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  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 31, 2013
    [Websites] SIX eMagine-designed Websites Win 2013 WebAwards
    The Web Marketing Association   recently awarded WebAwards to six (6) websites designed by eMagine. The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. The Web Marketing Association is the producer of the WebAward Competition.
  • HINGE MARKETING  |  FRIDAY, APRIL 3, 2015
    [Websites] How Websites Drive New Business for Management Consulting Firms
    But today’s leading firms are rising to the occasion by making transformative use of their websites. Our research shows that a firm’s website is playing a more important role than ever before. First Impressions Matter More often than not, your website is the first impression a potential client gets of your firm.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Websites] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Leave a website to rot and it'll do just that, regardless of how much it cost to build. "In today's information age of Marketing and Web 2.0, a company's website is the key to their entire business." – Marcus Sheridan, Marketing Speaker.
  • SYNECORE  |  WEDNESDAY, APRIL 9, 2014
    [Websites] Determining Your Goals: Tips to Get You Started on a Website Redesign
    When you think about redesigning your website, it''s likely that the first thing that jumps to your mind is design. Design the organizational structure of your website. Determine what action(s) you want your visitors to take when accessing your website. This will give you a definitive direction for your website redesign.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Websites] Putting it to the Test: Never “Redesign” Your Website Again
    Author: Chris Goward Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? Because I want to show you why the traditional website redesign process is a dangerous trap that can cause you pain and lost revenue. Website experiments are no different.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Websites] How to Use Infographics to Get Leads From Your Website
    As a result, creating infographics for your website can get you more traffic. Here is an example of a call-to-action you can place below your infographic: If you need help learning how to create a complete conversion path on your website, read this blog post for a step-by-step walkthrough. How are you getting leads today? Free samples?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Websites] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Your professional services firm’s website is often the centerpiece of your marketing and business development strategies. And to encourage your firm's website visitors to deepen their engagement with you and move through the buying journey, you need a variety of calls-to-action (CTAs) throughout your site. Blog Subscription.
  • HUBSPOT  |  FRIDAY, OCTOBER 26, 2012
    [Websites] How to Verify Your Website on Pinterest [New Feature]
    Pinterest has started to roll out website verification for profile pages. In a nutshell, the feature will let you highlight your full website URL on your Pinterest profile going forward. How to Verify Your Website on Pinterest. Check to ensure you've listed your website here before clicking the 'Verify Website' button.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 16, 2015
    [Websites] 4 Tips For An SEO-Friendly Website Architecture
    While it’s common knowledge that your site architecture and menu structure can affect the ease and usability of your website, you may not know how much of an impact your site architecture can have on your SEO efforts. How can you make your website’s site architecture more SEO friendly? We’d love to hear from you! B2B Web Strategy SEO
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Websites] 7 Deadly Sins the Best Professional Services Websites Never Make
    Professional services websites often suffer from a number of common problems that hurt a firm's ability to compete and engage its audiences. The majority of professional services websites don't do a particularly good job of distinguishing themselves. Most of these websites blend blandly into the online landscape.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Websites] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    When the time finally comes to tackle a website redesign, it's difficult to contain the excitement. Here are the most common red flags that your website redesign is not on the path to providing value and what you can do to avoid them. 1) Lack of strategic direction. 10) Website limited to being updated every few years.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Websites] 5 Things Custom Manufacturing Websites Must Have
    That’s right - the first place these folks are looking is your website. If you just groaned because you have been putting off updating your website for years, don’t worry, you’re in good company. Be sure to display these prominently on the website and provide the ability to download or request the documentation. 4) Video.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Websites] How to Reduce Your Website's HTTP Requests
    But marketers need to have, at minimum, a general understanding of what's going on behind the scenes of their website. For one, metrics marketers tend to be responsible for can depend heavily on the back-end development of a website. And what can a marketer do to reduce their website's HTTP requests? What is an HTTP request?
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Websites] The 6 Month Website Redesign Framework
    The same is true of website redesigns. You could hastily compile a website in 30 days, but it won’t be the same as if you dedicate your time to making it perfect. The difference is that a quickly built website often only focuses on the look and functionality of the website. Or, you could make one from scratch. Month 1.
  • THE FORWARD OBSERVER  |  THURSDAY, AUGUST 29, 2013
    [Websites] B2B Marketers: How To Convert Your Website Visitors Into Leads
    Artillery B2B Marketing Blog > The Forward Observer So you’ve gotten more of the right kind of website traffic. You’ve engaged your website visitors with remarkable content that is helpful and informative. The next step is to get your website visitors to convert from prospects into leads. Now what ? But don’t overdo it.
  • SALESFUSION  |  TUESDAY, AUGUST 26, 2014
    [Websites] How to Turn Your Website into an ROI Machine
    The post How to Turn Your Website into an ROI Machine appeared first on Salesfusion. Website Tracking
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Websites] Twitter Starts Highlighting Websites That Embed Tweets
    It appears Twitter is testing a feature wherein a tweet that has been embedded elsewhere will list the websites the tweet has been embedded on. Where it says "Embedded on these websites"? Twitter is a cool platform, but it''s got some problems. It''s just so cluttered, you know? But Twitter gets it. pic.twitter.com/Th5y94omPZ.
  • SYNECORE  |  FRIDAY, APRIL 4, 2014
    [Websites] 4 Things You Need to Know About Designing Your Website
    Looking to redesign your website, but not sure where to start? We''ll also explain how you can get these designs implemented on the website of your choice.for free! Overwhelmed by all the latest and greatest trends in the web industry? Look no further! From scrolling to RWD, discover why these trends are here to stay!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 18, 2011
    [Websites] Where Industrial Websites are Falling Short
    First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010. Now the bad news – there is a disconnect between what buyers/specifiers want from a supplier’s website and what they are getting.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 29, 2014
    [Websites] Your Feedback is Needed! This Year’s B2B Website Usability Survey
    Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. Once B2B buyers get to the vendor website, social media plays much less of a role in validating the buying decision. The 2014-2015 Survey is Here! Here it is!
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 16, 2012
    [Websites] Recent eMagine Website Launches
    eMagine is committed to providing you with educational information about the things we know best – B2B website strategy, SEO, PPC, Design, Engagement, Online Marketing, Social Media and more. From time to time, we’d like to show you some examples of our success, by announcing some of our recent website launches. Web Desig
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Websites] How To Create B2B Website Content That Sells
    " For B2B Internet marketing and websites, the axiom is "content is king." Here are the nine things to keep in mind for killer B2B website content. 1. Educate and offer value - Sure, your website should have information about your products and services. However, most website visitors are not ready to buy from you.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 6, 2012
    [Websites] 5 Reasons Your B2B Website Visitors Don’t Trust You
    When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. But what is really happening once a prospect lands on your B2B website? Here are some of reasons visitors to your website don’t trust you: 1. Your website has no photos or bios of your employees.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Websites] Need More Website Visitors? Get Back to Basics
    Increasing website traffic and visitors isn''t like playing roulette -- there are a few tried-and-true ways people do it. To make sure you''re in-the-know on these tips, we’ve broken down some of the best ways you can generative traffic to your website in the post below. 1) Optimize your website for "searchers.".
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Websites] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. On WordPress I have designed this Thank You page, and it’s listed as one of my website goals. Proper conversion rate optimization requires testing of landing pages.
  • THE POINT  |  FRIDAY, JANUARY 6, 2012
    [Websites] How to Optimize Your Website’s Resource Library for Lead Generation
    A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Ad Agencies B2B Marketing Content marketing Graphic Design Interactive Design Landing Pages Marketing Automation marketo Spear Marketing Group web design Web resource centers Web resource libraries Website design
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Websites] Sales are Struggling! What Needs Attention: My Website or My Sales Team?
    I’ve always been straight to the point, and I’ll continue that characteristic today; the answer to the question in the title is…your WEBSITE! Your website is far and away your organization’s most impactful sales tool and I’m here to tell you why. Now another question: why do you have a website? SPOILER ALERT!
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Websites] Designing a Website Blueprint: How to Create Your XML Sitemap
    Similarly, you'd never want to design a website without creating a sitemap. sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. I t helps search engine web crawlers determine the structure of the site so they can crawl it more intelligently. and so on).
  • HINGE MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Websites] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. While this method allowed businesses to have a good mobile experience, this required the business to manage not one, but two websites.
  • HUBSPOT  |  WEDNESDAY, JULY 10, 2013
    [Websites] A Look Back at 20+ Years of Website Design
    Web design has come a long way since 1991 when the first ever website was published. Exclusively text-based, this first website marked the beginning of what would become a digital revolution. Therefore, websites from these early days needed to be built for less-than-stellar connection speeds. Antiquity. The Middle Ages. Rebirth.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 22, 2011
    [Websites] Should You Blog on Your Website or a Separate Site?
    As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. Blogging b2b blog marketing SEO websiteTweet.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 2, 2011
    [Websites] 5 Keys to Successful Website Design, Development and Deployment.
    Launching a new website can be relatively painless. SIGMA's Creative Director, Barb Coté, and I, sat down and reflected upon our recent website redesign of www.sigmamarketing.com. HOWEVER, the creation of assets and planning necessary to have a great site at launch requires a lot of hard work.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 22, 2012
    [Websites] How to Optimize for “Direct” Website Traffic
    But for most b2b websites, one of the top three sources of traffic—and often the largest single source—is “direct” visits. What’s behind this number and what factors affect it? First off, by definition , direct traffic is all visitors who “arrived at your site directly (by typing the url) or via a bookmark.”
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Websites] 6 Guidelines for Exceptional Website Design and Usability
    Now that you’re generating traffic by getting found, your next focus should be getting that traffic to stay on your website. Educational websites have a 30-60% bounce rate on average. This means that a large majority of web traffic entering your website leaves without navigating to any other pages. Yikes!
  • EMAGINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Websites] Which Website Metrics Really Matter? (Webinar)
    This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? Alicia Hale, VP of Digital Marketing Services, and Bill Gadless, Co-Founder and President of eMagine will provide in-depth insight into the following four questions: Which website data is relevant to maximizing online marketing impact?
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 11, 2013
    [Websites] Does Your Business Need a Responsive Website Design?
    If your business has a website, you’ve probably been hearing a lot about responsive design lately. But, what exactly is responsive design and how can it make your website better? Obviously, there’s a lot more to creating a responsive website. The post Does Your Business Need a Responsive Website Design?
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Websites] 8 Reasons Your B2B Website Is Ready For A Redesign!
    At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? If your website is designed in a way that makes your blog difficult to find or read, then you could be limiting the opportunities your blog can offer you.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Websites] 15 Things People Absolutely Hate About Your Website
    So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of the user experience quirks that have driven you crazy over the years escape your mind.
  • SYNECORE  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Websites] How Much Will it Cost to Build a Website?
    How much does a website cost? The same goes for websites. It all depends on what you want your website to be able do, the message you want to send, and the desired functionality for your users. Websites are NOT Products, they are Services. No Two Websites are Alike. Will you need custom graphics or photography?
  • SAZBEAN  |  TUESDAY, OCTOBER 11, 2011
    [Websites] A Tale of Mobile Website Failure
    Story of Frustration… First, I was confronted by a decision, whose answer was not quite clear: use the college game day mobile website or the regular Michigan mobile site. Making a Mobile Website Work. Complete mobile website failure. Mobile websites need to be designed completely differently from regular websites.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Websites] The Anatomy of an Inbound Ecommerce Website
    Again, the key factor here is the customization of the website experience to the psychographic dimensions of their buyer personas. This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied.
  • HUBSPOT  |  WEDNESDAY, AUGUST 5, 2015
    [Websites] Ecommerce Website Design for Different Buying Styles
    Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? This certainly involves a lot more than a straightforward, simple ecommerce website, doesn’t it? There are a lot of people you have to consider when deciding on website features and design. Or are you? Impulse Shoppers. Hesitant Buyers.
  • CONFLUENT FORMS  |  MONDAY, FEBRUARY 4, 2013
    [Websites] A website renovation or a website overhaul?
    You've come to the realization that your website just isn't doing enough for you - it's just not bringing in enough business. One of the services our company provides is a strategy evaluation and website audit. Only problem is that you recently paid to have the site redesigned and you can't bear to gut renovate it already.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 20, 2015
    [Websites] How to Get Website Traffic from Periscope
    How to Get Website Traffic from Periscope by Leah Mazur - Maximize Social Business. Periscope is the hot new social network on everyone’s lips right now. The app, which is owned by Twitter, allows users to stream and watch live video broadcasts. Author information. Leah Mazur. She also loves event planning, traveling, and cooking.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 30, 2013
    [Websites] The 5 Things Your Website Really Needs To Get Found Online
    That age-old philosophical question also could apply to website development, because a website is invisible if no one visits it. That’s why search engine optimization (SEO) is vital to any website strategy. website’s SEO is arguably more important than its appearance. XML Sitemap – This is like a subway map for a website.
  • B2B MARKETING TRACTION  |  SATURDAY, OCTOBER 30, 2010
    [Websites] How to Optimize LinkedIn Profile Website Links
    Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Instructions on Optimizing Your LinkedIn Profile Website Links. This is OK, but who wants to click on a link that says “My Website?” Tweet. If you prefer to read the instructions, I’ve provided them below.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JUNE 7, 2005
    [Websites] B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results
    « Strategize to get more referral leads | Main | Landing Page Handbook: How to Raise Conversions by 40% » Website Landing Pages impact Lead Generation results Lead generation remains the top priority for B2B websites. On average, web visitors spend just 8-seconds scanning a website landing page before they decide to leave.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 30, 2012
    [Websites] Manufacturers – Do you Have These Five Essential Website Elements?
    With all the marketing activities we are all doing today, we sometimes forget to review some of the old standbys like your website to make sure it’s current. In order to make the most of the increase in online activity, manufacturers need to create a website that meets buyer expectations at each step of the purchasing cycle: 1.
  • E-LIGN  |  MONDAY, JULY 15, 2013
    [Websites] 5 Ways Easter Eggs in Your Website Can Maximize User Experience
    Adding semi-hidden features and functions to your website can attract new users and keep your customers coming back for more. Accidentally discovering a hidden creative gem on a website is a unique experience. It creates a stronger relationship with your brand, and leads users to greater immersion in your website or application.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Websites] 30+ Ideas for Measuring Conversions on a B2B Website
    When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Websites] How to Unlock the Lead Generation Power of Your B2B Website
    Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? If you read a lot about B2B marketing like I enjoy doing, you would think that every company is generating leads from their websites , filling their sales pipeline to the point of bursting, breaking sales records and growing fast. Forms.
  • SALESFUSION  |  MONDAY, MAY 19, 2014
    [Websites] Designing a B2B Marketing Website
    The post Designing a B2B Marketing Website appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Social Media Techie Stuff Website Tracking [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. divider style="simple"].
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Websites] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    For example, businesses' websites are completely different than they were eight years ago. Websites created in 2007 look, feel, and function totally different than their 2015 counterparts. And if you want to see how your website stacks up against 2015 standards, head on over to Website Grader for a free assessment.). 1) Design.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Websites] 5 Tips in Building a Great Website in BtoB Marketing
    I’m old enough to remember a time when businesses debated whether or not they needed a website, but those days are gone forever. Today, your website is more important than it has ever been. When your salespeople leave a message and give a company name, the prospect is more likely to visit your website than to call you back.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Websites] How to Add Pinterest's Buttons & Widgets to Your Website
    Luckily, yesterday Pinterest also announced some other awesome tools and resources just for businesses, including a couple of brand new widgets that help you promote your business' Pinterest presence through one of your most powerful marketing assets: Your website! Didjya hear the news? Yesterday, Pinterest launched business accounts!
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 9, 2015
    [Websites] Overcoming website obfuscation: clear, simple stories
    Recently, I was asked to take a look at the website of a small B2B company. Some businesses are very clear about what they offer, but other websites are so impenetrable you wonder if they’re a front for shady business. This is why a website without a blog, podcast, or video channel makes the company it fronts less competitive.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [Websites] Impactful New Website
    With passion, innovation and their unique FIVE-Step Process, Impact Management Services was looking for a website that would make a big , well, impact. The post Impactful New Website appeared first on Haley Marketing Group. Recent Work job board staffing blog staffing website websites for staffing
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Websites] How Did That Banner Ad Get To Your Website?
    If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more. You open up a website. see below). Programmatic Advertising.
  • 6SENSE  |  TUESDAY, OCTOBER 20, 2015
    [Websites] Website Personalization: The Future of B2B Marketing
    These jarring statistics point to a need for marketers to not only use, but master, website personalization. How do you tailor every element of your website to create a positive experience for a prospect you’ve never met? With the right tools, practices and data, website personalization is more possible (and effective) than ever.
  • SYNECORE  |  MONDAY, MAY 20, 2013
    [Websites] Want to Increase Website Conversion? Fix These 5 Areas
    Ever been told your website is all flash and no cash? If so, you’re probably sitting on a high-octane brochure website that has little else to offer. If some or all of this is hitting a little too close to mark, you probably need to revamp your website ASAP. What about interoperability and interactivity? Social share buttons?
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Websites] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    It will use mobile-friendliness as a ranking signal -- if your website isn''t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. Here are 15 examples of great mobile websites.). But in a few weeks, they''ll be actually rewarding and penalizing websites for their mobile experience.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 14, 2015
    [Websites] How To Maintain Website Content Post Launch
    As a business in the digital era, you have to have an idea of how to write for your online consumers and visitors. But, there are always lingering questions during and after the process of writing site content for a new web initiative. Here are some common questions our team has encountered: “What if I decide to change my existing content?”.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Websites] The No B.S. Guide to Reducing Your Website's Bounce Rate
    Bounce rates are website killers. Immediately, such advice launches into tips like redesign your website! This website has them, but you can bet I’m going to bounce as soon as possible. Attracting the right user to your website is all about targeting the right keywords. Good design is a marker of a good website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2011
    [Websites] A spicy approach to addressing complexity on your website
    Many companies offer a long list of services, which makes their website nearly impossible to navigate and confuses a would-be buyer. When a potential customer visits your website, they don’t know what the right answer is for them. If this is how your website is set up today, don’t feel bad – it’s how the majority of websites are built.
  • THE POINT  |  TUESDAY, DECEMBER 18, 2012
    [Websites] 3 Models for Gating Lead Generation Content on Your Website
    Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) Here are 3 models to consider when making the decision on how to serve up lead generation content on your Website: The “Free for All” Model. So the question is: To gate or not to gate?
  • SYNECORE  |  MONDAY, OCTOBER 6, 2014
    [Websites] Don't Overlook SEO During Your Next Website Redesign
    Redesigning your website is like buying a new car. Like a car, redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign requires that you consider what’s under the hood.
  • EMAGINE B2B BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Websites] eMagine Launches New Websites
    eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Below is a sampling of some new website launches, and the services eMagine provided: NJM Packaging NJM Packaging is the proven trusted packaging [.] Web Design
  • REVENUE JOURNAL  |  WEDNESDAY, FEBRUARY 29, 2012
    [Websites] Your Website: Get personal or get ignored
    come to your website. Buyer experiences Buying Process Websites that sellI am looking for a product or service like the one you sell. have talked to a couple of my LinkedIn buddies, and I have a short list. You're on it. already know pretty much what you sell, and I know what my buddies think of you. read more.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Websites] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    Closing the data loop and breaking down the organizational divisions between email marketing and website optimization is increasingly common. Here, I’m going to share four ways your website’s optimization strategy can enhance your email marketing efforts, and vice versa! Use Website Data to Validate Email Segmentation.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 3, 2015
    [Websites] The 4 Crucial Elements For A Successful Website Project
    When embarking on your next website design project, it’s vital to take the time to think about and discuss what your site’s visitors are likely to want from it, as well as what you want from them. Choosing the right web designer can ensure your website never endures the common symptoms of UX failure.
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 10, 2015
    [Websites] Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
    Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Website Infrastructure. Website Structure. Landing pages. When it comes to landing pages, ask yourself: does the page make sense?  . And why? .
  • NUSPARK  |  SUNDAY, DECEMBER 18, 2011
    [Websites] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.  There are two classifications of this type of technology: Website ID:  Tracking which firms or IP addresses visit your site. Analytics packages do this all the time to measure website performance. 
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 20, 2014
    [Websites] The Biggest Reason WordPress Websites Go Terribly Wrong
    We’ve been recommending open source website technologies for our clients, namely WordPress. There are many benefits, but there are also some disadvantages to these cost-effective, “easy-to-use” website platforms. But we’ve seen open source websites go terribly wrong. Are you about to update your website?
  • FATHOM  |  TUESDAY, APRIL 7, 2015
    [Websites] Redesigning Websites (and Writing) for the People
    My colleagues and I have been looking at a lot of different B2B websites recently, mostly in the marketing and advertising industry. Fathom is in the process of redesigning its website, and we’re getting inspiration from all sorts of places. Redesigning website  language. Anyone see a problem here? It’s alienating.
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Websites] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Today, an AEC firm’s website is the single most common source of information about the firm for buyers. Now, buyers turn to your website, Google, and social media for answers. It’s clear, then, that your website is critical. Is It a Five-Alarm Website Emergency? Website traffic. Don’t believe it?
  • INBLURBS  |  WEDNESDAY, JULY 13, 2011
    [Websites] 6 Tipps how to Increase Website Traffic with a Corporate Blog to generate more business leads
    Every company tries to reap in the most out of the available set of resources. Businesses with a small budget have to consider different plans to attract more customers than expensive campaigns and celebrity endorsements. cost effective way to get attention of the target audience is corporate blog. Dataram Successfully Leverages Web Strategy.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Websites] What Mobile Buyers Are REALLY Doing on Your Website
    Make sure that your website, blog, and any other content you share is just as optimized for mobile. How many times have you shared a website from one device to a sea of social followers on other devices? We are multi-tasking phenoms. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. Device Hopping.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Websites] How to Get More Leads by Optimizing Your Website Images
    There''s a lot of advice out there on how to get more leads from your website: build an intuitive conversion path , place your form above the fold, make your calls-to-action stand out with contrasting colors, and so on. Click to tweet: Even the smallest website tweak can get you more leads. It''s pretty simple. That''s way too big.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Websites] Your Website is the Hub of Your Firm’s Online Presence
    A couple of months ago, I wrote about how an AEC firm’s new website is one of its most important building projects. Today we’re going to explore exactly how your website is connected to the rest of your marketing initiatives. How is your website connected to the rest of your firm’s marketing efforts? Figure 1.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 22, 2014
    [Websites] Do B-to-B Buyers Trust Your Website?
    recently read an article from the Content Marketing Institute written by Dianna Huff  entitled,  Why 55% of Potential B2B Buyers Might Not Trust Your Website that highlights some interesting findings. Interesting question, isn’t it? think everyone thinks because they built one, everyone will like and trust what you have up there.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Websites] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Here’s a question to ponder: Why did you build a website for your business? Building a website is a great first step for an inbound marketing strategy, but you can not build it, launch it, then let it be and hope that it will generate the leads you want and expect. Conversion optimization focuses on increasing website conversions.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 12, 2015
    [Websites] 7 Warning Signs Your Website Is In Serious Trouble
    With over a billion websites on the web, it’s no secret that building and maintaining a phenomenal website that keeps your users coming back is as easy as it looks. While your website visitors may not be able to tell you exactly what kept them on your site, they can (and will) tell you exactly what you did wrong to make them leave.
  • HALEY MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Websites] Area Temps Revamps Its Information-Rich Website
    Area Temps, a 30-year fixture of quality staffing services across the Cleveland metropolitan area, decided to work with Haley Marketing once again to give their website a facelift. Have a look at the vast amount of information candidates and clients are looking for on the new Area Temps website.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 1, 2014
    [Websites] Missing Link on too many Websites – Marketing exec!
    In my job as President of Find New Customers , I visit a lot of company websites. Neither one has a marketing leader among the executives  listed on their websites. They have a prominent Chief Marketing Officer listed and a visit to their website shows a very savvy marketing company. One can learn quite a lot there.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 20, 2016
    [Websites] The Science of Stickiness: A Data-Driven Guide to Creating a Website People Want to Visit
    The stickiness of your website is the differentiating factor between a visitor and a customer, between visits and an audience, and between true ROI and traffic that just won’t convert. The post The Science of Stickiness: A Data-Driven Guide to Creating a Website People Want to Visit appeared first on Marketing Insider Group.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 1, 2012
    [Websites] Think of a House – Website Builds Demystified
    One of the greatest challenges in working on a web project is that so much of the planning work feels abstract, and the building of the site itself is mostly behind the scenes. If you’ve ever done any type of home building or remodeling project though, you already have the understanding you need. With web [.]. B2B Web Strategy
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 12, 2015
    [Websites] Industrial Marketing Plan: A 3-Phase Approach
    Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Industrial Websites Website Design & Development content marketing for manufacturers Industrial content marketing Industrial marketing strategy industrial website redesign Search Engine Optimization (SEO
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Websites] How to Get a Personalized Assessment of Your Website [Free Tool]
    Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. Websites have changed significantly in terms of design, functionality, and purpose. What is Website Grader? How does Website Grader work?
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Websites] Website Redesign Costs Getting Out of Hand? How to Regain Control
    Everyone has heard stories of website projects that never end, or whose price tag has ended up 10 times the size of the original estimate. Asking your web company to mediate disputes between business partners or marketing team members about the direction of a website (or company!) Design website optimization
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Websites] How to Choose the Right Domain Name and Extension for Your Website
    Now you’re planning a website that’ll have your potential customers'' mouths watering and distributors lining up around the corner. So how do you ensure your website is represented by the best possible domain name and extension? Think of a website address. Any website address. In fact, 52% of all websites are.com sites.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JUNE 10, 2011
    [Websites] How Do Consumers Find Websites? 2 Key Lessons.
    When I think of attracting visitors to a website, I think of constructing as many pathways as possible into the site. The paths become the portal that transforms an unknown prospect to a recognized and all-important “site visitor”— someone who CHOSE to come to my site.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 12, 2013
    [Websites] Have a Merry Website Transition: The Complete SEO Checklist
    We’re only a few weeks away from 2014, and excitement is in the air, as thousands of business owners are wishing for a shiny new website this holiday season. The primary SEO objective during a website transition is setting up 301 redirects for all of the old web pages that are being moved to new the site. SEO and Website Migrations.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 19, 2012
    [Websites] Is your Website just a Pretty Face?
    Several years ago, we were working with a company who insisted (against our advice) that we use an image of a bridge and a construction worker as the main image on the homepage of their website. What was the problem? The image looked great, and was very impressive, BUT the company’s messaging was all marketing-ese. [.]. Web Design
  • B2B IDEAS @ WORK  |  WEDNESDAY, AUGUST 26, 2015
    [Websites] Test Piloting the Top 10 Free Website Graders
    Not only will I present to you the best website grader tools available on the web today, I will attempt to grade the graders themselves. But history must be made, and B2B marketers and website developers must be helped. B2B WebsitesIn the spirit of going above and beyond, this blog will tread where none have gone before.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Websites] Want More Traffic to Your Website? Try These 5 Tools & Tips
    Get a bunch great tips on how to better market your website and blog. We ask our audience to submit their websites for us to review. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. As mentioned above, we didn't have access to websites analytics.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Websites] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. The algorithm change is evidence Google knows it has to surface websites that painlessly get users what they need at the time that they need it. You’ve weathered Mobileggedon. Congrats!
  • HALEY MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Websites] Talution Announces Launch of Modern New Website
    announces its contemporary new website www.talution.com , launched in conjunction with its sister company’s new site at www.oprecruiting.com. The post Talution Announces Launch of Modern New Website appeared first on Haley Marketing Group. Recent Work IT Consulting job board staffing blog staffing website
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 26, 2012
    [Websites] 4 Content Marketing Goals for a Coach Website
    How should  content marketing  be used on the home page of your website? What makes good website copy? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. His previous website was well designed, but it had too much information, in my opinion.
  • WRITESPARK  |  TUESDAY, FEBRUARY 12, 2013
    [Websites] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
    Four Tips to Guarantee Freelancer Websites Deliver Great Results By Christine Farrier  . hour that I had optimistically allotted to the task. A few posts later, both the websites and I. Your website, a trade. Working with Writers elance finding a freelance writer freelance copywriter freelance websitesThe current. In the.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Websites] 14 of the Best College Websites (And Why They're So Awesome)
    Think about the average college's website for a second. This website needs to attract and inform current and prospective students, their families, alumni, professors, and donors. There are quite a few schools with beautiful, helpful, and intuitive websites -- you just have to know where to look. college websites below.
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