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  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Websites] 5 Kid-Friendly Cookie Marketing Lessons for Girl Scouts
    The program is called "Digital Cookie," and it will allow scouts to sell cookies online using their own cookie website and/or mobile application. What we do know is that many scouts will be given the opportunity to have their own cookie website -- which, thankfully, not just anyone has access to. The Girl Scouts of the U.S.A.
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Websites] 7 Tips to Hire the Best Freelance Writer
    Whether you are looking for a ghostwriter for your blog, a copywriter for your website, or a business writer to create smart marketing content, the following guidelines can help you find the best freelance writer for your needs. 1. Know Image source. Know What You Want. Budget – How much can you spend over how much time?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Websites] 9 Internet Trends Charts You Need To See
    Is your website designed for the mobile experience? I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. In 2011 , Mary updated her views on the above but also covered Content Marketing. Chart 2. Chart 3.
  • SNAPAPP  |  FRIDAY, AUGUST 28, 2015
    [Websites] Announcing the SnapApp 2015 Brand Refresh
    As you can see, our new colors have already been mapped onto our website. Do you ever feel like you just need something different ? Think about your wardrobe. The colors you wear can have an extraordinary effect on how you’re perceived – a dark suit for an interview; bright workout clothes; overall a cohesive color palette. What’s Next?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2016
    [Websites] What B2B Marketers Need To Know About Video
    We distributed different content via email, social channels, landing pages and our core website and made sure all were viewable on any device and available in multiple languages. In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. The Results.
  • THE POINT  |  MONDAY, MAY 4, 2015
    [Websites] How to Write a Better Content Syndication Abstract
    For more tips on how to get the most from your content syndication program, download a copy of our new white paper: “8 Tips for Content Syndication Success,” available for free download from the Spear Website. Abstracts (the short descriptions that accompany content online) are often an afterthought. Good abstracts do two things: 1. Overview.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Websites] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. Would love to hear your feedback on if your company invests in niche social networking websites or your own feedback on Empire Avenue.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Websites] The Revenge of the Content Monster
    Forcing customers to watch a video on their websites, inviting them to play an online game with whimsical creatures, QR codes on tissue boxes, animated holiday cards with penguins throwing snowballs, free ringtones and special clubs where customers could swap stories about the life-changing properties of lip gloss. Content is a monster.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 27, 2014
    [Websites] How Much Emphasis Should B2B Marketers Put in Yahoo Search?
    Yahoo search percentages for B2B websites we manage. Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. But Mayer’s news, coupled with recent trends in a few key client accounts, made me interested in digging deeper.
  • BLUE FOCUS MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Websites] @BlueFocus Founders @CKBurgess and @MNBurgess to Speak at @pivotcon 2013 Pivot Conference, Oct. 15-16 in NYC
    According to the Pivot website , this theme embodies “the deepening recognition that no boundaries exist in the emerging social/mobile/digital world of business. They will be joined on stage with David C. This year’s theme is “The Total Digital Experience.” Dynamic Signal will be sponsoring a special signing for the book on October. 16 th.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Websites] Social Media & Your Business: Choosing the Best Platform
    Offers opportunity to create ads to drive traffic to your website/blog. Unique Attributes : Generates leads and drives traffic to other content (or back to your website). So you want to define a social media strategy for your business ? Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners.
  • VIDYARD  |  TUESDAY, JULY 26, 2016
    [Websites] Getting Started with Live Streaming
    Vendors like Wirecast have lists of tried-and-true capture cards readily available on their website. This player will likely be embedded on your website or a landing page so that people can tune in when the stream goes live. So, you’re thinking about setting up a live stream, but you don’t know how to get started? Well, worry no more.
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Websites] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    Effective marketing strategies, no matter how diverse, share a single trait in common: They’re all customer-centric. A CRM is a one-stop shop for visitor insight, allowing you to record every engagement with your website visitors as they progress from lead to customer. Marketing technology is evolving at an incredible pace. Example: Qualaroo.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Websites] The New Definition of SEO [Video]
    Thinking of optimizing your website for key phrases in order to help that page rank as a result? As Google continues to evolve, so has the capabilites (and limitations) of its search engine. These updates have many business owners and marketers questioning the future, and importance, of SEO. Love awesome videos as much as we do? Transcript.
  • HUBSPOT  |  FRIDAY, APRIL 27, 2012
    [Websites] Why Landing Pages Are an Indispensable Part of Marketing
    Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website. What is a Landing Page?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 13, 2014
    [Websites] The power and perils of the pivot
    One coaching client told me she thought she landed on the wrong website because of the changed design and focus. I dont want to know how many clients I lost because they are confused about my offer. I am alienating my blog readers. By Mars Dorian, {grow} Contributing Columnist. Positioning is essential to attract your right clients.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 3, 2016
    [Websites] 8 Practical applications for influence marketing
    Will a link from them to your website enhance your SEO, and ultimately your site authority? Will a link from them to your website enhance your SEO, and ultimately your site authority? In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. But my prediction did come true. Research.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [Websites] 8 Elements of the Perfect Blog Post
    Make your blog easy to scan with headlines, and use the headline hierarchy ( for example H1 for titles, H2 for subtitles, H3 for highlighting points, H4 for information about the blog ) that is common on websites to show the reader what is most important, etc. 6. What does a perfect blog post look like? Compelling and Optimized Headline.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [Websites] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    As part of that, marketing should define the different stages of the funnel (website visit, lead, marketing qualified lead, sales qualified lead, opportunity, sale). Marketing needs to have an always-on dashboard with website traffic and leads. Here''s how to do it. Pretty strong language, either way you look at it. But there''s more.
  • SALESFUSION  |  MONDAY, SEPTEMBER 28, 2015
    [Websites] Hacking the Hype: Why Inbound Marketing Isn’t Enough
    The basic fact of the matter is, if you don’t have A+ brand recognition, inbound activities alone won’t bring enough prospects to your website to drive the number of leads you need to meet your goals. Six steps to add lead generation into the mix (and why you need to do it!). It’s Too Noisy for Inbound Alone To Cut the Muster.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 6, 2016
    [Websites] SEO is not about optimizing a single page
    They want to go to a site that has a lot of content on that subject, because if they don’t find their answer on that one page, they can probably click around on that website and find it. Search Engine Optimization (SEO) has been around a long time. And it has changed a lot over the years. Client:  Uh, yeah, but why does that matter?
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 16, 2011
    [Websites] Marketing for leads and sales: What’s working for technology companies today
    As a rule of thumb, allocate (your marketing budget) into three buckets, approximately one third of the budget for each: Take 33% of your budget and use it to improve your website. Karl asked the questions. The answers are mine. What universal struggles do you see in the marketplace. Companies have limited resources, so they can’t do it all.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 11, 2013
    [Websites] How to Find Bloggers Who Already Want to Write About Your Brand
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. What if you could reach out to less bloggers but get more brand coverage? Related Stories What Should Brands Offer Bloggers in Exchange for Posts?
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 29, 2013
    [Websites] 10 Reasons Why You Should Consider Maximizing Reddit for Business
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. What is this Reddit you speak of? First, think of how vast the internet is, how impossible it is to reach every crack, corner, and crevice.
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Websites] 21 Content Marketing Tools to Use in 2014
    This paid, remarkable website plug-in provides automated suggestions to your website visitors on which content they should read next, based on their historic usage of your website – a concept not unlike Amazon’s product recommendation engine. What if a marketer was only as good as their content marketing tools? Evernote.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 15, 2012
    [Websites] Mastering the Monster that is Mobile Marketing: An AMA Virtual Xchange Summary
    Oddly, the top 3 locations are a printed magazine/newspaper, product packaging, and a website. Yeah, printed materials and packaging makes sense, but on a website? Where’s the benefit of scanning a code to access a website, if you’re already on a website? The results of this live poll left my jaw dropped. 2D codes).
  • WEBBIQUITY  |  TUESDAY, JUNE 18, 2013
    [Websites] Amazon Shuts Down Minnesota Affiliates
    But it is clear who loses: thousands of small website owners who made a few bucks each month sending buyers to Amazon.com. It’s official—Amazon will close affiliate accounts in the state of Minnesota due the state legislature’s recent passage of an online sales tax bill. Isn’t that just great. Random
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Websites] Communications Strategies for Millennials: How We Developed One for Churches
    great way to show Millennials that you value them is by investing in new technology, like iPads in your church or an interactive website or online community where this younger generation can share stories and learn from each other. This will help keep your audience engaged and keep your website relevant to new members. nonprofit
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 19, 2012
    [Websites] Content Marketing: Get Trained Up [Slides]
    After posting this article on an internal website with the above title, I was asked to present my view on the 6 steps to effective content marketing to an internal group of more than 300 registrants. We all create content. But But let’s face it, most of it is simply awful! How many emails do you get that you struggle to read?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Websites] The 25 Best Slideshare Presentations Of 2013
    With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any  B2B content marketing  program. You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 3, 2008
    [Websites] LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
    website address. The Best Website Monitoring Services for Tracking Your Site’s Uptime. The content is copyrighted to Amit Agarwal and may not be reproduced on other websites. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. You should be logged into LinkedIn for any of these tips to work. 1. related articles.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 27, 2011
    [Websites] B2B Lead Generation – How Much Information Should You Capture?
    Noted marketing thought leader David Meerman Scott revisits that often-debated topic of whether it is better to collect opt-in data before allowing people to download your content, or to make that content available without requiring anything from the website visitor. Strength of your website.   Company and Title:   70 responses.
  • HALEY MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Websites] The Boy(s) Who Cried “0/10 – Would Not Recommend”
    No underhanded paid-for reviews, no sneaky purchased testimonials – just real, honest feedback shared to your website, review sites, and social media pages that helps protect your online reputation and position you as the stellar staffing service you are. We live in a society where pretty much anything can be bought and sold.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Websites] Marketing In Real-Time – The New Trading Room Floor
    There are no bots to crawl through my data.  I have to do that. I do not (yet) have a data scientist on my marketing team to write algorithms and execute my next brilliant marketing action – launch a campaign, alter a PPC bid, change the size of a button on the website. By Brian Kardon - CMO, Lattice Engines. Any edge. Including me! Strateg
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 28, 2013
    [Websites] Five ideas to re-build your personal brand after a move
    Check their websites for events and activities. By Barbara Fowler, {grow} Community Member. Send a note to all of your Linkedin contacts, telling them about your move. Request help in getting new contacts in the new location. Don’t judge anyone, just appreciate those who reached out and remember this in the future if you are asked.
  • FATHOM  |  TUESDAY, MARCH 8, 2016
    [Websites] Staying Ahead of the Personalized Marketing Curve
    71% of companies fail to personalize their websites. Additionally, Dynamic Yield  reported the following findings: 94% of in-house marketers agree that website personalization is critical to current and future success. 74% of online consumers get frustrated with websites when content (e.g., according to StoryBase. Absolutely.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Websites] Marketo and Facebook—Delivering The Right Message at The Right Time
    website visitors who haven’t provided contact information yet), the second integration is designed to help marketers engage these anonymous people on Facebook too. Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But But how?
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 17, 2011
    [Websites] Japanese Celebrity Calls for an End to Tweeting after Demos Erupt
    Either way, because Twitter has become the place where the news breaks in Japan as much as it does globally now, the tweet started to gain attention on what could be considered Japan’s first and still very popular social media website: the 2 Channel message board forum. Why do you have to tell everyone? Would my boss approve of this?
  • THE POINT  |  WEDNESDAY, JUNE 20, 2012
    [Websites] Top 10 Tips for Better Email Templates
    Marketo users : Download a free set of professionally-designed email and landing page templates, along with complete instructions for how to download into Marketo, now available on the Spear Website. But one other element plays a key role even before you write one word of copy: the design template. Keep graphics to a minimum. Use sidebars.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 3, 2013
    [Websites] Encore: “Secrets of the Great Communicators” @NancyDuarte on Marketing Made Simple TV
    Author : Buffer, Inc Website : [link] --> The post Encore: “Secrets of the Great Communicators” @NancyDuarte on Marketing Made Simple TV appeared first on Fearless Competitor. Buffer. Please note: There’s a video quality problem near the very end.Sorry.). Why the audience and not the speaker are most important.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Websites] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. Not unlike your website, consider the keywords you want people to find you with – not only via LinkedIn searches, but web searches. asked him what it was. His answer?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Websites] Seven Ugly Truths About Content Marketing
    ” Unifying your strategy is important not only for content marketing sake, but also for all the areas your content will be distributed: website, campaigns, annual conferences, social media, and public relations effort. The plethora of online content is astounding on the topic; more than 1 billion search results appear.
  • SYNECORE  |  WEDNESDAY, MAY 6, 2015
    [Websites] Why Your Brand Should Invest in Mobile Video Advertising
    Coming hot on the heels of its “ mobilegeddon ” search engine update meant to promote mobile-friendly websites, this AdWords update could be read as second act of a two-part mobile facelift initiated by the search giant. If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. Takeaway.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 14, 2011
    [Websites] Inside the Mind of the B2B Buyer – New Paths to Purchase
    Assumption : If we optimize our website for search, we’ll attract prospective buyers. Assumption : A nice website and case stories will get people’s attention. (Editor’ s note: This article is the all-time most popular article at Fearless Competitor.). Love hard facts. Hope you do too. Should this matter to YOU?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 29, 2016
    [Websites] 4 Things That Should Be On Every CMO's Wish List
    Marketers need third-party data to fully know customers’ context, and orchestrate the most meaningful experiences for them for using only first party website data limits the analytics, targeting, and addressability of DMPs. Ok perhaps a little melodramatic but you get the idea. Oh, sorry. where was I? Right, CMOs wish list. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 6, 2010
    [Websites] Creating a content marketing plan — without any content
    Simply answering questions is providing meaningful content that can attract attentions to you and your website.  I’ve personally made some fantastic connections and acquired my two most profitable customers just by answering questions in LinkedIn Group Forums. You’ll need to weave these keywords into your micro-content. Twitter.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Websites] CMOs: Stop Believing These Digital Marketing Myths
    This means you need to be constantly testings your landing pages and website to determine if and where a redesign should take place. . There are many myths surrounding digital marketing solutions. It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . ” 3. SEO Is Dead.
  • OPENTOPIC  |  FRIDAY, AUGUST 21, 2015
    [Websites] How to Successfully Measure ROI on Your Leads: Weekly Roundup
    How to Measure the ROI of Your Content [OptimizeSmart]. "A great content is a content (blog post, infographic, video etc) which is most frequently viewed prior to conversion(s) and/or transaction(s) on your website". 10 Smart Ways to Earn or Build Backlinks to Your Website [Entrepreneur]. When done correctly, the payoff is astonishing.
  • HUBSPOT  |  THURSDAY, APRIL 25, 2013
    [Websites] The Marketer's Guide to Search Engine Optimizing Non-Written Content
    Sitemaps are just an xml file that tells Google about a page on your website it might not discover -- the most simple sitemaps usually list the pages on your website. However, keyword strategy from a user perspective is extra important here -- video is very likely to be viewed and searched independent of your website. Oh right.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Websites] 5 Email Marketing Variables You Can't Control (But Can Outsmart)
    The goal of any good email is to encourage the reader to click through to a landing page on your website. We’ve seen a number of cases in which marketers optimize their emails for mobile but then send their readers to a page on their website that’s tough to view on mobile. Each of these clients displays emails differently.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 18, 2016
    [Websites] What to Do When Your Content Marketing Falls Flat
    That said, my colleagues and I spent hours analyzing various website metrics to develop a solid understanding of how the site had performed in the past and how it was performing at present. Examples of metrics we analyzed include the following: Total & organic website traffic (via Google Analytics). Get Creative. Get Motivated!
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Websites] Anatomy of a Perfect Blog Post
    “Racy” and provocative headlines stand out in social media and in search engine results, powering up your ability to capture more first-time visitors to your website. You definitely don’t want them to leave your website, never to return. What is the secret behind the perfect blog post? The answer is yes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Websites] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    Website URL Reference – this is ideal since 200 character descriptions are not very good for identifying contact information or other communication channels. Website Sections (resources, solutions, etc) specific to targeted Showcase Page. What B2B Marketers Need to Know Right Now. 75 to 200 Character Page Description.
  • VIDYARD  |  TUESDAY, OCTOBER 13, 2015
    [Websites] The Best of the Best: 2015 Video Marketing Awards
    BenefitMall produced a commercial for their new product, EmployerFocus, that was market specific and pushed it through email, social media, and their website. They looked to video to: convert more anonymous website visitors into leads and increase visitor-to-conversion rates on key pages as well as. And they deserve recognition!
  • SNAPAPP  |  THURSDAY, MAY 28, 2015
    [Websites] The Modern Marketer’s Blog Roundup 5/28/15
    HubSpot: 16 Reasons Why People Leave Your Website. Drawing consumers to a website is often not an issue. This Hubspot blog provides insight into 16 common website mistakes that can cost you on conversions, and how to fix them. You’ve written some really compelling copy for your website. Read On>>  .
  • SALESFUSION  |  TUESDAY, MARCH 15, 2016
    [Websites] Measuring Marketing Effectiveness: 5 Metrics You Need to Track
    That said, there’s a lot that goes into telling this story and it doesn’t necessarily tell the whole story, as some areas of effectiveness, like brand awareness and website activity, may take longer to translate into revenue or may benefit the company in non-monetary ways. Metrics to Measure Marketing Effectiveness. Marketing Insights.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Websites] The 6 Scariest Words in Digital Marketing
    percent of all referral traffic to publishers’ websites comes from Facebook (slightly more than Google at 39.5 Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes. What impact will this have on content publishers? It was nothing short of a courtship.
  • THE ROI GUY  |  THURSDAY, MARCH 12, 2015
    [Websites] Death of a Salesman? Forrester says Yes.
    53% find gathering information online on their own superior than interacting 59% don’t want to interact with a sales rep 74% find buying from website more convenient than buying from sales rep. Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today.
  • HINGE MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Websites] Building Your Brand: How a Solid Brand Drives More Referrals
    Through brand experience—every customer interaction, your website, social media posts, online reviews, and every published word your firm releases. The first place buyers go to get more information is a firm's website. And, make your website a priority. One of the best ways to do this is through referrals. Your brand.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 29, 2014
    [Websites] 10 Great Marketing Tips from Find New Customers
    Put a Resources tab on top of the website and let visitors see it. Use a 301 redirect to take first time website visitors to that landing page and not your home page. Feature a short video of a delighted buyer on the website.  They loved these tips and for good reason. Others have – like his former employer.).
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [Websites] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    When asked what types of content assets were missing on most company websites, 51% of respondents in our survey report indicated, “Thorough Contact Information (phone / email / address).”. 37% of survey respondents from our report indicated that they will visit a vendor website 3 – 5 times before making a purchasing decision. source ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Websites] Five of the All-Time Biggest Blogging Questions Answered
    have no plans to monetize my blog directly, but I’m hoping that people who love the free content will support me by buying adjacent products on my website such as my Social Media From Scratch video tutorials , books, or instant coaching services. 6) Indirect sales. How do I get started with blogging? Start with your strategy. Money?
  • SYNECORE  |  THURSDAY, NOVEMBER 15, 2012
    [Websites] How to Become The Six Million Dollar Marketer
    All of this content then needs to be optimized for any platform or device on which it could potentially be viewed or consumed via social sharing (websites, differing social channels, mobile devices, etc). Technology may be creating exponential opportunity for businesses, but it is sure creating a headache for marketers. THE NEW BOTTOM LINE.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Websites] Is Empathy The Secret Ingredient To A Social Business
    Search for branded websites that you love and you will find that nearly all of them speak to you (the visitor) and the value you will receive as opposed to being about themselves (what they sell). What separates a social business from a “regular” business? ” But I’m not sure that is enough. What is a Social Business?
  • HUBSPOT  |  FRIDAY, FEBRUARY 12, 2016
    [Websites] 3 Monster Reasons to Leave Online Marketplaces and Start Your Own Online Store
    How about a fully functional website, with room for all the content you can create? You don’t need to campaign to get people onto the website, that’s for sure. Online marketplaces such as Etsy, eBay, and Amazon Marketplace helped to create and then boost an online shopping environment. Why shake up a good thing? Well, here’s why.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 16, 2013
    [Websites] 4 Tips for a Mobile Optimized Facebook Experience
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Last month Facebook reported that 78% of its users log in from mobile within the US. It’s a huge number.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Websites] How to Create a Killer Blog Community
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. It’s one thing to have great content. It’s another thing to have a great blog community. Featuring Contributions from Global Thinkers.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 22, 2013
    [Websites] Be Where Your Prospects Are: Your Business Needs Complete Marketing
    The view of “build it (a website) and they will come” prevailed as the way to ensure a massive business success at a negligible cost. Prospects are engaging in more ways than ever before, and being where your prospect is, be that at an in-person event, searching on Google, or on a relevant 3 rd party website, is critical.
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Websites] Help! My Sales Team Thinks Our Inbound Leads Suck
    You don’t have to leave the typical voicemail. “Hi John, we help companies like you get more leads and customers from your website. By the time they get passed on to your sales team, a typical inbound lead might have visited your website 15 times, read 11 blog articles, opened 3 emails from you, and downloaded 5 ebooks. It's awesome.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Websites] How to Power Your Sales Funnel With Video Content
    When a prospective buyer starts searching for a solution and lands on your website, there’s nothing more engaging to present them with than a quality video. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Websites] You Won't Believe What This Company Used as Their Meta Description
    The website had probably been recrawled, and it seemed like it was just pulling in a random secret for their meta descriptions. And technically it worked -- I clicked through to the website. It was a meta description. measly 50 characters. but when you click through, you see nothing but Whisper''s homepage. felt horrified. Yikes.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 12, 2014
    [Websites] 3 Simple Ways to Make Email Marketing Work for You
    With just a few clicks, you can upload your company logo, add links to your website, and create a must-read message for your recipients. Whatever the desired action, make sure there is a link or a call-to-action button that takes the reader to the right spot on your website. Read on for three simple ways! 1. Time is money.
  • SNAPAPP  |  FRIDAY, OCTOBER 14, 2016
    [Websites] How Much Content Does Your Marketing Team Actually Need?
    More content means more website traffic. If increasing website traffic is your most important objective, a high-volume approach may be a smart move. Editors to make sure the content isn’t riddled with proofreading errors, and to upload the content to the website when it’s ready for publication. Pun intended.). But don’t assume.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Websites] How to Increase Customer Loyalty through B2B Marketing
    If your customers publish blog posts on their website and have branded company pages on social media platforms, by all means follow them and like and comment on their posts and updates. Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Websites] Top 10 Advantages of Online Marketing for Professional Services
    These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more. If it’s successful, this piece might help drive up your website’s ranking for Google searches on the topic. Defining Online Marketing. What is online marketing?
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Websites] Customer Service is a Critical Marketing Attribute
    This didn’t get any results, so I told Marco that I would go to the gondola licensing board website (whatever that was) and lodge a complaint about his rudeness and our disappointment with the experience. My wife and I were there on a trip and another family member in our group suggested a gondola ride based on her recent experience.
  • NUSPARK  |  WEDNESDAY, APRIL 20, 2011
    [Websites] New Twitter Chat Addresses Marketing and Lead Generation Issues
    Each week, we’ll discuss a variety of topics related to generating leads, inbound marketing, website conversion tactics, media planning and buying, digital display, … [ visit site to read more ]. Marketing Strategy Social Media
  • BIZNOLOGY  |  FRIDAY, DECEMBER 5, 2014
    [Websites] Named account marketing: new tools and techniques to reach a limited universe
    Account-based website design.  It’s eminently possible today to customize the experience of your site visitors based on the company they come from. Demandbase, Some B2B marketers know exactly what accounts are in their target market. What a luxury! It’s almost like mass customized selling, with maximum coverage and minimal waste.
  • HUBSPOT  |  THURSDAY, FEBRUARY 7, 2013
    [Websites] How to Capture More (and Better) Lead Intel With Progressive Profiling
    But as you can understand from all the hand raising, from a website visitor's perspective, forms are a rather annoying part of redeeming offers on the web. Because of this, the use of progressive profiling technology can decrease some of the friction associated with form completion, and as a result, increase your website's conversion rates.
  • B2BBLOGGERS  |  MONDAY, NOVEMBER 1, 2010
    [Websites] 3 Landing Page Conversion Roadblocks And How To Get Around Them.
    Unlike your corporate website, which has to appeal to a general audience, landing pages can be created for specific campaigns. Or worse, a page on their website where it is easy for the user to get overwhelmed or lost, and forget why they clicked in the first place. Zzzzzzz. landing page is your first impression. Or Does It? 5.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Websites] 8 Great LinkedIn Groups for B2B Marketers
    Why it’s great:  The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). It is no secret that LinkedIn is a valuable social media platform for B2B marketers. eMarketing Association Network. Inbound Marketers – For Marketing Professionals. Future trends.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Websites] A Brief Timeline of the History of Blogging
    It was first used by Jorn Barger, creator of the website Robot Wisdom. While it’s not clear if she was the first blogger to be terminated because of her personal website’s content, it sparked a conversation about the privacy and freedom of expression for bloggers. Greetings, readers. Welcome to the HubSpot Marketing Blog. Blogger, c.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 7, 2016
    [Websites] The Slow Adoption of MarTech for Digital Marketing Execution [Interview]
    You can download a free copy of the “2016 Digital Marketing Technology Survey” on the Real Story Group website. The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Websites] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. The study covered traffic associated with 424 B2B sites.
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Websites] Deliver More Sales Qualified Leads Using Predictive Intelligence
    In the Demand Gen Report white paper, 4 Ways Marketers Can Boost Their Demand Gen Results , Kerry Cunningham, Senior Research Director, Demand Creation Strategies at SiriusDecisions says: “If a marketing automation’s traditional lead scoring only has access to behavior on your website content, it’s clearly not accurate. How does it work?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Websites] 27 More Remarkable SEO Guides, Tips and Tactics
    ” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. What techniques still work in the new world of SEO? Which need to be discarded? What new tactics and ranking factors are most vital to understand? SEO Strategies for People that Hate SEO by Search Engine Guide.
  • BIZNOLOGY  |  THURSDAY, JULY 28, 2016
    [Websites] What’s the killer app in B2B marketing? Face-to-face events
    Events ranked higher than even the company website, at 81%. It’s not digital, except tangentially. But, year after year, events like conferences and trade shows consistently show up at the top of the list.  Why is this the case, and what does that mean for us marketers? Interestingly, my savvier students got it immediately. Bingo. alone.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Websites] What You Need to Know This Morning: June 4, 2013
    Xanga, a social website that you probably never paid attention to anyway, is close to shutting down, Valleywag reports. Good morning, marketers. We''re trying out a new feature -- a little roundup of news to help you start your day. Sort of an Egg McMuffin, but made out of content. If you like it, we''ll keep doing it. They also made a movie.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Websites] The 9 Worst Ways to Use LinkedIn for Business
    Describe your role at your current and previous companies, and provide links to your website and any relevant profiles (i.e. Make sure you optimize your company page by including relevant keywords and links to your website. 6. To optimize these links: Click “edit” next to the website link. Of course not. Twitter). 5.
  • SYNECORE  |  WEDNESDAY, JUNE 3, 2015
    [Websites] Expert Interview: How to Get Started with Marketing Automation
    You're also using content and SEO to kind of draw people in, and most of this is served up through a brand website. Your core assets are going to be your core digital assets, they're going to be your brand website which is, in the brick and mortar sense, your place of business in the digital world. Image Source: HubSpot.
  • SYNECORE  |  MONDAY, MARCH 24, 2014
    [Websites] Defining Your MQL: A Guide To Lead Conversion!
    The most important thing to consider before defining your MQL is the data you have on your sales and marketing teams , that includes close rates, customers you have and have not gotten, leads you get, visitors you get to your website, etc. You want as many leads as you can get for your business, right? Wrong. Why Should You Define Your MQL?
  • VOLACCI  |  TUESDAY, AUGUST 27, 2013
    [Websites] Fine Tuning a Newsletter Subscription Process
    These boxes allow users to enter basic information, usually just name and email address, from any number of pages on a website. Many websites also choose to have a separate subscription landing page, where users can subscribe to a general newsletter, or choose to manage between any number of subscription options. Subscription Page.
  • KEO MARKETING  |  MONDAY, AUGUST 24, 2015
    [Websites] Using Analytics to Get Higher ROI from Remarketing
    One category in the behavior section that you should look at is time spent on your website. Visitors who quickly leave your website within a few seconds after arrival probably aren’t very interested in your company, and may even have landed there by mistake. It can also be among the most effective, when implemented correctly.
  • GREAT B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Websites] Eyeball Share Leads to Wallet Share
    One of my favorite bloggers is Paul Castain, who produces excellent content for the Sales Playbook website.  Paul’s column this week, “ A Deceptive Post About Cold Calling ,” discussed important activities that can either replace or enhance cold calling. This number ranges as high as 80% in some industries. There are now 2.7
  • WEBBIQUITY  |  MONDAY, APRIL 15, 2013
    [Websites] How Google Gets Search Traffic Wrong
    How much traffic does your website get from organic search? If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney. Hooey. Poppycock.
  • BIZIBLE  |  THURSDAY, DECEMBER 3, 2015
    [Websites] The 100 Year History Lesson On Marketing Operations and MarTech
    This is still being used today, although it is diminishing in usage in favor of tracking incoming leads by establishing unique websites / landing pages and phone numbers specific to campaigns. "There is a science to advertising. Principles are learned and proven by repeated tests” ( Scientific Advertising ). This was written in 1923.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Websites] The Best of the Best: 2016 Video Marketing Awards
    They generate leads from content like product tours and case studies, and now roughly 50% of all of their website leads are coming directly from video. Their assets have been used on websites, landing pages, social platforms, paid media, webinars, and in brand outreach. Marketing can be a bit of a thankless job. Sangram here!”
  • PWB MARKETING BLOG  |  WEDNESDAY, APRIL 10, 2013
    [Websites] Facebook Ads: Do They Work?
    There are many ways to market your business website. One of our current clients is going through a website redesign and has indicated that they will use targeted Facebook ads, so I’m in a holding pattern. You can do so through paid search, print ads or outdoor advertising, just to name a few. ” At first I too was stumped.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 10, 2012
    [Websites] What Do Rick Santorum and Lady Gaga Have to Do with Headlines?
    On every website page or blog entry you have an opportunity to include headlines. Your website and blog post headlines matter! When it comes to your B2B online marketing, make no mistake. Headlines make a big difference. Here’s what CEOs and CMOs need to know. Search engines like headlines, and the more keyword rich the better.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 26, 2013
    [Websites] 3 Ways Online Marketing Forms Drive Conversions
    They are the one place on your website where you have the chance to capture contact data that a prospect willingly provides, in essence giving you permission to market to them. Post forms on your website that trigger automated response emails, document downloads and sales team alerts. Progressive Profiling. Supporting Segmentation.
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