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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 23, 2014
    [Websites] Social Media and the History of Aggression
    There is a constant dark energy of spammers and bots hammering at our websites every minute, tryng to corrupt and break our honest businesses. There is a constant dark energy of spammers and bots hammering at our websites every minute, tryng to corrupt and break our honest businesses. Yes, it is going to get weird in here today.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 24, 2010
    [Websites] 7 Ways eCommerce Can Grow Their Email Marketing Database
    The truth is that the large majority of visitors to eCommerce websites will not make a purchase and end up exiting anonymously – leaving those companies no opportunity to reach out to potential customers. Running a sweepstakes is a great way to generate buzz and excitement around your eCommerce website. Running a Sweepstakes.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 28, 2013
    [Websites] What is Duplicate Content?: What you don’t know may in fact be hurting you
    But did you know that duplicate content is much more than that, and can, in fact, be hurting your website? And so, you write the content for the page once, and then copy and paste it into each vertical segment, thinking you are doing right by your website visitors. But this “duplication” can be caused by many factors.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 3, 2013
    [Websites] Give Customers Something to Yelp About
    Also provide pertinent information such as your hours of operation, a link to your website and an unlimited number of photos to visually appeal to would-be customers. Yelp Deals give you a competitive advantage when coupled with positive reviews on the Yelp website. Yelp So how do you maximize usage of Yelp? Complete Your Profile.
  • HUBSPOT  |  FRIDAY, NOVEMBER 9, 2012
    [Websites] New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]
    Are you sharing your content to drive traffic to your website that you eventually want to convert into leads or customers? Remarkable," "worth sharing," and "interesting" all work well, too. But, as it often is, reality can be different than what feels true. looked at 2.7 Below, you'll find an infographic detailing my findings.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Websites] How to Make Marketing That People Love [Gapingvoid Cartoons]
    Here's an explanation: Gapingvoid is a website created by Hugh MacLeod, who creates cartoons around ' social objects ,' which Hugh believes are the "hard currency of the internet." According to its website, gapingvoid believes that " Traditional advertising doesn’t work very well. Hands down. Okay, cool. Our thoughts exactly!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Websites] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Web Site : In April of 2010, the AP replaced web site (two words) with website (one word). ” Related: When mentioning your website (not web site) — print or audio — there is no need to include the “www.” 'Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” Ready? Thanks.”
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Websites] 53% of Top Companies Don’t Respond to Web Leads: the Cost of Neglect
    'Prospects are browsing your website all the time. For example, if a prospect fills out a “Request a Demo” form on your website, it’s wise to contact that lead instantly. Different strokes for different folks, but the problem with the latter option is this: 53% of top companies don’t respond to their web leads.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Websites] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
    If a prospect mentioned a website redesign , for example, I might send an email that goes something like this: Hi Mary, Thanks for taking the time to speak with me just now. In the meantime, here are some resources I thought you might find useful and inspiring as your team plans for your website redesign: - Website Redesign Checklist [link].
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 16, 2012
    [Websites] Sprint to the Finish–It’s that time of the year…
    Ken provides Keynotes, consulting services and products designed to improve business performance.             Ken@AcumenMgmt.com                    Website:  www.AcumenManagement.com   Blog:  www.YourSalesManagementGuru.com.  . Sprint to the Finish—–It’s that time of year…  . An upcoming election. Stay optimistic.
  • B2B MARKETING TRACTION  |  THURSDAY, SEPTEMBER 29, 2011
    [Websites] 3 Key Ingredients for Business Social Media Success
    Don’t get me wrong – organic search engine tactics are still valid, but online conversations and content about your products and services that drive traffic to your website really get the attention of the search engines today. So, if you are paying for SEO for your website, consider getting an SEO audit. Be Strategic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2011
    [Websites] Five Mega-trends: How Social Media is Transforming Government
    “Social media is not a second website, it’s a community.&# — Tristram Perry, U.S. A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. Let’s see if you agree.
  • GREAT B2B MARKETING  |  FRIDAY, MAY 31, 2013
    [Websites] B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different
    A large percentage of attendees have done a bit of pre-conference online research, perhaps at your website. 'Last week, I attended a major technology conference on behalf of a B2B software client. In prior jobs I’ve spent hundreds (maybe thousands!) of hours at industry conferences, and it was good to be back in the saddle (so to speak). 
  • SYNECORE  |  THURSDAY, MARCH 28, 2013
    [Websites] 5 Ways to Optimize Your Business for Local Search
    Portal Sites: Make sure your company has submitted an accurate website sitemap to the major search engines, Google and Bing (Bing covers Yahoo). We are living in the days of wine and roses-for mobile devices, anyway. With each passing day, more and more smartphones and tablets are flooding the market. The numbers don’t lie. to 918.5
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Websites] Why Budgets are Shifting to Digital Marketing
    According to the Report, digital marketing is all about lead generation and customer acquisition and retention by way of engagement over website, email, social, and mobile channels. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so? Because digital marketing works. THE BOTTOM LINE.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Websites] 6 Handy Tools to Monitor Social Media Success
    Viralheat analyzes more than 600 data points to provide information on social media trends across the web, including Facebook, Twitter, Pinterest, videos, blogs and websites. Her work includes news and feature articles for publications and websites in a variety of industries, including energy, education, marketing, healthcare and technology.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Websites] The Inbound Approach to Turning More Leads Into Customers
    What do you see when you visit a website like Amazon or Netflix? These websites make the effort (and use the data) to better understand their visitors’ likes and interests and create a personalized website experience. 'Inbound isn’t all about marketing. Target your email sends. Did you open that email?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Websites] A plan to challenge the Facebook monopoly
    ”  Facebook is not a website. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too. 1) Somebody will build a better technology. But who cares? Wrong.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 11, 2012
    [Websites] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    If you want your audience to return to your website, reviewing your most popular blog posts will give you an indication of what your audience appreciates. Writing for your readers and not for search engines is an important part of your business and SEO strategy. This should give you an understanding of what your readers are expecting.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 10, 2011
    [Websites] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    contrast, most B2B websites are deadly dull – products, services, about us and other boring content. It’s clear that deadly boring websites and static, dull content is no longer good enough to get and hold attention in your lead generation programs. B2B Lead Generation | The Power of Great Story-telling. You won!).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Websites] The Revised Approach to Content Distribution
    This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), 'Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. The Evolution of the Content Pillar Approach.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 31, 2012
    [Websites] 7 Ways Your Sales and Marketing Can Align
    Marketers should share detailed information about prospects, letting sales know when prospects are currently on your website or tweeting about your product. by Sylvia Jensen | Tweet this Here’s what we know. When sales and marketing are on the same page, performance is better.  How to do it? Ride Together. No, not fun days out together.
  • SAZBEAN  |  THURSDAY, DECEMBER 23, 2010
    [Websites] Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
    Add any additional content You can add widgets to show you content from all sorts of social networks, websites, and specific searches. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on social media monitoring posted September 24, 2010). Be safe, and just login to save.
  • SAZBEAN  |  MONDAY, NOVEMBER 8, 2010
    [Websites] Understanding the Value of Your Customers
    If you’re running advertising on a website and it’s costing you $3000/month to reach 100,000 people, but only has a click through rate of 0.3%, you’re paying $3000 to have 300 people click on your ad. Customer Lifetime Value. Let’s say that the typical customer spends $100/month and does business with you for 2 years.
  • EB2BLEADS  |  THURSDAY, DECEMBER 1, 2011
    [Websites] How Do Micro & Small Businesses Generate Leads Like Bigger Companies
    In some cases small and micro businesses already have a website and they’ve probably done or are doing some pay per click ( PPC ) and search engine optimisation ( SEO ). When you mention the word lead generation to most businesses they usually envisage a team of sales people pounding the phones. It just hangs there in web limbo.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2012
    [Websites] Where Social Media Marketing Fits In Your 2012 Budget?
    To this end, create a blog and integrate it with your website. Where appropriate, link to products on your website. To this end, leverage your internal media, namely your website, emailings, business cards and email signature files to promote your social media executions. Where is social media in your B2B marketing budget?
  • TOM PISELLO  |  FRIDAY, NOVEMBER 5, 2010
    [Websites] Trend Micro Risk and Compliance Assessment tool (powered by Alinean)
    The tool, accessed from Trend Micro’s website, can help the users identify ways to improve their company’s current security practices and the resulting benefits from the improvements. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). CIO Priorities for 2011 Indicate Continued Frugaln.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JANUARY 7, 2009
    [Websites] Best of 2008: SEO Guidance, Part 1
    In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [Websites] B2B prospecting data just keeps getting better
    Self-identifying keywords used on the company website (ALC). '(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.  Technology usage “intensity” score, by product (HG Data).
  • BIZNOLOGY  |  FRIDAY, JULY 25, 2014
    [Websites] 5 point quality assurance checklist for your social media posts
    For example, we at WEBSITE work with many copywriters and bloggers, and if posts contain even miniscule errors, our audience notices instantly. 'Your social media engagement traffic, engagement, and exposure are critical to your success. You need to score home runs with every piece of content. Do your posts contain a call to action (CTA)?
  • BIZNOLOGY  |  MONDAY, MAY 12, 2014
    [Websites] The end of the digital free lunch
    If the rules change, brands may also find themselves paying more so that their websites load faster for visitors. 'Your social media marketing campaign may become a lot more expensive in 2015. Thank Tom Wheeler for that. Or so they thought. That perceived digital free lunch never really existed. The End of Net Neutrality. Which do you choose?
  • VIEWPOINT  |  THURSDAY, APRIL 28, 2011
    [Websites] Is Your Web-based Content Driving Away Sales Leads
    It gets worse, since even if the buyer finds you, IDG Communications says: IT buyers found relevant content on a vendor’s website only 42 percent of the time. Today's guest blogger, Reg Nordman, is the Managing Partner for Rocket Builders , a Vancouver based sales and marketing consultancy for high growth companies. source: Marketo ).
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 9, 2013
    [Websites] How Do You Repurpose Your Content?
    Repackaging and republishing in different ways to drive traffic to your website – these are the driving forces on the internet. 'We all work hard developing content and sometimes forget to spend as much time promoting it. Our content is relevant around the world and we need to re-share. Multi-media - Repurpose into a podcast or video.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Websites] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    Let’s take a look at a few of the tactics B2B marketers use to capture data about prospects and gain additional insight into who those people are and what they want: Visitor tracking : Most website visitors won’t convert into a lead right away. Progressive profiling: Don’t make prospects provide too much information, or they’ll click away.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 2, 2013
    [Websites] 10 Questions to Help Audit Your Social Media Strategy in 2013
    1) Are your activities on the various social media websites aligned with where your target customers are spending their time? If not, you need to re-consider your entire content marketing strategy, especially if you are not seeing increased website traffic from social media despite your increased following there. Welcome to 2013!
  • HUBSPOT  |  MONDAY, JUNE 7, 2010
    [Websites] Glossary: 39 Blogging Terms to Know
    Frequently it's a type of website or part of a website. It is a software program that allows you to add content to a website more easily. HubSpot for instance has a CMS through which you can manage your website pages, landing pages and blog. 39 Commonly Used Blogging Terms you Must Know! say what? Connect with HubSpot
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 17, 2011
    [Websites] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    contrast, most B2B websites are deadly dull – products, services, about us and other boring content. It’s clear that deadly boring websites and static, dull content is no longer good enough to get and hold attention in your lead generation programs. B2B Lead Generation | The Power of Great Story-telling. They are complex.
  • NUSPARK  |  WEDNESDAY, JANUARY 16, 2013
    [Websites] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
    Industry research and news websites. Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Awareness.  Ways to.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 14, 2013
    [Websites] ROI, Trade Shows, Sales
    For more exhibition marketing tips and stand design inspiration visit their website. *. This guest post was supplied on behalf of exhibition stand contractors RB Design & Display. Trade show marketing is an extremely effective way to boost your company’s profile, and boost your sales. But it can also be challenging.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 19, 2012
    [Websites] 5 Marketing Tools I Am Thankful For
    Warning: it is very easy to get lost in the data when analyzing your website, so I recommend only allocating a couple hours per week for this, or you’ll spend too much time with too little return. Without these tools, it would take more resources, time, and energy to accomplish routine daily tasks.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 28, 2010
    [Websites] 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two
    What works when a person first hits your website is not what will work when they are in the later stages of the sales cycle. . Last week, I talked about the first five winning habits you can adopt for more B2B marketing success in 2011.  You can find that article here.  Following are habits 6-10. Habit 6:  Work your social media plan.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [Websites] The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]
    HubSpot's latest research, " Lead Generation Lessons From 4,000 Businesses ," reveals that the more landing pages a business has on its website, the more leads it generates. The beauty of providing a variety of different offers on your website is that you'll tremendously increase your chances of generating leads, and here's why.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 17, 2012
    [Websites] Mobile Marketing 101
    This means that more people will find your website and learn about your business on their smartphone than on their laptop or desktop. Several factors will converge in the next few months that will produce a massive mobile marketing explosion. Other growth models projecting into 2020 and beyond are even more staggering. will have a smartphone.
  • HUBSPOT  |  TUESDAY, OCTOBER 23, 2012
    [Websites] 12 Places Businesses Should Be Collecting Online Reviews
    If nothing else, you could take this website as a lesson in excellent content creation. Some businesses use their social presence and website to encourage online reviews. Your Website. Angie's List, LinkedIn, or Google, it's handy to have a place on your website to publish their kind words. Until today. Dun dun dunnn!!!
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, FEBRUARY 12, 2012
    [Websites] Manufacturers Use Evaluation Kits for Effective Lead Nurturing
    Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Still not convinced?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [Websites] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    This is far more effective than making unsubstantiated claims on your Website. I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. That’s not the only good news for blogs. See chart below ).
  • WRITTENT  |  WEDNESDAY, MAY 1, 2013
    [Websites] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    Linking out to authoritative, trustworthy websites like Wikipedia, known thought leaders in the field, or any domain ending in.edu or.gov creates a better user experience and shows search engines you truly want to help searchers. Link to Product, Landing, & Sales Pages on Your Website. Publish Regularly. Don’t Forget Meta Data.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 23, 2013
    [Websites] Encore: Changes in B2B Marketing – My interview of Paul Dunay, CMO of Maxymizer
    Author : Buffer, Inc Website : [link] --> The post Encore: Changes in B2B Marketing – My interview of Paul Dunay, CMO of Maxymizer appeared first on Fearless Competitor. 'Buffer. Influencer strategies and why they’re important . Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 22, 2012
    [Websites] Sales Lead Generation: The Hub and Spoke Marketing Approach
    Blog articles, social media, pay per click, YouTube videos, Slideshare presentations, and links on your website all can drive people to that landing page. Hub and Spoke Marketing Plan from Find New Customers, Inc. By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Keep it simple.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 8, 2011
    [Websites] Thank you, Aplicor!
    few months later, my business went dark – no website, no blog and no email. Find New Customers “property” was returned – 20 months after the fact. FearlessCompetitor.net and FearlessCompetitor.com both point to this blog. For a brief moment in 2009, I headed marketing for a small Florida CRM software firm. refused.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 8, 2011
    [Websites] Interesting insights from Google Analytics
    SEO is our # source of website traffic. B2B Lead Generation | Traffic Sources. Check out this image. Some interesting data here. Our take-away follows. Conclusion 1: The most popular source of traffic to Find New Customers is organic search. That means when people type keywords like “ B2B Lead Generation &# into Google, we show up.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 2, 2011
    [Websites] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers  - a website filled with great free content on B2B lead generation and marketing. B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio just one week from today. Break a leg, Trish!).
  • FEARLESS COMPETITOR  |  MONDAY, MAY 9, 2011
    [Websites] The “Who is Best?” Buying Phase
    We’re honored if you would use it to create links from your website or blog. Lead Generation Companies | The “Who is Best?&# Buying Phase. If you’ve read the highly acclaimed white paper, How to Find New Customers , you’re already familiar with the customer buying process in there. How to Find New Customers.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Websites] B2B Lead Generation: The Power of Video
    This is why we publish our Laugh and Learn series every Friday – on our website, Vimeo and YouTube. Do Salespeople Need More Leads? Yes, Indeed! B2B Lead Generation Using Online Video. One of the key theme in B2B marketing is video. Should you have a YouTube channel? Yes, you should. Want to see a great example of a B2B video?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 29, 2010
    [Websites] 4 CEO Priorities in 2010
    out of 100 in HubSpot’s website grader. Price WaterhouseCoopers recently released their 13th annual Global CEO survey. Thanks for Arthur Clark of Clark Search Group for sharing it.) But my busy readers don’t have time to read the whole report, so I share the 4 key points here.  ’ You’ll get key take-aways quickly.
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 19, 2009
    [Websites] How to start the new year with a bang
    If you think about it, customer intimacy will help you in all aspects of the businesss: Website content. In a short time, the holidays will end and we’ll all be back at work looking to crank up revenues to make 2010 a great year. So what can you do to ensure the new year gets off to a great start? How do they make decisions? Blog posts.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 25, 2010
    [Websites] Juan Eloqua's Grande Guide to Lead Scoring
    All the content you have that addresses one problem-to-solution scenario, whether in your nurturing track or on your website, blog, etc. Eloqua has released the first in a series of B2B marketing guides labeled the Grande Guides. This first one is on Lead Scoring. If you haven't met Juan, you should. Is it in the wrong place in the track?
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 14, 2012
    [Websites] Green shoots? Highlights from the B2B Barometer survey
    Website development (9%). Double dip recession.  Greek bond defaults.  Spanish bailout.  We’re clearly not quite out of the ‘Great Recession’ yet. But we B2B marketers have always been an optimistic bunch.  . The latest B2B Barometer survey explored the opinions of 128 B2B marketing professionals collectively controlling budgets of £29.1
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Websites] How to Get More Out of Your Content Promotion
    Create Banner Ads And Place Them Your Website. Once a new content piece has been completed, create an engaging banner ad or tile illustrating the content and place it throughout your website, particularly your homepage. by Dayna Rothman You have worked hard to create some awesome content. Now what? Write a press release.
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Websites] Selling is Easy! (If You Get the Right Support)
    Almost everyone is doing some kind of marketing online now, whether it’s as simple as having a website, or as in-depth as using a range of social media channels to target their audience. Could you make your sales process as easy as 1, 2, 3? As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling).
  • MARKETRI  |  TUESDAY, DECEMBER 4, 2012
    [Websites] Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps
    At the very least, be sure to link to your Company Website, Blog, and other Social Media Profiles in the “Other Profiles” and “Links” sections. Have you been able to use the social network to improve search results for your blog or company website? Thus, I present my 5 step guide to using Google+ for SEO.
  • VIDYARD  |  FRIDAY, JANUARY 16, 2015
    [Websites] Free Forrester Report: Personalized Video can Help Increase CTRs by 985%
    When Jack, a 60-year old marketing executive shows up to your website on Monday morning and sees a video of Jill, a 30-year-old sales rep, he immediately assumes (likely subconsciously) that this isn’t a product or service that’s relevant to him. 'People are inherently selfish. Sorry, err no offense! It’s crazy really.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Websites] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    Hey SSSA, First of all, great job taking initiative on your business idea by setting up your website and social media accounts. Before you build the house, you need to lay the foundation -- and for your brand, that foundation is the keyword list that you''ll use to write the content of your website, blog, and social media posts.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 21, 2014
    [Websites] Your Teleprospecting Question Workbench
    Huffington Post calls him one of the top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. 'Sales Prospecting Perspectives is pleased to bring you a guest post from John Jantsch , a marketing consultant, speaker, and the acclaimed author of several bestselling books.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Websites] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Working on a website page that needs to drive visitors to a coupon? Data from Dan Zarrella shows that specific diction in your social calls-to-action help drive engagement, but another great way to drive social engagement is through social CTAs on other assets of your website, landing pages, blog posts, and so on. Social Share CTAs.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Websites] 76% of Businesses Use Email for Event Marketing [New Data]
    Word of mouth' and 'website' were the 2nd and 3rd most frequently cited. Although over 50% of marketers indicated they use their website, a surprising percentage of marketers continue to use labor intensive tactics, like postal mail and phone calls. ” The results revealed that: On average, businesses use 5.5 Connect with HubSpot
  • HUBSPOT  |  SUNDAY, MAY 26, 2013
    [Websites] Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week
    Changes include an “authority boost” that gives authoritative websites in specific industries, communities, or fields a lift in search rankings. Penguin 4 also includes more sophisticated link analysis software that better understands website links. 'It''s been a busy week for companies like Google, Yahoo!, But we''ve got you covered.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 20, 2015
    [Websites] How to Blog Workshop February 20, 2015 in Los Angeles
    Jennifer began blogging in 2009 and saw first hand how the blog increased awareness of her expertise, drove more traffic to her website and made her phone ring! 'A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. Who Should Attend? Tom N., Mike M.,
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Websites] Engaging in Conversation Doesn't Grow Reach [Infographic]
    In order to be effective with Internet marketing, you need more than just a website. For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. Basically, "engaging in the conversation" does not increase your reach in social media, and here's the data that backs me up.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 8, 2011
    [Websites] Do You Know The Most Important Number In Marketing
    And with this new landscape, comes a new way to measure success: Folks, the most important number in marketing today is the percent of your leads that comes from inbound sources such as your website, search and social media. We setup a website. This includes your website, inbound search and social media. Volume. Viscosity.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Websites] The Ultimate Guide to Optimized Social Media Updates
    Include a Link Back to Your Website: One of your goals for engaging with followers on Twitter is to generate traffic and leads back to your website, right? It should be, and the best way to do this is to include links back to your website in your tweets -- to blog posts, landing pages , and other content. Am I being engaging?
  • SMALL MANUFACTURER BLOG  |  SUNDAY, MARCH 27, 2011
    [Websites] Three Things Cap’n Crunch Taught Me About Facebook Engagement
    You can also run contests that might not otherwise work on your blog, Website, or e-newsletter. Tweet I admit it. I’m still learning how to use Facebook Pages for B2B and still feel somewhat uncomfortable doing so. However! Before social media, you would have never known that I adore Cap’n Crunch cereal and have since I was a kid.
  • CONNECT THE DOCS  |  TUESDAY, NOVEMBER 23, 2010
    [Websites] Killer Questions to Ask Before Starting a White Paper Project
    Her website is Ten Ton Marketing. Website ThatWhitePaperGuy. Find her website at Global Copywriting. ThatWhitePaperGuy - Gordon Graham’s website, especially the Articles section under Resources. " Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. " Who is the Target Reader? Janice King.
  • SAZBEAN  |  FRIDAY, NOVEMBER 12, 2010
    [Websites] 10 Traits of Highly Effective Blogs
    How many times have you ended up at a blog or website only to be left wondering what in the world it is about? This post is a stop along Tanya Peterson’s Blog Tour 2010. Tanya is the blogger behind Blogelina , where she writes about blogging your way to success. inter-related. consider them all important! Good Community. Engagement.
  • PAUL GILLIN  |  TUESDAY, MARCH 1, 2011
    [Websites] Got a Cause? Pen a Poem. Win 10 Grand.
    Select the CTK Foundation tab located on the www.communitytech.net website. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S.,
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 25, 2014
    [Websites] My Team is Behind on our Numbers. We are struggling to catch up.
    For instance, suppose you redo your website and start a blog and ebooks plus other content. 'Those words came from a sales representative  in the Boston area yesterday. I felt sorry for this sales guy. In my mind, companies struggling to make their numbers on the last few days of Q3, like this company, have a failure in marketing.
  • VISIONEDGE  |  TUESDAY, JANUARY 7, 2014
    [Websites] Translate Data into Business Value with These Four Tips
    This 20 year old concept can be very helpful as we all try to grapple with Big Data, that mountain of unstructured data being generated from social media, websites, video, store transactions, etc. It is important to remember that whether structured or unstructured, data is at the bottom on the pyramid. Prepare to act.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Websites] Top 10 Ways to Build Lasting Links in 2014
    The first thing you can do is to simply ask your friends, your family, your colleagues, your business partners or your mentors that have their own websites for a link to your own. Having a friend’s animal care website to your tech blog won’t do either of you any good because of how different the audiences are for each site.
  • CONNECT THE DOCS  |  MONDAY, JANUARY 31, 2011
    [Websites] ClickInsights: What was your "Aha" moment in 2010? - Part 1
    This narrows my search, allowing me to drill down to each hyperlinked website listed in these messages and uncover free white papers that have been submitted by Twitter users. Find her website at Global Copywriting. ThatWhitePaperGuy - Gordon Graham’s website, especially the Articles section under Resources. Test it out.
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 9, 2010
    [Websites] 5 Tips for Selling the Value of Social Media Inside Your Company
    “We want our customers coming to our website for information about us, not Facebook.&#. Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. You’re not alone. How many of these objections sound familiar?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Websites] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    They can teach you a lot about your audience while engaging them, growing your reach, driving traffic to your website, and -- drum roll, please -- generating leads! Business blogging not only drives more traffic to your website, it also can become a major source for lead generation down the road. We''ve all been there.) 2) Checklists.
  • ENGAGE  |  TUESDAY, DECEMBER 10, 2013
    [Websites] When Google Isn’t the Answer
    'Website analytics have been around since marketers first realized that their web properties were valuable marketing tools. The real reason that these products are still around is because Google collects the information from its analytics and uses it to advertise to the website''s users. Then Google made it free. The Powers Of Piwik.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2011
    [Websites] Blog so you can be taken completely out of context
    They simply assume that people who are reading content from Marketing Conversation or Because the Medium is the Message --or even an article on the corporate Website--are in on the joke. should be linked to their bio on the corporate website at best case or. corporate website if at all possible. Image by quinn.anya via Flickr.
  • HUBSPOT  |  THURSDAY, MARCH 17, 2011
    [Websites] How to Set Social Media Marketing Goals
    Traffic : If you're an ad-supported website, you care a lot about eyeballs on your site. You want to use social media to drive a larger and larger audience to visit your website. You want to use social media to drive people to your website to download a free offer and become a lead. This moment of asking why? Leads: HubSpot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Websites] Key to digital marketing success? Be less digital.
    And then, sometime in the late 1990s, your company probably took all its order forms, sales brochures, and customer service policies to a strange person called a web developer and said, “turn this into a website.” was working in sales and marketing before Facebook … before email … even before computers.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Websites] The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]
    If you''re pinning your original content, add your logo or website URL in the photo -- if folks share your content without attributing it to you, people will still know where it came from. Rich Pins pull in extra data into a pin whenever you or someone else pins specific things from your website. Photographs! Infographics! Logos!
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Websites] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    Website Conversion. 73) The average 2013 website conversion rate is10%, industry-wide. 74) Inbound marketers'' average website conversion is double the rate of non-inbound marketers -- 12% vs. 6%. 75) The average website conversion rate for small companies is 8%. 78) The average B2B website conversion rate is 9%.
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Websites] In a Data-Driven World, What Is Highly Effective in Social Media?
    If it’s to drive traffic from a social channel to your website, try posting on Twitter with only 100 characters, which allows you to include an image or a link. Then check: how much traffic did Twitter drive to your website from those posts. Facebook says to use engaging images with less than 20 percent copy on them. Eastern time.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Websites] The What, How, and WOW Factor of Effective Conversion
    purchase would be the most obvious example, but before the purchase there could be an asset download, a website visit, a click, or even… nothing. 'by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. The “What” of Conversion. Yes, nothing!
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Websites] Is social media effective for B2B lead generation?
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Yet many of these same companies eventually come to the realization that not every prospective customer is ready to buy now. Not bad!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 12, 2011
    [Websites] Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 1
    For a complete list of the steps, worksheets, and background materials, visit the Raab Guide Website and download the Vendor Selection Workbook from the Resource Library (registration required). Choosing a marketing automation system is a major decision. disciplined selection process is essential to make a sound selection.
  • BIZNOLOGY  |  THURSDAY, JANUARY 10, 2013
    [Websites] How Digital Marketers Can Shake the Big Brother Mantle
    Although Web-based shopping has become commonplace today – online shopping exceeded $40 billion in the just completed holiday season – in those days, people were horrified that I’d boldly and casually entered my credit card number into an unknown seller’s website. Photo credit: The Shifted Librarian. January 28 is Data Privacy Day.
  • THE POINT  |  MONDAY, NOVEMBER 15, 2010
    [Websites] 5 Ways to Segment Your Lead Nurturing Campaign
    Create a separate track to prospects who haven’t visited your Website in 6 months. The primary means of increasing relevancy is by utilizing segmentation, i.e. segmenting your list and tailoring your message accordingly. Take advantage of it. Here are 5 ways to consider segmenting your campaign: 1. Lead source. Job function. Industry.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Websites] The Dangers of Premature Marketing Personalization
    Wanting to provide website visitors with a personalized experience, the site has likely leveraged our company IP address or Whois data to integrate tidbits of visitor-specific information into our experience. This week's life lesson? Just because you can do something, doesn’t mean you should. Take a nice, long look. Trouble is.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 23, 2014
    [Websites] Take Your Questions To The ‘Targeting’ Twitter Chat
    This is done by combining what you know about your prospects (for instance, job title and role), and their interactions with your business (website visits and whitepaper downloads). 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 9, 2013
    [Websites] If I give away my content, don’t I give away my business?
    People don’t buy from a website, they buy from people. 'The other night I had dinner with some dear friends who have a successful consulting business. Indeed, I am often confronted with this very relevant question — “If I give away my ideas, what is there left to sell?” The content conundrum. They always have been.
  • THE EFFECTIVE MARKETER  |  FRIDAY, MAY 29, 2009
    [Websites] Kindle Marketing Lessons « The Effective Marketer
    Not only that, but the Kindle forum at Amazon.com’s website has irate customers venting their frustrations with the price hike and talking about collateral damage as they cancel other Kindle subscriptions. The one I have is the first generation and I have been using it for almost one year now. appealed to me. What?! Isn’t that unbelievable?
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Websites] Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers
    Just like traffic to your website isn't inherently valuable, Facebook likes and clicks alone aren't, either. Seems like the team over at Facebook has been eating their Wheaties. Facebook hasn't made the official announcement yet, but luckily our friends at TechCrunch were able to get an inside scoop. Honestly? Page likes. Page post likes.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Websites] How to Use LinkedIn to Generate Leads
    Be sure to include your distinct URL in your email signature, on your traditional resume, on your blog, on your website and on your business card so that others can connect with you easily. 'Tweet You need to rethink the way you use LinkedIn. But if you’re looking for an easy lead source, you won’t find it here. It should be compelling.
  • WRITTENT  |  TUESDAY, FEBRUARY 25, 2014
    [Websites] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    Another way to understand how popular a website is using Alexa. Does the blog post include 2-3 links to relevant pages on your website? Do your images fit the overall design and feel of your website? Did you know that stock photos can actually decrease your website conversions by 95%? And guess what? Sophistication level.
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