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  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Websites] What To Do If Your Website Traffic Is Down
    You’ve noticed a dip in website traffic. It’s good to keep an eye on your website visits and performance to notice change over time, but if you’re getting less traffic and fewer phone calls, it’s time to investigate further. Even seemingly simple website tweaks could result in the accidental deletion of your tracking code.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Websites] 5 Simple Ways to Optimize Your Website for Lead Generation
    Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process. Unfortunately.). How does it work?
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Websites] 11 Steps to Effective Website Copywriting
    Effective website copy can be broken down into two simple parts: it conveys information and convinces visitors to act. The ultimate goal of any website is to gain conversions, and website copywriting is the science of telling stories that urge readers to respond. It is important that the links in you website copy work properly.
  • HALEY MARKETING  |  THURSDAY, MARCH 3, 2016
    [Websites] Why Your Uncle’s Neighbor’s Kid Shouldn’t Design Your Website
    Now, after about 200 website projects, I can confidently say that I have seen the full range of website design, from clearly professional to those that follow no one's rules and were likely slapped up on a server with little thought to attracting new clients and job seekers. Why would you DIY your website?
  • HALEY MARKETING  |  MONDAY, JUNE 13, 2016
    [Websites] What Does Your Staffing Website Say? [Infographic]
    The post What Does Your Staffing Website Say? Ask Haley Content Marketing Creative Insights Infographics Marketing Tips Recruiting Technology Haley Marketing Group recruiting website staffing website Top Staffing Website websites for staffingInfographic] appeared first on Haley Marketing Group.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 21, 2013
    [Websites] Search: Moving Beyond Your Website in 2013
    When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. The thing is, there are other ways to optimize for “search” that don’t include your website or the search engines themselves. It makes sense. About Us. Directories.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Websites] 4 Creative Ways to Make Your Website More Personalized
    In fact, a study by Janrain showed that 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests. Your website should be catered to different buyer personas and serve relevant content to individuals in your core personas. " You can thank technology for all of that.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 6, 2013
    [Websites] How to Incorporate Video Into Your Website for Better Conversion
    Many business owners balk at the idea of making a video for their websites. Even if you’re unsure about the process, you need to learn to incorporate video into your website. Ways to Incorporate Video The type of video that you add to your website depends on your conversion goal. billion online videos today. Good lighting.
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Websites] Most Websites Are Failing Optimization 101. Is Yours? [New Data]
    Chances are, your website's performance is high on your list of priorities. But h ave you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security? Thanks to HubSpot Research's latest report, Does Your Website Make the Grade? well, they're nothing to write home about.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 13, 2015
    [Websites] 5 Reasons Why Hiring Your Facebook Friend to Build Your Website is the Worst Idea Ever
    You may think it’s a smart move to save by hiring someone you know to build your company website, such as your brother-in-law, the neighbor’s teen or a Facebook friend, but that’s a horrendously bad idea, one that will cost you more in the long-run. What do all these numbers mean for your website decision?
  • SYNECORE  |  MONDAY, APRIL 21, 2014
    [Websites] How to Conduct a Website Content Audit in 3 Easy Steps
    If you''re looking to undergo a full website redesign, or if you''re simply trying to update your brand messaging, it''s essential to perform a content audit. Analyzing your current content strategy is an easy way to give your website a facelift and it provides the ideal opportunity to assess the tone of voice for your redesign.
  • ACT-ON  |  WEDNESDAY, JUNE 8, 2016
    [Websites] B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget
    So, if you’re a B2B marketer looking for a way to re-engage with visitors after they leave your website, you may want to consider ad retargeting. Retargeting displays your ads on websites that your prospects visit around the internet after they’ve left your website. Retargeting basics. And you’re right. It doesn’t replace it.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Websites] How To Create B2B Website Content That Sells
    For B2B Internet marketing and websites, the axiom is “content is king.”. Here are the nine things to keep in mind for killer B2B website content. 1. Educate and offer value – Sure, your website should have information about your products and services. However, most website visitors are not ready to buy from you.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Websites] 10 DIY Ways to Get More Visits to Your Website
    Every business needs a website to survive, but is your website getting as many visitors as you’d like? After all, when potential customers visit your website, you can increase brand awareness, educate consumers and drive revenue. However, you might be stumped on how to get more folks to visit your website. Yahoo!
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 31, 2013
    [Websites] SIX eMagine-designed Websites Win 2013 WebAwards
    The Web Marketing Association   recently awarded WebAwards to six (6) websites designed by eMagine. The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. The Web Marketing Association is the producer of the WebAward Competition.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Websites] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Leave a website to rot and it'll do just that, regardless of how much it cost to build. "In today's information age of Marketing and Web 2.0, a company's website is the key to their entire business." – Marcus Sheridan, Marketing Speaker.
  • LEAD LIAISON  |  THURSDAY, APRIL 7, 2016
    [Websites] Generate Sales Insight with Website Visitor Tracking
    Interested in finding out more about what your website visitors are thinking and what they want from your content and website? While no one has a crystal ball, website visitor tracking does come fairly close in terms of providing critical insight into your sales prospects. Generate Sales Insight. Get a Demo!
  • SYNECORE  |  WEDNESDAY, APRIL 9, 2014
    [Websites] Determining Your Goals: Tips to Get You Started on a Website Redesign
    When you think about redesigning your website, it''s likely that the first thing that jumps to your mind is design. Design the organizational structure of your website. Determine what action(s) you want your visitors to take when accessing your website. This will give you a definitive direction for your website redesign.
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Websites] Website Traffic Bounced Back, but Not All the Way Back
    In the second half of 2015, especially in the final months of the calendar year, we saw website traffic decrease to staffing and recruiting websites. One percent isn't anything to sneeze at, so we saw a pretty good bounce back in website traffic to Job Boards at the start of 2016. Or, it's simply a New Year's Resolution.
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Websites] 6 Undeniable Reasons Why Your Website Should Be Responsive
    Even with this compelling evidence, the vast majority of business websites are still not mobile-friendly. In this post, we explain why having a responsive website is so critical to your marketing as well as some key considerations to keep in mind when designing a responsive website. What do you think about responsive design?
  • HINGE MARKETING  |  FRIDAY, APRIL 3, 2015
    [Websites] How Websites Drive New Business for Management Consulting Firms
    But today’s leading firms are rising to the occasion by making transformative use of their websites. Our research shows that a firm’s website is playing a more important role than ever before. First Impressions Matter More often than not, your website is the first impression a potential client gets of your firm.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Websites] 13 Essential Features for Taking Payments on Your Website
    If you plan to take payments on your website, then be sure you're checking everything off from the list below. 13 Essential Features for Taking Payments on Your Website. 1) Multiple Login Options. Every e commerce website needs an SSL certificate to protect customers' personal and credit card information. And I'm not alone.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Websites] B2B Websites: How To Generate More Leads
    Artillery B2B Marketing Blog > The Forward Observer Worried that your website''s not catching more leads? Breaking News : A lot of B2B companies are not generating leads from their websites. The idea of generating leads from a website is less familiar to an enormous swath of the business-to-business world. Arm Your Website.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Websites] 38 Essential Website Redesign Terms You Need to Know
    If your head is spinning from seemingly endless jargon, or if you’re getting ready to redesign your company website and want to inform yourself on the most common technical terms in modern web design, then this is the list for you. If elements of your website are “above the fold,” then people don’t have to scroll down to see them.
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Websites] How to Find the Perfect GIF: 10 Must-Try Websites
    To help, we've collected 10 awesome websites below that'll help you find what you're looking for quickly. Note: Some of these websites might feature GIFs that are NSFW. The two best friends behind this GIF website really get me. What is your favorite website of uncovering awesome GIFs? The best part? Reaction GIF.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Websites] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    When the time finally comes to tackle a website redesign, it's difficult to contain the excitement. Here are the most common red flags that your website redesign is not on the path to providing value and what you can do to avoid them. 1) Lack of strategic direction. 10) Website limited to being updated every few years.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 18, 2011
    [Websites] Where Industrial Websites are Falling Short
    First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010. Now the bad news – there is a disconnect between what buyers/specifiers want from a supplier’s website and what they are getting.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Websites] Before & After: 6 Beautiful Website Redesigns [SlideShare]
    Though you may''ve decided to give up on a New Year''s resolution or two, there''s one I think you oughta have your list: redesigning your website. We’ve compiled some of the best website transformations we''ve witnessed from HubSpot customers and detailed exactly why they’re so awesome. It''s already the end of January.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 16, 2012
    [Websites] Recent eMagine Website Launches
    eMagine is committed to providing you with educational information about the things we know best – B2B website strategy, SEO, PPC, Design, Engagement, Online Marketing, Social Media and more. From time to time, we’d like to show you some examples of our success, by announcing some of our recent website launches. Web Desig
  • B2B IDEAS @ WORK  |  THURSDAY, JULY 16, 2015
    [Websites] In-house vs. Outsourced: Considerations for Website Design
    B2B Design B2B Websites
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Websites] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Your professional services firm’s website is often the centerpiece of your marketing and business development strategies. And to encourage your firm's website visitors to deepen their engagement with you and move through the buying journey, you need a variety of calls-to-action (CTAs) throughout your site. Blog Subscription.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Websites] How to Use Infographics to Get Leads From Your Website
    As a result, creating infographics for your website can get you more traffic. Here is an example of a call-to-action you can place below your infographic: If you need help learning how to create a complete conversion path on your website, read this blog post for a step-by-step walkthrough. How are you getting leads today? Free samples?
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 22, 2013
    [Websites] Ready, Aim, Fire: The 3 Steps For Powerful B2B Website Optimization
    Artillery B2B Marketing Blog > The Forward Observer Successfully optimizing your B2B website to attract and convert visitors (and close sales) requires a deep understanding of your buyer personas, the website experience they need, and the right on-page SEO. For website optimization, buyer personas help you to.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 6, 2012
    [Websites] 5 Reasons Your B2B Website Visitors Don’t Trust You
    When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. But what is really happening once a prospect lands on your B2B website? Here are some of reasons visitors to your website don’t trust you: 1. Your website has no photos or bios of your employees.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Websites] How to Reduce Your Website's HTTP Requests
    But marketers need to have, at minimum, a general understanding of what's going on behind the scenes of their website. For one, metrics marketers tend to be responsible for can depend heavily on the back-end development of a website. And what can a marketer do to reduce their website's HTTP requests? What is an HTTP request?
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Websites] 7 Reasons Why Your Website Isn’t Performing
    Most articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind. So without further ado, here are 7 reasons why your conversion optimized website might not be performing at its full potential. This article is for the latter.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Websites] Putting it to the Test: Never “Redesign” Your Website Again
    Author: Chris Goward Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? Because I want to show you why the traditional website redesign process is a dangerous trap that can cause you pain and lost revenue. Website experiments are no different.
  • HUBSPOT  |  FRIDAY, OCTOBER 26, 2012
    [Websites] How to Verify Your Website on Pinterest [New Feature]
    Pinterest has started to roll out website verification for profile pages. In a nutshell, the feature will let you highlight your full website URL on your Pinterest profile going forward. How to Verify Your Website on Pinterest. Check to ensure you've listed your website here before clicking the 'Verify Website' button.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 22, 2011
    [Websites] Should You Blog on Your Website or a Separate Site?
    As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. Blogging b2b blog marketing SEO websiteTweet.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Websites] 13 Key Website Design and Development Areas to Bring in Business
    Websites are the hub of visibility for professional services firms. And the rise of website traffic can be a key indicator for your firm’s success in raising its visibility and online reputation. drop in traffic, however, could be a sign that your website may be suffering from a number of common problems. Any Industry Websites
  • SYNECORE  |  FRIDAY, APRIL 4, 2014
    [Websites] 4 Things You Need to Know About Designing Your Website
    Looking to redesign your website, but not sure where to start? We''ll also explain how you can get these designs implemented on the website of your choice.for free! Overwhelmed by all the latest and greatest trends in the web industry? Look no further! From scrolling to RWD, discover why these trends are here to stay!
  • BIZNOLOGY  |  MONDAY, JULY 1, 2013
    [Websites] Why is your website search lousy?
    Most websites have a lousy search facility. You’ve tried searching websites and you hardly ever find what you are looking for–at least not without a lot of work. But how about your website? Website search isn’t easy to make work–that’s why most of them don’t.
  • HUBSPOT  |  WEDNESDAY, JULY 10, 2013
    [Websites] A Look Back at 20+ Years of Website Design
    Web design has come a long way since 1991 when the first ever website was published. Exclusively text-based, this first website marked the beginning of what would become a digital revolution. Therefore, websites from these early days needed to be built for less-than-stellar connection speeds. Antiquity. The Middle Ages. Rebirth.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 20, 2016
    [Websites] Optimizing Your Website for Lead Generation
    In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. The post Optimizing Your Website for Lead Generation appeared first on Marketing Insider Group. Establishing an online presence is no longer a nice-to-have, but a necessity. Content Marketing
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Websites] Sales are Struggling! What Needs Attention: My Website or My Sales Team?
    I’ve always been straight to the point, and I’ll continue that characteristic today; the answer to the question in the title is…your WEBSITE! Your website is far and away your organization’s most impactful sales tool and I’m here to tell you why. Now another question: why do you have a website? SPOILER ALERT!
  • THE POINT  |  FRIDAY, JANUARY 6, 2012
    [Websites] How to Optimize Your Website’s Resource Library for Lead Generation
    A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Ad Agencies B2B Marketing Content marketing Graphic Design Interactive Design Landing Pages Marketing Automation marketo Spear Marketing Group web design Web resource centers Web resource libraries Website design
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Websites] Digital Does Not Mean "Just Build a Website"
    Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I have made pdf’s of all my articles but no one is downloading them.”. Check out this website to see.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 11, 2013
    [Websites] Does Your Business Need a Responsive Website Design?
    If your business has a website, you’ve probably been hearing a lot about responsive design lately. But, what exactly is responsive design and how can it make your website better? Obviously, there’s a lot more to creating a responsive website. The post Does Your Business Need a Responsive Website Design?
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 3, 2015
    [Websites] Personalization 3.0: Turning Your Website into Your Best Salesperson
    The vast majority of companies in the world at that time didn’t even have a website, never mind a personalized one! Wouldn’t it be amazing if your website could do these things? It’s time the corporate website starts acting like one of the smartest salespeople in the company, instead of one of the dumbest. More personalized?
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Websites] Your Website is the Hub of Your Firm’s Online Presence
    A couple of months ago, I wrote about how an AEC firm’s new website is one of its most important building projects. Today we’re going to explore exactly how your website is connected to the rest of your marketing initiatives. How is your website connected to the rest of your firm’s marketing efforts? Figure 1.
  • EMAGINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Websites] Which Website Metrics Really Matter? (Webinar)
    This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? Alicia Hale, VP of Digital Marketing Services, and Bill Gadless, Co-Founder and President of eMagine will provide in-depth insight into the following four questions: Which website data is relevant to maximizing online marketing impact?
  • HUBSPOT  |  TUESDAY, MAY 5, 2015
    [Websites] How to Make a Mobile-Friendly Website [Free SEO Guide]
    The aftermath of this rollout, dubbed "Mobilegeddon," has resulted in thousands of non-optimized websites plummeting in mobile search results. According to the Searchmetrics blog , some of the websites most-affected by Google's mobile-friendly update include reddit, NBC Sports, SongLyrics.com, and Upworthy, just to name a few.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Websites] Why We 'Overspent' on Our Website (And You Should, Too)
    As you plan a new website -- or updates to an existing one -- you may wish the sky was the limit. As you contemplate the development of your website, you’ll have to ask the familiar question, “How much should we spend?”. There are always trade-offs, as we discovered at my firm, Hinge, when redesigning our website not too long ago.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Websites] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources. So, let’s solve that problem—this blog will walk you through how to think about your website as a strategic channel and invest for success. The Web as a Strategic Channel.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Websites] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. While this method allowed businesses to have a good mobile experience, this required the business to manage not one, but two websites.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 29, 2014
    [Websites] Your Feedback is Needed! This Year’s B2B Website Usability Survey
    Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. Once B2B buyers get to the vendor website, social media plays much less of a role in validating the buying decision. The 2014-2015 Survey is Here! Here it is!
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 16, 2015
    [Websites] 4 Tips For An SEO-Friendly Website Architecture
    While it’s common knowledge that your site architecture and menu structure can affect the ease and usability of your website, you may not know how much of an impact your site architecture can have on your SEO efforts. How can you make your website’s site architecture more SEO friendly? We’d love to hear from you! B2B Web Strategy SEO
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 22, 2012
    [Websites] How to Optimize for “Direct” Website Traffic
    But for most b2b websites, one of the top three sources of traffic—and often the largest single source—is “direct” visits. What’s behind this number and what factors affect it? First off, by definition , direct traffic is all visitors who “arrived at your site directly (by typing the url) or via a bookmark.”
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Websites] Twitter Starts Highlighting Websites That Embed Tweets
    It appears Twitter is testing a feature wherein a tweet that has been embedded elsewhere will list the websites the tweet has been embedded on. Where it says "Embedded on these websites"? Twitter is a cool platform, but it''s got some problems. It''s just so cluttered, you know? But Twitter gets it. pic.twitter.com/Th5y94omPZ.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Websites] 8 Reasons Your B2B Website Is Ready For A Redesign!
    At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? If your website is designed in a way that makes your blog difficult to find or read, then you could be limiting the opportunities your blog can offer you.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Websites] Need More Website Visitors? Get Back to Basics
    Increasing website traffic and visitors isn''t like playing roulette -- there are a few tried-and-true ways people do it. To make sure you''re in-the-know on these tips, we’ve broken down some of the best ways you can generative traffic to your website in the post below. 1) Optimize your website for "searchers.".
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Websites] 5 Website Design Lessons for Industrial Businesses
    If you’ve ever looked at your website and thought, “maybe it’s time for an upgrade,” chances are that time has passed and you’re overdue. Website re-designs are long, labor-intensive processes that require input from many different departments to make sure everything is moving on track. It’s no different in the industrial space.
  • SYNECORE  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Websites] How Much Will it Cost to Build a Website?
    How much does a website cost? The same goes for websites. It all depends on what you want your website to be able do, the message you want to send, and the desired functionality for your users. Websites are NOT Products, they are Services. No Two Websites are Alike. Will you need custom graphics or photography?
  • HALEY MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Websites] Kinetic Staffing Scores Touchdown With New Website
    Kinetic Staffing, headquartered in Jackson, MS has launched a sports-themed website to attract new candidate and client prospects. The post Kinetic Staffing Scores Touchdown With New Website appeared first on Haley Marketing Group. Each specialty features on its own page, educating visitors on the full array of services Kinetic offers.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Websites] 17 Website and UX Design Statistics That Make the Case for Smarter Web Design
    Nowadays, getting a website up and running isn't nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. Download our free guide to web design here for more tips on how to design a smarter website.
  • HALEY MARKETING  |  MONDAY, MARCH 7, 2016
    [Websites] Social Pro Case Study: Driving It Back to the Website
    With all of the resources and investment to social media marketing, you might be asking yourself, “What does this do for my company at the end of the day?” It’s great to see more likes on the Facebook page, followers on the Twitter profile and connections on LinkedIn , but those become more valuable when they go back to the website and convert!
  • HALEY MARKETING  |  MONDAY, AUGUST 31, 2015
    [Websites] Social Media Gets Traffic (that Converts) to Websites
    For the past few weeks, we’ve been presenting a variety of marketing options to capitalize on the importance of returning website visitors. In my latest (yet-to-be-completed) analytics project, we are looking at different types of website traffic and how it engages with a staffing company’s website. Yes, social media takes time.
  • SAZBEAN  |  TUESDAY, OCTOBER 11, 2011
    [Websites] A Tale of Mobile Website Failure
    Story of Frustration… First, I was confronted by a decision, whose answer was not quite clear: use the college game day mobile website or the regular Michigan mobile site. Making a Mobile Website Work. Complete mobile website failure. Mobile websites need to be designed completely differently from regular websites.
  • CONFLUENT FORMS  |  MONDAY, FEBRUARY 4, 2013
    [Websites] A website renovation or a website overhaul?
    You've come to the realization that your website just isn't doing enough for you - it's just not bringing in enough business. One of the services our company provides is a strategy evaluation and website audit. Only problem is that you recently paid to have the site redesigned and you can't bear to gut renovate it already.
  • B2B MARKETING TRACTION  |  SATURDAY, OCTOBER 30, 2010
    [Websites] How to Optimize LinkedIn Profile Website Links
    Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Instructions on Optimizing Your LinkedIn Profile Website Links. This is OK, but who wants to click on a link that says “My Website?” Tweet. If you prefer to read the instructions, I’ve provided them below.
  • LEAD LIAISON  |  THURSDAY, MARCH 3, 2016
    [Websites] Who Provides the Best Website Visitor Tracking?
    Want to Know Who Provides the Best Website Visitor Tracking? In determining who provides the best website visitor tracking, a number of factors must be taken into consideration. Website visitor tracking is only one aspect of sales and marketing. The post Who Provides the Best Website Visitor Tracking? Get a Demo!
  • EMAGINE B2B BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Websites] eMagine Launches New Websites
    eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Below is a sampling of some new website launches, and the services eMagine provided: NJM Packaging NJM Packaging is the proven trusted packaging [.] Web Design
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 12, 2015
    [Websites] Industrial Marketing Plan: A 3-Phase Approach
    Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Industrial Websites Website Design & Development content marketing for manufacturers Industrial content marketing Industrial marketing strategy industrial website redesign Search Engine Optimization (SEO
  • LEAD LIAISON  |  THURSDAY, APRIL 21, 2016
    [Websites] Personalize Your Website to Convince and Convert
    Personalize your website with the use of dynamic content to make a tremendous difference in your conversion rates. As the world of online marketing has grown increasingly competitive, it is no longer enough to simply update your website with new content. Benefits of Personalized Website Content. Convert More Visitors!
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 17, 2013
    [Websites] B2B Marketers: How To Avoid Scaring Away Website Visitors
    bounce rate is the percentage of visitors to your website who leave without navigating to any other pages. While it varies by industry, most websites have 30 to 60 percent bounce rates. That means that a large proportion of the traffic coming to your website may be leaving right away and probably never returning.
  • SYNECORE  |  MONDAY, MAY 20, 2013
    [Websites] Want to Increase Website Conversion? Fix These 5 Areas
    Ever been told your website is all flash and no cash? If so, you’re probably sitting on a high-octane brochure website that has little else to offer. If some or all of this is hitting a little too close to mark, you probably need to revamp your website ASAP. What about interoperability and interactivity? Social share buttons?
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Websites] How Did That Banner Ad Get To Your Website?
    If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more. You open up a website. see below). Programmatic Advertising.
  • VIDYARD  |  THURSDAY, AUGUST 11, 2016
    [Websites] Video Marketing How-To: YouTube vs. Your Website
    This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! You need to be using both YouTube and your own website as part of your video strategy, but there is definitely a difference in what each channel means to your business.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Websites] 5 Things Custom Manufacturing Websites Must Have
    That’s right - the first place these folks are looking is your website. If you just groaned because you have been putting off updating your website for years, don’t worry, you’re in good company. Be sure to display these prominently on the website and provide the ability to download or request the documentation. 4) Video.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2016
    [Websites] Stop Missing Out on 99% of Your Website Traffic [SlideShare]
    Think back to when you visited a website for the first time. In fact, 99% of first time website visitors are not ready to buy. Stop missing out on 99% of your website traffic from. Were you immediately ready to make a purchase? It’s likely that you were not. Yet, we as marketers often only focus on the 1% who are ready to buy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2011
    [Websites] A spicy approach to addressing complexity on your website
    Many companies offer a long list of services, which makes their website nearly impossible to navigate and confuses a would-be buyer. When a potential customer visits your website, they don’t know what the right answer is for them. If this is how your website is set up today, don’t feel bad – it’s how the majority of websites are built.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 20, 2014
    [Websites] The Biggest Reason WordPress Websites Go Terribly Wrong
    We’ve been recommending open source website technologies for our clients, namely WordPress. There are many benefits, but there are also some disadvantages to these cost-effective, “easy-to-use” website platforms. But we’ve seen open source websites go terribly wrong. Are you about to update your website?
  • SYNECORE  |  MONDAY, OCTOBER 6, 2014
    [Websites] Don't Overlook SEO During Your Next Website Redesign
    Redesigning your website is like buying a new car. Like a car, redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign requires that you consider what’s under the hood.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Websites] The Anatomy of an Inbound Ecommerce Website
    Again, the key factor here is the customization of the website experience to the psychographic dimensions of their buyer personas. This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Websites] How to Add Pinterest's Buttons & Widgets to Your Website
    Luckily, yesterday Pinterest also announced some other awesome tools and resources just for businesses, including a couple of brand new widgets that help you promote your business' Pinterest presence through one of your most powerful marketing assets: Your website! Didjya hear the news? Yesterday, Pinterest launched business accounts!
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [Websites] Impactful New Website
    With passion, innovation and their unique FIVE-Step Process, Impact Management Services was looking for a website that would make a big , well, impact. The post Impactful New Website appeared first on Haley Marketing Group. Recent Work job board staffing blog staffing website websites for staffing
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Websites] The 6 Month Website Redesign Framework
    The same is true of website redesigns. You could hastily compile a website in 30 days, but it won’t be the same as if you dedicate your time to making it perfect. The difference is that a quickly built website often only focuses on the look and functionality of the website. Or, you could make one from scratch. Month 1.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Websites] Designing a Website Blueprint: How to Create Your XML Sitemap
    Similarly, you'd never want to design a website without creating a sitemap. sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. I t helps search engine web crawlers determine the structure of the site so they can crawl it more intelligently. and so on).
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 10, 2015
    [Websites] Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
    Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Website Infrastructure. Website Structure. Landing pages. When it comes to landing pages, ask yourself: does the page make sense?  . And why? .
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 1, 2015
    [Websites] 8 Design Rules to Live by to Take Your Website to the Next Level [Infographic]
    Designing a website is a challenge. Here are the eight most important rules to follow to get the very best out of your website. © 2015, Vertical Response Blog. The post 8 Design Rules to Live by to Take Your Website to the Next Level [Infographic] appeared first on Vertical Response Blog. Even the pros make mistakes.
  • CLOUD POTENTIAL  |  WEDNESDAY, FEBRUARY 29, 2012
    [Websites] Your Website: Get personal or get ignored
    come to your website. Buyer experiences Buying Process Websites that sellI am looking for a product or service like the one you sell. have talked to a couple of my LinkedIn buddies, and I have a short list. You're on it. already know pretty much what you sell, and I know what my buddies think of you. read more.
  • NUSPARK  |  SUNDAY, DECEMBER 18, 2011
    [Websites] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.  There are two classifications of this type of technology: Website ID:  Tracking which firms or IP addresses visit your site. Analytics packages do this all the time to measure website performance. 
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Websites] The No B.S. Guide to Reducing Your Website's Bounce Rate
    Bounce rates are website killers. Immediately, such advice launches into tips like redesign your website! This website has them, but you can bet I’m going to bounce as soon as possible. Attracting the right user to your website is all about targeting the right keywords. Good design is a marker of a good website.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Websites] AEC Website Design Trends - The New Normal
    Many AEC industry leaders are working with websites that are 4–5 years old. Hinge’s research has shown that over 80% of professional service buyers check out a firm's website during the business development process. And more than 20% of buyers referred to a firm rule out that firm based on an unimpressive website.
  • THE POINT  |  TUESDAY, DECEMBER 18, 2012
    [Websites] 3 Models for Gating Lead Generation Content on Your Website
    Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) Here are 3 models to consider when making the decision on how to serve up lead generation content on your Website: The “Free for All” Model. So the question is: To gate or not to gate?
  • B2B IDEAS @ WORK  |  WEDNESDAY, AUGUST 26, 2015
    [Websites] Test Piloting the Top 10 Free Website Graders
    Not only will I present to you the best website grader tools available on the web today, I will attempt to grade the graders themselves. But history must be made, and B2B marketers and website developers must be helped. B2B WebsitesIn the spirit of going above and beyond, this blog will tread where none have gone before.
  • WRITESPARK  |  TUESDAY, FEBRUARY 12, 2013
    [Websites] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
    Four Tips to Guarantee Freelancer Websites Deliver Great Results By Christine Farrier  . hour that I had optimistically allotted to the task. A few posts later, both the websites and I. Your website, a trade. Working with Writers elance finding a freelance writer freelance copywriter freelance websitesThe current. In the.
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Websites] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Today, an AEC firm’s website is the single most common source of information about the firm for buyers. Now, buyers turn to your website, Google, and social media for answers. It’s clear, then, that your website is critical. Is It a Five-Alarm Website Emergency? Website traffic. Don’t believe it?
  • PUREB2B  |  SUNDAY, JUNE 19, 2016
    [Websites] Optimizing Your Website for Lead Generation
    In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. This is why your website must be optimized to capture and qualify potential leads. Here are five ways to optimize your website to help you generate quality business leads. Conclusion.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 9, 2015
    [Websites] Overcoming website obfuscation: clear, simple stories
    Recently, I was asked to take a look at the website of a small B2B company. Some businesses are very clear about what they offer, but other websites are so impenetrable you wonder if they’re a front for shady business. This is why a website without a blog, podcast, or video channel makes the company it fronts less competitive.
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