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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Websites] QR Codes Have the Beer Can Problem
    There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. Here’s the Wikipedia definition. While this may sound mundane, the opportunity to nurture $2.5 We were vulnerable! 
  • BIZNOLOGY  |  WEDNESDAY, JUNE 6, 2012
    [Websites] Optimizing your site information architecture (IA) for Panda
    That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. But sometimes it’s not that easy to retire pages. How to build an IA using keyword research. Conclusion.
  • B2BBLOGGERS  |  FRIDAY, JUNE 11, 2010
    [Websites] 5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. I thought if the attendees had the question, so might you. Once you do that first step, the question is where to go? What’s yours?
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Websites] The Nonprofit Marketer's Guide to the Millennial Persona
    Will look for organizational information on a charity’s website or through word-of-mouth from a friend. So, make it easy for them to share images, videos, and results of the organization''s work via your website or social accounts. The reason? An Example of a Millennial Persona. Background. Four-time online fundraiser. Female.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Websites] Simplest marketing question may be the most difficult
    WEB ANALYTICS: Traffic to our new website must increase 15% year over year and with a 25% increase in the time spent on the site by new visitors. 'By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. How would they judge this as worthwhile?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Websites] Secrets to Social Marketing Success: 6 Questions You Should be Asking
    Is our company website is prepared for social marketing attention? Before you set up multiple social media profiles and pages, make sure your own website is in good enough shape to handle the attention. Make sure you have set up active social sharing on your website. Do we have clear goals for social marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Websites] 5 social media tools to kickstart your business
    Ian Cleary is founder of Razorsocia l, a website that provides sharp insight on on social media management tools.  By Ian Cleary, Contributing {grow} Columnist. As we start into a new year it’s a great time to reflect on how we can improve our marketing efforts online.  Social media is a moving beast and we need to keep moving with it!
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, APRIL 14, 2012
    [Websites] Industrial Marketing Company Celebrates 25 Years in Business
    began to explore Websites and the Internet on a 2400 bps Modem on a dial-up connection using AOL. In 1998, I landed our first paying gig designing a Website for a process heater manufacturer. April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business!
  • DIGITAL VOICES  |  TUESDAY, JULY 2, 2013
    [Websites] Getting Back to Basics with Twitter: 5 Key Tactics to Maintain a Strong Social Presence and Keep Users Engaged
    Measure the referral traffic from Twitter links to your website. 'Despite the emergence of trendy new social sharing apps like Instagram Video, Vine and SnapChat, Twitter remains one of the primary social networks for brands to engage with their customers. Rome wasn’t built in a day but rose slowly, brick by brick, over time.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 10, 2009
    [Websites] ClickInsights: 3 important components that will make a great case study
    Her website is Linn Communications. Find her website at Global Copywriting. Her website is Ten Ton Marketing. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). All case studies are not created equally. Why are some case studies more effective than others? Blogs. Books. Others.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Websites] 10 Amazing Blogging Insights Your Analytics Can Tell You
    Your blog's referral sources will tell you which websites and blogs are referring traffic to your blog and give you a sense of how people are finding it. That being said, if people are quickly leaving your blog for a completely different website, you'll want to take some measures to increase the quality of your content.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Websites] How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
    Variation A: 8 Excellent Reasons to Redesign Your Website Variation B: 8 Tell-Tale Signs Your Website May Need a Redesign. 'Every marketer in their right mind knows that in order to drive more traffic to your blog , you need to come up with blog post titles that are actually enticing. But that''s easier said than done.
  • SYNECORE  |  SATURDAY, FEBRUARY 16, 2013
    [Websites] The Best Branded Content of the Week: February 16, 2013
    The campaign features its own dedicated website with live Twitter feeds showing chats with the inventors. The website is a very creative way to get people engaged with Spotify and its music offerings. It's been a busy week online, and social media has been buzzing with viral videos and valentines. Honda – Innovator Series. Google.
  • SYNECORE  |  SATURDAY, JANUARY 26, 2013
    [Websites] The Best Branded Content of the Week: January 26, 2013
    Using mobile apps, video, or websites, I see more and more brands creating campaigns that are truly integrated. An elaborate quiz has been set up on their website that determines how many days you have left on this earth. Brands are getting smart about promoting their branded content across multiple channels. Diesel – Days to Live.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 21, 2010
    [Websites] Say “Cheese” Please – Creating and Maintaining Your Online Identity
    Show you care If you don’t have a picture (or at least an identifiable avatar) it just looks like you aren’t taking wherever you are – be it LinkedIn, Twitter, a group forum, or even your own website – all that seriously. You can visit her website at www.smartb2bmarcom.com.You know who you are.
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Websites] 5 Biggest Marketing Time-Wasters
    We simply send everyone to our website for more information. '1) Getting Bogged Down in Technology. CRMs, analytics solutions, and marketing automation tools are incredible. They''ve made marketing easier for everyone. But, they can also be a massive waste of time. Recently I was trying to consolidate some leads within our CRM. so she says.
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Websites] Call Tracking and Local Search: Don't Throw Out the Baby With the Bathwater
    But, should you use Dynamic Number Insertion on your website to insert a temporary phone number even as the hard-coded number remains constant? 'Lately we''ve seen several articles decrying call tracking. Most articles point out that there are specific and important ways to use call tracking correctly that DO NOT HARM SEO. That would be dumb.
  • BLOG MY CALLS  |  THURSDAY, APRIL 11, 2013
    [Websites] 5 Ways to Create a Culture of Content Marketing at Your Company
    Depending on your industry, you likely care a great deal about the number of phone calls your website and your online marketing produce. 'The importance of content marketing and inbound marketing are widely known. Basically content is the new SEO. But here''s the question: how do you create the content you need? 1) Everyone writes. billion.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 22, 2014
    [Websites] How a Sudden Health Issue Changes Everything = a great lesson for everyone
    Find New Customers website had expired. 'Let me share my story, so that you can prepare for something unexpected like I did. In the first few months of 2014, the future looked bright indeed: I had my first keynote speech in early April. Find New Customers had a great new client. I said Yes and went in. I was a mess. Bills needed to be paid.
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Websites] Learn to lower your social media inhibitions
    And it doesn’t matter how much money you’ve spent on ads or on an SEO consultant or even the way-too-many-tens-of-thousands of dollars you’ve spent on a gorgeous — the perfect — brochureware website. Me too! Well, because I am trying to help you break down all your inhibitions, that’s why. Right? Wrong.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 9, 2013
    [Websites] 3 Myths About Customer Service That Every Business Should Know
    With the rise of the Internet and the Contact Us box on company websites, it’s easy to think that customers prefer to do all their business online and rely on your FAQ section for any questions they might have. 'They’re often spoken…and they’re rarely true. Myth 1: Customers Don’t Need to Call. The Truth. Nope: customers still want to talk.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 24, 2010
    [Websites] 6 Dinner Table Setting Steps for Optimizing Your Blog Posts
    Your website should also be setup so that visitors can easily find the content they’re most interested in, because search engines spiders were able to properly index it. In this scenario, all of the authority from inbound links you gain are passed to the blog software provider's website and not to your own website.
  • GREAT B2B MARKETING  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Websites] Why B2B Marketers Should Focus on Lifetime Value
    More info on how to create lifetime value can be found at the Fusion Marketing Partners website.   . Too many B2B marketers have a shortsighted view about objectives. By contrast, the successful marketer knows that marketing is a long-term process. After calculating lifetime customer value, two things should become apparent.
  • GREAT B2B MARKETING  |  MONDAY, JUNE 7, 2010
    [Websites] A Word is Worth a Thousand Pictures by Christopher Ryan
    Take a look at your Website as if you are a person looking for what it is your company offers.  It is said that “a picture is worth a thousand words.”  While this can be true, it is also true that a mere handful of words can have more power and impact than a thousand pictures. Words help you develop your imagination. Kennedy. Words! Words!
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Websites] Top 56 B2B Marketing Posts October 2010
    Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Google Website Optimizer. Free Website Strategy and Planning Guides.Now Available , October 14, 2010 We, at ClientBridge , are very process-oriented. Is social media creating a generation of cowards?
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Websites] How to Increase Customer Loyalty through B2B Marketing
    If your customers publish blog posts on their website and have branded company pages on social media platforms, by all means follow them and like and comment on their posts and updates. 'Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 25, 2014
    [Websites] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
    These could include website conversions, website clicks, page likes, app installs, engagement on a specific post, offer claims, or even increased attendance at events. Facebook Exchange allows you to specifically target people who have been to your website. Or would placing a Facebook ad get you closer to your goals?
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 26, 2012
    [Websites] Conversion Expert Tim Ash Discusses Common Landing Page Mistakes & Making Social Actionable
    Tim specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b-split and multivariate test plan creation, and client training/mentoring. by Jason Miller Tim Ash is the CEO of SiteTuners.com and the author of the best selling book “Landing Page Optimization”.
  • ENGAGE  |  THURSDAY, APRIL 28, 2011
    [Websites] 4 Tips to Develop Engaging Story Ideas
    Here are four paths to develop creative and engaging content ideas for your magazine or website: 1. Study your website’s keyword analytics. Editors should have access to their website’s analytics not only to see how many page views the site receives, but to discover what content people are looking for. Follow relevant blogs.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Websites] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    call tracking) versus the full search string a website visitor types into Google (e.g., Track calls from referring websites like Facebook, Twitter, partner sites, etc. 'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. Encrypted Google Paid Search Queries.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Websites] Potential Customers Can Get Answers About Your Business Online – But That Makes Phone Calls Even More Important
    Your website, plus any PR or social media reviews that have been done on your products and company, serve as the source of basic info for a customer shopping for goods and services. These days, with the help of the glorious World Wide Web, often those initial questions get answered online, without phone calls. Want to accelerate that process?
  • PAUL GILLIN  |  THURSDAY, FEBRUARY 16, 2012
    [Websites] The Value of Tweeting Events
    References to a news story or website should include a link if you have the means to find it. A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. Within an hour after the event had ended I had 26 new followers. SMB26”.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Websites] The 25 Best Slideshare Presentations Of 2013
    With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any  B2B content marketing  program. 'You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites?
  • CONVERSIONATION  |  THURSDAY, MAY 19, 2011
    [Websites] Social Media and Inbound in B2B Marketing: Evolutions and Challenges
    70% of respondents will spend more on their website marketing, followed closely by email 68% and 62% reporting they planned to increase spending on social media. According to a survey by  BtoB Magazine , stead on is the way to go when considering online business-to-business marketing tactics.78.5% This causes one to wonder why not?
  • B2BMARKETINGSMARTS  |  THURSDAY, APRIL 21, 2011
    [Websites] Non-stop tips and insights for the muddled B2B marketing mind.
    These mighty statements from recognized leaders and experts can instantly clear a confused mind on topics such as Brands and Branding, Communications, Creativity, Data Management, Decision Making, eMarketing, Job Searches, Website design and so much more. It ranges from the fun. The first, of course, is ransom notes.&# Philip Dusenberry.
  • ENGAGE  |  MONDAY, JULY 11, 2011
    [Websites] How to Think About SEO Like a Human
    G aming search engines is like lying on your profile on a dating website. You might get away with it for a while, but eventually, you’ll be exposed for what you really are. Posting a picture of a gorgeous model instead of your own? Falsely representing your wealth or your humanitarianism? Search engines work the same way.
  • B2B MARKETING MENTOR  |  WEDNESDAY, JULY 10, 2013
    [Websites] 4 Ways B2B Companies Can Consumerize Their Marketing
    First, the company puts all the information buyers want to know front and center on its website–a priority these days given that 70 percent of B2B buying activity happens before a salesperson is engaged. 'B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. Click for larger image.
  • THE EFFECTIVE MARKETER  |  TUESDAY, SEPTEMBER 25, 2012
    [Websites] 10 Do’s and Don’ts of Partner Marketing Programs
    Provide your partners with content snippets about your company and solutions that they can use on their websites and social channels. I’ve been on both sides of the table, both as the vendor putting together partner marketing initiatives and as the reseller making use of the marketing resources a partner company has made available.
  • MARKETING ACTION  |  WEDNESDAY, JULY 9, 2014
    [Websites] How to Use Forms for Lead Generation
    'When used correctly, forms can be one of the most important tools in your lead generation strategy; for many organizations, forms are the #1 way to capture leads on websites. If your form is on your website, keep it high enough so that it can be seen without having to scroll down. Let the reader know what’s in it for them.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Websites] 9 Silly Pinterest Mistakes Only Rookies Make
    While this may not be the biggest lever for you to pull in your SEO strategy, it could help get more people to visit your website from your Pinterest profile. Enter UTM codes -- a clever way to understand if Pinterest is directing prospects to your website, landing page, or product page. 2) Not Using Your Page’s "About" Space.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 11, 2011
    [Websites] How to Leverage Twitter for Sales Intelligence
    The easiest method is to look for the Twitter symbol on the website or to run InsideView to search for contacts with Twitter profiles. Leveraging social media during a sales process can make a huge impact on the deals you are working on. Where they travel, who they hang out with, even as much information as how they are feeling. Job openings.
  • EB2BLEADS  |  MONDAY, FEBRUARY 7, 2011
    [Websites] How Do You Qualify Leads Generated By B2B Marketing Online
    If a prospect visited a typical B2B website , I would bet that company would have no way of knowing if they would ever become a customer, or even who they were. So when a prospects comes to your website they need to be given the opportunity to engage. You Can’t Qualify Leads Unless Prospects Engage With You.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Websites] Is Email Marketing Dead?
    Over the last couple of years, companies have started connecting emails to website analytics and CRM systems to automate communication based on certain triggers. In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Websites] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    If your organization has a website, is on social media, and has ever sent an email, you''re ready for inbound marketing. This means optimizing your website, blogging consistently, producing other high-quality content, maintaining a presence on social, and personalizing emails, among other inbound tasks. No one likes to fill out forms.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [Websites] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
    Create a full account – Always create your account with a full profile: picture, bio, link to company website and customized background. 7.    Bookmarking Sites – These allow users to share websites and content they find interesting.  As B2B marketers, we know the growing importance of B2B social media.  Do you have a buyer persona?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2010
    [Websites] Twitter’s Biggest Scams Part 2: The Teeth Whiteners
    The teeth whitening scams work by creating fake websites that appear to be blogs with personal testimonials. The product websites purport to offer you a trial of the whitening treatment for the cost of shipping only, but they typically also charge mysterious, non-refundable fees without ever shipping any product. in plain text.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [Websites] What Savvy Marketers Can Learn From a Guy Who Spent $6 on Google AdWords
    You can visit her website at www.smartb2bmarcom.com.Late last week Twitter was all atwitter (sorry) with this interesting news tidbit: How to Get Ahead in Advertising with Six Dollars and Google. Hiring me is fun, too.&# Is yours targeted enough? What does that mean for B2B marketers? Quick! Her main motivation for doing a good job?
  • B2B VOICES  |  FRIDAY, AUGUST 10, 2012
    [Websites] A B2B Summer Reading List
    We started using Pinterest at the beginning of this year and while the traffic numbers may not compare to other social networks, we have certainly learned quite bit from a design standpoint for our website. This past July, I traveled to Chicago with my wife and kids for our first family trip back to the United States since our move.
  • SALES LEAD INSIGHTS  |  MONDAY, JUNE 21, 2010
    [Websites] What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Interested in learning more about B2B marketing automation and how it may benefit your company? Date: June 29th. Time: 8:30 am to 10:00 am.
  • VOLACCI  |  MONDAY, AUGUST 19, 2013
    [Websites] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
    AMC’s website takes this to an extreme level with games, quizzes, a really cool interactive evidence board, and more. Breaking Bad has a vibrant presence across platforms including television, website, social media, podcasts, character perspective blogs, videos, iBooks, email marketing and more. Audience engagement and interaction .
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Websites] Are you a social media marketing hunter?
    'This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? This one’s about hunting. have been writing and rewriting this post, but no matter what I do, it sounds violent and reeks of blood lust. What I will discuss is that with risk comes reward. So, where’s the game hiding?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 26, 2012
    [Websites] Generation C : Prosumers and Maturialism
    Generation C consumers influence the production process and brand marketing from the start. In recent years, several aspects of society have been transformed by new Internet technologies. These prosumers , which consist of the new Generation C, now exert a major influence on companies and brands. From Alvin Toffler to TrendWatching Magazine.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 26, 2013
    [Websites] How to Grow Your Business via Word of Mouth – Become Fans of your Fans
    Author : Buffer, Inc Website : [link] --> The post How to Grow Your Business via Word of Mouth – Become Fans of your Fans appeared first on Fearless Competitor. 'Buffer One of the very best ways to grow revenue does not cost a dime. And it’s such a simple idea, anyone can embrace it. Become fans of your fans. “You guys rock!”
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 6, 2013
    [Websites] 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group
    Author : Buffer, Inc Website : [link] --> The post 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group appeared first on Fearless Competitor. 'Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. What should your revenue improvement priorities be? Carlos Hildago. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [Websites] Business Turn-Around Strategy – Why Marketing is the Imperative
    We recommend you start with a visit to Find New Customers , our website packed to the rafters with great free content on B2B lead generation and marketing. After reporting a loss for several quarters with declining revenues, the Board sends the company founder into retirement and picks a successor. So what’s that newly minted CEO to do?
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 19, 2011
    [Websites] Why “We’re the Leading Provider of” is NOT!
    Here’s an example: Olive Software – the leading provider of digital edition & digital … A click on their website takes me to their “ value proposition.” Lead Generation Companies | Why “We’re the leading provider of” is a BIG Mistake. Lots and lots of hits. There’s one small problem.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Websites] The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine
    While there's not much you can do about people who manually tweet a link to your website via a third-party application like HootSuite, you can control how Twitter traffic originating from tweets your business publishes gets allocated. would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. Of course.
  • EB2BLEADS  |  THURSDAY, JANUARY 5, 2012
    [Websites] How Blogging For Lead Generation Works
    Conventional catalogue websites are static, in that once the main pages have been defined and published little or no updates are made, until the sites is either rebranded or redesigned once again. In the early days blogs were looked upon as silly, however early adopters learned to turn them into tools for search engine marketing. If so, how?
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Websites] Are You Losing Out on Successful Mobile Marketing Campaigns? [Infographic]
    in 5 mobile users will quickly move on to another website if a website they’re viewing isn’t mobile-friendly. . 'Text from Infographic: . Procrastinate on Creating an Integrated Strategy. 75% of mobiles users in the U.S. use their phones for sending and receiving emails. . Only 3.3% Forget About Scale. 85% of U.S.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 7, 2012
    [Websites] Inbound Marketing Leads Costs Less
    Common inbound marketing tactics include both paid and organic content placements on the company’s or other’s website, blogs, click-to-call and click-to-chat, search engine marketing techniques and social sharing. Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Websites] B2B Experts: The Difference Between Social Media and Content Marketing
    Many marketers focus exclusively on web (websites, blogs, landing pages, optimization, etc.), The term social media refers to websites and internet-based applications that are used for social networking between users of these websites or applications. Below are their answers to this question. Ann Handley ( @marketingprofs ).
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Websites] 5 Common Content Syndication Mistakes
    In the same way that many marketers tend to over-use filters, companies also tend to focus content syndication programs on individual Websites that target their favored demographic or particular technology. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 27, 2013
    [Websites] B2B Sales Lead Generation Marketing Trends – by Holger Schultz
    Company website, email marketing and SEO. Author : Buffer, Inc Website : [link] --> The post B2B Sales Lead Generation Marketing Trends – by Holger Schultz appeared first on Fearless Competitor. 'Buffer. ere are the top 5 Take-Aways from this study of sales lead generation. The number one problem for BtoB companies. Marketing
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 1, 2013
    [Websites] Sales and Marketing Co-Creation – featuring Jeff Ogden (@fearlesscomp) of Find New Customers with Gerhard Gschwandtner (@gerhard20)
    Visit his website: www.findnewcustomers.com. Author : Buffer, Inc Website : [link] --> The post Sales and Marketing Co-Creation – featuring Jeff Ogden (@fearlesscomp) of Find New Customers with Gerhard Gschwandtner (@gerhard20) appeared first on Fearless Competitor. 'Buffer. Via Twitter  Patrick Carroll   3 days ago.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Websites] Link to us
    Google loves inbound links so we made a simple page that you can use to link your blog or website to Find New Customers. Just copy the text from the link and paste it to keywords on your blog or website. If you are a fan of Fearless Competitor, the blog of the B2B Lead Generation company, Find New Customers , now you can link to us.
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [Websites] Fresh Insights in Selling to SMBs
    The vendor website is a top resource when conducting product research and honing in on a purchase decision. Content-rich website. 'Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go.  SMB is where there’s enough volume to do plenty of testing.
  • LEADERSHIP  |  THURSDAY, NOVEMBER 21, 2013
    [Websites] Interesting Infographics: How B2B Sales Has Changed
    For example, a potential client will search for solutions to his problem via the web, coming across your company’s website. 'I thought it would be interesting to look at how B2B sales have changed. Also, as described in the Maximize Social Media infographic, the majority of this research starts on the web. Then he contacts you. Twitter (42%).
  • SALES LEAD INSIGHTS  |  TUESDAY, JANUARY 5, 2010
    [Websites] B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Why not register right now?
  • SALES LEAD INSIGHTS  |  MONDAY, DECEMBER 21, 2009
    [Websites] Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Are you responsible for B2B lead generation at a large company? However, as a result of the recent downturn, business buyers are being cautious.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Websites] Industrial Marketers: Is this News Good or Bad?
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. You can get the free white paper with complete survey results and analysis here. So is this good news or bad news?
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Websites] Marketing Dashboards
    In terms of web traffic, new and repeat visitors are important to understand as they give you a view into trends of potential buyers visiting your website. Especially in B2B marketing, the length of the buying process leads to challenges in defining metrics that make sense for a marketing dashboard. Response, is also critical to measure.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 23, 2013
    [Websites] Do You Have a Mobile App? Are You Promoting It?
    So the questions you have to ask yourself are this: do I have a mobile website, and if I do, is it optimized for smartphones and tablets? Here are some highlights: Promote your app on your website. Is Your Website Mobile Ready for the Professional Tradesman? So should you have an app? If yes, then you’d better get rolling.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 22, 2013
    [Websites] Be Where Your Prospects Are: Your Business Needs Complete Marketing
    The view of “build it (a website) and they will come” prevailed as the way to ensure a massive business success at a negligible cost. Prospects are engaging in more ways than ever before, and being where your prospect is, be that at an in-person event, searching on Google, or on a relevant 3 rd party website, is critical.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Websites] A different way to think about social media ROI
    Did you know that, on average, it takes 75 days from the point an interested consumer first visits a dealer website to the day a car is purchased? 'No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. Before I get to my perspective, I would like to declare two caveats.
  • JUNTA 42  |  WEDNESDAY, JUNE 9, 2010
    [Websites] Higher Purpose Content Marketing in 6 Steps
    Invite your customers and influencers into your website and make them a part of the content (guest blogging, Q&A's come to mind). Below is the presentation I gave at the Web Content 2010 conference, the leading US conference covering the art and discipline of content strategy. Our brand purpose should: be elegantly simple.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Websites] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Sherice Jacob provides an “‘email marketing campaign checklist’ of how to not only launch a profitable mailing list, but keep subscribers hungry for more,” from creating your signup form and determining the optimal placement for it on your website to personalizing email subject lines and continually testing. Adam T.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 29, 2013
    [Websites] Week in Review - March 29th
    Website Content Every Organization Needs by @GiniDietrich. Spring is here, spring is here! Well, it is. Even if some of us are still dealing with the last bits of winter's white stuff. This weekend, Peter Cottontail will be a-hopping down that bunny trail, and after that Old Man Winter doesn't have much oomph left. Really? Really.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Websites] Savvy Speaks: How To Choose a Marketing Provider
    Does the person's or agency's website reflect an understanding of SEO and best practices? Before the Thanksgiving holiday, we talked about what we look for in the perfect client. Today's follow up question is: What tips would you give to a B2B brand trying to find the perfect marketing provider. Jamie Tip #1: Google is your friend.
  • HUBSPOT  |  MONDAY, AUGUST 12, 2013
    [Websites] 8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content
    SlideShare presentations can make for great visual blog content, and the SlideShare website also gets a lot of traffic. Getting other bloggers and publishers to share your visual content on their websites is a great way to reach new audiences and drive traffic back to your blog. Pinterest, Instagram, and Vine, anyone?) oomph.
  • LEAD VIEWS  |  THURSDAY, APRIL 15, 2010
    [Websites] LeadForce1 Integrates Marketing Automation Solution with NetSuite’s Cloud Computing Platform
    Can you identify who visited your website by name, email, title, and company? Excitement is running high at the annual  SuiteCloud conference sponsored by  NetSuite taking place this week in San Francisco. am excited to be here because  LeadForce1 has successfully integrated with NetSuite’s cloud computing platform. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 8, 2010
    [Websites] Research shows young procurement professionals embracing social web
    However, the most popular sources of information across all ages remains decidedly “old school:&# web searches, supplier websites, seminars, and the industrial press.  . Planning on using the social web to market to B2B decision-makers?  The one exception was LinkedIn, where both age groups found equal utility. Blogs rule? Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 8, 2010
    [Websites] Research show young procurement professionals embracing social web
    However, the most popular sources of information across all ages remains decidedly “old school:&# web searches, supplier websites, seminars, and the industrial press.  . Planning on using the social web to market to B2B decision-makers?  The one exception was LinkedIn, where both age groups found equal utility. Blogs rule? Digg this!
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 22, 2014
    [Websites] The 8 Most Overused Words in PR and Marketing
    After all, ultimately you’re hoping your PR press release , pitch, brochure, email or website marketing copy will capture attention and get readers to do something. 'When you’re writing about your own product or service, it’s easy to fall into the habit of hype. It’s understandable. Probably not. All rights reserved.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 6, 2010
    [Websites] Inbound Marketing is the future, but are you ready?
    The website was product centric. (If you like this article, I invite you to subscribe in a reader or via email.). There is no question in my mind.  Inbound marketing is the wave of the future.  Gentle touches mapped to buyer personas and other variables. . But there’s a fundamental problem.  Most businesses are not ready to embrace it.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 25, 2009
    [Websites] The state of lead generation today with Jim Dickie of CSO Insights
    This is why fixing the website is so important — it must focus on giving the prospect the information he or she needs. Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies.
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Websites] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    company blog helps a firm be found by search engines, establishes the firm as an thought leader in its field, provides clients/prospects a reason to regularly visit the firm’s website, and as such serves as a stepping stone toward future business transactions. The 5 A/E/C bloggers below have already discovered how to do so. Beautiful.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [Websites] How B2B Marketers Will Spend Their Budgets in 2014
    Taking the top six categories as a group, the strategy being embraced by the majority of marketers in 2014 will primarily consist of: • Attracting relevant visitors to their websites using valued content. B2B vendor websites have come a long way since the days of serving as essentially online brochures.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 25, 2014
    [Websites] Creating Facebook Retargeting Ads: A Step-by-Step Guide
    This can translate into more traffic to your website and more sales for your business. 'Facebook empowers businesses of all sizes to retarget their existing customers. Here, we walk you through the basics of creating a Facebook retargeting ad in this quick guide. Getting Started. Next, click on Audiences in the left navigation bar.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Websites] 32 White Hat Ways to Build Inbound Links
    This makes it easier for others to syndicate your content and then provide attribution links back to your website. You can put these up on your blog, in your website's resource center, or even on a SlideShare account for more links. Post it up on your website, and push out your releases to one of the big newswires to get more coverage.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Websites] What to Consider Before Your Web Site Launch or Redesign
    We implemented site architecture and navigation best practices that we incorporate into every ten24 website. David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Websites] Hooks That Make Contests and Sweepstakes Successful
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'What makes a contest attract 10.000 participants or only 20? Comments I like your approach for running a contest. Would love to hear.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 3, 2012
    [Websites] 3 Trends to Consider for Your 2013 Social Video Strategy
    Online retailers like Amazon, as well as brick-and-mortar retailers with an online presence, continue to add video to their websites to enhance user experience and increase sales. What is your 2013 online video strategy? From what I’ve experience this past year, the main reason seems to be the cost. Planning Ahead. Comments By: Sravya by.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [Websites] 5 Ways to Improve the Quality of Your B2B Leads
    According to Brian Carroll , author of Lead Generation for the Complex Sale , up to 95% of qualified prospects on your website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors. You might have weak leads. In B2B sales, it''s all about the leads.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 20, 2010
    [Websites] Writing Better Web Content: Ask what? Who? Why?
    Example: one of my dear clients (Mickey Baxter Spade, ArtisticVoyage.com ) is a talented artist who sells original painted greeting cards for various occasions, online through her website. Content marketing isn’t a buzz word because marketing people just like new buzzes. Smart marketers know the rules and never forget them. Good stuff.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Websites] How to Find Opportunity in a Paid Search Strategy
    These methods are more cost-effective than traditional advertising and can increase the right type of traffic — the people who are likely to spend time on your website, read your content, and have a higher likelihood of converting into customers. Ideally, seek terms with low competition — typically less than 1,000 monthly global searches.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Websites] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. 'We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. Device Readiness.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Websites] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    Once you have answers, you’ll want to do a content audit to make sure the information on your website is providing answers the questions your leads want. 'Artillery B2B Marketing Blog > The Forward Observer. When used properly, email marketing is one of the most powerful weapons in a B2B marketer’s war chest. Let’s get our name out there.”
  • DIANNA HUFF - B2B MARCOM  |  SATURDAY, FEBRUARY 9, 2013
    [Websites] The Art of Distraction
    As we sat in her office talking about her Website Overhaul , we watched her life partner, Tom Ahern , work in the yard. Four years ago, I moved out of my home office and rented a commercial space. The reasons were varied but the main one was: I had been working at home for 10 years while raising my son. love it. He’s really good.).
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, FEBRUARY 23, 2012
    [Websites] Quick Tip: Increase Conversions – Build Out Your Services Pages
    If you’re a small B2B manufacturing firm and your Website isn’t working for you, give me a call at 603-382-8093 or send email to info@dhcommunications.com. Tweet When SMI Powders contacted me years ago, they wanted help getting leads from their site. ten second look at their site, and I knew exactly what the problem was – no content.
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Websites] Learn Holistic Lead Nurturing
    Also, they can track the responses at a very detailed level, including monitoring of website visits. Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. Creating a Dialog.
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