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  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Websites] How to Decrease Your Website's Bounce Rate [Infographic]
    How sticky is your website? Your website''s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website -- in other words, single-page visitors. Content Websites: 40-60%. Lucky for you, there''s a metric for that.
  • HALEY MARKETING  |  MONDAY, JUNE 13, 2016
    [Websites] What Does Your Staffing Website Say? [Infographic]
    The post What Does Your Staffing Website Say? Ask Haley Content Marketing Creative Insights Infographics Marketing Tips Recruiting Technology Haley Marketing Group recruiting website staffing website Top Staffing Website websites for staffingInfographic] appeared first on Haley Marketing Group.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Websites] 4 Creative Ways to Make Your Website More Personalized
    In fact, a study by Janrain showed that 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests. Your website should be catered to different buyer personas and serve relevant content to individuals in your core personas. " You can thank technology for all of that.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Websites] How to Balance Website User Experience and SEO
    You’ve probably heard it time and time again: don’t build your website for search engines. Instead, we’re told to build websites with the user experience in mind. Your website should be easy for users to navigate and visitors should be able to quickly find what they’re looking for. Avoid keyword stuffing.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Websites] What To Do If Your Website Traffic Is Down
    You’ve noticed a dip in website traffic. It’s good to keep an eye on your website visits and performance to notice change over time, but if you’re getting less traffic and fewer phone calls, it’s time to investigate further. Even seemingly simple website tweaks could result in the accidental deletion of your tracking code.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 20, 2014
    [Websites] The Biggest Reason WordPress Websites Go Terribly Wrong
    We’ve been recommending open source website technologies for our clients, namely WordPress. There are many benefits, but there are also some disadvantages to these cost-effective, “easy-to-use” website platforms. But we’ve seen open source websites go terribly wrong. Are you about to update your website?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Websites] 10 DIY Ways to Get More Visits to Your Website
    Every business needs a website to survive, but is your website getting as many visitors as you’d like? After all, when potential customers visit your website, you can increase brand awareness, educate consumers and drive revenue. However, you might be stumped on how to get more folks to visit your website. Yahoo!
  • HUBSPOT  |  WEDNESDAY, JULY 10, 2013
    [Websites] A Look Back at 20+ Years of Website Design
    Web design has come a long way since 1991 when the first ever website was published. Exclusively text-based, this first website marked the beginning of what would become a digital revolution. Therefore, websites from these early days needed to be built for less-than-stellar connection speeds. Antiquity. The Middle Ages. Rebirth.
  • THE POINT  |  FRIDAY, JANUARY 6, 2012
    [Websites] How to Optimize Your Website’s Resource Library for Lead Generation
    A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Ad Agencies B2B Marketing Content marketing Graphic Design Interactive Design Landing Pages Marketing Automation marketo Spear Marketing Group web design Web resource centers Web resource libraries Website design
  • B2B IDEAS @ WORK  |  THURSDAY, JULY 16, 2015
    [Websites] In-house vs. Outsourced: Considerations for Website Design
    B2B Design B2B Websites
  • CLOUD POTENTIAL  |  WEDNESDAY, FEBRUARY 29, 2012
    [Websites] Your Website: Get personal or get ignored
    come to your website. Buyer experiences Buying Process Websites that sellI am looking for a product or service like the one you sell. have talked to a couple of my LinkedIn buddies, and I have a short list. You're on it. already know pretty much what you sell, and I know what my buddies think of you. read more.
  • NUSPARK  |  SUNDAY, DECEMBER 18, 2011
    [Websites] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.  There are two classifications of this type of technology: Website ID:  Tracking which firms or IP addresses visit your site. Analytics packages do this all the time to measure website performance. 
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Websites] Website Traffic Bounced Back, but Not All the Way Back
    In the second half of 2015, especially in the final months of the calendar year, we saw website traffic decrease to staffing and recruiting websites. One percent isn't anything to sneeze at, so we saw a pretty good bounce back in website traffic to Job Boards at the start of 2016. Or, it's simply a New Year's Resolution.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Websites] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources. So, let’s solve that problem—this blog will walk you through how to think about your website as a strategic channel and invest for success. The Web as a Strategic Channel.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Websites] The Ultimate List of Websites Every Blogger Should Bookmark
    All bloggers have a number of websites that they visit every single day. In your web browser, bookmarks are links to specific websites that show up as buttons at the top of your web browser -- making it easy to visit your favorite websites. How to bookmark websites will depend on the browser you're using. Safari. Firefox.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 22, 2011
    [Websites] Should You Blog on Your Website or a Separate Site?
    As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. Blogging b2b blog marketing SEO websiteTweet.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Websites] 18 of the Best Personal Websites We've Ever Seen
    But there are better ways to stand out against your competition, and building a personal website is one of them. personal website can serve different goals, but perhaps what it does best is provide you with an opportunity to tell your story. 18 of the Best Personal Websites We've Ever Seen. Best Practices for Portfolio Websites.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 9, 2011
    [Websites] 22 Effective SEO Tips to Optimize Your B2B Website
    Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. You need to optimize your entire online presence, not just your website.
  • WRITESPARK  |  TUESDAY, FEBRUARY 12, 2013
    [Websites] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
    Four Tips to Guarantee Freelancer Websites Deliver Great Results By Christine Farrier  . hour that I had optimistically allotted to the task. A few posts later, both the websites and I. Your website, a trade. Working with Writers elance finding a freelance writer freelance copywriter freelance websitesThe current. In the.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Websites] How to Use Infographics to Get Leads From Your Website
    As a result, creating infographics for your website can get you more traffic. Here is an example of a call-to-action you can place below your infographic: If you need help learning how to create a complete conversion path on your website, read this blog post for a step-by-step walkthrough. How are you getting leads today? Free samples?
  • B2B MARKETING INSIDER  |  SATURDAY, APRIL 16, 2016
    [Websites] How To Build A Website Yourself
    There are many reasons why you may want to have your own website. The post How To Build A Website Yourself appeared first on Marketing Insider Group. Content Marketing
  • VIDYARD  |  MONDAY, AUGUST 22, 2016
    [Websites] The Making of Vidyard’s New Website Product Tour Videos
    Recently, Vidyard quietly launched our new website. Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. We created a homepage video, of course, but that wasn’t enough. Pre-Production. Concept.
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Websites] How to Find the Perfect GIF: 10 Must-Try Websites
    To help, we've collected 10 awesome websites below that'll help you find what you're looking for quickly. Note: Some of these websites might feature GIFs that are NSFW. The two best friends behind this GIF website really get me. What is your favorite website of uncovering awesome GIFs? The best part? Reaction GIF.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 17, 2013
    [Websites] How to Optimize Your Business Website for the Mobile Era
    It’s a sure bet at least some of your readers are browsing your website or email newsletter on their mobile devices: Nine in ten American adults now own smartphones and a third of American adults own a tablet computer such as an iPad, up from 18 percent a year ago, according to Princeton Survey Research Associates International.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 28, 2014
    [Websites] 3 Reasons You Should Use Website Visitor Tracking
    More than likely, your website plays a sizable role in your overall business success. So if you haven’t already (and only 51% of B2B companies have, according to a recent study ), one of the key systems you should implement and take full advantage of is website visitor tracking. The Act-On platform includes website visitor tracking.).
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Websites] 7 Reasons Why Your Website Isn’t Performing
    Most articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind. So without further ado, here are 7 reasons why your conversion optimized website might not be performing at its full potential. This article is for the latter.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 19, 2012
    [Websites] Is your Website just a Pretty Face?
    Several years ago, we were working with a company who insisted (against our advice) that we use an image of a bridge and a construction worker as the main image on the homepage of their website. What was the problem? The image looked great, and was very impressive, BUT the company’s messaging was all marketing-ese. [.]. Web Design
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Websites] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Leave a website to rot and it'll do just that, regardless of how much it cost to build. "In today's information age of Marketing and Web 2.0, a company's website is the key to their entire business." – Marcus Sheridan, Marketing Speaker.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Websites] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    When the time finally comes to tackle a website redesign, it's difficult to contain the excitement. Here are the most common red flags that your website redesign is not on the path to providing value and what you can do to avoid them. 1) Lack of strategic direction. 10) Website limited to being updated every few years.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Websites] 11 Steps to Effective Website Copywriting
    Effective website copy can be broken down into two simple parts: it conveys information and convinces visitors to act. The ultimate goal of any website is to gain conversions, and website copywriting is the science of telling stories that urge readers to respond. It is important that the links in you website copy work properly.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Websites] How Did That Banner Ad Get To Your Website?
    If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more. You open up a website. see below). Programmatic Advertising.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Websites] Turning Website Visitors into Leads
    Recently, he interviewed Janelle Johnson, director of demand generation at Act-On, about the art of turning website visitors into leads. So: when you get people to the website, how do you convert them? Say there are three, four or five thousand people hitting the website a month, and five people fill out forms or respond.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Websites] 30+ Ideas for Measuring Conversions on a B2B Website
    When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Websites] Why We 'Overspent' on Our Website (And You Should, Too)
    As you plan a new website -- or updates to an existing one -- you may wish the sky was the limit. As you contemplate the development of your website, you’ll have to ask the familiar question, “How much should we spend?”. There are always trade-offs, as we discovered at my firm, Hinge, when redesigning our website not too long ago.
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Websites] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    So, if you want to know what’s better for your business: Mobile App or Mobile Website? 84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads (ANA). 59% of mobile websites are launched without testing or optimization (Source:  Marketing Sherpa ). Mobile App or Mobile Website? Here
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Websites] 6 Undeniable Reasons Why Your Website Should Be Responsive
    Even with this compelling evidence, the vast majority of business websites are still not mobile-friendly. In this post, we explain why having a responsive website is so critical to your marketing as well as some key considerations to keep in mind when designing a responsive website. What do you think about responsive design?
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Websites] 38 Essential Website Redesign Terms You Need to Know
    If your head is spinning from seemingly endless jargon, or if you’re getting ready to redesign your company website and want to inform yourself on the most common technical terms in modern web design, then this is the list for you. If elements of your website are “above the fold,” then people don’t have to scroll down to see them.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Websites] 8 Reasons Your B2B Website Is Ready For A Redesign!
    At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? If your website is designed in a way that makes your blog difficult to find or read, then you could be limiting the opportunities your blog can offer you.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 7, 2011
    [Websites] Small Business Website Woes? Get it to The Geek
    Did you know that almost half of Canadian small businesses don’t have a website? There are lots of well-documented reasons why small business websites are such a sorry lot: other priorities; too busy. No wonder my dentist is afraid of her website. no idea how to build or maintain a site. not enough money to hire an expert.
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Websites] Most Websites Are Failing Optimization 101. Is Yours? [New Data]
    Chances are, your website's performance is high on your list of priorities. But h ave you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security? Thanks to HubSpot Research's latest report, Does Your Website Make the Grade? well, they're nothing to write home about.
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Websites] 4 Content Marketing Goals for a Coach Website
    How should content marketing be used on the home page of your website? What makes good website copy? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. His previous website was well designed, but it had too much information, in my opinion.
  • HALEY MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Websites] Kinetic Staffing Scores Touchdown With New Website
    Kinetic Staffing, headquartered in Jackson, MS has launched a sports-themed website to attract new candidate and client prospects. The post Kinetic Staffing Scores Touchdown With New Website appeared first on Haley Marketing Group. Each specialty features on its own page, educating visitors on the full array of services Kinetic offers.
  • HUBSPOT  |  FRIDAY, OCTOBER 26, 2012
    [Websites] How to Verify Your Website on Pinterest [New Feature]
    Pinterest has started to roll out website verification for profile pages. In a nutshell, the feature will let you highlight your full website URL on your Pinterest profile going forward. How to Verify Your Website on Pinterest. Check to ensure you've listed your website here before clicking the 'Verify Website' button.
  • PUREB2B  |  SUNDAY, JUNE 19, 2016
    [Websites] Optimizing Your Website for Lead Generation
    In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. This is why your website must be optimized to capture and qualify potential leads. Here are five ways to optimize your website to help you generate quality business leads. Conclusion.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Websites] Before & After: 6 Beautiful Website Redesigns [SlideShare]
    Though you may''ve decided to give up on a New Year''s resolution or two, there''s one I think you oughta have your list: redesigning your website. We’ve compiled some of the best website transformations we''ve witnessed from HubSpot customers and detailed exactly why they’re so awesome. It''s already the end of January.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Websites] Need More Website Visitors? Get Back to Basics
    Increasing website traffic and visitors isn''t like playing roulette -- there are a few tried-and-true ways people do it. To make sure you''re in-the-know on these tips, we’ve broken down some of the best ways you can generative traffic to your website in the post below. 1) Optimize your website for "searchers.".
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 28, 2010
    [Websites] Website Makeovers: 3 Things Buyers Want on Your Website
    Turning the website into your #1 salesperson is a good idea. (This post originally ran on July 15, 2009) With a new year approaching, businesses are looking for ways to improve revenue.
  • HUBSPOT  |  TUESDAY, MAY 5, 2015
    [Websites] How to Make a Mobile-Friendly Website [Free SEO Guide]
    The aftermath of this rollout, dubbed "Mobilegeddon," has resulted in thousands of non-optimized websites plummeting in mobile search results. According to the Searchmetrics blog , some of the websites most-affected by Google's mobile-friendly update include reddit, NBC Sports, SongLyrics.com, and Upworthy, just to name a few.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Websites] Digital Does Not Mean "Just Build a Website"
    Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I have made pdf’s of all my articles but no one is downloading them.”. Check out this website to see.
  • VIDYARD  |  THURSDAY, AUGUST 11, 2016
    [Websites] Video Marketing How-To: YouTube vs. Your Website
    This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! You need to be using both YouTube and your own website as part of your video strategy, but there is definitely a difference in what each channel means to your business.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 11, 2011
    [Websites] Build Industrial Websites as Dynamic Blog Sites
    For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. Building or redesigning a company Website as a blog site is increasingly becoming the preferred method for many industrial and manufacturing marketers. Does your current industrial Website include a blog?
  • WRITTENT  |  THURSDAY, NOVEMBER 21, 2013
    [Websites] 50 Weirdest Websites That Rock the Web
    find myself stumbling upon websites that seem not to be created by anyone who falls under any reasonable definition of sanity. Some of these websites even made me question MY own sanity. present to you – the list of 50 weirdest websites, which are hiding in my “Bookmarks” folder. An offensive website with a noble cause.
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Websites] 5 Website Design Lessons for Industrial Businesses
    If you’ve ever looked at your website and thought, “maybe it’s time for an upgrade,” chances are that time has passed and you’re overdue. Website re-designs are long, labor-intensive processes that require input from many different departments to make sure everything is moving on track. It’s no different in the industrial space.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Websites] 13 Essential Features for Taking Payments on Your Website
    If you plan to take payments on your website, then be sure you're checking everything off from the list below. 13 Essential Features for Taking Payments on Your Website. 1) Multiple Login Options. Every e commerce website needs an SSL certificate to protect customers' personal and credit card information. And I'm not alone.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Websites] Putting it to the Test: Never “Redesign” Your Website Again
    Author: Chris Goward Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? Because I want to show you why the traditional website redesign process is a dangerous trap that can cause you pain and lost revenue. Website experiments are no different.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Websites] B2B Websites: How To Generate More Leads
    Artillery B2B Marketing Blog > The Forward Observer Worried that your website''s not catching more leads? Breaking News : A lot of B2B companies are not generating leads from their websites. The idea of generating leads from a website is less familiar to an enormous swath of the business-to-business world. Arm Your Website.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Websites] 5 Lead Generating B2B Website Trends
    At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. lead generating website uses effective calls-to-action to convert visitors into leads. Don’t set a pop-up to open upon entry to a website. How can your firm get there?
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Websites] 17 Website and UX Design Statistics That Make the Case for Smarter Web Design
    Nowadays, getting a website up and running isn't nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. Download our free guide to web design here for more tips on how to design a smarter website.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 13, 2015
    [Websites] 5 Reasons Why Hiring Your Facebook Friend to Build Your Website is the Worst Idea Ever
    You may think it’s a smart move to save by hiring someone you know to build your company website, such as your brother-in-law, the neighbor’s teen or a Facebook friend, but that’s a horrendously bad idea, one that will cost you more in the long-run. What do all these numbers mean for your website decision?
  • SYNECORE  |  MONDAY, OCTOBER 6, 2014
    [Websites] Don't Overlook SEO During Your Next Website Redesign
    Redesigning your website is like buying a new car. Like a car, redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign requires that you consider what’s under the hood.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 10, 2011
    [Websites] Making Your Industrial Website Be All It Can Be
    What does any of this have to do with industrial websites? Plenty as it turns out. I can’t think of a single conversation about website redesign that I’ve had with industrial companies that didn’t start with or include the following, “We want our website to be on the first page of Google for … (fill in your own keywords and phrases).”.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 9, 2016
    [Websites] How a smarter website can improve your marketing effectiveness, Part II
    We began our last column by discussing how a smarter website can make a difference to your bottom line by increasing engagement, leads, and sales; and by discussing how your approach to building your website is a key part of the success: are you creating a library or a cocktail party? Are you creating a billboard or a conversation?
  • HALEY MARKETING  |  MONDAY, AUGUST 31, 2015
    [Websites] Social Media Gets Traffic (that Converts) to Websites
    For the past few weeks, we’ve been presenting a variety of marketing options to capitalize on the importance of returning website visitors. In my latest (yet-to-be-completed) analytics project, we are looking at different types of website traffic and how it engages with a staffing company’s website. Yes, social media takes time.
  • LEAD LIAISON  |  THURSDAY, MARCH 3, 2016
    [Websites] Who Provides the Best Website Visitor Tracking?
    Want to Know Who Provides the Best Website Visitor Tracking? In determining who provides the best website visitor tracking, a number of factors must be taken into consideration. Website visitor tracking is only one aspect of sales and marketing. The post Who Provides the Best Website Visitor Tracking? Get a Demo!
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 16, 2015
    [Websites] 4 Tips For An SEO-Friendly Website Architecture
    While it’s common knowledge that your site architecture and menu structure can affect the ease and usability of your website, you may not know how much of an impact your site architecture can have on your SEO efforts. How can you make your website’s site architecture more SEO friendly? We’d love to hear from you! B2B Web Strategy SEO
  • HUBSPOT  |  FRIDAY, JUNE 17, 2016
    [Websites] Stop Missing Out on 99% of Your Website Traffic [SlideShare]
    Think back to when you visited a website for the first time. In fact, 99% of first time website visitors are not ready to buy. Stop missing out on 99% of your website traffic from. Were you immediately ready to make a purchase? It’s likely that you were not. Yet, we as marketers often only focus on the 1% who are ready to buy.
  • LEAD LIAISON  |  THURSDAY, APRIL 7, 2016
    [Websites] Generate Sales Insight with Website Visitor Tracking
    Interested in finding out more about what your website visitors are thinking and what they want from your content and website? While no one has a crystal ball, website visitor tracking does come fairly close in terms of providing critical insight into your sales prospects. Generate Sales Insight. Get a Demo!
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Websites] The Anatomy of an Inbound Ecommerce Website
    Again, the key factor here is the customization of the website experience to the psychographic dimensions of their buyer personas. This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Websites] How to Reduce Your Website's HTTP Requests
    But marketers need to have, at minimum, a general understanding of what's going on behind the scenes of their website. For one, metrics marketers tend to be responsible for can depend heavily on the back-end development of a website. And what can a marketer do to reduce their website's HTTP requests? What is an HTTP request?
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 26, 2012
    [Websites] 4 Content Marketing Goals for a Coach Website
    How should  content marketing  be used on the home page of your website? What makes good website copy? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. His previous website was well designed, but it had too much information, in my opinion.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 1, 2012
    [Websites] Think of a House – Website Builds Demystified
    One of the greatest challenges in working on a web project is that so much of the planning work feels abstract, and the building of the site itself is mostly behind the scenes. If you’ve ever done any type of home building or remodeling project though, you already have the understanding you need. With web [.]. B2B Web Strategy
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 3, 2015
    [Websites] Personalization 3.0: Turning Your Website into Your Best Salesperson
    The vast majority of companies in the world at that time didn’t even have a website, never mind a personalized one! Wouldn’t it be amazing if your website could do these things? It’s time the corporate website starts acting like one of the smartest salespeople in the company, instead of one of the dumbest. More personalized?
  • HINGE MARKETING  |  FRIDAY, APRIL 3, 2015
    [Websites] How Websites Drive New Business for Management Consulting Firms
    But today’s leading firms are rising to the occasion by making transformative use of their websites. Our research shows that a firm’s website is playing a more important role than ever before. First Impressions Matter More often than not, your website is the first impression a potential client gets of your firm.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Websites] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Here’s a question to ponder: Why did you build a website for your business? Building a website is a great first step for an inbound marketing strategy, but you can not build it, launch it, then let it be and hope that it will generate the leads you want and expect. Conversion optimization focuses on increasing website conversions.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Websites] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    Have you heard Google’s recent announcement that the mobile-friendliness of your firm’s website will soon be an even bigger factor in where your firm’s website ranks in mobile search results? Google also began indicating to users in mobile search results if websites are mobile-friendly. Websites
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    [Websites] Corporate Websites for Demand Generation: B2B Discussion Highlights
    The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively? Here are my key takeaways from the discussion.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 20, 2016
    [Websites] Optimizing Your Website for Lead Generation
    In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. The post Optimizing Your Website for Lead Generation appeared first on Marketing Insider Group. Establishing an online presence is no longer a nice-to-have, but a necessity. Content Marketing
  • SAZBEAN  |  TUESDAY, OCTOBER 11, 2011
    [Websites] A Tale of Mobile Website Failure
    Story of Frustration… First, I was confronted by a decision, whose answer was not quite clear: use the college game day mobile website or the regular Michigan mobile site. Making a Mobile Website Work. Complete mobile website failure. Mobile websites need to be designed completely differently from regular websites.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Websites] The 6 Month Website Redesign Framework
    The same is true of website redesigns. You could hastily compile a website in 30 days, but it won’t be the same as if you dedicate your time to making it perfect. The difference is that a quickly built website often only focuses on the look and functionality of the website. Or, you could make one from scratch. Month 1.
  • MARKETING ACTION  |  FRIDAY, JULY 10, 2015
    [Websites] Speed Matters: 5 Tips to Make Your Website Load Faster
    Does website speed sound like a boring topic? Website speed can have a massive effect on conversions, both good and bad. Well, according to Strangeloop Networks , if your website is making $100,000 per day, even a one-second page delay could cost you $2.5 So… is website speed starting to sound more interesting? Quickly.
  • HINGE MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Websites] How to Promote Your Website and Increase Your Online Presence
    Every week, I talk to a handful of professional service firm teams and owners who are on the cusp of taking the plunge on a new website project. Unfortunately, a new website is not a “Field of Dreams” (great movie , poor website strategy) and requires a healthy dose of promotion to get the machine working for you. Figure 1.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Websites] Designing a Website Blueprint: How to Create Your XML Sitemap
    Similarly, you'd never want to design a website without creating a sitemap. sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. I t helps search engine web crawlers determine the structure of the site so they can crawl it more intelligently. and so on).
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Websites] 5 Things Custom Manufacturing Websites Must Have
    That’s right - the first place these folks are looking is your website. If you just groaned because you have been putting off updating your website for years, don’t worry, you’re in good company. Be sure to display these prominently on the website and provide the ability to download or request the documentation. 4) Video.
  • CLOUD POTENTIAL  |  MONDAY, FEBRUARY 1, 2016
    [Websites] “We need a new website” is killing business revenue
    “We need a new website.” The website isn’t performing as it should be. Why is a new website a mistake? 1. It will disrupt and distract your team for months as you “build” a “new website.” It always takes longer than you think it will – often 3x or 5x longer, when you do it the old, traditional way. 2. It won’t.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 27, 2012
    [Websites] B2B Marketers: Why You Should “F” Your Website Content!
    Website visitors scan across the top, then the middle, and then down along the side. There is some variety to the test results depending on where text and images are placed on a page, but overall the “F” shape prevails and here is what this means to website owners and developers, according to Nielsen… 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Websites] 4 Ways to Make Your Website More Personal
    Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Here are 4 website optimization best practices to help you do just that. 1.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Websites] The No B.S. Guide to Reducing Your Website's Bounce Rate
    Bounce rates are website killers. Immediately, such advice launches into tips like redesign your website! This website has them, but you can bet I’m going to bounce as soon as possible. Attracting the right user to your website is all about targeting the right keywords. Good design is a marker of a good website.
  • HINGE MARKETING  |  MONDAY, MARCH 2, 2015
    [Websites] What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
    Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. The goal for these decision-makers was to make their websites acceptable. website attracts new business.
  • B2B IDEAS @ WORK  |  WEDNESDAY, AUGUST 26, 2015
    [Websites] Test Piloting the Top 10 Free Website Graders
    Not only will I present to you the best website grader tools available on the web today, I will attempt to grade the graders themselves. But history must be made, and B2B marketers and website developers must be helped. B2B WebsitesIn the spirit of going above and beyond, this blog will tread where none have gone before.
  • HINGE MARKETING  |  THURSDAY, APRIL 23, 2015
    [Websites] Why You Should Care About Your Website (Even If You Think It Doesn’t Matter)
    Why You Should Care About Your Website A website is an essential element of your of your marketing toolkit. Check out our Lead Generating Website Guide for more information on creating a high performance professional services website that will convert web visitors into leads. Websites Enjoy!
  • THE POINT  |  TUESDAY, DECEMBER 18, 2012
    [Websites] 3 Models for Gating Lead Generation Content on Your Website
    Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) Here are 3 models to consider when making the decision on how to serve up lead generation content on your Website: The “Free for All” Model. So the question is: To gate or not to gate?
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [Websites] Impactful New Website
    With passion, innovation and their unique FIVE-Step Process, Impact Management Services was looking for a website that would make a big , well, impact. The post Impactful New Website appeared first on Haley Marketing Group. Recent Work job board staffing blog staffing website websites for staffing
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 22, 2012
    [Websites] How to Optimize for “Direct” Website Traffic
    But for most b2b websites, one of the top three sources of traffic—and often the largest single source—is “direct” visits. What’s behind this number and what factors affect it? First off, by definition , direct traffic is all visitors who “arrived at your site directly (by typing the url) or via a bookmark.”
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Websites] 7 Deadly Sins the Best Professional Services Websites Never Make
    Professional services websites often suffer from a number of common problems that hurt a firm's ability to compete and engage its audiences. The majority of professional services websites don't do a particularly good job of distinguishing themselves. Most of these websites blend blandly into the online landscape.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 6, 2016
    [Websites] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Select “website.” Dashboard basics.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Websites] Talution Announces Launch of Modern New Website
    announces its contemporary new website www.talution.com , launched in conjunction with its sister company’s new site at www.oprecruiting.com. The post Talution Announces Launch of Modern New Website appeared first on Haley Marketing Group. Recent Work IT Consulting job board staffing blog staffing website
  • BIZNOLOGY  |  MONDAY, JULY 1, 2013
    [Websites] Why is your website search lousy?
    Most websites have a lousy search facility. You’ve tried searching websites and you hardly ever find what you are looking for–at least not without a lot of work. But how about your website? Website search isn’t easy to make work–that’s why most of them don’t.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Websites] Marketing Grader Live: Watch Experts Critique Real Websites
    Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. turn your website into your best salesperson.”. Can't make it on June 11? SEO Video Daily
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Websites] How to Add Pinterest's Buttons & Widgets to Your Website
    Luckily, yesterday Pinterest also announced some other awesome tools and resources just for businesses, including a couple of brand new widgets that help you promote your business' Pinterest presence through one of your most powerful marketing assets: Your website! Didjya hear the news? Yesterday, Pinterest launched business accounts!
  • HALEY MARKETING  |  MONDAY, MARCH 7, 2016
    [Websites] Social Pro Case Study: Driving It Back to the Website
    With all of the resources and investment to social media marketing, you might be asking yourself, “What does this do for my company at the end of the day?” It’s great to see more likes on the Facebook page, followers on the Twitter profile and connections on LinkedIn , but those become more valuable when they go back to the website and convert!
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