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How to Use Video on Websites the Right Way

Vidyard

Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Why Should I Use Video on My Website?

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How to Use Video on Websites the Right Way

Vidyard

Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Why Should I Use Video on My Website?

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Video Marketing How-To: YouTube vs. Your Website

Vidyard

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! You need to be using both YouTube and your own website as part of your video strategy, but there is definitely a difference in what each channel means to your business.

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Bring the YouTube Experience to Your Website with a Vidyard Video Hub

Vidyard

Studies have shown that the modern buyer needs to go through four to seven pieces of content before shortlisting a solution, so imagine the impact of having a dedicated “videos” section on your website. In today’s digital space there’s a need to bring a YouTube-like viewing experience to your company’s website.

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Direct Viewers to Your Website: 4 Ways to Optimize Your B2B YouTube Channel

Vidyard

With more than 1 billion unique visitors each month , it’s no wonder YouTube is one of the top video distribution sites, but with all that traffic going directly to YouTube how can your B2B company use your channel and draw valuable prospects back to your website?

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A Step-by-Step Guide: Map your Audience’s Website Journey & Build a Video Plan to Match

Vidyard

Methodically laying out your video content to align with both the buyer’s journey and the corresponding path they take through your website is one of the best tactics you can use to ensure you’re delivering the right content to the right buyer at the right time. And as a result, convert more of those buyers. So give it a shot!

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How to End Your Video with Action: Strong CTA Examples

Vidyard

The Best Kind of CTA If Your Video Is on YouTube If a viewer is watching your video on YouTube, the ask is simple—include a customized link to a landing page on your website that is dedicated to getting that viewer the supplemental information they’re looking for and, consequentially, into your sales process. Bring out the vote! –