DELICIOUS B2BMARKETING | WEDNESDAY, NOVEMBER 10, 2010
[Websites] The Three Biggest Mistakes Companies Make with B2B Websites
Once the brochure was complete, it was then added to the website, usually in the same format in which it was printed. Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Today’s B2B website is a living, breathing, dynamic marketing asset. Admin.
EMAGAZINE B2B BLOG | TUESDAY, NOVEMBER 20, 2012
[Websites] 5 Tips to Better Website Conversion Rates: Part One
No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up.
BIZNOLOGY | WEDNESDAY, JUNE 19, 2013
[Websites] Making Money from Website Search
Our monthly webinar yesterday was about how to improve your website search in order to make more money. It’s easy to change the search engine on your corporate website—at least it’s easier than fixing some of the real problems. Analyze your website’s search in a holistic way and address all of your problems.
HUBSPOT | THURSDAY, AUGUST 30, 2012
[Websites] The Key Components of a User-Friendly Website Navigation
The navigation of your website is a key component that directly impacts you from a business and marketing perspective. That's why you need to ensure your website navigation offers a positive experience from a usability perspective. In other words, designing your navigation in a way that makes sense to website users. hyperlinks).
VERTICAL RESPONSE | MONDAY, NOVEMBER 11, 2013
[Websites] Does Your Business Need a Responsive Website Design?
'If your business has a website, you’ve probably been hearing a lot about responsive design lately. But, what exactly is responsive design and how can it make your website better? Obviously, there’s a lot more to creating a responsive website. The post Does Your Business Need a Responsive Website Design?
HUBSPOT | FRIDAY, AUGUST 23, 2013
[Websites] Google Hates Your Mobile Website (Here's How to Fix It)
It’s separate from your regular desktop website, and requires you to make edits to your mobile version every time you edit your desktop version. That means you only have to maintain one website, and it looks good on every device. In fact, Google has a laundry list of problems with your separate mobile website. Woo hoo!
WEBBIQUITY | MONDAY, JUNE 17, 2013
[Websites] 31 Spectacular Web Design Guides, Techniques and Resources
'Paradoxically, in the early days of websites, when there were few standards to adhere to, most business websites were laid out with pretty much the same template: grid layout, logo in the upper left, content in the middle or left frame, “highlights” in the right sidebar. General Website Design Guides. pop-ups.
WEBBIQUITY | THURSDAY, JUNE 28, 2012
[Websites] Is your website a top performer — or a black hole for sales and marketing?
We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. need to be able to actually see if the prospects I’m trying to attract to my website are indeed the ones visiting. Guest post by Lisa Cramer. About the Author.
MARKETING INTERACTIONS | WEDNESDAY, SEPTEMBER 29, 2010
[Websites] White Papers and Websites are Highly Influential to Buyers
Although it covers a variety of impressions from both decision makers and influencers involved in the technology purchasing process, today's post is focused on their findings about white papers and websites. Now a few words about websites. The fact that B2B websites remain ineffective needs to be addressed. See #2 below).
THE POINT | FRIDAY, JANUARY 6, 2012
[Websites] How to Optimize Your Website’s Resource Library for Lead Generation
A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Ad Agencies B2B Marketing Content marketing Graphic Design Interactive Design Landing Pages Marketing Automation marketo Spear Marketing Group web design Web resource centers Web resource libraries Website design
BEYOND | SUNDAY, NOVEMBER 10, 2013
[Websites] Google Hummingbird - Is your B2B website ready to hum?
Is your B2B website ready for t 'Hummingbird is a complete change to Google’s algorithm which is the formula it uses to work out what users are searching for. The new engine knows the ‘keywords’ and apparently understands the intent behind the search terms.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 21, 2012
[Websites] 5 Ways B2B Can Learn from B2C Marketers
While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. B2B marketers spend copious amounts of money driving traffic to their website, but spend next to nothing on converting said traffic.
INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 10, 2012
[Websites] Internal Links – the Secret Sauce for DiY SEO
An internal link is a hyperlink in a web page that is a reference to another section of the same page or to another web page that is part of the same website or domain. Here is an example of an internal link from a valve manufacturer’s website. It is no secret that link building is critical to SEO success. What are internal links?
B2B LEAD GENERATION BLOG | MONDAY, JULY 22, 2013
[Websites] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
'Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everything else. First, Volvo Construction created a website acting as a useful and current resource for customers and dealers.
EMAGAZINE B2B BLOG | TUESDAY, NOVEMBER 27, 2012
[Websites] 5 More Tips to Better Website Conversion Rates: Part Two
Last week we looked at five ways to improve conversion rates your website. launching a resources section of your website to improve your authority and relevance on a given set of topics. If you want someone to contact you electronically from your website, have them fill out a form. 7: Avoid mailto: links. and 1.0% range.
WRITTENT | MONDAY, JULY 15, 2013
[Websites] Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
In order to help you turn your business blog into an authoritative website, we’ve curated content promotion ideas to boost your strategy: 1. Gentlemint , a Pinterest-style website dedicated to “manly things?” Company Assessment: What do you think of our website redesign? '“If you write great content, people will find it.”
HUBSPOT | WEDNESDAY, JUNE 8, 2011
[Websites] 71 Secret Tips for Website Redesign Projects
As part of my ongoing research into website redesign for the Science of Website Redesign webinar , I asked hundreds of marketers for their insider tips that they would give to their best friends based on their experience with a recent website redesign project. Get referrals for agencies from companies who have websites you like.
MARKETING EDGE | SUNDAY, AUGUST 8, 2010
[Websites] Are We Digital Homeless or Digital Travelers?
Time 24:33 This post is a quick comment on Shel Holtz’s Deathwatch: Why Facebook Won’t Kill the Website who responded to Jay Baer’s 3 Ways Facebook is Killing Your Website Baer, Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
EMAGAZINE B2B BLOG | TUESDAY, MAY 22, 2012
[Websites] Does your Website grab your visitors’ attention? How to increase “stickiness”.
Most of our efforts are spent working on defining the best keywords to attract people to your site, and to indicate to search engines that your site is relevant for specific phrases. But once you’ve gotten visitors to your site, do you know how to hold their attention? The same applies to blogs. Blogs are [.]. B2B Web Strategy
CLIENT BRIDGE | THURSDAY, OCTOBER 14, 2010
[Websites] Free Website Strategy and Planning Guides.Now Available
The first set of planning guides and templates is designed to help you develop a website that meets your marketing and sales goals. Website Planning, Strategy and Content Guides. We, at ClientBridge , are very process-oriented. We have guides, templates and checklists for just about everything we do. Here's the link to the first set.
TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 14, 2011
[Websites] Is your Website Optimized for Mobile Users?
So it begs the question – is your website optimized for mobile users? recently read an article by Jamie Turner in Social Media Examiner, 9 Tips for Optimizing Your Website for the Mobile Users that I thought was very helpful. Have you made sure your website is mobile friendly?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 10, 2013
[Websites] More Traffic? Or More Conversions? No Contest.
Make website changes and marketing decisions based on your customers, not on what your gut — or marketing budget — is telling you to. 'Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Or doubling your conversion rate? Do you really know?
CEEKUE | THURSDAY, OCTOBER 21, 2010
[Websites] How To Measure The ROI Of Your Website
What is the ROI of your website? Has it any use spending money maintaining or improving your website? So they want to know whether spending money on a website is a wise [.]. Tags: ROI Webdesign FTE internet return on investment visitors website Managers are crazy about Return On Investment.
HUBSPOT | THURSDAY, NOVEMBER 15, 2012
[Websites] How to Add Pinterest's Buttons & Widgets to Your Website
Luckily, yesterday Pinterest also announced some other awesome tools and resources just for businesses, including a couple of brand new widgets that help you promote your business' Pinterest presence through one of your most powerful marketing assets: Your website! Didjya hear the news? Yesterday, Pinterest launched business accounts!
HUBSPOT | SATURDAY, SEPTEMBER 7, 2013
[Websites] What Millennials Really Want From Your Nonprofit’s Website
One area discussed in the report that stood out in terms of nonprofit online marketing strategies was the focus around a nonprofit’s website and how Millennials interact with it. More specifically, they want to connect with your organization through your website first and foremost, as well as through social media, your blog, and email.
BIZNOLOGY | MONDAY, MARCH 25, 2013
[Websites] 12 myths vs. reality on Search Engine Optimization (SEO)
few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. 90% click a website on the first page. TOP RANK GUARANTEES BUSINESS: A top rank behind keywords that matter drives visitors to a website.
WINDMILL NETWORKING | THURSDAY, NOVEMBER 1, 2012
[Websites] Unraveling the Mysteries of How Pinterest Generates Business!
Rebecca’s Soap Delicatessen generates more website traffic from Pinterest than any other site. Once you’ve set up your profile and have integrated Pinterest into your website, it’s time to grow that follower base! Be sure to pin a lot of great finds from other blogs and websites to those boards as well. Create boards.
DIANNA HUFF - B2B MARCOM | TUESDAY, AUGUST 6, 2013
[Websites] 50 Ways to Market Your Website to Generate Links
'Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Ever since, I’ve been thinking of the myriad ways you can market your Website to generate links. Radio ads (See: UTC Radio Ad Gets Me to Their Website ).
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 23, 2010
[Websites] Consider SEO Beyond Your B2B Website
Once these keywords are in place, and you begin using them in website copy, blog posts and social media profiles, look beyond those areas to other non-traditional uses of your keywords. What other ways have you used your SEO keywords outside of your B2B website and social profiles? Does Your B2B Website Meet Your Business Objectives?
EMAGAZINE B2B BLOG | TUESDAY, MARCH 19, 2013
[Websites] Do you know who is Linking to your Website?
When we try to make a website authoritative on particular topics, the number one method to creating that authority is content. The second most important aspect are links from other websites to your site. In this sense, the more popular you are, the higher your website is likely to be in the organic search engine rankings.
LEAD VIEWS | MONDAY, AUGUST 29, 2011
[Websites] Content Curation Best Practices
The corporate website is the digital face of your company. The corporate website is the digital face of your company. B2B marketing Content Creation Strategies Content Marketing Lead Generation Web Content B2B Content B2B content strategies content curation Content marketing Content Strategies website contentCurate, don’t spam.
HUBSPOT | WEDNESDAY, JANUARY 29, 2014
[Websites] Before & After: 6 Beautiful Website Redesigns [SlideShare]
Though you may''ve decided to give up on a New Year''s resolution or two, there''s one I think you oughta have your list: redesigning your website. We’ve compiled some of the best website transformations we''ve witnessed from HubSpot customers and detailed exactly why they’re so awesome. 'It''s already the end of January.
LEAD VIEWS | TUESDAY, APRIL 17, 2012
[Websites] 5 Important Skills for B2B Marketing in a Digital World
Websites. B2B Marketing Online B2B Social media B2B marketing Content Marketing SEO Web Content apps Demand Generation Search engine optimization social media websitesIn the 20th century, traditional marketing typically meant that vendors searched for customers. In the 21st century, a technology revolution (e.g., Social Media.
VERTICAL RESPONSE | THURSDAY, DECEMBER 5, 2013
[Websites] How to Strike While the Iron is Hot with Your Website Visitors
Let’s explore some real-life examples of three ways you can make the most of every website visitor (opportunity) you get. How many times have you visited a website and wanted to download a cool resource, or sign up for a free trial of a service only to be greeted with a form that had more fields on it than a college application?
HUBSPOT | FRIDAY, JANUARY 3, 2014
[Websites] 6 Undeniable Reasons Why Your Website Should Be Responsive
Even with this compelling evidence, the vast majority of business websites are still not mobile-friendly. In this post, we explain why having a responsive website is so critical to your marketing as well as some key considerations to keep in mind when designing a responsive website. 5) A speedy responsive website is key.
REVENUE JOURNAL | WEDNESDAY, APRIL 28, 2010
[Websites] Intranets: That Giant Sucking Sound
Tags: Website navigation Websites that sell
TOMORROW PEOPLE | FRIDAY, AUGUST 10, 2012
[Websites] Five Ideas for Getting People to Your Website
Creating a good website alone is not enough to increase the traffic to your website. According to Google, content is king, so ensure that you provide concise, unique and quality content throughout your website. Getting more traffic to your site involves lots of hard work which cannot be done overnight. Create a blog. Freebies.
FIFTH GEAR ANALYTICS | FRIDAY, JUNE 10, 2011
[Websites] How Do Consumers Find Websites? 2 Key Lessons.
When I think of attracting visitors to a website, I think of constructing as many pathways as possible into the site. The paths become the portal that transforms an unknown prospect to a recognized and all-important “site visitor”— someone who CHOSE to come to my site.
CONTENT MARKETING TODAY | FRIDAY, JULY 17, 2009
[Websites] A Small Business Website That Works: How Adventure Training Concepts Delivers on the Web
always loved the idea of what they were attempting to do but had never looked at their website, until I reconnected with one of the principals, Michelle Jones. But I would have been just as clear about who they are, what they do and how they can help my company from a quick visit to their website. Real training! Real results!
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
[Websites] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen. As a result, users don’t have to initially register to your website in order to verify their identity.
ENGAGE | WEDNESDAY, JANUARY 4, 2012
[Websites] 5 Tips for a Successful Website Launch
ve never been part of a perfect website launch (has anyone, truly?), but I’ve managed teams that have launched some pretty incredible websites. There are actions you can take, before and during your launch, to mitigate and manage risk when launching a website, app, email newsletter, or any other digital feature. What do you do?
MARKETING EDGE | THURSDAY, NOVEMBER 14, 2013
[Websites] Disgraceful PR from White House Communications Team
Public Relations healthcare PR Healthcare website HHS Obamacare Obamacare PR 'Flat out this is the worst communications and PR example of my lifetime. How in the world could anyone associated with the government Health Care Plan rollout, allow the President of the United. Quick and to the point.
SAVVY B2B MARKETING | TUESDAY, MARCH 1, 2011
[Websites] Savvy Toolkit: Website Improvement Widgets
In an increasing virtual world your website is increasingly becoming the "store front" for more and more companies. So if your website is your primary interaction with prospects and customers then you need it to be representative of the classy, thoughtful and savvy organization that you are.
HUBSPOT | MONDAY, SEPTEMBER 16, 2013
[Websites] What Mobile Buyers Are REALLY Doing on Your Website
Make sure that your website, blog, and any other content you share is just as optimized for mobile. How many times have you shared a website from one device to a sea of social followers on other devices? 'We are multi-tasking phenoms. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. Device Hopping.
CLIENT BRIDGE | TUESDAY, DECEMBER 13, 2011
[Websites] SLIDESHOW: Website Essentials
From HubSpot, here's a presentation about everything a website needs to be an inbound marketing machine. 25 Must-Haves for a Great Website. View Original Article
PUZZLE MARKETER | FRIDAY, AUGUST 17, 2012
[Websites] Interesting Marketing Trends of Small Businesses [Infographic]
Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Postal Service.
MEASURABLE MARKETING | FRIDAY, SEPTEMBER 23, 2011
[Websites] Mobile Websites for Higher Education
Marqui's friends at Lakeland College, a progressive, technology-embracing school in Canada, have recognized the incredible value of having a mobile website in the post-secondary education industry. They came to Marqui looking for a full website redesign, along with a brand new mobile website. Homepage. Zoomable Campus Map.
HUBSPOT | TUESDAY, MAY 31, 2011
[Websites] Twitter Launches New Follow Button for Websites
The new button makes it easy for website visitors to start following the Twitter accounts that are most interesting to them. Start by adding the new button to your website and/or blog! Copy the button's code and paste it into the HTML of your website or blog where you want it to appear. Watch the new followers start rolling in!
NUSPARK | SUNDAY, NOVEMBER 4, 2012
[Websites] A Brief Guide to Increasing Website Conversions with Video
More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions. For competing websites that tend to look the same, a video can personalize yourself, or your company mission. Humanizing yourself or your firm builds trust, and trust increases conversions. Keep as short as possible.
HUBSPOT | WEDNESDAY, DECEMBER 15, 2010
[Websites] 4 SEO Tips for Multi-Lingual Websites
Whether your website is in English, German, French, Spanish, or any of the other 200+ languages spoken around the globe understanding how to optimize your website to be found in the search engines is essential to every business's internet marketing strategy. Make Sure You Have Geo-Targeted Content. Spend Time on Keyword Selection.
SYNECORE | FRIDAY, SEPTEMBER 27, 2013
[Websites] Is Your Website Eco-Friendly?
However, he argues that the same information could be better served by creating slender, resource-saving websites. So how do you create this type of eco-friendly website? That’s right, what’s best for the environment also happens to be what’s best for your website users. 'Bike to work. Recycle. Take shorter showers. Sources: 1.
CEEKUE | FRIDAY, JULY 23, 2010
[Websites] No Website
A couple of days a go I read a post in which somebody warned about putting social media buttons on your website. These These buttons are leading visitors away from your website, while you should try to keep them there. There is no problem at all with putting social buttons on your website. No Problem.
SAZBEAN | TUESDAY, JULY 6, 2010
[Websites] How Google Indexes & Presents Your Website [Infographic]
While it’s not possible to know everything that Google does when it indexes your website and presents it in search results, this infographic from PPCBlog will help demystify the process just a bit. Click the image for a larger version. Infographic by PPC Blog.
HUBSPOT | MONDAY, MARCH 21, 2011
[Websites] How to Activate Facebook Insights for Your Website
So by now you've taken a look at some of my favorite B2C Facebook Fan Pages and my favorite B2B ones , and you're probably working hard to implement some of their strategies on your own page. At HubSpot simply having a "feeling" that something is working isn't enough. So how do you do this with you Facebook Fan Page? Are you using Facebook Insights?
INBOUND SALES NETWORK | TUESDAY, MAY 8, 2012
[Websites] If Your Website Is Designed To Sell, Why Do You Need Sales People?
If you are like most B2B companies, your website is all about selling your product or service. However, if your website alone could really sell your product or service, then why do you need sales people? Far too often, when I watch companies design their website they think it will do all the work for them. This is not unusual.
HUBSPOT | FRIDAY, JANUARY 31, 2014
[Websites] 10 Award-Winning Websites With Kick-Ass Designs
'Every once in a while I find a new website that makes me stop and stare. With that said, below are 10 world-class websites to win Awwwards in the last year. Norton knows that their audience cared about privacy and security, which is why this website is so powerful. It''s a modern-day masterpiece. 1) Norton: Enjoy Your Privacy.
ENGAGE | FRIDAY, AUGUST 5, 2011
[Websites] If Your Website Burst into Flames, What Would You Keep?
L ike an attic in an old house, websites tend to be a place where we set something down for the time-being, and that time-being turns into eternity. But our cluttered websites try to swim against this powerful current. But what if we designed websites like they were about to catch on fire ? And it ends up being very cluttered.
SAZBEAN | TUESDAY, JUNE 8, 2010
[Websites] Add WordStream’s Advanced Keyword Tools to Your Website for free
WordStream , provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. The Keyword Niche Finder, Keyword Grouper, and Keyword Tool can be added to a website via WordStream’s widget generator with customization options. Free Keyword Niche Finder.
B2B LEAD GENERATION BLOG | SUNDAY, FEBRUARY 26, 2012
[Websites] B2B Lead-Gen: Top tactics for a crisis-proof strategy
In 2011, only four tactics were considered “very effective” by 20% or more of the audience: Website design, management and optimization. Website Optimization: 7 ways to reduce the perceived cost of lead generation offers. Lead Generation Email marketing lead generation SEO tactics trade shows website design
DIANNA HUFF - B2B MARCOM | MONDAY, JUNE 18, 2012
[Websites] Generating B2B Website Leads – 31 Tips!
If you missed my Facebook campaign in May on generating leads for your small business B2B Website, you can now access the entire presentation via SlideShare. 31 Tips for Generating B2B Website Leads. Please share this with your network. Thank you! And, if you like it, consider following me on Facebook. B2B Web Marketing
HUBSPOT | FRIDAY, JUNE 25, 2010
[Websites] 10 Common Website Mistakes and How to Fix Them
While hosting the past few Website Optimization Webinars , I've noticed that many businesses could benefit from similar easy fixes to their websites. All of these mistakes are easy to identify for free using Website Grader. 10 Common But Easily Fixable Website Mistakes. Website Fix #4: Diversify your keywords.
B2B MARKETING TRACTION | SATURDAY, OCTOBER 30, 2010
[Websites] How to Optimize LinkedIn Profile Website Links
Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Instructions on Optimizing Your LinkedIn Profile Website Links. This is OK, but who wants to click on a link that says “My Website?” Tweet. If you prefer to read the instructions, I’ve provided them below.
B2B MARKETING BLOG | MONDAY, NOVEMBER 7, 2011
[Websites] The Microsite Effect on Lead Generation
Interactive Interactive PR Marketing mobile marketing Public Relations social media B2B Marketing B2B PR Branding Christopher Raymond lead generation microsite websiteWhen it comes to lead generation, the Internet is the single most important tool employed by marketers today.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 16, 2009
[Websites] How to Make Your B2B Website More Buyer-Centric
Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. It should go without saying that your website should be aimed at your prospects and customers, but, perhaps surprisingly or not, this isn't often the case. tell them!
HUBSPOT | MONDAY, SEPTEMBER 2, 2013
[Websites] How to Embed a Pinterest Board on Your Website [Quick Tip]
4) Copy the code from this section wherever you like in your blog post or website. pinterest--> </a> </center> And here''s what an embedded board look like on your website or blog: Pretty easy, right? 'Last week, I ran into a problem. and somehow, it did! was pumped. Their response? It''s a cinch!
HUBSPOT | MONDAY, OCTOBER 11, 2010
[Websites] Answered: 10 Questions About Website Redesign
Website redesign can be lethal or liberating for your business. Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. How important is the use of video in website design? gradual approach to website redesign is easier to undertake than a sudden redesign.
WRITING ON THE WEB | WEDNESDAY, DECEMBER 12, 2012
[Websites] My Business Website: Content for Customers… or SEO?
Should my business website focus on keywords and getting search engine results ? ” The challenge: You want to make sure that your business website is fresh, attractive and informative. People visiting your website want to see something that piques their curiosity in you and your products and services.
B2B MARKETING TRACTION | TUESDAY, JULY 9, 2013
[Websites] Why Google Doesn’t Like Your Flat Website
One way websites are flat is in terms of content. Another way websites are flat is in terms of architecture. We marketers love tracking website traffic and our offline marketing. It’s time to understand your value proposition, have a differentiator, be unique and get creative when you generate content on your website.
B2B MARKETING TRACTION | THURSDAY, MARCH 21, 2013
[Websites] B2B Marketers: Why a Penguin is Still Ruining Your Website
How could something as innocent-looking as a penguin almost ruin your website? If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. worked. You can recover.
MARKETING INTERACTIONS | MONDAY, MARCH 16, 2009
[Websites] The 60 second marketing website challenge
We all like to think of our websites as destinations that serve to engage our prospects and customers. But this article from eMarketer — Has the Internet Made You More Productive — delivers a clear challenge to your website content. It also means you need to provide a clear path for them to continue to click deeper into your website.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, OCTOBER 25, 2013
[Websites] Can CMOs Master The Customer Experience For Hispanic Shoppers?
Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design CMO CMOs Hispanic Responsive Design Website Design 'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the U.S. Census Bureau , nearly 17 percent of the U.S. million in 2000 to 50.5 by 2050.
B2B MARKETING BLOG | WEDNESDAY, APRIL 11, 2012
[Websites] 404 error pages: Sometimes its not always what you see that’s important
Branding Interactive Lead Generation Web-centric marketing 404 error page Christopher Raymond website website developmentWe’ve all been there before, type a web address, select a bookmark, or click on a link and you get this: Default 404 error page – yuck, right? Why do we continue to suffer like this?
WRITESPARK | TUESDAY, FEBRUARY 12, 2013
[Websites] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
Four Tips to Guarantee Freelancer Websites Deliver Great Results By Christine Farrier . few posts later, both the websites and I. Your website, a trade. Working with Writers elance finding a freelance writer freelance copywriter freelance websitesThe current. their personal and corporate standards of professionalism and.
HUBSPOT | WEDNESDAY, AUGUST 14, 2013
[Websites] How to Nail Down the Perfect Website Navigation
'It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. What to include as part of your main navigation can be a hotly contested topic inside your organization, and it could mean the difference between a website conversion and a bounce. Card Sorting Practice.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 25, 2013
[Websites] How to Optimize Your Website for Sales Prospects
First, a website is an experience. Notice how I have purposely wrote all of the best website usability practices starting with the word “Clients.” That is because websites meant to generate sales leads must be designed, built, and updated with clients in mind. Clients hate to read. And this is only in best-case scenarios.
BIZNOLOGY | FRIDAY, AUGUST 10, 2012
[Websites] How many pages are on your Web site?
Internet Marketing CMS Content management system Webmaster WebsitePhoto credit: iconolith. Now, those of you running small Web sites may be snickering at this point—you know how many pages you have, for Pete’s sake. And if you forget, well, you know how to count. They need to use some method of estimating their total number of pages.
SAZBEAN | FRIDAY, FEBRUARY 1, 2013
[Websites] Website Improvements to Boost ROI
Many business websites are little more than brochures online. Businesses have websites because they feel they have to, but a business website can be a powerful lead and sales generator. Website Improvements to Boost ROI from Sazbean Consulting. Analytics Design Marketing Usability
MEASURABLE MARKETING | FRIDAY, JANUARY 20, 2012
[Websites] Have a Mobile Website? If Not, Here's Why You Should
If you find this post useful, be sure to register for Marqui's free live webinar, The Marketer's Guide to Taking Your Website Mobile , on Tuesday January 31 @ 10:30-11:30AM PST. whopping 70% of companies have not optimized their website for the growing number of mobile consumers. It already is. The time for delay has long passed.
TRADESMEN INSIGHTS | WEDNESDAY, MAY 30, 2012
[Websites] Manufacturers – Do you Have These Five Essential Website Elements?
With all the marketing activities we are all doing today, we sometimes forget to review some of the old standbys like your website to make sure it’s current. In order to make the most of the increase in online activity, manufacturers need to create a website that meets buyer expectations at each step of the purchasing cycle: 1.
SAZBEAN | TUESDAY, FEBRUARY 8, 2011
[Websites] Social Media in 15 Minutes Per Day
subscribe to a bunch of blogs and websites using Google Reader so I can quickly scan through headlines for valuable content. There are a lot of free and paid templates for WordPress that can allow you to combine your blog and website into one place online. reputation social social networking tumblr website wordpressThoughts?
BIZNOLOGY | MONDAY, MAY 21, 2012
[Websites] Should I stay away from highly competitive keywords?
Paid Search AdWords Contextual advertising Google Keyword organic search small business Tools WebsiteImage via CrunchBase. If you’ve used Google’s Keyword Tool, you’ve probably seen the column called “Competitiveness”–low, medium, and high. The The low. they usually run about the same. But consider this.
TOMORROW PEOPLE | FRIDAY, OCTOBER 28, 2011
[Websites] Websites With More Content Generate More Customers [New Infographic]
Our research shows that websites that create lots of content , build active social media profiles , and blog regularly are much more successful online than their peer. How do you act big? This isn't a surprise though - We've all known that blogging, social media, and great content were the keys to successful inbound marketing.
HUBSPOT | MONDAY, NOVEMBER 28, 2011
[Websites] The First 3 Steps to an Instantly Mobile-Optimized Website
But what do you really need to do to make sure your website is mobile-optimized ? Here are the top 3 essentials for a mobile-optimized website. Create a Mobile-Friendly Version of Your Website. There are 2 ways you can implement a mobile version of your website. Have you mobile-optimized your business website yet?
EMAGAZINE B2B BLOG | TUESDAY, MAY 1, 2012
[Websites] Think of a House – Website Builds Demystified
One of the greatest challenges in working on a web project is that so much of the planning work feels abstract, and the building of the site itself is mostly behind the scenes. If you’ve ever done any type of home building or remodeling project though, you already have the understanding you need. With web [.]. B2B Web Strategy
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 10, 2013
[Websites] Your Testing Program: Smart Ways to Get Your Team On Board
Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. Does the experience on the website match the brand promise? eCommerce Optimization Testing a/b testing Conversion Rate cross-functional teams ecommerce Multivariate Testing Website testing Really?”).
HUBSPOT | FRIDAY, JULY 27, 2012
[Websites] Facebook Launches New & Improved Recommendations Plugin for Websites
Yesterday, Facebook launched a new social plugin for website owners called the ' Recommendations Bar.' Let's start with the existing Recommendations Box , a plugin you can install on your website, and one that has been around for quite a while. walked through the process myself on Mashable's website to understand exactly how it works.
BLOG MY CALLS | MONDAY, JULY 2, 2012
[Websites] 7 Reasons Your Website (Might Be) Failing
In other words, everyone searches for you before they call, visit or show pu on your website. With that information in mind, it is critical to have a super-awesome website, market that website like a banshee, and track whether that marketing is successful. Here are 7 reasons your website might be failing
BIZNOLOGY | FRIDAY, JUNE 1, 2012
[Websites] Search marketers battle Panda, Penguin, and other Google animals
But I know that some people are worried about skunk or seabass or walrus or whatever is coming next… Monthly Newsletter Organic Search Algorithm content Google Panda penguin search Search engine optimization WebsiteImage via CrunchBase. First, in early 2011, it was Panda. Not sure what the next algorithm will be named–skunk?
CLIENT BRIDGE | MONDAY, SEPTEMBER 12, 2011
[Websites] INFOGRAPHIC: Keeping Visitors on Your Website
From KISSMetrics, here's an infographic of the top eight webpage characteristics that cause visitors to leave a website. Avoiding these examples of what not to do is essential to a good content marketing strategy. View Original Article
DIANNA HUFF - B2B MARCOM | MONDAY, JUNE 11, 2012
[Websites] Welcome to My New Site
DH Communications News New WebsiteIf you’ve been to my site or blog before, you can see I’ve made some big changes. They’ve been a long time in coming. noticed a shift in my business a few years ago. kept getting what I referred to as these “ Web overhaul projects.” ” I didn’t know what to call them.
EMAGAZINE B2B BLOG | TUESDAY, NOVEMBER 13, 2012
[Websites] eMagine Launches New Websites
eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Below is a sampling of some new website launches, and the services eMagine provided: NJM Packaging. eMagine designed both an English and French version of their website, and is providing hosting. Galatea.
MODERN B2B MARKETING | TUESDAY, OCTOBER 11, 2011
[Websites] Best Practices in Online Marketing to Small, Mid-sized and Growing Companies
Here is what I learned just by looking at some websites: Don’t burry free trial or demo offers on your website. Instead, make them the primary call to action, highlighted in the banner of your website home page. Avaya: On the small business page of the Avaya website you see Mobile is one of the main themes.
EMAGAZINE B2B BLOG | THURSDAY, JANUARY 31, 2013
[Websites] eMagine Launches New Websites
eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Below is a sampling of some new website launches, and the services eMagine provided: Permatex. We use this blog to provide educational material for our visitors on these subjects. Cortendo. Volicon.
BIZNOLOGY | MONDAY, OCTOBER 8, 2012
[Websites] 7 Tips for Getting More Local Website Traffic
Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. Before you start any website project, you need a reliable place to host it. Photo credit: Wikipedia. For small businesses in particular, generating local traffic is key.
EMAGAZINE B2B BLOG | THURSDAY, MARCH 3, 2011
[Websites] Social media… terrific, but not a replacement for your website
Despite a fair level of continuing skepticism about social media, we’ve heard voices from the polar-opposite camp suggesting that businesses embrace social to the extent of actually abandoning their websites! B2B Web Strategy Social Media
INDUSTRIAL MARKETING TODAY | TUESDAY, SEPTEMBER 6, 2011
[Websites] Industrial Blog Sites Revisited
The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. The ability to self-manage content updates with a built-in content management system (CMS) of a blog site is one of the most requested “must have” features of industrial website redesign RFQs. However, this needn’t be the case.
B2B LEAD GENERATION BLOG | THURSDAY, NOVEMBER 10, 2005
[Websites] B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content
» Winning the Complex Sales Cycle with Thought leading Content David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. For lead generation, the concept of thought leading content should go beyond the website. agree. This is where lead nurturing fits in. Budget: Can I afford it?
HUBSPOT | WEDNESDAY, JUNE 1, 2011
[Websites] What Do 76% of Consumers Want From Your Website? [New Data]
I'm in the process of doing some research for the upcoming Science of Website Redesign webinar, and I just found one piece of data that was so interesting, I decided to blog about it right now. 76% of consumers say the most important factor in a website's design is "the website makes it easy for me to find what I want.".
HUBSPOT | FRIDAY, MARCH 16, 2012
[Websites] 7 Places You Need to Publish Content on Your Website (Beyond Your Blog)
Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website? News Room. That's a lot of content! Answers.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 2, 2010
[Websites] Inspired by Sesame Street: 10 Ways B2B Marketers Can Improve Their Websites
Sesame Street has a different, simplified version of the website for mobile, which is something all B2B organizations should consider. Check out this section on her website dedicated to B2B mobile marketing if you're looking for ideas on how to get started.). Or, what other non-B2B website inspire you? Handy, huh?