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  • SAZBEAN  |  MONDAY, MARCH 16, 2015
    [Websites] Finding Local Twitter Users
    One way to net local followers is to advertise your Twitter page to the people already frequenting your store, website, and other social media. There are a number of ways to do this. Advertise. Be sure to insert a Twitter icon into print advertisements to let people know that you’re out there. Cross post to your Facebook page. Interact.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Websites] Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases
    Beyond using social media outlets to promote eCommerce store offerings many business ramped up their online advertising efforts to bring more visitors to their websites. By implementing inbound marketing tactics small to mid-sized eCommerce companies can attract more qualified visitors to their websites and increase sales. The U.S.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 11, 2013
    [Websites] How to Find Bloggers Who Already Want to Write About Your Brand
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. What if you could reach out to less bloggers but get more brand coverage? Related Stories What Should Brands Offer Bloggers in Exchange for Posts?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 13, 2015
    [Websites] 7 Common Content Marketing Mistakes And How to Avoid Them
    Not surprisingly, companies that commit to regularly publishing quality content reap the biggest rewards in terms of website traffic and leads. Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences, especially those made by others.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Websites] How High Growth Companies Use Marketing Analytics to Their Advantage
    For the truly uninitiated, the basics are that web analytics give you the ability to track visitors to your website, including data on traffic sources, time spent on your site, and activities like downloads and form-fills. Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. While more canny companies are surging ahead.
  • MARKETRI  |  THURSDAY, NOVEMBER 1, 2012
    [Websites] Intro to Behance: New Marketing Tool for A/E/C Firms
    By adding your firm’s website address to your profile, you can encourage the people viewing your projects on Behance to visit your company’s web site as well. This balance makes the website a powerful source of traffic and potential leads for any A/E/C business. What is Behance? Get found. Company/Professional. Geography.
  • FATHOM  |  THURSDAY, NOVEMBER 5, 2015
    [Websites] Loving Google’s New Mobile Algorithm Update
    simply hate searching on my phone, clicking on a result and going to a page that states I should install the website’s mobile app, rather than sending you to the actual page you wanted. Back in April of this year (2015), Google put in place their new Mobile Search algorithm. know everyone has experienced this at one point or another. Now,
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Websites] Study: 93% of B2B Marketers Use Social Media Marketing
    According to survey participants, many marketers only see Twitter as a way to support website traffic and product/event promotions. The Big Three. B2B marketers overwhelmingly favor “the big 3″ social media channels, with LinkedIn being the most-used channel (72%). Related posts: What is Your B2B Company About?
  • HUBSPOT  |  FRIDAY, DECEMBER 26, 2014
    [Websites] 10 Handy Backup Tools for Your New Mobile Device
    Once you''ve downloaded the app and signed up with a PIN number and password, you can back up your data to the cloud, restore it on a new device, and even access it online via the developer''s website. There''s nothing quite like tearing off the wrapping paper of a gift to find a beautiful, new piece of technology inside. Backs up passwords.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 8, 2011
    [Websites] The Problem with Kids: How Your Products and Services are Truly Perceived
    Unfortunately, that is what 98% feature on their websites. B2B Lead Generation | Why your products and services are like your kids. good friend and top sales expert just left his employer. asked him why he left. He said “Because the owner thought buyers were stupid if they cannot see the value.” Then stop talking about your kids.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Websites] The Appalling State of Marketing in Florida
    As an award-winning marketing expert, Jeff Ogden, President of Find New Customers , has been calling and visiting the websites of Tampa Bay area company. Is your website set up to be optimized for mobile devices? Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it?
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Websites] Memejacking: The Complete Guide to Creating Memes for Marketing
    an intentional misspelling), or even an entire website. And when memes are used on your own website/blog, you'll reap the benefits of traffic and inbound links, too! 4) They're Quick and Easy to Create. Success Kid. Old Spice Man. Rage Comics. Don't believe me? Check out these 10 memes masquerading as marketing campaigns. Whoops!
  • PWB MARKETING BLOG  |  MONDAY, DECEMBER 10, 2012
    [Websites] What Can a Business Review Do For You?
    There is one caveat though, I want clients to make sure that they get business reviews on the websites their clients are likely to frequent. Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. Guess what? Want to know what I did?
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Websites] 11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas
    The kicker is that you need to be a Microsoft user: In order to access OneNote, your device has to have Microsoft Office installed or have access to the OneNote website. For example, if you see a website design you like and want to share it with a colleague along with comments, you can capture the page, mark it up, and share it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2011
    [Websites] 5 Event Planning Tips…Even If You’re Not An Event Planner
    This can include signs, invitations, graphic treatments for the website, food, beverages, music, giveaways, etc. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Get Out The Whiteboard.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Websites] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    For example, email list, website visitors, blog subscribers, etc. Your website or blog visitors can follow, retweet, or click on a link in an embedded tweet without ever having to leave your site. Step 5: Paste the HTML into your website or blog editor and POOF!, Yes, you read that first sentence correctly. This is HUGE! 7UHhT.
  • MARKETRI  |  TUESDAY, MAY 7, 2013
    [Websites] What is a Podcast, and Why Should Professional Services Firms Care?
    They are distributed online using syndication feeds, or free websites, and are hosted or authored by a “podcaster.” When executives come to your firm’s website, what sort of helpful content will be there to help inform their decision-making? Or at least that was my impression of podcasts…until I learned better.
  • WEBBIQUITY  |  MONDAY, JANUARY 7, 2013
    [Websites] New Tool to Measure Web Presence Optimization
    While there are many excellent tools available for social media and PR monitoring, SEO keyword research, website analytics, and other specific functions, there‘s nothing that provides a unified high-level view of web visibility to support strategic decision-making.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Websites] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    computer company might - instead of putting a lot of information about their own offerings up - offer technical tips instead, or advice on work/life balance in a continually connected world – so people start to visit the website as a regular activity rather than just when they need something. Data mining. Content marketing. Takeaways.
  • CLIENT BRIDGE  |  THURSDAY, APRIL 11, 2013
    [Websites] Ideas For Content Marketing
    Create an Infographic - summarize long blocks of content on your website and make them visually appealing. High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. From Search Engine Journal, here are 20 content marketing ideas.
  • CMO ESSENTIALS  |  FRIDAY, AUGUST 14, 2015
    [Websites] Can the CMO Drive Growth?
    Point solutions,” they go on to say, “such as focusing on the call center, the store, or the website, no longer cut it in a multichannel environment, not when delivering excellent customer journeys can increase revenues up to 15 percent and cut costs by up to 20 percent.”. So, how do you do that? You focus on three things. 1.
  • CONTENT MARKETING TODAY  |  FRIDAY, DECEMBER 23, 2011
    [Websites] Maximize The Content Marketing Impact of Your Newsletter
    Be certain that each newsletter story links to a dedicated page on your website or blog. Upload audio to your website and blog.  Provide something remarkable and different on your website or blog for download. 8 Ways to Extend Your Print or eNewsletter’s Reach Far Beyond Its Core Subscribers. That is obviously critical. 
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Websites] 10 Clever Ways Your Email Signature Can Support Your Marketing
    Your Website (Homepage). The least you should promote in your email signature is your company's website. Including your website's homepage in an email signature also helps to expand awareness of your brand. 2. You know that you're a true email marketer if every single one of your emails includes a call-to-action. Your Blog.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 24, 2014
    [Websites] Buyer Personas and Company Goals: How to Research Your Marketing Plan
    There are many resources available to help with this exercise, but I would start with Adele Revella’s website Buyer Persona as she offers some excellent resources to get this process started. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 16, 2015
    [Websites] Get the Biggest SEO Bang for Your Content Marketing Buck
    If your content is great, you will gain the holy grail of content marketing and SEO: inbound links from websites of higher authority. One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. My biggest secrets for SEO and your content marketing budget? Duplicate content myth.
  • HINGE MARKETING  |  THURSDAY, MARCH 5, 2015
    [Websites] Top Twitter Marketing Techniques to Connect with Your Audience
    Tweet Your Own Content Twitter can be a great traffic source for your website and blog, so don’t forget to tweet links to your own content, especially when it is newly published. With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse. Social Media
  • JUNTA 42  |  SATURDAY, OCTOBER 17, 2015
    [Websites] This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]
    This article from BrightInfo explores the pros and cons of the separate content website. Our take: Nearly every brand that has launched a successful content marketing initiative has included a separate content brand website. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. link]. 6.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Websites] From Vague to Valuable: Putting Buyer Personas to Work
    While you may be able to deduce the persona of leads who are already in your database from details you already have, you’ll need a way to reliably capture accurate data on your contacts’ personas as they convert on your website. ” or the click of an option on your website. There are. The best way to get persona data?
  • HUBSPOT  |  SATURDAY, MARCH 16, 2013
    [Websites] How to Center Align Your Embedded Tweets [Quick Tip]
    Wherever you want your embedded tweet to appear, paste this code into the HTML of your website. We love us some embedded tweets. They're a great way to give your content a little pizzazz, and they help to enhance engagement with it, too -- among other use cases. Four words: Pain. How to Center Align Your Embedded Tweets. Voila!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Websites] 5 Marketing Problems Google+ Says It Can Solve
    Buyers attention is spread across a plethora of devices, websites and social media platforms. by Jesse Noyes | Tweet this Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social media was supposed to help address many of these issues.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Websites] 9 Ways to Generate Leads with Mobile Marketing
    Test Your Mobile Website: Is your mobile website performing as well as it should be? That way, you can confirm whether or not your mobile website is as functional as you think it should be. Mobile is huge. We get it. The statistics continue to prove it. Chances are good you’re reading this blog post on a mobile device right now.
  • MARKETING ACTION  |  WEDNESDAY, JULY 9, 2014
    [Websites] How to Use Forms for Lead Generation
    When used correctly, forms can be one of the most important tools in your lead generation strategy; for many organizations, forms are the #1 way to capture leads on websites. If your form is on your website, keep it high enough so that it can be seen without having to scroll down. Let the reader know what’s in it for them.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Websites] How Mobile Commerce Is Changing the Way We Shop
    The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. This is great news for all shoppers who search and buy from their phones and tablets. The mobile commerce numbers are already staggering. Where Are We Going?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 7, 2014
    [Websites] Is Marketing Staffing Going the Way of IT?
    Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Photo by superrabbit on Flickr, Some Rights Reserved. The same thing is happening in marketing.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Websites] The 24 Best Online Writing Tools and Apps
    Or, for a modest fee, you can use the service to automatically scan your entire website monthly and report any errors. Pricing: free, or $9 to $2,000 per month (based on number of pages) for regular website scanning. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.”
  • BIZNOLOGY  |  THURSDAY, MARCH 19, 2015
    [Websites] The Internet of Things will revolutionize marketing
    Having trouble connecting with your customers and providing a consistent cross-channel experience when your only channels are social media, your website, mobile, email, traditional print and broadcast advertising, and your bricks-and-mortar establishments? We’re starting to get glimmers of what this connected future might look like (e.g.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Websites] Is Facebook Still Relevant for B2B?
    Direct traffic back to your website. As a digital marketing firm we get questions daily about how different strategies can work for our clients. One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” the answer is more complicated than a yes or no, as most things are in marketing. Do it Right!
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Websites] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    The real value of social media becomes apparent when you are able to deepen your relationship with prospects, drive them to your website, and convert them into customers. You can analyze what they click on and which pages they visit on your website. During the first stage, you can track website referrals and clickthrough rates.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Websites] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    Previously -- we dug this up from an old blog post -- Facebook's policies regarding cover photos clearly stated that cover photos cannot include: Price or purchase information, such as “40% off” or “Download it at our website.”. I've always considered myself quite the sneak when it comes to marketing on Facebook. Awesome! you guessed it.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 7, 2013
    [Websites] If Salespeople Should Be Blogging, Why Aren’t You?
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. I know why. You don’t have the time, you don’t see the value or, most likely, both. literally had no idea of what a blog even was.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Websites] Is Content Marketing A Sustainable Marketing Strategy?
    0.5% of the content on the average website drives more than 50% of the traffic. Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. ” So first, the context. So let’s give Mark some credit.
  • HINGE MARKETING  |  TUESDAY, MARCH 22, 2016
    [Websites] Client Referrals: The Reason Why AEC is Never Addressed in Business Text Books
    This chart indicates the vital role your website plays in your business development efforts. Many keen CEOs and principals understand this, and they position their firm’s website to be pass that initial credibility check—which gets them to that first important. Imagine hiring a CPA firm based on their OSHA record. Only 5.5%
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Websites] 8 Key Mobile Marketing Trends
    Constant innovations and improvements are being made in mobile website and application design, making the user experience more engaging and simple. Trend 7 – The Debate Between Mobile Applications Versus Mobile Website Continues. Christine recently published a mobile marketig white paper which we asked her to summarize below.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Websites] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    Therefore, enable them with the ability to authorize you collecting their data in instances when they download mobile applications, visit your website, or sign-up for a loyalty card in store. There are challenging things about collecting customer data – privacy concerns, data usage restrictions, maintenance and security demands.
  • WEBBIQUITY  |  SUNDAY, JANUARY 27, 2013
    [Websites] Five Reasons to “Dislike” Social Media
    But after months or even years of use, you will likely learn, there are a lot of things to hate about these websites; that even though it’s become an essential marketing channel, social media still sucks. What are your least favorite qualities about social media websites or marketing using them? Guest post by Megan Totka.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Websites] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Sherice Jacob provides an “‘email marketing campaign checklist’ of how to not only launch a profitable mailing list, but keep subscribers hungry for more,” from creating your signup form and determining the optimal placement for it on your website to personalizing email subject lines and continually testing. Adam T.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 20, 2013
    [Websites] What’s it Matter? Trust, Social Media and Your B2B Brand
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. “Trust me…” “If I’m being honest…” “To tell the truth…” “Honestly…” You’ve heard all this before.
  • SAZBEAN  |  THURSDAY, FEBRUARY 13, 2014
    [Websites] Data-Driven Customer Experience as a Competitive Advantage
    While some data analysis can be complex, there are a number of metrics that a business can look at to see basics like where website traffic is coming from and where people get stuck during the conversion/sales process. strategy of continuous improvement can offer clear differentiation from competitors.
  • CLIENT BRIDGE  |  MONDAY, MAY 27, 2013
    [Websites] INFOGRAPHIC: Mass Marketing Versus Personalization
    Email and websites were initially used to deliver a singular message to a mass market. But as technology evolves, marketers have the opportunity to make it personal. From Monetate, here''s an infographic that compares personalized marketing to mass marketing. Monetate Marketing Infographics. View Original Article
  • SAZBEAN  |  TUESDAY, JANUARY 21, 2014
    [Websites] Consumer Social Sharing
    Installing share buttons on your website provided by the social networks don’t often provide analytics to go along with them. Your website analytics only go so far. Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.”
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Websites] SEO: 301 Redirects Don't Pass Existing Social Shares
    Whenever you consider a website redesign or changing the layout of your website, there are a number of extremely important questions that you should ask yourself. Over the last month, as we prepared to shut down the Performable website after HubSpot’s acquisition of them. Webinar On Demand: The Science of Website Redesign.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Websites] The Social Business Imperative
    also believe marketing leaders who fail to lead their companies on the path to scalable social business practices will continue to see their credibility threatened, their budgets shrink and their role devolve to one of managing a few outsourced vendor partners who coordinate events, manage the website and blast some emails. Not even close.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Websites] What You Need to Know This Morning: June 4, 2013
    Xanga, a social website that you probably never paid attention to anyway, is close to shutting down, Valleywag reports. Good morning, marketers. We''re trying out a new feature -- a little roundup of news to help you start your day. Sort of an Egg McMuffin, but made out of content. If you like it, we''ll keep doing it. They also made a movie.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Websites] Should your content generate leads or relationships?
    The bad news is, if the reader is consuming the content on Facebook, they are not moving to our website to generate traffic and leads. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Are you sure that’s the right goal?”
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Websites] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    When a Boston-based seafood restaurant website has thousands of backlinks from a Tokyo-based robotics website, the connection is tenuous (at best), and will likely be of no use to searchers. Off-page SEO. How the heck are we supposed to do that stuff? ” Boom. Off-page SEO = Done. mean, that’s totally legit, right? ready?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 3, 2013
    [Websites] Social Media: How Motorola Solutions uses Facebook to generate more engagement
    Instead, Facebook worked as an extension of Motorola’s publishing arm, which consists of a global editorial team that manages 16 websites in 11 languages. Tweet If you think Facebook is no place for B2B marketers, think again. And, consider the experience of Motorola Solutions. However, they didn’t create content specifically for Facebook. 
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 29, 2012
    [Websites] Mad Marketing TV with Thor Johnson of Team Thor Marketing
    To learn more about our special guest Thor Johnson as well as the Team Thor Marketing , visit his website and follow him on Twitter. How to keep it simple. What to do prior to buying marketing automation. Demand generation common sense. As the former CMO of Eloqua, Thor Johnson has watched the birth and growth of marketing automation.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 27, 2015
    [Websites] My Favorite Tool For Content Ideas
    You want to note those websites down so you can do deeper dive research on them. Great content is a must for any successful content strategy. Effective content helps your buyers , drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. last year).
  • PUZZLE MARKETER  |  WEDNESDAY, JUNE 6, 2012
    [Websites] 5 Reasons Email Marketing is Still Relevant
    Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers.  Just about everyone has e-mail address, and they’re likely to pay more attention to their inbox than they are to the thousands of messages that come across social media feeds every day. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Websites] Building Content Marketing Strategy – 10 Steps
    All content is cross linked and posted on your website. By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood. The new buying process. Become an Expert.
  • ACT-ON  |  FRIDAY, DECEMBER 18, 2015
    [Websites] Producing and Hosting a Successful Webinar in 10 Simple Steps
    Once your webinar has finished, you can save the recorded version as a video and share it on your website and through social video channels as well. Those in-person events can be very expensive, though. For a better balance between cost and results, webinars are your best bet. However, it doesn’t have to be hard. Review the schedule.
  • BIZIBLE  |  THURSDAY, DECEMBER 3, 2015
    [Websites] The 100 Year History Lesson On Marketing Operations and MarTech
    This is still being used today, although it is diminishing in usage in favor of tracking incoming leads by establishing unique websites / landing pages and phone numbers specific to campaigns. "There is a science to advertising. Principles are learned and proven by repeated tests” ( Scientific Advertising ). This was written in 1923.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 11, 2011
    [Websites] 5 Sound Reasons to Begin Your Small Business Social Media Marketing with a Blog
    At the end of the day, however, one of your primary objectives for your small business in engaging in social media marketing, especially from a business development perspective, should be in leading potential new customers back to your website. The reasons are simple: 1) Gives your small business a social voice.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Websites] How Print Publications Impact B2B Content Marketing Development
    While media kits are typically found in the “Advertise” or “Contact” section of a website, you can also use similar queries as those defined above (for uncovering editorial calendars). Chart: What Content Sources Do Customers Trust? Q. What do you think is generally higher quality? Final Thoughts.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Websites] 10 Retail Marketing Ideas to Boost Sales
    Is it more visits to your website, revenue driven by purchases, online post purchase reviews? When you have a new product, sale, hire, event, charitable contribution, or other newsworthy announcement, draft a quick press release to send to local newspapers, TV stations, radio stations, websites, and bloggers. All rights reserved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 22, 2011
    [Websites] Facebook may be worst option for consumer engagement
    Likewise, a study of UK eCommerce retailers showed only 3% of website traffic came from social networks , with search and promotional emails driving greater traffic. By Neicole Crepeau, Contributing {grow} Columnist. When marketers think about social media, they tend to focus on Facebook and Twitter. They want coupons. 93% of the Inc.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Websites] Twitter Releases Card Analytics: Here's How to Use 'Em
    So this means that in our account, URL clicks, install attempts, and retweets don''t just measure the success of HubSpot tweets -- it measures the success of almost all tweets about our website''s content from any Twitter account. This is supposed to be a quick look at how your Twitter Cards are driving traffic to your website. Ready?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Websites] 3 Don’ts of small business content marketing
    For example, your website design is part of your marketing strategy. For a small firm, every employee can be featured on the website, with perhaps even a description of their duties. Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Find out how below. Good luck.
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 29, 2015
    [Websites] 6 Things Your Landing Pages Should (And Should Not) Include
    So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page. You can follow these six points to help you craft a quality landing page.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Websites] 5 Ways Google+ Will Influence Search Results
    When they see a profile that only shares and votes for things off one website and nothing else, they know who to reduce or shut down the influence of. These +1 buttons appear in Google’s search results and can be embedded on other websites as well. For example, do you frequently share links with only a small handful of people?
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Websites] The Case for Buzzwords
    You can visit her website at www.smartb2bmarcom.com.I have noticed a growing trend lately. There are some big stones being thrown around, and the single, defenseless target has been getting pretty bashed up. Yes, it’s true. Buzzwords have been getting a bum rep. So thought I would take up the cause and make a case for buzzwords.
  • HUBSPOT  |  THURSDAY, JUNE 14, 2012
    [Websites] Facebook Tests Real-Time Ad Targeting Based on Web Browsing Activity
    Facebook user Sally browses the Shoezie website, looking for the perfect high heel for her friend's upcoming wedding. On the other hand, it'll be interesting to see how targeted marketers can actually make their ads based on the content users view on their websites. Intrigued? How Facebook Exchange Works. What About User Privacy?
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Websites] How to Optimize Your LinkedIn Company Page in 15 Minutes
    Consistently posting will help you grow your LinkedIn reach, as well as regularly get traffic to your website from LinkedIn. 3. Do you want your blog articles to be automatically posted to your company page to help send traffic to your website? Add "banners" to your Product Page and link to special interior pages of your website.
  • CAPTORA  |  TUESDAY, FEBRUARY 23, 2016
    [Websites] Four Team Functions Critical to Growth Marketing Success
    Programs include: content strategy, editorial, social media management, graphic design, website management, and community management. Hopefully, your Sales and Marketing teams are already working in sync. There are no bitter wars waged by the water cooler over budget, lead gen ownership, accountability, etc. DEMAND GENERATION. SALES.
  • SALES ENGINE  |  FRIDAY, AUGUST 14, 2015
    [Websites] Has the Demand Gen Dilemma Got You Down?
    As a marketer, you’ve built a great website and figured out your branding and positioning. Situation: Your sales team is struggling because they can’t get in front of as many prospects as they used to. Management has decided to that they want more content marketing, but they haven’t seen enough results to justify a large expenditure.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 7, 2012
    [Websites] LinkedIn Power Tips: Give Before You Receive
    They enhance your credibility as an expert similar to how quality content , quality presentation of that content and frequency of content enhances your page rank and authority status for your website. If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business.
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Websites] The Problem With The Story You Are Telling
    Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. More people like them will follow, because the bottom line is that Google is getting better all the time at evaluating websites as if it were a human.  As if that was something that was really easy to do.
  • ACT-ON  |  MONDAY, FEBRUARY 15, 2016
    [Websites] Why You Shouldn’t Fear Producing Your Videos In-House
    Your client testimonial or client case study video can be used on your website, could go in your monthly email newsletter, could be included on a playlist on YouTube, and can be used directly in the sales process. Marketing videos can be a key part of your content marketing library. Which format is more informative? More interesting?
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 2, 2011
    [Websites] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers  - a website filled with great free content on B2B lead generation and marketing. B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio just one week from today. Break a leg, Trish!).
  • FATHOM  |  TUESDAY, OCTOBER 20, 2015
    [Websites] How to Attract Prospective Students Through Storytelling
    When considering schools, prospective students exhaust a multitude of resources and explore every corner of a school’s website to find the connection – the feeling that communicates, “This is where you belong.”. How would current students respond if asked what convinced them to study at your college or university? Blogs. Show them that.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Websites] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    University of Texas Austin has its "Transforming Education" video featured on its LinkedIn Page: Featuring content from your school''s blog and marketing department is another great way to drive traffic to your school''s website for students to learn more. Take a look: 1) Arizona State University. nonprofit
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Websites] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Website : Include SMS opt-in instructions on your website. Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. SMS marketing , otherwise known as text message marketing, is one of the most personal ways to communicate with your buyers. After Comply with the Laws. In the U.S., Calculate the cost.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2012
    [Websites] Why User-Generated Content Is More Important Than You Think
    More than 8 in 10 say user-generated content from people they don't know influences what they buy and indicates brand quality, while 51% say it is actually more important than the opinions of their friends and family , and far more trustworthy than website content. Make reviews easy to give on your website. Create case studies.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 29, 2010
    [Websites] Generating Social Traffic in Three Simple Steps
    An online business that employs different strategies, such as live chats, to drive social participation by users on its website is said to be on the right track to make its onsite social optimization process a success. An introduction and three steps to follow.
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Websites] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
    Oh, I know! I’ll create my own little websites -- many marketers have come to refer to these as ‘microsites’ -- and link to my domain from those! First of all, maintaining a bunch of websites takes a ridiculous amount of time and money. We have more options, tools, and resources to be better, faster, and stronger. Not necessarily.
  • SYNECORE  |  TUESDAY, JANUARY 22, 2013
    [Websites] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
    Your website’s analytics could then parse out the URL to deduce that it came from an organic search that used the words “pink plastic watering can.” By its very nature, there is not a lot of user-specific privacy data in a keyword search; moreover, keyword search data is only forwarded to the websites that users click on. Thanks.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Websites] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
    But rather than using them for SEO purposes, you should be using them to drive awareness, and drive traffic back to your website. So instead of using the links in your press releases for "link juice," use them simply as inroads to your website for more information about the content of the release. Well, there you go. Good point.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 21, 2013
    [Websites] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. “We worked with eMagine to completely redesign our website about a year ago and the results have been everything that we had hoped for.
  • VISIONEDGE  |  MONDAY, MARCH 24, 2014
    [Websites] Weaving Contextual Data into Models
    However, behaviors can be used too, such as the completion of a contact form, visiting a particular page on the website, participating or viewing a demo, etc. Many companies are developing opportunity scoring models which essentially assign a predetermined numerical score to specific behaviors or statuses within a database.
  • JUNTA 42  |  SATURDAY, MARCH 7, 2015
    [Websites] This Week in Content Marketing: The Media Industry Is Desperately Confused
    Joe’s Rave: I like this video on the JD Supra website in which co-founder Adrian Lürssen explains how to write news headlines that not only capture attention initially, but also long after the articles have been published. His tips are based on analyzing the types of headlines that perform best on the JD Supra website. Her solution?
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Websites] 7 Quick Ways to Free Up More Time in Your Day
    Self Control is a Mac application that allows users to temporarily block internet access to a list of specified websites for a customizable length of time. Simply add your favorite time-sucking websites to "the blacklist" and they'll remain out of reach for as long as you need. Don't have a tomato timer? Check out Focus Booster. Yikes.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Websites] How to Market Without a Business Development and Marketing Team
    In fact, your biggest business development and marketing tool is your website ! Your website has the ability to bring you a stream of new leads and business if you have what your audience is looking for. Make a Plan and Develop Your Message. You should always start with determining what the goals for your firm are. See how that works!
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 20, 2015
    [Websites] How to Leverage Digital Channels to Maximize Year-end Fundraising Success
    Your website, email and social media are the most impactful, cost-effective ways to reach the greatest number of donors with your end-of-year fundraising campaign. If people are opening the email but not clicking through to your website’s donation page, your pitch may not be powerful enough. Winning websites. Be mobile friendly.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Websites] Why Your Content Lacks Substance (and How to Fix It)
    This means that consumers think of and navigate to the Barneys’ website when they want to know the ins and outs of fashion. Original research is going to result in backlinks to your website and citations by other content creators. Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 13, 2014
    [Websites] A Story About Why Building Credibility Matters When Teleprospecting
    She had no idea that she had called into our sales line or that our Marketing Director’s name was plastered all over our website. The other day, I encountered one of the rudest and pushiest sales people I’ve ever come across. Surprisingly, it was someone from a very reputable technology company looking to sell us additional services.
  • JUNTA 42  |  SATURDAY, JUNE 27, 2015
    [Websites] This Week in Content Marketing: Content Marketing Now Definitive Industry Term
    We show some healthy skepticism toward ArticleBunny, a new website that connects writers with brands and promises to deliver high-quality, engaging content. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example from Game Theory. Sponsor (33:49).
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [Websites] Doing More with Less: Conversion Rate Optimization Technology
    You see, while SEO is fantastic at increasing website traffic as well as enhancing overall web presence, it doesn’t do much with the audience it draws to your website. Nielson illustrated their findings through a sample calculation of A/B testing a form on a website. Visual Website Optimizer. What is CRO? Heat Mapping.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Websites] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
    Automation helps marketers create and manage comprehensive activity profiles for any individual that visits your website, receives an email, or gets uploaded to your database. 2013 study by Accenture, a global management consulting, technology services, and outsourcing company surveyed 200 U.S. Glean and leverage data more effectively.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Websites] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Similarly, the Pepper Global data’s low ratings for lead activity tracking, lead capture, and Website visitor tracking reflect that marketers have systems in place for those. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Here’s how I see things.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Websites] E-Newsletters: What’s the Ideal Format?
    Either sent as an attachment, or viewed as a page on their websites.). Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half What about PDF files?
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