B2B Marketing Traction

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

webinars, 3.) That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters. Use webinars, videos, blog posts, articles and case studies to connect with buyers when they are ready. At the top of the list for tactics used were 1.) eNewsletters, 3.)

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3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

You can even provide a brief statement such as, “You are receiving this email because you opted in to Branded Company’s email marketing list / you attended Branded Company’s webinar / you are a customer of Branded Company.” ” It is so important to help the recipient understand how they got on the list.

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8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself.

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B2B Marketers: Integrate Marketing for Response Compression

B2B Marketing Traction

At the end of the phone call, the rep mentions that there is a free webinar in one week and invites Joe to attend. Joe signs up and attends the webinar. At the end of the webinar, the rep offers an incentive to buy the software within one week. Joe takes advantage of the offer and becomes a customer.

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How to Engage Your B2B Prospects with Great Content

B2B Marketing Traction

If they watched your video on a particular topic, invite them to your next webinar on that topic or suggest a related whitepaper. If they attended your webinar, follow-up with an email offering download of an eBook. Find a way to stay in front of your prospective buyers in a credible way.

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B2B Marketers: People Don’t Buy From Computers

B2B Marketing Traction

Tom’s point was that webinar and online meeting technology made this possible. While you’re in the social media space, populating your profiles with interesting content, messages and conversations, sending the emails, doing the online webinars and meetings, don’t forget the value of one-on-one relationships.

Buy 100
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B2B Marketers: People Don’t Buy From Computers

B2B Marketing Traction

Tom’s point was that webinar and online meeting technology made this possible. While you’re in the social media space, populating your profiles with interesting content, messages and conversations, sending the emails, doing the online webinars and meetings, don’t forget the value of one-on-one relationships.

Buy 100