The Point

JULY 9, 2010

and the header image containing the headline “Beyond Web 2.0 – Taking Your Website to the Next Level.” NET lets you need to do everything you need to do on the Web and everything you want to do.&# The first 3 inches or so of the email is dominated by two graphic images: the tagline “ektron: what do you want your website to do?”

Marketing Management 100

Marketing Management Vendors Web 2.0 Copywriting 100

The Point

DECEMBER 17, 2010

Even for consumer transactions involving a sales person, such as a new car purchase, B2C companies must contend with Web-based influences, such as rating services and an explosion of peer opinions. The proliferation of Web 2.0 technologies – social, video, mobile – will continue to make even complex B2B buying easier.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100