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  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 2, 2014
    [Websites] Upworthy’s Top Takeaways For Creating Viral Content
    Upworthy has dedicated it’s resources almost completely to optimizing for Facebook, even at the expense of their website. by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. Started in March 2012, it now has 87 million monthly views and ranks as the 114 th most popular site in the US, ahead of popular content companies such as businessinsider.com and time.com. How have they risen so quickly?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 3, 2011
    [Websites] The Marketing Forum: Integrating Social Media
    As the questions around Social Media ROI are all-too-slowly beginning to disipate and most of us have added social sharing to our website and emails, the real question arises: how do we truly integrate social media? And this is not just a question for our marketing mix. It also applies to our business at large.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Websites] 3 On-Page SEO Mistakes and Tips for Franchisees
    Your page title or title tag is the most important piece of real estate on your website. Many franchisee websites experience difficulty getting found by prospects in organic search because they haven't optimized their page title with the appropriate keywords. The page title on the home page of your website should not be "Rick's Furniture Store" unless that's what you want to get found for. Failing to do so is a simple yet costly mistake that many websites make.
  • JUNTA 42  |  SATURDAY, NOVEMBER 21, 2015
    [Websites] This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?
    In his opinion, native ads need to follow the form and function of the websites that are hosting them. A stand-alone website will launch in the near future. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss several reasons why YouTube is poised to make a big impact in the streaming music business and what marketers can learn from its business model.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Websites] The 14 Best Marketing Automation Tools
    HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. SMB marketing automation platform that includes email automation, landing page/forms designer, lead analysis, and website tracking.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Websites] 5 Signs You Don’t Know Your B2B Customer
    Misunderstanding your buyer can manifest itself in many ways; poor campaign performance or a rise in email unsubscribes due to irrelevant messaging, dwindling conversion rates from mis-targeted website copy, failing sales numbers due to unqualified leads plus a lack of effective training and sales enablement materials, and more. Do you remember the board game Guess Who?
  • ACT-ON  |  THURSDAY, NOVEMBER 19, 2015
    [Websites] 10 Simple SEO Basics for Better Rankings
    And while the details of how SEO works are becoming more complex, they actually can be distilled down to one overarching simple rule: Please your website visitors first, and search engines second. Once again … serve your website visitors first. This little program operates way in the back of your website visitor’s brain, but if you trigger it, it can cause many people to bail before your page has even loaded. Search engine optimization has a bad rep.
  • MARKETRI  |  TUESDAY, MAY 7, 2013
    [Websites] What is a Podcast, and Why Should Professional Services Firms Care?
    They are distributed online using syndication feeds, or free websites, and are hosted or authored by a “podcaster.” When executives come to your firm’s website, what sort of helpful content will be there to help inform their decision-making? When I hear the word “podcast,” I don’t exactly think of cutting edge technology. My mind starts to drift back to the days of the original iPod and dial-up internet (scary thoughts for this millennial!).
  • HUBSPOT  |  WEDNESDAY, MARCH 29, 2017
    [Websites] How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers
    While you may already have a website, you may not be getting the kind of traffic you have the potential to attract. Without the ability to attract, the rest can't follow, making inbound marketing through your website crucial to success. The key to getting plenty of high-quality traffic to your website is to write large amounts of relevant, valuable content that draws and engages readers.
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Websites] 7 Tips to Hire the Best Freelance Writer
    Whether you are looking for a ghostwriter for your blog, a copywriter for your website, or a business writer to create smart marketing content, the following guidelines can help you find the best freelance writer for your needs. While a good writer can offer suggestions and create alluring copy, articles, guides, and social or blog content, most of them are not equipped to help you design a logo, creative an advertising strategy, or give feedback on images or website design.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 8, 2015
    [Websites] You never get a second chance to make a first impression
    No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection. Conor Lynch of CrossFit South Arlington had me at hello. I have been exploring marketing automation and am amazed as to how advanced these software platforms have become.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Websites] 9 Internet Trends Charts You Need To See
    Is your website designed for the mobile experience? I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2011 , Mary updated her views on the above but also covered Content Marketing.
  • STORIES THAT SELL  |  TUESDAY, MARCH 8, 2016
    [Websites] 7 Companies Boldly Leading with Customer Stories
    Here are several companies dedicating the most valuable space on their websites – the home page – to showcasing customer stories. Today’s websites run screenwide lead images, and many organizations struggle with how to fill that space. I’m sorry to tell you this, but your marketing has a credibility problem. You’re not the only business facing this challenge. Potential customers distrust nearly all marketing.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Websites] The Revenge of the Content Monster
    Forcing customers to watch a video on their websites, inviting them to play an online game with whimsical creatures, QR codes on tissue boxes, animated holiday cards with penguins throwing snowballs, free ringtones and special clubs where customers could swap stories about the life-changing properties of lip gloss. Website managers were exhausted with the unending stream of PDFs, MP4s, JPGs and other files spilling onto their desks begging to be released to the Internet.
  • BLUE FOCUS MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Websites] @BlueFocus Founders @CKBurgess and @MNBurgess to Speak at @pivotcon 2013 Pivot Conference, Oct. 15-16 in NYC
    According to the Pivot website , this theme embodies “the deepening recognition that no boundaries exist in the emerging social/mobile/digital world of business. As the Social Week website explains, “Social Week is not an event itself, but rather a larger concept—seven days in October, in New York City, packed with best-of-breed Social Business events from many organizations aimed across the broad spectrum of Social Professionals.”.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Websites] Social Media & Your Business: Choosing the Best Platform
    Offers opportunity to create ads to drive traffic to your website/blog. Unique Attributes : Generates leads and drives traffic to other content (or back to your website). So you want to define a social media strategy for your business ? The place to start is with a full understanding of the most widely-used social platforms, their unique purpose, and whether or not your business will be able to reach its target audience.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Websites] The New Definition of SEO [Video]
    Thinking of optimizing your website for key phrases in order to help that page rank as a result? As Google continues to evolve, so has the capabilites (and limitations) of its search engine. With algorithim updates focusing on the human perspective of search, businesses are being forced to shift away from the traditional use of SEO as a marketing tactic, and instead focus more on the content that drives it.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Websites] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    David Darmanin, CEO at Hotjar: 9 Things You Can Do Tomorrow to Make your Website Start Converting. Your website can be the most effective tool in your arsenal when it comes to turning visitors into customers and generating leads. In this session, Hotjar CEO and Founder David Darmanin will show you nine ways to use easily obtained data and feedback to turn your website into your agency's highest performing salesperson.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Websites] 5 Classic Debate Techniques To Help You Nail Your Next Pitch
    It usually takes the form of a specific statement that directly supports your main resolution, e.g.: "Conversion optimizing your website will bring in more leads for your business." The warrant is the bridge that connects your data to your claim, e.g.: " Because many other companies in your industry have found success with conversion optimization , we believe that conversion optimizing your website will bring in more leads for your business."
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Websites] SEO: 301 Redirects Don't Pass Existing Social Shares
    Whenever you consider a website redesign or changing the layout of your website, there are a number of extremely important questions that you should ask yourself. Over the last month, as we prepared to shut down the Performable website after HubSpot’s acquisition of them. Having established our base data, we want to check on if we could take advantage of these shares in any way and preserve their value as we moved the website.
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Websites] Brand Personality: An Approach for Professional Services
    Humor — Judging by the vast majority of professional services websites, we professionals are a particularly boring, solemn bunch. It’s also one of the biggest reasons firms have such a similar look and feel when it comes to their websites and marketing materials. A great example is the law firm BD&P, who fills their website with compelling action shots of their attorneys doing the things they love. Professional services firms aren’t exactly known for their personality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 13, 2014
    [Websites] The power and perils of the pivot
    One coaching client told me she thought she landed on the wrong website because of the changed design and focus. Thus, Im stuck in the twilight zone — my website is a mix between my older, creative career and an author-friendly site that showcases my storytelling and fiction. One coaching client told me she thought she landed on the wrong website because of the changed design and focus. By Mars Dorian, {grow} Contributing Columnist.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2016
    [Websites] What B2B Marketers Need To Know About Video
    We distributed different content via email, social channels, landing pages and our core website and made sure all were viewable on any device and available in multiple languages. In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. Cisco projects that video will comprise 79 percent of all Internet traffic by 2020.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [Websites] 8 Elements of the Perfect Blog Post
    Make your blog easy to scan with headlines, and use the headline hierarchy ( for example H1 for titles, H2 for subtitles, H3 for highlighting points, H4 for information about the blog ) that is common on websites to show the reader what is most important, etc. What does a perfect blog post look like? In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [Websites] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    As part of that, marketing should define the different stages of the funnel (website visit, lead, marketing qualified lead, sales qualified lead, opportunity, sale). Marketing needs to have an always-on dashboard with website traffic and leads. Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Here''s how to do it.
  • SALESFUSION  |  MONDAY, SEPTEMBER 28, 2015
    [Websites] Hacking the Hype: Why Inbound Marketing Isn’t Enough
    The basic fact of the matter is, if you don’t have A+ brand recognition, inbound activities alone won’t bring enough prospects to your website to drive the number of leads you need to meet your goals. Six steps to add lead generation into the mix (and why you need to do it!). It seems that somewhere along the way it became taboo for marketers to drive leads. But with growing revenue targets, can you really afford to just sit back and wait for prospects to come to you?
  • VIDYARD  |  TUESDAY, JULY 26, 2016
    [Websites] Getting Started with Live Streaming
    Vendors like Wirecast have lists of tried-and-true capture cards readily available on their website. This player will likely be embedded on your website or a landing page so that people can tune in when the stream goes live. So, you’re thinking about setting up a live stream, but you don’t know how to get started? Well, worry no more. We’ve got you covered.
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 16, 2011
    [Websites] Marketing for leads and sales: What’s working for technology companies today
    As a rule of thumb, allocate (your marketing budget) into three buckets, approximately one third of the budget for each: Take 33% of your budget and use it to improve your website. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Websites] Beyond the Blog
    The open web, or websites that live on domains accessed through browsers like Chrome, Safari, and Firefox, is the incumbent, which remains popular—web usage is still growing at a 16 percent clip. For brands that have largely centered their content marketing efforts on a website, branching out comes with risks, particularly in terms of having less access to data on what’s working. The SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.”
  • HINGE MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Websites] Strong Brand, Weak Brand: 5 Brand Killing Beliefs You Must Avoid
    Yet you could not tell this from their website or marketing materials. We’ve encountered firms with multiple logos, multiple websites and no consistent market positioning. ” This is the sad reason that so many websites look the same and so many “differentiators” are not really differentiators. If you ask your firm’s senior management, most would probably say that they want a strong brand. After all, who wants a weak anything?
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Websites] 21 Content Marketing Tools to Use in 2014
    This paid, remarkable website plug-in provides automated suggestions to your website visitors on which content they should read next, based on their historic usage of your website – a concept not unlike Amazon’s product recommendation engine. What if a marketer was only as good as their content marketing tools? I believe there’s actually much more truth to that statement than many of us realize.
  • HUBSPOT  |  THURSDAY, AUGUST 30, 2012
    [Websites] 11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
    Is there a specific niche social website that your persona can't live without? Say you sell electronics and you're optimizing your website for the term "tv remotes." Be sure to optimize your website content based on the way your buyer persona speaks, and by extension, the way they search. Don't ask your customer base to use a technology type that they aren't comfortable using to interact with your website or content. Do you know your best customer?
  • WEBBIQUITY  |  TUESDAY, JUNE 18, 2013
    [Websites] Amazon Shuts Down Minnesota Affiliates
    But it is clear who loses: thousands of small website owners who made a few bucks each month sending buyers to Amazon.com. It’s official—Amazon will close affiliate accounts in the state of Minnesota due the state legislature’s recent passage of an online sales tax bill.
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Websites] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites -- but the rest of the world is still catching on. With the launch of new web development tools, website redesigns, and ad platform support, there were some really exciting news this week. This week, Twitter started testing a new look on its website for messages and replies. You''re smart.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 16, 2012
    [Websites] B2B Social Media Marketing is Calling: Are You Listening?
    With the above in mind, here are some immediate things your organization should be doing to bring social media into your B2B marketing strategy: 1) Add a Blog to Your Company Website Every social media strategy that I create includes a blog , and it is more important for a B2B company to be blogging. They also help more of your content get discovered by search engines through the undeniable benefits that blogging brings to your website’s search engine optimization (SEO).
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 19, 2012
    [Websites] Content Marketing: Get Trained Up [Slides]
    After posting this article on an internal website with the above title, I was asked to present my view on the 6 steps to effective content marketing to an internal group of more than 300 registrants. We all create content. But let’s face it, most of it is simply awful! How many emails do you get that you struggle to read? How many 5 minute voice mails do you delete? And how many PowerPoint slides contain way too many words?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2011
    [Websites] The Ultimate Cheat Sheet for Expert Twitter Marketing
    and a URL (use your company website, blog, or link to a unique landing page you create specifically for people who find you through Twitter). Promote your Twitter presence on your website/blog. Install the official Twitter Follow Button on your website and/or blog to enable site visitors to follow you on Twitter with just one click. Bonus: add the testimonials from your Twitter Favorites to the testimonials page on your website.).
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Websites] The 25 Best Slideshare Presentations Of 2013
    With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 3, 2008
    [Websites] LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
    website address. The Best Website Monitoring Services for Tracking Your Site’s Uptime. The content is copyrighted to Amit Agarwal and may not be reproduced on other websites. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 27, 2011
    [Websites] B2B Lead Generation – How Much Information Should You Capture?
    Noted marketing thought leader David Meerman Scott revisits that often-debated topic of whether it is better to collect opt-in data before allowing people to download your content, or to make that content available without requiring anything from the website visitor. Strength of your website. I just read an interesting article at Web Ink Now, titled New B2B Lead Generation Calculus.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 29, 2016
    [Websites] 4 Things That Should Be On Every CMO's Wish List
    Marketers need third-party data to fully know customers’ context, and orchestrate the most meaningful experiences for them for using only first party website data limits the analytics, targeting, and addressability of DMPs. With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Websites] 3 Ways to Make Your Brand Fashionable
    Have you ever been on your favorite retailer’s website and saw a shirt that you loved, but assumed it would never look like that on you? Just take a look at outdoor clothing retailer Patagonia, who celebrates its customers as heroes in “Worn Wear: The Stories We Wear”, an entire micro website dedicated to customers and their stories about their Patagonia items. Author: Melanie Grant As Coco Chanel once said, “In order to be irreplaceable one must always be different.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Websites] The One Thing That’s Better Than Knowing Your Customers
    ” There are several ways you should be tracking customer behavior … Your Website. Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. And I’m going to tell you exactly what that is. Yes, Knowing Your Customers Is Needed.
  • HALEY MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Websites] The Boy(s) Who Cried “0/10 – Would Not Recommend”
    No underhanded paid-for reviews, no sneaky purchased testimonials – just real, honest feedback shared to your website, review sites, and social media pages that helps protect your online reputation and position you as the stellar staffing service you are. We live in a society where pretty much anything can be bought and sold.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Websites] Marketing In Real-Time – The New Trading Room Floor
    I do not (yet) have a data scientist on my marketing team to write algorithms and execute my next brilliant marketing action – launch a campaign, alter a PPC bid, change the size of a button on the website. By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 28, 2013
    [Websites] Five ideas to re-build your personal brand after a move
    Check their websites for events and activities. By Barbara Fowler, {grow} Community Member. Moving is never easy, especially when it affects your personal brand and business. I just moved nearly a thousand miles from New Jersey to Charleston and wanted to share how I used social media and Internet connections before and after the move to get my personal brand off to a fast, productive start! 1) Facebook, LinkedIn, Pinterest.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Websites] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    There are many reasons but foremost among them is building brand awareness, driving exposure and website traffic, creating connections with well-known, authoritative industry sites and publications, and so on. For one client in particular who recently launched a new e-commerce website, we’ve started creating a series of blog posts specifically designed to improve visibility of the new site in search results.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 3, 2013
    [Websites] Encore: “Secrets of the Great Communicators” @NancyDuarte on Marketing Made Simple TV
    Author : Buffer, Inc Website : [link] --> The post Encore: “Secrets of the Great Communicators” @NancyDuarte on Marketing Made Simple TV appeared first on Fearless Competitor. Buffer. In this encore show, Nancy Duarte, CEO of Duarte, a Silicon Valley company that crafts presentations for leaders of the world’s greatest brands and is a popular TED speaker joins show host Jeff Ogden in a fun and engaging show.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Websites] Marketo and Facebook—Delivering The Right Message at The Right Time
    website visitors who haven’t provided contact information yet), the second integration is designed to help marketers engage these anonymous people on Facebook too. Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But for many marketers, this goal has been more of a utopian dream than actually realizable given the proliferation of channels and the complexity of customer journeys.
  • SYNECORE  |  WEDNESDAY, MAY 6, 2015
    [Websites] Why Your Brand Should Invest in Mobile Video Advertising
    Coming hot on the heels of its “ mobilegeddon ” search engine update meant to promote mobile-friendly websites, this AdWords update could be read as second act of a two-part mobile facelift initiated by the search giant. If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Websites] Where to Learn Excel: The 10 Best Resources on the Internet
    The most helpful part of his website is probably the Excel Tips tab , which has a long list of useful (and mostly non-trivial) tips on formatting, formulas, charts and graphics, and printing. Many of you are likely familiar with the content website About.com. If you need help with problems that are more complex, you can even hire an Excel consultant directly from the website for a fee.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 30, 2016
    [Websites] The Undeniable Mobile Effect On Holiday Shoppers
    This is nearly the percentage who indicated that they had made a mobile purchase in the 2015 holiday season using a website. Today is June 30. Summer only officially launched 8 days ago yet here I am talking about holiday shoppers. No, I am not crazy from the heat. Retailers across the land are either knee-deep in their holiday plans for the coming season or about to start or are somewhere in between.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 14, 2011
    [Websites] Inside the Mind of the B2B Buyer – New Paths to Purchase
    Assumption : If we optimize our website for search, we’ll attract prospective buyers. Assumption : A nice website and case stories will get people’s attention. (Editor’ s note: This article is the all-time most popular article at Fearless Competitor.). Great insights presented by Genius and DemandGen Report , in the webinar Inside the Mind of B2B Buyers: New Paths to Purchase.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 6, 2010
    [Websites] Creating a content marketing plan — without any content
    Simply answering questions is providing meaningful content that can attract attentions to you and your website. Remember that micro-content is still supposed to do the job of big content — drive people to action on your website. Of course you need to include your website in your profile and use your keywords in your bio. Commenting on relevant blog posts, videos, and Facebook pages is a quick and easy way to deliver micro-content that links to your website.
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Websites] How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
    Enter your competitors' websites so the tool can start tracking them. The Grade History tab lets you see how the Marketing Grade for your website and your competitor's website has changed over time. Think about it -- every new blog post you publish is a brand new page for your website, a brand new opportunity to generate inbound links, and a brand new piece of content that you can feed to your social media followers. You're a rockstar inbound marketer.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Websites] A 13-step crash course in digital marketing
    A WEBSITE WITH PURPOSE GENERATES RESULTS: Why have a website? But have a purpose says Jeremy Floyd in Chapter 8, Building a Website with Purpose that Generates Results. Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Before 2018, digital media spending is expected to equal or exceed television.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Websites] CMOs: Stop Believing These Digital Marketing Myths
    This means you need to be constantly testings your landing pages and website to determine if and where a redesign should take place. . There are many myths surrounding digital marketing solutions. It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . Let’s review these 15 digital marketing myths and their corresponding truths: 1. SEO Can Be Set It And Forget It.
  • OPENTOPIC  |  FRIDAY, AUGUST 21, 2015
    [Websites] How to Successfully Measure ROI on Your Leads: Weekly Roundup
    A great content is a content (blog post, infographic, video etc) which is most frequently viewed prior to conversion(s) and/or transaction(s) on your website". 10 Smart Ways to Earn or Build Backlinks to Your Website [Entrepreneur]. The articles you wish you’d read during the week, but didn’t get a chance to. Crafting a content marketing strategy for your brand involves several factors in order to be successful.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 16, 2014
    [Websites] Using Twitter Influencers to Drive Traffic to your Ecommerce Store
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. If you have a small following on Twitter, it’s tough to get your Tweets heard. And even harder to get your Tweeted links clicked on. If only you had 100,000 followers to Tweet to, then you could really start driving leads and customers to your ecommerce store.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Websites] Seven Ugly Truths About Content Marketing
    ” Unifying your strategy is important not only for content marketing sake, but also for all the areas your content will be distributed: website, campaigns, annual conferences, social media, and public relations effort.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 25, 2013
    [Websites] 7 Examples of Successful Reddit Marketing
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Websites] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    A computer company might - instead of putting a lot of information about their own offerings up - offer technical tips instead, or advice on work/life balance in a continually connected world – so people start to visit the website as a regular activity rather than just when they need something. As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed.
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Websites] Anatomy of a Perfect Blog Post
    “Racy” and provocative headlines stand out in social media and in search engine results, powering up your ability to capture more first-time visitors to your website. You definitely don’t want them to leave your website, never to return. What is the secret behind the perfect blog post? Is it the formatting, the research, the editing, the optimization, or the images? The answer is yes. Yes, to all of those things.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 10, 2016
    [Websites] Instagram Feeds Worth Following: 5 Brands With 5 Lessons for B2B Marketers
    Just as websites shouldn’t have been an online version of a brochure back in the ‘90’s, Instagram isn’t the place for businesses to push out sterile, prepackaged sales collateral or clips of product promo videos in 2016. Going back to the ‘90’s website reference, don’t try to cram everything you want buyers to know into a single post. Businesses have always looked for creative ways to make buyers aware of their products.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Websites] The 6 Scariest Words in Digital Marketing
    percent of all referral traffic to publishers’ websites comes from Facebook (slightly more than Google at 39.5 Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes.
  • THE ROI GUY  |  THURSDAY, MARCH 12, 2015
    [Websites] Death of a Salesman? Forrester says Yes.
    53% find gathering information online on their own superior than interacting 59% don’t want to interact with a sales rep 74% find buying from website more convenient than buying from sales rep. However, Forrester revealed that 26 out of 30 B2B websites fail to deliver customer centric compelling content, meaning that even though buyers want to buy online, most providers have a way to go in satisfying growing expectations.
  • VIDYARD  |  TUESDAY, OCTOBER 13, 2015
    [Websites] The Best of the Best: 2015 Video Marketing Awards
    BenefitMall produced a commercial for their new product, EmployerFocus, that was market specific and pushed it through email, social media, and their website. They looked to video to: convert more anonymous website visitors into leads and increase visitor-to-conversion rates on key pages as well as. First, Act-On built a video resource library directly into their website so all of their video content was easy to browse and easy to consume.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Websites] 10 Ways to Create Great Inbound Content for Your Association
    By setting goals, getting your team involved, and grounding your writing in a pre-established strategy, you can turn your blog, website and other content channels into a place you get engage with and inform potential customers. So, your content and website needs to be focused around that. Content can be a great way for your association to engage with constituents. But where to begin? What’s the best approach to creating nonprofit content?
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 29, 2014
    [Websites] 10 Great Marketing Tips from Find New Customers
    Put a Resources tab on top of the website and let visitors see it. Use a 301 redirect to take first time website visitors to that landing page and not your home page. Feature a short video of a delighted buyer on the website. Here are 10 #Marketing Tips I presented to a 100 employee Saas software company in Cambridge, MA recently. They loved these tips and for good reason.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Websites] Five of the All-Time Biggest Blogging Questions Answered
    I have no plans to monetize my blog directly, but I’m hoping that people who love the free content will support me by buying adjacent products on my website such as my Social Media From Scratch video tutorials , books, or instant coaching services. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Start with your strategy.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Websites] 5 Kid-Friendly Cookie Marketing Lessons for Girl Scouts
    The program is called "Digital Cookie," and it will allow scouts to sell cookies online using their own cookie website and/or mobile application. Since the Digital Cookie program won''t start rolling out until January, it''s hard to say exactly how the website and mobile app will work and exactly what scouts will need to do to sell cookies online. You''ll need an email invitation from the scout themselves to gain access to their cookie website.
  • SYNECORE  |  THURSDAY, NOVEMBER 15, 2012
    [Websites] How to Become The Six Million Dollar Marketer
    All of this content then needs to be optimized for any platform or device on which it could potentially be viewed or consumed via social sharing (websites, differing social channels, mobile devices, etc). Technology may be creating exponential opportunity for businesses, but it is sure creating a headache for marketers.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Websites] Is Empathy The Secret Ingredient To A Social Business
    Search for branded websites that you love and you will find that nearly all of them speak to you (the visitor) and the value you will receive as opposed to being about themselves (what they sell). What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Websites] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. Not unlike your website, consider the keywords you want people to find you with – not only via LinkedIn searches, but web searches. Employees at B2B companies know that LinkedIn is the B2B network.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Websites] Should My CEO be on Social Media?
    A social CEO has a profile on the company website, could have a blog on the company intranet or corporate website, has an updated LinkedIn profile and might be sharing and interacting with people on Twitter. There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 12, 2014
    [Websites] 3 Simple Ways to Make Email Marketing Work for You
    With just a few clicks, you can upload your company logo, add links to your website, and create a must-read message for your recipients. Whatever the desired action, make sure there is a link or a call-to-action button that takes the reader to the right spot on your website. No matter what your business, email marketing can work for you. Whether you sell office widgets or offer a carpet-cleaning service, every business can benefit from this affordable marketing option.
  • BIZIBLE  |  THURSDAY, DECEMBER 3, 2015
    [Websites] The 100 Year History Lesson On Marketing Operations and MarTech
    This is still being used today, although it is diminishing in usage in favor of tracking incoming leads by establishing unique websites / landing pages and phone numbers specific to campaigns. "There is a science to advertising. Experienced advertisers have watched and recorded, tested and logged, and left records of countless campaigns. I n these conditions the advertising and merchandising becomes a science. Principles are learned and proven by repeated tests” ( Scientific Advertising ).
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Websites] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
    But rather than using them for SEO purposes, you should be using them to drive awareness, and drive traffic back to your website. So instead of using the links in your press releases for "link juice," use them simply as inroads to your website for more information about the content of the release. Do those search engine optimized press releases you''re sending actually boost your search rankings? What about those guest blog posts you''re writing?
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 10, 2016
    [Websites] Your Digital Marketing Strategy Depends on Online Reviews
    Recently, Amazon announced that it’s establishing additional rules surrounding so-called incentivized reviews, putting a damper on a strategy used by many sellers on the website. Thanks to websites such as Amazon and TripAdvisor—and countless others—consumers can peruse thousands of reviews to aid their decision-making processes. Research shows that the vast majority of shoppers look at reviews before they make their purchase or visit a business.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Websites] How to Increase Customer Loyalty through B2B Marketing
    If your customers publish blog posts on their website and have branded company pages on social media platforms, by all means follow them and like and comment on their posts and updates. Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Websites] Customer Service is a Critical Marketing Attribute
    This didn’t get any results, so I told Marco that I would go to the gondola licensing board website (whatever that was) and lodge a complaint about his rudeness and our disappointment with the experience. This blog post might have been titled “A Tale of Two Gondolas” because the subject matter comes directly from a recent experience in Venice, Italy. My wife and I were there on a trip and another family member in our group suggested a gondola ride based on her recent experience.
  • NUSPARK  |  WEDNESDAY, APRIL 20, 2011
    [Websites] New Twitter Chat Addresses Marketing and Lead Generation Issues
    Each week, we’ll discuss a variety of topics related to generating leads, inbound marketing, website conversion tactics, media planning and buying, digital display, … [ visit site to read more ]. Hi, I wanted to invite readers on Twitter to be aware of a new chat that debuts officially on Monday April 25 at 9p ET and continuing every week at that time.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Websites] Top 10 Advantages of Online Marketing for Professional Services
    These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more. If it’s successful, this piece might help drive up your website’s ranking for Google searches on the topic. Firms’ websites are the top method by far, followed by online search, friends and colleagues, and social media. Online marketing is growing in popularity – and importance.
  • JUNTA 42  |  SATURDAY, MAY 16, 2015
    [Websites] This Week in Content Marketing: The Future of Content Marketing 2025
    Today, each of Annie’s magazine websites links to e-commerce websites that sell products related to its content. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this Mother’s Day episode of This Old Marketing , Robert and I discuss what advertising will look like in 2025 and what role content marketing will play in it.
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Websites] Deliver More Sales Qualified Leads Using Predictive Intelligence
    In the Demand Gen Report white paper, 4 Ways Marketers Can Boost Their Demand Gen Results , Kerry Cunningham, Senior Research Director, Demand Creation Strategies at SiriusDecisions says: “If a marketing automation’s traditional lead scoring only has access to behavior on your website content, it’s clearly not accurate. One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs).
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 1, 2013
    [Websites] Lead Generation: 5 tips to generate leads faster on LinkedIn
    The key, she said, is to share content your prospects will find interesting, share with their peers and motivate them to click through to your website and contact you. Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn?
  • HALEY MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Websites] Social Pro Case Study: Making an Impact on LinkedIn
    Spoiler Alert: Next week we are going to take a look at how all of the social media traffic is impacting website traffic and how it’s going to the right pages). To have a complete social media presence, staffing firms need to have strategies for growth and sharing content across a number of outlets. Recently, we took a look at the case study for 365 Healthcare Staffing and its presence on Facebook and Twitter. This week, we’ll take an in-depth look at the strategy and growth on LinkedIn.
  • HUBSPOT  |  THURSDAY, APRIL 25, 2013
    [Websites] The Marketer's Guide to Search Engine Optimizing Non-Written Content
    Sitemaps are just an xml file that tells Google about a page on your website it might not discover -- the most simple sitemaps usually list the pages on your website. However, keyword strategy from a user perspective is extra important here -- video is very likely to be viewed and searched independent of your website. Use a keyword tool to see what words and phrases people are searching to find your website. Include links back to your website on every pin.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Websites] 27 More Remarkable SEO Guides, Tips and Tactics
    Contending that “The new Hummingbird algorithm will revolutionize the way B2B companies market their sites in search,” Harrison Jones explains how Hummingbird works, how that is likely to affect search rankings and traffic for b2b websites, and how those sites can capitalize on the algorithm change to draw more–and more relevant–traffic from search engines.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 30, 2016
    [Websites] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    What do you think about the design of our website? Do people like that infinite scroll that was part of your last website redesign? After ESPN listened to its community and redesigned its website with its audience’s suggestions in mind, revenue increased by 35 percent. As managing editor of the Content Standard, I’m in Google Analytics and Skyword’s Platform Analytics pretty much all day.
  • SYNECORE  |  WEDNESDAY, JUNE 3, 2015
    [Websites] Expert Interview: How to Get Started with Marketing Automation
    You're also using content and SEO to kind of draw people in, and most of this is served up through a brand website. Your core assets are going to be your core digital assets, they're going to be your brand website which is, in the brick and mortar sense, your place of business in the digital world. Chris Horton , Digital Strategist at Synecore , was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on inbound marketing.
  • SYNECORE  |  MONDAY, MARCH 24, 2014
    [Websites] Defining Your MQL: A Guide To Lead Conversion!
    The most important thing to consider before defining your MQL is the data you have on your sales and marketing teams , that includes close rates, customers you have and have not gotten, leads you get, visitors you get to your website, etc. This may start with a website visit, then a demo or trial of your product, then perhaps downloading more information or signing up for a newsletter, anything that might get them further down the sales funnel.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Websites] Communications Strategies for Millennials: How We Developed One for Churches
    A great way to show Millennials that you value them is by investing in new technology, like iPads in your church or an interactive website or online community where this younger generation can share stories and learn from each other. If your website isn’t as modern as it could be but you don’t feel ready for a website redesign , start by working on getting your information organized and up-to-date.
  • VOLACCI  |  TUESDAY, AUGUST 27, 2013
    [Websites] Fine Tuning a Newsletter Subscription Process
    These boxes allow users to enter basic information, usually just name and email address, from any number of pages on a website. Many websites also choose to have a separate subscription landing page, where users can subscribe to a general newsletter, or choose to manage between any number of subscription options. Email newsletters live and die by the quality of their subscription list.
  • B2BBLOGGERS  |  MONDAY, NOVEMBER 1, 2010
    [Websites] 3 Landing Page Conversion Roadblocks And How To Get Around Them.
    Unlike your corporate website, which has to appeal to a general audience, landing pages can be created for specific campaigns. If you want to generate more leads online and improve your landing page conversions, here’s what you want to avoid: “One size fits all” thinking Too busy or too boring Full of conversion hurdles “One Size Fits All” Thinking With organic search traffic you have very little control over where your visitors land inside your website.
  • KEO MARKETING  |  MONDAY, AUGUST 24, 2015
    [Websites] Using Analytics to Get Higher ROI from Remarketing
    One category in the behavior section that you should look at is time spent on your website. Visitors who quickly leave your website within a few seconds after arrival probably aren’t very interested in your company, and may even have landed there by mistake. Remarketing is one of the most popular tactics for online advertising campaigns. It can also be among the most effective, when implemented correctly. Not all leads are created equal then it comes to remarketing.
  • GREAT B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Websites] Eyeball Share Leads to Wallet Share
    One of my favorite bloggers is Paul Castain, who produces excellent content for the Sales Playbook website. Paul’s column this week, “ A Deceptive Post About Cold Calling ,” discussed important activities that can either replace or enhance cold calling. Here are a few of the statistics Castain points out: 67% of the buyer’s journey is now done online (SeriusDecisions). This number ranges as high as 80% in some industries. There are now 2.7
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 13, 2010
    [Websites] Variety of Content is the Key in the Early Stages of the.
    Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now.
  • WEBBIQUITY  |  MONDAY, APRIL 15, 2013
    [Websites] How Google Gets Search Traffic Wrong
    How much traffic does your website get from organic search? If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney. Easy question, right?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [Websites] Trade Show Follow-Up: 5 tips to optimize response
    Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? I can’t help but wonder given my own trade show attendance experience. For weeks after, I unsubscribe from newsletters and sales pitches from companies I barely recognize.
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