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  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Websites] No, Content Will Not Kill Advertising
    Even HubSpot, a prolific content marketer, and in many ways a publisher, just crossed a million visits a month to their website. Advertising is dead (again). The latest killers are the social media and content marketing stars. Not so fast. Marketing is a spectrum. At the other might be a tiny mobile banner or a transit bench on a side street.
  • NUSPARK  |  WEDNESDAY, JANUARY 16, 2013
    [Websites] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
    Industry research and news websites. Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Awareness.  Ways to.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Websites] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    There are five (yes, five -- count ''em) sources that feed my Twitter account: 1) HolyKaw. I co-founded a website called Alltop. The other half is a website called HolyKaw. This is a custom compilation of the RSS feeds of websites such as In Focus, The Big Picture, YouTube, and NPR that are mother lodes of great content.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 7, 2009
    [Websites] Social Marketing FAIL - How not to use Twitter
    " Well, it turns out that the website is either under development or having a problem, because when I went to check into pricing, the link didn't work, and when I went to the contact form there was a message under the form that said (not kidding) "The submit button doesn't do anything, so stop clicking it." The link was bad.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 7, 2009
    [Websites] Social Marketing FAIL - How not to use Twitter
    " Well, it turns out that the website is either under development or having a problem, because when I went to check into pricing, the link didn't work, and when I went to the contact form there was a message under the form that said (not kidding) "The submit button doesn't do anything, so stop clicking it." The link was bad.
  • HINGE MARKETING  |  MONDAY, MARCH 9, 2015
    [Websites] Referral Marketing and Your Professional Services Brand
    We receive the names of several potential providers and, most likely, we check out their respective websites or Google them. Our research on buying behavior shows that most buyers check out providers online, with a firm’s website being by far the most common source of information (cited by 80% of respondents). Branding
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Websites] 6 Steps to Ramp Up Trigger Marketing
    Triggered based on website behavior. 6. Triggered based on website behavior. 9. Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? Are you finding that’s not really working for you anymore? Need some ideas to get started? Thanks. 2.
  • E-LIGN  |  WEDNESDAY, JULY 31, 2013
    [Websites] 3 Solid Reasons Why Every Business Needs to Create Content
    If you follow good Search Engine Optimization , your website will become an online authority for your industry. Inbound marketing is the strategy of drawing in visitors with blog posts, videos, paid traffic, and above all else, unique and engaging content. Here are three reasons why every business should create sharable content: 1. Summary.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 30, 2013
    [Websites] Hey Marketing, Do You Know Who Your Customer Is?
    There are a lot of things to think about as a marketer; Website, SEO, Social Media, Blogs, MQL’s, SQL’s, Conversion rates, Public Relations, trade shows and many more that I did not mention. Being a Marketing Pro ain't easy. Trying to please Sales, your CEO and CFO all at the same time, I don’t envy your position. Leads. Thanks for reading
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 29, 2011
    [Websites] Are You Promoting Your Facebook Fan Page?
    Put a widget on you website and blog - don’t assume that people know you have a fan page. I must confess that when it comes to promoting our Facebook page, we don’t do a good job. guess in my case for the targeted audience we’re going after, I don’t know if this is the most effective place to do it.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 17, 2011
    [Websites] How, When and Where Buyers Want Content
    Corporate websites are the #1 source for case studies – The greatest percentage of respondents indicated they obtained case studies from company web sites, compared to receiving them from colleagues, sales reps, a direct response campaign or through social media. B2B Lead Generation | Content Marketing Tips. Content marketing is huge today.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Websites] How to Increase Customer Loyalty through B2B Marketing
    If your customers publish blog posts on their website and have branded company pages on social media platforms, by all means follow them and like and comment on their posts and updates. Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 2, 2013
    [Websites] Looking for best-practices BtoB demand generation? Start with fundamentals first!
    Author : Buffer, Inc Website : [link] --> The post Looking for best-practices BtoB demand generation? Buffer Best-practices BtoB demand generation is built upon a strong foundation. Lots of companies are working to create best-practices BtoB demand generation (aka digital marketing) programs. Goal Setting. Where are we trying to go?
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Websites] Pinterest Banks on Web Analytics
    Known simply as Pinterest Web Analytics, product manager Cat Lee, in an interview with Reuters, is quoted as saying, "The goal is really to help websites understand what content is resonating with people on Pinterest.”. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 12, 2012
    [Websites] Taking on B2B Marketing Buzzword: Conversation
    The difference here is that a conversation is an active exchange of information between people where a dialogue (as an exchange of information) could be between a person and a website, blog, video, etc. " In my last post, I wrote about debunking the B2B buzzword, engagement. Requires 2 or more people). white paper download. Really?
  • WEBBIQUITY  |  MONDAY, MARCH 11, 2013
    [Websites] 25 of the Best Web Presence Optimization Guides of 2012
    Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.” Backlinks still matter—but the quality of those links matters more than the quantity (indeed, sites can even be penalized for having too many spammy, low-quality backlinks pointing to them).
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Websites] 7 Important PR Lessons Every Content Marketer Needs to Learn
    If you’re lucky enough (or smart enough) to have PR and content marketing experts on your team, you’re in great shape to influence targets everywhere -- from the media to analysts to website visitors to social media followers and beyond. I tried to explain public relations to my grandmother once. You’re in The Wall Street Journal. What is PR?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 5, 2011
    [Websites] Tips on How to Get the Most out of Social Media Marketing
    This is a guest post from Marc Levine, social media director for RiaEnjolie , a website developer for small business owners. These places, along with your own Website, become your “base of operations”…your primary residence , so to speak. If Marc shares some best practices he uses to get the most out of social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Websites] Are You a Productive Reader? - Stepcase Lifehack
    Check out their websites — even strike up a conversation with the author if you feel like it. Name (required): Mail (will not be published) (required): Website: Comment: Latest. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION.
  • B2BMARKETINGSMARTS  |  MONDAY, MARCH 7, 2011
    [Websites] Fun with B2B marketing
    But in a general sense, you are rewarded for the following types of activities: returning to the game daily; answering the daily quiz; answering the daily quiz correctly; downloading content from our family of websites; and so on. Ninety-percent of the B2B marketing copy I write is serious stuff. This contest is classic social media.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, APRIL 19, 2012
    [Websites] Hybrid Sharks and the Evolution of Marketing
    They build campaigns that consistently produce measurable outcomes , including inbound links, website traffic, leads, and sales. Barb Coté. Scientists have reported the discovery of hybrid sharks — a cross between the Black Tip Shark and the Austrailan Black Tip Shark. Not all hybrids are a threat. drive a hybrid. Both, I think.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Websites] How to Optimize Your Google+ Business Page [Free Ebook!]
    Promote Your Google+ Page on Your Blog and Website. You can do this by looking at referral traffic from plus.Google.com to your website, or if you are a HubSpot customer, HubSpot will segment all traffic, leads, and customers from Google+ for you as part of our marketing analytics. Have you created a Google+ Page for your business yet?
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2011
    [Websites] The 15 Best Facebook Pages You've Ever Seen
    Threadless also carries over important functionality from its core website, allowing users to vote for t-shirt designs and enter design contests. This is a great example of a robust page that, in many ways, functions like a business website. With more than 800 million users, Facebook is a major player in the world of social networking.
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Websites] How to Be an Awesome Blog Commenter
    But leaving blog comments that are nothing more than a link or multiple links back to your website is the online equivalent of that behavior. Another way to include a link back to your website in blog comments is to use a well-optimized signature. In fact, one could argue that these tools make it easier for people to be less social.
  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 22, 2012
    [Websites] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. “eMagine was terrific from start to finish with the web redesign project for the Dedham Savings website. ” B2B Web Strategy
  • SAZBEAN  |  MONDAY, SEPTEMBER 10, 2012
    [Websites] Building Media Relationships & Maximizing Positive Coverage
    Add to company newsroom on website. Have you ever had a conversation similar to the following with your team at work: We have so many great stories to tell, but where do we start? We know we need to build strong relationships with media and bloggers in our industry, but how do we do that? Determine where they are active online. Marketing
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 15, 2012
    [Websites] Bullocks to B2B Marketing Buzzword: Relevance
    website, blog, nurturing programs, email copy, white papers, etc Recently, I’ve felt compelled to take on some B2B marketing terms that make me a bit nuts as their meanings become blurred through the casual way we’re using them. I’ve taken on engagement and conversation , and now I’ve got a twist going about relevance. Be Relevant! test).
  • CHRIS KOCH  |  FRIDAY, JANUARY 28, 2011
    [Websites] 2011: The year of personal brands
    Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search. They should be thrilled that Owyang is still blogging, because he is constantly driving traffic to their site and exerting an upward pull on the corporate website’s traffic chart. What do you think?
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, MARCH 21, 2012
    [Websites] The Rockstar’s Guide to Marketing Planning
    The marketing planning process is – judging from our conversations with members to the traffic on our website – one of the stickiest parts of managing brands. To summarize our advice, becoming a rockstar marketing planner requires two things: Understanding marketing planning. Building an actionable plan.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Websites] How to Measure the Success of Social Media
    This may include driving qualified traffic to your website and showing that those visitors take an action. Being the top website for relevant Google searches is an example. It’s easy to hop on the social media bandwagon. “It’s easy.” ” “Anyone can do it.” First we must define our goals.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Websites] E-Newsletters: What’s the Ideal Format?
    Either sent as an attachment, or viewed as a page on their websites.). Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half What about PDF files?
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 12, 2013
    [Websites] 5 Reasons Why Your Facebook Page for Business Needs Help
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. It’s the year 2013 and pretty much every business either has or feels the need to have a Facebook page. agree with everything you''ve said.
  • HUBSPOT  |  FRIDAY, NOVEMBER 30, 2012
    [Websites] 13 Hilarious Examples of Truly Awful Stock Photography
    It's what marketing strategist and bestselling author David Meerman Scott refers to as " visual gobbledygook ," and it's why he often recommends using images of real people (like your employees and your customers) on your website and in your marketing assets instead. Think about it. There's the rise of Pinterest. just keep clicking. Meeting.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Websites] Feel Like You're Fighting With Your Keywords? 7 Ways to Win
    For example, one of our keyword phrases has been “what makes a good website.” ” Instead of focusing on a different aspect of what DOES make a good website, the New Angler might do something like this: “What Makes an Otherwise Good Website Completely Useless.” The New Angler sees things differently.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Websites] How to Optimize Your LinkedIn Company Page in 15 Minutes
    Consistently posting will help you grow your LinkedIn reach, as well as regularly get traffic to your website from LinkedIn. 3. Do you want your blog articles to be automatically posted to your company page to help send traffic to your website? Add "banners" to your Product Page and link to special interior pages of your website.
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Websites] How to Use Video Content to Drive and Support Other Content Marketing Activities
    For its latest  Digital IQ Index®: Big Box  report, L2 doubled down on resources, creating a summary video for its website (above), as well as lifestyle video content for social channels (below). L2 also repurposes the videos it shares across social in fresh blog posts on its website. The answer is simple. But not so fast.
  • MARKETING ACTION  |  TUESDAY, MAY 27, 2014
    [Websites] Evergreen Content for Marketing Credibility and Staying Power
    The content on your website (pages, papers, eBooks, videos, blog posts, and so on) helps visitors understand who you are and what you do, and displays the character of your company. Video:   If you can include video on your website, you’re more likely to capture the interest of both casual browsers and current customers. All good.
  • B2B MARKETING TRACTION  |  THURSDAY, SEPTEMBER 29, 2011
    [Websites] 3 Key Ingredients for Business Social Media Success
    Don’t get me wrong – organic search engine tactics are still valid, but online conversations and content about your products and services that drive traffic to your website really get the attention of the search engines today. Be Strategic. An important part of the marketing persona is understanding your buyers. Disagree?
  • FATHOM  |  MONDAY, JULY 1, 2013
    [Websites] Healthcare Blog Dilemma Part 2: Being Boring
    You can have a great topic, but if you don’t know how to use it in a captivating way, it’s safe to say your audience isn’t going to read more than a few sentences, follow through with your CTA, subscribe to your blog, sign up for your email newsletter, or share the post on social websites.…
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Websites] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It’s hard to overstate the impact of Facebook. It started 2010 with roughly 350 million users and is now on its way to 600  million. Facebook Marketing Tips and Guides. People are busy. As A.J.
  • LEADER NETWORKS  |  TUESDAY, APRIL 13, 2010
    [Websites] Designing Social Media Engagement Programs
    Most surfers breeze through websites and articles, maybe spending a few seconds on any given page. “An organization’s best customers…are not just “satisfied” or “loyal,” they are emotionally attached to the organization’s brands or services. They are engaged” ( Gallup , 2009). For example, there are millions of daily web surfers.
  • HUBSPOT  |  MONDAY, JUNE 25, 2012
    [Websites] Marketing Hall of Shame: HubSpot's Worst Marketing Mistakes, Revisited
    So it only makes sense that we gave everyone in Sales full access to the software running on our website to show off those features! Yes, the software that powers our website. Website Problems. Our sales team wasn't the only group to rock our website's world. Ask your boss what she thinks. Send to colleagues for review.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Websites] Three Things Every Nonprofit Should Do in 2014
    Engagement on your website and social media is at an all-time high, and amazingly you''ve managed to keep your operating budget relatively flat in the process. Inbound marketing helps you connect with your future donors through your website, blog, social media, and personalized email marketing. Sound too good to be true? If so.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Websites] Why Google+ Is Even More Relevant to Content Marketers
    Since Google indexes Google+ pages and posts so quickly, you’ll get your content showing up in results faster than you will on other social networks and even from your own website. Indexed Google+ posts drive high amounts of traffic to your website and fast. Google recently removed authorship photos from search engine results.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 30, 2013
    [Websites] Effective Link Building Secrets: Guest Blogging
    In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. Guest blogging also improves your own website’s SEO through social mentions. You need to build links. But have you delved into the word of guest blogging?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Websites] Should Marketing and IT Departments Work Together?
    The reality is working with or without IT, marketers are doing tactical things with e-mails,website analytics, lead generation, etc. When was the last time you and your IT department willingly collaborated on a project? The truth is, probably never. Technology now underpins and shapes the entire customer experience.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Websites] Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers
    Winners will be given #Nifty50 badges ( see below ) to post to their websites or blogs. For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? Please use #Nifty50. About the Awards. 2011 #Nifty50 Top Twitter Women.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 15, 2012
    [Websites] Lead Scoring: A Beautiful Theory, An Ugly Truth
    Serious Decisions added “Telequalification” to their sales funnel this year; recognizing the need for some type of human interaction to better assess the motivation of all these website activities the prospect completed. Content is where it’s at nowadays, or should I say, Quality content is where it’s at. So, what to do?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Websites] 7 Awesome New Mobile Marketing Infographics
    Should You Consider A Mobile App or A Mobile Website? As a follow up to the July blog post featuring 11 Mind-Blowing Mobile Marketing Infographics, we've kept our ear to the ground in order to bring more of the best to you. How Are Smartphones Being Used? Inside the World of Android Usage. How is the Android taking over the world?
  • HUBSPOT  |  WEDNESDAY, APRIL 25, 2012
    [Websites] How Savvy Inbound Marketers Get Results From Guest Blogging
    You can learn practical tips on how to write online for traffic and money or learn more about his freelance writing services on his website. I'll get my article published on a blog that generates a lot of traffic, and as a result, people will click on the links in my post, driving referral traffic back to my website or blog.
  • DIGITAL B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Websites] Three Reasons Mobile Changes Everything in Marketing
    Many B2B marketers are catching on slowly, distracted by low mobile usage on corporate websites or a limited understanding of how mobile marketing and mobile accessibility contributes to goals. The research about mobile usage does not do mobile justice. Sure, 82% of executives have a smartphone. Mobile Changes How We Communicate.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Websites] How to Design a Killer Facebook Advertising Campaign
    If you want to direct traffic to your website, what should success look like? Now that you are driving all this traffic to your website, make sure you are measuring it. Hopefully, you have some tools to measure where your website traffic comes from and what terms people are using to find you. Set Up Your Goals. INTERESTS.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2012
    [Websites] Web Presence Optimization Software Review: gShift Labs
    gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. For your website, gShift will display your top backlinks by authority and referral visits, along with changes in backlinks over time. Unlike pure SEO management tools (e.g., Features. site) is helpful. Background.
  • WEBMARKETCENTRAL  |  MONDAY, MARCH 23, 2009
    [Websites] Best of 2008: Web & SEO Copywriting
    Seven Building Blocks of a Destination Website: #6 Voice by Search Engine Guide The prolofic Stoney deGeyter explains how voice gives your website a unique personality, the different types of voice and examples of each: humorous, thoughtful, down-to-earth and others. Any type of marketing copywriting is a blend of art and science.
  • BIZNOLOGY  |  THURSDAY, JULY 25, 2013
    [Websites] How to Create a B2B Content Audit
    Advice about content audits is widely available—much of it about website content analysis, but I am proposing an audit specifically designed to serve B2B marketing needs. Photo credit: Wikipedia. In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Articles. Blog entries. Case studies. Infographics.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Websites] Five Tips to Improve SEO Using YouTube
    The more valuable and high-ranked websites, blog posts, etc. So do not forget to set up a link to your video and video channel on blogs, websites, Facebook, Twitter (and whatever you use) to ensure that they can be found more easily. 2. There are dozens of possibilities to get your video (channel) found in Google. True or not?
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2011
    [Websites] Blog so you can be taken completely out of context
    They simply assume that people who are reading content from Marketing Conversation or Because the Medium is the Message --or even an article on the corporate Website--are in on the joke. should be linked to their bio on the corporate website at best case or. corporate website if at all possible. Image by quinn.anya via Flickr.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Websites] 83 Exceptional Social Media and Marketing Statistics for 2014
    The top three content marketing tactics used by B2B marketers are social media other than blogs (87%); articles on their own websites (83%); and e-newsletters (80%). The top three metrics used to measure success are website traffic (63%); sales lead quality (54%); and social media sharing (50%). What do only 48% of searches result in?
  • INSIGHTIQ BLOG  |  SUNDAY, JANUARY 30, 2011
    [Websites] Marketers should get ahead of Do-Not-Track
     . DM News reported recently that marketers opposed a Federal Trade Commission (FTC) proposal to implement an online "Do-Not-Track" option that would allow consumers to opt out of all third-party tracking and behaviorally-targeted advertising.  Then, both marketers and consumers will come to regret it.  Only Luddites will win.  .
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Websites] CMOs Win When High-Value Customers Are Treated Personally Online
    In these instances, it’s not that uncommon for brands to use pre-existing data models to identify their buyer personas as well as the content and offers they deliver on their websites and mobile sites. Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device.
  • MARKETING CRAFTMANSHIP  |  MONDAY, JULY 1, 2013
    [Websites] Thought Leadership Merchandising: Rising Above the Noise
    How will we apply our Thought Leadership content (other than dropping it on our website) to achieve those measurable outcomes? Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing. And we wonder why the marketing discipline is held in such low regard.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 17, 2013
    [Websites] Best Friends: Social Media and Content Marketing for B2B Branding
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. As more business-to-business marketers embrace social media, the question isn’t how to reach people; it’s how to reach the right people.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 4, 2013
    [Websites] Inside Sales: A Friendly Reminder On The Importance Of Listening In Sales
    As I began to try and find some material on tips to become a better listener for me and my team to review together, I found an article posted on Robert Terson’s Selling Fearlessly website by Dr. Tony Alessandra titled “ Sixteen Commonsense Listening Tips ”. First, Happy New Year to everyone – I hope 2013 is starting well!
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 27, 2014
    [Websites] 7 Tips to a Stellar Welcome Email
    In the future, you’ll be able to send targeted emails to subscribers, which are more likely to lead in a visit to your website or a purchase. 5. It’s okay to be more personal or humorous with your emails compared to the content that you write for your website or blog. Don’t leave them hanging. Tiffany & Co.:
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Websites] The B2B marketer’s world is changing
    website) is declining to allow investment in more interactive, dynamic channels such as mobile and social media. It’s tougher being a marketer nowadays than it ever has been.  That’s what 73% of the 200 B2B marketers in the US and UK told us in the latest ‘What Works Where’ survey Circle Research conducted on behalf of Omobono.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 18, 2013
    [Websites] Blog Design for Businesses – Do’s and Don’ts
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. One of the things that will determine the success of your blog is its design. Most businesses assume that all they need is quality content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2011
    [Websites] 5 Event Planning Tips…Even If You’re Not An Event Planner
    This can include signs, invitations, graphic treatments for the website, food, beverages, music, giveaways, etc. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Get Out The Whiteboard.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Websites] Get Found Faster: 10 Tips for Successful Local SEO
    Here’s your punch list: Add your complete address, phone number and business hours to the footer of your website. Keyword stuffing would be to repeat your business name and primary keywords three times in every alt tag on your website. These websites feed search engines and other sources of local data: Express Update. Google.
  • KEO MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Websites] Let Customers Guide Your Content Marketing
    That’s because marketers are realizing the many benefits of a robust and well-planned content strategy, including better search results, establishing authority and expertise, building trust in your brand, and boosting website traffic. Monitor your social media accounts and the comments or feedback sections of your website.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 22, 2011
    [Websites] 10 Rules for Epic B2B Blogging
    This search engine-friendly approach provides regularly updated content for your website. This way you can get maximum benefit for your website from the traffic that you drive to your blog. 2. Blogging is a core component of a B2B company’s approach to social media. Blog on Your Own Domain. This cannot be said enough times.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Websites] Interesting Infographics: 10 Biggest Office Distractions
    64% of employees visit non-work related websites daily. If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement. years eating. years driving. 25 years sleeping. years working.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Websites] The essential guide to minimizing legal risks in Social Media Marketing
    The absolute safest course of action is to create your own original content, from the copy on your website to the videos you post to YouTube and the images you upload to Pinterest. By {grow} Contributing Columnist Kerry Gorgone. The difference between LINKING and SCRAPING. Of course, scraping someone else’s blog content is a no-no. Tweet.
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Websites] Free Advertising on Google
    You can add anything you want, including a coupon link for your business to attract more customers to your website. With this in mind, marketers can benefit from visuals to attract more eyes to their listing and, thus, more traffic to their website. The benefit? Basically, a way to advertise your business on Google for free. Good luc
  • VIDYARD  |  FRIDAY, JANUARY 16, 2015
    [Websites] Free Forrester Report: Personalized Video can Help Increase CTRs by 985%
    When Jack, a 60-year old marketing executive shows up to your website on Monday morning and sees a video of Jill, a 30-year-old sales rep, he immediately assumes (likely subconsciously) that this isn’t a product or service that’s relevant to him. People are inherently selfish. Sorry, err no offense! It’s crazy really. Blog Thought Leadershi
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Websites] Best Social PR Guides and Tips of 2010 (So Far)
    Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.
  • SAVVY B2B MARKETING  |  SUNDAY, JANUARY 10, 2010
    [Websites] I Thought I Knew More Than You about B2B Marketing, But I Forgot
    Now, I'm a big believer in social media for B2B marketing, but only if it's part of a combined inbound and outbound strategy with a business website at the hub. We're delighted to welcome Billy Mitchell to Savvy B2B. After 25 years in business-to-business marketing, I thought I knew all the tricks. It looked like everyone was singing but me.
  • B2B MEMES  |  THURSDAY, SEPTEMBER 20, 2012
    [Websites] Like It or Not, Journalism Is Now a Multiplex Trade
    Earlier this month, Bill Grueskin, dean of academic affairs at Columbia Journalism School, wrote a thoughtful argument against the concept of journalists as Swiss Army knives. Asking journalists to do it all, he said, means few of them will do any of it well. Probably both. But it is definitely a matter of fact.”.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Websites] 5 Mobile Apps Nonprofits Can Use to Boost Donations
    Mobile engagement and website traffic are increasing considerably for brands of all kinds and sizes. Younger generations are particular on what they’re looking for when it comes to your website. What does this mean for your organization? Here are five mobile apps to consider when developing your 2014 mobile strategy. 1) Instead.
  • DIGITAL VOICES  |  FRIDAY, JANUARY 24, 2014
    [Websites] This Week in Digital Strategy 1.24.14
    Website design ten years ago cannot hold a candle to website design now. That being said while the quality of website design has increased over the year there are still some features that need to be forgotten. Happy Friday, everyone! How to use InDesign for Online projects via Ayantek. There are too many icons and photos.
  • THE POINT  |  TUESDAY, JUNE 18, 2013
    [Websites] Content Selling: How Sales Can Better Leverage Marketing Content
    For more information on the Knowledgetree solution, visit their Website or follow them on Twitter at @KnowledgeTree. This makes it critical that sales teams are seen as partners that add value to the conversation. One way they can do so is by providing content that resonates with individual prospects and advances the sales cycle.
  • SYNECORE  |  THURSDAY, MARCH 28, 2013
    [Websites] 5 Ways to Optimize Your Business for Local Search
    Portal Sites: Make sure your company has submitted an accurate website sitemap to the major search engines, Google and Bing (Bing covers Yahoo). We are living in the days of wine and roses-for mobile devices, anyway. With each passing day, more and more smartphones and tablets are flooding the market. The numbers don’t lie. million units.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 14, 2012
    [Websites] Inbound Marketing won’t Boost Short-term Sales for Industrial Companies
    Now that you have a better idea of how long it takes and where it can fall short, head over to my company’s website for help with launching an inbound marketing program for your industrial company. Irrespective of the size of the company, they all have one thing in common – they want to boost sales as quickly as possible.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Websites] Twitter SEO? Think Twylah.
    Twylah is a tool that captures the value of your Twitter efforts and allows you to realize true returns.  We do this by creating engaging, navigable websites of your tweets, which we call “Twitter Brand Pages.” But it’s when you add Twylah to your website, through setting up a CNAME on your domain (e.g.  Yes, there is.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 15, 2011
    [Websites] Top Tactics in B2B Inbound Marketing
    Website Optimization and Design Most effective tactic : Using unique landing pages for campaigns Second-most effective tactic : Optimizing design and content for conversions. Inbound marketing is growing in B2B companies. From MarketingSherpa, some of the top insights from their 2011 B2B Marketing Benchmark Report. Ties directly to SEO.
  • VOLACCI  |  THURSDAY, AUGUST 8, 2013
    [Websites] [VIDEO] Content Marketing Then and Now: A Southwest Airlines Case Study
    Nice website, Southwest. As an added bonus, Dish Network’s website can also be surfed for free. Once a business or marketer adapt content marketing, they get it. But many businesses are too busy to take the time up front to fully understand the value and techniques involved with content marketing strategy. Hey Milwaukee, what’s up? .
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 2, 2014
    [Websites] Why CMOs and CIOs Are Different and How to Bridge the Gap
    Their role now involves technology in the form of websites, content management systems, social media, big data and analytics. Flickr Photo by Scott McCleod, Some Rights Reserved. I am a CMO who has worked with CIOs my entire career. believe that the first step in bridging the gap between CMOs and CIOs is for each to understand the other.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Websites] 5 Ways Google+ Will Influence Search Results
    When they see a profile that only shares and votes for things off one website and nothing else, they know who to reduce or shut down the influence of. These +1 buttons appear in Google’s search results and can be embedded on other websites as well. For example, do you frequently share links with only a small handful of people?
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Websites] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
    For the purposes of our discussion, let’s assume you have a lead generating website and have a healthy flow of leads to nurture, including their email addresses. In professional services, leads want to be educated as much as they can before they make the decision about what to buy and who to buy it from. On Twitter or Facebook?
  • WEBBIQUITY  |  WEDNESDAY, JULY 14, 2010
    [Websites] Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)
    Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Simple tips for improving your website’s links by iMedia Connection. Share this on Bebo. Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2011
    [Websites] A glimpse of the next generation of social media entrepreneurs
    She works at Coherent Interactive on social media, website design, mobile apps, & marketing. By Neicole Crepeau, Contributing {grow} Columinst. One of my children attends a private school that is offering a new class called “The Evolution of Society.’  The next generation of entrepreneurs is going to rock the world!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Websites] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
    Automation helps marketers create and manage comprehensive activity profiles for any individual that visits your website, receives an email, or gets uploaded to your database. 2013 study by Accenture, a global management consulting, technology services, and outsourcing company surveyed 200 U.S. Glean and leverage data more effectively.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Websites] Three Key Trends for Social Media in the Hospitality Industry in 2013
    Tablets and mobile devices are becoming mainstream ways of accessing information, so having and implementing a mobile strategy and websites will be imperative. She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. The Growing Influence of Mobile.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 5, 2013
    [Websites] B2B content marketing research
    Most commonly this includes email (94% use), their website (87%), social media (83%), events (71%), their blog (62%) and one-on-one meetings (49%).  Content marketing works.  So maybe you already have a content strategy, but want to know what your peers are doing.  Or perhaps you’re developing a content strategy and want some pointers. 
  • SAZBEAN  |  FRIDAY, OCTOBER 22, 2010
    [Websites] Building Relationships by Commenting
    Such comments can actually hurt you in the long run (plus most blogs and websites have do-not-follow rules for links in comments). Commenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. Quality over Quantity.
  • GREAT B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Websites] Make it Easy for People to Buy
    local gym brags on its website about how involved the owners are in the business, specifically mentioning how the owners and staff walk the floor assisting members, answering questions, and generally making their customers feel at home.  Our mortgage broker referred us to her in-house insurance brokerage. That’s right, zero times.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Websites] 3 SEO Lessons From Dreamforce
    We also created an interesting iPad app that we demoed, which ran a Website Grader report for a person's website and a competitor's site. Just like distributing a badge or widget to other websites, every unicorn we gave away only further amplified our efforts and spread the word about what we were doing. Connect with HubSpot
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Websites] 3 Tips to Help Content Marketers Understand Sales Cycles
    Key measures: new fans and followers, visits to website, inbound links, time on site, shares and comments. Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. What’s a sales cycle, you ask? Understanding Sales Cycles. Mid-market.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Websites] The New Science of Professional Services Marketing
    Technology and analytics Advances in technology don’t just offer new opportunities to share your message — for instance, on your website or social media. Is professional services marketing an art or a science? When I started my career in professional services, most people in the business believed that it was an art.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Websites] Why People Buy Things Online [Data]
    Take the ones that apply most to your business and then use them make smarter marketer decisions, like building or tweaking data-driven buyer personas , designing a new experiment for your website, or maybe even making the case to your boss to hire someone new. If you don’t have good images on your website and product pages, add them now.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Websites] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    Website Conversion. 73) The average 2013 website conversion rate is10%, industry-wide. 74) Inbound marketers'' average website conversion is double the rate of non-inbound marketers -- 12% vs. 6%. 75) The average website conversion rate for small companies is 8%. 78) The average B2B website conversion rate is 9%.
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