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  • BIZNOLOGY  |  WEDNESDAY, JUNE 19, 2013
    [Websites] Making Money from Website Search
    Our monthly webinar yesterday was about how to improve your website search in order to make more money.  It’s easy to change the search engine on your corporate website—at least it’s easier than fixing some of the real problems. Analyze your website’s search in a holistic way and address all of your problems.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 30, 2012
    [Websites] Manufacturers – Do you Have These Five Essential Website Elements?
    With all the marketing activities we are all doing today, we sometimes forget to review some of the old standbys like your website to make sure it’s current. In order to make the most of the increase in online activity, manufacturers need to create a website that meets buyer expectations at each step of the purchasing cycle: 1.
  • BIZNOLOGY  |  FRIDAY, JUNE 20, 2014
    [Websites] The 5 laws of effective e-Commerce websites
    In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. Many business people think an e-Commerce website is limited only to those sites that actively sell products or generate leads. Never was that more true than with your website. Nonsense. Full stop. Last name.
  • MARKETING EDGE  |  THURSDAY, NOVEMBER 14, 2013
    [Websites] Disgraceful PR from White House Communications Team
    Public Relations healthcare PR Healthcare website HHS Obamacare Obamacare PR 'Flat out this is the worst communications and PR example of my lifetime. How in the world could anyone associated with the government Health Care Plan rollout, allow the President of the United. Quick and to the point.
  • SAZBEAN  |  TUESDAY, JUNE 8, 2010
    [Websites] Add WordStream’s Advanced Keyword Tools to Your Website for free
    WordStream , provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. The Keyword Niche Finder, Keyword Grouper, and Keyword Tool can be added to a website via WordStream’s widget generator with customization options. Free Keyword Niche Finder.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 18, 2012
    [Websites] Generating B2B Website Leads – 31 Tips!
    If you missed my Facebook campaign in May on generating leads for your small business B2B Website, you can now access the entire presentation via SlideShare. 31 Tips for Generating B2B Website Leads. Please share this with your network. Thank you! And, if you like it, consider following me on Facebook. B2B Web Marketing
  • B2B MARKETING TRACTION  |  SATURDAY, OCTOBER 30, 2010
    [Websites] How to Optimize LinkedIn Profile Website Links
    Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Instructions on Optimizing Your LinkedIn Profile Website Links. This is OK, but who wants to click on a link that says “My Website?” Tweet. If you prefer to read the instructions, I’ve provided them below.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 16, 2009
    [Websites] How to Make Your B2B Website More Buyer-Centric
    Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. It should go without saying that your website should be aimed at your prospects and customers, but, perhaps surprisingly or not, this isn't often the case. tell them!
  • B2B MARKETING BLOG  |  THURSDAY, MAY 3, 2012
    [Websites] Rules of Engagement: 5 tips to ensuring potential clients engage with your Website
    Graphic Design Interactive Web-centric marketing Christopher Raymond lead generation SEO social media websiteNever underestimate the value of a web visitor. It’s never just a click. It’s not just a “hit” – it could be your next major customer. That’s why at Schubert Interactive we work so hard to make [.].
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 5, 2013
    [Websites] Is Your Website Mobile Ready for the Professional Tradesmen?
    Manufacturers are trying different ways to get and stay in front of the professional tradesman, and your website is probably one of the first places they will look for info. In preparation for new business opportunities, it is important that your company’s website be mobile ready. Is it mobile friendly? Good info. MobiReady.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 14, 2014
    [Websites] Interesting Infographics: What Makes You Leave a Website?
    'When someone comes to your home page or a landing page on your website, you literally have only seconds to convince that person to stay and interact with your site. This week’s infographic from Kissmetrics shows us what makes people leave a website. Are you guilty of doing any of the items below on your website?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 12, 2012
    [Websites] My Business Website: Content for Customers… or SEO?
    Should my business website focus on keywords and getting search engine results ? ” The challenge: You want to make sure that your business website is fresh, attractive and informative. People visiting your website want to see something that piques their curiosity in you and your products and services.
  • WRITESPARK  |  TUESDAY, FEBRUARY 12, 2013
    [Websites] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
    Four Tips to Guarantee Freelancer Websites Deliver Great Results By Christine Farrier  . few posts later, both the websites and I. Your website, a trade. Working with Writers elance finding a freelance writer freelance copywriter freelance websitesThe current. their personal and corporate standards of professionalism and.
  • SAZBEAN  |  FRIDAY, FEBRUARY 1, 2013
    [Websites] Website Improvements to Boost ROI
    Many business websites are little more than brochures online. Businesses have websites because they feel they have to, but a business website can be a powerful lead and sales generator. Website Improvements to Boost ROI from Sazbean Consulting. Analytics Design Marketing Usability
  • SYNECORE  |  FRIDAY, SEPTEMBER 27, 2013
    [Websites] Is Your Website Eco-Friendly?
    However, he argues that the same information could be better served by creating slender, resource-saving websites. So how do you create this type of eco-friendly website? That’s right, what’s best for the environment also happens to be what’s best for your website users. 'Bike to work. Recycle. Take shorter showers. Sources: 1.
  • MEASURABLE MARKETING  |  FRIDAY, JANUARY 20, 2012
    [Websites] Have a Mobile Website? If Not, Here's Why You Should
    If you find this post useful, be sure to register for Marqui's free live webinar, The Marketer's Guide to Taking Your Website Mobile , on Tuesday January 31 @ 10:30-11:30AM PST. whopping 70% of companies have not optimized their website for the growing number of mobile consumers. It already is. The time for delay has long passed.
  • BIZNOLOGY  |  MONDAY, MAY 21, 2012
    [Websites] Should I stay away from highly competitive keywords?
    Paid Search AdWords Contextual advertising Google Keyword organic search small business Tools WebsiteImage via CrunchBase. If you’ve used Google’s Keyword Tool, you’ve probably seen the column called “Competitiveness”–low, medium, and high. The The low. they usually run about the same. But consider this.
  • SYNECORE  |  FRIDAY, MAY 2, 2014
    [Websites] Jumpstart Your Website Redesign in 60 Seconds
    'With 87% of small and medium businesses saying that their website is the most important form of marketing they have, website redesign isn’t something to be taken lightly. So what''s holding you back from building a website that will fulfill your wildest marketing dr eams? Follow @Spenceafied. Follow @SynecoreTech.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Websites] How to Build a Perfect B2B Product Page
    We''ve done a fair amount of user testing to see how visitors navigate our website and consume content on it. When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Can users define what HubSpot does after exploring the website?
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 28, 2011
    [Websites] Websites With More Content Generate More Customers [New Infographic]
    Our research shows that websites that create lots of content , build active social media profiles , and blog regularly are much more successful online than their peer. How do you act big? This isn't a surprise though - We've all known that blogging, social media, and great content were the keys to successful inbound marketing.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 11, 2012
    [Websites] Welcome to My New Site
    DH Communications News New WebsiteIf you’ve been to my site or blog before, you can see I’ve made some big changes. They’ve been a long time in coming. noticed a shift in my business a few years ago. kept getting what I referred to as these “ Web overhaul projects.” ” I didn’t know what to call them.
  • BIZNOLOGY  |  FRIDAY, JUNE 1, 2012
    [Websites] Search marketers battle Panda, Penguin, and other Google animals
    But I know that some people are worried about skunk or seabass or walrus or whatever is coming next… Monthly Newsletter Organic Search Algorithm content Google Panda penguin search Search engine optimization WebsiteImage via CrunchBase. First, in early 2011, it was Panda. Not sure what the next algorithm will be named–skunk?
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 25, 2013
    [Websites] eMagine Launches New Websites
    'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Below is a sampling of some new website launches, and the services eMagine provided: NetChange. We use this blog to provide educational material for our visitors on these subjects. Boston Biomedical.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, MARCH 21, 2011
    [Websites] 57 Things You Can Do Right Now to Improve Your Website
    Tweet Is your company website not doing its job — i.e. generating leads and sales? asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Go open your website. See how search engines see your website by looking at it in text format. Design. Navigation.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Websites] Dignified Dining
    'We were tasked with creating a new website for the non-profit organization Dignified Dining , which devotes its energy to passionately advocate for the less-fortunate members of our local community. Client Website Design The post Dignified Dining appeared first on Elign Marketing.
  • BIZNOLOGY  |  FRIDAY, AUGUST 10, 2012
    [Websites] How many pages are on your Web site?
    Internet Marketing CMS Content management system Webmaster WebsitePhoto credit: iconolith. Now, those of you running small Web sites may be snickering at this point—you  know  how many pages you have, for Pete’s sake. And if you forget, well, you know how to count. They need to use some method of estimating their total number of pages.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Websites] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design CMO CMOs Hispanic Responsive Design Website Design 'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the  U.S. Census Bureau , nearly 17 percent of the U.S. million in 2000 to 50.5 by 2050.
  • CLIENT BRIDGE  |  MONDAY, SEPTEMBER 12, 2011
    [Websites] INFOGRAPHIC: Keeping Visitors on Your Website
    From KISSMetrics, here's an infographic of the top eight webpage characteristics that cause visitors to leave a website. Avoiding these examples of what not to do is essential to a good content marketing strategy. View Original Article
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Websites] Why People Leave Your Website [Infographic]
    'Attracting visitors to your website is only the first step -- once they get there, you want to make sure they hang around. What''s more, you want them to click through to other pages on your website, whether that means reading a blog post, filling out a landing page form, or (hallelujah!) actually buying something.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 2, 2010
    [Websites] Inspired by Sesame Street: 10 Ways B2B Marketers Can Improve Their Websites
    Sesame Street has a different, simplified version of the website for mobile, which is something all B2B organizations should consider. Check out this section on her website dedicated to B2B mobile marketing if you're looking for ideas on how to get started.). Or, what other non-B2B website inspire you? Handy, huh?
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 11, 2013
    [Websites] Does Your Business Need a Responsive Website Design?
    'If your business has a website, you’ve probably been hearing a lot about responsive design lately. But, what exactly is responsive design and how can it make your website better? Obviously, there’s a lot more to creating a responsive website. The post Does Your Business Need a Responsive Website Design?
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 2, 2013
    [Websites] eMagine Launches New Websites
    eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Below is a sampling of some new website launches, and the services eMagine provided: TEI BioSciences. eMagine helped Enservio consolidate five separate brands into one cohesive website design and architecture.
  • SYNECORE  |  SATURDAY, APRIL 19, 2014
    [Websites] Six Steps to Help With Your Website Redesign [Infographic]
    'Your website is the most powerful marketing tool you possess. With nearly 87% of small and medium businesses saying that their website is the most important form of marketing they have , it''s critical for businesses to go through the process of a website redesign in order to not fall behind the digital curve. Follow @jAtkO23
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 21, 2013
    [Websites] B2B Marketers: Why a Penguin is Still Ruining Your Website
    How could something as innocent-looking as a penguin almost ruin your website? If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. worked. You can recover.
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 9, 2013
    [Websites] Why Google Doesn’t Like Your Flat Website
    One way websites are flat is in terms of content. Another way websites are flat is in terms of architecture. We marketers love tracking website traffic and our offline marketing. It’s time to understand your value proposition, have a differentiator,  be unique and get creative when you generate content on your website.
  • MARKETING INTERACTIONS  |  MONDAY, MARCH 16, 2009
    [Websites] The 60 second marketing website challenge
    We all like to think of our websites as destinations that serve to engage our prospects and customers. But this article from eMarketer — Has the Internet Made You More Productive — delivers a clear challenge to your website content. It also means you need to provide a clear path for them to continue to click deeper into your website.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Websites] 9 Awful Ways We Push Customers Away
    She quickly clicks on the email and goes to your website. Similarly, your website is your window to the world. The Fix: A professional-looking website that keeps up with the latest web design trends does wonders for customer confidence. Your website probably uses various security services like Verisign, Norton, etc.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 9, 2010
    [Websites] Don’t Bury Your Best Work in the Back Rooms of Your Website
    continue to be surprised by the number of marketing and advertising companies who have websites that hide examples of the great work that they do behind a bunch of content clichés that fail to distinguish them from every other similar company. Actually, there is a differentiation to be found on this website–but not easily found.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 28, 2013
    [Websites] eMagine Launches New Websites
    'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Below is a sampling of some new website launches, and the services eMagine provided: Kotin Crabtree & Strong (KCS Legal). We use this blog to provide educational material for our visitors on these subjects.
  • HINGE MARKETING  |  TUESDAY, JULY 15, 2014
    [Websites] An Introduction to the Elements of Responsive Design for A/E/C Websites
    That’s responsive design—an approach to website design that allows dynamic changes depending on screen size, as well as the orientation of the device. In A/E/C, your website is often the first—sometimes the only—contact a potential client will have with your firm. E/C Websites What is Responsive Design?
  • STORIES THAT SELL  |  TUESDAY, JUNE 22, 2010
    [Websites] 86,552 Views of a Single Case Study
    Share: Tags: Organizing success stories online case studies on your website For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views. Other cases in the "Most Viewed" tab have more than 50,000 views.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 25, 2013
    [Websites] eMagine Launches New Websites
    'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Below is a sampling of some new website launches, and the services eMagine provided: The Lowell Five. We use this blog to provide educational material for our visitors on these subjects. Asahi-America.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 13, 2012
    [Websites] B2B Marketer: Have You Backed Up Your Marketing?
    Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Backup your website files and database on a regular basis , especially if you continually add content. Laginappe Marketing’s page on how to back up your website.
  • SAZBEAN  |  TUESDAY, APRIL 3, 2012
    [Websites] Websites Have to Get Better
    Read-later apps are competition for noisy, ad-ridden websites. Websites should think of Instapaper as competition. – Websites Have to Get Better by Jon Mitchell. WordPress-vs.-Tumblr Tumblr had a few years ago. They represent a simple fact: Users hate our sites. What should we do? The Competition. News & Notes
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Websites] 5 Tips in Building a Great Website in BtoB Marketing
    'I’m old enough to remember a time when businesses debated whether or not they needed a website, but those days are gone forever. Today, your website is more important than it has ever been. When your salespeople leave a message and give a company name, the prospect is more likely to visit your website than to call you back.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Websites] 3 Ways to Wrap up Retail Website Sales this Holiday Season
    Create strong incentives to buy A potential customer leaving a website without taking any action is the norm rather than the exception. According to the Baymard Institute , an average of 68.06% of web users will leave a website without completing their purchases. 'It’s hard to believe that the holiday season is here.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Websites] Your Testing Program: Smart Ways to Get Your Team On Board
    Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. Does the experience on the website match the brand promise? eCommerce Optimization Testing a/b testing Conversion Rate cross-functional teams ecommerce Multivariate Testing Website testing Really?”).
  • B2B LEAD BLOG  |  MONDAY, JULY 16, 2012
    [Websites] 12 Things You Need to Know When Redesigning Your Website
    Just a few months ago we went through the process of a top-to-bottom refresh of our site. We looked at imagery, structure, content, flow, links, tags – the whole bit. The project made for some long nights, but the end result was a fresh, engaging site (especially the homepage) that has positively impacted conversion rates and decreased bounce rates.
  • HUBSPOT  |  WEDNESDAY, APRIL 30, 2014
    [Websites] Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes
    'In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. 7) You forgot to add CTAs to your website. Don''t pretend to look all innocent.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Websites] How to Optimize Your Website for Sales Prospects
    First, a website is an experience. Notice how I have purposely wrote all of the best website usability practices starting with the word “Clients.” That is because websites meant to generate sales leads must be designed, built, and updated with clients in mind. Clients hate to read. And this is only in best-case scenarios.
  • DIGITAL VOICES  |  THURSDAY, MAY 29, 2014
    [Websites] Why Experimental Data is Essential for Website Design
    Why do you use toggle switch vs. a drop down? Why tabs? Why long page? Why…? Often times clients want to know why proposed solution, feature, interaction, visual treatment - you name it, is better than another. experimental data User Experience ux
  • BIZNOLOGY  |  MONDAY, OCTOBER 8, 2012
    [Websites] 7 Tips for Getting More Local Website Traffic
    Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. Before you start any website project, you need a reliable place to host it. Photo credit: Wikipedia. For small businesses in particular, generating local traffic is key.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Websites] 3 Website Metrics to Watch Daily
    If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked.
  • CONFLUENT FORMS  |  WEDNESDAY, NOVEMBER 28, 2012
    [Websites] Using Blogger and creating gorgeous websites
    La Pietra Cucina , Atlanta GA What do all of the websites below have in common? They all include free website hosting, and using Google Apps, free business email as well. For restaurant websites this means including gift certificate purchasing ability (Paypal, Google Merchant, or other) as well as Open Table.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Websites] How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]
    you want to redesign your website. That's why we set out to create a helpful guide and worksheet that any inbound marketer can use to plan a successful website redesign. We've identified seven steps of website redesign: strategy, plan, design, build, optimize, launch, and analyze. Step 2: Determine Your Website Redesign Goals.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Websites] Does Your B2B Website Content Create Competitive Advantage?
    Word choice is one of the most important facets of B2B website content. To see what I mean, take a look at three excerpts taken from actual website homepages. If their visitors want to know more, they must expend the effort dive farther into the website. More fantastic guests are planned for the weeks ahead, so stay tuned.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Websites] Does Your B2B Website Content Create Competitive Advantage?
    Word choice is one of the most important facets of B2B website content. To see what I mean, take a look at three excerpts taken from actual website homepages. If their visitors want to know more, they must expend the effort dive farther into the website. More fantastic guests are planned for the weeks ahead, so stay tuned.
  • E-LIGN  |  MONDAY, AUGUST 12, 2013
    [Websites] Inbound Marketing: Where do I start?
    The job of your website and other media channels is to now convince those consumers that they should purchase from you, instead of a competitor. Professional Website Design. company’s website is considered the home-base for communicating the brand promise of product or service. Inbound Marketing Website Design Summary.
  • BIZNOLOGY  |  MONDAY, APRIL 30, 2012
    [Websites] Do large companies need to specialize in their markets?
    Internet Marketing Business Health care Internet marketing marketing Marketing and Advertising WebsitePhoto credit: Wikipedia. Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need to specialize.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Websites] 11 Critical Elements of Effective Ecommerce Checkout Pages
    Ecommerce website optimization 'This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. We’ve talked about how to avoid abandoned carts and how to get those customers back again. Fortunately, we’ve got the goods for you. 1) Calls-to-Action. 2) Progress Bar.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 5, 2013
    [Websites] How to Strike While the Iron is Hot with Your Website Visitors
    Let’s explore some real-life examples of three ways you can make the most of every website visitor (opportunity) you get. How many times have you visited a website and wanted to download a cool resource, or sign up for a free trial of a service only to be greeted with a form that had more fields on it than a college application?
  • B2B MARKETING TRACTION  |  MONDAY, DECEMBER 26, 2011
    [Websites] Why a Square Logo is Better for Online Marketing
    advertising b2b logo marketing social media websiteIf your logo is not square, it should be! Because more and more online and electronic  logos display best in a square format. For example, a logo that is horizontal must be reduced to a small size to fit in your email signature line (and to avoid having a large graphic in your email).
  • DIGITAL VOICES  |  MONDAY, DECEMBER 10, 2012
    [Websites] The Holidays, Gingerbread Houses and Breadcrumbs in Website Navigation
    That old, Grimm tale got me thinking about breadcrumbs, which of course made me think of website architecture and proper planning for site navigation. The Perkin Elmer website has implemented a technique whereby front-end web technology like HTML5 is used to physically layer breadcrumbs one on top of the other. I love the holidays.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Websites] B2B Websites: How To Generate More Leads
    'Artillery B2B Marketing Blog > The Forward Observer Worried that your website''s not catching more leads? Breaking News : A lot of B2B companies are not generating leads from their websites. The idea of generating leads from a website is less familiar to an enormous swath of the business-to-business world. Arm Your Website.
  • THE FORWARD OBSERVER  |  THURSDAY, AUGUST 29, 2013
    [Websites] B2B Marketers: How To Convert Your Website Visitors Into Leads
    'Artillery B2B Marketing Blog > The Forward Observer So you’ve gotten more of the right kind of website traffic. You’ve engaged your website visitors with remarkable content that is helpful and informative. The next step is to get your website visitors to convert from prospects into leads. Now what ? But don’t overdo it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Websites] Doug Johnson Website --Skills for the Knowledge Worker
    Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. My response is on my own website » Author: (forget stored information). Your reference will not appear until it has been cleared by a website editor. Doug Johnson. Search. Subscribe. Shilo.
  • B2B MARKETING ONLINE  |  TUESDAY, NOVEMBER 30, 2010
    [Websites] Website usability
    I'm in the middle of reviewing some usability testing footage and have been prompted by sheer frustration to writing a quick post about labelling on websites. can't tell you how many websites I look at that seem to be going out of their way to obfuscate what will happen when the user clicks on a link, button or navigational item.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Websites] Your competitors are doing SEO
    'Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. Why are companies spending tens to hundreds of thousands of dollars on basically rewriting their entire websites?
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 17, 2010
    [Websites] 7 Ideas to Help You Differentiate Yourself on Your B2B Website
    recently had the pleasure of working with Dianna Huff , a B2B Website Marketing Consultant, to update some of the content on her website, including her "How I'm Different" page. Look beyond the website As part of the writing process, I read Dianna's website thoroughly. " Yawn.
  • B2BMARKETINGSMARTS  |  TUESDAY, MARCH 16, 2010
    [Websites] Does your Website fail to deliver these 3 basics?
    Helping a newly formed B2B company create their first Website spurred me to visit dozens of sites in search of examples I could show them from their industry that follow best practices. Website is important. Website is no different from any other B2B marketing effort. There are, of course, dozens of other Website best practices.
  • SAZBEAN  |  WEDNESDAY, MAY 25, 2011
    [Websites] 11 Ways to Improve Your Business Website
    Yesterday we explored 7 reasons why business websites are still important. Once you’ve decided that your business website is a vital part of your online strategy, how do you improve it to make it work better for your business? Let’s take a look at ways you can improve your business website. Does it look professional?
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Websites] How to clean up a cluttered website? Content analytics is the answer
    Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. You do the keyword research.
  • PWB MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Websites] The Science of Website Redesign: Advice on Avoiding Website.
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Websites] 5 Top Online Marketing Trends for the Rest of 2013
    While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. In order to make the most of mobile marketing, make sure your website and any emails you send to your customers are mobile friendly. Poor website design and usability practices (e.g.,
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Websites] HubSpot Launches New Marketing Grader Tool
    The Marketing Grader – a replacement for HubSpot’s Website Grader tool - analyzes 30+ measures of marketing effectiveness and grades the business on a 1-100 scale. Newsworthy HubSpot Marketing social media Website GraderHubSpot added a new tool to its Grader suite, today. Competitive Benchmarking). Lead Generation).
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 26, 2013
    [Websites] 10 Reasons to Redesign Your Website Now
    Are you thinking about redesigning your website, but hesitant to begin because of the time it would take and the costs associated with it? Here are 10 reasons why you shouldn’t wait: 1.  To ensure that it utilizes Responsive Design and is optimized for Desktops, Laptops, Tablets and Smartphones. Mobile web usage is exploding.
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 24, 2010
    [Websites] How to Develop Content for Your Website
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 22, 2013
    [Websites] How do you choose the right WordPress hosting solution for your websites?
    It’s a bit more expensive, but it’s a good solution for websites that you want complete control over. The post How do you choose the right WordPress hosting solution for your websites? 'I’m no expert in WordPress hosting, however, I’m confident this blog, which is hosted by WPEngine, has the best host out there. Security.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Websites] 5 Future-proof Ideas For Your Website
    Which is why we should focus less on technology, and more on human nature when we’re future-proofing our websites. But if we bet on human nature, we can count on consistency and know that our website is going to be well-positioned for the future. The first step in preparing your website for the future happens offline.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 18, 2009
    [Websites] Lessons from a Business Website That Misunderstands Content Marketing
    became aware of the Metwell website as a result of a promotion they had sent me via Twitter. Their website is full of unintended ironies as they offer online marketing advice which the website appears to ignore. Rembember, five mediocre website designers working in perfect harmony can’t do the work of one super-star.
  • E-LIGN  |  MONDAY, FEBRUARY 17, 2014
    [Websites] 9 Steps to Digital Marketing Greatness [Infographic]
    Feel free to use this infographic in your website, as long as you link back to. Email Marketing Inbound Marketing Local Listings Mobile Marketing Search Engine Optimization Social Media Traffic Analytics Website Design 'This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JANUARY 3, 2012
    [Websites] B2B and Mobile Marketing — Strategies from the “Trenches”
    B2B Content Marketing Tips B2B Mobile Marketing iPad friendly Websites Jackie Jones Response MagazineTweet I spend a lot of time on my iPad now, and while I’m searching, reading and buying, I pay close attention to what works and what doesn’t. What works for consumer sites works for B2B, too. Surprisingly, some still aren’t.
  • CEEKUE  |  TUESDAY, SEPTEMBER 21, 2010
    [Websites] Does Your Website Sucks Too?
    There can be a number of reasons why your website does not perform as well as you want it to. Jenn Steele mentioned four reasons in here post 4 Reasons Your Website Sucks on HubSpot Blog, a few days ago. Your website cannot be found, there is no clear navigation or [.]. Three of these reasons are quite obvious.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, DECEMBER 8, 2010
    [Websites] Make Your B2B Website Stand Out with a Compelling Message
    Once you’re on the search engine results page, click through to those listings that look like company Websites (stay away from article spam and the like). The result is the prospects come to your Website. It’s the first step you need to take when redesigning your Website. Showcase them on your Website!
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, DECEMBER 3, 2014
    [Websites] Planning Your Industrial Marketing Strategy for 2015
    You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. Visit my website for more content on industrial marketing.]. It would be easy to dive right into [.]
  • BIZNOLOGY  |  THURSDAY, MAY 3, 2012
    [Websites] Specialization is Scary but Required for Digital Marketing
    Internet Marketing Business Company Digital marketing Market market segmentation Online and offline WebsitePhoto credit: Wikipedia. have been talking a lot about differentiation being critical for successful digital marketing. And that’s just plain scary. Because we all run a little scared in our businesses, at least sometimes.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 17, 2013
    [Websites] B2B Marketers: How To Avoid Scaring Away Website Visitors
    bounce rate is the percentage of visitors to your website who leave without navigating to any other pages. While it varies by industry, most websites have 30 to 60 percent bounce rates. That means that a large proportion of the traffic coming to your website may be leaving right away and probably never returning.
  • TOMORROW PEOPLE  |  MONDAY, DECEMBER 12, 2011
    [Websites] How to Create the Perfect Homepage for Your Website
    The competition for the top spot on Google is increasing and the pressure to compete via a high quality home page and website is growing all the time. Do you understand what makes them buy and what will get them responding to your website? How to create a home page for maximum impact. Almost every business is on the internet now.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Websites] Why Website Optimization Trumps Search Engine Optimization
    'Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably. For website optimization, buyer personas help you to.
  • SYNECORE  |  TUESDAY, APRIL 8, 2014
    [Websites] 4 Telltale Signs That You Need a Website Redesign
    'Undergoing a website redesign can be a big commitment; however, having an updated website is essential for enabling you to remain competitive in any industry. If you haven''t updated your website in the past few years, you may actually be hindering your business and your online presence with an outdated site.
  • ANYTHING GOES MARKETING  |  SATURDAY, MAY 12, 2007
    [Websites] How do I Generate More Leads from my Website?
    Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? They surveyed both vendors and users (people who actually fill out registration forms) to better understand what and why they fill out forms on websites. This item didn't even crack the top 5 for vendors! Chad H.
  • B2B MARKETING TRACTION  |  MONDAY, SEPTEMBER 30, 2013
    [Websites] 3 Reasons Headlines Matter on Your Website or Blog
    Headlines are an important element of your website or blog. They provide important information for website visitors, who should be your main audience. So, it’s up to marketers to make scanning website pages easier. If you need help writing great headlines and organizing your website content, contact New Incite today.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 21, 2013
    [Websites] 3 Simple Mistakes You Might Be Making with Your Homepage
    'So you’ve got a website and things are humming along quite nicely. Do you know where your customers are coming from, what parts of your website they find most useful, and how often they’re coming back? Your best friend in the world of data about your website. Losing new customers, sales or subscribers are common consequences.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 12, 2012
    [Websites] Don’t Forget These Important SEO Elements When Launching a New Site
    As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed from time to time, however a huge SEO ranking factor is the trust of your website. Technical glitches can happen during the website re-launch process.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 30, 2010
    [Websites] Identify Website Users: Capture More Sales Opportunities
    More than 95% of visitors to B2B websites leave sites without requesting additional information according to recent research. Visitors LEADADVANTAGE  is a program that helps you identify companies that visit your website, their interest (pages viewed), and key contacts at that company and more. Great Now you can! 
  • TOMORROW PEOPLE  |  FRIDAY, FEBRUARY 3, 2012
    [Websites] Five Ways to Improve the Visitor Experience of Your Website
    No matter how good the product is that’s being sold online, if the website is not convenient for customers to use, it’s very possible they will move on to another site and never come back. It is paramount for business owners to find ways to make visiting their website a good experience for customers.
  • SAZBEAN  |  TUESDAY, NOVEMBER 15, 2011
    [Websites] 25 Must-Haves for a Remarkable Website
    business website is the central component of reaching potential customers, educating them, and convincing them to buy. After all, a company’s website is its virtual storefront. But having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an inbound marketing machine.
  • DIGITAL VOICES  |  FRIDAY, NOVEMBER 18, 2011
    [Websites] Reciprocal Link Building to Improve your Websites Search Ranking (SEO)
    For example, if you are a company that specializes in delivering custom web solutions then it is important that you seek reciprocal links from the 10 or 15 top-ranked blogs and or websites that cover your area of expertise. Improving your search rankings by undertaking a link strategy will take some time and attention.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 7, 2012
    [Websites] 9 Reasons Your Website Might Be Failing
    He said that only about 15% of SMBs are actively marketing their website. Estimates by the Automotive Services Association—the official association of auto repair shops and collision shops—show that less than 50% of companies in the automotive sector even have websites. Their website looked like something from 1997. Believe me).
  • CONTENT MARKETING TODAY  |  TUESDAY, MAY 25, 2010
    [Websites] Don’t Miss This Killer Combination: Wine, Women, and a Canadian Government Website
    Their website, www.LCBO.com , couldn’t be any more graphically pleasing or fun to peruse. Share and Enjoy: Tags: Content Marketing Knowledge Center News Online Success Stories websites LCBO It’s not an oxymoron. Cool government content marketing is thriving up North. Surprise! It’s even kind of sexy. Nice work, eh!
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