LeadSloth

AUGUST 24, 2010

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

JULY 16, 2009

Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. Tags: Social Media Monitoring b2b lead generation blogging digital papercuts jame-ane ervin jeffrey l cohen LeadSloth linkedin social media twitter Webinars. She got a 400% increase in leads! Let me know what you think!

Lead Generation 100

Lead Generation Social Media Sales Qualified Leads Generation 100

LeadSloth

JUNE 18, 2010

This video is a preview of Tuesday’s webinar “ 7 Steps to Finding Untapped Revenue in Your Marketing Database “, which covers a comprehensive 7 step process to design a lead nurturing strategy. If you’d like to attend the webinar, please register here: https://www2.gotomeeting.com/register/594743683.

Top of Funnel 100

Top of Funnel Marketing Funnels Lead Nurturing Sales Qualified Leads 100

LeadSloth

JULY 10, 2009

Ken Molay, Webinar Blog. Demand generation is not complete without covering Webinars, one of the key lead generation programs. Ken’s blog full of useful webinar ideas. This is a resource website with information on marketing automation vendors, podcasts, webinars and blogs. Net-Results blog. Upshot Institute.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

SEPTEMBER 3, 2009

Together with Craig Rosenberg (aka The Funnelholic) of Tippit she presented a webinar called The 9 Metrics Every Marketer Must Track. This webinar shows how to focus on the correct metrics rather than on gimmicks. In the webinar, Megan mentions the following key performance indicators: marketing sourced pipeline. Key Metrics.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

AUGUST 11, 2010

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Webinar: The Secret To Creating Lead Nurturing Content That Converts. To learn how, attend Tuesday’s 30-minute webinar. Here are the 25 articles that I liked best. Register today: [link].

B2B Marketing 100

B2B Marketing Content Marketing Planning BtoB 100

LeadSloth

SEPTEMBER 8, 2010

By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). Live Webinar: Seven Strategies for finding hidden revenue in your marketing database. Should you look at Marketing Automation options first?

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

OCTOBER 18, 2010

However, many organizations have more good content than they realize: check old blog posts, recorded webinars and other valuable content. Webinar, Tue 10/19: Using Lead Nurturing to Turn More Leads Into Revenue. With people, processes and content in place, you are well on your way to Marketing Automation success!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

AUGUST 10, 2010

Please leave a comment with your prediction… Webinar: The Secret To Creating Lead Nurturing Content That Converts. To learn how, attend Tuesday’s 30-minute webinar. With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. Register today: [link].

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation Automation 100

LeadSloth

AUGUST 31, 2010

Not just eBooks, blog posts and webinars, but especially email content. Lead Nurturing depends on great content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. However, a good email can make the difference between a 2% click rate and a 12% click rate.

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

LeadSloth

AUGUST 17, 2009

By the way: on August 19th Marketo has a webinar about lead nurturing and on August 20th Silverpop has a webinar about lead scoring (hopefully a recording will be available afterwards). Read them both! Why Lead Management. Both books do a good job of describing why you need Lead Management.

Lead Management 100

Lead Management Lead Ranking Lead Scoring ROI 100

LeadSloth

OCTOBER 20, 2009

You choose the mix of channels that they prefer (ebooks, webinars, video, blogs, podcasts, and so on) and create compelling content. In the new situation your read from the top down. You start defining the personas that you target, and you find out how to reach them through Social Media. Black and White.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

OCTOBER 20, 2010

During their presentation they set up a simple webinar campaign on the fly. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). I attended the session with Siteworx, an early adopter of Eloqua 10. They are raving about Eloqua 10. That was very intuitive. Also, the application was very fast and responsive (they used the beta 2).

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Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

AUGUST 11, 2009

Jep: What kind of conversion offers (whitepapers, webinars, trials, etc.) Terry: Trials, then webinars, then white papers. There is no set amount of fields that are best. We have never found microsites to be a good investment of our time. do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

OCTOBER 15, 2010

The big announcement was an upcoming integration with Webinar software, starting with Webex. It’s a big contrast with Pardot’s pragmatic approach, in which they give every lead a 60 second look – manually – and then decide how to route the lead. Webex Integration & Other Product News.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

AUGUST 30, 2009

One of the best examples is in Marketo’s “Secret Sauce&# webinar. Lead Generation: with close loop measurements, you can easily see the effectiveness of each lead generation campaign. You improve your investment-to-pipeline ratio by focusing on the most cost-effective lead generation sources. Lead Nurturing fixes funnel leakage.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

AUGUST 24, 2009

For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ). Even more: the content should match the phase in the buying process, from awareness to validation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 26, 2010

Live Webinar: Lead Nurturing – Best Practices That Need to Die! Social Media may still be an emerging marketing tool, but that makes it extra important to show the ROI. And that’s exactly where Marketing Automation can help. Let me know your take: do you agree with these 5 categories? Which vendors do a great job?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 12, 2010

For more information on LeadSloth’s methodology, see the webinar “ 7 Steps to Finding Untapped Revenue in Your Marketing Database “ Tags: Search Engine Optimization Social Media content marketing marketing automation hubspot review Inbound Marketing internet marketing search engine optimization Website Management.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

APRIL 15, 2010

The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. However, if you get it right, you’re really responding to lead behavior in real-time. Every campaign needs content. Not just the text in the email that you send out, but especially the offer in the email.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

MARCH 24, 2010

In addition to determining the ROI for campaigns, additional ROI related questions are asked such as the ROI by channel (Webinar, SEM, Content Syndication, etc.) Now suppose for a new customer win, the first campaign was an awareness-based campaign utilizing SEM and the last campaign that touched this customer was a webinar.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

FEBRUARY 20, 2012

requesting a personal coaching session or attending a live webinar). In different emails, provide different call-to-actions: some can be low-commitment (e.g. a link to documentation) while others can be high-commitment (e.g. If you worry that high-commitment offers may take too much time to deliver (e.g. Tip 5: Use Email Best Practices.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

JUNE 30, 2009

Often these features work together to automate a specific campaign, such as organizing a webinar or promoting a whitepaper. This is an ROI chart that Marketo’s Jon Miller presented in the ‘ Secret Sauce for demand generation ‘ webinar. nurturing via email and other channels.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100