Webbiquity

APRIL 28, 2020

On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns. The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing.

Planning 313

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 313

Webbiquity

MAY 20, 2020

However, 81% said they would replace some or most of those planned live gatherings with webinars or other virtual events. Asked how they would reallocate unused live events budgets, enterprise marketers put content creation, hosted webinars, search advertising, and paid social media at the top of their lists.

Event Marketing 215

Event Marketing Marketing Budget Creation Planning Peer-to-peer 215

Webbiquity

SEPTEMBER 26, 2017

Add Webinars. Webinars can be a powerful tool to generate new leads and keep them engaged with your company. Author and entrepreneur Neil Patel brought in 518,399 visitors and 16,394 leads by offering webinars. There are many marketing tools you can use to create a simple webinar, such as ClickMeeting.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Webbiquity

MAY 30, 2019

For example, if one segment of your audience has attended a webinar you hosted, you can personalize their newsletter update with an excerpt from that webinar. Or you could offer them a discount on one of the products or services that were mentioned during the webinar. Image credit: 6 Essentials for email targeting.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

SEPTEMBER 22, 2020

However, channels that still work well include webinars and online events (if compelling and well done), display ads, and “content syndication via email.” For B2B technology marketers, in-person events are pretty much out for the moment. Reaching people by phone is difficult, and standard email marketing is less effective.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Webbiquity

APRIL 7, 2020

We have been relying on social media content , word of mouth, virtual networking, and webinars. We have recently started a webinar series to share more of the fundamental skills around productivity. This has left me with a “Now what?” question and new considerations. We are revising our strategy in light of the pandemic.

Work Management 266

Work Management Marketing Management Burn Rate Word of Mouth 266

Webbiquity

MARCH 30, 2021

You can live stream webcasts and webinars to generate leads, directly sell services or products, and improve customer engagement on your website. You can also help prospects by streaming Q&A sessions, product walkthroughs, and webinars after knowing what they are looking for. Leverage User Analytics for Future Campaigns.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

SEPTEMBER 19, 2017

In other words, marketing success correlates weakly, if at all, with whether a content team focuses primarily on producing blog posts, ebooks, social media campaigns, podcasts, or webinars. Ebooks, checklists, online tools, and white papers can be effective at top-of-the-funnel lead generation, while webinars are effective mid-funnel.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

FEBRUARY 15, 2022

You collect them from people who visit and interact on your site by engaging in calls-to-action, such as completing a form or registering for a webinar. From where do you collect them? You also collect contact information from people who attend events, whether at an in-person tradeshow or a virtual presentation. This is about who.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

MARCH 17, 2017

This is can be done with webinars and video sales letters, for example. It occurs as people sign up or exchange their contact information for any asset of value: an informative newsletter subscription, webinar registration, contest entry, white paper or eBook download—the possibilities are almost endless.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Webbiquity

MARCH 13, 2019

Register for a webinar , a seminar, or a newsletter. I could certainly see passive IT candidates exploring their options and downloading a market or salary report, attending a webinar on a topic of interest, or entering a programming contest. It builds our blog readership, our email list, our webinar attendance.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

OCTOBER 28, 2020

Your site should have multiple ways and reasons for for visitors to fill out their contact information (Contact Us, subscribe to our blog, download an ebook, register for a webinar, etc.).

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Webbiquity

JANUARY 18, 2024

For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

MAY 3, 2022

Somewhat more surprisingly, the largest share (62%) still want to attend webinars. Not surprisingly, after our enforced isolation, 54% of attendees want event organizers to offer in-person networking events. Demand for podcasts has also increased.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Webbiquity

JANUARY 19, 2023

This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer. Therefore, B2B marketers must focus on creating an ongoing relationship between the company and its prospects.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

APRIL 13, 2021

” Unlike a podcast that’s recorded live, or most webinars, there’s no option to access a Clubhouse discussion after the fact, on your schedule. But as Mark Schaefer has pointed out , content on Clubhouse is “happening right now and never again. If you’re not there, you miss a conversation forever.”

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Webbiquity

AUGUST 1, 2019

At mid-funnel, invite prospects to register for a webinar or a free trial. Valuable content: Offer something of value to your sales prospects before expecting something in return (other than their basic contact information). At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

MARCH 31, 2022

Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach. For example, if you sell design or animation software , you will need to work with professional graphic designers because they have the capacity to understand your product and audience.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

JULY 19, 2022

For example, you might measure how many people attended your webinar, the number of leads you gathered from it, and audience engagement levels (such as how long attendees stayed and the volume of chat activity.). They are easier to measure and help you determine, in retrospect, how the event went.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Webbiquity

OCTOBER 14, 2014

A 47-Point Guide for First-Time Webinar Success by MarketingProfs. Brendan recommends starting off by showing vulnerability with some self-deprecating humor. 13 Ways to be an Awesome Guest Speaker by SlideShare.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Webbiquity

JUNE 2, 2020

Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Guest post by Simon Choi.

Peer-to-peer 195

Peer-to-peer Storytelling Ideal Customer Profiles Conference 195

Webbiquity

JUNE 16, 2015

– Webinars (63%). The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). Less than a third said webinars, while a quarter value inforgraphics and social media activity. ( 22 Content Marketing Facts and Statistics. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

OCTOBER 30, 2018

You can learn more about code updates and SEO best practices by reading blogs, attending webinars and live conferences, and talking to experts. They are among the most important factors in both website speed and maintenance, along with search engine optimization (SEO) skill.

Small Business Marketing 178

Small Business Marketing Marketing Websites Conversion Practices 178

Webbiquity

JUNE 7, 2018

Conduct webinars on topics related to your industry. Even if you already have a content marketing strategy in place, make sure you’re using the latest tactics to amplify its effectiveness. Including the following elements in your content can help achieve your lead generation goals: Create viral content.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

JUNE 25, 2012

While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

MAY 20, 2010

Webinar Marketing Tip – Use Those Precious Last Few Minutes Before The Webinar by Nurture. For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. A helpful reminder about the importance of reminders. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

SEPTEMBER 12, 2023

They provide more value for marketers and a superior experience for attendees compared to webinars and virtual gatherings. Attendees prefer in-person or hybrid events (68%) by more than two to one over webinars and virtual events (32%). That’s the core message from The State of In-Person B2B Conferences report from Bizzabo.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

FEBRUARY 16, 2016

Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). A similar percentage also use webinars. Most marketers are not satisfied with the effectiveness of their lead-generation programs. 4% say their lead-generation programs as not effective at all. MediaPost ). MediaPost ). Iconsive ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

MAY 28, 2014

Security SaaS Example: Once per Month – Put on a unique, case-study (social proof)-oriented, educational webinar for all current clients – soft pitch to add-on services and consulting. Below are some examples that might fit different business models.

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

Webbiquity

APRIL 21, 2020

We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. The industry’s thirst to better understand how to be more productive continues to grow and we leverage that whenever possible.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Webbiquity

APRIL 4, 2016

Don’t miss the chance to send them an article or webinar—mentioning your brand of course. If someone is talking about an influencer, they probably want more of their content. If you’re not engaging with your prospective customers on social media, you can bet your competitors are.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

JUNE 24, 2013

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. registering for a webinar, downloading a white paper, or subscribing to your newsletter). Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

MAY 10, 2011

Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 100

ROI Generation Advertising Agencies Case Studies 100