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  • VERTICAL RESPONSE  |  THURSDAY, MARCH 28, 2013
    [Websites] The Pros Dish: Email & Website Design Tips
    Wondering if your website or email design is up to snuff? Whether you’re starting from scratch or looking to spruce up what you’ve already got, here are answers to your most frequently asked email and website design questions: Email Design. know a lot of people read their email and look at websites on their mobile devices.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 16, 2011
    [Websites] 21 Things to Know When Pricing a B2B Website
    Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Websites can cost anywhere from a few thousand dollars to a few hundred thousand.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JUNE 10, 2011
    [Websites] How Do Consumers Find Websites? 2 Key Lessons.
    When I think of attracting visitors to a website, I think of constructing as many pathways as possible into the site. The paths become the portal that transforms an unknown prospect to a recognized and all-important “site visitor”— someone who CHOSE to come to my site.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, AUGUST 6, 2013
    [Websites] 50 Ways to Market Your Website to Generate Links
    'Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Ever since, I’ve been thinking of the myriad ways you can market your Website to generate links. Radio ads (See: UTC Radio Ad Gets Me to Their Website ).
  • TOMORROW PEOPLE  |  FRIDAY, AUGUST 10, 2012
    [Websites] Five Ideas for Getting People to Your Website
    Creating a good website alone is not enough to increase the traffic to your website. According to Google, content is king, so ensure that you provide concise, unique and quality content throughout your website. Getting more traffic to your site involves lots of hard work which cannot be done overnight. Create a blog. Freebies.
  • NUSPARK  |  SUNDAY, NOVEMBER 4, 2012
    [Websites] A Brief Guide to Increasing Website Conversions with Video
    More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions.  For competing websites that tend to look the same, a video can personalize yourself, or your company mission.  Humanizing yourself or your firm builds trust, and trust increases conversions. Keep as short as possible. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Websites] More Traffic? Or More Conversions? No Contest.
    Make website changes and marketing decisions based on your customers, not on what your gut — or marketing budget — is telling you to. 'Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Or doubling your conversion rate? Do you really know?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 19, 2013
    [Websites] Making Money from Website Search
    Our monthly webinar yesterday was about how to improve your website search in order to make more money.  It’s easy to change the search engine on your corporate website—at least it’s easier than fixing some of the real problems. Analyze your website’s search in a holistic way and address all of your problems.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Websites] 10 SEO measurements every marketer should know
    80% of people who visit a website get there from typing a keyword in the query box of a search engine. 46% click on the website in the first position on first page. 90% click on websites on the first page. Visitors from Search : Every website should install an analytics tool, such as  Google Analytics. Source: SEOBook ).
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 1, 2011
    [Websites] Savvy Toolkit: Website Improvement Widgets
    In an increasing virtual world your website is increasingly becoming the "store front" for more and more companies. So if your website is your primary interaction with prospects and customers then you need it to be representative of the classy, thoughtful and savvy organization that you are.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JUNE 19, 2012
    [Websites] Is your Website just a Pretty Face?
    Several years ago, we were working with a company who insisted (against our advice) that we use an image of a bridge and a construction worker as the main image on the homepage of their website. What was the problem? The image looked great, and was very impressive, BUT the company’s messaging was all marketing-ese. [.]. Web Design
  • CLIENT BRIDGE  |  TUESDAY, DECEMBER 13, 2011
    [Websites] SLIDESHOW: Website Essentials
    From HubSpot, here's a presentation about everything a website needs to be an inbound marketing machine. 25 Must-Haves for a Great Website. View Original Article
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Websites] Don't Let Uninspired Compromise Ruin Your Homepage
    The website of OfficeSpace software , built on HubSpot''s CMS , is a great example: The OfficeSpace site seems to have two main jobs (probably the two most common jobs for business websites): Explain what the business does. Convert the website visitor to a demo. website optimization Examples: The Difference a Job Makes.
  • MEASURABLE MARKETING  |  FRIDAY, SEPTEMBER 23, 2011
    [Websites] Mobile Websites for Higher Education
    Marqui's friends at Lakeland College, a progressive, technology-embracing school in Canada, have recognized the incredible value of having a mobile website in the post-secondary education industry. They came to Marqui looking for a full website redesign, along with a brand new mobile website. Homepage. Zoomable Campus Map.
  • HUBSPOT  |  MONDAY, MARCH 21, 2011
    [Websites] How to Activate Facebook Insights for Your Website
    So by now you've taken a look at some of my favorite B2C Facebook Fan Pages and my favorite B2B ones , and you're probably working hard to implement some of their strategies on your own page. At HubSpot simply having a "feeling" that something is working isn't enough. So how do you do this with you Facebook Fan Page? Are you using Facebook Insights?
  • BIZNOLOGY  |  MONDAY, MARCH 25, 2013
    [Websites] 12 myths vs. reality on Search Engine Optimization (SEO)
    few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. 90% click a website on the first page. TOP RANK GUARANTEES BUSINESS: A top rank behind keywords that matter drives visitors to a website.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, MAY 7, 2014
    [Websites] Building a Website from the Ground Up
    It often works the same way when it comes to websites. Today small business owners have a plethora of choices with regard to buying pre-built websites. From GoDaddy to Wix and ThemeForest, you can buy a pre-built website for $45 – or less! Just recently, for example, I met with a new client to discuss her website overhaul.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, APRIL 11, 2012
    [Websites] Six DIY Google Analytics Fix-Its for Small Businesses
    As I always tell my clients and prospects, I don’t make any recommendations on what should be changed on a Website unless I have data. B2B Web Marketing B2B Website Lead Generation Google AnalyticsYou’re not the account owner. see this problem quite a bit. For detailed instructions, see this Google help page.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, FEBRUARY 26, 2012
    [Websites] B2B Lead-Gen: Top tactics for a crisis-proof strategy
    In 2011, only four tactics were considered “very effective” by 20% or more of the audience: Website design, management and optimization. Website Optimization: 7 ways to reduce the perceived cost of lead generation offers. Lead Generation Email marketing lead generation SEO tactics trade shows website design
  • BIZNOLOGY  |  FRIDAY, JUNE 20, 2014
    [Websites] The 5 laws of effective e-Commerce websites
    In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. Many business people think an e-Commerce website is limited only to those sites that actively sell products or generate leads. Never was that more true than with your website. Nonsense. Full stop. Last name.
  • CEEKUE  |  FRIDAY, JULY 23, 2010
    [Websites] No Website
    A couple of days a go I read a post in which somebody warned about putting social media buttons on your website. These These buttons are leading visitors away from your website, while you should try to keep them there. There is no problem at all with putting social buttons on your website. No Problem.
  • SAZBEAN  |  TUESDAY, JULY 6, 2010
    [Websites] How Google Indexes & Presents Your Website [Infographic]
    While it’s not possible to know everything that Google does when it indexes your website and presents it in search results, this infographic from PPCBlog will help demystify the process just a bit. Click the image for a larger version. Infographic by PPC Blog.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 11, 2013
    [Websites] Does Your Business Need a Responsive Website Design?
    'If your business has a website, you’ve probably been hearing a lot about responsive design lately. But, what exactly is responsive design and how can it make your website better? Obviously, there’s a lot more to creating a responsive website. The post Does Your Business Need a Responsive Website Design?
  • EMAGAZINE B2B BLOG  |  TUESDAY, MARCH 19, 2013
    [Websites] Do you know who is Linking to your Website?
    When we try to make a website authoritative on particular topics, the number one method to creating that authority is content. The second most important aspect are links from other websites to your site. In this sense, the more popular you are, the higher your website is likely to be in the organic search engine rankings.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 30, 2012
    [Websites] Manufacturers – Do you Have These Five Essential Website Elements?
    With all the marketing activities we are all doing today, we sometimes forget to review some of the old standbys like your website to make sure it’s current. In order to make the most of the increase in online activity, manufacturers need to create a website that meets buyer expectations at each step of the purchasing cycle: 1.
  • THE POINT  |  TUESDAY, DECEMBER 18, 2012
    [Websites] 3 Models for Gating Lead Generation Content on Your Website
    Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) Here are 3 models to consider when making the decision on how to serve up lead generation content on your Website: The “Free for All” Model. So the question is: To gate or not to gate?
  • SAZBEAN  |  TUESDAY, JUNE 8, 2010
    [Websites] Add WordStream’s Advanced Keyword Tools to Your Website for free
    WordStream , provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. The Keyword Niche Finder, Keyword Grouper, and Keyword Tool can be added to a website via WordStream’s widget generator with customization options. Free Keyword Niche Finder.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 18, 2012
    [Websites] Generating B2B Website Leads – 31 Tips!
    If you missed my Facebook campaign in May on generating leads for your small business B2B Website, you can now access the entire presentation via SlideShare. 31 Tips for Generating B2B Website Leads. Please share this with your network. Thank you! And, if you like it, consider following me on Facebook. B2B Web Marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Websites] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design CMO CMOs Hispanic Responsive Design Website Design 'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the  U.S. Census Bureau , nearly 17 percent of the U.S. million in 2000 to 50.5 by 2050.
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 30, 2013
    [Websites] The Benefits of Good Anchor Text on Your Website
    'Anchor Text is a word or group of words that is user to link from your page to another page on your site or blog, or to a web page, blog, article, image, etc on a site outside of your own. It is usually blue and underlined, but can be manipulated though stylesheets to appear differently. This is what actually a site owner expects from own site.
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 1, 2014
    [Websites] Move your website forward in 2014, or risk losing significant ground
    In short, there have been recent and significant changes in the way websites are designed and built that will affect your online marketing success. Sure it may sound gratuitous for us to recommend updating your website. The good news? You can remedy all five for less than the price of attending a typical industry event.
  • B2B MARKETING TRACTION  |  SATURDAY, OCTOBER 30, 2010
    [Websites] How to Optimize LinkedIn Profile Website Links
    Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Instructions on Optimizing Your LinkedIn Profile Website Links. This is OK, but who wants to click on a link that says “My Website?” Tweet. If you prefer to read the instructions, I’ve provided them below.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 16, 2009
    [Websites] How to Make Your B2B Website More Buyer-Centric
    Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. It should go without saying that your website should be aimed at your prospects and customers, but, perhaps surprisingly or not, this isn't often the case. tell them!
  • B2B MARKETING BLOG  |  WEDNESDAY, APRIL 11, 2012
    [Websites] 404 error pages: Sometimes its not always what you see that’s important
    Branding Interactive Lead Generation Web-centric marketing 404 error page Christopher Raymond website website developmentWe’ve all been there before, type a web address, select a bookmark, or click on a link and you get this: Default 404 error page – yuck, right? Why do we continue to suffer like this?
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Websites] Save Your Website Navigation With A Card Trick
    Any items that have natural relationships can be kept together (multiple variants of a single product, for example), but we really want to remove most of the structure that’s making the website a horror show. 'It’s finally happened: a day you’ve been dreading. You’ve got 15 items in your top navigation, and each one has 30 sub-pages. Try It.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Websites] 5 Tips in Building a Great Website in BtoB Marketing
    'I’m old enough to remember a time when businesses debated whether or not they needed a website, but those days are gone forever. Today, your website is more important than it has ever been. When your salespeople leave a message and give a company name, the prospect is more likely to visit your website than to call you back.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 12, 2012
    [Websites] My Business Website: Content for Customers… or SEO?
    Should my business website focus on keywords and getting search engine results ? ” The challenge: You want to make sure that your business website is fresh, attractive and informative. People visiting your website want to see something that piques their curiosity in you and your products and services.
  • WRITESPARK  |  TUESDAY, FEBRUARY 12, 2013
    [Websites] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
    Four Tips to Guarantee Freelancer Websites Deliver Great Results By Christine Farrier  . few posts later, both the websites and I. Your website, a trade. Working with Writers elance finding a freelance writer freelance copywriter freelance websitesThe current. their personal and corporate standards of professionalism and.
  • EMAGAZINE B2B BLOG  |  THURSDAY, SEPTEMBER 8, 2011
    [Websites] Your Web presence needs to go far beyond your website
    Back in the old days of, oh, maybe 7-8 years ago… you built a website, did some basic search engine optimizing on it, and waited for the leads to roll in …unless you could afford to accelerate the process by running some paid-search ads. It’s a bit more complex today …and quite a bit more [.].
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2011
    [Websites] What Do 76% of Consumers Want From Your Website? [New Data]
    I'm in the process of doing some research for the upcoming Science of Website Redesign webinar, and I just found one piece of data that was so interesting, I decided to blog about it right now. 76% of consumers say the most important factor in a website's design is "the website makes it easy for me to find what I want.".
  • BIZNOLOGY  |  MONDAY, MAY 21, 2012
    [Websites] Should I stay away from highly competitive keywords?
    Paid Search AdWords Contextual advertising Google Keyword organic search small business Tools WebsiteImage via CrunchBase. If you’ve used Google’s Keyword Tool, you’ve probably seen the column called “Competitiveness”–low, medium, and high. The The low. they usually run about the same. But consider this.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Websites] How to Build a Perfect B2B Product Page
    We''ve done a fair amount of user testing to see how visitors navigate our website and consume content on it. When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Can users define what HubSpot does after exploring the website?
  • BIZNOLOGY  |  FRIDAY, AUGUST 10, 2012
    [Websites] How many pages are on your Web site?
    Internet Marketing CMS Content management system Webmaster WebsitePhoto credit: iconolith. Now, those of you running small Web sites may be snickering at this point—you  know  how many pages you have, for Pete’s sake. And if you forget, well, you know how to count. They need to use some method of estimating their total number of pages.
  • SAZBEAN  |  FRIDAY, FEBRUARY 1, 2013
    [Websites] Website Improvements to Boost ROI
    Many business websites are little more than brochures online. Businesses have websites because they feel they have to, but a business website can be a powerful lead and sales generator. Website Improvements to Boost ROI from Sazbean Consulting. Analytics Design Marketing Usability
  • SYNECORE  |  FRIDAY, SEPTEMBER 27, 2013
    [Websites] Is Your Website Eco-Friendly?
    However, he argues that the same information could be better served by creating slender, resource-saving websites. So how do you create this type of eco-friendly website? That’s right, what’s best for the environment also happens to be what’s best for your website users. 'Bike to work. Recycle. Take shorter showers. Sources: 1.
  • MEASURABLE MARKETING  |  FRIDAY, JANUARY 20, 2012
    [Websites] Have a Mobile Website? If Not, Here's Why You Should
    If you find this post useful, be sure to register for Marqui's free live webinar, The Marketer's Guide to Taking Your Website Mobile , on Tuesday January 31 @ 10:30-11:30AM PST. whopping 70% of companies have not optimized their website for the growing number of mobile consumers. It already is. The time for delay has long passed.
  • SYNECORE  |  FRIDAY, MAY 2, 2014
    [Websites] Jumpstart Your Website Redesign in 60 Seconds
    'With 87% of small and medium businesses saying that their website is the most important form of marketing they have, website redesign isn’t something to be taken lightly. So what''s holding you back from building a website that will fulfill your wildest marketing dr eams? Follow @Spenceafied. Follow @SynecoreTech.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 11, 2012
    [Websites] Welcome to My New Site
    DH Communications News New WebsiteIf you’ve been to my site or blog before, you can see I’ve made some big changes. They’ve been a long time in coming. noticed a shift in my business a few years ago. kept getting what I referred to as these “ Web overhaul projects.” ” I didn’t know what to call them.
  • BIZNOLOGY  |  FRIDAY, JUNE 1, 2012
    [Websites] Search marketers battle Panda, Penguin, and other Google animals
    But I know that some people are worried about skunk or seabass or walrus or whatever is coming next… Monthly Newsletter Organic Search Algorithm content Google Panda penguin search Search engine optimization WebsiteImage via CrunchBase. First, in early 2011, it was Panda. Not sure what the next algorithm will be named–skunk?
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 5, 2013
    [Websites] How to Strike While the Iron is Hot with Your Website Visitors
    Let’s explore some real-life examples of three ways you can make the most of every website visitor (opportunity) you get. How many times have you visited a website and wanted to download a cool resource, or sign up for a free trial of a service only to be greeted with a form that had more fields on it than a college application?
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 28, 2011
    [Websites] Websites With More Content Generate More Customers [New Infographic]
    Our research shows that websites that create lots of content , build active social media profiles , and blog regularly are much more successful online than their peer. How do you act big? This isn't a surprise though - We've all known that blogging, social media, and great content were the keys to successful inbound marketing.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MAY 1, 2012
    [Websites] Think of a House – Website Builds Demystified
    One of the greatest challenges in working on a web project is that so much of the planning work feels abstract, and the building of the site itself is mostly behind the scenes. If you’ve ever done any type of home building or remodeling project though, you already have the understanding you need. With web [.]. B2B Web Strategy
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Websites] Industrial Blog Sites Revisited
    The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. The ability to self-manage content updates with a built-in content management system (CMS) of a blog site is one of the most requested “must have” features of industrial website redesign RFQs. However, this needn’t be the case.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Websites] Dignified Dining
    'We were tasked with creating a new website for the non-profit organization Dignified Dining , which devotes its energy to passionately advocate for the less-fortunate members of our local community. Client Website Design The post Dignified Dining appeared first on Elign Marketing.
  • BLOG MY CALLS  |  MONDAY, JULY 2, 2012
    [Websites] 7 Reasons Your Website (Might Be) Failing
    In other words, everyone searches for you before they call, visit or show pu on your website. With that information in mind, it is critical to have a super-awesome website, market that website like a banshee, and track whether that marketing is successful. Here are 7 reasons your website might be failing
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, MARCH 21, 2011
    [Websites] 57 Things You Can Do Right Now to Improve Your Website
    Tweet Is your company website not doing its job — i.e. generating leads and sales? asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Go open your website. See how search engines see your website by looking at it in text format. Design. Navigation.
  • CLIENT BRIDGE  |  MONDAY, SEPTEMBER 12, 2011
    [Websites] INFOGRAPHIC: Keeping Visitors on Your Website
    From KISSMetrics, here's an infographic of the top eight webpage characteristics that cause visitors to leave a website. Avoiding these examples of what not to do is essential to a good content marketing strategy. View Original Article
  • EMAGAZINE B2B BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Websites] eMagine Launches New Websites
    eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Below is a sampling of some new website launches, and the services eMagine provided: NJM Packaging. eMagine designed both an English and French version of their website, and is providing hosting. Galatea.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 5, 2013
    [Websites] Is Your Website Mobile Ready for the Professional Tradesmen?
    Manufacturers are trying different ways to get and stay in front of the professional tradesman, and your website is probably one of the first places they will look for info. In preparation for new business opportunities, it is important that your company’s website be mobile ready. Is it mobile friendly? Good info. MobiReady.
  • EMAGAZINE B2B BLOG  |  THURSDAY, JANUARY 31, 2013
    [Websites] eMagine Launches New Websites
    eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Below is a sampling of some new website launches, and the services eMagine provided: Permatex. We use this blog to provide educational material for our visitors on these subjects. Cortendo. Volicon.
  • EMAGAZINE B2B BLOG  |  THURSDAY, MARCH 3, 2011
    [Websites] Social media… terrific, but not a replacement for your website
    Despite a fair level of continuing skepticism about social media, we’ve heard voices from the polar-opposite camp suggesting that businesses embrace social to the extent of actually abandoning their websites!  B2B Web Strategy Social Media
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 2, 2010
    [Websites] Inspired by Sesame Street: 10 Ways B2B Marketers Can Improve Their Websites
    Sesame Street has a different, simplified version of the website for mobile, which is something all B2B organizations should consider. Check out this section on her website dedicated to B2B mobile marketing if you're looking for ideas on how to get started.). Or, what other non-B2B website inspire you? Handy, huh?
  • SYNECORE  |  SATURDAY, APRIL 19, 2014
    [Websites] Six Steps to Help With Your Website Redesign [Infographic]
    'Your website is the most powerful marketing tool you possess. With nearly 87% of small and medium businesses saying that their website is the most important form of marketing they have , it''s critical for businesses to go through the process of a website redesign in order to not fall behind the digital curve. Follow @jAtkO23
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 9, 2013
    [Websites] Why Google Doesn’t Like Your Flat Website
    One way websites are flat is in terms of content. Another way websites are flat is in terms of architecture. We marketers love tracking website traffic and our offline marketing. It’s time to understand your value proposition, have a differentiator,  be unique and get creative when you generate content on your website.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 21, 2013
    [Websites] B2B Marketers: Why a Penguin is Still Ruining Your Website
    How could something as innocent-looking as a penguin almost ruin your website? If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. worked. You can recover.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 9, 2010
    [Websites] Don’t Bury Your Best Work in the Back Rooms of Your Website
    continue to be surprised by the number of marketing and advertising companies who have websites that hide examples of the great work that they do behind a bunch of content clichés that fail to distinguish them from every other similar company. Actually, there is a differentiation to be found on this website–but not easily found.
  • MARKETING INTERACTIONS  |  MONDAY, MARCH 16, 2009
    [Websites] The 60 second marketing website challenge
    We all like to think of our websites as destinations that serve to engage our prospects and customers. But this article from eMarketer — Has the Internet Made You More Productive — delivers a clear challenge to your website content. It also means you need to provide a clear path for them to continue to click deeper into your website.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 13, 2012
    [Websites] B2B Marketer: Have You Backed Up Your Marketing?
    Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Backup your website files and database on a regular basis , especially if you continually add content. Laginappe Marketing’s page on how to back up your website.
  • BIZNOLOGY  |  MONDAY, OCTOBER 8, 2012
    [Websites] 7 Tips for Getting More Local Website Traffic
    Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. Before you start any website project, you need a reliable place to host it. Photo credit: Wikipedia. For small businesses in particular, generating local traffic is key.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Websites] Your Testing Program: Smart Ways to Get Your Team On Board
    Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. Does the experience on the website match the brand promise? eCommerce Optimization Testing a/b testing Conversion Rate cross-functional teams ecommerce Multivariate Testing Website testing Really?”).
  • SAZBEAN  |  TUESDAY, APRIL 3, 2012
    [Websites] Websites Have to Get Better
    Read-later apps are competition for noisy, ad-ridden websites. Websites should think of Instapaper as competition. – Websites Have to Get Better by Jon Mitchell. WordPress-vs.-Tumblr Tumblr had a few years ago. They represent a simple fact: Users hate our sites. What should we do? The Competition. News & Notes
  • B2B LEAD BLOG  |  MONDAY, JULY 16, 2012
    [Websites] 12 Things You Need to Know When Redesigning Your Website
    Just a few months ago we went through the process of a top-to-bottom refresh of our site. We looked at imagery, structure, content, flow, links, tags – the whole bit. The project made for some long nights, but the end result was a fresh, engaging site (especially the homepage) that has positively impacted conversion rates and decreased bounce rates.
  • DIGITAL VOICES  |  THURSDAY, MAY 29, 2014
    [Websites] Why Experimental Data is Essential for Website Design
    Why do you use toggle switch vs. a drop down? Why tabs? Why long page? Why…? Often times clients want to know why proposed solution, feature, interaction, visual treatment - you name it, is better than another. experimental data User Experience ux
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Websites] 9 Awful Ways We Push Customers Away
    She quickly clicks on the email and goes to your website. Similarly, your website is your window to the world. The Fix: A professional-looking website that keeps up with the latest web design trends does wonders for customer confidence. Your website probably uses various security services like Verisign, Norton, etc.
  • HINGE MARKETING  |  TUESDAY, JULY 15, 2014
    [Websites] An Introduction to the Elements of Responsive Design for A/E/C Websites
    That’s responsive design—an approach to website design that allows dynamic changes depending on screen size, as well as the orientation of the device. In A/E/C, your website is often the first—sometimes the only—contact a potential client will have with your firm. E/C Websites What is Responsive Design?
  • BIZNOLOGY  |  MONDAY, APRIL 30, 2012
    [Websites] Do large companies need to specialize in their markets?
    Internet Marketing Business Health care Internet marketing marketing Marketing and Advertising WebsitePhoto credit: Wikipedia. Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need to specialize.
  • STORIES THAT SELL  |  TUESDAY, JUNE 22, 2010
    [Websites] 86,552 Views of a Single Case Study
    Share: Tags: Organizing success stories online case studies on your website For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views. Other cases in the "Most Viewed" tab have more than 50,000 views.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Websites] 3 Website Metrics to Watch Daily
    If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked.
  • CONFLUENT FORMS  |  WEDNESDAY, NOVEMBER 28, 2012
    [Websites] Using Blogger and creating gorgeous websites
    La Pietra Cucina , Atlanta GA What do all of the websites below have in common? They all include free website hosting, and using Google Apps, free business email as well. For restaurant websites this means including gift certificate purchasing ability (Paypal, Google Merchant, or other) as well as Open Table.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Websites] 11 Critical Elements of Effective Ecommerce Checkout Pages
    Ecommerce website optimization 'This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. We’ve talked about how to avoid abandoned carts and how to get those customers back again. Fortunately, we’ve got the goods for you. 1) Calls-to-Action. 2) Progress Bar.
  • E-LIGN  |  MONDAY, AUGUST 12, 2013
    [Websites] Inbound Marketing: Where do I start?
    The job of your website and other media channels is to now convince those consumers that they should purchase from you, instead of a competitor. Professional Website Design. company’s website is considered the home-base for communicating the brand promise of product or service. Inbound Marketing Website Design Summary.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Websites] Does Your B2B Website Content Create Competitive Advantage?
    Word choice is one of the most important facets of B2B website content. To see what I mean, take a look at three excerpts taken from actual website homepages. If their visitors want to know more, they must expend the effort dive farther into the website. More fantastic guests are planned for the weeks ahead, so stay tuned.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Websites] Does Your B2B Website Content Create Competitive Advantage?
    Word choice is one of the most important facets of B2B website content. To see what I mean, take a look at three excerpts taken from actual website homepages. If their visitors want to know more, they must expend the effort dive farther into the website. More fantastic guests are planned for the weeks ahead, so stay tuned.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Websites] How to Optimize Your Website for Sales Prospects
    First, a website is an experience. Notice how I have purposely wrote all of the best website usability practices starting with the word “Clients.” That is because websites meant to generate sales leads must be designed, built, and updated with clients in mind. Clients hate to read. And this is only in best-case scenarios.
  • B2B MARKETING TRACTION  |  MONDAY, DECEMBER 26, 2011
    [Websites] Why a Square Logo is Better for Online Marketing
    advertising b2b logo marketing social media websiteIf your logo is not square, it should be! Because more and more online and electronic  logos display best in a square format. For example, a logo that is horizontal must be reduced to a small size to fit in your email signature line (and to avoid having a large graphic in your email).
  • DIGITAL VOICES  |  MONDAY, DECEMBER 10, 2012
    [Websites] The Holidays, Gingerbread Houses and Breadcrumbs in Website Navigation
    That old, Grimm tale got me thinking about breadcrumbs, which of course made me think of website architecture and proper planning for site navigation. The Perkin Elmer website has implemented a technique whereby front-end web technology like HTML5 is used to physically layer breadcrumbs one on top of the other. I love the holidays.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Websites] Doug Johnson Website --Skills for the Knowledge Worker
    Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. My response is on my own website » Author: (forget stored information). Your reference will not appear until it has been cleared by a website editor. Doug Johnson. Search. Subscribe. Shilo.
  • B2B MARKETING ONLINE  |  TUESDAY, NOVEMBER 30, 2010
    [Websites] Website usability
    I'm in the middle of reviewing some usability testing footage and have been prompted by sheer frustration to writing a quick post about labelling on websites. can't tell you how many websites I look at that seem to be going out of their way to obfuscate what will happen when the user clicks on a link, button or navigational item.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 17, 2010
    [Websites] 7 Ideas to Help You Differentiate Yourself on Your B2B Website
    recently had the pleasure of working with Dianna Huff , a B2B Website Marketing Consultant, to update some of the content on her website, including her "How I'm Different" page. Look beyond the website As part of the writing process, I read Dianna's website thoroughly. " Yawn.
  • B2BMARKETINGSMARTS  |  TUESDAY, MARCH 16, 2010
    [Websites] Does your Website fail to deliver these 3 basics?
    Helping a newly formed B2B company create their first Website spurred me to visit dozens of sites in search of examples I could show them from their industry that follow best practices. Website is important. Website is no different from any other B2B marketing effort. There are, of course, dozens of other Website best practices.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Websites] How to clean up a cluttered website? Content analytics is the answer
    Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. You do the keyword research.
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Websites] 5 Top Online Marketing Trends for the Rest of 2013
    While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. In order to make the most of mobile marketing, make sure your website and any emails you send to your customers are mobile friendly. Poor website design and usability practices (e.g.,
  • SAZBEAN  |  WEDNESDAY, MAY 25, 2011
    [Websites] 11 Ways to Improve Your Business Website
    Yesterday we explored 7 reasons why business websites are still important. Once you’ve decided that your business website is a vital part of your online strategy, how do you improve it to make it work better for your business? Let’s take a look at ways you can improve your business website. Does it look professional?
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Websites] HubSpot Launches New Marketing Grader Tool
    The Marketing Grader – a replacement for HubSpot’s Website Grader tool - analyzes 30+ measures of marketing effectiveness and grades the business on a 1-100 scale. Newsworthy HubSpot Marketing social media Website GraderHubSpot added a new tool to its Grader suite, today. Competitive Benchmarking). Lead Generation).
  • BIZNOLOGY  |  THURSDAY, MAY 3, 2012
    [Websites] Specialization is Scary but Required for Digital Marketing
    Internet Marketing Business Company Digital marketing Market market segmentation Online and offline WebsitePhoto credit: Wikipedia. have been talking a lot about differentiation being critical for successful digital marketing. And that’s just plain scary. Because we all run a little scared in our businesses, at least sometimes.
  • PWB MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Websites] The Science of Website Redesign: Advice on Avoiding Website.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 22, 2013
    [Websites] How do you choose the right WordPress hosting solution for your websites?
    It’s a bit more expensive, but it’s a good solution for websites that you want complete control over. The post How do you choose the right WordPress hosting solution for your websites? 'I’m no expert in WordPress hosting, however, I’m confident this blog, which is hosted by WPEngine, has the best host out there. Security.
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 24, 2010
    [Websites] How to Develop Content for Your Website
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 18, 2009
    [Websites] Lessons from a Business Website That Misunderstands Content Marketing
    became aware of the Metwell website as a result of a promotion they had sent me via Twitter. Their website is full of unintended ironies as they offer online marketing advice which the website appears to ignore. Rembember, five mediocre website designers working in perfect harmony can’t do the work of one super-star.
  • E-LIGN  |  MONDAY, FEBRUARY 17, 2014
    [Websites] 9 Steps to Digital Marketing Greatness [Infographic]
    Feel free to use this infographic in your website, as long as you link back to. Email Marketing Inbound Marketing Local Listings Mobile Marketing Search Engine Optimization Social Media Traffic Analytics Website Design 'This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence.
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