Marketing Interactions

SEPTEMBER 14, 2021

One persona is visiting your website, but your content is written to engage another. A B2B buyer attends a webinar on a topic of interest and is then routed to a follow-up or nurture program on some other topic without any kind of transition or tie between the two to establish relevance.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Marketing Interactions

AUGUST 15, 2021

Heck, if I view five web pages in 3 days and download a paper, I’d be an MQL at a lot of websites and routed to sales. Although I can’t figure out how I fit the firmographic score or match an ICP for most of the company websites I visit. Did they read them in the same website session? Downloads and Events (webinars).

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

NOVEMBER 29, 2021

Get clarity on why to solve [X problem] in this short webinar on Thursday. This includes webinars, events, and meetings. Given the content they’re viewing on your website, which CTA makes the most sense at that time? Book 15 minutes to get your specific questions answered. Subscribe to a 5-part series on getting [this outcome].

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

OCTOBER 24, 2021

If they speak at conferences or on webinars, record, transcribe and use their presentations as source information for content. As a case in point, many sales reps don’t use their company’s website with customers because they feel it’s too much “marketing fluff” that’s not meaningful. (If Even better, ask for their input.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100