SMALL MANUFACTURER BLOG | WEDNESDAY, MAY 7, 2014
[Websites] Building a Website from the Ground Up
It often works the same way when it comes to websites. Today small business owners have a plethora of choices with regard to buying pre-built websites. From GoDaddy to Wix and ThemeForest, you can buy a pre-built website for $45 – or less! – on a Friday and have your site up and running by Monday. Well, actually, it doesn’t.
MEASURABLE MARKETING | FRIDAY, JANUARY 20, 2012
[Websites] Have a Mobile Website? If Not, Here's Why You Should
If you find this post useful, be sure to register for Marqui's free live webinar, The Marketer's Guide to Taking Your Website Mobile , on Tuesday January 31 @ 10:30-11:30AM PST. whopping 70% of companies have not optimized their website for the growing number of mobile consumers. It already is. The time for delay has long passed.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 19, 2014
[Websites] Manufacturers: Do You Have a Responsive Website? You Should.
Marketing Tips Marketing Tools Traditional Marketing benefits of a responsive website why have a responsive website How many times have you seen an ad or read an article with a link, that when you clicked on it, it went to a page that was designed to be read on a full-size screen? What a shame!
SYNECORE | TUESDAY, APRIL 16, 2013
[Websites] Is Your Website Built for CONVERSION? A 10-Point Checklist
In today’s digital economy, your business website must do more than just look good. As your brand’s virtual sales rep, Internet storefront, and online distribution hub, your website must convert on a number of levels, enticing would-be prospects, nurturing new leads, and servicing existing customers. Help, don’t hinder them.
SYNECORE | MONDAY, APRIL 7, 2014
[Websites] The Website Redesign Checklist [Infographic]
Your website is the most powerful marketing tool you possess. While going through your own website redesign, complete this ten-point checklist to make sure that you are not missing anything! Follow @jAtkO23. Follow @SyneCoreTech
MARKETING INTERACTIONS | MONDAY, JULY 13, 2009
[Websites] Many B2B Websites Still Suck Wind
Why is it that B2B websites are so terrible at engaging the people they're designed to serve? The simple answer is because companies tend to design websites based on what they think is important, rather than what their prospects and customers value. The other issue is that websites are political hot potatoes. Solutions.
HINGE MARKETING | FRIDAY, JULY 25, 2014
[Websites] 8 Key Questions That Will Help You to Know When to Update Your Website
Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. 1. Upgrade your website to an open source CMS like Wordpress. Updating photos, project files, and videos on your website is guaranteed to get your website up-to-speed with competitors. 5.
BIZNOLOGY | MONDAY, NOVEMBER 12, 2012
[Websites] Don’t Forget These Important SEO Elements When Launching a New Site
As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed from time to time, however a huge SEO ranking factor is the trust of your website. Technical glitches can happen during the website re-launch process.
BIZNOLOGY | WEDNESDAY, NOVEMBER 30, 2011
[Websites] Testing for B-to-B Marketers: How hard is it?
Split tests are easy to set up, and applicable to any communications vehicle that drives a response—whether it be an email, a landing page, a banner ad, Adwords copy, anything, using free tools like Google Website Optimizer or scores of other SaaS or enterprise software tools. Web Metrics Google Website Optimizer marketing
SOCIAL MARKETING FORUM | FRIDAY, AUGUST 17, 2012
[Websites] 18 Reasons Why People Leave your Website
Attention and interest are scarce on the Web. So, when you have the attention of the Internet user taking the effort to visit your site, it’s important to provide them what they want fast. Removing hurdles to that quest is one of the goals of conversion optimization. Take away frustrations and optimize the user experience. [.].
ENGAGE | WEDNESDAY, SEPTEMBER 21, 2011
[Websites] 5 Future-proof Ideas For Your Website
Which is why we should focus less on technology, and more on human nature when we’re future-proofing our websites. But if we bet on human nature, we can count on consistency and know that our website is going to be well-positioned for the future. The first step in preparing your website for the future happens offline.
THE FORWARD OBSERVER | MONDAY, APRIL 22, 2013
[Websites] Ready, Aim, Fire: The 3 Steps For Powerful B2B Website Optimization
Artillery B2B Marketing Blog > The Forward Observer Successfully optimizing your B2B website to attract and convert visitors (and close sales) requires a deep understanding of your buyer personas, the website experience they need, and the right on-page SEO. For website optimization, buyer personas help you to.
THE FORWARD OBSERVER | THURSDAY, AUGUST 29, 2013
[Websites] B2B Marketers: How To Convert Your Website Visitors Into Leads
Artillery B2B Marketing Blog > The Forward Observer So you’ve gotten more of the right kind of website traffic. You’ve engaged your website visitors with remarkable content that is helpful and informative. The next step is to get your website visitors to convert from prospects into leads. Now what ? But don’t overdo it.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 22, 2013
[Websites] 4 Elements to Consider to Take a B2B Website Mobile
At the center of your B2B marketing sits your website. Beyond the need for aesthetic appeal, your mobile website needs to function without hiccups and without interruption. Like any website venture, it’s imperative to test, test and test again. Mobile B2B Online Marketing mobile optimization mobile website Forms.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 16, 2009
[Websites] How to Make Your B2B Website More Buyer-Centric
Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. It should go without saying that your website should be aimed at your prospects and customers, but, perhaps surprisingly or not, this isn't often the case. tell them!
TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 14, 2011
[Websites] Is your Website Optimized for Mobile Users?
So it begs the question – is your website optimized for mobile users? recently read an article by Jamie Turner in Social Media Examiner, 9 Tips for Optimizing Your Website for the Mobile Users that I thought was very helpful. Have you made sure your website is mobile friendly?
CONTENT MARKETING TODAY | FRIDAY, JULY 17, 2009
[Websites] A Small Business Website That Works: How Adventure Training Concepts Delivers on the Web
always loved the idea of what they were attempting to do but had never looked at their website, until I reconnected with one of the principals, Michelle Jones. But I would have been just as clear about who they are, what they do and how they can help my company from a quick visit to their website. Real training! Real results!
AVITAGE | MONDAY, AUGUST 6, 2012
[Websites] Talking head video
The narrative has interesting points, especially to a sales person, Video Vignettes talking head video website videoTalking head video is the lowest form of video. It should be minimized as much as possible. It is certainly boring, and generally not very effective. It’s also a poor use of the video medium. Let’s look at why.
SMALL MANUFACTURER BLOG | MONDAY, JUNE 18, 2012
[Websites] Generating B2B Website Leads – 31 Tips!
If you missed my Facebook campaign in May on generating leads for your small business B2B Website, you can now access the entire presentation via SlideShare. 31 Tips for Generating B2B Website Leads. Please share this with your network. Thank you! View more presentations from Dianna Huff. B2B Web Marketing
INDUSTRIAL MARKETING TODAY | WEDNESDAY, DECEMBER 3, 2014
[Websites] Planning Your Industrial Marketing Strategy for 2015
You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. Visit my website for more content on industrial marketing.]. It would be easy to dive right into [.]
SMALL MANUFACTURER BLOG | TUESDAY, AUGUST 6, 2013
[Websites] 50 Ways to Market Your Website to Generate Links
Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Ever since, I’ve been thinking of the myriad ways you can market your Website to generate links. I’ve posted 50 of them below. See, nothing complicated.)
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 16, 2011
[Websites] 21 Things to Know When Pricing a B2B Website
Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Websites can cost anywhere from a few thousand dollars to a few hundred thousand.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 10, 2013
[Websites] More Traffic? Or More Conversions? No Contest.
Make website changes and marketing decisions based on your customers, not on what your gut — or marketing budget — is telling you to. Or doubling your conversion rate? Many marketers get this wrong. To be sure, driving traffic is a critical mission for any e-commerce site. After all, no visitors, no sales. You want sales, not just visitors.
TOMORROW PEOPLE | FRIDAY, AUGUST 10, 2012
[Websites] Five Ideas for Getting People to Your Website
Creating a good website alone is not enough to increase the traffic to your website. According to Google, content is king, so ensure that you provide concise, unique and quality content throughout your website. Getting more traffic to your site involves lots of hard work which cannot be done overnight. Create a blog. Freebies.
NUSPARK | SUNDAY, NOVEMBER 4, 2012
[Websites] A Brief Guide to Increasing Website Conversions with Video
More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions. I’ve been reading various studies on the connection between video and conversion increase, and all have supported the use of video marketing as a key tool to increase engagement and conversions. Utilize testimonials.
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 11, 2014
[Websites] How To Create B2B Website Content That Sells
" For B2B Internet marketing and websites, the axiom is "content is king." Here are the nine things to keep in mind for killer B2B website content. 1. Educate and offer value - Sure, your website should have information about your products and services. However, most website visitors are not ready to buy from you.
HUBSPOT | WEDNESDAY, AUGUST 28, 2013
[Websites] 10 Terrible Reasons to Redesign Your Website
Almost every marketer has been through a website redesign in their lifetime. That might be why, according to internal data from our upcoming 2013 Website Redesign Report (stay tuned!), The same research report discovered that approximately 1/3 of marketers were not happy with their last website redesign. Why This Is Awful.
TRADESMEN INSIGHTS | TUESDAY, MARCH 5, 2013
[Websites] Is Your Website Mobile Ready for the Professional Tradesmen?
Manufacturers are trying different ways to get and stay in front of the professional tradesman, and your website is probably one of the first places they will look for info. In preparation for new business opportunities, it is important that your company’s website be mobile ready. Is it mobile friendly? Good info. MobiReady.
WEBBIQUITY | THURSDAY, JUNE 28, 2012
[Websites] Is your website a top performer — or a black hole for sales and marketing?
We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. need to be able to actually see if the prospects I’m trying to attract to my website are indeed the ones visiting. Guest post by Lisa Cramer. About the Author.
HUBSPOT | THURSDAY, JANUARY 30, 2014
[Websites] 8 Excellent Reasons to Redesign Your Website
These days, your audience''s first impression of your business is based almost exclusively on your website. so redesigning your website isn’t a task to take lightly. In fact, redesigns can just entail making functional modifications that help your website work better and assist you in reaching your marketing goals. Desig
THE POINT | TUESDAY, DECEMBER 18, 2012
[Websites] 3 Models for Gating Lead Generation Content on Your Website
Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) Here are 3 models to consider when making the decision on how to serve up lead generation content on your Website: The “Free for All” Model. So the question is: To gate or not to gate?
B2B MARKETING TRACTION | MONDAY, SEPTEMBER 30, 2013
[Websites] 3 Reasons Headlines Matter on Your Website or Blog
Headlines are an important element of your website or blog. They provide important information for website visitors, who should be your main audience. 1. So, it’s up to marketers to make scanning website pages easier. If you need help writing great headlines and organizing your website content, contact New Incite today.
MEASURABLE MARKETING | FRIDAY, SEPTEMBER 23, 2011
[Websites] Mobile Websites for Higher Education
Marqui's friends at Lakeland College, a progressive, technology-embracing school in Canada, have recognized the incredible value of having a mobile website in the post-secondary education industry. They came to Marqui looking for a full website redesign, along with a brand new mobile website. Homepage. Zoomable Campus Map.
WRITESPARK | TUESDAY, FEBRUARY 12, 2013
[Websites] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
Four Tips to Guarantee Freelancer Websites Deliver Great Results By Christine Farrier . hour that I had optimistically allotted to the task. A few posts later, both the websites and I. Your website, a trade. Working with Writers elance finding a freelance writer freelance copywriter freelance websitesThe current. In the.
SMALL MANUFACTURER BLOG | WEDNESDAY, APRIL 11, 2012
[Websites] Six DIY Google Analytics Fix-Its for Small Businesses
As I always tell my clients and prospects, I don’t make any recommendations on what should be changed on a Website unless I have data. B2B Web Marketing B2B Website Lead Generation Google AnalyticsYou’re not the account owner. I see this problem quite a bit. For detailed instructions, see this Google help page.
BIZNOLOGY | TUESDAY, DECEMBER 9, 2014
[Websites] Your competitors are doing SEO
Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. Why are companies spending tens to hundreds of thousands of dollars on basically rewriting their entire websites?
BIZNOLOGY | TUESDAY, APRIL 14, 2015
[Websites] Essential SEO advice directly from Google
It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity. Function follows form? No more.
MODERN B2B MARKETING | FRIDAY, APRIL 3, 2015
[Websites] Marketing Mathematics: Why You Need to Invest in Website Engagement
Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources. So, let’s solve that problem—this blog will walk you through how to think about your website as a strategic channel and invest for success. The Web as a Strategic Channel.
B2B MARKETING TRACTION | THURSDAY, MARCH 21, 2013
[Websites] B2B Marketers: Why a Penguin is Still Ruining Your Website
How could something as innocent-looking as a penguin almost ruin your website? If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. worked. You can recover.
TOMORROW PEOPLE | FRIDAY, DECEMBER 16, 2011
[Websites] Creating a Website That Works!
How to make a website that works. website that works may sound like an obvious thing. After all, all websites work don’t they? Actually, many websites only work in very basic, functional terms, but fail to work in bringing in web traffic and converting it into sales. Converting web traffic into customers.
WRITING ON THE WEB | WEDNESDAY, JUNE 16, 2010
[Websites] Blog or Website: Do You Use Wordpress as a Website?
Do you use Wordpress for your business website? And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. You can create pages, just like a website. Content Marketing Goals for Your Website & Blog … and One Big Challenge. Website, Blog, Ezine? Smooth.
SAZBEAN | TUESDAY, JULY 6, 2010
[Websites] How Google Indexes & Presents Your Website [Infographic]
While it’s not possible to know everything that Google does when it indexes your website and presents it in search results, this infographic from PPCBlog will help demystify the process just a bit. Click the image for a larger version. Infographic by PPC Blog.
NUSPARK | SUNDAY, JULY 15, 2012
[Websites] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. On WordPress I have designed this Thank You page, and it’s listed as one of my website goals. Proper conversion rate optimization requires testing of landing pages.
B2B MARKETING BLOG | THURSDAY, MAY 3, 2012
[Websites] Rules of Engagement: 5 tips to ensuring potential clients engage with your Website
Graphic Design Interactive Web-centric marketing Christopher Raymond lead generation SEO social media websiteNever underestimate the value of a web visitor. It’s never just a click. It’s not just a “hit” – it could be your next major customer. That’s why at Schubert Interactive we work so hard to make [.].
SMALL MANUFACTURER BLOG | MONDAY, JUNE 11, 2012
[Websites] Welcome to My New Site
DH Communications News New WebsiteIf you’ve been to my site or blog before, you can see I’ve made some big changes. They’ve been a long time in coming. noticed a shift in my business a few years ago. kept getting what I referred to as these “ Web overhaul projects.” ” I didn’t know what to call them.
TRADESMEN INSIGHTS | TUESDAY, JULY 22, 2014
[Websites] Do B-to-B Buyers Trust Your Website?
recently read an article from the Content Marketing Institute written by Dianna Huff entitled, Why 55% of Potential B2B Buyers Might Not Trust Your Website that highlights some interesting findings. Interesting question, isn’t it? think everyone thinks because they built one, everyone will like and trust what you have up there.
MODERN B2B MARKETING | WEDNESDAY, MARCH 4, 2015
[Websites] Why Website Engagement is the New Marketing “Must-Have”
Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. How crucial is website engagement to revenue generation? For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month.
KOMARKETING ASSOCIATES | MONDAY, SEPTEMBER 29, 2014
[Websites] Your Feedback is Needed! This Year’s B2B Website Usability Survey
Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. Once B2B buyers get to the vendor website, social media plays much less of a role in validating the buying decision. The 2014-2015 Survey is Here! Here it is!
FATHOM | TUESDAY, APRIL 7, 2015
[Websites] Redesigning Websites (and Writing) for the People
My colleagues and I have been looking at a lot of different B2B websites recently, mostly in the marketing and advertising industry. Fathom is in the process of redesigning its website, and we’re getting inspiration from all sorts of places. Redesigning website language. Anyone see a problem here? It’s alienating.
SAZBEAN | MONDAY, NOVEMBER 28, 2011
[Websites] Sazcast Episode 34 – Mobile Websites with Dave Peckens
Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Here are the links we discussed in the podcast: ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb).
EMAGINE B2B BLOG | THURSDAY, JULY 25, 2013
[Websites] eMagine Launches New Websites
eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Below is a sampling of some new website launches, and the services eMagine provided: NetChange. We use this blog to provide educational material for our visitors on these subjects. Boston Biomedical.
GREAT B2B MARKETING | WEDNESDAY, AUGUST 3, 2011
[Websites] Winning Digital Marketing Strategies
Cheers, Chris Technorati Tags: Digital Marketing , Online Marketing , Website Marketing. Digital Marketing Online Marketing Website MarketingI just had the opportuntity to participate in an interesting eBook project. Techniques: content marketing, lead management, revenue performance management and customer marketing.
EMAGINE B2B BLOG | TUESDAY, AUGUST 19, 2014
[Websites] 8 Reasons Your B2B Website Is Ready For A Redesign!
At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? If your website is designed in a way that makes your blog difficult to find or read, then you could be limiting the opportunities your blog can offer you.
DIGITAL VOICES | THURSDAY, MAY 29, 2014
[Websites] Why Experimental Data is Essential for Website Design
Why do you use toggle switch vs. a drop down? Why tabs? Why long page? Why…? Often times clients want to know why proposed solution, feature, interaction, visual treatment - you name it, is better than another. experimental data User Experience ux
BIZNOLOGY | MONDAY, MAY 7, 2012
[Websites] How to clean up a cluttered website? Content analytics is the answer
Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. You do the keyword research.
NUSPARK | SUNDAY, AUGUST 24, 2014
[Websites] How Did That Banner Ad Get To Your Website?
If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more. You open up a website. see below). Programmatic Advertising.
BIZNOLOGY | MONDAY, OCTOBER 8, 2012
[Websites] 7 Tips for Getting More Local Website Traffic
Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. 1) Find Reliable Hosting. Before you start any website project, you need a reliable place to host it. Photo credit: Wikipedia.
SYNECORE | MONDAY, OCTOBER 6, 2014
[Websites] Don't Overlook SEO During Your Next Website Redesign
Redesigning your website is like buying a new car. Like a car, redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign requires that you consider what’s under the hood.
WRITING ON THE WEB | WEDNESDAY, DECEMBER 12, 2012
[Websites] My Business Website: Content for Customers… or SEO?
Should my business website focus on keywords and getting search engine results ? ” The challenge: You want to make sure that your business website is fresh, attractive and informative. People visiting your website want to see something that piques their curiosity in you and your products and services.
WEBBIQUITY | WEDNESDAY, MARCH 28, 2012
[Websites] Best Website, UX and Mobile Design Guides and Tips of 2011
Any website element can be creatively designed and optimized, from navigation menus and forms to landing pages and 404 error pages. 35 Inspiring Examples of Websites Using HTML5 by Web Design Ledger. 35 must see examples of websites using HTML5 by Web and Designers. ground-breaking websites by iMedia Connection.
VERTICAL RESPONSE | TUESDAY, DECEMBER 17, 2013
[Websites] How to Optimize Your Business Website for the Mobile Era
It’s a sure bet at least some of your readers are browsing your website or email newsletter on their mobile devices: Nine in ten American adults now own smartphones and a third of American adults own a tablet computer such as an iPad, up from 18 percent a year ago, according to Princeton Survey Research Associates International.
THE FORWARD OBSERVER | TUESDAY, APRIL 30, 2013
[Websites] The 5 Things Your Website Really Needs To Get Found Online
That age-old philosophical question also could apply to website development, because a website is invisible if no one visits it. That’s why search engine optimization (SEO) is vital to any website strategy. website’s SEO is arguably more important than its appearance. XML Sitemap – This is like a subway map for a website.
MARKETING INTERACTIONS | WEDNESDAY, SEPTEMBER 29, 2010
[Websites] White Papers and Websites are Highly Influential to Buyers
Although it covers a variety of impressions from both decision makers and influencers involved in the technology purchasing process, today's post is focused on their findings about white papers and websites. Now a few words about websites. The fact that B2B websites remain ineffective needs to be addressed. See #2 below).
SYNECORE | FRIDAY, SEPTEMBER 27, 2013
[Websites] Is Your Website Eco-Friendly?
However, he argues that the same information could be better served by creating slender, resource-saving websites. So how do you create this type of eco-friendly website? That’s right, what’s best for the environment also happens to be what’s best for your website users. Bike to work. Recycle. Take shorter showers. Sources: 1.
BIZNOLOGY | WEDNESDAY, JUNE 19, 2013
[Websites] Making Money from Website Search
Our monthly webinar yesterday was about how to improve your website search in order to make more money. It’s easy to change the search engine on your corporate website—at least it’s easier than fixing some of the real problems. Analyze your website’s search in a holistic way and address all of your problems.
MODERN B2B MARKETING | FRIDAY, JUNE 13, 2014
[Websites] Putting it to the Test: Never “Redesign” Your Website Again
Author: Chris Goward Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? Because I want to show you why the traditional website redesign process is a dangerous trap that can cause you pain and lost revenue. Website experiments are no different.
SAZBEAN | FRIDAY, FEBRUARY 1, 2013
[Websites] Website Improvements to Boost ROI
Many business websites are little more than brochures online. Businesses have websites because they feel they have to, but a business website can be a powerful lead and sales generator. Website Improvements to Boost ROI from Sazbean Consulting. Analytics Design Marketing Usability
CLIENT BRIDGE | THURSDAY, OCTOBER 14, 2010
[Websites] Free Website Strategy and Planning Guides.Now Available
The first set of planning guides and templates is designed to help you develop a website that meets your marketing and sales goals. Website Planning, Strategy and Content Guides. We, at ClientBridge , are very process-oriented. We have guides, templates and checklists for just about everything we do. Here's the link to the first set.
TOMORROW PEOPLE | FRIDAY, OCTOBER 28, 2011
[Websites] Websites With More Content Generate More Customers [New Infographic]
Our research shows that websites that create lots of content , build active social media profiles , and blog regularly are much more successful online than their peer. How do you act big? This isn't a surprise though - We've all known that blogging, social media, and great content were the keys to successful inbound marketing.
EMAGINE B2B BLOG | FRIDAY, SEPTEMBER 26, 2014
[Websites] Which Website Metrics Really Matter? (Webinar)
This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? Alicia Hale, VP of Digital Marketing Services, and Bill Gadless, Co-Founder and President of eMagine will provide in-depth insight into the following four questions: Which website data is relevant to maximizing online marketing impact?
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 30, 2010
[Websites] Identify Website Users: Capture More Sales Opportunities
More than 95% of visitors to B2B websites leave sites without requesting additional information according to recent research. Visitors LEADADVANTAGE is a program that helps you identify companies that visit your website, their interest (pages viewed), and key contacts at that company and more. Great Now you can!
BIZNOLOGY | TUESDAY, APRIL 21, 2015
[Websites] Google “mobilegeddon” starts today — are you prepared?
Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today ! Google’s mobile-friendly update: is your website UX ready? Third, avoid common mistakes we often see on mobile websites. Literally. Starting today. Joomla! Drupal. Tumblr.
INBLURBS | THURSDAY, JANUARY 27, 2011
[Websites] Is your website a liability or a real estate
Today still most websites receive less or even no traffic. Those websites are not marketing optimized and offer no user experience! First thing which you should consider when you plan to setup a marketing optimized website, is not to ask a web designer! Empowers you to make website changes all by yourself, whenever you need to!
FEARLESS COMPETITOR | MONDAY, APRIL 22, 2013
[Websites] How do you choose the right WordPress hosting solution for your websites?
It’s a bit more expensive, but it’s a good solution for websites that you want complete control over. The post How do you choose the right WordPress hosting solution for your websites? I’m no expert in WordPress hosting, however, I’m confident this blog, which is hosted by WPEngine, has the best host out there. Security.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, OCTOBER 25, 2013
[Websites] Can CMOs Master The Customer Experience For Hispanic Shoppers?
Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design CMO CMOs Hispanic Responsive Design Website Design Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the U.S. Census Bureau , nearly 17 percent of the U.S. million in 2000 to 50.5 by 2050.
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Websites] 4 Creative Ways to Make Your Website More Personalized
In fact, a study by Janrain showed that 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests. Your website should be catered to different buyer personas and serve relevant content to individuals in your core personas. " You can thank technology for all of that.
HUBSPOT | MONDAY, SEPTEMBER 9, 2013
[Websites] How to Build a Perfect B2B Product Page
We''ve done a fair amount of user testing to see how visitors navigate our website and consume content on it. When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Can users define what HubSpot does after exploring the website?
INDUSTRIAL MARKETING TODAY | TUESDAY, DECEMBER 16, 2014
[Websites] Top 12 Industrial Marketing Posts of 2014
Visit my website for more content on industrial marketing.]. Industrial Marketing Integrated Industrial Marketing Content Marketing Industrial content marketing industrial website redesign These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: What’s Hot and What’s Not in [.]
HUBSPOT | WEDNESDAY, JANUARY 29, 2014
[Websites] Before & After: 6 Beautiful Website Redesigns [SlideShare]
Though you may''ve decided to give up on a New Year''s resolution or two, there''s one I think you oughta have your list: redesigning your website. We’ve compiled some of the best website transformations we''ve witnessed from HubSpot customers and detailed exactly why they’re so awesome. It''s already the end of January.
BIZNOLOGY | MONDAY, APRIL 30, 2012
[Websites] Do large companies need to specialize in their markets?
Internet Marketing Business Health care Internet marketing marketing Marketing and Advertising WebsitePhoto credit: Wikipedia. Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need to specialize.
INDUSTRIAL MARKETING TODAY | THURSDAY, NOVEMBER 3, 2011
[Websites] Retrofitting Blogs and Converting Industrial Websites into Blog Sites
They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. For a full list of benefits, refer to my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”. I am seeing more manufacturers and industrial companies willing to try inbound marketing with content.
HUBSPOT | TUESDAY, APRIL 10, 2012
[Websites] 15 Things People Absolutely Hate About Your Website
So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of the user experience quirks that have driven you crazy over the years escape your mind.
HUBSPOT | MONDAY, AUGUST 18, 2014
[Websites] 5 Data-Backed Reasons to Redesign an Ugly Website [Infographic]
For even the most seasoned marketer, website design can be both really exciting (so many possibilities!) Red Website Design gathered the data to answer that question in this easy-to-follow infographic. Learn which parts of your website design impact users the most so you can properly plan, prioritize, and optimize your site.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 2, 2010
[Websites] Inspired by Sesame Street: 10 Ways B2B Marketers Can Improve Their Websites
Sesame Street has a different, simplified version of the website for mobile, which is something all B2B organizations should consider. (My favorite go-to blogger for B2B mobile is Christina "CK" Kerley. Check out this section on her website dedicated to B2B mobile marketing if you're looking for ideas on how to get started.).
HUBSPOT | FRIDAY, OCTOBER 31, 2014
[Websites] Why People Leave Your Website [Infographic]
Attracting visitors to your website is only the first step -- once they get there, you want to make sure they hang around. What''s more, you want them to click through to other pages on your website, whether that means reading a blog post, filling out a landing page form, or (hallelujah!) actually buying something.
CONTENT MARKETING TODAY | FRIDAY, JULY 9, 2010
[Websites] Don’t Bury Your Best Work in the Back Rooms of Your Website
continue to be surprised by the number of marketing and advertising companies who have websites that hide examples of the great work that they do behind a bunch of content clichés that fail to distinguish them from every other similar company. Actually, there is a differentiation to be found on this website–but not easily found.
HUBSPOT | THURSDAY, JULY 17, 2014
[Websites] How to Decrease Your Website's Bounce Rate [Infographic]
How sticky is your website? Your website''s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website -- in other words, single-page visitors. Content Websites: 40-60%. Lucky for you, there''s a metric for that.
STORIES THAT SELL | TUESDAY, JUNE 22, 2010
[Websites] 86,552 Views of a Single Case Study
Share: Tags: Organizing success stories online case studies on your website For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views. Include them with product information. Make them easy to find!
B2B MARKETING TRACTION | THURSDAY, OCTOBER 13, 2011
[Websites] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Copywriting.
CONFLUENT FORMS | MONDAY, FEBRUARY 4, 2013
[Websites] A website renovation or a website overhaul?
You've come to the realization that your website just isn't doing enough for you - it's just not bringing in enough business. One of the services our company provides is a strategy evaluation and website audit. Only problem is that you recently paid to have the site redesigned and you can't bear to gut renovate it already.
EMAGINE B2B BLOG | MONDAY, MARCH 16, 2015
[Websites] 4 Tips For An SEO-Friendly Website Architecture
While it’s common knowledge that your site architecture and menu structure can affect the ease and usability of your website, you may not know how much of an impact your site architecture can have on your SEO efforts. How can you make your website’s site architecture more SEO friendly? We’d love to hear from you! B2B Web Strategy SEO
B2B MARKETING TRACTION | TUESDAY, OCTOBER 4, 2011
[Websites] You Paid for More Traffic to Your Website – Now What?
You invested in a great corporate website. Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. When someone lands on your website, they may spend some time looking around. You got traffic, but did you get results? Content.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 10, 2013
[Websites] Your Testing Program: Smart Ways to Get Your Team On Board
Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. Does the experience on the website match the brand promise? eCommerce Optimization Testing a/b testing Conversion Rate cross-functional teams ecommerce Multivariate Testing Website testing Really?”).
INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 1, 2012
[Websites] You’ve Got Traffic. Now What?
You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. See my post, “Do You Believe in Industrial Websites?” ). What they have is a website that is leaking potential leads like a sieve. What then is the solution for converting website traffic to leads?
BIZNOLOGY | FRIDAY, AUGUST 10, 2012
[Websites] How many pages are on your Web site?
Internet Marketing CMS Content management system Webmaster WebsitePhoto credit: iconolith. Now, those of you running small Web sites may be snickering at this point—you know how many pages you have, for Pete’s sake. And if you forget, well, you know how to count. They need to use some method of estimating their total number of pages.
MARKETING EDGE | SUNDAY, AUGUST 8, 2010
[Websites] Are We Digital Homeless or Digital Travelers?
Time 24:33 This post is a quick comment on Shel Holtz’s Deathwatch: Why Facebook Won’t Kill the Website who responded to Jay Baer’s 3 Ways Facebook is Killing Your Website Baer, Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
B2B MARKETING TRACTION | TUESDAY, JULY 9, 2013
[Websites] Why Google Doesn’t Like Your Flat Website
One way websites are flat is in terms of content. Another way websites are flat is in terms of architecture. We marketers love tracking website traffic and our offline marketing. It’s time to understand your value proposition, have a differentiator, be unique and get creative when you generate content on your website.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 25, 2013
[Websites] How to Optimize Your Website for Sales Prospects
First, a website is an experience. Notice how I have purposely wrote all of the best website usability practices starting with the word “Clients.” That is because websites meant to generate sales leads must be designed, built, and updated with clients in mind. Clients hate to read. And this is only in best-case scenarios.
BIZNOLOGY | THURSDAY, MAY 3, 2012
[Websites] Specialization is Scary but Required for Digital Marketing
Internet Marketing Business Company Digital marketing Market market segmentation Online and offline WebsitePhoto credit: Wikipedia. have been talking a lot about differentiation being critical for successful digital marketing. And that’s just plain scary. Because we all run a little scared in our businesses, at least sometimes.
SMALL MANUFACTURER BLOG | TUESDAY, OCTOBER 9, 2012
[Websites] Creating a Unique Site that Stands Apart From the Crowd
When I visit the websites of firms in my industry, I continue to be struck by the commodity quality we all seem to have in common. In fact, I’ve written posts with similar ideas in the past — such as this one from 2010: Make Your B2B Website Stand Out with a Compelling Message. This is NOT good. could have written this.