FEARLESS COMPETITOR | TUESDAY, DECEMBER 28, 2010
[Websites] Website Makeovers: 3 Things Buyers Want on Your Website
Turning the website into your #1 salesperson is a good idea. (This post originally ran on July 15, 2009) With a new year approaching, businesses are looking for ways to improve revenue.
B2B MARKETING UNPLUGGED | WEDNESDAY, APRIL 2, 2014
[Websites] Fixing Your Sucky B2B Website Step Two: Be Less Disgusting
Last week we discussed how a sucky B2B website can make happy people sad and sad people drunk. My friend Aileen, who uses her website as a proxy for her failed marriage, is doing much better. And that’s what Step Two is about: a website less disgusting. It’s the website equivalent of fluffing a house and it works.
HUBSPOT | THURSDAY, OCTOBER 29, 2015
[Websites] Most Websites Are Failing Optimization 101. Is Yours? [New Data]
Chances are, your website's performance is high on your list of priorities. But h ave you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security? Thanks to HubSpot Research's latest report, Does Your Website Make the Grade? well, they're nothing to write home about.
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Websites] 4 Creative Ways to Make Your Website More Personalized
In fact, a study by Janrain showed that 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests. Your website should be catered to different buyer personas and serve relevant content to individuals in your core personas. " You can thank technology for all of that.
KOMARKETING ASSOCIATES | TUESDAY, MAY 21, 2013
[Websites] Search: Moving Beyond Your Website in 2013
When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. The thing is, there are other ways to optimize for “search” that don’t include your website or the search engines themselves. It makes sense. About Us. Directories.
SAZBEAN | WEDNESDAY, NOVEMBER 6, 2013
[Websites] How to Incorporate Video Into Your Website for Better Conversion
Many business owners balk at the idea of making a video for their websites. Even if you’re unsure about the process, you need to learn to incorporate video into your website. Ways to Incorporate Video The type of video that you add to your website depends on your conversion goal. billion online videos today. Good lighting.
HALEY MARKETING | THURSDAY, AUGUST 13, 2015
[Websites] E-Mail Will Drive Traffic to Your Website
This week’s blog entry in the series stressing the importance of returning website visitors takes a look at using e-mail marketing to drive traffic back to your website on a consistent basis. An exciting description of a job that links back to your website is a great way to generate traffic. Because you can stand out from pack!
HUBSPOT | TUESDAY, MAY 3, 2016
[Websites] Digital Does Not Mean "Just Build a Website"
Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I have made pdf’s of all my articles but no one is downloading them.”. Check out this website to see.
B2B IDEAS @ WORK | THURSDAY, JULY 16, 2015
[Websites] In-house vs. Outsourced: Considerations for Website Design
B2B Design B2B Websites
HINGE MARKETING | WEDNESDAY, AUGUST 12, 2015
[Websites] The Calls-to-Action Your Website Needs to Capture and Convert Leads
Your professional services firm’s website is often the centerpiece of your marketing and business development strategies. And to encourage your firm's website visitors to deepen their engagement with you and move through the buying journey, you need a variety of calls-to-action (CTAs) throughout your site. Blog Subscription.
CMO ESSENTIALS | WEDNESDAY, JUNE 3, 2015
[Websites] Personalization 3.0: Turning Your Website into Your Best Salesperson
The vast majority of companies in the world at that time didn’t even have a website, never mind a personalized one! Wouldn’t it be amazing if your website could do these things? It’s time the corporate website starts acting like one of the smartest salespeople in the company, instead of one of the dumbest. More personalized?
SYNECORE | MONDAY, APRIL 21, 2014
[Websites] How to Conduct a Website Content Audit in 3 Easy Steps
If you''re looking to undergo a full website redesign, or if you''re simply trying to update your brand messaging, it''s essential to perform a content audit. Analyzing your current content strategy is an easy way to give your website a facelift and it provides the ideal opportunity to assess the tone of voice for your redesign.
HUBSPOT | FRIDAY, JULY 17, 2015
[Websites] 5 Website Design Lessons for Industrial Businesses
If you’ve ever looked at your website and thought, “maybe it’s time for an upgrade,” chances are that time has passed and you’re overdue. Website re-designs are long, labor-intensive processes that require input from many different departments to make sure everything is moving on track. It’s no different in the industrial space.
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 11, 2014
[Websites] How To Create B2B Website Content That Sells
" For B2B Internet marketing and websites, the axiom is "content is king." Here are the nine things to keep in mind for killer B2B website content. 1. Educate and offer value - Sure, your website should have information about your products and services. However, most website visitors are not ready to buy from you.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 26, 2015
[Websites] 6 Things Your Website Must Have To Get Found Online
On-page SEO has to do with things like including the right keywords on your website. Off-page SEO is about improving your website’s reputation on the web, which is largely determined by having relevant, authoritative sites linking to you. Or that some traditional SEO agencies are diversifying into other services as quickly as possible?
VERTICAL RESPONSE | TUESDAY, OCTOBER 13, 2015
[Websites] 5 Reasons Why Hiring Your Facebook Friend to Build Your Website is the Worst Idea Ever
You may think it’s a smart move to save by hiring someone you know to build your company website, such as your brother-in-law, the neighbor’s teen or a Facebook friend, but that’s a horrendously bad idea, one that will cost you more in the long-run. What do all these numbers mean for your website decision?
EMAGINE B2B BLOG | THURSDAY, OCTOBER 31, 2013
[Websites] SIX eMagine-designed Websites Win 2013 WebAwards
The Web Marketing Association recently awarded WebAwards to six (6) websites designed by eMagine. The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. The Web Marketing Association is the producer of the WebAward Competition.
TOMORROW PEOPLE | TUESDAY, OCTOBER 16, 2012
[Websites] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Leave a website to rot and it'll do just that, regardless of how much it cost to build. "In today's information age of Marketing and Web 2.0, a company's website is the key to their entire business." – Marcus Sheridan, Marketing Speaker.
HUBSPOT | TUESDAY, SEPTEMBER 22, 2015
[Websites] 13 Essential Features for Taking Payments on Your Website
If you plan to take payments on your website, then be sure you're checking everything off from the list below. 13 Essential Features for Taking Payments on Your Website. 1) Multiple Login Options. Every e commerce website needs an SSL certificate to protect customers' personal and credit card information. And I'm not alone.
SYNECORE | WEDNESDAY, APRIL 9, 2014
[Websites] Determining Your Goals: Tips to Get You Started on a Website Redesign
When you think about redesigning your website, it''s likely that the first thing that jumps to your mind is design. Design the organizational structure of your website. Determine what action(s) you want your visitors to take when accessing your website. This will give you a definitive direction for your website redesign.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 21, 2011
[Websites] 4 Ways to Make Your Website More Personal
Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Here are 4 website optimization best practices to help you do just that. 1.
HUBSPOT | WEDNESDAY, JANUARY 29, 2014
[Websites] Before & After: 6 Beautiful Website Redesigns [SlideShare]
Though you may''ve decided to give up on a New Year''s resolution or two, there''s one I think you oughta have your list: redesigning your website. We’ve compiled some of the best website transformations we''ve witnessed from HubSpot customers and detailed exactly why they’re so awesome. It''s already the end of January.
HUBSPOT | FRIDAY, JANUARY 3, 2014
[Websites] 6 Undeniable Reasons Why Your Website Should Be Responsive
Even with this compelling evidence, the vast majority of business websites are still not mobile-friendly. In this post, we explain why having a responsive website is so critical to your marketing as well as some key considerations to keep in mind when designing a responsive website. What do you think about responsive design?
HUBSPOT | TUESDAY, DECEMBER 29, 2015
[Websites] 12 Warning Signs Your Website Redesign Could End In Catastrophe
When the time finally comes to tackle a website redesign, it's difficult to contain the excitement. Here are the most common red flags that your website redesign is not on the path to providing value and what you can do to avoid them. 1) Lack of strategic direction. 10) Website limited to being updated every few years.
MODERN B2B MARKETING | FRIDAY, JUNE 13, 2014
[Websites] Putting it to the Test: Never “Redesign” Your Website Again
Author: Chris Goward Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? Because I want to show you why the traditional website redesign process is a dangerous trap that can cause you pain and lost revenue. Website experiments are no different.
VERTICAL RESPONSE | TUESDAY, APRIL 28, 2015
[Websites] 10 DIY Ways to Get More Visits to Your Website
Every business needs a website to survive, but is your website getting as many visitors as you’d like? After all, when potential customers visit your website, you can increase brand awareness, educate consumers and drive revenue. However, you might be stumped on how to get more folks to visit your website. Yahoo!
HUBSPOT | MONDAY, JANUARY 18, 2016
[Websites] How to Find the Perfect GIF: 10 Must-Try Websites
To help, we've collected 10 awesome websites below that'll help you find what you're looking for quickly. Note: Some of these websites might feature GIFs that are NSFW. The two best friends behind this GIF website really get me. What is your favorite website of uncovering awesome GIFs? The best part? Reaction GIF.
HUBSPOT | MONDAY, MARCH 24, 2014
[Websites] How to Use Infographics to Get Leads From Your Website
As a result, creating infographics for your website can get you more traffic. Here is an example of a call-to-action you can place below your infographic: If you need help learning how to create a complete conversion path on your website, read this blog post for a step-by-step walkthrough. How are you getting leads today? Free samples?
HUBSPOT | TUESDAY, DECEMBER 1, 2015
[Websites] How to Reduce Your Website's HTTP Requests
But marketers need to have, at minimum, a general understanding of what's going on behind the scenes of their website. For one, metrics marketers tend to be responsible for can depend heavily on the back-end development of a website. And what can a marketer do to reduce their website's HTTP requests? What is an HTTP request?
EMAGINE B2B BLOG | TUESDAY, OCTOBER 16, 2012
[Websites] Recent eMagine Website Launches
eMagine is committed to providing you with educational information about the things we know best – B2B website strategy, SEO, PPC, Design, Engagement, Online Marketing, Social Media and more. From time to time, we’d like to show you some examples of our success, by announcing some of our recent website launches. Web Desig
HUBSPOT | FRIDAY, OCTOBER 26, 2012
[Websites] How to Verify Your Website on Pinterest [New Feature]
Pinterest has started to roll out website verification for profile pages. In a nutshell, the feature will let you highlight your full website URL on your Pinterest profile going forward. How to Verify Your Website on Pinterest. Check to ensure you've listed your website here before clicking the 'Verify Website' button.
THE FORWARD OBSERVER | THURSDAY, AUGUST 29, 2013
[Websites] B2B Marketers: How To Convert Your Website Visitors Into Leads
Artillery B2B Marketing Blog > The Forward Observer So you’ve gotten more of the right kind of website traffic. You’ve engaged your website visitors with remarkable content that is helpful and informative. The next step is to get your website visitors to convert from prospects into leads. Now what ? But don’t overdo it.
HINGE MARKETING | FRIDAY, APRIL 3, 2015
[Websites] How Websites Drive New Business for Management Consulting Firms
But today’s leading firms are rising to the occasion by making transformative use of their websites. Our research shows that a firm’s website is playing a more important role than ever before. First Impressions Matter More often than not, your website is the first impression a potential client gets of your firm.
BIZNOLOGY | MONDAY, JULY 1, 2013
[Websites] Why is your website search lousy?
Most websites have a lousy search facility. You’ve tried searching websites and you hardly ever find what you are looking for–at least not without a lot of work. But how about your website? Website search isn’t easy to make work–that’s why most of them don’t.
MODERN B2B MARKETING | FRIDAY, APRIL 3, 2015
[Websites] Marketing Mathematics: Why You Need to Invest in Website Engagement
Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources. So, let’s solve that problem—this blog will walk you through how to think about your website as a strategic channel and invest for success. The Web as a Strategic Channel.
HUBSPOT | TUESDAY, JUNE 9, 2015
[Websites] 5 Things Custom Manufacturing Websites Must Have
That’s right - the first place these folks are looking is your website. If you just groaned because you have been putting off updating your website for years, don’t worry, you’re in good company. Be sure to display these prominently on the website and provide the ability to download or request the documentation. 4) Video.
HALEY MARKETING | THURSDAY, MARCH 3, 2016
[Websites] Why Your Uncle’s Neighbor’s Kid Shouldn’t Design Your Website
Now, after about 200 website projects, I can confidently say that I have seen the full range of website design, from clearly professional to those that follow no one's rules and were likely slapped up on a server with little thought to attracting new clients and job seekers. Why would you DIY your website?
SYNECORE | FRIDAY, APRIL 4, 2014
[Websites] 4 Things You Need to Know About Designing Your Website
Looking to redesign your website, but not sure where to start? We''ll also explain how you can get these designs implemented on the website of your choice.for free! Overwhelmed by all the latest and greatest trends in the web industry? Look no further! From scrolling to RWD, discover why these trends are here to stay!
INDUSTRIAL MARKETING TODAY | MONDAY, JULY 18, 2011
[Websites] Where Industrial Websites are Falling Short
First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010. Now the bad news – there is a disconnect between what buyers/specifiers want from a supplier’s website and what they are getting.
HUBSPOT | WEDNESDAY, JULY 10, 2013
[Websites] A Look Back at 20+ Years of Website Design
Web design has come a long way since 1991 when the first ever website was published. Exclusively text-based, this first website marked the beginning of what would become a digital revolution. Therefore, websites from these early days needed to be built for less-than-stellar connection speeds. Antiquity. The Middle Ages. Rebirth.
B2B MARKETING TRACTION | MONDAY, FEBRUARY 6, 2012
[Websites] 5 Reasons Your B2B Website Visitors Don’t Trust You
When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. But what is really happening once a prospect lands on your B2B website? Here are some of reasons visitors to your website don’t trust you: 1. Your website has no photos or bios of your employees.
HUBSPOT | TUESDAY, MAY 5, 2015
[Websites] How to Make a Mobile-Friendly Website [Free SEO Guide]
The aftermath of this rollout, dubbed "Mobilegeddon," has resulted in thousands of non-optimized websites plummeting in mobile search results. According to the Searchmetrics blog , some of the websites most-affected by Google's mobile-friendly update include reddit, NBC Sports, SongLyrics.com, and Upworthy, just to name a few.
SYNECORE | TUESDAY, APRIL 15, 2014
[Websites] Sales are Struggling! What Needs Attention: My Website or My Sales Team?
I’ve always been straight to the point, and I’ll continue that characteristic today; the answer to the question in the title is…your WEBSITE! Your website is far and away your organization’s most impactful sales tool and I’m here to tell you why. Now another question: why do you have a website? SPOILER ALERT!
HUBSPOT | MONDAY, JULY 1, 2013
[Websites] Twitter Starts Highlighting Websites That Embed Tweets
It appears Twitter is testing a feature wherein a tweet that has been embedded elsewhere will list the websites the tweet has been embedded on. Where it says "Embedded on these websites"? Twitter is a cool platform, but it''s got some problems. It''s just so cluttered, you know? But Twitter gets it. pic.twitter.com/Th5y94omPZ.
B2B MARKETING TRACTION | MONDAY, AUGUST 22, 2011
[Websites] Should You Blog on Your Website or a Separate Site?
As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. Blogging b2b blog marketing SEO websiteTweet.
HUBSPOT | WEDNESDAY, MAY 27, 2015
[Websites] The 6 Month Website Redesign Framework
The same is true of website redesigns. You could hastily compile a website in 30 days, but it won’t be the same as if you dedicate your time to making it perfect. The difference is that a quickly built website often only focuses on the look and functionality of the website. Or, you could make one from scratch. Month 1.
EMAGINE B2B BLOG | FRIDAY, SEPTEMBER 26, 2014
[Websites] Which Website Metrics Really Matter? (Webinar)
This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? Alicia Hale, VP of Digital Marketing Services, and Bill Gadless, Co-Founder and President of eMagine will provide in-depth insight into the following four questions: Which website data is relevant to maximizing online marketing impact?
FIFTH GEAR ANALYTICS | WEDNESDAY, MARCH 2, 2011
[Websites] 5 Keys to Successful Website Design, Development and Deployment.
Launching a new website can be relatively painless. SIGMA's Creative Director, Barb Coté, and I, sat down and reflected upon our recent website redesign of www.sigmamarketing.com. HOWEVER, the creation of assets and planning necessary to have a great site at launch requires a lot of hard work.
HUBSPOT | THURSDAY, MAY 8, 2014
[Websites] Need More Website Visitors? Get Back to Basics
Increasing website traffic and visitors isn''t like playing roulette -- there are a few tried-and-true ways people do it. To make sure you''re in-the-know on these tips, we’ve broken down some of the best ways you can generative traffic to your website in the post below. 1) Optimize your website for "searchers.".
EMAGINE B2B BLOG | MONDAY, MARCH 16, 2015
[Websites] 4 Tips For An SEO-Friendly Website Architecture
While it’s common knowledge that your site architecture and menu structure can affect the ease and usability of your website, you may not know how much of an impact your site architecture can have on your SEO efforts. How can you make your website’s site architecture more SEO friendly? We’d love to hear from you! B2B Web Strategy SEO
KOMARKETING ASSOCIATES | MONDAY, SEPTEMBER 29, 2014
[Websites] Your Feedback is Needed! This Year’s B2B Website Usability Survey
Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. Once B2B buyers get to the vendor website, social media plays much less of a role in validating the buying decision. The 2014-2015 Survey is Here! Here it is!
LEAD LIAISON | THURSDAY, APRIL 7, 2016
[Websites] Generate Sales Insight with Website Visitor Tracking
Interested in finding out more about what your website visitors are thinking and what they want from your content and website? While no one has a crystal ball, website visitor tracking does come fairly close in terms of providing critical insight into your sales prospects. Generate Sales Insight. Get a Demo!
HUBSPOT | MONDAY, AUGUST 24, 2015
[Websites] Designing a Website Blueprint: How to Create Your XML Sitemap
Similarly, you'd never want to design a website without creating a sitemap. sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. I t helps search engine web crawlers determine the structure of the site so they can crawl it more intelligently. and so on).
VERTICAL RESPONSE | MONDAY, NOVEMBER 11, 2013
[Websites] Does Your Business Need a Responsive Website Design?
If your business has a website, you’ve probably been hearing a lot about responsive design lately. But, what exactly is responsive design and how can it make your website better? Obviously, there’s a lot more to creating a responsive website. The post Does Your Business Need a Responsive Website Design?
EMAGINE B2B BLOG | TUESDAY, AUGUST 19, 2014
[Websites] 8 Reasons Your B2B Website Is Ready For A Redesign!
At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? If your website is designed in a way that makes your blog difficult to find or read, then you could be limiting the opportunities your blog can offer you.
SYNECORE | WEDNESDAY, SEPTEMBER 18, 2013
[Websites] How Much Will it Cost to Build a Website?
How much does a website cost? The same goes for websites. It all depends on what you want your website to be able do, the message you want to send, and the desired functionality for your users. Websites are NOT Products, they are Services. No Two Websites are Alike. Will you need custom graphics or photography?
WEBBIQUITY | WEDNESDAY, AUGUST 22, 2012
[Websites] How to Optimize for “Direct” Website Traffic
But for most b2b websites, one of the top three sources of traffic—and often the largest single source—is “direct” visits. What’s behind this number and what factors affect it? First off, by definition , direct traffic is all visitors who “arrived at your site directly (by typing the url) or via a bookmark.”
THE POINT | FRIDAY, JANUARY 6, 2012
[Websites] How to Optimize Your Website’s Resource Library for Lead Generation
A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Ad Agencies B2B Marketing Content marketing Graphic Design Interactive Design Landing Pages Marketing Automation marketo Spear Marketing Group web design Web resource centers Web resource libraries Website design
HUBSPOT | TUESDAY, APRIL 10, 2012
[Websites] 15 Things People Absolutely Hate About Your Website
So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of the user experience quirks that have driven you crazy over the years escape your mind.
HINGE MARKETING | THURSDAY, DECEMBER 17, 2015
[Websites] Your Website is the Hub of Your Firm’s Online Presence
A couple of months ago, I wrote about how an AEC firm’s new website is one of its most important building projects. Today we’re going to explore exactly how your website is connected to the rest of your marketing initiatives. How is your website connected to the rest of your firm’s marketing efforts? Figure 1.
HUBSPOT | TUESDAY, APRIL 12, 2016
[Websites] 17 Website and UX Design Statistics That Make the Case for Smarter Web Design
Nowadays, getting a website up and running isn't nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. Download our free guide to web design here for more tips on how to design a smarter website.
SAZBEAN | TUESDAY, OCTOBER 11, 2011
[Websites] A Tale of Mobile Website Failure
Story of Frustration… First, I was confronted by a decision, whose answer was not quite clear: use the college game day mobile website or the regular Michigan mobile site. Making a Mobile Website Work. Complete mobile website failure. Mobile websites need to be designed completely differently from regular websites.
THE FORWARD OBSERVER | MONDAY, APRIL 14, 2014
[Websites] How to Unlock the Lead Generation Power of Your B2B Website
Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? If you read a lot about B2B marketing like I enjoy doing, you would think that every company is generating leads from their websites , filling their sales pipeline to the point of bursting, breaking sales records and growing fast. Forms.
CONFLUENT FORMS | MONDAY, FEBRUARY 4, 2013
[Websites] A website renovation or a website overhaul?
You've come to the realization that your website just isn't doing enough for you - it's just not bringing in enough business. One of the services our company provides is a strategy evaluation and website audit. Only problem is that you recently paid to have the site redesigned and you can't bear to gut renovate it already.
B2B MARKETING TRACTION | SATURDAY, OCTOBER 30, 2010
[Websites] How to Optimize LinkedIn Profile Website Links
Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Instructions on Optimizing Your LinkedIn Profile Website Links. This is OK, but who wants to click on a link that says “My Website?” Tweet. If you prefer to read the instructions, I’ve provided them below.
B2B LEAD GENERATION BLOG | TUESDAY, JUNE 7, 2005
[Websites] B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results
« Strategize to get more referral leads | Main | Landing Page Handbook: How to Raise Conversions by 40% » Website Landing Pages impact Lead Generation results Lead generation remains the top priority for B2B websites. On average, web visitors spend just 8-seconds scanning a website landing page before they decide to leave.
HINGE MARKETING | WEDNESDAY, MARCH 4, 2015
[Websites] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. While this method allowed businesses to have a good mobile experience, this required the business to manage not one, but two websites.
TRADESMEN INSIGHTS | WEDNESDAY, MAY 30, 2012
[Websites] Manufacturers – Do you Have These Five Essential Website Elements?
With all the marketing activities we are all doing today, we sometimes forget to review some of the old standbys like your website to make sure it’s current. In order to make the most of the increase in online activity, manufacturers need to create a website that meets buyer expectations at each step of the purchasing cycle: 1.
THE FORWARD OBSERVER | TUESDAY, APRIL 30, 2013
[Websites] The 5 Things Your Website Really Needs To Get Found Online
That age-old philosophical question also could apply to website development, because a website is invisible if no one visits it. That’s why search engine optimization (SEO) is vital to any website strategy. website’s SEO is arguably more important than its appearance. XML Sitemap – This is like a subway map for a website.
HALEY MARKETING | THURSDAY, FEBRUARY 11, 2016
[Websites] Website Traffic Bounced Back, but Not All the Way Back
In the second half of 2015, especially in the final months of the calendar year, we saw website traffic decrease to staffing and recruiting websites. One percent isn't anything to sneeze at, so we saw a pretty good bounce back in website traffic to Job Boards at the start of 2016. Or, it's simply a New Year's Resolution.
E-LIGN | MONDAY, JULY 15, 2013
[Websites] 5 Ways Easter Eggs in Your Website Can Maximize User Experience
Adding semi-hidden features and functions to your website can attract new users and keep your customers coming back for more. Accidentally discovering a hidden creative gem on a website is a unique experience. It creates a stronger relationship with your brand, and leads users to greater immersion in your website or application.
WINDMILL NETWORKING | THURSDAY, AUGUST 20, 2015
[Websites] How to Get Website Traffic from Periscope
How to Get Website Traffic from Periscope by Leah Mazur - Maximize Social Business. Periscope is the hot new social network on everyone’s lips right now. The app, which is owned by Twitter, allows users to stream and watch live video broadcasts. Author information. Leah Mazur. She also loves event planning, traveling, and cooking.
HUBSPOT | TUESDAY, JUNE 2, 2015
[Websites] Marketing Grader Live: Watch Experts Critique Real Websites
Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. turn your website into your best salesperson.”. Can't make it on June 11? SEO Video Daily
EMAGINE B2B BLOG | TUESDAY, JULY 14, 2015
[Websites] How To Maintain Website Content Post Launch
As a business in the digital era, you have to have an idea of how to write for your online consumers and visitors. But, there are always lingering questions during and after the process of writing site content for a new web initiative. Here are some common questions our team has encountered: “What if I decide to change my existing content?”.
EMAGINE B2B BLOG | TUESDAY, NOVEMBER 13, 2012
[Websites] eMagine Launches New Websites
eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Below is a sampling of some new website launches, and the services eMagine provided: NJM Packaging NJM Packaging is the proven trusted packaging [.] Web Design
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 17, 2014
[Websites] 5 Tips in Building a Great Website in BtoB Marketing
I’m old enough to remember a time when businesses debated whether or not they needed a website, but those days are gone forever. Today, your website is more important than it has ever been. When your salespeople leave a message and give a company name, the prospect is more likely to visit your website than to call you back.
HUBSPOT | WEDNESDAY, AUGUST 19, 2015
[Websites] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
For example, businesses' websites are completely different than they were eight years ago. Websites created in 2007 look, feel, and function totally different than their 2015 counterparts. And if you want to see how your website stacks up against 2015 standards, head on over to Website Grader for a free assessment.). 1) Design.
6SENSE | TUESDAY, OCTOBER 20, 2015
[Websites] Website Personalization: The Future of B2B Marketing
These jarring statistics point to a need for marketers to not only use, but master, website personalization. How do you tailor every element of your website to create a positive experience for a prospect you’ve never met? With the right tools, practices and data, website personalization is more possible (and effective) than ever.
HUBSPOT | TUESDAY, APRIL 22, 2014
[Websites] The Anatomy of an Inbound Ecommerce Website
Again, the key factor here is the customization of the website experience to the psychographic dimensions of their buyer personas. This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied.
SYNECORE | MONDAY, MAY 20, 2013
[Websites] Want to Increase Website Conversion? Fix These 5 Areas
Ever been told your website is all flash and no cash? If so, you’re probably sitting on a high-octane brochure website that has little else to offer. If some or all of this is hitting a little too close to mark, you probably need to revamp your website ASAP. What about interoperability and interactivity? Social share buttons?
HUBSPOT | WEDNESDAY, AUGUST 5, 2015
[Websites] Ecommerce Website Design for Different Buying Styles
Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? This certainly involves a lot more than a straightforward, simple ecommerce website, doesn’t it? There are a lot of people you have to consider when deciding on website features and design. Or are you? Impulse Shoppers. Hesitant Buyers.
NUSPARK | SUNDAY, AUGUST 24, 2014
[Websites] How Did That Banner Ad Get To Your Website?
If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more. You open up a website. see below). Programmatic Advertising.
HUBSPOT | THURSDAY, NOVEMBER 15, 2012
[Websites] How to Add Pinterest's Buttons & Widgets to Your Website
Luckily, yesterday Pinterest also announced some other awesome tools and resources just for businesses, including a couple of brand new widgets that help you promote your business' Pinterest presence through one of your most powerful marketing assets: Your website! Didjya hear the news? Yesterday, Pinterest launched business accounts!
EMAGINE B2B BLOG | WEDNESDAY, JUNE 3, 2015
[Websites] The 4 Crucial Elements For A Successful Website Project
When embarking on your next website design project, it’s vital to take the time to think about and discuss what your site’s visitors are likely to want from it, as well as what you want from them. Choosing the right web designer can ensure your website never endures the common symptoms of UX failure.
SYNECORE | MONDAY, OCTOBER 6, 2014
[Websites] Don't Overlook SEO During Your Next Website Redesign
Redesigning your website is like buying a new car. Like a car, redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign requires that you consider what’s under the hood.
HINGE MARKETING | TUESDAY, AUGUST 25, 2015
[Websites] AEC Firms: Your Website is One of the Most Important Things You’ll Build
Today, an AEC firm’s website is the single most common source of information about the firm for buyers. Now, buyers turn to your website, Google, and social media for answers. It’s clear, then, that your website is critical. Is It a Five-Alarm Website Emergency? Website traffic. Don’t believe it?
MODERN B2B MARKETING | TUESDAY, AUGUST 11, 2015
[Websites] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
Closing the data loop and breaking down the organizational divisions between email marketing and website optimization is increasingly common. Here, I’m going to share four ways your website’s optimization strategy can enhance your email marketing efforts, and vice versa! Use Website Data to Validate Email Segmentation.
LEAD LIAISON | THURSDAY, MARCH 3, 2016
[Websites] Who Provides the Best Website Visitor Tracking?
Want to Know Who Provides the Best Website Visitor Tracking? In determining who provides the best website visitor tracking, a number of factors must be taken into consideration. Website visitor tracking is only one aspect of sales and marketing. The post Who Provides the Best Website Visitor Tracking? Get a Demo!
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 2, 2011
[Websites] A spicy approach to addressing complexity on your website
Many companies offer a long list of services, which makes their website nearly impossible to navigate and confuses a would-be buyer. When a potential customer visits your website, they don’t know what the right answer is for them. If this is how your website is set up today, don’t feel bad – it’s how the majority of websites are built.
HUBSPOT | MONDAY, AUGUST 11, 2014
[Websites] The No B.S. Guide to Reducing Your Website's Bounce Rate
Bounce rates are website killers. Immediately, such advice launches into tips like redesign your website! This website has them, but you can bet I’m going to bounce as soon as possible. Attracting the right user to your website is all about targeting the right keywords. Good design is a marker of a good website.
CRIMSON MARKETING | THURSDAY, SEPTEMBER 10, 2015
[Websites] Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Website Infrastructure. Website Structure. Landing pages. When it comes to landing pages, ask yourself: does the page make sense? . And why? .
BIZNOLOGY | WEDNESDAY, DECEMBER 9, 2015
[Websites] Overcoming website obfuscation: clear, simple stories
Recently, I was asked to take a look at the website of a small B2B company. Some businesses are very clear about what they offer, but other websites are so impenetrable you wonder if they’re a front for shady business. This is why a website without a blog, podcast, or video channel makes the company it fronts less competitive.
B2B MARKETING TRACTION | FRIDAY, JUNE 20, 2014
[Websites] The Biggest Reason WordPress Websites Go Terribly Wrong
We’ve been recommending open source website technologies for our clients, namely WordPress. There are many benefits, but there are also some disadvantages to these cost-effective, “easy-to-use” website platforms. But we’ve seen open source websites go terribly wrong. Are you about to update your website?
NUSPARK | SUNDAY, DECEMBER 18, 2011
[Websites] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site. Analytics packages do this all the time to measure website performance.
LEAD LIAISON | THURSDAY, APRIL 21, 2016
[Websites] Personalize Your Website to Convince and Convert
Personalize your website with the use of dynamic content to make a tremendous difference in your conversion rates. As the world of online marketing has grown increasingly competitive, it is no longer enough to simply update your website with new content. Benefits of Personalized Website Content. Convert More Visitors!
TRADESMEN INSIGHTS | TUESDAY, JULY 22, 2014
[Websites] Do B-to-B Buyers Trust Your Website?
recently read an article from the Content Marketing Institute written by Dianna Huff entitled, Why 55% of Potential B2B Buyers Might Not Trust Your Website that highlights some interesting findings. Interesting question, isn’t it? think everyone thinks because they built one, everyone will like and trust what you have up there.
CLOUD POTENTIAL | WEDNESDAY, FEBRUARY 29, 2012
[Websites] Your Website: Get personal or get ignored
come to your website. Buyer experiences Buying Process Websites that sellI am looking for a product or service like the one you sell. have talked to a couple of my LinkedIn buddies, and I have a short list. You're on it. already know pretty much what you sell, and I know what my buddies think of you. read more.
THE POINT | TUESDAY, DECEMBER 18, 2012
[Websites] 3 Models for Gating Lead Generation Content on Your Website
Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) Here are 3 models to consider when making the decision on how to serve up lead generation content on your Website: The “Free for All” Model. So the question is: To gate or not to gate?
NUSPARK | SATURDAY, APRIL 5, 2014
[Websites] Website Call to Action; Alternatives to “Contact Us” for lead generation
Here’s a question to ponder: Why did you build a website for your business? Building a website is a great first step for an inbound marketing strategy, but you can not build it, launch it, then let it be and hope that it will generate the leads you want and expect. Conversion optimization focuses on increasing website conversions.
HUBSPOT | MONDAY, SEPTEMBER 16, 2013
[Websites] What Mobile Buyers Are REALLY Doing on Your Website
Make sure that your website, blog, and any other content you share is just as optimized for mobile. How many times have you shared a website from one device to a sea of social followers on other devices? We are multi-tasking phenoms. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. Device Hopping.