The Point

DECEMBER 3, 2013

What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Neither the headline, subhead, nor the title of the event itself provide any kind of specific, credible idea of what I would gain from attending the Webcast. Let me count the ways: 1.

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

The Point

NOVEMBER 9, 2010

In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the point quickly and with a minimum of fuss. I don’t really know this is a Webcast until I read the body copy, and even then it’s not entirely clear what I’m being asked to do.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

The Point

OCTOBER 14, 2009

Above is an example of a successful landing page we created for IVT (Interactive Video Technology) , a client in Los Angeles that markets a line of corporate Webcasting solutions.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

The Point

JUNE 20, 2011

Include a link to the complete paper or Webcast so people can read or view more. Paraphrase the question to fit your purpose and answer it on the blog. Content Excerpts – excerpt content from a white paper, article or Webinar and post it to the blog.

Webcast 100

Webcast Opinions Thought Leadership Paper 100

The Point

MARCH 3, 2010

And here’s the good news for those of you for whom offer content is often a barrier to developing or expanding email programs: not every email in your nurturing stream needs to feature yet another new white paper or Webcast.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

The Point

FEBRUARY 23, 2016

Survey results can be repackaged and repurposed in multiple ways: survey reports, infographics, podcasts, Webcasts, blog posts, tweets, etc. (in . • Surveys can serve to identify qualified leads based on a prospect’s answers to certain questions, answers which can in turn result in automated alerts to sales.

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

The Point

FEBRUARY 28, 2017

Look, I’m all for creating a mix of content – ebooks, video, Webcasts, infographics, ebooks, case studies, etc. – According to Dun, “the era of the lead-gated PDF as a driver of scale leads is coming to an end … an increasing number of marketers are turning to interactive content to create more dynamic experiences with buyers.”.

Paper 100

Paper Demand Generation Agencies Marketing Qualified Leads Lead Ranking 100