KoMarketing Associates

SEPTEMBER 8, 2022

This is followed by website/blog (36%), email marketing (35%), and content marketing (32%). Additionally, social (16%) was cited as the top website traffic source by respondents. The majority of marketers said it has been their most effective channel for acquiring new customers over the past year.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

KoMarketing Associates

OCTOBER 12, 2022

HubSpot conducted its “State of Inbound Marketing Trends” report, and data suggested that social media (44%) has become the top marketing channel this year, followed by website/blog (36%). About 16% of respondents claimed that social media has been a top website traffic source.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

JULY 28, 2021

This is followed by improving brand awareness (46%) and increasing website traffic (33%). Website optimization (47%), paid advertising (42%) and mobile communication (31%) follow closely behind.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

KoMarketing Associates

JUNE 22, 2022

Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%). Marketing teams, in particular, ranked social media as their top channel for video distribution.

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

SEPTEMBER 28, 2022

It is followed by website/blog (36%), email marketing (35%), and content marketing (32%). About 16% of respondents stated that social has been their top website traffic source as well, highlighting how frequently customers and prospects are using these platforms.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

JANUARY 19, 2022

WordPress is one of the most used site-developing solutions out there, with an estimated 64 million websites currently running on the platform. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. Mike Fleck, VP of Marketing at Cyren.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

OCTOBER 5, 2022

Vidyard conducted its “2022 Video in Business Benchmark Report,” and data indicated that social media marketing (63%) has become the top distribution channel for video content, followed by organization websites (63%). Marketing teams specifically ranked social media as their top channel for video distribution.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

APRIL 1, 2020

Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. What does this mean for B2B marketers? Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MARCH 2, 2022

Website (67%), search/PPC (39%) and email (37%) followed social media marketing on the list. Oktopost conducted “The 2021 State of B2B Social Media Marketing” report, and data indicated that social media (82%) had become the top growing marketing channel of the year.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

JULY 22, 2020

This can be used in a variety of ways, from targeting current customers, to partners, to retargeting website visitors, and to reaching actual target accounts. Website Retargeting: targeting users that previously were on your site. Let’s take a look at the three ways LinkedIn allows you to use matched audiences : .

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

KoMarketing Associates

JULY 20, 2021

This is followed by social media (67%), website personalization (38%) and paid advertising /retargeting (34%). Ascend2 recently published “The State of Lead Nurturing” report, and statistics showed that out of all of the digital channels used during the lead nurturing process, email (69%) leads the way.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

MARCH 15, 2022

This was followed by website (36%) and social media (34%). Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial. At the moment, however, the majority of marketers (49%) still claim that they are primarily using email to drive leads into their pipeline. Reaping the Benefits of Email Marketing.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

AUGUST 3, 2021

This is followed by website (80%), email marketing (~60%) and content marketing (~40%). This is followed by SEO (40%) and account-based marketing (more than 30%). In terms of the channels used in marketing, social media (~80%) leads above all other options among the respondents who were surveyed.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

KoMarketing Associates

FEBRUARY 16, 2022

This was followed by website (67%), search/PPC (39%) and email (37%). Oktopost conducted “The 2021 State of B2B Social Media Marketing” report, and data indicated that social media (82%) was the top growing marketing channel of the year for B2B marketers.

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

MARCH 9, 2022

However, 45% are still making it a top goal to increase brand awareness through content this year, and 37% are focusing on driving website traffic. About 39% are struggling to generate traffic and promote their content, and 31% are finding it hard to create content that resonates with their audience.

Content 260

Content Statistics Marketing & Strategy Traffic 260

KoMarketing Associates

DECEMBER 8, 2021

This data can provide insight into the true reach of your website. Average visit duration tracks how much time visitors spend on your website. While organic traffic is traffic that comes to your site via search engines, direct traffic refers to users who type in your actual URL to find your website. Average visit duration.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JANUARY 20, 2022

This was followed by website (67%), search/PPC (39%), and email (37%). Oktopost conducted “The 2021 State of B2B Social Media Marketing,” and data indicated that social media (82%) has been a top growing marketing channel for B2B marketers over the past 12 months.

Social Media 243

Social Media Creativity Social Marketing Media 243

KoMarketing Associates

MAY 25, 2022

For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . If not, create your account—they’ll walk you through setting it up, connecting it to your website, and adding a payment source. . Keep in mind, Google Ads allows you to access both Google Search and Display ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

SEPTEMBER 28, 2021

Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activities. The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

SEPTEMBER 29, 2021

This is followed by website (67%), search/PPC (39%) and email (37%). Oktopost recently published “The 2021 State of B2B Social Media Marketing” report, and statistics showed that social media (82%) has been the top growing marketing channel of the year.

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

KoMarketing Associates

FEBRUARY 10, 2021

An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Unlike Local Packs, Local Teasers show reviews and hours of operation, but they don’t include a direct link to the organization’s website. Keep the URL concise.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

JUNE 25, 2020

” Google Search Console’s search performance report unlocks key insights into a website’s performance in Google search, identifying the visibility of keyword themes and opportunities for further improvements. By default, this report shows top keywords, based on clicks to the website, over a three-month period.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

APRIL 16, 2020

Social Media Marketing and Website Visits. Despite the challenges associated with social media marketing , previous research suggests that marketers will likely continue to use this tactic, if only to drive website visits for their companies. This statistic suggests that Marketplace could be a new channel for Facebook marketers.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

KoMarketing Associates

DECEMBER 2, 2021

As a result of these data challenges, only 35% of marketers say that they have been able to execute personalization via their website with “great success.” This is followed by the difficulty to act on data (35%), and fragmented data (33%). B2B Marketers’ Ongoing Struggle with Data.

Statistics 225

Statistics Custom Publishing Marketing & Strategy Act-On 225

KoMarketing Associates

FEBRUARY 15, 2018

Website Outreach. If you have any type of blog on your website, you’ve probably been inundated with canned emails asking for links or guest post opportunities so they can submit content. When it comes to targeting websites and influencers for campaigns or guest blogs, it should be quality over quantity.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

MARCH 22, 2018

Does your website have a large inventory? DSA campaigns are the easiest and quickest way to reach relevant search queries based on the content of your website. Essentially, DSA campaigns allow the search engine to crawl the indexed pages on your website or your predefined page feed. Difficulty identifying your best keywords.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

AUGUST 19, 2020

Since 55 percent of all websites utilize Google Analytics , Google Optimize has the advantage of being able to keep A/B experiment data right next to all other results in Analytics. For example, let’s say an advertiser is seeing poor results for the keyword “website protection”. Targeting the Right User.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

NOVEMBER 24, 2020

Google organic search visits to company websites continue to increase in general, according to the report. Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter.

Organization 256

Organization Trends Gartner Mobile Marketing 256

KoMarketing Associates

SEPTEMBER 22, 2021

From the Sagefrog Report: The top three areas of marketing spend this year have been website development (51%), digital marketing (44%), and content marketing (33%). Of those, website traffic is used most often (90%). . This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

MARCH 12, 2019

If you’ve got site search enabled on your website, you’ll have another way to boost both your SEO and your PPC work. Once you know what works or doesn’t work in your ppc campaigns, you can use that information to optimize title tags, meta description tags, landing pages, blog posts, and basically all the copy on your website.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

JULY 31, 2018

Having content that optimizes for local terms and queries, both on your website and elsewhere, is key to making sure you’re capturing all potential customer website traffic. It also will give you additional insights into if people are reviewing your profile, going to your website from those profiles, and other analytic data.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JANUARY 14, 2020

This is followed by email (13%), websites (12%) and streaming video/radio (5%), among all other forms of new media. Specifically, more people are visiting company websites as a result social media usage. 18%) now goes toward social media. Site Visits via Social Media Remain Steady.

Social Media 157

Social Media Spending Social Marketing Media 157

KoMarketing Associates

JANUARY 30, 2020

Overall, social media is still proving to be useful for marketers, at least in terms of driving website visits, according to previous research. Compared to the previous year, social media visit share increased by one percentage point, indicating that it continues to grow as a marketing channel.

Lead Generation 157

Lead Generation Social Media Marketing Report Social Marketing 157

KoMarketing Associates

SEPTEMBER 4, 2018

Here are nine places in traditional marketing campaigns where we tend to find B2B marketers forgetting to either add or emphasize inbound links for their websites. A scan in Google Analytics’ third party website referral report may uncover opportunities to further contribute quality content and secure inbound links on an ongoing basis.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

FEBRUARY 12, 2018

Website (51 percent), search (56 percent) and social (44 percent) were also essential for early-stage engagement. Content marketing is the fuel that powers all digital communications from search to social to email marketing to creating website experiences which convert.”. Content Marketing as a 2018 Priority.

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

KoMarketing Associates

MARCH 14, 2019

For example, 90 percent of millennials said they were more likely to click through to a company’s website, compared to Gen Xers – but why? 90% of millennials are more likely to click through to a business’ website from social media than Gen Xers (80 percent), in particular — why do you think this is the case?

Business 122

Business Statistics Social Media User-Generated Content 122

KoMarketing Associates

JUNE 26, 2018

Does your B2B organization’s website appear prominently in search engine results for your brand name and product names? The reality is that there are often at least nine other results that appear for brand-based search queries, besides your organization’s website. They may not all be favorable for your organization either.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195