The Point

MAY 16, 2019

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I know immediately, at a glance, without scrolling, that I’m being invited to a live Webinar. * Sell the Offer, Not the Product. *

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Webinar Metrics Creativity Paid Search Agency B2B Sales 100

The Point

JUNE 27, 2018

Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? And yet, I believe it makes a compelling case for why their GDPR Webinar is worth the investment.

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Webinar Metrics Emarketing Paper Tips 159

Martech

AUGUST 9, 2022

The post Webinar: What ad channels work best for your brand? Join experts at MNTN who share performance metrics used to determine the effectiveness of ad channels they’ve tested—whether it’s a new social channel or even Connected TV. appeared first on MarTech.

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Advertising Channels Webinar Metrics Ads Branding 109

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Photo by Brett Jordan on Unsplash.

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Marketing Report Email Marketing Co-Registration Privacy 246

Martech

JUNE 29, 2022

Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave. The post Webinar: Work smarter, not harder, to give customers what they want appeared first on MarTech.

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Marketing AI Webinar Metrics Advertising Channels Personalization 95

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

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Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

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Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

JULY 17, 2018

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

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Webinar Metrics Paid Content Paid Search Agency Allocation 255

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

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Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. What are marketing work management solutions? Work management solutions cover the management of individual and team workflows and workloads, whether for a project or organizational operations. Dig deeper: What is marketing work management?

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Work Management Marketing Management Resource Management Allocation 123

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year!

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Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Litmus

FEBRUARY 17, 2022

Didn’t make the live webinar? We’ve highlighted some questions from the webinar, along with our responses, below. Leslie recommended getting clear on what information you need and for what purpose, then working with your data, analytics, and/or CRM team to figure out the best way to get that data. We recorded the whole thing.

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Webinar Metrics Work Management Personalization Marketing Management 83

Biznology

OCTOBER 9, 2020

CEOs are feeling pressured to take more of a public stance on social issues via social media and many employees are feeling disenfranchised as the result of COVID-19, either because they are working remotely, are on the front lines as essential workers, or have lost their jobs due to the economic impact of the pandemic. Yes: 40% No: 60%.

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Webinar Metrics Consulting Social Media Activities 197

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

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B2B Thought Leadership Work Management Thought Leadership B2B 141

SmartBug Media

JANUARY 11, 2023

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. However, if budget is an issue, my recommendation would be Zoom Webinars. Create a new webinar in Zoom.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

Zoominfo

JANUARY 26, 2021

They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption. Coming soon: A new work environment. Figure 1 : Zoom, Go-To-Webinar, and Webex saw significant growth due to work-from-home demands.

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Zoominfo Budget Programs Gartner Pricing 246

Biznology

JULY 1, 2020

Our recent research on the challenges and long-term effects of COVID-19 to businesses, leaders and employees clearly shows there is and will continue to be a tremendous focus on modifying organizations’ remote work policies and processes, workforce configuration, employee engagement and internal communications strategies.

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Webinar Metrics Customer Surveys Research Organization 196

Launch Marketing

MARCH 17, 2022

In remote and hybrid working environments, webinars have become increasingly popular due to the ease of access and ability to watch on-demand, any time. Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget.

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Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Adobe Experience Cloud Blog

MARCH 25, 2020

Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Many best practices focus on maximizing registrations, but webinar attendance is what matters most.

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Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

Search Engine Journal

SEPTEMBER 28, 2021

The post How to Make Paid Social Work for Lead Generation [Webinar] appeared first on Search Engine Journal. Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social, with expert guest Garrett Mehrguth.

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Lead Generation Webinar Metrics Generation Marketing Qualified Leads 75

Contently

OCTOBER 5, 2020

Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Every month or so, we host a webinar. For years, that encapsulated our promotion strategy, which meant webinar leads were both predictable (which is good) and flat (not as good). Making some changes.

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Webinar Metrics Banner Ads Advertisements Advertising 177

Martech

NOVEMBER 30, 2022

You can now reach them whether they’re unwinding after work with reality television or streaming their favorite films on the weekend. Learn more by attending “Putting in the Work: Understanding B2B Audiences on Connected TV,” presented by MNTN. Click here to view more MarTech webinars.

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Webinar Metrics Advertisements Advertising Television marketing 101

Marketing Insider Group

MARCH 18, 2021

Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. What you need is a strategy that actually works. Hosting webinars is a great way to solidify your thought leader position. Revisit Your Plan. Sources: S.

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Social Media Work Management Webinar Metrics Social Marketing 361

Search Engine Journal

OCTOBER 5, 2021

The post SaaS Marketers: The Paid Social Approach That Works for You [Webinar] appeared first on Search Engine Journal. Discover how B2B and SaaS companies can manage paid social advertising more effectively and what is at stake.

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Paid Social Agency Webinar Metrics Work Management Social Marketing 68

Webbiquity

SEPTEMBER 11, 2018

These are a few of the questions that will be answered in a webinar on Tuesday, September 18th, hosted by B2BMarketingZone.com. The webinar will present some key insights from the forthcoming report, How B2B Marketing is Changing in 2018 (and 2019), supplemented by other recent research findings.

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Webinar Metrics B2B Marketing Planning B2B 142

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Westover, PhD Human Capital Innovations, LLC Contact Jonathan H.

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B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Your theme is the cornerstone of your webinar’s success.

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Webinar Metrics Planning Tips Co-Registration 52

Launch Marketing

JUNE 16, 2021

Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year.

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Webinar Metrics B2B Marketing Tips Planning 133

Vidyard

AUGUST 26, 2020

Webinars are one of the best uses of your online event bandwidth. One of the top tools for hosting webinars is Zoom. In this guide, we’ll dig into everything you need to know about how to use Zoom Webinar—from pre-webinar prep to post-webinar followup. Zoom Webinars 101 1.1 Zoom Webinar vs. Meeting 1.2

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Webinar Metrics Co-Registration Bandwidth Demand 147