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  • ANNUITAS  |  TUESDAY, JULY 15, 2014
    [Websites] Marketing & Sales Misalignment…the Impact
    When sales and marketing aren’t speaking the same language, it presents itself in everything from product brochures, your website, to face-to-face visits. It’s as as inevitable as death and taxes…marketing and sales misalignment. Content is ineffective. It doesn’t. Leads” are rejected. Again, wasted time, effort and money.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Websites] Google Kills Authorship, Photos and All
    According to a Google+ post yesterday by Google Webmaster Tools'' John Mueller, Google is removing authorship results from search and won''t be tracking the rel=author tag data anymore (it''ll be treated like any other type of markup on your website, and "won''t cause problems," according to Mueller). First it was Authorship photos.
  • HUBSPOT  |  FRIDAY, APRIL 26, 2013
    [Websites] 11 Clever Ways to Nurture Leads With Your Business Blog
    Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website. And while establishing credibility as a publisher is definitely a good thing, you also want your website visitors to know that you sell stuff too.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 5, 2011
    [Websites] Best SEO Link Building Guides, Techniques and Tools of 2010
    How can you optimize the internal link structure of a website? Pointing out that “The link architecture/structure of a website is extremely important for the SEO because it affects the search engine crawling, the indexation and the PageRank distribution. Which tactics do the “experts&# believe will work best in 2011?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Websites] The Definitive Guide To Engaging Content Marketing
    It’s the right fit for your channel – whether it’s being used on your website, in email, on social, or elsewhere. Author: Ellen Gomes Content marketing is the process of creating valuable, relevant content for the purpose of attracting, acquiring and engaging your audience. As a result, marketers are challenged by attention scarcity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 8, 2013
    [Websites] Klout innovation will power search engine results
    Earlier this week Klout announced a significant commercial partnership with American Airlines — everybody with a Klout score of 55 or over gets rewarded with free access to American’s network of airport club lounges, even if they are not flying on that airline. You read that correctly. Why this matters. Influencers and search. by Mark W.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 12, 2013
    [Websites] Social Sales | How To Avoid Being Seen As “Just Another Salesperson”
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. In order to begin this discussion, we must first acknowledge that many folks have a negative view of salespeople and of our profession in general.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Websites] Top Marketing Predictions For 2014
    Brands will also begin to partner with publishers, not to create “native ads” but with real content partnerships that create valuable information for the brand and publishers websites (paid and owned media) and that moves through the social web (earned media). think I had the topics right. Big Data marketing (personalization).
  • SAZBEAN  |  THURSDAY, APRIL 25, 2013
    [Websites] Top 5 Tips for a Successful Kickstarter Campaign
    It is a crowdfunding website that was created in 2009 in the lower east side of Manhattan. If you’re just thinking ‘where can I get a website made’ – and then post up a campaign based around your personal site, which isn’t helping anybody – then it’s likely to be rejected. The answer is: lots of people. Just use your common sense.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 9, 2013
    [Websites] The Six Keys to Small Business Social Media Marketing Success on Facebook
    Have you generated 50% of your website traffic from Facebook? After their Beta website launched on March of 2012, they turned their attention toward Facebook advertising. They promote links to their user’s profiles, rather than their own website’s landing pages. Ciaran Connolly, co-founder of Profile Tree, has. Set a Goal.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Websites] 12 Important Places You're Forgetting to Add Calls-to-Action
    On Every Page of Your Website: Without a doubt, every page of your website should include a CTA of some sort. For all other website pages, try to align your CTA with the content of the page as well as the stage of the sales funnel the visitor is likely in if they're visiting that page. it's a content promotion problem.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 26, 2010
    [Websites] 3 Superb Ways to Learn B2B Demand Generation
    Website (Free). Since the #1 challenge of businesses is sales-ready leads (Almost 7 out of 10 say it’s their top problem, according to MarketingSherpa), business leaders need to learn B2B demand generation. At Find New Customers , our tagline is “ Lead Generation Made Simple.&#. How to Find New Customers (Free). We care.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Websites] Fulfill your resolution to blog in 11 steps
    In addition to that work, you’ll need to maintain your blog website, you’ll need to sort out site moderation, become somewhat of an expert in WordPress, Drupal, Xoomla, Movable Type, Typepad, Tumblr, Squarespace, Blogger, or whatever you choose (choose WordPress). Good for you. Starting blogging is not going to be easy for you.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Websites] Sales and Marketing: The technology behind CRM
    Marketing automation helps the marketing team track prospects’ behavior, such as website visits and social media interaction, and then respond to that behavior with what the prospect is looking for, at the time they are looking for it and on the channel where they are looking. Marketing, Sales (and IT) alignment.
  • VIDYARD  |  MONDAY, JUNE 22, 2015
    [Websites] Video SEO Making You Craz-EO? Try These Helpful Tips!
    Not only will video help you be found more easily, it will help make sure your website or content is chosen by searchers, since search results with video have a 41% higher click-through rate than plain text, according to an aimClear study. It’s serious business, and ultra-important. Why else would it get the “acronym” treatment? Content.
  • EB2BLEADS  |  WEDNESDAY, APRIL 6, 2011
    [Websites] Measuring Marketing Effectiveness Online
    That's fine if you're using your website as a central engagement platform. If you're creating news or blog article content, people who like it may submit and share it on websites like Digg or other social websites and even communities like LinkedIn. These websites allows users to submit content and vote on it.
  • WORKFACE  |  TUESDAY, JUNE 12, 2012
    [Websites] Are You Using the Social Business Model in Your Company?
    Presence – these conversations may originate on the company’s website or elsewhere online (e.g., publication websites, industry portals, or social networking sites such as LinkedIn or Facebook). Customer Support. Recruiting. Crowdsourcing. Internal employee collaboration. Sales. Product Development. Supply Chain Operations.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Websites] 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
    Your ultimate goal of participating in social media is likely to drive traffic back to your website so you can convert those visitors into leads. If that's the case, you'll want to make it as easy as possible to direct your social media fans and followers back to your website where those conversions can take place. Are you in the U.S.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Websites] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    As it turned out, another internet user had purchased the image from the stock photography service and uploaded it to a photo-sharing website under a Creative Commons license. Including visuals on your website''s homepage can help tell a much stronger story than text alone. Embarrassed, I quickly investigated. Scary story , right?
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 19, 2010
    [Websites] What Home Improvement Taught Me about B2B Content Marketing
    For instance, before investing in a social media or other program that will drive people to your website, make sure your website is in order first. My husband and I have a 1940s bungalow, and, like most homeowners, we have a long list of home improvement projects. and how to find the right person. Lots to do, but where do you start?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Websites] How to Marry Digital and Human-Touch B2B Marketing
    Marrying your digital outreach – websites, blogs, email campaigns, landing pages and social media – and the human touch of inside and in-person sales may be just what you need. It’s 2014 and we believe it’s time for something old and something new – for a marriage made in…well, business. It’s fast. It’s easy.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Websites] Social Media Marketing Tools For B2B Marketers
    We think it’s important to analyze data that can be used to improve your campaigns – like knowing which LinkedIn Groups generate the most website traffic or which messages spark conversations. 3. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Campaign Based Publishing.
  • ENGAGE  |  MONDAY, MARCH 19, 2012
    [Websites] Why Every Second Counts on the Web
    I f it took a website as long to load as it takes you to finish reading this sentence, you’d probably have abandoned it by now. And if you’re still here: congratulations, you’re in the patient minority. Here’s an official looking infographic to back up the claims: Source: OGP [Image: adactio ].
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 15, 2010
    [Websites] Savvy Week in Review - Oct 15
    How can the leaves already be turning?! If like us you feel as though the days are whipping by, sit back, relax, and soak in these great reads. We promise they're worth your time! Are You Defining Now or the Future? by @ardath421 Think your sales and marketing teams are in lockstep? Should we stop marketing to the CIO? Check out her solutions.
  • EB2BLEADS  |  SATURDAY, MAY 7, 2011
    [Websites] 3 Critical Components Of An Integrated Marketing Automation System
    It must also be able to profile leads on your website to determine their appropriateness for a sales engagement and have the ability to pass that data to a sales team as seamlessly as possible through a CRM interface and eventually close that lead off into a sales if it converts and have that data registered with the marketing system.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Websites] Our Home Page Work-Over at Find New Customers
    Please take your time and look through this website as it is filled with great tips, good ideas and information on optimizing  lead generation. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. What do you think? After (28 Words).
  • VIEWPOINT  |  WEDNESDAY, MAY 15, 2013
    [Websites] The Real Reason Sales People Struggle to Close Opportunities
    By the way, you can blame the IMDb website for the “alpha dog motivational salesperson” tag. This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. Alec Baldwin has got a lot to answer for. And, no, I’m not talking about his appearance in “Dr. It’s a laughable description.
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Websites] Best Web Presence Optimization Guides and Tips of 2011
    Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. That sounds like a Google search to me.”
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 1, 2010
    [Websites] Thought Leadership Interview #9 – Eric Goldman of Gossamar
    But with websites providing all the needed information and prospects being able to find it easily, the process begins with the prospect’s first visit to your site. Blogs and content sharing are critical elements like websites and Inbound Marketing is a very popular blog. So do the same with your website.
  • ACHIEVE MARKET LEADERSHIP  |  FRIDAY, AUGUST 17, 2012
    [Websites] Six Email Marketing Mistakes to Avoid
    Mistake No. 4: Not Linking to Your Website. It seems like email noise is at an all time high–so how do you stand out and insure you’re not ending up in the junk folders?  Check out these 6 mistakes to avoid at all costs: Mistake No. 1: Neglecting Buyer Needs. Mistake No. 2: Blasting the Same Message to All Contacts.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2009
    [Websites] What Barbie and Pong can teach us about Consumer Experience marketing
    As you have probably guessed Barbie has a website , a facebook page and a Twitter account. Dell carried the message through by using Munn in their website as well. Kottcamp believes the goal of all marketing is to drive leads to your website thus all marketing must integrate into your web strategy.
  • SAZBEAN  |  MONDAY, JUNE 14, 2010
    [Websites] Getting Started with Social Media for Your Business
    What are your favorite books, websites or resources for getting started with social media? And it’s a good idea to get familiar with what social media is and how it’s being used and can be used before you do anything else. In order to get familiar, one option is to just dive right in. Crush It!: Post helpful content. Register Now!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Websites] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Web Site : In April of 2010, the AP replaced web site (two words) with website (one word). ” Related: When mentioning your website (not web site) — print or audio — there is no need to include the “www.” Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” Ready? Thanks.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 1, 2011
    [Websites] For Google, the party is over before it starts
    Facebook is not a website. There are going to be a gajillion articles about Google +, the new “Facebook killer.&#. haven’t seen the platform yet. haven’t tested it. I don’t care about Google’s legacy of failure with other abysmal attempts at the social space. “Then no.&#. “What if it was $500?&#.
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Websites] Google I/O and the Push for Better Context
    But the big-picture takeaway, to me anyway, was that Google, across almost every part of its business, is trying to create a world where websites know more and more about us and where marketers can deliver better, more tailored information and content. Google Now is a voice-recognizing smart assistant.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 11, 2015
    [Websites] How To Illustrate Popular B2B PPC Performance Metrics
    Not only will we often uncover several different conversion “actions”  on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. The extended sales cycle we face in B2B online marketing adds to the confusion. Here are three essential metrics.
  • HUBSPOT  |  THURSDAY, AUGUST 23, 2012
    [Websites] Answers to Your Top 7 Questions About the State of SEO in 2012
    So even if they drove traffic to their website for the term "lawyer," chances are, most of that traffic isn't going to turn into a new client. What people experience in the real world, they talk about online. 5) It seems like larger websites need a slightly different approach to SEO. Think about it. Less competition. Quick wins.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 17, 2013
    [Websites] Top 6 Social Media No-Nos to Avoid
    It’s A-okay to use other posts, websites, articles and studies as a source as reference in your own content, but they absolutely must be cited and attributed – no ifs, ands or buts about it. good rule of thumb is, “when in doubt, don’t.” Don’t buy followers or fans: It may be tempting to make social media a numbers game.
  • HUBSPOT  |  SUNDAY, AUGUST 4, 2013
    [Websites] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week
    Earlier this week, The Chicago Tribune made one we couldn''t help but share with you all today: the newspaper mistakenly published a test post on their website. We know you''re down in the marketing weeds all week, and it''s really hard to stay on top of the news when you''re heads-down creating amazing marketing.
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Websites] The Case for Buzzwords
    You can visit her website at www.smartb2bmarcom.com.I have noticed a growing trend lately. There are some big stones being thrown around, and the single, defenseless target has been getting pretty bashed up. Yes, it’s true. Buzzwords have been getting a bum rep. So thought I would take up the cause and make a case for buzzwords.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Websites] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    If your organization has a website, is on social media, and has ever sent an email, you''re ready for inbound marketing. This means optimizing your website, blogging consistently, producing other high-quality content, maintaining a presence on social, and personalizing emails, among other inbound tasks. No one likes to fill out forms.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Websites] Content Is The Key To Social Selling Success
    Forrester reports 70% trust content provided by an individual, while 10% trust ads on websites (think about the tweets that point to the registration page). Content marketing is the key to open the door to your social selling success. Yes, helping to frame the business opportunity and presenting features and benefits are essential.
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Websites] Social CRM for Small Business
    You can go directly to their website or through the Mi6 partner page here. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. wanted to learn more about Jon, why he founded Nimble and his vision for the product. But, Nimble is much more. love it!
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 10, 2010
    [Websites] B2B Marketing Analytics
    Part of the data you need comes from your website and partly it is from your CRM system. On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? Optimize ROI.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Websites] Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
    In 2013, Giving Tuesday planned for an even more successful national day of giving than 2012 with a redesigned website, materials for nonprofit partners, idea resources, promotional incentives, and awareness-raising activities on social media. In a previous post, we shared 12 notable highlights from this year''s Giving Tuesday. And why not?
  • SAZBEAN  |  THURSDAY, APRIL 14, 2011
    [Websites] Social Media Success takes Planning
    Ignoring your website or blog or where ever you want people to go to if they’re interested in buying means a lot of lost effort (and revenue). If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc. If not, what do you hope to accomplish by running the contests? photo by jurvetson , on Flickr).
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 28, 2013
    [Websites] Top 10 Marketing Blog Posts of 2013 (So Far)
    Have you ever discovered a piece of your own work copied word-for-word on another website or blog without being given proper credit? And if you’re a small business, having a website with informative, engaging content is crucial to marketing and growing your company. And, we’re still goin’ strong! Read More. 9. Read More. 8.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 5, 2013
    [Websites] Simple Tweaks to Improve Social Media Lead Conversion
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. You have taken the time to create and implement social media lead generation strategies.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Websites] How to Get More Out of Your Content Promotion
    Create Banner Ads And Place Them Your Website. Once a new content piece has been completed, create an engaging banner ad or tile illustrating the content and place it throughout your website, particularly your homepage. by Dayna Rothman You have worked hard to create some awesome content. Now what? Write a press release.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Websites] Gap, Starbucks, Vodafone & Airbnb: 4 Important Lessons From Famous Rebrands
    From establishing goals, to iterating on designs, to actually implementing your branding changes on your website and across all of your marketing channels, it’s a lot of work. I was part of a rebrand at a startup a few years back. The 2011 rebrand also included a new, responsive website design. Some of them were successful. All caps.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 8, 2013
    [Websites] Are You A Cynical Sales Rep?
    Saturday morning I was up early with my 6 year old eating waffles and watching videos on his favorite website Wimp.com. I turned the big 4-0 this year, yuck. It seems like just yesterday that I had started my sales career. Back then I would have described myself as an eternal optimist. No point in dwelling on it. Do you go to negative-town?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Websites] Quiz Mania: Why We Love Taking and Sharing Quizzes
    Carwow, a British website that helps people choose and buy the right car, created a quiz titled “The world’s hardest car quiz.” It has been taken more than 215,000 times, and it’s another solid example of how to write interesting questions centered around a subject that is compelling to the audience. Brief History. That episode aired in 1996.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Websites] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    Before setting up automation, we suggest setting up an email sign up form on your business’s website. Both of these sites make it easy for small business owners to establish “information collection points” on their websites. Implementing automated features make attracting and maintaining customers a snap. Save time.
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Websites] How to Determine Which Social Media Site is Right for Your Business
    Make sure you have closed loop website analytics in place to help you track the traffic, leads, and of course, sales that come from social media so that you can evaluate the results. 3. Not every social media site is right for every business. Your customers and potential customers may not all be using Twitter or Facebook. Get started now!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Websites] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    Come to think of it, I recently noticed that one of my many plumbers (don’t ask) uses a system developed by a funeral home website firm. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader. social data.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Websites] Content vs. SEO: Which is More Important?
    Current website design (including degree of technical errors). If your website is rife with technical errors, poor site structure, and bad design, adding more content will likely be a waste of time since that content is unlikely to rank due to technical issues on the website. Industry / website niche.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 14, 2013
    [Websites] The Five ¨ C ¨ That Rules The Social Media Influencers (or Ambassadors)
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Featuring Contributions from Global Thinkers. Comments Thanks Steph. Do not hesitate to share with your community, by Raymond Morin Very valid.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Websites] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    Not only should you be creating personalized sales enablement content for your sales team; you should be arming them with lead intelligence used to create all that content so their messaging can be better, too. 7) Keeps Your Website Fresh. Visitors who return to a website only to see the same offer over and over are probably not thrilled.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Websites] Facebook Updates News Feed Algorithm to Balance Content From Friends Vs. Pages
    If you're finding your reach is declining, you might want to beef up the content on your website and then improve your social sharing options. Today, Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience. Every time Facebook updates its algorithm, brands and marketers freak out.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Websites] Think Like a Publisher: 3 Tips to Generate More Leads
    Successful inbound marketing is all about attracting and converting more visitors to your website. Inbound marketers use calls-to-action to send website visitors to landing pages, where they can exchange contact information in exchange for an offer. The offer could be a webinar, guide, consultation, or something else of value.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Websites] SlideShare Introduces Support for Infographics, a Big Win for Marketers
    It''s just as easy to upload your file , embed them on your blog or website, and share them on your social networks as it is with presentations. This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. We''re thrilled about this new feature.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 25, 2012
    [Websites] What’s The Purpose of Your Blog?
    Can you image a business today without a website? This month marks three years since I started blogging on Tradesmeninsights.com. With over 500 posts in the system and over 500 followers who are signed up for my monthly newsletter , I thought I’d reflect a bit on what’s come out of all my efforts over the past three years.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Websites] 5 Keys to Using SlideShare for Maximum Impact
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. If you’re a B2B marketer, SlideShare deserves your attention. Featuring Contributions from Global Thinkers.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Websites] Savvy Week in Review - August 5
    Meghan Casey gives us a look at how to clear website - and bedroom - clutter. How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! Think again. by @briansolis. Are you tuned in?
  • SMALL MANUFACTURER BLOG  |  FRIDAY, APRIL 17, 2015
    [Websites] Innovative NH Program Trains Students for Advanced Manufacturing Jobs
    Registered student members of the AMPedNH Connect community can view available job postings and submit application and resume materials directly through the website. For more information about AMPed NH, visit the website. The state lost thousands of jobs. Electronics and Electromechanics. Engineering and Programming. Article Citations.
  • B2B IDEAS @ WORK  |  THURSDAY, JANUARY 20, 2011
    [Websites] Social Media Minute: 11 Twitter Uses for B2B Marketing
    Just in time for 2011, here are 11 uses for Twitter for B2B marketing: Post links to your website, blog, e-newsletter or anything else digital on your Twitter account. Link to articles or anything else that will support what you’re tweeting — show your followers that you’re credible. Conduct Twitter interviews.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Websites] 10 Inbound Marketing Myths It's Time to Leave Behind
    Let''s look at what they are. 1) Inbound marketing is basically just putting white papers on your website. I''ve often talked to well-meaning marketing directors and CEOs who think they are doing inbound marketing. When I ask them about it they say "yeah, we have some white papers on our website and we''re gathering email addresses with them.
  • HUBSPOT  |  SATURDAY, MARCH 7, 2015
    [Websites] Is Personalization Creepy? 6 Experts Weigh In
    If so, I’m not sure you really understand why websites and marketers personalize. When talking to marketers who think tracking and personalization are creepy, I like to compare their website to a brick-and-mortar store. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Add Value.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Websites] February Fan of the Month – Christine “CK” Kerley
    Check out her website and awesome content at  [link]. The B2B demand generatio n company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. This young lady is a dynamo and passionate marketing expert.
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Websites] 6 Steps to a Content Marketing Plan that Can Drive Conversions
    Before you initiate your content plan, it is essential to look at analytics in order to understand your website visitors – what they are looking for, which pages they visit, how much time they spend on a page, and so on. How do they behave on your website? All over the world, marketers agree – content marketing is hot!  Key Takeaways.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Websites] 10 Quick Tips for Getting More Business Value Out of Twitter
    You can do this by adding a new field to the forms on your website. Here''s a thought: The keywords that drive the most traffic to your website from an SEO perspective could also be really helpful for your social media strategy. Wouldn''t it be great to use social media to target people who have taken certain actions on your website?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 26, 2013
    [Websites] The Power of Audio Based Social Media Marketing
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. When looking at social media marketing, we all tend to concentrate on the main forms of content that can be produced: Text, Photo, and Video.
  • INBLURBS  |  THURSDAY, MAY 17, 2012
    [Websites] 4 Steps How Closed-Loop Marketing Can Help you Grow your Revenue
    Every company online have lead capture pages and useful content that drives traffic to their website or business online. Online Business has developed tremendously in recent years. To promote business online, there are many important marketing strategies adopted by companies to generate revenue for their business. About Closed Loop marketing.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 19, 2011
    [Websites] Suggestions on How to Make Sense of Google+
    Show off your Google profile – by putting it on your blog or website. have to believe that if Google is involved then it has a pretty good chance of succeeding. I’ve been on it and have started building my circles, but have yet to fully understand all the ways we can use it.
  • CONFLUENT FORMS  |  MONDAY, DECEMBER 10, 2012
    [Websites] Develop a user-centric content strategy instead of worrying about SEO
    We find this exceedingly amusing, especially when we demonstrate that yes, our websites are being found for most of our major keywords ( we're #2 behind Wikipedia for "rfp" and "request for proposal"). Our favorite two quotes from the article and interview: "Try to work on your website as if SEO was not part of your plan." ".what
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 3, 2013
    [Websites] Ten Questions to Sharpen Your Competitive Differentiation – Guest post by Laura Patterson
    Author : Buffer, Inc Website : [link] --> The post Ten Questions to Sharpen Your Competitive Differentiation – Guest post by Laura Patterson appeared first on Fearless Competitor. Buffer Ten Questions to Sharpen Your Competitive Differentiation. guest post By Laura Patterson, VisionEdge Marketing. Laura Patterson. They are Super fast.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Websites] How to Achieve Inbound Marketing Success in Less Than a Month
    She was not generating leads through her website and didn't know how to make the transition from the traditional marketing methods she had been doing for years. Kathryn had an idea for a whitepaper she could offer as a free download on Ethical Impact's website. Where do you start? Small Business Looking for Results. Marketing Takeaway.
  • ENGAGE  |  TUESDAY, APRIL 19, 2011
    [Websites] 10 Digital Marketing Infographics to Bookmark, Print Out or Stare at For a While
    Look Inside the Data Centers of the Top Websites The only thing growing faster than the ever-expanding cache of content is consumers’ demand for it to load quickly on their screen. I nfographics have come a long way since their early cave-drawing roots. Pictures, as they say, are worth a thousand words. No aspirin necessary. 1.
  • CONTENT MARKETING TODAY  |  FRIDAY, MARCH 9, 2012
    [Websites] Who Advertises on News Sites and How Much Those Ads are Targeted | Project for Excellence in Journalism (PEJ)
    The digital advertising they do get appears to be standard ads that are available across many websites. With digital ad revenue projected to overtake all other platforms by 2016, it is the key to the financial future of news. Are news organizations transitioning their legacy advertisers to online platforms? Via www.journalism.org.
  • MARKETRI  |  TUESDAY, DECEMBER 18, 2012
    [Websites] Introduction to JDSupra: A Powerful Marketing Tool for Attorneys and Law Firms
    To this end, blogging, sharing content on social media, and creating a content-rich website are essential marketing tactics. Blog and Website Links. In the new era of professional services marketing, education (in the form of valuable content) has emerged as the ultimate way to connect with a targeted audience of potential clients.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Websites] 5 Ways Crappy Content Destroys Your Inbound Marketing
    The more links you have from high authority websites, the more traffic and better listing positions you'll generate. If you want your website to appear in search engines and get found by hundreds of thousands of people, you need awesome inbound links.and lots of 'em. We've all heard it a million times: content is king! Forever.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 19, 2011
    [Websites] 4 Ways to Get the Most Out of Your Social Media Marketing
    If you have a blog, start driving them there versus your website. Social media is the “new thing,&# everybody is doing it, maybe I should too! Sound familiar ? Don’t do it because everyone else is doing it; do it because it makes sense as part of your overall marketing plan. out of social media. Here are some highlights: M.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 10, 2014
    [Websites] 5 Traits of Great Marketing Content
    For this reason, it’s critical that your content marketing be consistent everywhere, aligning everything you publish on your website, blog, and social media sites with your brand image, voice, and messaging. Make it available on-demand from your website, iTunes, or YouTube. Eighty percent. Which means you’d better have great content.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 14, 2010
    [Websites] Inside the Mind of the B2B Buyer – New Paths to Purchase
    Assumption : If we optimize our website for search, we’ll attract prospective buyers. Assumption : A nice website and case stories will get people’s attention. (Editor’ s note: We ran this blog post in March but it was so popular and so important, we wish to run it again.). Love hard facts. Hope you do too. Kaput.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 25, 2011
    [Websites] Can you make money managing social media?
    have a friend offering this to customers now and the VA can set-up WordPress websites so inexpensively he gives them away.  Now, here’s the next big question … can you make money managing social media for others? Certainly that is an ideal, but I’m also a realist. ” Medium-sized companies. But it is happening, a lot.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 22, 2015
    [Websites] 5 Essential Tips to Consider before Boosting a Facebook Post
    Boosting website traffic. It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Maximize targeting options.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 5, 2011
    [Websites] What Are You Doing to Make Your Next Email Campaign a Success?
    Add appropriate links - While keeping the copy short and to the point, you can always give them a link if they want more information, whether it’s to your blog, website or other URL. Email is still a valuable and productive marketing tool if used correctly. There are several factors that need to be addressed. Those are my thoughts.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Websites] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    While your website might once have been an indiscernible blip on the world wide web''s radar, it''s now on its way to becoming a super powerful magnet, capable of attracting millions of visitors. Without landing pages, you’ll have a much harder time converting your website visitors into leads. Sounds like a great story. BUSTED].
  • SAZBEAN  |  MONDAY, NOVEMBER 29, 2010
    [Websites] Stand Out with a Custom Facebook Page
    Positioning your mouse over each of the gifts will open them to show a benefit of Mango Languages and clicking any of the gifts or the call to action above will direct you to the Gift of Mango e-commerce website. Facebook! Facebook! Facebook! The page has instructions on how to donate and a schedule of the charities. photo by The 5th Ape ).
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Websites] 8 Types of Content to Help Engage Prospective Students
    But the majority of those visiting your website are just looking for more information -- and are not ready to take the big leap of applying. You need to develop, publish, and share information that these students are looking for on your website, blog, and social media channels -- what we call your TOFU (top-of-the-funnel) channels.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Websites] 8 Myths People Believe About Analytics (But Shouldn't)
    To better understand how many visits and leads you are getting on your website, there are other metrics that are necessary to track using a tool like the HubSpot Sources App or Google Analytics. All interactions on your website are counted as the same visit for the next 30 minutes. Maybe they haven't analyzed their marketing before.
  • ANNUITAS  |  THURSDAY, DECEMBER 4, 2014
    [Websites] The #FAIL with Automation
    In most cases, I am a sponsor of an event, so no, I am not interested in your demand generation or lead generation services (that is part of what my organization offers) and often I am a partner of yours (we are listed on your website, not a prospect) so please, don’t try to sell me. However, there is a downside to automation….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2011
    [Websites] Five Mega-trends: How Social Media is Transforming Government
    “Social media is not a second website, it’s a community.&# — Tristram Perry, U.S. A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. Let’s see if you agree.
  • HUBSPOT  |  MONDAY, MAY 27, 2013
    [Websites] How One Nonprofit Is Using Content to Give Back to U.S. Soldiers
    Last, but not least, Operation Write Home provides a ton of free content on its website for its community. Memorial Day is a special day in the U.S. The whole country takes the day off to spend with loved ones and remember the men and women who have lost their lives while serving in the U.S. Armed Forces. military. The Stars and Stamps Blog.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Websites] The Awesome Power of Lead Nurturing
    “As many as 9 out of 10 visitors to your website are not ready to buy.” ” – Brian Carroll. “Lead nurturing moves the needle in B2B marketing.” ” – Jim Lenskold, the Lenskold Group. ” (MarketingSherpa 2012). Keys to Successful Lead Nurturing – Webinar with Data.com. Kevin Reinert.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Websites] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
    Highlight and Annotate Websites Using Diigo 1. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Websites] Content Marketing Tips for Lead Nurturing
    Email examples: links to by-lined articles, blog posts, links to third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived event links, research reports, blogs, success stories, video, podcasts, third-party articles and website content. What can you send via email? What can you do online?
  • VIDYARD  |  TUESDAY, JULY 7, 2015
    [Websites] 6 Lessons Video Marketing Can Take From Regular Ol’ Content
    These assets are then sprinkled throughout the website so that the most relevant information is delivered to the right people at the right time. Not only do they lack the tools to extract deeper data based on individual views, there’s really no reason for your viewers to come back to your website for more. The result? Why not us?”
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Websites] A Guide to the New Canadian Anti-Spam Legislation (CASL)
    For instance, if someone puts their email address on their website, but doesn''t include a caveat like "but don''t send me anything" or "no spam, please". 3) Someone whose "business activities" are relevant to the message you''re sending has given you their contact info without indicating they don''t want to receive your messages.
  • HUBSPOT  |  MONDAY, AUGUST 12, 2013
    [Websites] 8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content
    SlideShare presentations can make for great visual blog content, and the SlideShare website also gets a lot of traffic. Getting other bloggers and publishers to share your visual content on their websites is a great way to reach new audiences and drive traffic back to your blog. Pinterest, Instagram, and Vine, anyone?) oomph.
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