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  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Websites] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    This on-going presence online encourages people to revisit her social media profiles and website, and become loyal followers. Facebook: Kardashian uses Facebook as a way to expose her brand and help her fans learn more, with links back to her website and other mediums for fans to connect on. Kim K.’s online Tanning salon time!
  • ACT-ON  |  TUESDAY, OCTOBER 27, 2015
    [Websites] How to Make Audience Segmentation Truly Personal
    What makes it more effective is the fact that most people (57%) feel good about providing personal information on a website, as long as it’s for their benefit and being used in responsible ways. Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. That’s it!
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Websites] What Are Attribution Reports? [FAQs]
    You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie. There is other content on your website that may be contributing to conversions besides blog posts, landing pages, and content offers. So how do you do that?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Websites] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    Bars host viewing parties, and the NCAA website streams games live, allowing people to tune in whenever and wherever they want. Brand interactions that engage people with unique, diverse content across websites, mobile apps, video, and other channels maintain their relevance and accessibility. What is March Madness? Henry V.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Websites] Top 5 Mistakes to Avoid on Your Company Blog
    Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. “Now, we take advantage of the SEO power and readership of the blog to have SEO links all over the blog that link back to different pages on our website. Have an account? Is it advice?
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 29, 2013
    [Websites] Creating the “Right Content”
    Increase your website ranking? LISTEN FIRST. Take a step back to see what your audience is talking about is the first step in creating great content. The thought leadership of others can spur great ideas for your own blog posts and marketing messages. It can also create a conversation between you and other industry leaders. MAKE IT VIRAL.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Websites] 4 Simple Steps to Finding Perfect Freelance Writers
    To stay relevant and competitive online, it takes more than just a few static website pages, these days – you need a  content marketing strategy. What are your goals – website traffic, lead generation, sales, thought leadership?  Hiring freelance writers makes perfect sense when you run a small business or startup. They’re writers.
  • CONFLUENT FORMS  |  MONDAY, JANUARY 7, 2013
    [Websites] Portfolio: The Ottinger Law Firm
    Basically, you have simplified the process of running a website and freed my company from the chains of old fashioned expensive and even harmful practices of legacy SEO providers. The page load is approximately 1/2 the original load, resulting in a much faster loading website, yet keeping all of the necessary form and functionality.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 17, 2013
    [Websites] Top 6 Social Media No-Nos to Avoid
    It’s A-okay to use other posts, websites, articles and studies as a source as reference in your own content, but they absolutely must be cited and attributed – no ifs, ands or buts about it. good rule of thumb is, “when in doubt, don’t.” Don’t buy followers or fans: It may be tempting to make social media a numbers game.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Websites] The Social Business Imperative
    also believe marketing leaders who fail to lead their companies on the path to scalable social business practices will continue to see their credibility threatened, their budgets shrink and their role devolve to one of managing a few outsourced vendor partners who coordinate events, manage the website and blast some emails. Not even close.
  • BIZIBLE  |  MONDAY, JANUARY 25, 2016
    [Websites] Here’s How Switching To Multi-Touch Attribution Changed The Way We Do B2B Marketing [Data]
    Because we invest a significant amount in paid media, it naturally brings the most people to our website. first touch attribution model overemphasizes the top-of-the-funnel marketing activities -- things that bring visitors to the website. What often remains in question is, how much better is it? You want actual data. Social. Direct.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 26, 2012
    [Websites] Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
    With Post Planner, you can actually customize this so that it can say the name of your brand – and the brand name can be linked to any page to facilitate visitors to visit your website. In the example below, clicking “via Windmill Networking” will send visitors directly to my website. Photo credit: Wikipedia).
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 26, 2013
    [Websites] The Four Ingredients Needed for Scrumptious Inbound B2B Marketing
    It includes things like website development , keyword research, search engine optimization , blogging and social media. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success.
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Websites] 4 Tips for Getting Users to Scroll Below the Fold on Your Page
    The same is true of websites as you need to get people to scroll all the way through the page. If you then fill the images down the page so that each teases into the next section like a path to the bottom of the page, you will find more people going all the way down and fully understanding your website. Let Them Know. Photos.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 27, 2013
    [Websites] Sales Prospecting Perspectives Weekly Recap - Week of September 27, 2013
    Stay tuned for a video of the webinar with AG Salesworks, NetProspex and iLantern about data management coming soon to our website! He wrote How to Optimize Your Website for Sales Prospects , discussing three best usability practices. Happy Friday! Why is it always taboo to use humor over the phone with CEOs? Read how in this article!
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Websites] What’s the Best Social Media Monitoring Tool? It Depends
    Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Your PR team was aware of most of these as it often had a hand in generating those placements. No more.
  • BIZIBLE  |  THURSDAY, DECEMBER 3, 2015
    [Websites] The 100 Year History Lesson On Marketing Operations and MarTech
    This is still being used today, although it is diminishing in usage in favor of tracking incoming leads by establishing unique websites / landing pages and phone numbers specific to campaigns. "There is a science to advertising. Principles are learned and proven by repeated tests” ( Scientific Advertising ). This was written in 1923.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 14, 2011
    [Websites] Is It SEO or Is It Social Media?
    While SEO is clearly focused on search engines, social media marketing is concentrating on social websites. There is a popular term in social media circles that “ social is the new SEO.” recent SEOmoz post pointed out how  the responsibilities of SEO have been upgraded. Thanks! Related Stories The Final Word on Klout?
  • SALES ENGINE  |  FRIDAY, AUGUST 14, 2015
    [Websites] Has the Demand Gen Dilemma Got You Down?
    As a marketer, you’ve built a great website and figured out your branding and positioning. Situation: Your sales team is struggling because they can’t get in front of as many prospects as they used to. Management has decided to that they want more content marketing, but they haven’t seen enough results to justify a large expenditure.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Websites] What to Do When Facebook Goes Down
    But there''s one big difference between your Facebook page not working and your own website not working -- you own and control your website. Yesterday morning, as many Facebook users worldwide discovered, the site -- both its desktop and mobile versions -- went down for a while. Allow me to elaborate. Take your blog, for instance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 16, 2016
    [Websites] 3 Ways to know your prospects as well as they know you!
    As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same. By Brooke Sellas, {grow} Contributing Columnist. How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects?
  • SAZBEAN  |  WEDNESDAY, MARCH 14, 2012
    [Websites] 5 Stupid Things Smart Marketers Do
    Here’s a few things to remember when you’re creating a strategy: Social media thrives on interaction, so make sure you’re giving your fans and followers something they can’t just read off your website. Ok, fellow marketers. You may think you’re extremely smart (and many of you are), but even you are not immune to stupidity. News & Notes
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 26, 2014
    [Websites] Give Your B2B Customers Clear Calls-To-Action on Social Media
    Sometimes B2B marketers focus all their efforts on creating the best content, the ultimate customer experience, the perfectly nuanced status update to drive traffic back to their website or blog, but they forget to provide a clear call-to-action for the visitor. Maybe I just enjoyed my interactions with this Alaskan independent businessman.
  • B2BBLOGGERS  |  WEDNESDAY, MARCH 28, 2012
    [Websites] 3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
    Simply show your screen for websites and powerpoint materials and spin up your webcam so that you can show your physical product and connect eye-to-eye with attendees. Offering your prospects a replay is a great online asset and conversion point for your website and almost just as effective as live demonstrations. Have a Voice.
  • CLIENT BRIDGE  |  THURSDAY, MAY 16, 2013
    [Websites] Nurturing Leads with a Business Blog
    Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads.
  • VIDYARD  |  THURSDAY, MARCH 24, 2016
    [Websites] Vidyard Hires Tech Veteran, Former Hootsuite Exec Steve Johnson as President, COO
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Many simply dedicated an intern to manage the various channels and push out content.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Websites] 5 Ways to Focus Your Marketing Efforts on the Customer Experience
    You can erase the need for other fixes along the journey by ensuring that your website/product/service is intuitively built to cater to your users’ expectations and needs. So, why, exactly, is customer service the ultimate marketing tool? Let’s explore just that. It encapsulates the entire lifecycle of your customers. Be the change! 4.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 17, 2012
    [Websites] Top 10 Social Media Blogs to Follow in 2012
    Beth’s personal website is one of the go-to blogs for nonprofits. Aaron has contributed to this website through his 3 Alternative Ways to Find Great Content to Share on Twitter post, and he has become a good friend of mine over the years. As a rule, I also did not include any blogs that I recommended you follow in 2011. Enjoy!
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 27, 2015
    [Websites] My Favorite Tool For Content Ideas
    You want to note those websites down so you can do deeper dive research on them. Great content is a must for any successful content strategy. Effective content helps your buyers , drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. last year).
  • VIDYARD  |  TUESDAY, FEBRUARY 23, 2016
    [Websites] Businesses See 500% Lift in Email Conversion with Personalized Video
    This could be something as simple as featuring their name, company name, job title, an image like a company logo, or a picture of their website at different points throughout a video. Marketers live in challenging times. Our messages compete with 2,900 others daily for the attention of their customers and prospects. Get the Guide. Lenovo: 4.5x
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Websites] [New Ebook] Sneak Peek: The Ultimate Guide to Inbound Marketing For Schools
    Your website content is up and running, and you’re starting to gain more traffic. Any place on your website where a visitor has to fill out his or her name, email address, and other information to access content is known as a conversion point. Today, it doesn’t. Sneak Peek: How Inbound Helps Schools. Attract More Prospective Students.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 19, 2012
    [Websites] 5 Reasons Your Social Sales Aren’t Making the Grade
    Any of the 5 following problems could tank your marketing efforts: not enough quality content, fail to focus on lead generation, a poor website, not understanding client side issues, and failure to make your business exciting. Poor Website. Social marketing has created the biggest buzz in marketing in the last decade. Poor Content.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 27, 2013
    [Websites] It’s a Small (Online) World After All
    Within an hour I had a private message asking if I’d like to work on a link building project. I’m currently under contract with P1P so I cannot accept any outside link building work, which I told him, and forwarded Page One Power’s website on to him. Image via CrunchBase. First, a little recap about what I do for a living.
  • CLOUD POTENTIAL  |  SATURDAY, JULY 16, 2011
    [Websites] Your revenue and Buyer Personas, Buyer Journeys, the Buying Process, and Buyer Scenario
    Buyer Personas have become standard website design tools. Creating them helps everyone in the company understand better who buyers are and what they want. Of course, the personas must be created by interviewing real customers, or they will not be accurate - which will defeat the whole purpose. Guessing or assuming is a big mistake. read more.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 16, 2015
    [Websites] Sales Compensation Planning for 2016
    Once that step is taken, you can take a free sales compensation “assessment” on Acumen’s website. Sales Compensation Planning for 2016. It takes time to get it right. Over the next few weeks I will be discussing the components that all companies must begin to work on during the 2016 budgetary and business/sales planning process. 
  • VIEWPOINT  |  WEDNESDAY, OCTOBER 9, 2013
    [Websites] PowerViews with James Obermayer: Why Don’t Sales Reps Follow Up On Leads? The Real Issue
    You can connect with Jim and learn more about the Sales Lead Management Association via the following resources: Website: www.theslma.com. We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. Jim is also the President of Sales Leakage Consulting, Inc. Here are some of the highlights of our conversation.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Websites] How to Track Content ROI: A Step-by-Step Guide
    But for now, let’s assume that you’ve just finished working on a new blog post for your website and that your Toggl entries show you spent 2 hours and 30 minutes on it. First, suppose you have an online website that sells a single book and that the metric you’re primarily interested in is revenue from sales. TeamWeek. Pivotal Tracker.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Websites] Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches
    Thanks to this latest update, you can drive even more traffic and leads to your website through two of Bing''s sexiest features: the unencrypted keyword search data and the Pinterest integration. Bing is in a really sweet place right now. As a marketer, Bing gets a gold star just for that in my book. Take a second to let that sink in.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 30, 2010
    [Websites] The 7 Second Test for B2B Marketers
    The idea of the “7 Second Test&# is that you have 7 seconds to get the attention of the visitor to your website. In those first few seconds, they decide if your website is worth further investigation. If she did not do very well, rethink your website design. That’s what grabs the audience.&#.
  • MARKETING ACTION  |  WEDNESDAY, JULY 31, 2013
    [Websites] 5 Reasons Why Exact Match Anchor Text is Bad
    They did this by examining the percentage of exact match anchor text to websites as an entire domain, and as individual pages as well. When you think about the anchor text of links in news articles you read, on gossip sites, personal blogs, professional websites and the like – you’ll realize that exact match anchors aren’t used regularly.
  • WEBBIQUITY  |  FRIDAY, MARCH 30, 2012
    [Websites] How (and Why) to Map Your Company’s Digital Landscape
    For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. But “use” and “success” are two different things. What your competitors are doing in social media. Which voices are most influential in your market space.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Websites] The Revenge of the Content Monster
    Forcing customers to watch a video on their websites, inviting them to play an online game with whimsical creatures, QR codes on tissue boxes, animated holiday cards with penguins throwing snowballs, free ringtones and special clubs where customers could swap stories about the life-changing properties of lip gloss. Content is a monster.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Websites] How to Increase Brand Awareness and Visibility
    Everything from an ad online to your website to client interactions to your actual work quality will affect how the marketplace views your brand. There are a several ways to achieve brand awareness and visibility in the marketplace: Optimize your website for keywords. magazine’s blog) and linking back to your website.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 22, 2014
    [Websites] 30 Social Media Statistics To Wrap Up 2014
    LinkedIn is responsible for 64% of all visits from social media channels to corporate websites. What would the end of the year be without some resolutions and a wrap-up post? When it comes to social media, things move pretty fast. Facebook. Facebook has 1.35 Tech Crunch ). Facebook active users grew 2.3% in the past quarter to 1.35 billion.
  • FATHOM  |  MONDAY, MAY 19, 2014
    [Websites] Real SEO, or How You Know When It’s Wrong
    He seemed to notice early that there was more to marketing than gaming Google , that social sharing was going to play an increasingly large role in the popularity of a website or a given piece of content. ” Back then, social media networking was just starting to take off as a widespread mainstream and corporate marketing phenomenon.
  • VIEWPOINT  |  TUESDAY, OCTOBER 15, 2013
    [Websites] Internet Radio - Its Time Arrived Several Years Ago!
    Because the shows are recorded (all of those above do it), the shows have a long life and can be posted on the interviewees website. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. SLMA Radio - Since 2010.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Websites] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    Burger King’s website displayed a redone company logo: a pouch of fries replaced the familiar, stylized hamburger, and the words “Fries King” appeared over the logo in place of “Burger King.” Here’s how one global business’s  lack of consistency confused customers and hurt their brand. Modern Marketing
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 4, 2015
    [Websites] 30 Creative Ideas for Your B2B Video Marketing
    Capture the tour on video and post it on your website. Tell the story about how you hatched the idea visually as well as in words on your website. According to eMarketer , adults spend (on average) five and a half hours on video content every day. It seems easy to come up with ideas for videos for consumer products. To whom?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Websites] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
    Highlight and Annotate Websites Using Diigo 1. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Websites] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Michelle Morehouse provides serious advice on pitfalls to avoid in PPC advertising, but uses unusually entertaining examples to illustrate her points, including “The World’s Worst Website” and this: New WGN Morning News ‘promo:’ Nobody f#@king likes you by WGN TV. What are you laughing at? Dirt Devil-The Exorcist. Really.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Websites] How to Take a Boring, Weak Renewal Email and Turn it Into a Powerful Renewal Campaign
    Use the data you have – email engagement, customer history, website visits, and so on, to put people in the proper smart campaign. If they are on your website or using your app online (or on their smartphone), include reminders there! They are visiting our websites, checking Facebook, sending tweets, and posting to LinkedIn.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Websites] 12 Suggested Security and Privacy Guidelines for Social Media
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Recently a colleague of mine who’s a social media marketer posted a question on Facebook. Featuring Contributions from Global Thinkers.
  • JUNTA 42  |  MONDAY, NOVEMBER 7, 2011
    [Websites] LEGO Does a Netflix in Closing LEGO Universe
    For example, does a certain number of website visitors or Facebook likes define success? It’s a sad week in the Pulizzi household. LEGO recently announced that, effectively January 31, 2012, they were closing their multiplayer online game called LEGO Universe. Focusing on the Wrong Metrics. Kill it. Bye bye. Can LEGO track it directly?
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 16, 2012
    [Websites] How the Hospitality Industry Can Use Pinterest
    She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Prior, she was with a destination marketing organization where she maintained the website along with launching and managing their social media presence. Dining. Shopping. Attractions.
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Websites] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    took classes in HTML and the Adobe Creative Suite, gaining skills which I immediately put to use and leveraged to grow our marketing engine and better control and make changes in email marketing and website development. Would your boss do that for you? According to our ANNUITAS survey , it’s clear that it isn’t happening. Does yours?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 25, 2013
    [Websites] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
    Search engine marketers are typically amazing at getting the right traffic to their website. For example, if your primary website conversion is “contact us” or “request a quote,” that is a pretty big ask, requiring a certain level of trust from a prospect which ordinarily takes time to build. Awesome!
  • CAPTORA  |  TUESDAY, FEBRUARY 23, 2016
    [Websites] Four Team Functions Critical to Growth Marketing Success
    Programs include: content strategy, editorial, social media management, graphic design, website management, and community management. Hopefully, your Sales and Marketing teams are already working in sync. There are no bitter wars waged by the water cooler over budget, lead gen ownership, accountability, etc. DEMAND GENERATION. SALES.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Websites] Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
    To implement a successful curation syndication program, brands should find other blogs, websites or news sources that actively curate and republish content from around the Web. With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year.
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Websites] B2B Prospecting Data Just Keeps Getting Better
    Self-identifying keywords used on the company website (ALC). The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Technology usage “intensity” score, by product (HG Data). Company SWOT analysis (OneSource).
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Websites] Search isn’t about search anymore, it’s about social
    Pinterest : If you offer products, you need to share your products on Pinterest , just make sure link everything back from each product page of your website. Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. Do it!
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Websites] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    As a result, t he email calls her back to the website with some lighthearted copy that nudges her in the right direction, and also reminds her of the value of using Zipcar -- being economical and helping the planet. If you're reading this, you probably have an email address (or two, or three.). Did you see that? Did you see it move?
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Websites] 10 Inspired Business Card Designs Too Useful to Throw Away
    You can see a video of the card in action on his website. 2) For When You Need to Sit a Spell. I was cleaning out my purse in an uncaffeinated frenzy this morning looking for my train pass. never found it, and I''m blaming it on business cards. (It''s easier than blaming disorganization.). Brilliant. 6) Which One''s Better: This, or This.
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 8, 2011
    [Websites] Pushing All Your Buttons
    Free Social Buttons is a simple, useful website that collects the best social media icons for use in websites and blogs. Buttons include: Facebook. Twitter. Delicious. StumbleUpon. RSS Feed. YouTube. MySpace. LinkedIn.
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Websites] Intentional Marketing Beats I’ll Try Marketing
    intend for my company to have the most informative, compelling and conversion-friendly website in our industry. intend to create a fresh stream of relevant website copy to attract and convert prospects. You get the picture.  The common thread is the use of the word “try”.  Lots of people try things that never come to fruition.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 15, 2013
    [Websites] Sales Prospecting Perspective Weekly Recap - Week of March 11, 2013
    Most groups have a website that lists events and posts general announcements. When building your online brand, list an extended professional profile/bio on as many business related websites as possible. If no such listing exists, approach the person who manages the website and inquire about creating one. Monday, March 11, 2013.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Websites] The B2B Content Marketing Buyer Disconnect [Research]
    Your website and your sales team do all the selling you need. The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content qualifies as content marketing. Buyer Disconnect. Some other key findings about buyers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Websites] Why content marketing will make your small business sexy
    The world of visual branding solutions is kinda, sorta my bailiwick.  I work with a company on their positioning statement, logo, tagline, and a website. By {grow} Community Member Craig McBreen. There’s a monumental shift going on and it’s affecting my little world in a profound way. But here’s the thing. Telling stories is fun. Be human. 3.
  • THE POINT  |  WEDNESDAY, JUNE 20, 2012
    [Websites] Top 10 Tips for Better Email Templates
    Marketo users : Download a free set of professionally-designed email and landing page templates, along with complete instructions for how to download into Marketo, now available on the Spear Website. But one other element plays a key role even before you write one word of copy: the design template. Keep graphics to a minimum. Use sidebars.
  • JUNTA 42  |  SATURDAY, MAY 2, 2015
    [Websites] This Week in Content Marketing: The New Media Model Will Include Selling Products
    After roasting The Wall Street Journal ( again ) for a misleading blog post, rants and raves include Emmy nods for content marketing and WSJ’s new website design. Joe’s rave: The Wall Street Journal recently redesigned its website, its first major update since 2008. This week’s show. Recorded live April 27, 2015; Length: 56:26).
  • WRITTENT  |  WEDNESDAY, OCTOBER 22, 2014
    [Websites] 5 Essentials of a High Converting Copy
    When a visitor stumbles across your website’s copy, they should look at it and think one word: professional. However, at the same time, it can also be the most vital aspect, since the quality of your copy’s design can literally make or break your product. A bad design will repel visitors right from the first moment they get onto your website.
  • CLIENT BRIDGE  |  TUESDAY, APRIL 24, 2012
    [Websites] VIDEO: Facebook Isn't Enough for Your Business
    In the following video, Entrepreneur writer Mikal Belicove explains why a business page on Facebook is useful, but no substitute for a business website. Your website is all about you and your branding, nothing else. Your website if focused on your calls to action, Facebook isn't. Not everyone uses Facebook.
  • WEBBIQUITY  |  MONDAY, JUNE 25, 2012
    [Websites] How Social Media, Content Transform Marketing from Expense to Investment
    Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Websites] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Author : Buffer, Inc Website : [link] --> The post How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers appeared first on Fearless Competitor. Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. Mac McConnell. 
  • VOLACCI  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Websites] Increase Engagement with Questions on Thank You Pages + a Drupal How-to
    Thank You pages are the landing pages a user first sees after performing an action on a website, like downloading content, subscribing to a newsletter, or making a purchase. One of a digital marketer''s primary goals is to increase visitor engagement throughout a site. help the site owner personalize the user experience.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Websites] Turn Your Company's Anniversary into a Marketing Powerhouse!
    Consider revamping the firm’s website, email signatures, marketing collateral materials (brochures, qualifications packages, etc.) Include the details of your anniversary events and special calls-to-action on the company website and social media sites such as LinkedIn, Facebook and Twitter. Involve your employees.
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Websites] Why I Fired My Marketing Agency
    All we had to show for this mess was a new website design (which we ended up changing twice in the following 6 months), 600 Twitter followers, a few ad designs, about 10 feature articles about our business in unknown news outlets, and 3 press releases (which, by the way, we wrote, and had to pay $600 a pop to release). you might need it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 2, 2011
    [Websites] The History of #SXSW [Infographic]
    2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. premiere. Share email.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Websites] The 2 Things You Must Nail For Lead-Generating B2B Content
    This is particularly relevant after you’ve attracted a prospect to your website and want to convert them into a lead and then nurture them toward a sale. Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? focus on two things can help it all fall in place. So how do you get a handle on it? Decision.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Websites] The Best Way To Convert New Buyers Is To Help Them First
    They need a brand-owned content destination, or content marketing ‘hub” that is different than their typical promotional corporate website. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. How do you build an effective content marketing strategy?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 9, 2015
    [Websites] Automotive: an industry ready for advocacy and experience innovation
    More attention needs to be paid to experiential visits, website design, and integrating traffic from third-party web sites, such as Kelley Blue Book, Consumer Reports, or JD Power. Vehicles with electric powertrains, for example, or more advanced infotainment and active safety technologies can’t be adequately covered in a dealer website.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Websites] 7 Reasons You're Not Getting ROI From Your Content
    Engage in conversations on social, but save the sales offers for calls-to-action. A few years ago, most of your visitors probably accessed your website or read your emails via their desktop or laptop computers. Is your website mobile-friendly? The Fix: Measure the Basics. Content marketing goes hand-in-hand with SEO.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 11, 2012
    [Websites] A 50-Point Checklist For Creating The Ultimate Landing Page
    Does the design match the style of your main website or brand? Website. Embed our collection of marketing infographics on your blog or website. Build, Publish & A/B Test Landing Pages Without IT. Support | Log In or. About. Features. Templates. Landing Page Examples. Partners. Pricing. Contact Us 1-888-515-9161. Conversion.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Websites] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    Evernote – I use Evernote to quickly jot down and keep track of any content ideas I have. I can add it through the Evernote website, and it syncs to Evernote on my phone and tablet. The keywords people are using to get to your website, for example, tell you what topics people are interested in and searching for. Classes. Cheers!
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [Websites] A Dozen B2B Marketing Mantras for 2012
    Produce lots of quality content for your website and make sure it is optimized for organic search. The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. Here is a sampling that might give you some ideas for improvement in the coming year. Like Yoda said, “There is do or do not.
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Websites] 14 (of the) Best Email Marketing Tips and Guides of 2014
    Observing that “You may have already noticed that your website visitors aren’t automatically going to sign up for your list just because you have an opt-in box in your sidebar…Opt-in incentives need to be more enticing and more valuable, and this value needs to be clear. Postal Service. Image credit: AdWeek. ”).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2016
    [Websites] Predictive Customer Service is the Future of Shock and Awe
    ’” According to Vogel-Meijer, the airline‘s procedure used to be that fliers had to visit the company website, and submit a lost items form. Customer service is the new marketing, and being good at it requires knowing how to hug your haters. But in the future, will that be enough to wow your audience? Have you found it?’”
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 29, 2011
    [Websites] 5 Things You Must Have Before Starting an SEO Campaign
    Search engine optimization is an important online marketing strategy that improves a website’s presence in the search engines and online overall. Before you can optimize your website content, you first need to have a substantial amount of quality content on your site. User Friendly Website. Website and Brand Trust.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Websites] Study Shows Nonprofits Raise More Money by Following BBB’s Guidelines
    Your credibility is not only important to the BBB, but also your constituents, corporate partners, and major donors. 2) Make sure PDF versions of your annual reports are available to the public via your website. charity: water does a beautiful job of communicating all of this information in an interactive and digestible way on their website.
  • JUNTA 42  |  THURSDAY, OCTOBER 6, 2011
    [Websites] Google Will Be the Largest Content Producer in Three Years
    As more publishers realized the number of relevant readers they were getting to their websites, Google turned from axis to ally. A decade ago when I worked for Penton Media, Google was a hot topic.  To partner or not?  Do we open up our web content to Google’s spiders? It seems a silly discussion today, but it was big business then.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, SEPTEMBER 3, 2010
    [Websites] Content Auditing and Mapping it to the Industrial Buy Cycle
    Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Websites] Semantic Search: Keyword Choices and Relevancy
    One possible result of this co-citation scenario is this: Both Dr. Scratch and The Siamese Cat Bible websites can begin ranking (or ranking higher) for the keyword “Siamese cat”. He went on to provide a few examples where websites ranked for terms that weren’t actually optimized on the page for that specific term. Easy to read content.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Websites] 50 Things We Learnt About Content Marketing This Year
    The growth of Facebook continues to shape social sharing and website traffic. Facebook now drives 25% of all traffic to websites and is growing. Over the last six years, the CMI have found that B2B marketers consistently cited website traffic as their most often used metric. At BuzzSumo we love research and data. Altimeter ).
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 10, 2015
    [Websites] WordCamp Miami 2015 Recap
    If you’re interested in learning more about WordPress for the enterprise, join us at our next Meetup hosted by Bill Gadless, “Moving up the food chain: find, land and execute large website projects”. We finally experienced our first WordCamp in Miami, FL! WordCamp Miami was a great experience. Intro to WP API   from Justin Sainton.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Websites] May Brings New Products and Updates from Google
    This report claimed to feature data that related to the keywords (or “queries”) users typed into Google to access a particular website. The first week of May was a busy one for Google! Here’s what I believe emagine’s B2B clients need to know. Goodbye Queries Report. Hello Search Analytics. their banners ads.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 19, 2015
    [Websites] Did a Company Share Your Information W/O Your Consent? The FTC Wants to Know
    On August 14, 2015, Lisa Weintraub Schifferle, an attorney with the Federal Trade Commission’s Division of Consumer and Business Education posted an open invitation on the  FTC website: Want privacy? The FTC’s website has more information on consumer privacy. Tell us about it! The FTC wants to know. What should you report?
  • SALES ENGINE  |  FRIDAY, OCTOBER 23, 2015
    [Websites] How often should you post to your blog and social media?
    In addition to increased traffic on your website, high-volume frequency of posts may also be important in building your overall library—remember, Hubspot and Moz both note that the wide majority of monthly leads come from old posts. In other words, consumers can only handle so much content before they stop paying attention to you.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Websites] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    So in addition to tracking how effective inbound marketing is with metrics like doubled website conversion rates, companies can benefit from endorsing closer alignment. Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). 2) Inbound delivers on ROI promises, providing more and cheaper leads. The data agrees.
  • VOLACCI  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Websites] Use Rich Snippets to Increase Click-through Rates with the Schema.org Module for Drupal
    This helps the search engines understand your website better. For example, on your product website, is “4” the price? With a Drupal website and the handy Schema.org module, getting your content to stand out is easier than you might think. Ever thought about how much content is uploaded to the Internet? and Bing. The weight?
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Websites] How Marketers Ruin Infographics (and How to Save Yours)
    If you want your infographic to get shared and bring long-term, evergreen traffic to your website, you want to keep the data as current as possible. Every little bit counts!). 6) It Only Lives on Your Website. For the past few years, creating infographics has been all the rage. Launching a new product? Create an infographic about it.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Websites] Corporate Marketing Meets The Real World
    Website and social media are great, but monitoring visitors, leads and engagement is the key to honing and perfecting your strategy. Can traditional corporate marketing survive an apocalypse? Alistair Norman , Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Chinese whispers.
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