Codes for Your Infographics [Free Embed Code Generator]
And if you create infographics (and other visuals, for that matter), you should be going the extra mile to make it easy not only for people to share it with their social networks, but also to share it on their own websites, as well. 'Want to increase the likelihood that people will share your content? Here''s the secret: Make it easy. Sample.
SYNECORE | TUESDAY, JUNE 17, 2014
[Websites] How to Find Opportunity in a Paid Search Strategy
These methods are more cost-effective than traditional advertising and can increase the right type of traffic — the people who are likely to spend time on your website, read your content, and have a higher likelihood of converting into customers. Ideally, seek terms with low competition — typically less than 1,000 monthly global searches.
SYNECORE | SATURDAY, MARCH 1, 2014
[Websites] What’s Missing In Your Marketing Strategy?
Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. 'We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. Device Readiness.
DIANNA HUFF - B2B MARCOM | SATURDAY, FEBRUARY 9, 2013
[Websites] The Art of Distraction
As we sat in her office talking about her Website Overhaul , we watched her life partner, Tom Ahern , work in the yard. Four years ago, I moved out of my home office and rented a commercial space. The reasons were varied but the main one was: I had been working at home for 10 years while raising my son. love it. He’s really good.).
DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 23, 2012
[Websites] Quick Tip: Increase Conversions – Build Out Your Services Pages
If you’re a small B2B manufacturing firm and your Website isn’t working for you, give me a call at 603-382-8093 or send email to firstname.lastname@example.org. Tweet When SMI Powders contacted me years ago, they wanted help getting leads from their site. ten second look at their site, and I knew exactly what the problem was – no content.
LEADSLOTH | WEDNESDAY, SEPTEMBER 1, 2010
[Websites] Learn Holistic Lead Nurturing
Also, they can track the responses at a very detailed level, including monitoring of website visits. Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. Creating a Dialog.
INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 3, 2012
[Websites] Create a Content Series for Industrial Marketing
Dust off some of those long technical articles that are languishing somewhere on your website. Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? Fresh Content = Better SEO.
INDUSTRIAL MARKETING TODAY | TUESDAY, OCTOBER 25, 2011
[Websites] Use Content Marketing to Manage Industrial Sales Funnels
This is not surprising since complex industrial lead generation rarely happens on the first visit to a supplier’s website unless it is an eCommerce site. B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. See chart ).
INBLURBS | TUESDAY, JANUARY 17, 2012
[Websites] Get social to get found from your future customers
Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages.
MODERN B2B MARKETING | TUESDAY, APRIL 1, 2014
[Websites] The Definition of Omni-Channel Marketing – Plus 7 Tips
Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. 'Author: Mike Stocker Marketing is undergoing rapid and major changes. Unfortunately, when it comes to omni-channel, multi-device marketing, consumers today are way ahead of most marketers. Start Today!
CONTENT MARKETING FOR BI | TUESDAY, MARCH 9, 2010
[Websites] White Paper Format: Fact or Fiction?
But the main reason you might want to include one is if you are hosting your paper with a syndicator or you have a number of white papers in the resources section of your website. White papers are still one of the most popular marketing tools for BI and high tech companies, among others. The ToC is yet one more distraction. understand it.
FIFTH GEAR ANALYTICS | THURSDAY, APRIL 19, 2012
[Websites] Hybrid Sharks and the Evolution of Marketing
They build campaigns that consistently produce measurable outcomes , including inbound links, website traffic, leads, and sales. Barb Coté. Scientists have reported the discovery of hybrid sharks — a cross between the Black Tip Shark and the Austrailan Black Tip Shark. Not all hybrids are a threat. drive a hybrid. With gas at $4.00
B2B MARKETING INSIDER | MONDAY, DECEMBER 16, 2013
[Websites] The 25 Best Slideshare Presentations Of 2013
With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. 'You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites?
VERTICAL RESPONSE | TUESDAY, MARCH 25, 2014
[Websites] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
These could include website conversions, website clicks, page likes, app installs, engagement on a specific post, offer claims, or even increased attendance at events. Facebook Exchange allows you to specifically target people who have been to your website. Or would placing a Facebook ad get you closer to your goals?
WRITING ON THE WEB | THURSDAY, JULY 15, 2010
[Websites] Content Marketing Ideas: Rethinking Blogging
There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), In 2004, I started blogging.
MODERN B2B MARKETING | TUESDAY, JULY 29, 2014
[Websites] Pin for the Win: How to Market Your Brand on Pinterest
Luckily, you can leverage the fans that you already have: Add “Pin It” buttons to your website and blog. 'Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. To take an even deeper dive, check out our ebook “ Pin for the Win: How to Market Your Brand on Pinterest ”.
HUBSPOT | WEDNESDAY, FEBRUARY 19, 2014
[Websites] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
Try not to think of a title as a feature of a page (or website), but as a property that affects the entire page by setting the tone and context of that page itself -- it’s your first impression. According to the Mobile Movement , a study by Google, 77% of smart phone users visit search engines. Continue to apply SEO best practices.
HUBSPOT | FRIDAY, APRIL 20, 2012
[Websites] 32 White Hat Ways to Build Inbound Links
This makes it easier for others to syndicate your content and then provide attribution links back to your website. You can put these up on your blog, in your website's resource center, or even on a SlideShare account for more links. Post it up on your website, and push out your releases to one of the big newswires to get more coverage.
MODERN B2B MARKETING | WEDNESDAY, MAY 22, 2013
[Websites] Be Where Your Prospects Are: Your Business Needs Complete Marketing
The view of “build it (a website) and they will come” prevailed as the way to ensure a massive business success at a negligible cost. Prospects are engaging in more ways than ever before, and being where your prospect is, be that at an in-person event, searching on Google, or on a relevant 3 rd party website, is critical.
WINDMILL NETWORKING | THURSDAY, AUGUST 8, 2013
[Websites] 5 Ways to Power Up Pinterest in Your Real Estate Biz
This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'Pinterest is an excellent platform for real estate professionals to build buzz, credibility and visibility around their personal brand.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 8, 2010
[Websites] Twitter’s Biggest Scams Part 2: The Teeth Whiteners
The teeth whitening scams work by creating fake websites that appear to be blogs with personal testimonials. The product websites purport to offer you a trial of the whitening treatment for the cost of shipping only, but they typically also charge mysterious, non-refundable fees without ever shipping any product. in plain text.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 19, 2014
[Websites] How Data Can Be a Competitive Weapon in Your Content Marketing
Using our research report as the seed, the additional content we generated included: Blog posts on our website. 'Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “ 42 Rules of Product Marketing ” and is Editor of the DNN blog.
B2B MARKETING INSIDER | MONDAY, JULY 7, 2014
[Websites] Content Marketing Objectives And KPIs
Common conversion goals for a consumer brand could include subscription to a newsletter, sweepstakes, coupons or some other offer, or even as simple as click throughs to another part of your website or piece of content (such as an advertising clip on YouTube). What are the right objectives and KPIs for content marketing? Reach. Engage.
EB2BLEADS | THURSDAY, JANUARY 5, 2012
[Websites] Blogging For Lead Generation – How It Works
Conventional catalogue websites are static, in that once the main pages have been defined and published little or no updates are made, until the sites is either rebranded or redesigned once again. Related posts: Website Lead Generation Improved With 11 Marketing Checks If you’re looking to improve your companies profitability and grow.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 18, 2012
[Websites] 6 Ways to Create and Share B2B Social Media Content Without a Blog
One of the best ways to use social media to drive traffic to your B2B website is to create a blog on your website and publish relevant articles to your prospects and customers. Rather than posting this content only on your social media channels, it is hosted on a site that you control. Email. YouTube. LinkedIn. Twitter. Facebook.
FATHOM | THURSDAY, MAY 8, 2014
[Websites] Is Your Company Doing All It Can to Promote Your Upcoming Tradeshow?
How to promote the tradeshow on your company’s website. 'Tradeshows – especially when you exhibit at them – can be a tremendous expense to your company. Tradeshow banners, displays, employee time, travel, booth costs, and more can add up. Your boss may ask … Is this cost worth it? link]. Working with the media. link].
FATHOM | FRIDAY, MARCH 14, 2014
[Websites] Coming Soon: Our Higher-Ed Marketing Industry Standard
With all of the changes in 2013, you might still be wondering these questions: What does Hummingbird mean for my school’s website? 'We know you need more time dig through all of the details of the digital world, especially if you’re a higher-education marketer. How can I recover all of the data now marked “not provided” in Google Analytics?
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 25, 2011
[Websites] 7 Misconceptions About the New EU Privacy Regulations
Website tracking and email delivery are usually handled by separate systems. by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. Well, not exactly.
HUBSPOT | WEDNESDAY, JANUARY 1, 2014
[Websites] 7 Marketing Resolutions to Start the New Year Right
So, if you''re still under the impression that it''s absolutely fine not to worry about optimizing your email campaigns and websites for mobile, it''s time to modernize and make some headway in improving your mobile presence. 2) Make your website responsive. 'The time has come. It''s 2014. Are any of your resolutions marketing-related?
HUBSPOT | FRIDAY, APRIL 13, 2012
[Websites] 35 Statistics That Fuel the Battle Between Pinterest and Google+
5) Websites using the +1 button generate 3.5x 27) With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever. As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. It's no surprise. Check 'em out!
KOMARKETING ASSOCIATES | THURSDAY, JULY 31, 2014
[Websites] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
This website lets you view lists a profile is following and lists that are following a profile. 'While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. Twitaholic.
HUBSPOT | TUESDAY, JANUARY 14, 2014
[Websites] Is My Company Ready for Marketing Automation?
Your website visitors are less than 5,000 uniques/month. If your website or content offers cannot answer these questions easily, the lead is going to drop you off the short list. Ask your team to build a weekly and monthly sales funnel report, describing: Traffic to Website. 'Wait! They seem excited, but you’re skeptical.
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 26, 2013
[Websites] B2B Mobile Tactics If You Still Have a Blackberry Audience
Do your own research of your website with your web analytics program. As more and more people access your website, blog and landing pages on mobile devices, you need to know how they look on those devices. This doesn’t mean create an iPhone app, but test your website, blog and landing pages on an iPhone and iPad.
HINGE MARKETING | MONDAY, OCTOBER 14, 2013
[Websites] Visible Expert Profile: Lori Randall Stradtman
have to make websites that are completely integrated with social media and easy to use.” ” Lori began to offer Wordpress websites that focused more and more on social media integration. We study them because we want to understand how they attained that status and what we can learn from them. How did she get there?
EB2BLEADS | TUESDAY, MARCH 22, 2011
[Websites] Is Blogging For Business Marketing ?
Websites need content and readers want content. Blogging on a regular basis around triggers mentioned above also; Helps with the SEO of your website. Opinions are easily formed about all sorts of things, the worst due to misplaced beliefs or hearsay and the internet is no exception. But it couldn’t be farther from the truth.
INBLURBS | TUESDAY, DECEMBER 18, 2012
[Websites] The REAL ESTATE market + VIDEO
Show Websites. You can also add images or hyperlinks to other websites. Website. Global Purveyors + Marketers in the Real Estate realm are plentiful on the Internet. They market avidly on the Internet + on the Social Media sites. So what sets them apart ? In addition, they should also be aware of where things are headed.
MODERN B2B MARKETING | THURSDAY, DECEMBER 12, 2013
[Websites] How to Multiply Your Webinar ROI: Repurpose Your Webinar Content
Some attendee information might be sent off to the sales team, so they can follow up with “hot leads,” and the webinar recording is uploaded onto the company website. Promotional content that will be communicated through several channels: your company’s social media outlets, your website, and through email invitations. The recording.
SYNECORE | TUESDAY, MARCH 12, 2013
[Websites] Pinterest Banks on Web Analytics
Known simply as Pinterest Web Analytics, product manager Cat Lee, in an interview with Reuters, is quoted as saying, "The goal is really to help websites understand what content is resonating with people on Pinterest.”. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
SYNECORE | TUESDAY, FEBRUARY 12, 2013
[Websites] Digital Marketing Analytics: What SMBs Need to Know
Is it likely that first time visitors to your website type your URL directly into the address bar? The majority of businesses now not only recognize but are embracing digital as a non-expendable part of their marketing strategies. The main problems facing marketers trying to read and respond to digital analytics data today are many sided.
SAVVY B2B MARKETING | TUESDAY, SEPTEMBER 18, 2012
[Websites] The Case for Buzzwords
You can visit her website at www.smartb2bmarcom.com.I have noticed a growing trend lately. There are some big stones being thrown around, and the single, defenseless target has been getting pretty bashed up. Yes, it’s true. Buzzwords have been getting a bum rep. So thought I would take up the cause and make a case for buzzwords.
SAVVY B2B MARKETING | TUESDAY, JUNE 29, 2010
[Websites] All I needed to know about sales I learned from my kids' chicken eggs stand
Lesson learned – if the location is convenient, whether it's a shop or a website, people are more likely to pull over and look around. Call it our backyard poultry version of the lemonade stand. Without any input from me, I wanted to see what they could do. The six kids put their heads together to figure out an approach. They enjoy it.
HUBSPOT | TUESDAY, AUGUST 2, 2011
[Websites] The Button Color A/B Test: Red Beats Green
Back in the day, we ran a button color test on the home page of Performable's website , and the results surprised us. websites. What kinds of A / B tests have you run on your own website? Button color is one of the longest standing debates in the world of conversion and optimization. Everyone seems to have their favorite color.
MODERN B2B MARKETING | MONDAY, JULY 23, 2012
[Websites] Go Local: 6 Ways to Get International B2B Marketing Right
Localise your website : Either translate and localise your entire website for each country, or create “lighter” sites with links back to your original site below a certain level. by Kieran Flanagan Is your company planning to expand internationally? International Marketing alone is difficult to get right. How did we do it?
B2B VOICES | FRIDAY, OCTOBER 28, 2011
[Websites] Content Fusion: How Stories Are Shared in a Social World
They may be branded channels, like your website. It’s become apparent for some time in the world of professional communicators that traditional ways of thinking about how we package and share content – or, stories, if you will – are inadequate for the Web. It also pointed to the solution. Witness Flipboard.
PAUL GILLIN | TUESDAY, MARCH 1, 2011
[Websites] Got a Cause? Pen a Poem. Win 10 Grand.
Select the CTK Foundation tab located on the www.communitytech.net website. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S.,
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, APRIL 8, 2010
[Websites] Research shows young procurement professionals embracing social web
However, the most popular sources of information across all ages remains decidedly “old school: web searches, supplier websites, seminars, and the industrial press. . Planning on using the social web to market to B2B decision-makers? The one exception was LinkedIn, where both age groups found equal utility. Blogs rule? Digg this!
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, APRIL 8, 2010
[Websites] Research show young procurement professionals embracing social web
However, the most popular sources of information across all ages remains decidedly “old school: web searches, supplier websites, seminars, and the industrial press. . Planning on using the social web to market to B2B decision-makers? The one exception was LinkedIn, where both age groups found equal utility. Blogs rule? Digg this!
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 28, 2009
[Websites] Got Content? 10 Steps to Repurpose Your Best B2B Assets
Coincidentally, Stephanie's post yesterday included another suggestion on how you can to repurpose your content: the creation of content centers on your website.) Do you have great content that is buried on your blog? If you are looking for a way to highlight your best content, think about developing a series of emails on a targeted topic.
HUBSPOT | TUESDAY, AUGUST 30, 2011
[Websites] 42 Tweetable Facts to Squash Marketing Fantasies
Fantasy: Lead nurturing email campaigns should be automated based on each lead's activity on your company website. Fantasy: Optimizing your website & email for mobile phones is not that important. Fantasy: Websites with numerous landing pages confuse people. They're simply made-up fantasies that people have come to believe.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 6, 2011
[Websites] How One Business Used Google Plus to Fight Their Competition
While the conversation that I am going to share below could have happened on any social media website, the stickiness, immediate responsiveness, integration with Gmail, and limitless character count at which you can input your thoughts makes Google Plus a great place to have deep and serious conversations. Reference cases: Deltek, Inc.,
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 18, 2011
[Websites] Facebook Takes a Swing at LinkedIn
It’s a little easier to get someone to write one line for you than a longer LinkedIn recommendation … plus those one-liners are great to place on a job-seeking or business website. My friend Brad Lovett has been looking at this issue and offers this insightful guest post: Looks like Facebook is taking a whack at LinkedIn.
BIZNOLOGY | THURSDAY, MAY 23, 2013
[Websites] Don’t Be a Burden: 4 Steps to Great Guest Blog Posts
If you are a freelance writer and have a website, add the link to your portfolio. 'Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest that other bloggers invite back over and over. Content Be transparent. Ask for topics.
VERTICAL RESPONSE | TUESDAY, JULY 15, 2014
[Websites] Business Cards: The Good, the Bad, & the Ugly
Company website. If you’re using an online printer, or website service, you can request a sample packet (which are usually free) to make sure you’re picking the paper you like. 'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. What gives? The Good.
WRITING ON THE WEB | WEDNESDAY, MARCH 12, 2014
[Websites] Research Before You Write an Expert Ebook
It certainly shows in their website videos how much value there is from using them for your ebook research, planning and strategy. 'If you want to write an expert ebook that sells well on Amazon , you need to research first to find out: What’s already been published in your field of expertise? What titles are selling well?
HUBSPOT | THURSDAY, JANUARY 17, 2013
[Websites] Is 2013 the Year Marketers Lose Keyword Research?
Optimizing your website will be less about tracking keywords and rankings, and more about capturing visitors once they've landed on your website. Trying to perform keyword research to inform your SEO strategy is tough these days. And it’s getting crowded under that carpet! Well, there's no time like the present, right? Re-read it?
HINGE MARKETING | FRIDAY, APRIL 11, 2014
[Websites] How to Grow Your Email Contacts Organically
Calls-to-action on your website. If you’re offering valuable and educational content (like whitepapers, guides, and eBooks), put this content behind a registration form on your website. Website. 'The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. in return. Industry.
INBOUND SALES NETWORK | THURSDAY, JUNE 14, 2012
[Websites] SEO is for Suckers
Building back links and submitting your website to directories isn’t as effective as it once ways. Now it is no longer about how many different websites that link to your content, but rather, how many people ” liked” or shared your content. There is nothing easy about getting to the top of Google.
HUBSPOT | MONDAY, OCTOBER 14, 2013
[Websites] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
Algorithms are like recipes: They’re formulas that include a bunch of different variables that search engines use when they crawl your website to determine how your page should rank in search results. If you need to know what a 301 redirect is, you might be t hinking about a website redesign. Huh? ”. moments at my time here at HubSpot.
B2B IDEAS @ WORK | THURSDAY, JUNE 23, 2011
[Websites] Copyright to prevent copy wrongs in B2B content marketing
You've worked hard researching, writing and editing your content for your B2B website. Publishing unique and compelling content attracts visitors and differentiates you from your competititors. Your site is realizing more visitors and leads for your efforts. You've been scraped! solution: Copyright your content. What did you do?
B2BBLOGGERS | WEDNESDAY, JULY 21, 2010
[Websites] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
Then, align the website metrics with marketing and sales metrics such as a 5% increase in qualified leads or a 5% increase in sales. B2B Social media marketing has evolved into a pattern of five P’s based on what I’ve seen from client work and networking with other B2B marcom professionals. Acceptable use – how will social media be used.