Marketing Interactions

FEBRUARY 20, 2022

And, if you happened to visit their website during your information gathering, you’re showing even higher intent. Meanwhile, vendors who sell a product that could answer the challenge your problem presents have spotted you on their intent data radar. Yep, it was that afternoon of searching you did on keywords they’re tracking.

Top of Funnel 88

Top of Funnel B2B Peer-to-peer Lead Scoring 88

Marketing Interactions

JUNE 20, 2021

Marketing redesigns the website in preparation for a big, new product update. The use cases they choose differ from those on the new website. Confusion also makes it easier for customers to jump to an infinite number of alternatives where they perceive everyone to be on the same page.

B2B 62

B2B Marketing Management Customer Satisfaction B2B Sales 62

Marketing Interactions

OCTOBER 24, 2021

As a case in point, many sales reps don’t use their company’s website with customers because they feel it’s too much “marketing fluff” that’s not meaningful. (If And I suggest you get buy-in from all parties involved for the areas that concern them. Even better, ask for their input.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

JUNE 4, 2017

Yes, you can still measure increases to website traffic, but the focus will now be on activity by target accounts, not just any viewer of your website. It’s not just a marketing job, but a team job. Metrics can now be focused on pipeline, momentum, and opportunities won. See the Simplified Content Decisions section above.).

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64

Marketing Interactions

AUGUST 8, 2021

When you model the mapping of your website and you tag pages in the taxonomy for product and solution, as indicative of intent, do you consider the impact of content that’s designed to help people assess what change entails? So back to the intent data platforms.

Buy 62

Buy Work Management Lead Ranking Marketing Management 62

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. There’s nothing inherently wrong in this with the exception that the identification of “buyer” comes with a lot of baggage.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

MAY 21, 2018

of companies maintain consistent content scores across the various types of content on their websites. But the Global Content Impact Index, Technology Edition finds that only 36.4% Financial Services companies fared a bit worse at 33.3% consistency with their content.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

JUNE 23, 2017

Don’t overlook competitor websites, blogs, and social media accounts. You’ll also want to search for analyst and industry reports that are relevant to the project. Remember to review industry portals, related thought leader blogs, and job listings. You may find a gap that presents an opportunity to capitalize on an overlooked channel.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

SEPTEMBER 30, 2018

Even the corporate website now includes the capability to share content and comment on the company blog, if not elsewhere. Social Relevance: From a channel perspective, most marketers have confronted the reality that many of the new channels—if not based on social networking—certainly include an element of social.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

JUNE 23, 2017

For example, just because videos get the most traffic on your website doesn’t mean videos are the persona’s content of choice. When you understand where you need to be for the best effect, you can spend your time and resources perfecting those areas, rather than chasing everything that moves.

Buyer Personas 64

Buyer Personas B2B Marketing Marketing Strategy Marketing & Strategy 64

Marketing Interactions

MAY 21, 2018

Align your messaging with your brand’s attributes so the experience is fluid when your customers experience your brand in other channels or visit your website. You want to stay professional but come across as friendly. Just remember to avoid jargon or acronyms that your customers won’t immediately understand. Identify yourself.

SMS 48

SMS Business Class Ad Frequency 48

Marketing Interactions

MAY 23, 2018

Publish opt-in information on your website, as a P.S. in your emails, in social posts, on in-store posters, in direct mail, at the end of your white papers, and other marketing collateral, as is relevant to your campaign. How many messages they can expect per month. Best practices advise 2 to 4 messages per month. How to join.

SMS 58

SMS Campaigns Marketing Automation Services Opt-out 58

Marketing Interactions

MAY 23, 2018

Mobile marketing means more than a mobile-responsive website. And, it’s important to realize that data can show you what people do, but it has yet to be able to tell us why. This is why we need to stay close to our customers. It keeps the human in our communications. Leverage Mobile.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118