Customer Experience Matrix

MARCH 14, 2013

Still, I did want to let you know that I’ll be giving a Webinar next Tuesday, March 19 at 2 p.m. In fact, I only mention it to explain why I haven’t been writing with my usual frequency and why this post is relatively brief. Eastern on “Making the Most of Social and Behavioral Data for B2B Marketing”.

Webinar Metrics 120

Webinar Metrics Work Management Marketing Management Social Networks 120

Customer Experience Matrix

JANUARY 6, 2009

Just a brief note to let you know that I'll be giving a Webinar on "How to Get the Most Value from Your Marketing Automation System" on Wednesday, January 14 at 4 p.m. Eastern / 1 p.m.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Webinar Metrics Automation 120

Customer Experience Matrix

NOVEMBER 29, 2006

I'll be presenting a Webinar on "Getting Started with Marketing Automation", sponsored by Unica, on Wednesday December 6 at 11:30. Eastern / 8:30 Pacific. Click here to register.

Webinar Metrics 120

Webinar Metrics Marketing Automation Automation Marketing 120

Customer Experience Matrix

APRIL 27, 2020

As coronavirus forces most marketers to work from home, I’ve also been pondering ways to deliver information that are more engaging than traditional Webinars and, ahem, blog posts. I’ve always found that an intriguing problem although I’ll admit few others have shared my fascination.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

OCTOBER 15, 2013

Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. The paper itself will be available to Webinar attendees. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

JANUARY 5, 2012

The immediate subject of my attentions is next Tuesday’s Webinar “ Marketing Automation: One Step at a Time ”, sponsored by Act-On Software. The dominant image of this Webinar, and the eponymous white paper (available on the RaabGuide web site), is a high stone wall representing the effort required to deploy a marketing automation system.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

JUNE 16, 2010

For more details, attend my Focus Webinar on June 29. On June 29, I'll be giving a Webinar on “Matching a Marketing Automation System to Your Needs”, part of a day-long set of all-star lead management presentations organized by the Focus online business community. The first table shows a sample use case for a Webinar program.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 13, 2014

Click here to see the Webinar and download the related paper.) By all means, download the Webinar and white paper , which contain plenty of insights beyond those I''ve just described. The good thing about hearing from someone else is you find out things you didn’t already know.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

Customer Experience Matrix

NOVEMBER 15, 2011

I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To To replay the Webinar, click here.) If you’re wondering how many companies actually commit those sins, the sad answer is: a lot. Here are some statistics.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Customer Experience Matrix

SEPTEMBER 30, 2010

There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). If the picture isn't enough reason to attend, the Webinar will also present four essential metrics of stage-based marketing measurement. And, here's a funny picture.

Budget Programs 120

Budget Programs ROI Forecasting Statistics 120

Customer Experience Matrix

NOVEMBER 30, 2011

Even better, attend SalesFusion's December 6 Webinar on the topic ( register here ). If you’re planning to buy a marketing automation system, be sure to download it from the Raab Guide site (free with registration) and take a look. I won’t be presenting but you'll get great information and a copy of the new workbook.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Features 120

Customer Experience Matrix

APRIL 5, 2009

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. send a reminder three days before a Webinar). Giese’s conclusion was that marketers’ overwhelming need is simplicity. This is more flexible than some other products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

NOVEMBER 19, 2011

It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I’ve summarized them in three commandments. Forget the Past.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

MARCH 12, 2010

I’ll be giving a Webinar on March 23 ( register here ) with Neolane about cross channel marketing. Tune into the Webinar for more details. Summary: Marketers face so many choices that just deciding which to explore is a major challenge in itself. Here are some ways to match social media to your business objectives and resources.

Social Media 120

Social Media Resources Wiki Media 120

Customer Experience Matrix

APRIL 24, 2015

It does this through a network of publishers who put a Bombora pixel on their Web pages, which lets Bombora track activities including article and video viewing, white paper downloads, Webinar attendance, on-site search, and participation in online communities.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

NOVEMBER 7, 2011

I’ll be giving a Webinar this Thursday on evaluating marketing automation software, sponsored by Neolane. But even general goals like supporting Webinars or running nurture campaigns are enough to give useful direction. Part of the content will be a list of Seven Deadly Sins of Marketing System Selection. So here goes. Ignoring Users.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Vendors 120

Customer Experience Matrix

APRIL 28, 2009

Webinar campaign 5 13 5 1 6 5 35 0.86 Webinar campaign 5 13 5 1 6 5 35 0.86 Just slightly fewer (80-90%) do landing pages, lead scoring, multi-step lead nurturing, Web site analytics, Webinars and campaign ROI reporting. Webinar campaign 0.17 Webinar campaign 0.14 campaign response reporting 12 15 3 2 4 0 36 1.00

Demand Generation 120

Demand Generation User-Generated Content Customer Surveys Lead Scoring 120

Customer Experience Matrix

MARCH 7, 2014

An open API lets it integrate with third-party systems for shopping carts, payment processing, and webinars, as well as with WordPress for Web content management and Facebook for social sign-on. Ontraport already provided rich features for CRM, task management, marketing automation, order capture, and partner and membership programs.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

MAY 18, 2010

These could offer a book, Webinar, white paper or something else; what matters is which value proposition is more attractive, which would be measured simply through the open rate. My initial thought is an a/b test of email headlines, one offering "quick and easy ways to improve your marketing measurement" (i.e., knowledge).

Open Rate 120

Open Rate Paper Tagging Display 120

Customer Experience Matrix

SEPTEMBER 1, 2010

150% MQLs to Sales Accepted Leads (SALs) nearly 75% 58% 29% SALs to Sales Qualified Leads (SQLs) nearly 61% 49% 24% SQLs to Closed Business 31% 23% 35% Incidentally, SiriusDecisions reported newer but very similar figures in the recent Neolane-sponsored Webinar 'Making the Business Case for Marketing Automation'. 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

JUNE 29, 2011

In Eloqua’s case, most of the initial applications are connectors with other systems for Webinars, social communities, messaging and data acquisition. The goal is for third parties to extend the value of a core platform by building tools that enhance it. These will be joined over time by apps that add functionality within Eloqua itself.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

APRIL 12, 2009

I did a Webinar recently ( click here for slides ) about on-demand business intelligence systems, sponsored by Birst. Naturally, the full Webinar was jammed with much other wisdom (you missed Time-Traveling Elvis and the Reese’s Peanut Butter Cup Fallacy). the “presentation layer”).

Demand 120

Demand Business Webinar Metrics Aggregators 120

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. nurture campaigns), and share leads with a CRM system like Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

APRIL 20, 2010

Bringing up the rear are social networking and direct mail, which are rated equal – a pretty impressive showing for social media if you think about it – and Webinars. Events and trade shows actually rank below all of these. Other survey answers were largely consistent with the theme of salesperson self-reliance.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

JUNE 19, 2007

Fred recently gave a Webinar on Marketing Effectively on Your Terms and Your Time which did an excellent job laying out issues and solutions for today’s marketers. Follow-up materials included a white paper Building a Performance Measurement Culture in Marketing laying out ten steps toward improved marketing measurement.

Paper 120

Paper Tips Paid Search Agency Webinar Metrics 120

Customer Experience Matrix

MARCH 19, 2010

As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Summary: some published examples of "hard" ROI from social media. Here’s what I found.

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

AUGUST 28, 2008

Event management: execute marketing events such as Webinars. Key functions include response capture, data imports including revenue from CRM, response attribution, cross-channel customer data integration, and program cost capture. Key functions include reservations and reminder notices.

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. But it turns out that those posts served a purpose beyond procrastination. In particular, they helped me to clarify the distinction between small campaigns focused on a specific treatment (e.g.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 9, 2011

The home page all but screams as much, with a huge central panel of “quick start” links to different types of projects.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 16, 2010

Other clients will be converted to the system over time to ensure users are ready for the new interface and have converted whatever assets and reports are needed.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Customer Experience Matrix

FEBRUARY 12, 2013

What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). Figures for other vendors are not publicly available but I've seen hints that several have slowed as well.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Another table from the same study, referenced by The Event Marketing Insider , shows marketers plan their greatest increases for the company Web site, search marketing, online video and Webinars. A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

NOVEMBER 4, 2010

You can also view my Marketo-sponsored Webinar on the topic.) Once it does, the system will go a long way to providing the stage-based marketing measurement that I’ve been arguing marketers really need. So where does this leave us?

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JANUARY 7, 2010

Note that Webinars and social media, which are also inbound marketing devices, are already being added to marketing automation products. This type of extension—supporting new tasks for current users—is typical of maturing products once the core functions widely available.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. The system didn’t do landing pages or forms when I spoke with Fred, although he tells me it does now. I reviewed it here in March.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

DECEMBER 7, 2006

Yesterday’s Webinar seemed to go well, based on the little feedback available. In case you missed it, my slides are available here on the Client X Client Web site. The gist was that there are too many products and channels today for the traditional product manager / channel manager organization to function.

Paid Search Agency 120

Paid Search Agency Companies Brand Identity Branding 120

Customer Experience Matrix

MARCH 23, 2011

So far, though, their focus has seemed more tactical (“how to run a Webinar”) than strategic (“optimize the customer lifecycle”). The need to supplement simplicity with marketing training is why Infusionsoft is simultaneously moving ahead with the “Perfect Customer Lifecycle” and related programs.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120