Summary

• 2:26 – How have clients adapted their marketing
• 4:13 – What notable changes have your clients seen since 2020?
• 7:12 – How does ABM compare now vs pre COVID-19?
• 16:54 – What ABM programs do your clients deploy?
• 27:43– How to bridge the gap between sales & marketing
• 32:12 – How to maximize your social presence?
• 34:52 – How SWZD’s State of IT report can help tech marketers plan their ABM initiatives?
• 45:03 – How to engage with buyers through digital channels?
• 55:45 – How to improve email efficiency in ABM