B2B Marketing Traction

MARCH 18, 2013

The key is to be strategic about it, and understand how it can work for your business before you get started. Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

JANUARY 17, 2013

Other factors that indicate that B2B social media marketing has crossed the chasm include the existence of industry case studies that offer proof that it works, reducing the risk of taking on this new marketing approach, and the emergence of credible market leaders that the early majority can buy from.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

APRIL 19, 2012

Social media works, but only if you do it right. Then, plan your marketing strategically on top of that foundation. Choose technology and programs that will accelerate your strategy and be practical in your implementation.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

APRIL 5, 2011

In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching.

Linkedin 100

Linkedin Ideal Customer Profiles Keywords Profiling 100

B2B Marketing Traction

DECEMBER 26, 2011

This works especially well if you are a known brand. Do you really need to scrap your horizontal or vertical logo and create a new one, incurring extra cost and taking the chance of losing brand recognition? It is OK to create a small version of your logo to use online in addition to your existing logo – see some examples below.

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 15, 2010

This is my second choice for our clients, because we’re doing all the back office work as well as all social media communications on your behalf. I’d rather see you establish a social media presence rather than not, even if it means we’re doing all the work at the beginning. What do you think?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

JANUARY 10, 2012

” Blog Post Headlines that Work. The About Us page may have a headline “About Our Services,” when it could say “About Our Printing Services” or “About Our Printing Services for Realtors.” ” Instead of “Why Hire Us?” ” a headline could say “Why Choose ABC Printing?”

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

JUNE 15, 2011

Make it clear that your company will be working with employees to create guidelines for use while in your employ. How Can Your Sales Team Dominate LinkedIn for Your Industry? Have a strategy and a plan for your use of LinkedIn. Many salespeople have been on LinkedIn for years, doing their own thing. Understand the conversation.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

MAY 3, 2011

” The old approach to product development and launch – develop the product and then work on the launch in a linear fashion – isn’t effective in today’s fast-paced technology world. “We haven’t done much – we’ve been very busy with product development.”

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

APRIL 14, 2011

Not bad for three weeks work. I also pushed out highly optimized content online before the show. On the day the show opened in San Francisco, the San Francisco Chronicle picked up my client’s product launch information. And it all started with LinkedIn.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

NOVEMBER 9, 2009

The authors suggest that you identify what type of client you are working with, and then bring forth the aspects of your personality that will best compliment that type to maximize the relationship. They caution that consultants should not lie or be something they are not. A selfish advisor wants to win more than help the client.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

DECEMBER 16, 2010

Your current and future customers are on Facebook connected to millions of friends, family and work colleagues. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 26, 2010

Come up with your own ratio that allows you to be credible, reliable, intimate but still accomplish your B2B marketing and sales goals without alienating the B2B prospects you’ve worked so hard to get. Inbound marketer Beth Dunn calls this the Self-Serving Ratio. Please comment below.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

MARCH 10, 2010

” (In my opinion, you could let loose a 4th dimension on Facebook, but set up your privacy settings so that your work connections don’t see that). At Marketing Profs 2009 B2B Forum in Boston, Jay Baer said, “Be 3 dimensional in your social networking. Save the 4th dimension for Facebook.” Don’t be 2D!

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

” (In my opinion, you could let loose a 4th dimension on Facebook, but set up your privacy settings so that your work connections don’t see that). At Marketing Profs 2009 B2B Forum in Boston, Jay Baer said, “Be 3 dimensional in your social networking. Save the 4th dimension for Facebook.” Don’t be 2D!

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

AUGUST 17, 2009

Just as in our personal and work relationships, social networking on Twitter, Facebook and blogs is like banking. In another blog post, How to Manage Twitter , he said that his ratio of promoting others’ valuable content to promoting his own stuff is about 12:1. I’ve gotten a lot of value from following Chris. So, guess what?

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

JANUARY 20, 2011

And, a lot of them work in business. If you do allow work colleagues to connect to your personal profile (and believe me, they will ask, because people want to connect to you and get to know you), Facebook’s privacy controls are some of the most intricate of any social network. But they’re there.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100