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Wikipedia and the wiki utopia, revisited


Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. wiki Wikipedia

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The Cambrian Explosion and our obsession with “the next big thing”


Photo credit: Wikipedia. Others will include “the Internet of Things” ,  or will reduce it to SoLoMo (Social, Local, Mobile), or call it “Smarter Planet” And if you look closely, even Tim O’Reilly’s “What Is Web 2.0?” Internet Marketing Internet of Things social media Tim O''Reilly Web 2.0

Awaiting the Next Horizon–Will the Internet Enforce Social Good?


Photo credit: Wikipedia. When the Web was first available as a business tool, there were many debates about its value.  Along the way, Web 1.0 begat Web 2.0 Yes, the semantic web is looming and organizations are incorporating social technologies and becoming social businesses.  Not surprisingly, most failed.  So, what is the next horizon?

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Web 2.0 and the Evolution of Marketing


Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0 Next, MarketingVOX reported that Web 2.0 Web Traffic. Savvy marketers will explore and refine ways to use Web 2.0 Web 2.0

What’s next? Social Media and the Information Life Cycle


Image via Wikipedia. Back in the days when “Web 2.0″ ″ was a hot buzzword, many people asked what “Web 3.0″ Internet Marketing Social Media Marketing Facebook Google Plus social media StumbleUpon Web 2.0″ would look like. In no way that’s a good indicator of what 2012 or 2013 will look like. Creating and Coding.

B2B Marketers – It’s Time to Face Your Fear of Facebook

B2B Marketing Traction

Wikipedia says they have 600 million. If a young person comes to your web site, what do you think happens when they see the Facebook logo on your home page? But, when someone lands on your Facebook Company Page because they searched for it or they clicked on a link from your email or web site, there is no way they can navigate to your personal profile. Tweet. million. million.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Web Apps. Web 2.0. To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Lesson # 2 Know What Web 2.0 Is And How To Use It. In the PowerPoint shown during the class, Whitney also took on the big task of defining Web 2.0: Web 2.0

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Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT


It''s also interesting to see how the general theme of "Web 2.0" In 2006, the tech and marketing world was focused heavily on surviving and succeeding in a web 2.0 find this very interesting because according to Wikipedia , Macy''s present day logo was designed in 1988, long before the website was created. I just picked up a new hobby. call it "Waybacking.".

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Caveat Emptor, if you’re using social media

Wondering Out Loud

In the world of Web 2.0, We’ve all heard stories of erroneous facts making their way onto Wikipedia  pages, but that site is just a small part of the wwww and bad fact, half-truths, and outright lies are more likely to show up on personal blogs. Wikipedia Tags: Communications Marketing Social Media Caveat Emptor Google Internet Twitter Web 2.0 A friend of a friend asked me if I knew anything about a particular social media organization. So, with name in hand I set off for the Google to do a little research. So let me distill what I learned.

Amateur Bloggers Jump Ship, Pros Taking Over

What Works - What Doesn't

A story in the current Newsweek says that interest in amateur (non-profit) blogging and contributing to Wikipedia is falling off rapidly as, frankly, people get tired of working for free. Editing encyclopedia entries in Wikipedia is no doubt fun and satisfying if you care about the specific topic, but without a financial incentive there’s no way to guarantee every entry about every subject, no matter how unpopular, is correct. Looks like we might be starting to figure out this whole “New Media/Social Web” thing.   Welcome to reality, or, rather, back to reality.

Social software adoption: Riding the hype curve


Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). Photo credit: the_exploratorium. And when will such claims pay off, if at all? You can find a glimpse of what that looked this year here. ″ years. Michael E.

Who will be the Next President? Mr. or Mrs. Widget

Anything Goes Marketing

There are different types of widgets but I will be focusing on web widgets as I found a great one for all of my American friends. According to Wikipedia, a web widget is a small piece of code that you add to a web page. Tags: online marketing Web 2.0. Widgets are becoming more and more popular these days as additional tools for marketers. Widgets have been around for a while but they are being used more frequently (especially on social media sites) which is why they are gaining additional attention. Why should I care about widgets? Building your brand?

The Bamboo Project Blog

Buzz Marketing for Technology

think my frustration right now is that Ive realized how firmly entrenched people are in a sort of passive, one-way view of the web. There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. Web 2.0

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

B2B Marketing Insider

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” Image credit Related Posts: Internet Trends From The Web 2.0 Whoa – quite a mouthful! See for yourself by looking at the latest emerging technology hype cycle. Content.

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Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. You can follow any responses to this entry through the RSS 2.0 The problem is finding the right one.


The Coming Consolidation in Social Networking


while back, I posted the Alexa rankings for 42 popular Web 2.0 Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. tags: Social media sites, Alexa rankings, Web 2.0

Understanding Those Mysterious Facebook Spam Messages You May Be Receiving

WindMill Networking

Image via Wikipedia. world wide web Tags: Facebook computing controls criticism of facebook e-mail e-mail spam facebook event facebook features human interest LinkedIn Open Networker messages mysterious notification online social networking privacy settings receiving reports spam Settings Spam spamming Web 2.0 What to do in the case of these FB spam messages?

Gin, Television, and Social Surplus - Here Comes Everybody

Buzz Marketing for Technology

This is a lightly edited transcription of a speech I gave at the Web 2.0 started telling her about the Wikipedia article on Pluto. You may remember that Pluto got kicked out of the planet club a couple of years ago, so all of a sudden there was all of this activity on Wikipedia. So if you take Wikipedia as a kind of unit, all of Wikipedia, the whole project--every page, every edit, every talk page, every line of code, in every language that Wikipedia exists in--that represents something like the cumulation of 100 million hours of human thought.

Don't They Know Who You Are? Why Reputation Management is Critical


Consider writing a Wikipedia page about yourself. Keep in mind, however, that you have to be considered a public figure (or at least be able to make the argument that you should be) or the Wikipedia cabal will reject the article and take it down. As a top executive, you are a public figure, and people will search for your name on the web. Buy if it is available.

The 4 C's of Social Media


Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Tags: Web 2.0 Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent.

Digital Transformation: the need for buzzwords


As usual, Wikipedia does have a somewhat decent definition for it: Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society. It’s not far-fetching to place Digital Transformation as the latest specimen in the lineage that brought to us terms like Web 2.0 digital literacy ? digital transformation.

High Points on the Social Media Landscape


Wikipedia is the most difficult to edit due to the tight control maintained by the site's primary editors and their hostility to any content that can be construed, however remotely, as promotional. Knol may lack Wikipedia's cachet, but it's a much friendlier place. Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Wikipedia 7 62,228,655 +11.4% 9 Knol N/A 386,772 +22,303.6% 7 Freebase 22,726 206,489 +1,132.2% 6 Other Sites that are difficult to categorize. Tags: Web 2.0 Social Tagging

The 5 Best Social Media Sites for Small Businesses


StumbleUpon - A recent post cited StumbleUpon as the best social media site for driving B2B Web traffic. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia. One caveat: Wikipedia editors can be ruthless about removing external links from the site, so it isn't an easy feat to make your small business "stick." And so on.

Which Social Networking Sites Really Drive Business Traffic?


WebMarketCentral - Top SMO Sources of Referral Traffic StumbleUpon - 15.30% Wikipedia - 6.79% Bibsonomy , Mister Wong , , and ma.gnolia —about 1% each. Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses. StumbleUpon and were common second choices. Here's the detail behind my response to Harry.

Using ALL the Tools of Social Media Optimization


Wikipedia is the best known but also the most difficult to work with ; that leaves an opening for alternative wiki sites such as Google's Knol , , Freebase and others which are less contributor-hostile. So, here are some tips for using different types of social media sites for SMO. Discussion Forums These are a place to showcase your expertise in a non-promotional way.

Grow Your Wiki

Buzz Marketing for Technology

enterprise 2.0. Enterprise 2.0 office 2.0. Publishing 2.0. Web 2.0. Web Content 2007. Web-based spreadsheet. Wikipedia. International Forum on Enterprise 2.0: The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. About. Contact.

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A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT

Buzz Marketing for Technology

Comments on this article can be sent to the author at and/or can be posted to the web via the link at the bottom of this page. Web 2.0 is redefining what and how and with whom we learn. For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. The term Web 2.0 reflects a shift in leading-edge applications on the World Wide Web, a shift from the presentation of material by website providers to the active co-construction of resources by communities of contributors.

LinkedIn Network Statistics. Do You Believe Them?

WindMill Networking

Image via Wikipedia. world wide web Tags: LinkedIn accurate believe captions collaboration community websites do you LinkedIn Open Networker network network statistics online social networking potential reach richard smolenski social information processing social network diagram Social network service Social Networking statistics Web 2.0 No problem. But guess what?

Social business and the workforce: ROI, risk and reward


Image via Wikipedia. It’s been seven full years since O’Reilly Media organized the first Web 2.0 conference , and a handful of years since terms like Enterprise 2.0 and the 2.0 and Social Business were introduced to our business jargon. way of communicating and collaborating to the promised land of pervasive internal use of social media-like channels.

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. And who does which piece? James L.

The 4 Most Common Mistakes in B2B Content Marketing

B2B Marketing Insider

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects. To sales, they are a waste of time. Second, you need to have compelling content that meets the prospects needs. Sounds easy right?

Focus on Content in B2B Marketing

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Focus on Content in B2B Marketing by Achinta Mitra on April 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Social Media Marketing Lately all the talk in B2B marketing has centered on social media. Resources

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1


Poking fun at Web 2.0 The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. Poking Fun at Web 2.0 tags: Web 2.0

Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

At the beginning of the program they were breaking ground – now it's seems like a “sea of Pink” – So welcome to Web 2.0 Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

LinkedIn Referral Requests: 3 Bits of Advice for Handling a LinkedIn Introduction Request from Someone You Don’t Know Well

WindMill Networking

Image via Wikipedia. world wide web Tags: LinkedIn Social Media Etiquette advice bits collaboration comfortable community websites company names handles handling human interest Introductions LinkedIn Open Networker networking events online social networking person referral request social information processing Web 2.0 Hope you’ve been doing well since then.

Generating Word of Mouth Buzz through Interactive PR


Blogs, online news releases, and other forms of Web content let organizations communicate directly with buyers.and here's something really neat: if you do a good job telling your story directly, the media will find out. WebMarketCentral now includes a more complete guide with links to related web marketing strategies. Wikipedia also provides a pretty good definition. Distribute and promote your news through Web 2.0 Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. venues.

Six degrees of separation in instant messaging | Emerging Technology Trends |

Buzz Marketing for Technology

The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. Wikipedia. Collaboration 2.0. Enterprise Web 2.0. Hardware 2.0. The Semantic Web. The Social Web. Hardware 2.0. On Blonde and beautiful HEIDI MONTAG. BNET Business Network: BNET. TechRepublic. ZDNet. ZDNet. all ZDNet. in Blogs. in News. in Downloads. in Reviews. in Whitepapers. in Dictionary. Members Log In. Newsletters. Site Assistance. RSS Feeds. Videos.